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The bedrock of any Artificial Intelligence platform is Domain Knowledge: CIPIO builds a Platform Advisory Board with stellar subject matter experts

CIPIO.ai

McLean, VA November 24, 2020 – CIPIO, the industry's first domain infused customer intelligence platform, announced that it had launched a Product Advisory Board with veterans from the Fitness, Customer Experience, and AI domain. Brent Zempel has created software platforms and applications for the fitness industry over the last 30 years. Brent served as the Chief Information Officer at Life Time Fitness for nearly 20 years, where he developed the firm's extensive proprietary club management software platform. "The fitness industry is going through a massive forced digital transformation, and I see it firsthand that operators are going from late adopters of technology to first and fast," said Zempel. Zempel has a startup of his own that quickly connects and streamlines the membership subsidy process between health clubs and insurance providers. "CIPIO's customer intelligence platform's capability to innovate domain-specific products is truly unique. I am incredibly excited to help them stay on top of the industry domain". Saurin Shah has 20 years of enterprise SaaS experience building products that helped fuel topline revenue growth at companies like Medallia, Salesforce, and Experian. Shah has led product strategy and roadmap execution for numerous verticals solutions and domain-specific products in the customer relationship and experience management space. "What worked in the past will not work in today's increasingly digital business environment. CIPIO's unique approach to infuse Domain knowledge into AI allows it to build highly predictive models that provide progressively deeper behavior intelligence. I'm thrilled to help CIPIO leverage its technology to reshape how companies connect with their customers." said Shah. " CIPIO is also partnering with several software solutions to provide its Customer Intelligence Platform to fitness businesses supporting their in-club and virtual offerings, including on-demand and digital fitness provider Intelivideo. "I have now seen Arnold A.I. from CIPIO in action at several gyms, and I am blown away on how precise Arnold is on its recommendations and predictions," said Adam Zeitsiff, CEO of Intelivideo. "Arnold A.I. will be an extremely valuable tool for many of our customers, and I am super excited to be partnering with CIPIO's team to continue to enhance the first intelligent assistant engine for the Fitness Industry.". CIPIO was founded on the principle that applying Artificial Intelligence without domain knowledge doesn't produce accurate and impactful outcomes. Customers don't have the time to customize and adapt generic AI tools to their business requirements. Domain-centric AI models make AI seamless, explainable, and easy to plug into an existing business process and get significant uplift. "For example, Arnold A.I., our Fitness Intelligent Assistant makes a tailored recommendation to a fitness customer on how to retain a gym member versus Mary A.I., our intelligent assistant for Faith, would help determine if a donor at a church is going to leave even if it's the same individual," said Manoj Kumar Goyal, Co-Founder & Chief Product Officer. Mr. Goyal is a veteran himself in the space of Hyper personalization, AI, Customer Data Platform and Martech, having processed petabytes of data from his experience at Oracle, Marketo, OpenX, and HP. "I have seen so many AI projects fail due to the lack of domain knowledge. I am super excited to work with such deep domain talent, and we will continue to add domain experts to our advisory board to stay true to our mission." About CIPIO: CIPIO is pioneering industry’s first domain infused Customer Intelligence Platform that democratizes hyper-personalized predictions and recommendations to create and capture new value, increase retention, and boost revenue for B2C subscribers and members. CIPIO's early adopters include Crunch Fitness, World’s Gym, Xponential Fitness, Pure Barre GO, Club Pilates GO, AKT GO, YogaSix GO, Cyclebar GO, RowHouse GO, Stretch Lab GO, and Stride GO, to name a few have seen a significant return on investment in a very short time. Contact Details Jennifer Isaac +1 315-398-9541 Jennifer@CIPIO.ai Company Website https://cipio.ai/

December 08, 2020 12:00 PM Eastern Standard Time

Leading Food Anaphylaxis Physician and Scientist Inderpal Randhawa, M.D., Urges Parents to ‘Not Let Your Guard Down’ This Holiday Season

Southern California Food Allergy Institute

One of the nation’s leading medical researchers, scientists and physicians in the field of food allergies and anaphylaxis is warning parents to not let their guard down during this particularly stressful holiday season. “While family gatherings will likely not be as crowded as in past years due to COVID-19 restrictions, parents still need to be smart and aware of what they serve and what ingredients they use if they have a child who suffers from food anaphylaxis,” said Inderpal Randhawa, M.D., CEO and chief medical officer of the Southern California Food Allergy Institute. “For those who suffer from food anaphylaxis, the holidays can be a very trying time; but parents can make it less so by being proactive and planning ahead when it comes to holiday meals. It is very important that children do not feel punished, deprived or fearful because they have a food allergy.” According to Food Allergy Research and Education, about one out of every 13 children is allergic to at least one food; and about 40% of those children have experienced severe, life-threatening reactions. Approximately 90% of all food allergies are caused by one of eight foods—many of which are often included in preparing holiday meals: eggs, milk, peanuts, wheat, soy, tree nuts, fish and shellfish. It does not take much consumption of any of these foods to cause a severe reaction in highly allergic people. In many states, stay-at-home orders are in effect this holiday season, which should be adhered to, as emotionally difficult as it may be. For others, where limited venturing outside of their immediate family circle is permissible, Dr. Randhawa advises food allergy parents to speak in advance with the host. Explain the situation, and offer to help in any way they can, whether that means helping to prepare the food or bringing their own “safe” food. Parents should also remind their child that he/she can only eat approved foods, and parents should make sure that their child is always supervised. “If you are getting together with others—hopefully in very small groups this year—the best approach is to offer to be the host,” said Dr. Randhawa. “Parents already have the know-how to make delicious food that is allergy free. When guests offer to help or ask what they can bring, you can ask them to come early to help prepare or share recipe ideas. To prevent the transfer of food allergens, everyone should wash their hands before and after eating, counters and tables should be scrubbed down before and after meals, and separate utensils that have not come into contact with allergens should be used when eating or serving food.” The Southern California Food Allergy Institute, which Dr. Randhawa founded, is a one-of-a-kind treatment center that has treated more patients than any center in the world for food anaphylaxis. It is operated in conjunction with the Translational Pulmonary & Immunology Research Center, a nonprofit biotechnology and clinical research center founded by Dr. Randhawa in 2015 to focus on developing cutting-edge, individualized treatment protocols for rare and orphan diseases. At the institute, Dr. Randhawa and his team are leveraging trillions of diagnostic data points gathered from more than 10,000 food-allergic patients to understand how food allergies affect a child’s immune system. The goal in all of this is to “retrain” a child’s immune system to become less and less anaphylactic and more and more tolerant. “To date we have treated nearly 11,000 food anaphylactic children; and for those who have completed the program, there is a better than 99% success rate,” said Dr. Randhawa. “These children are now able to eat whatever food they want without concern of a reaction to the foods they once feared. It is what we call “food freedom” and is truly a life-altering achievement for the child and their parents.” Further information on the Translational Pulmonary & Immunology Research Center and the Southern California Food Allergy Institute may be obtained at tpirc.org and socalfoodallergy.org. # # # Contact Details Mark Kriegsman +1 562-269-5624 mkriegsman@tpirc.org Company Website http://socalfoodallergy.org/

December 07, 2020 11:15 AM Pacific Standard Time

Cloud Conventions Launches Community, a Platform to Strengthen Attendee/Exhibitor Engagement

Convey Services

Cloud Conventions, the industry leading virtual event technology solution today expanded its capabilities by launching Community ™, a new feature set designed to promote attendee/exhibitor engagement, networking and communication. Community provides a searchable attendee and exhibitor directory for connection, a message center for interactive communication or meeting requests and a one-on-one chat feature so attendees and exhibitors can open a discussion from within a booth. “Cloud Conventions continues to pioneer new capabilities in the virtual event space with features that accelerate direct connection between sponsors, exhibitors and attendees,” said Carolyn Bradfield, CEO of Convey Services, parent company of Cloud Conventions. “Our new Community platform allows attendees and exhibitors to find each other, as well as start conversations that lead to building relationships during the live portion of a virtual event and beyond.” Community is an opt-in program accessed from attendee and exhibitor dashboards within the Cloud Conventions platform. Event managers customize searchable directories by allowing specific data to appear in contact cards and enabling messaging for two-way communication. Directory access is controlled by the event host allowing exhibitors to be added to the directory based on sponsorship levels. The new Message Center within Community organizes attendee and exhibitor outreach, as well as booth chat sessions, and manages requests for meetings using Cloud Conventions’ matchmaking service. US-based attendees can choose to opt-out of directory listings and messaging. To support strict GDPR compliance, international attendees must choose to opt-in to be contacted or viewed in the directory. Opt-in attendees become visible to exhibitors when they enter their booth. Exhibitors can select an attendee and open a chat dialog with them, or the attendee can open a dialog with the booth. Cloud Conventions maintains privacy controls to comply with both CCPA and GDPR. It supports ADA requirements to accommodate people with disabilities to avoid the risk of legal repercussions based on failure to provide attendees with easy access to content and programming within a virtual event. “ Community is only one of the platform features that promote attendee engagement within Cloud Conventions,” added Bradfield. “Discussion forums, social networking, roundtables and a host of options improve engagement between attendees, exhibitors and sponsors. We continue to focus on adding tools and creating opportunities to enhance attendee engagement and build value into the experience. When attendees are engaged, they stay in the event longer, are more motivated to interact with exhibitors and generate valuable sales leads.” Attendees receive message outreaches within their Community dashboard, get notified when new messages are waiting, and can access active message threads on any page inside the portal. Daily indexed emails collect and organize messages to provide a summary of each outreach and a link to go back to the Cloud Conventions-hosted event to read and respond. Show organizers and event managers can learn more about Community by visiting https://cloudconventions.com and explore all of the Cloud Conventions solutions and attendee engagement strategies in the resource center. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

December 02, 2020 03:30 PM Eastern Standard Time

LambdaTest raises US$6m, targeting a million users in 2021

Stockwood Strategy

Cloud-based browser testing platform LambdaTest today announced it has secured US$6 million in funding led by Sequoia Capital India’s Surge, a rapid scale-up program for startups in Southeast Asia and India. Blume Ventures, Entrée Capital and Leo Capital also participated in the round, along with Gokul Rajaram and Ramakant Sharma. With the platform, companies can test their website’s look, feel and performance on different browsers, operating systems and device combinations. Equally, in today’s development cycles where automation is crucial, it allows businesses to scale as their testing requirements grow. The fundraise will fast track LambdaTest’s mission of scaling its ecosystem and building the next-generation cloud infrastructure for the developer and tester community. The proliferation of devices and browsers has made it increasingly complex and fragmented for developers to test their websites and apps. Test automation is critical with today's agile development cycles, but building an in-house device lab can be prohibitively expensive for businesses. LambdaTest bridges this gap by allowing users to run both manual and automated tests on their websites and webapps across 2000+ different browsers and operating system environments. Since its launch, LambdaTest has been used to perform more than 12 million tests by its 350,000 users including individuals, SMEs and Fortune 500 companies such as Xerox, Cisco, Deloitte, Media.net, Coca Cola, Trepp, SurveyMonkey, Capgemini, HBR, Dashlane and Zoho. Founded in 2017 by Asad Khan and Jay Singh, LambdaTest is a testing infrastructure company that allows developers to seamlessly test their websites and apps on any browser or operating system environment. “Our ultimate goal is to bring the whole testing ecosystem to the cloud platform, where all testing processes are done in a seamlessly integrated infrastructure that is easy to scale up and helps for easy application, debugging, and ultimately helping to bring out the best quality products in the shortest amount of time,” said Asad Khan, co-founder & CEO, LambdaTest. The funding caps off a busy year for LambdaTest, which saw a huge increase in demand following the pandemic and the rapid migration to digital technologies - a trend that is here to stay. The company has seen 8-10% month-on-month growth in terms of sign-ups, customers, website visits, and revenue, and has more than 350,000 users from 132 countries using the platform. “This round of funding validates our efforts and strengthens our commitment to building a next-generation cloud infrastructure for the developer and tester community,” Khan added. Ends About LambdaTest LambdaTest is a testing infrastructure company that allows users to run both manual and automated tests on their websites and webapps across 2000+ different browsers, browser versions and operating system environments. The platform has been used to perform over 12 million tests in just three years, and is now being used by over 350,000 users across 132 different countries. About Surge Surge is Sequoia Capital India’s rapid scale-up program for startups in India and Southeast Asia. Surge combines $1 million to $2 million of seed capital with company-building workshops, a global curriculum and support from a community of exceptional mentors and founders. The program’s goal is to supercharge early-stage startups and give founders an unfair advantage, right out of the gate. For more information on Surge, visit www.surgeahead.com. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.lambdatest.com/

December 02, 2020 07:00 AM Eastern Standard Time

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Optimism Abounds as Nonprofit Organizations Navigate Economic Pressures

Donors Trust

As the holiday season continues and the recognition of “Giving Tuesday” is underway, many philanthropists and charities are apprehensive about the reality of making positive differences in the lives of others before year-end. The holidays are traditionally a time where nonprofit organizations raise significant funds for operations and programming while experiencing increased requests for help. The unpredictable economy and cancellation of many fundraising events or in-person meetings will certainly affect how these nonprofits end the year. However, what is clear is that donor-advised funds (DAFs) are filling the potential void. “DAFs are positioned right now to serve the public good, especially in these uncertain times,” explains Lawson Bader of DonorsTrust. “Charitable contributions from DAFs are already easing significant economic pains for a multitude of charities as 2020 concludes.” Giving Tuesday, the first Tuesday following Thanksgiving, along with Black Friday and Cyber Monday are a global celebration of generosity. All are encouraged to help others and consider giving of their time and resources. Giving is essential this year as the economic downturn and increased unemployment cause many organizations to scale back services or use “rainy day” reserve funds just to maintain operations. “Giving from DAFs is increasing as philanthropists look to give more, and more strategically – on Giving Tuesday and beyond - making up for the unanticipated needs and demands many nonprofits are currently experiencing,” Bader continued. “DAFs are like a charitable saving account providing donors with more time to think about which charities to contribute to over time, all while their money is growing in the fund, increasing the impact of giving from both a timing perspective and amount too.” In 2020 DAFs are proving to a key source of income for charities experiencing fundraising difficulties. The charitable vehicle is growing in popularity, with nearly one million Americans utilizing DAFs to centralize and simplify giving. Low new account minimums make them the great democratizers of philanthropy – available to all, not just the privileged few. To learn more about how DAFs and DonorsTrust are making a difference, please visit http://www.donorstrust.org Established in 1999 as a 501(c)(3) public charity, DonorsTrust is a community of donors devoted to creating a better future. Our donors support charities they believe protect our Nation’s constitutional liberties and strengthen civil society through private institutions rather than with government programs. Our boutique size lets us offer our donors personal attention and advice that helps them achieve their philanthropic goals. We ensure that our donors’ intentions are protected and offer them a simple, effective and tax-advantaged way to give. Since inception, DonorsTrust has granted out over $1.3 billion to over 4,000 charities that protect our constitutional liberties and strengthen civil society without government funding. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.donorstrust.org/

December 01, 2020 01:00 PM Eastern Standard Time

Let’s Dive lands US$1.7m to make remote working more human, tackling concerns of worker isolation

Stockwood Strategy

Let’s Dive a platform for remote employee engagement and building team culture has today announced it has raised US$1.7 million in funding led by Sequoia Capital India’s Surge. The funding round also saw participation from Village Global and several angel investors*. Let’s Dive will use the funding to further build experiences on the platform to help remote teams tackle isolation, distribute the product to thousands of companies around the world and build a cross-border product team. The on-going global pandemic has upended traditional ways of working, forcing businesses all around the world to set themselves up remotely. Let’s Dive’s founders, who have been building solutions for remote teams for over five years, know from experience that isolation and the lack of team bonding are the biggest obstacles to successfully sustaining a remote work culture. Let’s Dive is a platform that eliminates isolation by bringing teams together and recreating a social space where participants can connect through a range of exciting activities. This creates deeper bonds amongst remote teams who lack the advantage of personal connections. Teams can play games like poker, pictionary, icebreakers, trivias, chess, card games and organise YouTube watch parties. Let’s Dive has already attracted over 100 teams from 28 countries to its platform. Businesses currently using the platform include teams from Silicon Valley giants like Facebook, Airtable, and in India, some of the biggest tech companies like Swiggy and Hike. Currently, Let’s Dive is an invite-only experience. Companies can apply for access on www.letsdive.io. “Having founded and run one of the first 100% remote working businesses, I have personally seen the importance of togetherness and team camaraderie as core pillars of company culture. Remote working poses a significant challenge for businesses trying to maintain this. With Let’s Dive, we set out to solve this problem and drive real engagement and interaction amongst colleagues online,” said Nitesh Agrawal, Co-Founder, Let’s Dive. “Let’s Dive has already gained strong traction and attracted hundreds of teams to our platform - without any marketing. The product’s experience is so unique that teams feel connected within a few hours of usage. With the funding and partnership from Sequoia Capital India’s Surge, as well as investors such as Village Global, we look forward to rolling out Let’s Dive to businesses globally to help them create the best possible remote team culture.” added Nitesh. The company was founded in July 2020 by Nitesh Agrawal and Om Prakash. Both have had previous experience with building and scaling startups and have worked with startups like Housing.com, Ola, Mykarma, Fitzoo. Before Let’s Dive, Nitesh led Indiez as founder and CEO, where he built a community of 10,000+ engineers from 50+ countries and was one of the first 100% remote organisations. Ends *Along with the marquee investors, top tier angels such as Utsav Somani from iSeed, Akhil Paul, Anand Chandrasekharan (Former Snapdeal CPO and Facebook Director of Messenger), Zvi Band (Founder, Contactually), Job Van (Founder, Remote.com), Ravish Naresh (Founder, Khatabook), Sai (Founder, Mobile Premier League), Cecilia Stallsmith, Sunita Mohanty (Facebook), OnDeck community and Kamir Kothari (SVB) also participated in the round. About Let’s Dive Let’s Dive is on a mission to build togetherness for businesses with remote working teams. The SaaS platform provides a social space for remote teams, and aims to help companies build their culture through fostering better human connections. Let’s Dive users can hang out, play games, or watch videos, all while sharing their audio and video with their colleagues. For more information, visit: https://www.letsdive.io/ About Surge Surge is Sequoia Capital India’s rapid scale-up program for startups in India and Southeast Asia. Surge combines $1 million to $2 million of seed capital with company-building workshops, a global curriculum and support from a community of exceptional mentors and founders. The program’s goal is to supercharge early-stage startups and give founders an unfair advantage, right out of the gate. For more information on Surge, visit www.surgeahead.com. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.letsdive.io/

December 01, 2020 07:00 AM Eastern Standard Time

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Nintendo Holiday Gift Guide 2020:Gifts the Whole Family Can Share & Enjoy

D S Simon Media

The holidays will look different for many families this year, but whether people are celebrating in-person or virtually, Nintendo has options for every gamer in the family. Recently, David Young, Nintendo spokesperson teamed with YourUpdateTV on a nationwide satellite media tour to discuss the hottest new Nintendo products and some great options for the holiday season. A video accompanying this announcement is available at: https://youtu.be/e9kyI6m_Q0s With the Nintendo Switch family of systems, families have the choice of a system that best fits their needs and personal play styles, with a broad range of games you can play together. Nintendo Switch can be played at home or on the go, while Nintendo Switch Lite is a handheld system perfect for players who love playing in handheld mode. Nintendo is also offering a special Black Friday deal with the Nintendo Switch system, Mario Kart 8 Deluxe game and a three-month individual membership* to Nintendo Switch Online all in one package at a great value price of only $299.99 – that’s like getting the game and membership for no extra cost! Here are some of the hottest Nintendo games this holiday season. Super Mario 3D All-Stars: Play three of Mario’s greatest 3D platform adventures – Super Mario 64, Super Mario Sunshine and Super Mario Galaxy – all in one package! Game & Watch: Super Mario Bros.: This new collectable device (and perfect stocking stuffer) plays classic Super Mario Bros. games and is inspired by the original Game & Watch systems first released in 1980. Mario Kart Live: Home Circuit: Mario Kart Live: Home Circuit is a new experience that lets players control a real-life kart and put themselves behind the driver’s seat by looking through the screen of Nintendo Switch. Pikmin 3 Deluxe: Pikmin 3 Deluxe is an adorable action game that can be played with one or two players. Grow a squad of adorable, plantlike Pikmin to traverse a strange world and save your planet. Hyrule Warriors: Age of Calamity: Hyrule Warriors: Age of Calamity is an over-the-top action game that takes places 100 years before the events of The Legend of Zelda: Breath of the Wild. Animal Crossing: New Horizons:: There are so many ways to create, enjoy and share your perfect island getaway. Explore and customize your island at your own pace, meeting new residents, discovering new activities, and sharing your unique island life with friends and family. Ring Fit Adventure: To keep families active, Ring Fit Adventure isfor both gamers and non-gamers alike. In the game, explore an adventure world and conquer enemies using the included accessories and the power of real-life exercises. Fitness Boxing 2: Rhythm & Exercise: Jab, uppercut and dodge to catchy pop tunes in this rhythmic boxing game! Pass a Joy-Con controller to an exercise buddy and box to the beat together. Just Dance 2021: Just Dance 2021 is the ultimate dance game, with 40 hot new tracks from chart-topping hits like “Rain On Me” by Lady Gaga & Ariana Grande, “Blinding Lights” by The Weeknd and “Ice Cream” by BLACKPINK x Selena Gomez. Nintendo Switch Online: This paid service lets you take your gaming up a notch with online multiplayer and exclusive benefits. With a Nintendo Switch Online membership, gain access to a large collection of NES and Super NES games that are great to play anytime, anywhere. For more information, visit https://www.nintendo.com/holiday/. * Included Nintendo Switch Online membership will auto-renew after three months. Terms apply. nintendo.com/switch-online About: David Young: Assistant Manager, PR at Nintendo A Nintendo veteran of more than 30 years, David Young is Assistant Manager of Public Relations working with media, celebrates and influencers. Young began his Nintendo career as a consumer service representative and game counselor and helped Nintendo launch every game system beginning with the Super Nintendo Entertainment System to the current Nintendo Switch system. About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 5 billion video games and more than 779 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™ and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 01, 2020 06:11 AM Eastern Standard Time

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Getting a Safer Haircut During the Pandemic

D S Simon Media

Innovation has been key to survival for small businesses in 2020. The coronavirus has caused sweeping changes to business practices, while bringing phrases like “contactless” or “socially distanced” into everyday vernacular. But for hair stylists at salons there is no way to provide their service in a virtual world. From the onset of the pandemic, salons have faced multiple shutdowns due to changes in local health orders. It’s been a long difficult road for salon owners, stylists, and customers who rely on them for haircuts, color, and the salon experience. Now we need to get our salons back on their feet. The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level. This month, L’Oréal Professionnel Products Division, with brands including L’Oréal Professionnel, MATRIX, Biolage, Redken, Pureology, Kerastase, Mizani, Baxter of California, and Pulp Riot, is excited to launch a new campaign called “Back In Style”, aimed at bringing awareness to the struggles of salons impacted by the COVID-19 pandemic while empowering their owners and stylists. Timed to Small Business Saturday, the goal is to bring clients back into the salon and return to style. It has been a long difficult road for everyone in the salon industry, but they are coming back. Now it is time to get the nation’s salons back on their feet. The Back In Style Campaign aims to help stylists connect, grow and thrive in a more beautiful digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level. During a nationwide media tour in partnership with D S Simon Media and YourUpdate TV, MATRIX Global Business Ambassador, salon owner and TV personality Tabatha Coffey shared the latest salon recommended safety protocols to put clients’ minds at ease, and salon services and styles for minimizing time in the salon chair while maximizing the time between appointments. To learn more about the Back In Style campaign, visit https://www.hair.com/back-in-style.html - About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 30, 2020 03:44 PM Eastern Standard Time

Celebrating the Holidays Safely with Ereka Vetrini

D S Simon Media

The holidays aren’t canceled. We have to reimagine them for the pandemic era.There are still a few ways to keep family traditions at the holidays alive, even during the COVID-19 pandemic. Focus on the Traditions that we CAN Do It’s so easy to focus on what we can’t do right now. No matter how small the gathering, focus on keeping the traditions that bring you joy just as they have every year. Go all out with decorations. You can make grandmother’s pineapple bake for Thanksgiving or build gingerbread houses. And, you can even drive around town and look at everyone else’s holiday decorations. (Don’t forget the hot cocoa!) Stay positive by getting really excited about all the things you can still do and put your energy into them. Forget the Formal and Spend Time Together Safely Even though the size of your gathering may change, the tradition of eating a good meal and spending quality time together should not. As the 5X Thanksgiving host, Ereka suggests to keep safe and simple. In a recent Chinet® brand survey, 35% of respondents said they’ll be using disposable tableware for the holidays. Many said their focus is less on a formal setting and more on spending time together safely. In fact the CDC encourages using “single use items”. Fortunately, Chinet® Cut Crystal® collection allows us to get fancy without the fuss. Chinet® Cut Crystal® plates, cups and cutlery are so elegant and come in a completely coordinated collection perfect for holiday celebrations. They have the right combination of strength and style. Chinet® Cut Crystal® collection is the right call if you are looking to spend less time cleaning up and more time with loved ones. Hostess Tips for the Small Group Many are talking about ditching the turkey, but Ereka says go for it- either choose a smaller turkey or go big and enjoy leftovers for days! Another tip for those hosting… Target is here to save the day. You can now use their contactless services Drive Up, Order Pickup or same-day delivery with Shipt to get everything you need for your holiday meals and more, including fresh and frozen groceries nationwide – no membership required. Whether that be a whole frozen turkey, green beans, ready-made sides like garlic mashed potatoes, or apps like these Fig & Rosemary crackers with Brie cheese… Target’s ready to get you what you need, when you need it. This holiday, Target has enhanced their pickup and delivery services to make it even easier and safer to shop for holiday meals and more. They’ve added nearly 8,000 Drive Up spots to serve more guests quickly and 100,000 Shipt shoppers to make getting whatever you need to feed the family as easy as pie. Final Tips to Enjoy the Season Connect any way you can. Take your zoom parties up a notch with playlists, themes and virtual games. FaceTime family members and let them know you care. Enjoy the traditions you love. Bake plenty of goodies. Celebrate and find joy in the smaller moments and appreciate what you have. About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two who got her start on Donald Trump ‘s “The Apprentice” season 1. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7-year-old. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 25, 2020 10:00 AM Eastern Standard Time

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