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New Website Created by Quidel Corporation Provides Consumers With Information and Easy-to-Understand Answers Regarding Lyme Disease

Quidel Corporation

Americans looking for information regarding Lyme disease, often referred to as the “epidemic within the pandemic,” now have a new and trusted resource in which to rely with the launch of LymeDiseaseAnswers.com. Created by Quidel Corporation, the website provides consumers with the peace of mind that comes with increased knowledge of the prevalence, causes, warning signs, symptoms and advances in the testing of Lyme disease, which afflicts nearly 480,000 people across the country each year. “Lyme disease can strike anyone of any age, especially those who spend time in wooded or grassy areas or who play sports on grass fields in high-risk areas of the country,” said Cheryl Miller, vice president of new market development for Quidel. “People are rightfully concerned about contracting Lyme disease and want to know how to avoid it, especially now with Americans spending more and more time outdoors as we emerge from the COVID-19 pandemic. We’ve created LymeDiseaseAnswers.com as a consumer-friendly and straight-talk place where people can easily find the information they are seeking.” The new website, created in tandem is Quidel’s strategic and creative partner breakwhitelight, contains answers to frequently asked questions, easy-to-understand infographics showing where Lyme disease is most prevalent and how it is contracted, the latest statistics and clinical research taking place regarding the disease, and links to additional resources on the subject. Also housed on the site is a series of recently produced “Quick Takes”—attention-grabbing educational videos that help consumers and health care professionals alike enhance their knowledge of Lyme disease by providing the information and up-to-the-minute data needed to confront this disease quickly and clearly. Quidel is the diagnostic health care manufacturer behind the industry’s most rapid and reliable in-office test for Lyme disease, the Sofia 2 Lyme FIA test. This test provides a patient as well as his or her physician with indicative results within minutes as opposed to days, which has historically been the norm. Performed in the privacy of a doctor’s office or local clinic, it is also the only test that can get results from a simple finger prick of blood. Given that the vast majority of patients tested are negative, not having to wait days for test results allows physicians and nurse practitioners to more rapidly treat those patients with positive results while more quickly pursuing other diagnosis and treatment for those who test negative. While just launching this month, LymeDiseaseAnswers.com has already been honored for excellence by the renowned MarCom Awards, an international creative competition that recognizes outstanding achievement by marketing and communications professionals, both corporate and agency. LymeDiseaseAnswers.com received MarCom’s highest award—its Platinum Award—while competing against more than 6,500 entries from the United States and several foreign countries. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

July 12, 2021 09:00 AM Eastern Daylight Time

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PCMA Private Client Lending Announces the Launch of “A Life Well Lived” National Television Marketing Campaign.

PCMA

PCMA, the pioneer and leading voice in Non-Bank Private Client Lending, announces the launch of its new omni channel – brand response marketing strategy with “A Life Well Lived” national campaign. “Developed from over 25 years of direct response marketing experience, story brand copy development, and predictive data modeling, our proprietary omni channel strategy will help build PCMA into a household name,” said John R. Lynch, CEO, and founder of PCMA. “We have grown steadily since our post-covid reboot, and as the leader in direct marketing of high-net-worth lending services, we are quickly becoming one of the most trusted franchises catering exclusively to high-capacity-clientele.” PCMA’s omni-channel marketing strategy consists of a nationally televised cinematic film series titled “A Life Well Live” in parallel with a data driven “By Invitation Only ” direct response mail campaign. Launching in the 3 rd quarter, the cinematic film series is supported by an online studio featuring the entire film series, along with each corresponding story board. www.pcma.mortgage/studio “We are in the business of rarity and trust. Our reputation, earned daily, is about delivering on promises made,” says Lynch. “Our clients know they can count on PCMA to provide a collaborative level of financial competence and bespoke credit products that meet the specified needs of our coveted clientele.” PCMA recently unveiled their new brand position, We Are Private Client Lending. This statement is more than just a tagline, it is the firm’s true north statement. The new brand position, in conjunction with our omni-channel marketing method will help elevate the brand awareness to the point where PCMA will rival old-line giants like JP Morgan, Citi Private, and Morgan Stanley. A strong brand makes PCMA standout in high-capacity lending and gives the firm a decided edge in the market as we expand our product catalogue and national marketing efforts,” said Lynch. PCMA is the leading Non-Bank Private Client lending organization serving the needs of high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct to consumer and distributed retail business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com Contact Details PCMA Private Client Lending Jason Jepson +1 949-394-7033 jason.jepson@pcma.us.com Company Website https://pcma.mortgage/

July 12, 2021 08:00 AM Eastern Daylight Time

Introducing YuCALM®, Natural Calming Chews for Stressed or Anxious Dogs

Lintbells

Lintbells, manufacturer of leading hip and joint supplement for dogs, YuMOVE®, is excited to announce its latest in natural* health products with the launch of YuCALM®. Available on Chewy.com, YuCALM® ONE-A-DAY chews for dogs of all sizes, contains science-backed ingredients to help dogs cope with stress and anxiety. “Many dogs feel anxious on a daily basis or are fearful toward specific triggers such as thunderstorms, fireworks, or new situations like owners returning back to the office,” said John Howie, CEO and co-founder of Lintbells. “By supporting natural calming pathways in the brain, YuCALM® ONE-A-DAY is a safe and effective way to reduce stress and support calm behavior.” Easy to use format. YuCALM® ONE-A-DAY comes in a handy tasty bite dogs love, that makes feeding a breeze. Lemon balm helps dogs feel more relaxed, soothing stress and encouraging calming behavior. L-Theanine offers natural calming properties that support the production of calming compounds such as serotonin. B Vitamins support healthy brain function, reducing excitability and improving concentration. Proprietary blend of natural fish protein hydrolysates helps calming signals locate the right spot in the brain. “We recommend pets be on a daily regimen of YuCALM® approximately four to six weeks in advance of any expected triggering events such as holiday celebrations, major traveling, or family members heading back to school,” adds Howie. “We’re thrilled to offer pet owners a safe and effective solution for their anxious four-legged friends.” Product samples, images, and veterinary and expert interviews available upon request. *Over 90% of ingredients natural. For the full definition please visit yumove.com/natural. About Lintbells Lintbells, the UK's #1 Vet Recommended Dog Joint Supplement company, currently helps more than 1 million dogs across Europe and the United States. In March 2019, Lintbells officially entered the US Market with the introduction of their most popular product abroad, YuMOVE Soft Chews. This joint supplement promotes joint and cartilage health in dogs of all breeds and sizes. Made from all-natural, human-grade, non-GMO ingredients, the secret to YuMOVE Soft Chews' success comes from Lintbells own ActivEaseÂ® Green Lipped Mussel (or GLM). GLM, a superfood derived from the purest sources in New Zealand, is an essential ingredient with extraordinary properties that improves joint function, mobility, and reduces discomfort in our dogs. This unique ingredient, rich with more Omega 3s than any other GLM, is naturally anti-inflammatory, meaning our dog's stiff joints are eased naturally. To learn more, visit www.yumove.com Contact Details The Impetus Agency Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com Company Website https://yumove.com/

July 07, 2021 06:12 AM Pacific Daylight Time

What You Need to Know About Heart Disease

YourUpdateTV

As the world looks with hope to the light at the end of the COVID-19 tunnel, there lies another ongoing health crisis that, according to the American Heart Association (AHA), kills more Americans than anything else: heart disease. Recently, leading cardiologist and Director of Cardiology at State of the Art Cardiology, Dr. John Osborne, teamed with his patient Mike Hodge on a nationwide satellite media tour to discuss managing cardiovascular risk. A video accompanying the announcement can be found here: https://youtu.be/XKKKCVCofew In the last year, heart disease claimed more than 690,000 lives in the U.S., which is staggeringly more than the reported 345,000 lives lost to COVID-19, according to data from the Centers for Disease Control. While the prevalence of the disease – and incredible amounts of research – would lead many to think the risks and standard practices would be widely known, the overwhelming amount of information and data can actually make it harder to assess risk and treatment options, which can be confusing for physicians and patients alike. For example, many people are unaware that after a failed outcomes study, the FDA revoked the approval of a class of drugs called fenofibrates — such as TriCor ® (fenofibrate) and Trilipix ® (fenofibric acid) — concluding that fenofibrates should not be used in combination with statins for CV risk reduction because the risks outweigh the benefits. As a result, millions of patients at risk of heart attack or stroke may be unknowingly receiving medications that have not been shown to reduce cardiovascular (CV) risk on top of statins. According to Dr. Osborne, patients who are taking a fenofibrate, in addition to a statin, are taking a drug that has not shown CV benefit and instead just exposes them to the potential risks of these medicines which outweigh the benefits. For more information, visit itscleartomenow.com About Dr. John Osborne: Dr. Osborne has been recognized as a Fellow of the American College of Cardiology and a Fellow of the National Lipid Association. His clinical interests include preventive cardiology, metabolic syndrome and diabetes, hypertension, congestive heart failure, cholesterol disorders, coagulation disorders, and cardiovascular genetics. He is the founder and director of State of the Heart Cardiology in Dallas, Texas and is currently the National Director of Cardiology, Preventive Cardiology, and Lipidology for the Low T Centers and HerKare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2021 02:00 PM Eastern Daylight Time

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happiTV chooses CIPIO’s Next-Gen Subscriber Experience Platform to Meet Demand of Subscription Growth

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced happiTV adopts CIPIO’s Next-Gen Subscriber Experience (SX) Platform TM to fuel growth. The LGBTQ+ community continues to play a pivotal role in shaping modern society. As a leading voice of the community, happiTV curates and delivers cutting-edge and award-winning content across major streaming devices and services including Roku, Amazon Fire, Android TV, and iOS. In anticipation of exponential growth of viewership and engagement, happiTV looks to CIPIO to lead efforts to drive a deeper relationship between Subscriptions and Subscribers. “Based on the overwhelming support of Pride Month, we have experienced a massive shift in thinking and mindset around acceptance of LGBTQ+ specific content programming. Our growth is directly tied to this shifting mindset and we need to effectively scale with the demand,” said Daniel Bort, CEO of happiTV. “Through their cutting edge AI platform and to meet the demand for our content, CIPIO provides us the ability to provide world-class user experiences for our subscribers as if we were one of the media giants of the world. As a result of the collaboration, happiTV is equipped and prepared for exponential subscriber and revenue growth.” By Humanizing Subscriptions TM, CIPIO empowers modern digital businesses to significantly enhance subscriber experiences throughout the subscriber’s journey from the trial to paid to proactively retaining subscribers and optimizing content acquisition costs. “CIPIO is proud to support happiTV’ s mission to impact society through groundbreaking content and programming for the LGBTQ+ community. This relationship embodies our mission around Humanizing Subscriptions TM,” said Sundeep Sanghavi, CEO of CIPIO. “Our team is obsessed with supporting content businesses like happiTV and their ability to thrive in an ever-changing digital world. Our primary objective is to create a lifelong connection between happiTV subscribers and their subscriptions which ultimately will exceed business objectives and fuel growth.” Digital businesses continue to proliferate society globally. As content subscriptions grow, businesses like happiTV are faced with common challenges: churn, conversion from free to paid and optimizing content acquisition costs. Through CIPIO’s Subscriber Experience Platform TM, digital organizations can address these challenges head-on to keep pace with dynamic market pressure. CIPIO is rapidly gaining momentum in the media and entertainment space and is leveling the playing field by providing the enhanced AI capabilities with augmented data to any and all size media and entertainment organizations. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. About happiTV happiTV is a new entertainment app dedicated to streaming content of interest to the LGBTQ+ community. Delivering feature films, TV series, non-fiction, or short-form videos, happiTV serves as an anchor for positive role models and powerful messages for the queer population. Unlike any other, happiTV is a place where the community can find powerful entertainment and resources that will better their lives. We are a 100% minority-owned and operated enterprise (LGBTQ+ and Latino) in the United States of America. Please patronize our sponsors and enjoy the work of our partners and creatives. Together, we can bring smiles and big grins around the world. That's what we are all about. We are happiTV. Contact Details CIPIO Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 06, 2021 08:00 AM Pacific Daylight Time

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Tayler Jade Breaks Top 50 on Mediabase Chart with “WYA”

Tayler Jade

WYA’s continued global growth is further propelled with two dance remixes by world renowned DJ’s Mikey Francis and Marc Stout. Ten weeks after Tayler Jade’s initial chart introduction, “WYA'' breaks the Top 50 on the Mediabase Activator Chart at #47 with national radio and fan support, 10+ million global digital streams, and club banging dance remixes by world renowned DJ’s and Producers. Released on April 9, 2021, by Jade Entertainment, “WYA” has created a global buzz and viral wave that has captured the attention of radio, media, fans, DJ’s and music producers all over the world. Today WYA holds strong at #47 on the Top 40 Mediabase Activator Chart and expected to break the Top 40 in the coming days. As an independent artist, Tayler’s ascent across all platforms highlights that technology and talent are the great equalizer to big labels and huge marketing budgets. “For a new independent artist with no major label support to see this type of success this early on, proves that new ideas and hard work pays off and no dream is too big.” – Thomas Barsoe, Founder OC Hit. In mid-April “WYA” was playing on Top 40 radio stations in the United States. Today, it is spinning on 30+ BDS reporting stations. In early June, its remixes started blowing the roof off the hottest nightclubs in Las Vegas with the support of some of the best local resident DJ’s of: Omnia, Hakkasan, Wet Republic, XS and Encore. Mikey Francis, Marc Stout and Tony Arzadon have made a tremendous impact on the success of “WYA” in the EDM/Dance world. In the first three weeks of release, Mikey Francis’ remix of “WYA” is quickly approaching 3 million streams; the Marc Stout and Tony Arzadon remix hit 2.5 million in the first 12 days. “It's been a pleasure to work with such a kind and talented creative as Tayler, and the speed at which fans are connecting with her work is quite astounding. The moment I heard WYA I knew that this was going to be a big hit and the response from the club crowds has been nothing short of amazing.” – Mikey Francis “Tony and I only get involved in projects we are excited about and see potential in and this was one of those. The response to our mix of ‘WYA’ has been insane and we are excited to see how far this track continues grow worldwide!” - Marc Stout Tayler Jade is connecting with music fans at a very rapid pace and her vision of building a connected community that not only share her love for music, but with a mission of using her community to impact the lives of children around the world will hopefully become the blueprint for other artists to follow. “Music brings people together at a spiritual level. Tayler has that rare gift, and it is inspiring to see how she wants to use her gift to help feed and educate children all around the world. Her idea of bringing people together through music in order to bring awareness to these children in need is a beautiful thing to watch and as her father words cannot express how proud of her I am.” – John Royce Lynch As an independent artist, to find her place alongside her hero’s and some of the biggest artists in the world in the first 6 months of her debut is a blessing and an impressive accomplishment. While Tayler’s music continues to climb the charts, she manages to remain grounded and grateful for the support of her family, fans and team. “As a fan of music myself, I am humbled by all the love and kindness that my team and I have been shown as we embark on this journey to create social impact that can make a difference in the lives of those in need. It really means the world to me to have your support and I cannot thank you enough.” – Tayler Jade The excitement surrounding “WYA” has prompted an early release of Tayler’s next single “Whatever You Say” which will be available for pre-sale Friday, July 9th and officially released August 6,2021. This will be the last of the 3 singles to round out this initial public introduction phase to assess community response to Tayler Jade’s original music and brand. TAYLER JADE is an American Pop/R&B singer-songwriter. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Media Base Activator Chart alongside the biggest artists in the world. Part One of her dual release “Temporary” and Part Two “WYA” seem to have connected with music fans worldwide, with over several million streams on all the major streaming platforms in only a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join the movement at www.TAYLERJADE.com Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com DNT Agency Dani Thompson danithompson@dntagency.com Company Website https://www.taylerjade.com/

July 06, 2021 08:00 AM Eastern Daylight Time

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California is Open Again: What You Need to Know Before You Visit

YourUpdateTV

California’s tourism industry was hit tremendously hard by the pandemic, with nearly one million jobs lost across the state. But as the nation reopens, California's overall economy is expected to rebound faster than the national average, according to economists. Recently, President and CEO of Visit California, Caroline Beteta, participated in a nationwide satellite media tour to discuss the states reopening, top destinations, and tips on how to make up for lost time. A video accompanying this announcement is found here: https://youtu.be/WJhB_7XLI7s To celebrate California’s reopening, Visit California launched their Dreaming On in California campaign. Visit California encouraged locals and visitors to share their stories of postponed dreams, skipped plans and cancelled celebrations from 2020. Chosen participants received once-in-a-lifetime, statewide experiences featuring jaw dropping, dream-worthy partnerships and appearances. Experiences ranged from an unforgettable meal prepared by acclaimed celebrity chef Curtis Stone, to behind-the-scenes access at a San Diego Padres game, a magical Disneyland Resort Vacation, a luxury road trip with stops at Marriot International properties, and a series of fairytale weddings at the luxurious Carneros Resort and Spa. Everyone lost out on so much last year – missed milestones, time with loved ones, travel, and much more. Now it’s time to recapture those moments. California’s hospitality industry has fully reopened and is rolling out the red carpet for travelers this summer and beyond. For more information, visit www.visitcalifornia.com. About Caroline Beteta: Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises. About Visit California: Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 02, 2021 11:34 AM Eastern Daylight Time

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Summer Home Maintenance To-Do List

YourUpdateTV

Summer is a great time to tackle your to-do list, but with seemingly endless lists it is hard to know what project is a “must-do” or what can be delayed. It is easy to put off home maintenance projects, but there are a few projects that shouldn’t wait. Recently, Home Care Expert at Angi, Bailey Carson, shared her top maintenance projects for the summer and tips on saving money and time. A video accompanying this announcement is available at: https://youtu.be/fm8VglbsBJM If you only do a few home projects this season, make them these—you’ll save yourself a lot of time, money and despair down the road. Weather Proofing - A home that can withstand all seasons is critically important and key to a four seasons home are weather proofing projects like caulking and weather-stripping doors and windows and implementing passive design can make a huge difference. Leaky Roofs or Windows - Leaks in the short-term are a nuisance, but in the long-term leaks create huge problems for your home. At Angi, major roof repair is one of the most common tasks and according to our cost data can easily cost in the thousands. To avoid the total replacement, be proactive and take care of weak spots. Call a professional to do an assessment. In addition to saving money, leaks can cause water damage and buildup of hazardous mold. Cleaning gutters & downspouts - Fall leaves, followed by winter weather and spring showers, can cause major buildup in your gutters and downspouts. Cleaning these each year can prevent roof problems, water damage and flooding in and around your home. Annual HVAC servicing - A hot summer day is the last time you want an unexpected AC outage. Servicing your HVAC units can help prevent those, while also determining if there are any inefficiencies that could be driving up your energy bills and costing you more and more each month. Cleaning out dryer vents - We may be good at cleaning out the lint trap each time we use the dryer, but most of us tend to put off dryer vent cleanings because they’re out of sight, out of mind. No more – these are a major fire hazard, and they cause your dryer to work harder each time, wasting energy and driving up your monthly utility bills, and replacements can be costly. For more information and to find an expert near you, visit Angi.com About Bailey Carson: Bailey Carson is a Home Care Expert at Angi and Head of Book Now. In this role, she oversees all aspects of Book Now services from product and operations to sales and marketing. She transitioned from her prior role as General Manager of Everyday Services for Angi. Previously, Bailey was the SVP of Growth for Handy, an Angi sister brand, where she led the expansion of its cleaning business, overseeing marketing, operations and customer support. In addition to her 15+ years of work experience, Bailey is also a seasoned homeowner and just completed a move to Virginia including a remodel – all with three kids (including twins)! She has dedicated countless hours of personal and professional time to understanding the ins and outs of everyday home care including cleaning, lawncare and more. Bailey earned her MBA from Harvard Business School and her BS in Business Administration and Accounting from Washington and Lee University. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2021 11:00 AM Eastern Daylight Time

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Pocono Organics Becomes World’s First Regenerative Organic Certified Hemp Grower

Pocono Organics

Pocono Organics, one of the largest regenerative organic farms in North America, has received its Regenerative Organic Certification (ROC), becoming the first source grower of Regenerative Organic Certified hemp in the world. The Regenerative Organic Alliance (ROA) is the governing body for the Regenerative Organic Certification standards and criteria and was created by three global pioneers in the organic and regenerative organic industries – Patagonia, Rodale Institute, and Dr. Bronner’s. The ROA has meticulously developed the revolutionary ROC designation for farms and products that meet the highest standards in the world for soil health, animal welfare, and social fairness. This new label goes beyond the existing USDA Certified Organic standards and does not include hydroponic growing practices. “This is an absolute game-changer for our farm as well as for companies and consumers searching for ROC produce and hemp that they can trust,” said Ashley Walsh, founder and president of Pocono Organics. “There is a vital link between the health of our soil, the health of the crops we grow, and ultimately human health.” Walsh and her team have recently launched their USDA Certified Organic full-spectrum hemp extract product line. Now with the new designation, these will become the first products in the world made with ROC hemp. It’s important to know how your hemp is grown and the true potency of the products. Independent, third-party testing shows that there are no heavy metals or pesticides and also reports accurate potency for Pocono Organics’ products. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. The two global leaders have conducted extensive research on the potential uses of industrial hemp for the last three years. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids that contain well under.3% THC. New York Magazine recently named Pocono Organics’ bath bombs one of the Best CBD Bath Products to buy. The product line - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - is formulated in Pocono Organics’ in-house lab to create artisanal, small-batch items including tinctures, creams, body oil, salve sticks, lip balms, and bath bombs. The Global Center for Research, Education, and Discovery, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and is a source grower of regenerative organic certified produce and hemp for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of synthetic chemicals, pesticides and GMOs. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. In fact, Rodale Institute released a White Paper in September, 2020 illustrating the science that a global switch to regenerative crop and pasture systems could drawdown more than 100 percent of annual CO2 emissions. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 60 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat. The ROC designation is proof of our commitment to this mission, to our communities, and our planet.” The USDA’s 2020-2025 food guidelines also highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. “I can attest to the power of using food as medicine and plant-based wellness products, like hemp, from my own personal health journey. I was diagnosed with gastroparesis in my late ‘20s, which is a paralyzed stomach. Essentially, I can’t digest food like normal people. So, when doctors suggested cutting out parts of my stomach, inserting feeding tubes, and putting me on a regiment of medications to make me well, I leaned into organic food as a source of nutrition that drastically improved my health and changed my life. That is where the vision of Pocono Organics originated, which makes our mission extremely personal for me.” Pocono Organics is also an agritourism destination with a boutique 56-room hotel adjoining the farm property. Guests can get their hands dirty on the farm and enjoy freshly picked vegetables and fruits as well as prepared meals from its market and café. There are also regular in-person and virtual experiential series ranging from cooking classes with Executive Chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. -30- About Pocono Organics Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest Regenerative Organic Certified (ROC) farms in North America and grow the world's first and only ROC hemp. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer's market and cafe, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics' mission and work. Contact Details Pocono Organics Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

July 01, 2021 09:15 AM Eastern Daylight Time

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