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CMMC Center of Excellence Announces Engagement Agreement with TechnoGen & TechnoGen Cybersecurity

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with TechnoGen, Inc., an ISO 9001:2015, ISO 20000-1:2011, ISO 27001:2013 and CMMI Level 3 Global IT Services and Consulting Company headquartered in Chantilly, Virginia and Offshore Development Center in Hyderabad, India. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. In addition, the partnership with TechnoGen and TechnoGen Cybersecurity establishes a presence for the CMMC COE in India with a future plan for a Center of Excellence- India in collaboration with the CMMC COE APAC. With over 16 years of experience providing end to end IT Services and Solutions to the Public and Private sectors, TGI provides highly skilled and certified professionals committed to helping clients solve complex problems and achieve their goals, on time and under budget. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. Mr. Lax Chepuri, CEO of TechnoGen, Inc. expressed confidence and delight in the newly formed relationship with the CMMC COE saying, “Both TechnoGen, Inc. and TechnoGen Cybersecurity and will bring enthusiastic support for the goals and standards of the CMMC COE in both the U.S. and India Defense sectors.” The executed Engagement Agreement establishes a collaborative engagement between TechnoGen and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and TechnoGen partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org, email info@cmmc-coe.org or call 703-863-3766 For more information on TechnoGen, please visit https://www.technogeninc.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

March 22, 2021 08:00 AM Eastern Daylight Time

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Tips on Making (and Sharing) Instagram-Worthy Smoothie Bowls

YourUpdateTV

If you scroll through Instagram, you’ll find over 2.6 million posts with the hashtag #smoothiebowl. There are entire accounts dedicated to this fresh food trend, because not only do they taste great – they look like a piece of art. From Instagram feeds to home kitchens, colorful smoothie bowls are becoming a breakfast staple in the U.S. Recently, Ninja’s first-ever Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, participated in a nationwide satellite media tour to discuss this new breakfast trend and to provide some great tips and recipes. A video accompanying this announcement is available at: https://youtu.be/pUFS1i2uVG8 In comparison to a typical smoothie, smoothie bowls have a thick, spoonable texture. The base goes into a bowl and then the fun happens – you can artfully decorate your bowl with a variety of toppings. With the Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor*, which is designed specifically with smoothie bowls in mind, even novice home chefs can create spoonable smoothie bowls right in their very own kitchens. The Ninja® Foodi® Smoothie Bowl Maker and Nutrient Extractor* with smartTORQUE™ technology is designed to power through heavy loads at high speed without stalling or the need to stir or shake, making the creation of a smoothie bowl quick and easy from the comfort of your own home. The 14-oz. Smoothie Bowl Maker with built-in tamper blends and powers through frozen foods with less liquid for perfectly thick smoothie bowls. This blender has 4 preset Auto-iQ® programs which allow for one-touch smoothies, extractions, bowls, and spreads. For more information, visit NinjaKitchen.com and follow @NinjaKitchen on Instagram. About Gillean Barkyoumb: In addition to her title as Ninja’s Smoothie Bowl Sommelier, Gillean Barkyoumb, MS, RDN, is a registered dietitian, speaker and writer from Phoenix, Arizona who is committed to making nutrition doable for everyone. Gillean’s food philosophy focuses on simplicity and convenience to build balanced meals, including thick, spoonable smoothie bowls. Gillean has contributed to publications such as Shape, Women’s Health, Well + Good, MyFitnessPal, and Daily Burn and frequently shares nutrition tips on various networks including ABC, NBC, and FOX. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 18, 2021 12:15 PM Eastern Daylight Time

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TeamSnap Announces New Technology Partnership with NFL FLAG

TeamSnap

TeamSnap, the industry-leading sports management platform provider for youth sports, today announced a new technology partnership with NFL FLAG, the official flag football league of the National Football League (NFL) and the largest youth flag football organization in the United States. With a multi-year agreement, TeamSnap Tournaments will serve as the official tournament app of NFL FLAG. NFL FLAG organizes and operates 12 marquee tournaments in partnership with NFL clubs and eight expanded tournaments, NFL FLAG Opens, each year. This includes the NFL FLAG Bowl and NFL FLAG Championships at Pro Bowl which attract hundreds of teams from across the country. NFL FLAG is operated by Reigning Champs Experiences (RCX). TeamSnap is a long-time partner of Next College Student Athlete (NCSA), sister company to RCX. Both businesses are owned by Reigning Champs. “As the NFL FLAG Tournament Series continues to expand, we need the best technology partners to support our growing event infrastructure,” said Garland Cooper, Vice President of Event Operations for Reigning Champs Experiences (RCX). “TeamSnap’s customizable platform allows us the flexibility to create exactly what we need to help NFL FLAG provide a world class flag football experience.” “NFL FLAG is a fun and accessible way to get kids across the country involved in football. TeamSnap is thrilled to provide a comprehensive management solution to support NFL FLAG’s tournaments and scheduling needs,” said Dave DuPont, TeamSnap co-founder and CEO. “Reigning Champs has been a leader in the youth sports industry. We look forward to expanding our relationship by working with RCX and supporting the iconic NFL FLAG brand.” NFL FLAG is a NFL-licensed property of more than 1,600 leagues and 500,000 youth athletes across 50 states. TeamSnap supports more than 24 million users, 3 million unique teams and 19,000 clubs across 100 different sports. ABOUT TEAMSNAP Since its formation in 2009, TeamSnap has been single-mindedly focused on taking the work out of play. 24 million coaches, administrators, players and parents rely on TeamSnap’s powerful and easy-to-use tools for communication, scheduling, payment collection and registration, organizing every sport and group activity in the world. For more information, visit https://www.teamsnap.com/. About NFL FLAG NFL FLAG is an NFL-licensed property of more than 1,600 locally operated leagues and over 500,000 youth athletes across all 50 states. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5-17. Players benefit by being physically active through non-contact, continuous action while learning the fundamentals of football as well as lessons in teamwork and sportsmanship. Reigning Champs Experiences (RCX) is the official operator of NFL FLAG. About Reigning Champs Experiences Reigning Champs Experiences (RCX) is the premier youth-sports experiences business, running and operating leagues, camps, combines, tournaments and events. Part of Reigning Champs LLC, RCX works with professional leagues, national governing bodies, sports-centric businesses and brands to reimagine youth sports experiences. RCX produces events with world-class partners including the NFL, Jr. NBA, NAIA, Rivals.com and the 2022 World Games. RCX is committed to improving the accessibility and inclusivity of sports by enhancing the youth sports experience and creating opportunities for all athletes to play. We believe sports have the power to transform lives and that every athlete should have the opportunity to experience the value of sports. For more information, visit www.rcxexperiences.com. Contact Details TeamSnap Greg McIsaac +1 416-458-3591 greg.mcisaac@teamsnap.com Reigning Champs Experiences (RCX) Lauren Pulte 248-885-2607 lpulte@reigningchamps.com Company Website https://www.teamsnap.com/

March 16, 2021 12:00 PM Eastern Daylight Time

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Alternative Ways Investors Can Reach Higher Interest Potential by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

March 16, 2021 10:05 AM Eastern Daylight Time

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Tabletop Tunes Introduces New App That Gives Gamers An Interactive Musical Soundtrack

Tabletop Tunes

Tabletop Tunes, the mobile application that is transforming the traditional tabletop gaming experience by providing players with beautifully-composed audio tracks to accompany their gaming experience, today announced its launch. Available for iOS and being developed for Android, the first-of-its kind adaptive music app is designed to enhance the board game renaissance the world has witnessed throughout the ongoing COVID-19 pandemic. The app was created by the well-known film and game composer Anthony Sabatino to help immerse gamers deeper into the world of whatever tabletop game they are playing. Tabletop Tunes features four categories and three subcategories to take gamers through magical forests, quaint villages, glorious kingdoms, the darkest of dungeons – and ultimately a dragon-slaying battlefield. Users looking for an even more lifelike experience can easily adjust the app’s intensity to match their mood and the vehemence of their particular game. For example, increasing the battle music intensity with the slider may bring in more horns or strings, while decreasing it will minimize the overall musical arrangement. The end result is a captivating new level of enchantment for gamers of all ages and experience levels. The app was built by musician and programmer Jacob Johnson and designed by artist and software developer Christie Xu. “With so many people still spending most of their time at home, I wanted to give both new and longtime tabletop gamers a much-deserved, long overdue soundtrack of their own,” said Tabletop Tunes founder Anthony Sabatino, a Los Angeles-based film composer, conductor and music producer. He has worked on nearly 100 gaming, film and television projects. “Much like accompanying music enhances the power of a great TV show or movie, Tabletop Tunes can turn any Saturday night board game into an exciting and more meaningful adventure.” Gamers who use the app can control which tune they prefer to personalize in each gaming experience. To use the app, gamers first choose a category: Explore, Town, Battle, or Miscellaneous. Next, it’s time to pick a subcategory, including Explore, Fantasy Forest, Cavernous Cave, or Dark Dungeon. From there, users can select a track, and ultimately pick from three Battle levels: Mild, Tense or Epic. An Intensity Slider allows gamers to adjust how bombastic they want their personalized game soundtrack to be, as the game continues and culminates with music that rings either victory or defeat. The Boss Battle track cannot be adjusted, however, as it is the most intense level and designed for fantasy dragon-slayers. Tabletop Tunes is free to download here: https://apps.apple.com/app/id1554758193. Premium music packs are available for $3.99 per pack, or $9.99 for all three products. About Tabletop Tunes Tabletop Tunes is the first-of-its kind interactive mobile app specifically created to enhance the tabletop gaming experience. Created by the well-known film and game composer, conductor and music producer Anthony Sabatino, Tabletop Tunes allows gamers to choose the right soundtrack to amplify the mood and feel of whatever tabletop game or board game they are playing. With different levels of intensity to choose from, Tabletop Tunes can turn any Saturday night board game into an exciting and unforgettable adventure. The app is available on iOS and Android. Learn more at https://www.tabletoptunes.com Contact Details Trust Relations Noe Sacoco +1 408-340-8130 tabletoptunes@trustrelations.agency

March 15, 2021 04:25 PM Pacific Daylight Time

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CMMC Center of Excellence Announces Engagement Agreement with DRAGOS

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years is excited to announce a partnership with Dragos, Inc., the global leader in cybersecurity for industrial controls systems (ICS)/operational technology (OT) environments. This unique partnership will extend efforts to identify and include proven capabilities within the CMMC COE Marketplace to improve cybersecurity protection and resilience for the global defense industrial base network of contractors, vendors, and suppliers. Far too often, the cybersecurity protection and resilience discussion fails to include any true focus on industrial control systems or operational technology. Dragos has a deep bench of expert ICS/OT cybersecurity practitioners committed to helping its customers detect, prevent, investigate and respond to attacks from threat actors. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “Dragos believes the adoption of the CMMC model for ICS / OT cybersecurity is a critical step in our mission to safeguard civilization,” said Steve Applegate, Chief Information Security Officer, Dragos, Inc. “We are excited to join the CMMC COE Global Cyber Policy & Governance Working Group and lend our expertise to this vital initiative.” The executed Engagement Agreement establishes a collaborative engagement between Dragos and the CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC-based cybersecurity practices, risk management, and compliance for the DIB contractor, vendor, and supplier community of providers creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Work across industry, government, and academia to build on CMMC requirements to include and focus on attention to security and resilience of industrial control systems and operational technology. The CMMC-COE and Dragos partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 About Dragos, Inc Dragos has a global mission: to safeguard civilization from those trying to disrupt the industrial infrastructure we depend on every day. The practitioners who founded Dragos were drawn to this mission through decades of government and private sector experience. Dragos codifies the knowledge of our cybersecurity experts into an integrated software platform that provides customers critical visibility into ICS and OT networks so that threats are identified and can be addressed before they become significant events. Our solutions protect organizations across a range of industries, including electric and water utilities, energy, and manufacturing, and are optimized for emerging applications like the Industrial Internet of Things (IIOT). Dragos is privately held and headquartered in the Washington, DC area with regional presence around the world, including Canada, Australia, New Zealand, Europe, and the Middle East. For more information on Dragos, please visit https://www.dragos.com/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

March 15, 2021 08:00 AM Eastern Daylight Time

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Cyvatar Brings Home the Gold in the 2021 Cybersecurity Excellence Awards

Cyvatar

Cyvatar today has been recognized as the gold award winner of the Cybersecurity Excellence Awards for best cybersecurity-as-a-service (CSaaS). Such prestigious recognition is a testament to the company’s unparalleled innovation as the de facto operating system for all of its members’ security programs. Cyvatar’s all-in-one platform delivers the industry’s first-of-its-kind cybersecurity-as-a-service (CSaaS) offering. Cyvatar offers the perfect blend of technology, people, and processes so that organizations actually achieve better protection and resilience from their investments, rather than throwing more and more tools at their security problems, hoping one of them will work. “We are proud to be recognized for our revolutionary work in bringing the membership economy to cybersecurity,” said Cyvatar Founder and Chief Executive Corey White. “Today’s organizations have an average of 108 cybersecurity solutions and when breaches happen they buy even more. But buying the best lock available doesn’t make a home truly safe, and the same is true for security. Technology alone can’t deliver the results organizations need, but the right mix of technology, human capital, and proven processes can, and that’s what our CSaaS offering brings to the table.” Cyvatar’s exclusive ICARM approach adds expert advisers and successful processes to best-of-breed security tools for superior compliance and cyber-attack protection. This proprietary five-step method guarantees proper installation, configuration, assessment, remediation, and maintenance for every Cyvatar technology solution so that organizations actually achieve better protection and resilience from their investments. And because Cyvatar’s method is continuous, it protects against attack vectors that haven’t even surfaced yet. "Congratulations to Cyvatar for being recognized as the gold award winner in the highly competitive 2021 Cybersecurity Excellence Awards," said Holger Schulze, CEO of Cybersecurity Insiders and founder of the 400,000-member Information Security Community on LinkedIn that jointly produce the awards program. "With over 500 entries in more than 90 award categories, the 2021 awards reflect the very best in today's cybersecurity industry." Cyvatar was selected from organizations around the world that vied for top honors. Its disruptive, game-changing platform delivers fast, affordable, fully managed security programs for any size business; processes designed to provide outcomes, continuous remediation, and ongoing solution maintenance; and the ability for all of its members to execute their security strategies at speed and scale. Let us revolutionize your cybersecurity. Become a free member today and get a monthly vulnerability scan for your business at cyvatar.ai! About Cyvatar Cyvatar is committed to cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

March 11, 2021 11:45 AM Eastern Standard Time

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The Tastes of St. Patrick’s Day: Live from the Chef’s Kitchen in Ireland

YourUpdateTV

This St. Patrick's Day leave green-hued food in the past and lean into the Irish culture with dishes that go beyond corned beef and cabbage. Even if you're only Irish once a year, you'll want to observe year-round with these delicious and traditional ways to celebrate St. Patrick's Day. A video accompanying the announcement is available here: https://youtu.be/jSL1RumbJM4 Live from Ireland, on March 9, Chef Catherine Fulvio, conducted a nationwide media tour in partnership with YourUpdate TV to provide recipes and background on the most authentic way to celebrate St. Patrick’s Day along with insights on which products to use including telling the story of Ireland’s own, Truly Grass Fed. Truly Grass Fed is a line of delicious premium cheese, butter, and ghee clarified butter imported from Ireland coming from cows that are indeed truly grass fed. In fact, 95% of their diet is grass. These are happy, healthy, cows roaming nearly 200 acres of lush green Irish pastures per farm for 250 days a year. All of their dairy products come from Irish family-run farms run along the eastern seaboard and into the rich green pasturelands of Ireland’s midlands. All Truly Grass Fed products are Animal Welfare Approved (by A Greener World) an independent non-profit certification program for farm animal welfare, outdoor access and sustainability. You can see the Animal Welfare Approved logo on each & every pack. The range is also non GMO Project Verified. Grass fed is not just good for the animals, it’s also good for the products making for delicious cheese and butter for you & your family, all while being kinder to animals and the planet. Truly Grass Fed is dedicated to continued innovation and is excited to introduce Ghee Clarified Butter – ideal for cooking and baking due to its delicious taste, and for sautéing due to its high smoke point. This delicious new offering is produced from fresh sweet cream sourced from grass herds and is naturally lactose-free. Learn more about how Truly Grass Fed ‘PairsWithYou’ at trulygrassfed.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 11, 2021 10:00 AM Eastern Standard Time

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Organic Hard Seltzer is Showing No Signs of Fizzling

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/hMJpXuD1gkQ It seems like you can't go to a grocery store, liquor store or socially distanced backyard barbecue without seeing a can of hard seltzer. The popularity of hard seltzer is exploding. It is the fastest-growing category in the alcoholic beverages industry with expected sales of $2.7 billion this year. Just 8 weeks after its debut in January, Michelob ULTRA Organic Seltzer – the first nationally distributed organic hard seltzer – is introducing a second variety pack, known as the Classic Collection, which will include three new flavors: Mixed Berry, Citrus and Mango Apricot. This follows the launch of the Michelob ULTRA Organic Seltzer Signature Collection, which touts refreshing flavors like Spicy Pineapple, Cucumber Lime and Peach Pear. Michelob ULTRA Organic Seltzer’s Classic Collection is a superior USDA certified organic seltzer made with real, organic juice making it light, refreshing and ‘as real as it tastes.’ With only 90 calories, 2 carbs, 0 added sugar and infused with organic juice, the Classic Collection is the perfect option for people who prioritize natural flavors and enjoy an active lifestyle. Ricardo Marques, VP of Marketing, Michelob ULTRA partnered with D S Simon Media and YourUpdate TV on a nationwide media tour to discuss the popularity of hard seltzer and the launch of the Classic Collection variety pack. Michelob ULTRA Organic Seltzer’s Classic Collection will be available nationally starting March 2021 wherever Michelob ULTRA is sold in 12 pack 12oz cans. Mixed Berry will be available in 16oz and 25oz cans. As the fastest growing beer brand in the country and with an established organic beer already in the brand family, Michelob ULTRA is positioned to thrive in the rapidly expanding hard seltzer category by providing a unique new option for the mature hard seltzer lover who enjoys a balanced lifestyle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 10, 2021 04:00 PM Eastern Standard Time

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