Hammer & Nails Celebrates 2023 Achievements and Unveils Ambitious Plans for 2024 Expansion
Folsom, California
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February 08, 2024 12:10 PM Eastern Standard Time
Hammer & Nails Grooming for Guys, a leading name in the men's grooming sector, is excited to highlight its significant accomplishments in 2023 and unveil ambitious plans for further expansion in 2024.
During the last decade, there’s been a pivotal shift in how self-care for men is prioritized. According to data gathered by market insight company Statista this year, the global male grooming market is estimated to be worth about 115 billion dollars by 2028.
Aaron Meyers, CEO of Hammer & Nails, states, "The modern man is craving a place that is just for them. A place that treats them with respect and helps them look and feel their best. They are tired of impersonal take-a-number chop shops. Hammer & Nails addresses this underserved market by offering flexible, budget-friendly membership options while delivering a luxury experience.”
In September, Hammer & Nails achieved a significant milestone by opening its second shop in Connecticut. This strategic move placed the brand in the heart of the popular Darien Commons/Noroton Heights area, solidifying its regional presence.
Florida also became a focal point for Hammer & Nails with the signing of strategic multi-unit expansion plans. This visionary move aims to establish new Hammer & Nails establishments in key Floridian markets, including Miami, Orlando, and Tampa, showcasing the brand's commitment to growth and excellence.
The Lone Star State witnessed the debut of Hammer & Nails in San Antonio, Texas, as well, with the opening of its 29th U.S. location in December 2023. Elsewhere in the state is a significant strategic statewide expansion plan led by seasoned area developer Frank Muller. The plan includes enhancing the brand's presence in all major Texas cities.
Rounding out the 2023 openings included new locations in South Reno, Nevada, and Lewis Center, Ohio. These remarkable achievements underscore the robust demand within the men's grooming sector, propelling Hammer & Nails into a rapid expansion phase. With over 70 licenses actively in development and 31 existing thriving locations nationwide, the brand continues to be a trendsetter in the industry.
Looking ahead to 2024, Hammer & Nails is poised for further growth. New locations are set to open across the country and the brand expects to double in size again in 2024. Hammer & Nails is recognized for its commitment to excellence by industry publications. It has received recent accolades as a franchise business in the grooming sector by Entrepreneur's Franchise 500 and Franchise Business Review's Top 200 Franchises.
Hammer & Nails is a distinguished grooming destination dedicated to providing men with an exceptional grooming experience in an upscale environment. With a focus on quality, relaxation, and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry. Visit https://hammerandnailsgrooming.com/ to learn more.
Contact Details
Madison Baber
+1 210-213-2426
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