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How New Airbnb Hosts Have Earned $1 Billion During the Pandemic

YourUpdateTV

The COVID-19 pandemic has sent travelers looking for safe, comfortable settings in which to connect with family and friends, creating economic opportunity for others to earn needed extra income by listing their homes on Airbnb. New hosts with only one listing who have welcomed their first guests since the start of the pandemic have already earned more than $1 billion. Recently, Christopher Nulty, Head of Global Public Affairs at Airbnb, discussed this trend and what it means for the future of travel. A video accompanying this announcement is available at: https://youtu.be/kjxmBO8MLKc Families and workers around the world have struggled financially because of the economic hardship caused by the pandemic, and in the US, one in four adults have had a hard time paying bills and one third have tapped their savings or retirement funds. For many, sharing their homes on Airbnb has provided a critical and urgent COVID social safety net to help stay economically afloat in these unprecedented times. In the US, the typical new Airbnb host with only one listing earned $3,900 since March 2020. This is income being used to pay important bills with half of all hosts worldwide using their Airbnb earnings to stay in their homes. During the pandemic, three in 10 US hosts (29 percent) have used their hosting income to pay their rent or mortgage—including half (49 percent) of hosts aged 25-34. One quarter of hosts (26 percent) have used the income to pay down debts, and 10 percent have used it to pay for healthcare. For more information, visit Airbnb.com About Christopher Nulty: Christopher Nulty is Airbnb's Head of Global Public Affairs. Prior to joining Airbnb in 2015, Christopher led public relations for Yahoo CEO Marissa Mayer. Christopher started his career in Washington, D.C., where he worked on Immigration and Healthcare Policy at the 2.2 million member Service Employees International Union (SEIU). A proud native of upstate New York, Christopher is a graduate of Colgate University where he currently serves as a director on the Alumni Council Board of Directors. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 01, 2021 11:00 AM Eastern Standard Time

Video

Infographic: Permanent Changes in Behavior and Expectations Beyond COVID-19 Vaccine Rollout

Metova Inc.

Contact Details Metova Anders Steele +1 323-909-2341 anders.steele@metova.com Company Website https://metova.com/infographic-expectations-beyond-covid-19/

February 26, 2021 09:19 AM Eastern Standard Time

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TIM HORTONS U.S. INTRODUCES MEMBER MONTH FOR LOYALTY GUESTS

Tim Hortons

Tim Hortons® U.S. is celebrating its loyalty members with the launch of its brand-new Member Month. Beginning March 3, 2021 and continuing throughout the entire month, registered Tims Rewards members in the U.S. can earn double points for every eligible transaction when they order on Tim Hortons app, online, or scan a registered Tims Rewards card. During Member Month, rather than earning 10 points, registered members will earn 20 points per eligible transaction during their visit(s). With double the points, members will earn rewards faster. With potential reward redemptions that could include a free coffee every four visits, a free donut every three visits, and more!* In fact, Tim Hortons hopes to giveaway an additional 10 million points, or an equivalent of an additional 125,000 free coffees during Member Month. “Our Tims Rewards loyalty platform has grown in the last year and is delivering value to guests by allowing them to earn points and providing member offers,” said Yosef Hojchman, Head of Marketing for Tim Hortons U.S. “We want to show our guests how much we appreciate them by supercharging the reward program to provide even more. Tim Hortons made the decision to pivot away from the annual Roll Up the Rim to Win game to an all-digital promotion for loyalty guests based on COVID-19 safety precautions and concerns. The reimagined Member Month will offer loyalty guests a month of increased rewards and more flexible reward redemption options. To participate in Member Month and earn double points, order in the app or scan your registered Tims Rewards card when you make a purchase. Not a member? Download the Tim Hortons® app today or visit www.timhortons.com/timsrewards and register your physical card. *Tims Rewards members can redeem points for a variety of eligible menu items. Learn more about redemption options and the Tims Rewards by Tim Hortons rewards program at [URL]. All offers and rewards are subject to Tims Rewards terms and conditions. Details at https://www.timhortons.com/terms-conditions-rewards About TIM HORTONS® Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing + Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

February 25, 2021 09:02 AM Eastern Standard Time

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The CoreBev Group’s Cylinder® Vodka Announces Search for Artist to Design Limited Edition Bottle

The Core Bev Group

Connecticut-based CoreBev Group’s Cylinder® Vodka brand is proud to announce its new Cylinder Bottle Art Competition Series. The brand will provide one lucky artist the chance to win $500, and an opportunity to have their artwork featured on a limited-edition Cylinder 2021 bottle. The winning artist will also be featured in Social Life magazine, the premier luxury publications for the Hamptons. “Over the years, the iconic Cylinder Vodka glass bottle has become a symbol of the brand and its premium craftsmanship,” explained Stelios Stavrianos, CEO of CoreBev Group and founder of Cylinder. “Lauded by mixologists and vodka connoisseurs alike for its smooth taste and clean aroma, Cylinder has served as a blank canvas, inspiring countless signature drinks from coast to coast.” The Cylinder Bottle Art Competition calls all artists to submit original artwork in the form of photography, drawing, illustration or painting that speaks to the brand’s identity: “ Bartender Inspired. Bartender Crafted.” Starting now, aspiring artists are encouraged to upload their original artwork on the Cylinder Bottle Art Competition submission page ( https://www.cylindervodka.com/art ) through April 15, 2021. The CoreBev Group appointed panel of jurors will review the top prospects and choose three finalists. Entries will be evaluated on the following criteria: creativity, originality, ability to capture the essence of the Cylinder brand and the persuasiveness of the essay. Between April 16th and the 30th, Cylinder will leverage its Instagram and Facebook communities to cast votes for their favorite design. The artwork with the highest combined score from public voting and from the selection panel will be awarded the Grand Prize”. The winner will be announced on May 7, 2021. Fans and artists participating in the Cylinder Bottle Art Competition must be over the age of 21 and be a U.S. citizen to participate. To learn further about the Cylinder Bottle Art Competition Series, please visit ( https://www.cylindervodka.com/art ), visit Cylinder’s Facebook page ( www.facebook.com/CylinderVodka ). Fans are also encouraged to follow Cylinder on Instagram (@CylinderVodka). About The CoreBev Group Based in Stamford, Connecticut, The CoreBev Group develops and scales craft spirits that connect the best artisans to consumers across the country. Home to Cylinder vodka, the award-winning vodka is one of the fastest growing craft brands in the United States. About Cylinder® About Cylinder® Cylinder ® started with a simple idea: to use its founders’ bartender know-how to make a great-tasting, bartender crafted vodka. Stelios Stavrianos sourced the best ingredients and applied the creativity of a master mixologist to create the most delicious vodka. Introduced in 2017, Cylinder is an inspiring player in the spirits industry. The brand has won various awards in 2020, including a Platinum award from SIP, the only international spirits competition with only consumer judges; a Gold Medal from the San Francisco World Spirits Competition and San Diego Spirits Competition. It was also awarded a Silver medal from the Denver International Spirits Competition. Contact Details Danika Communications Anne Ryan +1 203-661-3663 ryan@danikapr.com Company Website https://www.corebev.co/

February 25, 2021 07:10 AM Eastern Standard Time

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Keeping Your Heart Healthy with Kori Krill Oil: American Heart Month

YourUpdateTV

Heart disease is the leading health-related cause of death in the United States, taking the lives of 2,200 people each day. Nearly half of American adults have at least one of the top three risk factors for heart disease: high blood pressure, high cholesterol, and smoking. February is American Heart Month, a time to learn about simple steps you can take now to help your heart. For many years, experts have recommended that people eat fatty fish rich in essential Omega-3 nutrients at least twice a week. But did you that most Americans—up to 70%— are deficient in Omega-3s because they do not eat enough fish? That’s a concern because scientific studies have shown that Omega-3s can support our heart and overall health. A video accompanying this announcement is available at: https://youtu.be/j-djtjZjb9M So, if you want to get on track to a maintaining a healthy heart but don’t know where to start, what to eat or what supplements to use, what should you do? Kori Krill Oil partnered with Dr. Taz Bhatia, D S Simon Media, and YourUpdate TV on a nationwide media tour to discuss the steps you can take to help your heart, including the heart-healthy benefits of Omega-3s. Where you get your Omega-3s from matters. Research has found that there are two critical types of Omega-3s for our health, called EPA and DHA. These are what you find in real fish and in ocean-sourced supplements like Kori Pure Antarctic Krill Oil. According to the FDA, supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of Kori Krill Oil provides 250 grams of EPA and DHA Omega-3 fatty acids. [See nutrition information for total fat, saturated fat and cholesterol content.] In addition, Omega-3s support normal triglycerides, may increase good cholesterol (HDL), and support normal circulation and heart rhythm. The important thing to realize about Omega-3 fatty acids is that our bodies can’t make them on their own. We have to consume them. Krill oil has been clinically proven to raise Omega-3 levels and is a doctor recommended Omega-3 source. Kori Krill Oil has superior Omega-3 absorption vs fish oil because it delivers Omega-3s in their most natural form, just as you would find in real fish. Plus, it has no fishy aftertaste. In addition to Omega-3s, Kori Krill Oil is also naturally a good source of choline, another essential nutrient that supports brain and nervous system health, and has an antioxidant. You won’t find either of these in fish oil. It even comes in small and mini sizes for people who have trouble swallowing large pills. Kori Krill Oil has a commitment to purity and quality. It’s certified sustainably sourced from pristine Antarctic waters and does not add artificial ingredients. For more information about supporting your heart health visit korikrilloil.com You can get Kori Krill Oil at Walmart, CVS and other retailers. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 24, 2021 09:00 AM Eastern Standard Time

Video

Bourbon Expert Announces Wedding Season Virtual Bourbon and Whiskey Tastings

Bourbon Blog

Tom Fischer, a leading Bourbon, Whiskey and spirits expert, today announced virtual Bourbon and spirit tastings for weddings, a new end-to-end offering designed to provide wedding parties and guests with an informative, invigorating, unique event for socially distanced bachelor, bachelorette, reception parties and more. Bourbon Expert’s Bourbon and spirit tastings start with whiskey novices and enthusiasts alike receiving a variety of whiskey and bourbon shipped directly to their door. Once guests receive their shipment of whiskey, Fischer takes guests on a whiskey and spirit tasting and sensory experience that is both educational and entertaining. With powerful storytelling, Fischer demonstrates how to nose, taste, and review a whiskey and spirit. He provides personalized tasting notes, suggestions and a Q&A opportunity, allowing guests to tap into his knowledge of spirits. A Kentucky native, Fischer is friends with top distillers including Jim Beam ’s 7th generation Master Distiller Fred Noe, Jefferson’s Bourbon Founder Trey Zoeller, 4th Generation KY Peerless Distilling Co. Corky Taylor, and many more. Fischer is often first to report on and review new whiskey releases, and was the first independent whiskey expert to create a nationwide tour featuring a variety of brands and styles of bourbons and whiskeys. He hosts annual tastings throughout the United States at events from prestigious Kentucky Derby events to Food & Wine festivals. “Over the last decade, I’ve hosted near a thousand whiskey tastings for guests across the globe and I’m thrilled to bring my virtual tasting experiences to wedding celebrations,” said Tom Fischer, Bourbon expert. “Regardless of your background with spirits and whiskey – or whether you prefer Bourbon or Scotch – our carefully curated exploration in flavor will not only elevate your future adventures and tastings with your new spouse, but it will help you feel closer to your friends and family as you sip and learn together.” To learn more about the tastings, or to schedule your own visit: Bourbonblog.com/tastings About Bourbon Expert Tom Fischer is a top Bourbon expert and the founder of BourbonBlog.com. As a leading authority, presenter, and writer in the spirits industry, he created the first Bourbon website of its kind dedicated to following the rise of Bourbon and whiskey over the past 15 years. He and his team have chronicled one of the most detailed accounts of the rise of Bourbon and American whiskeys through a series on their Bourbon YouTube channel, Bourbon podcast channel and on BourbonBlog.com. Fischer is also Kentucky Colonel, a distinct honor given to those who have gone above and beyond for the Commonwealth of Kentucky. Contact Details Big Farm PR Anders Steele +1 323-909-2341 bourbon@bigfarmpr.com

February 23, 2021 08:04 AM Eastern Standard Time

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Elevate Your Health and Wellness Routine in 2021

YourUpdateTV

With healthy routines top of mind now more than ever, it’s important to discuss some simple ways to stay on track in the New Year. From immune health and stress support to supplements for sleep – there are many ways to help people live a healthier version of themselves and make the most of each and every day.* Health and Wellness Experts from The Bountiful Company, Meghan Sowa and Nicole Hayes, recently teamed with YourUpdateTV to discuss tips for maintaining a healthy lifestyle, in addition to providing vitamin, supplement and other product recommendations such as healthy snacking options to consider. A video accompanying this announcement is available at: https://youtu.be/ngcrVBhhy6o Immune Health: Immune health is at the forefront of many minds right now and the experts have a few key items to incorporate into your routine for 2021. First, Nature's Bounty® Immune 24 Hour+ with Ester-C®, the only Vitamin C with 24-hour immune support†, that provides advanced, long-lasting immune support to help keep you healthy.* Plus, these rapid release soft gels contain ingredients like Vitamin D, Zinc, Vitamin A for extra immune and antioxidant support, and herbal superstars Elderberry and Echinacea.* Taking a multivitamin is another great way to maintain overall health. Sundown® Adult Multivitamin Gummies are a fun and delicious way for adults to take vitamins. These gluten free, dairy free and Non-GMO gummies are all clean‡, all the time and have 10 essential vitamins to provide support for bone, immune and heart health. Parents and kids both love Sundown® Kids Complete◊ Multivitamin Gummies because they’re packed with 13 essential nutrients, are Non-GMO, Gluten, Dairy and Peanut Free and come in delicious, fun character shapes. For immune support and to keep your bones and joints healthy, turn to Osteo Bi-Flex® Triple Strength + Vitamin D.* The Triple Strength formula features Vitamin D to support strong, healthy bones and a healthy immune system, plus Joint Shield™ to soothe joints and help with occasional joint stiffness.* Easing Stress and Promoting Restful Sleep: More than half of Americans (55%) say they experience stress most of the day, so it’s no surprise stress and sleep are trends in the supplement industry1. Nature’s Bounty® Sleep3+Stress Support is an extension of the innovative Nature’s Bounty ® Sleep3, the first maximum strength tri-layer sleep aid launched in 2019.* For occasional sleeplessness, the innovative time-release melatonin technology helps you fall asleep fast and stay asleep longer, while Ashwagandha helps support a healthy response to occasional stress and anxiety.* To specifically address stress, Nature’s Bounty® Stress Comfort Mood Booster Gummies easily fit into your stress-management routine with delicious gummies to calm feelings of stress and promote a positive mood.* Beauty Tips: We all want to look and feel our best all year-round, and let’s face it – beauty starts from within. One way to pamper yourself is with Nature’s Bounty® Advanced Hair, Skin & Nails gummies. From Nature’s Bounty®, the #1 brand for hair, skin and nails product∆, this item supports beautiful hair, glowing skin and healthy nails, and focuses on beauty from the inside out.* But that’s not all! Beauty fans can give their routines an extra boost with Nature’s Bounty® Collagen Beauty Blends. This line of powders dissolve in cold or hot liquid and helps improve skin elasticity and hydration, while helping to decrease skin roughness.* New Year, New Fitness Resolutions: The New Year is a great time to up your fitness game and Sports & Active brand, Pure Protein ®, has you covered with multiple new innovations. Fitness fans will love the NEW Pure Protein® S'mores and Chocolate Peanut Butter 30g Shakes. Packed with 30 grams of protein and less than 1 gram of sugar, these are the perfect option for protein on-the-go. And for all of the snack lovers out there, who want to indulge without the guilt we have new sweet and savory snacking options. The NEW Pure Protein® Double Chocolate and Snickerdoodle Sandwich Cookies are delicious, soft and chewy cookie sandwiches are a perfect treat any time of the day. Also check out the poppable, savory NEW Pure Protein® Nacho Cheese Puffs and Brick Oven Pizza Puffs, which have 18g of protein, just 1g of sugar and are irresistibly tasty and crunchy. Stay in the know by following The Bountiful Company on Facebook, LinkedIn and Twitter. About Meghan Sowa: As a busy working mom, Meghan maintains a healthy lifestyle by getting her steps through trailing behind her active second grader and new puppy. And for those mid-afternoon calls, she always has a protein bar handy for that extra boost. Meghan stays close to the health and wellness space personally and professionally, and wants nothing more than to help folks (of all ages) do the same. About Nicole Hayes: As full-time working mom of 3 under 4, including a set of twins, Nicole knows it can be tough to keep up a wellness routine. That’s why she fits it into her entire day, whether it’s running errands, taking trips to the park with her little ones, or going on a lunchtime walk. Being an insider at The Bountiful Company, Nicole is sure to know the best tips and tricks to incorporate wellness into your everyday routine. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2021 10:00 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with SteelCloud

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with SteelCloud, a leading provider of capabilities to automate policy compliance, configuration control, and Cloud security. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. ConfigOS is SteelCloud’s patented software compliance suite that allows anyone to quickly establish a STIG ( Security Technical Implementation Guide ) and or CIS ( Center for Information Security ) - cyber security compliant environment. The patented software is a complete solution offering scanning, automated remediation, compliance reporting, and external interfaces to other tools. ConfigOS is the only COTS solution on the market that fully automates remediation out of the box, saving countless hours of information assurance labor while establishing enterprise compliance consistency. It addresses policy remediation automation for Windows and Linux operating systems and applications. Learn more at https://www.steelcloud.com/cmmc/ The executed Engagement Agreement establishes a collaborative engagement between SteelCloud and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organisations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and SteelCloud partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “SteelCloud is excited to forge this partnership with the CMMC-COE,” said Mr. Brian Hajost, SteelCloud President & CEO. “CMMC is a vital program to secure the DoD’s contractor supply chain in order to protect critical U.S information. By working with the CMMC-COE, we can deliver our compliance automation technology and reduce the cost and complexity of CMMC compliance for the broadest range of DIB customers.” The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on SteelCloud, please visit https://www.steelcloud.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

February 22, 2021 08:00 AM Eastern Standard Time

Brilla Media Launches Innovative Branded Latinx Entertainment, Media, and Experiential Platform for Marketers

RetroPop Media

First-of-its-kind Trifecta of Major Latinx Pop Culture Festivals for L.A., NYC, and Miami are set for Spring, Summer, and Hispanic Heritage Month Brilla’s Proprietary Distribution Platform Guarantees Premium Digital CPE Delivery for Branded Content via Paid, Owned, Earned and Partnerships Brilla unites pioneers of Hispanic social media, pop culture festivals, sports marketing, and press release wire service industries MIAMI, FL - February 18, 2021 – (LATINX NEWSWIRE) - Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media industry, sports marketing, pop culture festivals, media, and press release wire services are joining forces to launch Brilla Media ( www.BrillaMedia.com ). The Latino-owned company will leverage decades of expertise, strategic alliances, and insights to provide brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling. Fueled by its proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships for guaranteed delivery of CPE campaigns, Brilla Media features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (branded storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good). Pop Culture Festivals Coming to L.A., NYC, and Miami In 2021, Brilla’s growing slate of innovative content offerings will prominently feature a coast-to-coast trifecta of major Latinx pop culture live stream festivals in L.A., NYC, and Miami. Cinco de Mayo L.A. will anchor the West Coast on May 1 with a star-studded Spring-time festival. The summer will highlight the Empire State’s venerable 116th Street Festival on July 10th. Hispanic Heritage Month will be the theme of Miami’s epic Fall program, NuestroFest on October 2. If conditions permit, all three festivals will take place physically as well as virtually in 2022. Thanks to Brilla’s premium digital and broadcast TV platform, all three bilingual, multi-generational festivals will garner millions of verifiable, Guaranteed on-target views for brand partners. (To inquire about our services, email info@brillamedia.com ). “Our ability to guarantee premium views for branded storytelling content - including our Trifecta of festivals - is a chief cornerstone of Brilla’s offering and something that is only possible through the team and partners we’ve assembled,” said Brilla Media Managing Partner Joseph Paniagua. “Nothing I’ve done before compares to the sheer scale of partnerships, digital media inventory, reach, talent, celebrity and influencer access that Brilla already represents from Day One of its operations,” said Manny Ruiz, Co-Founder of Brilla Media. “I’m extremely honored to be part of a platform that is truly Latino-owned and will also have a huge focus on producing Social Good projects that continuously serve our Latinx community.” Brilla Stands for Social Good The company’s name is significant because Brilla ( breeyah ) literally means shine in Spanish, and the brand’s storytelling DNA is already associated with being a purpose-driven Force for Good. In 2020, in the midst of the COVID-19 crisis, the Brilla team produced three major live stream festivals that helped raise more than $1.6 million for 25 Latinx non-profit organizations in the United States and Puerto Rico. (The team’s Altísimo Live festival to support America’s farmworkers is a finalist for the 2021 PRWeek Multicultural Marketing Campaign of the Year). As part of its Force For Good heritage, Brilla is pledging to contribute cash and/or marketing resources on a year-round basis to select, non-political-oriented, nonprofit organizations that serve the Hispanic community. “The timing for Brilla meets the needs of a fast-changing industry that must evolve with new and creative ways to engage the Latino consumer,” said Brilla Media Co-Founder Ralph Paniagua. Brilla is a Guaranteed Media Placement Powerhouse To augment the client’s branded content reach, Brilla integrates news and influencer website placements through its partnerships with Latinx Newswire and Pop Culture Newswire. Effective this week, both wire services began offering brands guaranteed reach and automated reports for online placements that are the most comprehensive in their niche - and part of Brilla’s earned media assets. About Brilla Media Latino-owned and operated, Brilla Media provides brand marketers with innovative Latinx branded entertainment, media, and experiential storytelling. Fueled by a proprietary premium content distribution platform that integrates Paid, Owned, Earned, and Partnerships, Brilla Media ALWAYS guarantees results for branded CPE campaigns. The company features five service pillars: Brilla Media (distribution), Brilla Live (festivals and livestreams), Brilla Creative (original storytelling), Brilla Social (influencer and social media amplification), and Brilla Purpose (social good). Brilla’s team was created by Ralph Paniagua, Manny Ruiz, and Joseph Paniagua, the pioneer founders of the Hispanic social media, sports marketing, pop culture festivals, and press release wire service industries. Contact Details Brilla Media Jay Cruz +1 561-319-8592 info@brillamedia.com Company Website https://brillamedia.com/

February 18, 2021 04:00 PM Eastern Standard Time

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