Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Goodway Group Expands Leadership With Strategic Hires Across Retail Media, Agency and Brand-Side Business Units and Media

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has announced the expansion of four strategic new hires. Stephani Estes joins as Chief Media Officer; Amy Krauss joins as Senior Vice President of Client Experience; Michael Arden joins as Vice President of Consumer Experience; and Amanda Wilson joins as Associate Director of Client Experience and Retail Media. Each brings a wealth of experience to their new roles and will be critical to the firm’s growth into vital categories including retail media, Goodway Group’s agency-side business and brand-side business as well as in the general category of media expertise. Stephani Estes brings over 15 years of experience working in media and advertising to her new role with Goodway Group. She previously held positions with Cramer-Krasselt, Compass Point Media and Bernstein-Rein Advertising, where she led media and strategy planning across campaigns. Estes’ experience also includes several years at Starcom MediaVest Group. “As the media landscape continues to evolve, this is an exciting time to join the incredible team at Goodway Group,” Estes said. “Newer media channels of interest like CTV and retail media have unique considerations, and it’s important to be intentional and holistic when incorporating them into the overall marketing mix. We are focused on helping our clients achieve their business goals through their media investments. I look forward to working with our clients on media strategies with the same spirit of innovation and excellence that has defined Goodway Group’s approach. ” Amy Krauss was previously at Motivation AI company Persado in the role of Senior Vice President of Customer Success, where she led a team of 60+ professionals and delivered valued business outcomes. Prior to that, she held multiple roles at Publicis Groupe for over 14 years, including leading Agency Operations at Performics, and serving as the Head of Resource Management for Publicis media where she managed workforce demands during the pandemic and launched a resource management practice for U.S. media agencies. In his prior role, Michael Arden served eight years at Omnicom Media Group as the Managing Director of Investment Data and Systems. He brings over 25 years of marketing, media investment, operations, research, and team-building experience. He has developed digital marketing and media strategy, implemented media-activation platforms and streamlined media operations across companies to drive business success. Lastly, Amanda Wilson joins Goodway Group with over 10 years of experience in management, client success and integrated marketing solutions. She previously worked at Taboola as a Senior Advertising Account Manager, Everyday Health Group as Manager of Client Success, and Entercom as Director of Media Planning and Account Management. “We are thrilled to welcome Stephani, Amy, Michael and Amanda to Goodway Group. Their collective experience is prized and allows us to grow our services in critical areas across our business,” said Michael Hayes, Chief Growth Officer, Goodway Group. “Retail media in particular has become a dominant force that has grown tremendously over the past few years. Goodway Group has been on the forefront of innovation in this area, and we look forward to continuing to grow this business alongside others in the near future.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchangerâs Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 01, 2023 09:00 AM Eastern Standard Time

Ending Pet Obesity

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/c2ScvhOzt_s There’s a weight problem in America and it isn’t just affecting humans. Would it surprise you to know that more than half of dogs and 60 percent of cats are classified as clinically overweight, but 90 percent of pet parents with an overweight pet don’t realize it. With these stats in mind, it is important for pet parents to make health and wellness a top priority. We know that eating properly and maintaining a healthy weight is key to our overall well-being. Well, the same holds true for our beloved pets. Hill’s Pet Nutrition, a global leader in science-led nutrition, is on a mission to help end pet obesity and is teaming with Dr. Vernard Hodges and Dr. Terrence Ferguson, stars of Nat Geo show: Critter Fixers: Country Vets, for its annual End Pet Obesity campaign, which was created to help pet parents understand obesity and understand the actions needed to best maintain their pet’s health by providing education, free tools and resources. Dr. Hodges and Dr. Ferguson, stars of stars of Critter Fixers: Country Vets conducted a nationwide media tour earlier this year to discuss the End Pet Obesity campaign. Topics that Dr. Hodges and Dr. Ferguson discussed included: Concerning trends they are seeing in pet health What obesity can mean for a pet Ways a pet parent can best assess if their pet is overweight Tips for weight loss and maintenance For more information, visit endpetobesity.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 01, 2023 09:00 AM Eastern Standard Time

Video

Nextech AR Solutions seeing a 'new tempo' of 3D modeling contract wins as it looks to a record 1Q

Nextech AR Solutions Corp.

Nextech AR Solutions Corp. CEO Evan Gappelberg told Proactive's Stephen Gunnion the first quarter of 2023 is currently tracking to be a record quarter for 3D modeling thanks to the company’s groundbreaking generative AI technology. Gappelberg said record 3D modeling demand and record production capabilities are expected to drive record 2023 revenue for the 3D model business in eCommerce. He said he is seeing a "new tempo of 3D contract wins" away from Amazon after it became a preferred 3D model supplier to the eCommerce giant. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

March 01, 2023 08:11 AM Eastern Standard Time

Video

News Release

APPlife Digital Solutions Inc. (OTC: ALDS) Reaches Signs Exclusive U.S. Distribution Agreement

TopNewsGuide - Market News & Commentary

The business incubation industry has grown at a breakneck pace over the course of the past decade or so and hence, it is only natural for investors to now take a keener interest in the industry. Some listed companies in the space have attracted attention recently, and one of those is APPlife Digital Solutions Inc (OTCMKTS:ALDS). The company is involved in the business incubation and portfolio management space. Its operations are based out of offices in Shanghai, China, and San Francisco, California. The company is mainly involved in the creation and investment in cloud-based and e-commerce solutions. Some of the solutions that APPlife Digital creates could be deployed at home, recreation, and work. It also puts in the right amount of research so as to make its users more productive and efficient. The company made a major new announcement last week on February 24 with regards to ROOSTERS ESSENTIALS, its grooming products e-commerce platform. It was announced that ROOSTERS ESSENTIALS had managed to ink an exclusive reseller agreement for online sales in the United States with GROUPE KANDY Inc. GROUPE KANDY is a Canadian LED skincare, and anti-aging firm that offers a clinical-grade device that works on reversing the signs of aging. It was announced that the potentially revolutionary Kandyway Eternal Glow Therapy Mask would be made available to customers on the ROOSTERS ESSENTIALS e-commerce shop at some point in the coming two weeks. The Chief Executive Officer of APPlife Digital Matthew Reid spoke about the industry as well. He noted that there was not a higher demand for anti-aging products which was rooted in the more positive attitude that people now had toward the process of aging. He went on to add that the company was pleased to work with a company like GROUPE KANDY which is known for developing effective products in the particular space. It will help ROSSTERS ESSENTIALS in building a stronger community for its users and on top of that, the higher price point of the product would also help with the company’s revenues. The company made another significant announcement last year on November 30. The company announced at the time that it was focused on diversifying its businesses and growing revenues through a focus on mergers and acquisitions. At the time, Matthew Reid noted that for most of 2022, the company had been involved in identifying mergers and acquisition targets. He added that since the company was involved in the cloud and e-commerce industries, the scope for acquisitions was much wider and it could be possible for APPlife Digital to cast a much wider net. He also stated that the number of targets had been narrowed down and at the time APPlife Digital was in talks with a decision-maker at one of the target companies. Reid added that there were other reasons as well why he felt confident about the future of APPlife Digital as a company. He noted that the company had been a fully reporting entity on the OTCQB for more than five years and that was one of the reasons behind the confidence. He added that the board of directors was going to help APPlife Digital sensibly seek acquisition opportunities by ways in which the company could grow. He also stated that there was the anticipation of listing to a national exchange. Disclaimers: The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, assumptions, objectives, goals, assumptions of future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements, indicating certain actions & quotes; may, could or might occur Understand there is no guarantee past performance is indicative of future results. Investing in micro-cap or growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investor's investment may be lost or due to the speculative nature of the companies profiled. TopNewsGuide 'TNG' (Owned by RazorPitch Inc) is responsible for the production and distribution of this content. TNG is not operated by a licensed broker, a dealer, or a registered investment advisor. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. TNG authors, contributors, or its agents, may be compensated for preparing research, video graphics, and editorial content. TNG has not been compensated to produce and syndicate this content. As part of that content, readers, subscribers, and webs are expected to read the full disclaimers and financial disclosure statement that can be found on our website http://topnewsguide.com Contact Details Mark McKelvie +1 585-301-7700 markrmckelvie@gmail.com Company Website http://topnewsguide.com

March 01, 2023 04:00 AM Eastern Standard Time

Multipolar Development Corporation Electric Machine Prototype Promises Unprecedented Versatility

Multipolar Development Corporation

Multipolar Development Corporation (MDC) an electrical and automation engineering company announced details on its patented multipolar electric vehicle (EV) propulsion enhancement system today. The company has begun construction and testing of a physical prototype of its novel multipolar electric vehicle propulsion enhancement system. MDC’s Recent successes with finite element method (FEM) models of the system have paved the way for the development of the first iteration of the revolutionary electric machine design. “The technology is performing even better than we anticipated,” stated MDC CEO and inventor, Shaun McCutcheon. “We fully intend to shock the EV industry as our patented technology advances it to a new level of efficiency and performance.” Multipolar Technology™ manages the speed and torque of a DC electric machine directly through advanced intelligent control, requiring fewer external drive components and power connections and eliminating the need for brushes and commutators. Breaking the “medium voltage” barrier The innovative Multipolar approach is a response to the rapidly growing demand for high-power electric machines. In addition to the push to replace internal combustion motors with greener alternatives, there’s an increasing need for more efficient DC electric generators, particularly at an industrial scale. With heavy industrial applications and electric vehicles (EV's) being the next phase for green initiatives, Multipolar marks a significant milestone in machine technology. The increased efficiency and scalability of MDC’s patented design will allow its DC machines to operate at voltages of 2000 V and above (medium voltage above 1 kV) – something that has been traditionally impractical for DC electric machines. Long-term use, electrical arcing, and environmental conditions lead to mechanical wear and imperfections that reduce efficiency in high-power motor and generator applications. By using its unique control system to dynamically alter a machine’s pole configuration, Multipolar can compensate for these conditions in real time to offset inefficiencies and accumulated mechanical defects. Ultimate versatility and customization The biggest advantage of Multipolar machines is versatility. Traditional DC electric machines have a fixed design and operation. With a Multipolar DC machine, however, the performance can be optimized for the demands of each end device or system using software and machine learning. Engineer and electric motor consultant Thomas Neroda stated, “The major advantage of the Multipolar machine is the performance versatility. With almost unlimited performance configurations, the machine can be uniquely adapted to match the requirements of the end application.” The Multipolar machine will allow end-product designers to use a custom controller with multiple performance options and settings. An array of sensors will inform intelligent software, both at setup and during operation, not only to optimize performance to meet initial design specifications but also to maintain that efficiency and performance under dynamic conditions. With a range of operational speeds at full power, designers will even be able to repurpose Multipolar machines when applications or operational demands change. The upcoming Multipolar electric machine prototype, expected to be completed in mid-2023, will demonstrate the practicality of an intelligent multipolar DC electric machine design setting the stage for further research and production including new Multipolar Universal AC/DC Machines. “At a time where political leaders in the United States are seeking to position the country as a global leader in EV manufacturing, the introduction of our technology has perfect timing,” Shaun McCutcheon continued. “With more than $3 billion expected to be invested into the domestic electric vehicle industry by the U.S. Department of Commerce, and likely even more from private investors, we expect significant interest in the technology our team of engineers developed.” Multipolar Development Corporation is an Austin, TX-based C-Corp comprised of energy, electric, and automotive engineering experts. ### Please visit: www.MultipolarMachine.com for more information. For more information or to schedule an interview with Shaun McCutcheon, please contact Dan Rene of kglobal, at daniel.rene@kglobal.com or 202-329-8357. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.multipolarmachine.com/

February 28, 2023 10:00 AM Eastern Standard Time

i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

Ethical Web Data Collection Initiative

The initiative is an international, industry-led consortium of web data collectors focused on strengthening public trust of the web scraping industry, and developing principles that will lead to greater accountability Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, and community safety. To drive further awareness of and public trust in this crucial digital ability, the Internet Infrastructure Coalition (i2Coalition) has announced the launch of the Ethical Web Data Collection Initiative (EWDCI). This international, industry-led, and member-driven consortium of web data aggregation business leaders is focused on encouraging dialogue and improving digital peace of mind for consumers and companies. By establishing the EWDCI, the i2Coalition seeks to foster cooperation within the data aggregation industry and build a framework to establish an open, participatory process around the development of legal and ethical web scraping provider principles that will lead to greater accountability. The EWDCI is actively seeking more members of the data scraping field dedicated to establishing best practices to join and help shape the initiative’s early efforts. “The public deserves digital peace of mind, and ‘scraping’ doesn’t have to be a dirty word when it is done responsibly, but responsibility needs defining,” said Christian Dawson, the i2Coalition’s Executive Director. “As with any industry in these early stages, it has a unique opportunity to have a hand in how it is developed and perceived.” The web data aggregation industry is young and growing, and the founding members of the EWDCI are committed to serve as the voice of this emerging industry. This means collaboratively building public trust in the practice of data aggregation, promoting ethical guidelines, and helping businesses make informed data aggregation choices. Founding EWDCI members include five companies: Coresignal, Oxylabs, Smartproxy, Rayobyte, and Zyte. Web scraping enables business innovation and competition, provides consumer benefits—including serving accurate information and comprehensive pricing—and facilitates thorough data analysis for academic and public safety purposes. Some noteworthy use cases include: E-commerce price intelligence, including up-to-the-minute comparative information on same-item pricing across the internet Jobs and real estate listing aggregation Social listening and brand monitoring Alternative data for investment decision-making Businesses performing a thorough review of consumer trends and competitor companies worldwide to best position themselves for success Companies scanning the Internet data for illicit uses of their intellectual property Businesses confirming validity of marketing spend via ad verification Data aggregation companies supplying pro-bono scraped data to academic researchers, providing them vast data stores for essential research To properly provide these benefits to consumers, companies, and the public at large, data aggregators need to follow ethical practices. Such dedication will serve to further understanding of the data aggregation practice and process, and further the adoption of this technology. Key to this is a safe and community-minded application of aggregation, and therefore a positive reputation for the practice and its practitioners. The i2Coalition is the leading voice for businesses that build the internet, and has spearheaded the creation of similar efforts to create standardized industry benchmarks—such as the VPN Trust Initiative, which determined and promoted best practices for that vital industry. “The EWDCI aims to reach companies with this message of ethical data aggregation, as well as to educate consumers at large and legislators worldwide in the interest of informed, empowered action,” said Dawson. “This will promote industry-led stewardship of important—and already widely adopted—technology in the interest of solving any present challenges and setting the industry up for forthcoming success.” To learn more about the EWDCI, please visit www.ethicalwebdata.com. To become a member, please email Hilary Osborne. To learn more about the i2Coalition, please visit www.i2Coalition.com. About The Ethical Web Data Collection Initiative The Ethical Web Data Collection Initiative (EWDCI) seeks to foster cooperation in the web data collection and aggregation industry and leverage collective first-hand knowledge and insights to advocate for beneficial technical standards and business best practices regarding the aggregation of data. The EWDCI is dedicated to serving as the voice of the industry, collaboratively strengthening public trust in the practice of Data Aggregation, promoting ethical guidelines, and helping businesses make informed data aggregation choices. About the i2Coalition The Internet Infrastructure Coalition (i2Coalition) is the leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers, and related tech. The i2Coalition works with Internet infrastructure providers to advocate for sensible policies, design and reinforce best practices, help create industry standards, and build awareness of how the Internet works. The i2Coalition also spearheaded the creation of the VPN Trust Initiative, which determined and promoted best practices for that vital industry. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://ethicalwebdata.com/

February 28, 2023 09:30 AM Eastern Standard Time

Privacy Is More Important Than Ever In The New Age Of AI – Tech CEO Alain Ghiai Explains

Sekur Private Data Ltd

By Faith Ashmore, Benzinga AI art has been taking the internet by storm lately. Apps like Lensa AI allow users to take a selfie and have it transformed into avatars, whether it be a goddess, superhero, or Renaissance-era portrait. CEO Alain Ghiai of Sekur Private Data Ltd. (OTCQX: SWISF) (CSE: SKUR) (FRA: GDT0) recently spoke to New to The Street to share his concerns about the data privacy around these seemingly harmless apps. Ghiai warns viewers about the danger of AI apps because when users engage in these platforms, the platforms gain access to facial recognition. He shares, “these apps, like Lensa AI and others like it, entice people to give away your personal details and your facial unique features, and it's a trap. Essentially you are being fooled to give your facial recognition features.” Ghiai explains that Big Tech platforms are known for cybersecurity breaches but more concerningly, they sell and rent your data, and the companies and people they sell that data to, are not protecting users’ data from hackers. He estimates that the data lending business is worth around $185 billion yearly. While there have been some updates to privacy laws that Big Tech companies and apps have to adhere to, the laws aren’t too strict and Terms & Conditions do not guarantee safety. Recently California and the European Union enacted new privacy changes on data which has led to an increase in privacy policy updates, but this does not prevent Big Tech platforms from mining and selling personal data. This is what makes Sekur such an appealing company to individuals who are concerned about their privacy. Sekur is a US-listed cybersecurity and internet privacy company with roots in Switzerland that provides private and secure communications and data management. It uses military-grade encryption security and combines it with its proprietary encryption and Swiss data privacy laws. The Swiss are known for their tough privacy laws and willingness to penalize tech providers who violate those laws. Sekur is best known for its corporate products like SekurMail and SekurMessenger which offer users complete privacy. Capitalizing on the strict Swiss privacy laws, Sekur has built a brand that prides itself on state-of-the-art technology allowing for secure communication. The company recently announced its advancement into a new market with its new Swiss hosted and highly encrypted VPN product, SekurVPN. Ghiai explains that privacy is in the company’s DNA. Every product is designed with privacy as a foundation. For Ghiai, allowing people to divest from Big Tech platforms and have access to products like SekurMail or SekurMessenger gives people peace of mind and protects them from exploitation. He compares Big Tech companies to “advertising agencies,” and Sekur has a strict policy of never selling, lending, or renting data. In a way, Sekur is democratizing privacy. This article was originally published on Benzinga here. Sekur Private Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure communications and secure data management. The Company distributes a suite of secure cloud-based storage, disaster recovery, document management, encrypted e-mails, and secure communication tools. Sekur Private Data Ltd. sells its products through its websites www.sekur.com and www.sekursuite.com, and approved distributors, and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Corporate Department corporate@sekurprivatedata.com Company Website https://sekurprivatedata.com

February 28, 2023 09:15 AM Eastern Standard Time

Video

i2Coalition Launches Ethical Web Data Collection Initiative to Promote Industry Best Practices

Ethical Web Data Collection Initiative

Web data aggregators (“web scraping”) gather available data from around the Internet; enabling consumer confidence, commercial innovation, and community safety. To drive further awareness of and public trust in this crucial digital ability, the Internet Infrastructure Coalition (i2Coalition) has announced the launch of the Ethical Web Data Collection Initiative (EWDCI). This international, industry-led, and member-driven consortium of web data aggregation business leaders is focused on encouraging dialogue and improving digital peace of mind for consumers and companies. By establishing the EWDCI, the i2Coalition seeks to foster cooperation within the data aggregation industry and build a framework to establish an open, participatory process around the development of legal and ethical web scraping provider principles that will lead to greater accountability. The EWDCI is actively seeking more members of the data scraping field dedicated to establishing best practices to join and help shape the initiative’s early efforts. “The public deserves digital peace of mind, and ‘scraping’ doesn’t have to be a dirty word when it is done responsibly, but responsibility needs defining,” said Christian Dawson, the i2Coalition’s Executive Director. “As with any industry in these early stages, it has a unique opportunity to have a hand in how it is developed and perceived.” The web data aggregation industry is young and growing, and the founding members of the EWDCI are committed to serve as the voice of this emerging industry. This means collaboratively building public trust in the practice of data aggregation, promoting ethical guidelines, and helping businesses make informed data aggregation choices. Founding EWDCI members include five companies: Coresignal, Oxylabs, Smartproxy, Rayobyte, and Zyte. Web scraping enables business innovation and competition, provides consumer benefits—including serving accurate information and comprehensive pricing—and facilitates thorough data analysis for academic and public safety purposes. Some noteworthy use cases include: E-commerce price intelligence, including up-to-the-minute comparative information on same-item pricing across the internet Jobs and real estate listing aggregation Social listening and brand monitoring Alternative data for investment decision-making Businesses performing a thorough review of consumer trends and competitor companies worldwide to best position themselves for success Companies scanning the Internet data for illicit uses of their intellectual property Businesses confirming validity of marketing spend via ad verification Data aggregation companies supplying pro-bono scraped data to academic researchers, providing them vast data stores for essential research To properly provide these benefits to consumers, companies, and the public at large, data aggregators need to follow ethical practices. Such dedication will serve to further understanding of the data aggregation practice and process, and further the adoption of this technology. Key to this is a safe and community-minded application of aggregation, and therefore a positive reputation for the practice and its practitioners. The i2Coalition is the leading voice for businesses that build the internet, and has spearheaded the creation of similar efforts to create standardized industry benchmarks—such as the VPN Trust Initiative, which determined and promoted best practices for that vital industry. “The EWDCI aims to reach companies with this message of ethical data aggregation, as well as to educate consumers at large and legislators worldwide in the interest of informed, empowered action,” said Dawson. “This will promote industry-led stewardship of important—and already widely adopted—technology in the interest of solving any present challenges and setting the industry up for forthcoming success.” To learn more about the EWDCI, please visit www.ethicalwebdata.com. To become a member, please email Hilary Osborne. To learn more about the i2Coalition, please visit www.i2Coalition.com. About the Ethical Web Data Collection Initiative The Ethical Web Data Collection Initiative (EWDCI) seeks to foster cooperation in the web data collection and aggregation industry and leverage collective first-hand knowledge and insights to advocate for beneficial technical standards and business best practices regarding the aggregation of data. The EWDCI is dedicated to serving as the voice of the industry, collaboratively strengthening public trust in the practice of Data Aggregation, promoting ethical guidelines, and helping businesses make informed data aggregation choices. About the i2Coalition The Internet Infrastructure Coalition (i2Coalition) is the leading voice for web hosting companies, data centers, domain registrars and registries, cloud infrastructure providers, managed services providers, and related tech. The i2Coalition works with Internet infrastructure providers to advocate for sensible policies, design and reinforce best practices, help create industry standards, and build awareness of how the Internet works. The i2Coalition also spearheaded the creation of the VPN Trust Initiative, which determined and promoted best practices for that vital industry. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://ethicalwebdata.com/

February 28, 2023 03:30 AM Eastern Standard Time

CleverTap’s Fintech Benchmark Report: Only 1 in 5 users that install fintech apps sign up within week one

CleverTap

CleverTap, the modern integrated retention cloud, released its Industry Benchmark Report for Fintech Apps 2022. As fintech apps continue to grow more popular, the number of players vying for market share has increased. This has subsequently reduced customer retention and “stickiness” for any one brand. Therefore, today more than ever, it is crucial that fintech companies find ways to drive customer “stickiness” by engaging users in effective ways that eventually drive transactions and fuel growth. The report reflects data collected from Asia-Pacific, Europe, India, Latin America, Middle-East, and North America. The report gives marketers a truly holistic view of key metrics within the fintech app landscape.It also spans a wide variety of fintech apps, including, but not limited to, mobile payment apps, cryptocurrency, and block chain services, along with banking and insurance among others. These insights will not only serve as a helpful starting point for developing successful engagement strategies, but also assist in understanding how an app fares in comparison to global averages. Some of the key metrics in the report include: Install to sign-up rate: Only 1 in 5 users that install fintech apps (21%) end up signing up within the first week. Average time to sign-up: 70% of the users that sign-up, do so within 75 seconds of launching the app for the first time. Sign-up to conversion rate: 95% of newly signed-up users make at least one financial transaction in the first month. Average time to convert: 76% of newly signed-up users move from onboarding to deeper-in-the-funnel engagement within an average of 7 days. Session frequency: On average, fintech app users launch their app around 11 times a month. Average repeat transaction rate for new users: 15% of newly signed-up users complete more than one transaction in the first week. Average click-through rate for push notifications: On average, 9% of Android users and 6% of iOS users will click on and interact with push notifications. Average click-through rate for in-app notifications: The click-through rate for in-app notifications is 24%, that’s about 3 times more than that of push notifications. Average email open rate: 34% users open emails sent by fintech companies Average Stickiness Quotient: Fintech apps enjoy a stickiness quotient of 22%, that indicates nearly one-quarter of MAUs consistently return to their fintech apps “The fintech industry has seen exponential growth in the last few years. Given the relentless competition within the space, fintech platforms need to step up their Omnichannel engagement efforts to better retain customers,” said Jacob Joseph, VP-Data Science, CleverTap. “The benchmark metrics laid out in our report provide a great starting point for growth marketers looking to develop effective marketing strategies. They will be able to compare numbers against global averages and pinpoint which aspects they are excelling at and which areas could use some attention or innovation.” 95% of new fintech users complete a monetary transaction in the first month. This shows that while users see value in fintech apps, it’s important to adopt customized user engagement strategies to boost retention on the platform. Today there is a real need for fintech brands to bake-in effective marketing strategies within their apps. Users will remain responsive as long as the experience is engaging and seamless. The benchmark report helps fintech apps understand how to build successful mobile communication campaigns, and also allows growth marketers to discover areas that require greater focus. The report can be downloaded here. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

February 27, 2023 02:51 PM Eastern Standard Time

1 ... 140 141 142 143 144 ... 351