Aniview Partners with Blitz to Redefine Gaming Monetization
NEW YORK, NY
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March 20, 2024 09:00 AM Eastern Daylight Time
Aniview, a global provider of video advertising technology and monetization solutions, is thrilled to announce its strategic partnership with Blitz, a leader in personal gaming activity tracking and coaching. The collaboration aims to transform the integration of video advertising and analytics in the gaming industry, offering an enhanced user experience to millions of gaming enthusiasts globally.
Blitz, known for its comprehensive gaming analytics and improvement tools, is teaming up with Aniview to utilize their AI-powered, end-to-end video ad-serving ecosystem. This partnership is set to provide targeted and effective video advertising solutions tailored to the specific interests and behaviors of global gaming audiences.
"Teaming up with Aniview marks a significant milestone for Blitz. Their cutting-edge video ad technology complements our gaming industry-leading analytics platform perfectly, allowing us to offer a more immersive and personalized experience to our users," said Eddie Lee, VP, Revenue Operations at Blitz.
Alon Carmel, CEO of Aniview, expressed excitement about the collaboration, "Our partnership with Blitz represents a significant leap in how video advertising technology can be integrated with gaming analytics. This collaboration will enhance how advertisers reach their audiences and enrich the user experience for gamers worldwide."
Aniview and Blitz are working together to bring three key advantages:
- Enhanced User Experience: The integration of Aniview's sophisticated ad-serving system with the Blitz platform promises a more tailored and immersive advertising experience for users. The aim is to improve user satisfaction by presenting video ads that are not only relevant but also resonate with the gaming audience.
- Improved Advertising Opportunities: By leveraging Blitz’s comprehensive analytics alongside Aniview's dynamic video ad delivery system, advertisers can now access highly impactful advertising opportunities.
- Optimized Marketing Metrics: Brands can now connect more effectively with gamers worldwide, leading to higher video completion rates and improved ad viewability, translating into superior ROI for advertisers.
This partnership is set to redefine the standards of collaboration between gaming platforms and advertising technologies, aiming to deliver superior experiences to users and more effective advertising outcomes for gaming publishers as well as advertisers.
About Aniview
Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to 1000+ premium websites and apps, powering video advertising for prominent platforms like Outbrain and OpenWeb. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. For more information, please visit www.aniview.com.
About Blitz
Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 8 million active users, the Blitz App offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/.
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Vaibhav Pandey
