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Retention Cloud Leader CleverTap Unveils TesseractDB™

CleverTap

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB ™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB ™ brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. TesseractDB ™ makes massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time. Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience. “Today, we are excited to unveil TesseractDB ™, the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB ™.” TesseractDB ™ is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB ™, digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey. TesseractDB ™ enables CleverTap to offer unmatched technology, features, and capabilities - Unlimited data look back periods without any limitations High speed, scale, and unmatched throughput Rich, granular first-party user data storage Built-in real-time machine learning and AI Hyper-personalized engagement and recommendations “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB ™, CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement, ” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB ™ is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Zé Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 07, 2022 03:38 PM Eastern Daylight Time

Brooklyn Magazine Festival Adds Tkay Maidza and Guerrilla Toss to its Music Fest Lineup

Brooklyn Magazine

The Brooklyn Magazine Festival (BKMF), the inaugural culture and arts festival taking place Wednesday, June 15, through Saturday, June 18, across some of Brooklyn’s best venues, is excited to welcome Zimbabwean-Australian musician Tkay Maidza and local art rockers and DFA label members Guerrilla Toss to its already star-studded lineup. They will be joining other previously announced acts, including Car Seat Headrest, hip hop legend DJ Premier, and the varied sounds of acts such as Empress Of, Gabriel Garzón-Montano, and Sudan Archives in Prospect Park June 17 and 18. Tickets start at $55 for a general single-day admission and go up to $180 for a two-day VIP admission. Locate venue and ticket information here. There are three ways that people can experience all that the BKMF has to offer. In addition to the live music festival in Prospect Park, BKMF is also excited to welcome acts to its four nights of club shows across Brooklyn starting Wednesday, June 15. To round out its club show lineup, BKMF is thrilled to share that Starchild & The New Romantics will be joining previously announced acts, including Jessy Lanza at Brooklyn Made, as well as an official after party curated by Boston Chery featuring Lion Babe’s Astro Raw, and local powerhouse producer iMarkkeyz. Further rounding out the club lineup, Crown Heights neighbors Wild Birds and Friends & Lovers bring together eclectic lineups in the borough, including a special live band edition of Friends & Lovers Fried Dynamite party, featuring grammy award winner J. Hoard, Zuzuka Poderosa and Sugar Sugar, with a free DJ party to follow. Wild Birds brings us the sounds of Miles Tucker and The Many Blessings Ft. Jonathan Scales, Lucky Chops Brass Band, and Monokike on separate nights throughout the festival. Advanced tickets to all of the club shows can be purchased at the BKMF site. Day-of tickets can also be purchased online or at the door at each respective club venue. Before any musical acts take the stage on Friday, June 17 BKMF will be hosting “ Brooklyn Magazine: Off the page and on the stage,” two evenings of intimate conversations at Dumbo Loft with the cultural, creative and political leaders of the borough. Talks are set to kick-off on Wednesday, June 15 and continue on Thursday, June 16 from 5 p.m. to 8 p.m.. Tickets are free but guests must RSVP to attend. Reserve free tickets here. Across these two days, ticket-holders will be invited to enjoy a series of short panel discussions that will explore emerging local trends with global impact in lifestyle, business, and the arts. Featured guests include comedians Wyatt Cenac and Donwill, the cast of Showtime’s hit show “ Flatbush Misdemeanors,” City Councilors Justin Brannan and Chi Ossé, Brooklyn Bridge Ventures founder Charlie O’Donnell, Humble Bloom CEO Solonje Burnett, leaders in the Brooklyn arts and culture scene from BAM, BRIC, Brooklyn Museum, House of Yes, Kings Theater and more. Guests are invited to stick around after the talks for libations, a live mural painting by artists Sean Qualls and Jonathan Blum, as well as a virtual reality experience courtesy of the Museum of Future Experiences. “Every day at Brooklyn Magazine, we work hard to bring to life the culture, community, and ideas intrinsic to the people of Brooklyn,” says President and editor-in-chief, Brian Braiker. “With the Brooklyn Magazine Festival, we’re excited to build a dynamic experience that people can enjoy in their own ways. From the larger concerts in Prospect Park to the more intimate fireside chats and club performances across the borough, we’re engaging in a deep and meaningful (and fun!) dialog with the communities that make up the borough—with people, artists and ideas that will be both familiar and new to our audiences.” For the full lineup for the music festival, club shows, and fireside chats, along with the relevant ticket information for each event happening Wednesday, June 15 through Saturday, June 18, please visit: https://www.bkmag.com/bkmf/. Day-of tickets can also be purchased for both the club shows and the festival online or in-person at the door of each respective venue. Brooklyn Magazine Brooklyn Magazine explores New York’s most populous borough through the lens of culture, community, commerce, arts and leisure. Visit bkmag.com to read the latest news and follow Brooklyn Magazine on Twitter, Facebook, and Instagram for up-to-the minute updates and more. Contact Details Brooklyn Magazine Trisha Larocchia +1 516-225-5932 tlarocchia@n6a.com Company Website https://www.bkmag.com/bkmf/

June 07, 2022 11:06 AM Eastern Daylight Time

Telos Blockchain Sponsors Unbound Now Gala

Telos Foundation

The Telos Foundation is proud to announce that it will be the official sponsor for the 2022 Unbound Now Gala happening on June 7th in Waco, Texas. Telos is firmly in favor of all that Unbound Now stands for and has accomplished as a non-profit organization and is pleased to support them as they continue to provide aid for humanity’s most vulnerable. Tuesday’s gala celebrates 10 years of Unbound Now’s work to end human trafficking in local communities and around the world. Telos believes that global ESG concerns such as human trafficking, an illicit practice that has more than tripled in the last decade, must be eradicated at all costs. Unbound Now is leading the effort to help save the victims from this heartless act. Founded in the United States in 2012, Unbound Now has grown substantially, launching in several locations worldwide, including Cambodia, Mongolia, Indonesia, South Africa, and various countries in Europe. While their operations vary from one city to the next, Unbound offers three main lines of effort: Prevention and Awareness: Unbound Now works to educate and empower youth, spread awareness through citywide outreaches and provide human-trafficking presentations to groups and organizations. Professional Training: Unbound Now provides training to equip all professionals to use their skills to identify and serve victims of human trafficking. Survivor Advocacy: Unbound Now advocates for victims and survivors by meeting immediate needs, supporting survivors and their families, and connecting each survivor with resources for his or her unique restoration journey. The values and principles of the Telos team are closely aligned with those of Unbound Now and looks forward to making its contribution to put an end to human trafficking - once and for all. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The chain along with all of its departments operates at Net Zero status and offers the use of its fair smart contract powered governance system to any interested organization in modular fashion. The chain is capable of finalizing over a billion low-fixed-cost (w/ a feeless option) transactions per day. Since the launch of mainnet, Telos has operated with a flawless network uptime record. The validators of the network are globally decentralized, vetted (KYC) and are all equitable in size. Telos is one of the only Layer 1 Blockchain to be both credibly neutral in both its finances and its architecture. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

June 07, 2022 10:21 AM Eastern Daylight Time

Video

Nearly All Americans Now View Video Game Play as Beneficial Following COVID-19 Lockdowns

The Entertainment Software Association

The Entertainment Software Association (ESA) today released the findings of its 2022 Essential Facts About the Video Game Industry report. The report shows that players are of all ages and backgrounds and illustrates how the industry continues to impact people, culture and the economy – with 97% of all Americans now seeing the benefits of video games. “Last year, we saw the pandemic accelerate the growth of gameplay across the country, as people of all ages turned to video games – whether to relax, maintain community, exercise or learn something new,” President and CEO of the ESA Stanley Pierre-Louis said. “This year’s report demonstrates the impact video games continue to have – supporting wellness and mental health, strengthening relationships, providing community, facilitating skills development and introducing people to new places, cultures and ideas.” Following a record-breaking number of people playing video games in 2021, the new Essential Facts report shows that as the country emerges from the pandemic, people remain highly engaged with and inspired by video games. According to the 2022 report, more than 65% of Americans play video games – which translates to more than 215.5 million players from all walks of life – and gameplay time continues to rise among players, with average weekly time at 13 hours, up 7% from 2021. There was also an uptick in the proportion of players who view games as beneficial to skills development, mental health and community building: 89% of players say video games provide stress relief, while 88% say video games help improve cognitive skills. 88% percent of players agree that video games bring different types of people together, while 83% say games introduce people to new friends and relationships, a 5 percentage point increase from 2021. 61% of players say 89% of all Americans view video games as useful for building skills, with problem-solving as the leading skill (82%). Other skills saw increases, including conflict resolution at 63% (up 8 percentage points from 2021) and leadership skills at 61% (up 7 percentage points from 2021). Other notable results include: 69% of households have at least one video game player. Nearly one third of adult video game players are parents. Smartphones are the most common device for playing games – 70% of players use their phones for play, while 18% solely use their phones. Casual genres, such as matching, brain puzzles, party, music and dance, and exercise games, continue to be the most played. The ESA’s 2022 consumer survey was conducted using online methodology. A 15-minute questionnaire was completed by a representative sample of 4,011 US consumers ages 18 and older in February 2022 (margin of error +/- 2%). Video game players who play at least one hour a week are a subset of this total, representing 2,548 of respondents. The survey defines video games as games that may be played on a console, personal computer, mobile device, VR device, etc. These games could include computer and console video games, social games, mobile augmented reality games, virtual reality games and “edutainment” games. You can access the complete 2022 Essential Facts Report at https://www.theesa.com/resource/2022-essential-facts-about-the-video-game-industry/. About the ESA The Entertainment Software Association (ESA) serves as the voice and advocate for the U.S. video game industry. Its members are the innovators, creators, publishers and business leaders that are reimagining entertainment and transforming how we interact, learn, connect and play. The ESA works to expand and protect the dynamic marketplace for video games through innovative and engaging initiatives that showcase the positive impact of video games on people, culture and the economy. For more information, visit the ESA’s website or follow the ESA on Twitter @theESA. Contact Details Karen Elliott +1 202-223-2400 kelliott@theESA.com Company Website https://www.theesa.com/

June 07, 2022 09:00 AM Eastern Daylight Time

MYBUNDLE.TV ANNOUNCES SLING TV BILLING INTEGRATION WITHIN THE MYBUNDLE.TV STREAMING MARKETPLACE

MyBundle.TV

First Billing Integration Launch for MyBundle.TV Drives New SLING TV Subscriptions Across the MyBundle.TV Broadband Partner Network Demonstrates MyBundle.TV’s Unique Marketplace Position at Intersection of Consumers, Streaming Video Services and Broadband Providers MyBundle.TV, the premier online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, today announces integrated billing with SLING TV, a leading live TV streaming service. The billing integration simplifies the ability to access SLING so users can sign up, manage billing and receive customer support from within the streaming service app. Customers can find SLING utilizing the "Find My Bundle" recommendation tool or in the MyBundle.TV Streaming App Marketplace. Integrated billing services is the latest innovation from the growing MyBundle.TV platform, which in addition to its own consumer-facing site, provides co-branded streaming video tools for broadband and multichannel video providers. Sitting at the cross-section of consumers looking to explore and optimize their streaming service subscriptions and broadband providers looking to deliver choice to current and prospective customers, MyBundle.TV reduces friction and increases satisfaction for the ever-growing and dynamic streaming video ecosystem. MyBundle.TV currently has more than 90 broadband partners serving more than 9 million customers, including industry leaders CenturyLink, WOW!, MetroNet, Glo Fiber and CSpire. SLING offers more than 700 channels in 27 languages, including popular sports, news and entertainment networks, such as CNN, Disney, ESPN, FS1, Discovery, HGTV, TBS, TLC, USA, AMC and A&E. “This landmark partnership with SLING TV represents MyBundle.TV’s first-ever billing integration. Allowing consumers to sign up directly for Sling on the MyBundle.TV platform is a far superior user experience and will increase conversions,” said Scott Barton, Chief Product Officer at MyBundle.TV. “The MyBundle.TV platform simplifies the discovery and purchase process for consumers and we are very pleased to expand our working relationship with SLING, a true streaming innovator.” “MyBundle.TV is adding value and optimizing the transition to streaming for all of the major industry constituencies including consumers, broadband providers, and streaming services,” added Jason Cohen, Co-Founder and CEO of MyBundle.TV. “By working in partnership with our stakeholders, MyBundle.TV is connecting and personalizing the experience while increasing satisfaction and assisting in the ‘Streaming Revolution’ for all.” “SLING TV offers the most compelling value and flexibility in the streaming marketplace today and is very pleased to leverage the user-friendly MyBundle.TV platform to highlight and optimize our services under this new agreement,” said Seth Van Sickel, Senior Vice President of Product and Operations, SLING TV. “Through this agreement, SLING will have a simplified sales acquisition flow for our targeted customer base, allowing more consumers to enjoy our great service.” About MyBundle.TV MyBundle.TV offers the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle.TV’s free and easy-to-use tools help consumers cut the cord, discover new streaming services and find content to watch across their services. Incorporating more than 150 streaming services and partnering with more than 90 broadband providers serving 9 million customers and growing, the MyBundle.TV platform helps consumers navigate the streaming video world and enables new growth opportunities for programmers and high-speed data distributors alike. Contact Details ICR for MyBundle.TV Eric Becker +1 303-638-3469 eric.becker@icrinc.com Company Website https://www.mybundle.tv

June 02, 2022 02:30 PM Eastern Daylight Time

Image

Panasonic Connect’s New Visual Solutions Create Impactful and Impressive Experiences

Panasonic Professional Imaging & Visual Systems

Panasonic Connect North America announced today new turnkey, immersive solutions to streamline productions and expand the possibilities of entertainment. As the world enters into a new era of engagement, entertainment venues are looking for AV technology that allows them to captivate their audience through elevated levels of experiences by visually stimulating their senses and creating emotional and lasting connections. Panasonic Connect’s expanded ecosystem of audiovisual solutions that are perfect for live experiences will be on display at Panasonic's InfoComm booth (#N1629) from June 8-10, 2022. Panasonic Connect’s audiovisual (AV) portfolio provides flexible production environments, interactive projection mapping technology, significant workflow advantages and more, enabling these venues to develop eye-catching visuals ideal for engaging activities in entertainment applications and markets. These solutions create experiences that bring attendees into the storyline to become a part of the event instead of simply watching a show or looking at art. “Content creators across music, art and other live event venues are seeking ways to better connect with their audiences and envelop them into the experience,” said John Baisley, Senior Vice President of Professional Imaging & Visual Systems, Panasonic Connect. “Panasonic Connect provides complete and customizable AV solutions that encompass the technology, support and expertise needed to produce immersive environments which help customers provide exceptional, memorable experiences to their audiences." More About Panasonic Connect's New Solutions for Live Experiences PT-RQ25KU Series 3-Chip DLP® 4K SOLID SHINE Laser Projectors: Panasonic Connect introduces the new PT-RQ25KU Series[1], the world’s smallest and lightest 20,000lm 3-Chip DLP® 4K laser projector.[2] Understanding the continued demands for providing captivating content, simplified setup and remote functionality, the PT-RQ25KU Series is designed for venues hosting live events, concerts and festivals, along with theme park and location-based entertainment attractions. With exceptional image quality and significant workflow advantages, the PT-RQ25KU Series is 40% smaller and 35% lighter than its predecessor, simplifying everything from transport and storage to installation and set-up. It delivers up to 20,000lm of high brightness at 4K resolution (3840 x 2400) with extremely detailed life-like visuals. Designed for maintenance-free reliability for over 20,000-hours, it is Panasonic Connect’s first projector to be Intel® Smart Display Module (SDM) ready so customers can integrate their preferred interface(s) via compatible third-party modules and optional proprietary terminal boards, such as 12G-SDI, DIGITAL LINK. Further time-saving set-up features come from the Smart Projector Control application and Near Field Communication (NFC) function. These features make it easy to read and change basic setups by holding a mobile device against the projector’s touchpoint. The Remote Preview Lite function checks the content signals from a remote PC via Multi-Media Control Software or a web browser, while the preactivated upgrade kits for Geometry Manager Pro automate edge-blending via a camera to enable sophisticated masking functions. The PT-RQ25KU Series 3-Chip DLP® 4K SOLID SHINE Laser Projectors will be available starting November 2022. PT-FRQ60 1-Chip DLP® 4K SOLID SHINE Laser Projector: Meeting the rising demand for ultra-fine detailed resolution, Panasonic has added Quad Pixel Drive to its proven 1-Chip DLP™ SOLID SHINE laser projection technology to create the 6,000lm PT-FRQ60U projector, producing extraordinarily detailed 4K images that retain natural sharpness and clarity. The PT-FRQ60 delivers smooth and richly detailed 4K images ideal for education, corporate, art and museum exhibitions, while also supporting high-speed frame rates with minimal latency – widening the scope for applications such as simulation and esports. The projector creates an impressive sense of realism with the finest details and textures resulting in smooth, grid-less images. The PT-FRQ60 includes two HDMI inputs supporting CEC commands from compatible devices; an easy-to-integrate DIGITAL LINK connection for 4K video and control-signal transmission over long distances. Pre-activated Geometry Manager Pro upgrade kits enable sophisticated masking functions and automatic, simultaneous multi-screen calibration, streamlining the most complex edge-blending and projection-mapping installations. The projector will be available in black (PT-FRQ60BU7) or white (PT-FRQ60WU7) cabinets starting in July 2022. EQ2U Series 4K LCD Professional Displays: Offering 500 cd/m² brightness, the new EQ2U Series ensures high visibility of graphic rich, high-resolution content delivering an exceptional visual experience. The displays offer an anti-glare panel that suppresses the reflected glare of surrounding natural and artificial lighting, producing perfect color, no matter the viewing angle. The EQ2U displays can be tilted vertically and horizontally, up to a 20-degree tilt angle, for proper installation in any setting and fit a majority of devices via three HDMI input and USB-C terminals. Functionality can be expanded through support of the Intel® SDM specification. The ability to position the display in portrait or landscape mode, along with 18 hours of continuous operation make the EQ2U Series displays perfect for digital signage applications. The EQ2U Series offers six (6) screen sizes, in choices from 86/75/65/55/50/43-inches and shipments are scheduled to begin June 2022. EF2U Professional Display: The need for digital signage continues to expand for transportation, storefronts, large entertainment, concert halls, museums, reception areas and more. In these situations, the signage must be easy to read to capture attentions quickly, as well as be flexible and compact enough for installation in a limited space. The new EF2U 32-inch professional display enables effective information sharing for up to 16 hours per day of operation. This display can be installed vertically, horizontally or even tilted up to a 20-degree angle, accommodating a variety of installation plans. For situations that need to dynamically distribute information across multiple screens in various locations throughout a venue, the EF2 Display’s USB memory stick eliminates the need to configure settings when deploying signage on multiple displays. The EF2U display will be available in June 2022. Panasonic Connect will also be displaying its KAIROS IT / IP Video Processing Platform, which gives a seamless experience in managing the complexities, workflows and scale of broadcasted, streamed and projected content by managing the overlap so no other hardware is required for edge blending. Show attendees can also see the PT-RQ50KU 3-Chip DLP® SOLID SHINE 4K+ Laser Projector that provides an all-in-one design with key features such as simple, easy operation, flexible installation and 50,000lm of high-brightness. For more information about Panasonic's portfolio of progessional imaging and visual systens, visit https://na.panasonic.com/us/audio-video-solutions [1] Includes: 20Klm PT-RQ25KU (4K) & PT-RZ24KU (WUXGA) and 16Klm PT-RQ18KU (4K) & PT-RZ17KU (WUXGA) [2] Based on publicly available dimensions and weight for DLP™ laser projectors with 16,000lm brightness and above as of January 2022. Please refer to specifications table for brightness value of individual models. PT-RQ25K/RQ18K only with Quad Pixel Drive [ON]. About Panasonic Connect North America Established on April 1, 2022 as part of the Panasonic Group’s switch to an operating company system, Panasonic Connect North America is a B2B company offering device hardware, software and professional services to provide value to customers across the public sector, federal government, education, immersive entertainment, food services and manufacturing industries. With the mission to “Change Work, Advance Society, Connect to Tomorrow,” Panasonic Connect North America works closely with its community of partners, innovators and integrators to provide the right technologies to address customers’ ever-evolving needs in today’s connected enterprise. Connect with Panasonic Professional Imaging & Visual Systems: Twitter, LinkedIn, Facebook, YouTube, Instagram Contact Details Racepoint Global Lauren Klug +1 415-694-6714 PanasonicVisual@racepointglobal.com

June 02, 2022 09:00 AM Eastern Daylight Time

“It’s Worth the Wait” - Justin Bieber shows his commitment to his Tim Hortons collab and perfecting his Biebs Brew in new 60-second commercial

Tim Hortons

The new 60-second commercial for Justin Bieber’s next Tim Hortons collab has dropped, with Justin reconnecting with his Tims partner Pam and showing his devotion to co-developing the perfect Biebs Brew. Justin is the last one in the Tims office and pulling an all-nighter so he can be the first to try Biebs Brew, which is made with 100 per cent premium Arabica beans and is slowly steeped for 16 hours to enhance the bold and smooth flavor. The first part of the Tims x Justin Bieber collab was focused on Justin putting his own spin on his favorite treats at Tim Hortons: bite-sized Timbits donuts. For the second collab, Justin and Tims decided to develop a new twist on what the iconic brand is best known for: brewing the perfect cup of coffee. In product brainstorms with the Tims team, Justin shared that he prefers his coffee on ice, which led to working on a new flavor of Tim Hortons Cold Brew. Also inspired by a slight sweet tooth and his love for hints of delicious vanilla flavoring in his coffee, Justin and our beverage innovation team developed a creamy French Vanilla flavor to go with our Cold Brew. Biebs Brew is the perfect blend of those two beloved Tims flavors. "We couldn't stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. "Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it's always been something close to my heart." All three Timbiebs flavors – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours – will return to Tims restaurants in Canada and the United States along with Biebs Brew on June 6. Guests in the US can get a $5 Biebs Bundle*: a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app. In the US, Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Justin. When guests buy any Tims x Justin Bieber merch they get 50% off a second item**. “Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.” * No substitutions. Valid on bundle only, if items are added à la carte, promotional price will not apply. Ends 7/5/22. Add'l terms apply: timhortons.com/offer-terms. ** Buy 1 item at reg. price, get 1 for 50% off, while supplies last. No substitutions. Tax extra. Cannot be combined w/ any other offer, including food & beverage offers. Not valid on digital orders. “Justin Bieber” and “Biebs” are trademarks of Bieber Time Holdings, LLC. TM & © Tim Hortons, 2022. “Worth the Wait” was developed by creative agency GUT Toronto and The French Shop. CREDIT LIST Tim Hortons Axel Schwan - Regional President Hope Bagozzi - Chief Marketing Officer Solange Bernard - Sr. Director, Marketing Communications Dibba Iran-Parasti - Director, Marketing Communications Anthony Campos - Sr. Manager, Media Michael Oliveira - Director, Communications Meghan Giffin - Manager, Communications Ashley Hum - Sr. Analyst, Marketing Communications Jay Pritchett - Director, US Marketing Rebecca Eidelstein - Director, US Marketing Communications Pamela Estupinan - Sr. Manager, US Marketing Communications Samantha Owen - Sr. Manager, US Media & CRM Elizabeth Knox - Manager, US Marketing Communications Justin Bieber SB Projects Allison Kaye - President Jules Ferree - Executive Vice President GUT Accounts Laura Cavalcanti - Account Supervisor Ryan O’Hagan - Business Director Ali Joyaa - Account Executive Gurpriya Seth - Account Coordinator Production Kelly Mark - Senior Producer Athena Kouverianos - Director of Production Vivian Poon - Producer Strategy Dino Demopoulos - CSO Gvantsa Dataushvili - Senior Strategist Emily Barnes - Director of Content Strategy Chantal Legge - Content Supervisor Will Ramos - Social Strategy Director Creative Brynna Aylward - Executive Creative Director, Creative Lead Matthew Kenney - Creative Director Frederick Nduna - Creative Director Sophia Kossoski - Senior Art Director Laura De Santis - Senior Copywriter Daniel Zhang - Art Director Chris Vena - Copywriter Monica Herrera - Designer Alex Allen - Associate Creative Director Andy Tamayo - Associate Creative Director Beth Barnes - Creative Resource Manager Junia Parodi - Creative Manager TFS Client Service Thomas Dayon - Account Director Gabrielle Papineau - Account Manager Sabrina Desjardins - Account Manager Creative Team Joëlle Fournier - Managing Director, Adaptation Valérie Forget - Adaptation Director Brigitte Hébert-Carle - Adaptation Copywriter Production Julie Lorazo - Producer MTL Vendors La Majueure - Sound Recording and Mixing Denise Charest - Casting Media Monks Christina Ho - Team Lead Daisuke Kazuya - Senior Account Manager Lajor Cole-Etti - Senior Account Manager Gustavo Manrique - Project Lead Luke Rocks - Account Manager Tiffany Ko - Account Manager Sonio Kulkarni - Associate Account Manager Horizon Sheri Rogers - SVP, Business Solutions David Mear - Director, Business Solutions Tim Harris - Associate Director, Business Solutions Cobi Zhang - Director, Media Investment & Activation Tanya Cross - Associate Director, Media Investment & Activation ALISON BROD MARKETING & COMMUNICATIONS Adrianna Lauricella - Vice President Erika Berg Henty - Account Supervisor Tatum Treffeisen - Senior Account Executive Kate Beeks - Account Coordinator Craft Lisa Pasquin - President Ali Azzopardi - Vice President Brontë Wright - Account Manager Duncan Peng - Account Manager Kayla Mclean - Account Executive Robert Van Horne - Account Executive Emily Callahan - Account Coordinator Daisy Kling - Account Coordinator Red Apple Creative Nik Postinger - Audio Producer Luke McPeake - Engineer Holly Williams - Interim Client Success Executive Boy in the Castle Production Crew Colin Tilley - Director Jamee Ranta - EP/Producer Cora Johnson - Head of Production Clark Jackson - Line Producer Elias Talbot - Director of Photography David Cho - Production Supervisor Kevin Chang - Production Coordinator Nike Phillipides - 1st AD Mitchell Dillon - 2nd AD Kyle Schifflett - 2nd 2nd AD Colleen Smith - Improv Coach Camera Department Quaid Baca - 2nd Unit DoP Travis Montgomery - CAM OP Trevor Taylor - 1st AC - A cam Sharla Cipicchio - 1st AC - B cam Bryce Platz - 1st AC - C cam Seth Craven - 2nd AC - A cam Andy Kennedy - 2nd AC - B cam Sam Petroc - DIT Electric Department Brian “Red” Hickman - Gaffer Adam Flores - BB Electric Matt Hall - Electric Michael Koepke - Electric Alfredo Rodriguez - Electric Tomas Magana - Driver Grip Department Adama Shambour - Key Grip Jay Lopez - BB Grip Richie Warren - Grip Marissa Castrejon - Grip Randy Crisco - Grip Issac Cedano - Grip Art Department Brandon Mendez - Production Designer Duane Russell - Construction Coordinator Crystal Griego - Art Coordinator Dean Styers - Art Director Robb Duncan - Prop Master Benjamin Minty - Art Lead Richard Roraback - Set Dresser James Enrich - Set Dresser Armando Nunez - Set Dresser Joshua Ponce - Set Dresser Alfonso Ariana - Art Driver Jevon Dismuke - Art PA Priscilla Medina - Art PA Tim Madison - FX Operator VTR and Audio Rul Yacob - Boom Operator Ignacio C. Martinez - VTR Ignacio Martinez - Mixer Talent Eileen O’Connell - English Team Member Thomas Derasp-Verge - French Team Member Pierce Mayer - Stand-in Mike Fishbein - Talent Solutions Rep Grayson Music Ryan Kondrat - Director Chris Masson – Engineer Brian Bernard - Engineer Kelly McCluskey - Executive Producer Rich Hamilton - Music Supervisor Rooster Paul Proulx - Editor Jordan Giles - Editor Mariam Fahmy - French Editor Melissa Kahn - Executive Producer Soch Nwakaeze - Assistant Editor Austin Blackmore - Assistant Editor The Vanity Andrew Exworth - Colourist Jordan Benegbi - Colour Assistant Brock Cruess - Colour Assistant Michael Medeiros - Lead VFX Artist Adam Silcox-Vanwyk - Lead VFX Artist Sean Cochrane - VFX Artist Naveen Srivastava - VFX Artist Scott Olthoff - VFX Artist Noah Matikainen - VFX Artist Kalem Cahill - VFX Artist Andrew Farlow - VFX Artist Asher DiGiuseppe - VFX Artist Nicole Labbe - Producer Stephanie Pennington - Executive Producer About Tim Hortons Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp® beverages), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing + Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

June 01, 2022 06:02 AM Eastern Daylight Time

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SleepX approved by the Helsinki Committee to conduct clinical trial with the SleepX PRO smartphone application

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) focusing on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces it received approval from the Helsinki Committee to begin its planned clinical trial on the SleepX PRO application. This follows the company’s recent update that it intends to test the SleepX Pro application at a hospital sleep lab. The trial is the first step towards applying for an FDA approval under the first-of-its-kind medical device category for contactless detection of sleep apnea to be performed through the Artificial Intelligence (AI) analysis of breathing during sleep. SleepX Pro, which is designed to diagnose sleep apnea using only a smartphone, requires no physical contact with the subject. Global Smart Sleep Tracking Products Market to Garner a Revenue of USD 11,234.55 Million by 2028 and Grow with a CAGR of 17.50% during 2020-2028; Surge in Concern for Sleep-Related Disorders to Drive the Market Growth, according to Kenneth Research (May 16, 2022). “Poor sleep is associated with the compromised immune system, heart problems, reduce physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal in this unique technology is to raise the awareness to the problem and to improve people’s they can live healthier and more fulfilling lives.” “SleepX PRO makes for a unique, quick and friendly diagnosis tool that will prevent subjects from having to spend nights at sleep labs while saving the healthcare system and insurance companies hundreds of millions of dollars”, said Boris (Bary) Molchadsky, President and CEO of SleepX, and Chair at AppYea. “We plan to make our diagnosis solution highly accessible so people get tested easily. SleepX is an Israeli research and development company recently acquired by AppYea. The company had developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the company plans to start serial production in 2022. The company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details Asaf Porat +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

May 31, 2022 08:30 AM Eastern Daylight Time

Why Influencer Marketing is Taking Over Online Advertising

TCM DIGITAL

TCM has launched NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform that provides an affordable yet powerful use of influencer marketing that enables eCommerce businesses to deal with increased ad costs and reduced marketing budgets due to unstable market sentiment. On Tuesday, May 24th, The Snap Company announced it will miss its projections due to decreased ad spending. The announcement triggered a spiral effect for most ad-driven super techs, such as Google and Facebook. This came as no surprise given the current environment, along with rising ad prices and macro headwinds likely to extend to every region of digital advertising. An article published by CNBC earlier this week states, “Social media companies were already having a rough year from the cutback in digital ad spending caused by rising inflation, supply chain challenges, and the war in Ukraine. Forecasts for the second quarter called for meager growth at best, and stock prices were getting hammered.” Following Snap’s disclosure, JMP Securities analysts shared, “Macro headwinds likely extend to all digital advertising.” They added that brand budgets, and especially digital ones, “are more at risk of being reduced as companies tighten ad budgets,” while direct response ads, or those that encourage viewers to take immediate action, are “more connected to consumer spend, particularly eCommerce.” Read the full CNBC article here. The eCommerce space is seeking alternative means to cut down advertising spending amid rising costs of social media ads in an environment that's highly volatile. Even now while ad costs rise, eCommerce has seen a massive uptick since the start of the pandemic, expected to total $5.55 trillion in 2022 and to grow by almost $11 trillion between 2021 and 2025. This increase can also be attributed to the effect of influenceres/online creators. An authentic and engaging presence online is critical to being disruptive in a saturated marketed experience. People want to be wowed, connect to something, and belong to a community. Enter influencers, a person valued by the audience much more than the classic pop-up ad. With such dedicated followings, you can shorten the sales cycle by standing apart from your competition. A strong brand doesn’t only optimize performance marketing in the short term but also makes it a source of sustainable growth. Stronger brands draw more organic acquisitions, retain more customers, and command higher sales. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial. When time is a critical commodity,one needs to be fast, agile, and ahead of its competitors. One needs to focus on brand equity and improve upon one's brand loyalty while maintaining one's ad spend. While inflationary pressure affects purchasing decisions, brands must strengthen their community reach and customer relationships. After spending over eight years operating within the eCommerce space both as an eCommerce seller and as a leading aggregator, we have experienced community creation, aptly named influencer marketing, first hand. But how do you go about finding the right influencers? Even if you do find the right influencers, how would you manage them, monetize, measure performance, and still be able to attend one's eCommerce business? Welcome to the solution of NinjaInfluence, TCM’s disruptive influencer marketing platform. With our dynamic and elastic AI search engine, we have curated a database of over 140 million influencers for you to filter and pinpoint the perfect brand representative. Each will be the champion brand ambassador and increase sales. Within the platform, you can conduct research, outreach, and campaign management along with tracking your real-time sales and social metrics. Even making payments to your influencers are just a click away using NinjaInfluence. You do not have to take the journey alone. Our team of Influencer Managers is here to oversee the entire process, from discovering and identifying the right influencer, to outreach and sending customized messages all the way to managing your entire marketing influencers funnel, your own dedicated Influencers Manager. With the assistance of the Influencer Manager, negotiate everything from partnership terms to campaign management as they set up eCommerce coupons, tracking links for sales, and social engagement. On June 1st at 9:00 am ET, the Ninjainfluence team will be conducting a live webinar. We invite you to join our live demonstration and roundtable discussion as we tackle the alternative means of online advertising and how to best engage with Influencers for the maximum outcome. To save your seat, click to register and write "Save my seat for the upcoming webinar." About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, it provides access to over 140 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, smart search manager, internal payment platform, related profile recommendation engine and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads, and enable the launch of influencer campaigns with traceable ROI. For more information, a free trial, or to subscribe to NinjaInfluence, visit https://NinjaInfluence.com/. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

May 27, 2022 09:30 AM Eastern Daylight Time

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