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New Earnings Report from hoo.be Reveals Financial Reality of Content Creators

Full Scope PR

Link-in-bio platform hoo.be, which caters to the needs of content creators with high engagement through an exclusive invite-only model, has partnered with NeoReach, the influencer marketing software responsible for highly effective data campaigns throughout the creator economy space, to compile a 2022 Creator Earnings Report that highlights important insights into the varying aspects of a content creator’s income. Over 2,000 content creators on the hoo.be platform were surveyed for this report, with conclusive data touching on creators' various sources of revenue, the correlation of longevity as a creator and income, what social media applications generate the most revenue, how link-in-bio tools significantly increase traffic and engagement, and much more. With both companies dedicated to supporting the evolution of the creator economy, hoo.be and NeoReach have gathered vital revenue statistics in order to help content creators — both established and aspiring — identify avenues for growth in order to achieve optimal success. This report also allows the two companies to divulge concrete information regarding the creator economy to the general public, giving everyone front row access into a financial sector that most of the population actively participates in — whether they’re aware of it or not. Valuable insights from the Earnings Report include: Can Content Creation Be Your Day Job? 48.72% of content creators surveyed work as creators full-time 21% of those polled make over $50,000/year as a content creator 35% of creators have been building an audience for 4+ years A Surprising Wage Disparity Emerges: Male content creators report making 1.88X more money than their female counterparts Brand Deals Support Content Creation: Brand deals make up 68% of a content creators' annual revenue Link-in-Bio Tools Make Significant Difference in Growth: 74% of creators polled reported increased traffic/engagement once they started using a link-in-bio tool Audience Engagement & Intentional Content Are Keys to Success: Content creators value audience engagement on all social media platforms over follower count. Over 70% of content creators care more about creating quality content and connecting with their audience than building a follower count and making money. To see the full Creator Earnings Report and learn more, click here. "At hoo.be, it is our mission to not only understand what content creators need in order to succeed on a daily basis, but what the global audience needs in order to get the most value out of this incredible community,” explains hoo.be Founder and CEO, Jordan Greenfield. “With so many creators active on social media, it can be easy to overlook the dedicated work that goes into building and maintaining yourself as a creator and this report provides valuable insight into the various realities of creators and hopefully helps creators of all levels to sustain and grow their digital livelihood well into the future.” And with the future always in mind for hoo.be, the emerging data shared allows the Boston-based startup to anticipate and plan far beyond the existing needs of content creators. As this new level of commerce continues to drive the evolution of our daily lives, the question of expansion is not a matter of “What next?” but rather How far can we go? About hoo.be Hoo.be is redefining direct-to-audience engagement through the link in bios of today’s most popular online creators. From sharing content to building digital communities, hoo.be is the go-to hub for creators to connect their followers with their entire online world. Add hoo.be to all of your social channels & update from a central dashboard to make your online content more discoverable, easier to manage, & more likely to convert. hoo.be helps industry leading talent from Tom Brady to J Balvin, as well as big brands like Sports Illustrated Swimsuit & Spartan Race, to build deeper, direct, & more rewarding relationships with their followers. As an invite-only platform, hoo.be is currently reaching more than 1.5 billion people across social media and plans to further creator monetization through shareable, click-to-purchase, content paywalls for followers to discover & access from anywhere online. Apply to create your own page here - hoo.be/apply For Agencies & Talent Managers email: Dre@hoo.be About NeoReach NeoReach brings the Creator Economy mainstream by empowering creators. With NeoReach, creators turn their passion into a profession; seamlessly monetizing while staying focused on doing what they already love – creating content. NeoReach is the leader of the rapidly growing Creator Economy. The Creator Economy is changing the way people work, learn, and create. More than 50 million people around the world consider themselves creators. To date – NeoReach has helped creators earn over $50m from brands since its inception. Contact Details Full Scope PR Chad Schubert chad@fullscopepr.com Full Scope PR Pia Malihi pia@fullscopepr.com Company Website https://hoo.be

July 20, 2022 09:00 AM Eastern Daylight Time

NBA Superstar James Harden Launches J-HARDEN Wine Through Equity Partnership with Accolade Wines

Accolade Wines

NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for first release access to J-HARDEN at www.j-hardenwines.com. It is scheduled to be available to purchase online and through leading retailers across the United States beginning Sept. 1, 2022. Distributors include Vivino, Go Puff, Bevmo, and HEB. The recommended retail price is $16.99. “My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.” Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.” “We share James’ passion for making the wine industry more accessible to the masses,” said Enrique Morgan, Accolade’s Managing Director of the Americas. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in September. We’re thrilled to be part of the same team.” Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden plans to share his personal wine journey with fans on his social media accounts and introduce J-HARDEN to retailers and shoppers worldwide. The J-HARDEN label is a collaboration with Jam Shed, a popular global brand within the Accolade Wine portfolio. Jam Shed is the second fastest growing wine brand in the U.K., according to Neilsen Scantrack. About Accolade Wines Headquartered in Australia, Accolade Wines draws on a proud heritage, with Houghton established in 1836 and the first grapes crushed at Hardys winery in 1857, to become a world-leading provider of luxury, premium, mainstream, and commercial wines. With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s rich and diverse portfolio is made up of distinguished wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern wine brands such as House of Arras, Echo Falls, Madam Sass and Jam Shed shaking up the global landscape. Accolade is a fully integrated business, managing the entire supply chain from grape to glass. With more than 1400 employees in over 40 countries around the world, Accolade delivers approximately 276 million litres of wine to 130 countries every year. Contact Details Eric Nemeth nemeth@ericpr.com

July 19, 2022 01:03 PM Eastern Daylight Time

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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

Fellaz Paves the Way for Web3 Entertainment Platform for Major K-pop Artists, Influencers, and Fans

Fellaz

Fellaz, a multi-chain Web3 entertainment ecosystem, announces the upcoming launch of their social media platform for artists and their fanbases. Through months of preparation, the Fellaz team has onboarded notable entertainers and pop stars from Korea, Japan, Southeast Asia, and the rest of the world. In preparation for their launch, the Fellaz team held an exclusive opening event, ‘Fellaz by the bay’ on July 14th at Sentosa Island, Singapore. The platform’s Chief Producer, Felix (BAYC#8169) hosted the event and many notable investors and companies including Binance, Warner Music Group, Rakuten, GS Ventures, IDEG, JAB Consumer Fund, Norge’s Bank, Krust, Republik, Le Freeport, Coin Hakko and more were in attendance. The event revealed several famous K-pop stars, whose combined fanbases top several million. The event also showcased ‘Uptown Boy’, an original song co-produced by Fantagio and performed by Miu, Fellaz’s first metaverse-native K-pop idol. Lastly, the event coordinators held an auction for exclusive Fellaz merch to support a local cause in Singapore. Fellaz has the ambitious mission of defining and paving the way for a Web3 entertainment ecosystem. The project will help users from the entertainment industry transition from Web2 to Web3 through a Web3-native infrastructure. Fellaz hopes to empower influencers, artists, and fans by providing them the tools to monetize their potential instead of using traditional Web2 platforms that rely on (and sometimes exploit) these fan communities for revenue. In this new environment, artists and users will have shared ownership over their creations and derivations in the form of immutable NFTs stored on the blockchain. The platform will use a metrics-based compensation system to determine fan participation and contribution. This will lead to an incentivized and sustained fanbase, furthering the artist's reputation. Fellaz’s decentralized social media platform will feature individual feeds where artists can post images, videos, and audio recordings for their fanbases. Fans can comment, like, mirror (repost), and interact with their favorite artists. They can also purchase subscriptions, which give them access to premium content and platform-native NFTs called Lightsticks. Fans can gain experience points or XP, and level up their collection of Lightsticks by engaging in a set of actions that show their support. Since Fellaz is a S2E or support-to-earn platform, fans who level up their lightsticks will earn more $FLZ as they interact with their favorite artists. Fellaz is also a C2E or create-to-earn platform allowing artists to earn $FLZ by engaging their fanbase and subscribers with original and premium content. Fellaz also plans on expanding its platform through a proprietary blockchain ticketing solution for both IRL and metaverse concerts, fan meetings, and other related events in entertainment and sports. In addition, Fellaz will be launching priority minting access to NFTs of their metaverse-native stars, limited-edition goods, exclusive airdrops from partners, a live chat feature, personalized NFTs for fanbases, and a leaderboard to rank artists much like Billboard does with music artists. Bobby Bhatia, CEO of Fellaz, commented, “We look forward to starting our journey in the Web3 entertainment space and will do our best to nurture and cultivate a vibrant community of artists, influencers, and fans.” About Fellaz Based in Singapore, Fellaz is a multi-chain Web3 entertainment ecosystem providing content production and distribution for the metaverse, an NFT solution for artists, and a decentralized fandom community infrastructure. Alongside its network of global partners, Fellaz is a one-stop solution and ecosystem designed to help businesses, creators, and fans transition into the Web3 entertainment space by taking the best from the metaverse, decentralization, and NFT blockchain technology and integrating them with original content and Web3 diversification. About Bobby Bhatia Fellaz CEO, Bobby Bhatia, is a seasoned finance and technology professional, mentor, and entrepreneur with over 25 years of public and private investment experience. From FinTech to EdTech to financial services and blockchain technology, Bobby is a pioneer in digitally transforming and disrupting industries to create a more equitable world. After graduating from Duke and completing a Young Scholars program at Stanford, Bobby has worked in private equity throughout Asia since 1995. He also was the principal head investor at AIG, and Principal and Founding Member at JP Morgan Partners Asia. Moreover, Bobby is a board member at Palma Capital (Dubai), Bharat Light & Power (India), Livesports (Singapore), and Sentinel Capital (Singapore). For more information about Fellaz, please follow the links below: Website | Twitter | Telegram | Medium | Discord | LinkedIn Contact Details Bobby Bhatia hello@fellaz.io Company Website https://fellaz.xyz/

July 18, 2022 09:00 PM Eastern Daylight Time

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5 Weird But Cool Investment Property Ideas

Benzinga

Investment properties have the potential to bring in substantial funds while also appealing to an owner’s level of financial risk tolerance. These properties are purchased to generate income and are typically not inhabited by the owner. When researching the various investment properties, consider how much time and attention you will be able to commit to their maintenance and oversight. Investment properties allow you to expand your streams of income and create passive income. Examine fun creative investment properties such as haunted houses or houseboats that have the potential to expand your financial freedom at your own pace. 5 Weird But Cool Investment Property Ideas Investment properties are much more than the commonly associated rental homes with white picket fences. For more conventional investment properties, consider working with a property management company to oversee the property in an organized manner. However, if you crave a more creative investment property, contemplate a stream of income that can be both engaging and profitable by investing in weird, but cool options such as haunted houses and art galleries. 1. Tiny Houses Tiny houses are typically more affordable to purchase than larger-sized houses which can make them an attractive option for people interested in buying their first investment property. The market for tiny homes has increased in demand over the years and provides an avenue of opportunity for a creative investor. For example, an interested investor has the ability to craft an entire neighborhood of tiny houses. If such a project sounds too ambitious, consider the convenience of adding a tiny house somewhere on your property and renting it out. A tiny house on your property has the potential to bring in a steady stream of cash flow while remaining convenient and accessible to you in terms of management. Before deciding to build, check the rules for Accessory Dwelling Units (ADUs) within the neighborhood. Interested in owning a tiny house? Get started with an investment property loan. 2. Houseboats and Campers Houseboats and campers have the potential to provide large profit margins during peak rental seasons. Consider popular vacation locations that can help boost the value of your houseboat or camper. For example, houseboats and campers near prime vacation locations or trending tourist locations have the ability to charge over $300 a night. Investing in a rental houseboat or camper can bring in impressive cash flow during peak seasons such as the summer. Keep in mind that houseboats are unlike other investments and usually depreciate in value over time. In general, houseboats and campers have the potential to draw in substantial funds when placed in the right location, properly maintained, and competitively priced. Interested in owning a houseboat? Get started with an investment property loan. 3. Haunted Houses Haunted houses have the capability to bring in a substantial amount of cash during the fall. Think about a prime location to draw in more foot traffic and remain in close proximity to other attractions. It’s possible to have a haunted house more than pay for itself after one impressive haunting season. It’s recommended to maximize the profits earned during the spooky season by giving yourself the longest amount of time possible to attract customers. For example, some horror events and haunted houses open as early as the first week of September. Consider purchasing a house that has an urban legend behind it to add to the notoriety of the property when it comes time to enthrall and scare guests of your haunted house. One main perk of purchasing a house that’s considered haunted is that they are frequently lower in price than the rest of the market. Of course, there might be a few hair-raising surprises along the way at such steep price reductions. Interested in owning a haunted house? Get started with an investment property loan. 4. Bed and Breakfast Bed and Breakfasts remain a growing industry that focuses on serving people that are interested in short-term stays. The beauty of a Bed and Breakfast (B&B) stems from an owner’s ability to make money in a pleasant and comfortable setting by charging individuals that wish to stay the night within the house. B&Bs frequently provide a sense of intimacy and calm in a building that offers a sense of charm. This comparative advantage often allows B&Bs the ability to be easily recognizable and marketed as a unique experience. When researching potential B&Bs, think about specific sights or attractions close to the property, the unique features of the property, and the total number of guests that you are interested in housing at one time. Happy innkeeping! Interested in owning a bed and breakfast? Get started with an investment property loan. 5. Art Gallery If you have a passion for art, consider renting out a thoughtfully purchased and designed space to artists. The art galleries are intended to showcase artistic talent while also bringing in funds. Usually, art gallery owners obtain income by renting out a space to artists, taking a percentage of art sales, and hosting glamorous events such as galas and auctions. An art gallery in many ways is a partnership with an artist so be sure to foster a positive working relationship. One important note to recall when creating an art gallery is the importance of quality space. The gallery space should highlight and attract a specific niche of the massive art world. Keep in mind that galleries have the potential to lose money due to poor marketing or branding. Invest in promoting your brand and image to spread awareness within the local area and garner buzz before you open. Interested in owning an art gallery? Get started with an investment property loan. Increase Your Income with Investment Properties Investment properties have the opportunity to be as fun and creative as you are. One perk of certain investment properties is that they can earn you money while the value of your property steadily increases over time. When purchasing an investment property, contemplate the level of time and effort that you are willing and able to commit to the upkeep and management of the property. For example, haunted houses that mainly operate in the fall will likely have different time and attention requirements than that of a bed and breakfast. Overall, investment properties can provide an alternative source of income in unconventional fashions that have the ability to accommodate a wide range of budgets. Frequently Asked Questions When researching interesting investment properties, combine your creativity with your financial knowledge to select the ideal property. If you have questions about a specific property or deal, consider speaking with a real estate or financial professional. What’s the down payment for an investment property? The general down payment for an investment property tends to vary depending on factors such as a borrower’s credit score and the specific type of rental property. A lower credit score will likely indicate that an individual will need to pay a larger than average down payment. Investment properties already have higher interest rates when compared to other types of real estate so purchasing an investment property with a low credit score might require a substantial down payment at a much higher interest rate. The reason that investment properties usually have increased interest rates stems from the understanding that people are more likely to default on loans for their investment properties before defaulting on a loan associated with their main residence. In terms of minimum down payment, it’s common to put at least 15% down. Keep in mind that putting down larger amounts for the down payment helps lower interest rates and can promote better loan terms. If possible, contemplate placing a down payment of around 20% or more to help lower the interest rates. How many investment properties do you need in order to retire? The amount of investment properties that an individual needs to retire depends on the properties within the local market as well as a person’s expected monthly financial needs. Examine how much you will likely need to obtain on a monthly basis to live. When calculating the number of investment properties that you will need to retire, keep in mind that passive income gained from rental properties generally decreases with standard expenses such as maintenance. In general, the market has no set minimum number of investment properties that a person needs to retire. However, a person can roughly calculate the number of investment properties needed to retire based on cash-on-cash returns compared to expenses. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 18, 2022 02:03 PM Eastern Daylight Time

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

SPARK Microsystems Teams with UWB Alliance to Test UWB Coexistence

SPARK Microsystems

SPARK Microsystems, a Canadian fabless semiconductor company specializing in next-generation ultra-wideband (UWB), and UWB Alliance, an international non-profit organization dedicated to the promotion and growth of the UWB industry, have initiated a joint effort to test the coexistence and aggregation capabilities of UWB technology in environments where other UWB or other wireless protocols and radio devices are in use. This first phase includes testing the interoperability and compatibility of a pair of UWB technologies operating in a single environment simultaneously with UWB transceivers from SPARK Microsystems and other industry players. “Generating empirical data through scientific testing is critical for understanding how UWB devices can coexist with other devices,” said Benjamin Rolfe, CTO, UWB Alliance. “The testing we are doing with SPARK Microsystems will enable the industry to progress forward on collaborative coexistence strategies that optimize spectrum sharing while minimizing interference. It will also provide standards-making bodies with factual documentation to aid in amending or modifying spectrum rules, allowing more UWB-enabled solutions to come to market.” Preliminary results of phase one with multiple UWB devices indicate generally good coexistence performance, with the tested devices showing no measurable performance impact from other interfering UWB devices. Testing of multiple devices in aggregation was also conducted. Phase two will expand the coexistence testing to include UWB with U-NII devices in 6 GHz (802.11ax). The full results will become available shortly after the conclusion of the testing. “SPARK Microsystems and UWB Alliance together recognize the importance of coexistence with other wireless devices for widespread market adoption of UWB technology across various markets such as consumer, healthcare, connected cars, smart home and smart factory,” said Frederic Nabki, Co-Founder and CTO, SPARK Microsystems. “We anticipate the results of the testing will educate and inform cross-industry stakeholders on how UWB uses the spectrum in aggregation while coexisting with other radio devices.” About SPARK Microsystems SPARK Microsystems is a fabless semiconductor company that is leading the way towards ultra-low power wireless communications for consumer and IoT-connected devices. With its patented technologies, SPARK Microsystems is bringing to market a high-performance wireless transceiver that allows for orders of magnitude improved power consumption, latency and more accurate ranging and positioning, while providing higher data rates than competing technologies. For more information, please visit www.sparkmicro.com. About UWB Alliance UWB Alliance is an international non-profit organization headquartered in Washington D.C. dedicated to the promotion and growth of the ultrawideband (UWB) industry. The UWB Alliance promotes large-scale deployments of UWB technology by fostering the advancement of the regulatory environment for UWB technologies, providing a center of excellence for UWB education and coexistence, and promoting industry cooperation in the development of specifications and standards for interoperability. For more information regarding the UWB Alliance, visit uwballiance.org. Contact Details Rainier Communications Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com UWB Alliance Steve Raymond +1 206-406-0087 steve@uwballiance.org Company Website https://www.sparkmicro.com

July 12, 2022 11:18 AM Eastern Daylight Time

Spiceology and Chef Alvin Cailan are Officially Declaring it “Flavor SZN” with New Line Of Spice Blends

Spiceology

Spiceology, a chef-owned, chef-operated company and the fastest growing spice company in America, today announced a collaboration and new line of seasonings with Chef Alvin Cailan, host of The Burger Show, owner of Amboy Quality Meats and Delicious Burgers, author of Amboy: Recipes from The Filipino-American Dream, creator of Eggslut and now the force behind Umami Burger. The new collection, coined “Flavor SZN”, includes four ultra-versatile blends that bring Cailan’s sense for great comfort food to life. “Burgers are synonymous with Alvin, so working together on a burger-inspired line to level up the classics was a no brainer,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “It was important for both of us to keep these blends simple with recognizable ingredients that work well with all of your favorite foods. With just a few shakes or teaspoons of these blends, your menu favorites can become inspired, at-home staples.” Flavor SZN is minimalistic and nostalgic, with blends that emulate and elevate the simple everyday menu items like burgers, fries and chicken. But despite being minimalist, the blends are complex and all-purpose, intended to level up whatever you shake them on. “A good burger starts with good flavor,” said Chef Alvin Cailan who has traveled the country tasting burgers at the most classic burger spots. “But good flavor is an art. It was critical for me to create blends with Spiceology that bring everyone that good flavor, easily. The blends elevate everyday comfort food, and so we mean it when we say it’s Flavor SZN.” Combining Cailan’s Filipino roots and upbringing in California, his idea of flavor falls somewhere in between the two and beyond: Burger SZN ($14.95) - Start any burger (or really anything) with this solid foundation of salt, pepper and garlic and Cailan’s personal level up touch of ground Mexican oregano. This super savory blend brings dishes to life, including burgers, cauliflower steak, potatoes, pasta, rice dishes and hearty vegetables. Fries SZN ($14.95) - This blend brings side-dishes to the center of the plate. With salt, pepper, garlic, cayenne and a touch of sugar at its core, this blend has sweet and savory scents and leveled up flavor from celery salt. Besides fries, this blend elevates shrimp, edamame, sweet potatoes and nuts. Chicken SZN ($14.95) - Inspired by the flavors of Filipino street chicken, this blend is pungent in the best way possible. The slightly nutty, sweet and peppery taste of this blend comes from Annatto seed, an ingredient often in Filipino cooking. Try it on chicken, noodle soups, bok choy, pork and in dressings. Everything SZN ($14.95) - Paying homage to Cailan’s Filipino roots, this seaweed and mushroom-based all-purpose blend hits all 5 core tastes (sweet, sour, salty, bitter, and umami). Try it on burgers, mushrooms, soups, noodles and fish. The blends are available in 9 oz. jars and as a 4-pack giftable or sample pack. For more information on the partnership and the blends, visit Spiceology.com/collaborations/alvin-cailan. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America, who set out on a mission from day one to eliminate dull flavor. The chef-owned and operated, one-stop spice shop offers innovative signature blends and over 300 fresh small-batch ground spices, herbs, chiles, salts, confections, fruit and vegetable powders, and modernist cooking ingredients. By bringing both staple and unique flavor to leading restaurants and directly to your home kitchen, Spiceology aims to change how its community adds flavor to their food, for good. The brand is sold direct to consumers and chefs across the U.S. and Canada, with customers as far-reaching as Australia and Dubai. For more information or to place an order, visit www.spiceology.com or follow us on Facebook and Instagram. For recipe inspiration, visit here. ABOUT ALVIN CAILAN Chef Alvin Cailan's career spans a multitude of successes. He has risen to become arguably the most high-profile chefs in America's Filipino food movement. He began his career expanding his craft in the kitchens of Michelin starred chefs Matt Lightner and David Lefebre. Following, Cailan garnered national acclaim for the Eggslut food concept which has successfully expanded to national and international locations. In the beginning of 2020, Chef Cailan opened Amboy Quality Meats & Delicious Burgers, the in-demand Los Angeles burger shop that quickly amassed a loyal customer following and in 2021 he became the name and face of international burger chain Umami Burger. Throughout his career, Cailan has focused on quality and taste to ensure the best experience for his customers. His flare for making great comfort food led to his role as host of The Burger Show which airs on YouTube and Hulu reaching a dedicated audience of food and burger lovers around the world. Alvin can be found on Instagram and at alvincailan.com. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

July 08, 2022 08:00 AM Eastern Daylight Time

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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

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