Technology

Artificial Intelligence Big Data Cloud Computing Cyber Security Data Management Electronics Enterprise & Network Technology Financial Technology Hardware Mobile & Wireless Nanotechnology Semiconductor Software Telecommunications
News Release Digital Asset Direct

Velocity Global Wins Company of the Year in Best in Biz Awards 2021 International

Velocity Global

Company wins top award in Business to Business category Independent global business awards judged by prominent media including Bloomberg News, Huffington Post, TechRadar, and others Velocity Global is the gold winner in the Company of the Year business-to-business category in Best in Biz Awards 2021 International, the only independent global business awards program judged each year by prominent editors and reporters from top-tier publications from around the world. “This award recognizes the hard work of our team in a year that forever changed the work landscape,” said Ben Wright, Velocity Global founder and CEO. “Living our ‘People-First’ brand, we prioritized the jobs and safety of our teammates and supported employees for our clients. We achieved significant growth in a difficult year for many. That momentum paved the way for us to make two acquisitions this year as we build upon our leading global work platform.” The company’s global work platform simplifies the employer and employee experience through proprietary cloud-based workforce management technology, personalized expertise, and unmatched global scale. Users access a streamlined technology interface as well as partner with a dedicated experienced team for individualized solutions and expertise. Winners in the 9th annual program were determined based on scoring from an independent panel of judges from a wide spectrum of top-tier publications and media outlets from 10 countries. Each year, only editors, writers, and contributors to business, consumer, financial, trade, and technology publications, as well as broadcast outlets and analyst firms, serve as judges in Best in Biz Awards. The program’s uniqueness stems, in part, from this distinct composition of its judging panels, enabling it to best leverage the judges’ unparalleled expertise, experience, and objectivity to determine award winners. This year’s judging panel included writers and contributors to such publications as Bloomberg News, Data Breach Today, HTMAG (Israel), Huffington Post, NDR (Germany), Panorama Magazine (United Arab Emirates), Small Business IT (Canada), TechRadar (UK), as well as other outlets from Brazil, Canada, India, United Kingdom and more. For a full list of gold, silver, and bronze winners in Best in Biz Awards 2021 International, visit http://intl.bestinbizawards.com/intl-2021-winners. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience through proprietary cloud-based workforce management technology, personalized expertise, and unmatched scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. About Best in Biz Awards Since 2011, Best in Biz Awards has made its mark as the only independent business awards program judged each year by a who’s who of prominent reporters and editors from top-tier publications from North America and around the world. Best in Biz Awards honors are conferred in two separate programs: North America and International, and in more than 90 categories, including company, team, executive, product, and CSR, media, PR, and other categories. For more information about the International program, see: http://intl.bestinbizawards.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

August 18, 2021 07:02 AM Mountain Daylight Time

Image

BEE Hits 10K Subscribers for BEE Pro, Company Poised to Accelerate Growth in H2

BEE

BEE, a business unit of Growens and premier digital content design platform, has announced it recently reached a milestone of 10K paid subscribers for its BEE Pro product. BEE Pro is the fastest, no-code email and landing page design suite on the market, appealing to freelancers, teams and agencies that need to design digital content faster and more independently. BEE is poised to grow substantially over the next three years, focusing on expansion within its user base and acquisitions. According to Adobe, there will be 4.7 billion people designing digital content by 2023. As the volume of digital content increases, marketers and content creators look for new ways to produce it quickly and efficiently. BEE Pro exists precisely to satisfy that growing demand, giving everyone the tools they need to design beautiful, mobile-ready, high-converting campaigns without compromising brand identity or team bandwidth. “This growth is a direct result of our product-led model. Since day one, people have been able to click on ‘Start designing’ on beefree.io and create emails and landing pages in two clicks. As they experience the value of the free product, many opt to stay, and that’s how we passed 10,000 paying customers last month.” said Massimo Arrigoni, CEO of BEE and a big believer in product-led growth for many years. “We’re certainly not stopping here: we continue to invest into the product, with smart features like Mobile Design Mode - which allows people to design directly in mobile view - better collaboration features like commenting and real-time co-editing, and higher productivity features, like being able to go from email to landing page (and vice versa) in just a few clicks. People love BEE Pro (NPS is a very high 56 so far this year), and the addressable market of those that need no-code, fast, easy design tools is huge: so we truly believe that we’re just getting started.” BEE as a tool can help facilitate collaboration on newsletters, transactional emails, product launch pages, custom home pages for newsletters, and more. Individuals in all types of work environments can design everything in one place helping to keep projects easily organized and ready to be used anywhere. To learn more about BEE Pro please visit our website at beefree.io. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEEâs visual builders are used to design emails, landing pages, one-page sites and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEEâs design tools are available online at beefree.io and embedded in 600+ SaaS applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 18, 2021 09:00 AM Eastern Daylight Time

Sage Communications Recognized as a PRNEWS Elite Top 100 Agency

Sage Communications

Sage Communications, a leading technology and public sector marketing and public relations agency in the Washington, D.C. metro region, announced today it was named to PRNEWS ’ 2022 Agency Elite Top 100 List. The national catalogue celebrates the top communications firms that represent their clients through innovation, strategy and creativity, while driving the best results, reputation, media coverage and thought leadership. “This recognition is a true testament to the hours of hard work our team members put in on a daily basis and the awe-inspiring stories our clients have to tell,” said Julie Murphy, senior vice president of public relations. “We take great pride in the work we do for our incredible clients in technology, government, education and beyond, and are grateful to be recognized among the industry’s best.” The top 100 list ranges from small boutique agencies to some of the largest global firms in the world. Honorees were chosen based on successful case studies, client testimonials and noteworthy capabilities that stand out in the PR and communications arena. Founded in 2003, Sage is known for its tactical support to clients across cybersecurity, technology, government and more. The company’s work in public relations and social media, combined with marketing, lead generation and events, has served the D.C. area for almost 20 years, and continues to grow. View the 2022 PRNEWS Agency Elite Top 100 list by visiting https://bit.ly/3m8dsne. To learn more about how Sage can help tell your organization’s story, visit www.aboutsage.com. About Sage Communications Located in the Greater Washington, D.C. area, Sage Communications is a full-service marketing communications and public relations agency providing strategic marketing services to technology, government, healthcare, pharmaceuticals, non-profits and consumer-oriented organizations. The company provides a unique fusion of traditional and digital services that include public relations, advertising, marketing, branding, social media, interactive services, and event management to Fortune 500 companies, start-ups, non-profits, government agencies, associations and coalitions to deliver custom, high-impact communications programs. Sage supports several organizations and activities including the Leadership of Greater Washington, DC Jazz Festival, Access Youth, and The Children’s Inn at NIH. For more information, please visit our website at www.aboutsage.com or visit us on Twitter and LinkedIn. Contact Details Sage Communications Mike Atkinson +1 703-891-5686 matkinson@aboutsage.com Company Website https://www.AboutSage.com

August 18, 2021 08:35 AM Eastern Daylight Time

Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000

Edison Interactive

Inc. magazine today revealed that Edison Interactive is No. 144 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Intuit, Zappos, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. “Edison Interactive is honored to be recognized by Inc. 5000 on their list of America’s Fastest-Growing Private Companies, ranking 144 in the country and fourth in Colorado,” said Jeremy Ostermiller, CEO & Co-founder. “As we continue to expand the company’s portfolio with new partnerships and connected device solutions, we are incredibly grateful and exhilarated by the outstanding work and dedication of our employees and the results they drive. The support of our shareholders and partners means the world to us as we continue our growth in today’s digital-first world.” Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Among the 5,000, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are also being featured in the September issue of Inc., available on newsstands August 20. “The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled,” says Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we’ve lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership, and the help of a whole lot of people.” About Edison Interactive Edison Interactive is a leading provider of enterprise software for connected devices. Focused on digitally transforming the customer experience, EI is known for its vast network of premium displays, digital signage and infotainment solutions in a variety of industries including transportation, recreation and hospitality. The company’s end-to-end solution combines premium content, functional feature sets and monetization tools that enable brands to connect with their customers in more meaningful ways. Millions of consumers across the globe engage with the Edison platform on a monthly basis. The company was founded in 2016 and headquartered in Denver, Colo. For more information, visit www.edisoninteractive.com. More about Inc. and the Inc. 5000 Methodology Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020. To qualify, companies must have been founded and generating revenue by March 31, 2017. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2020. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2020 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to three decimal places. There was one tie on this year’s Inc. 5000. Companies on the Inc. 500 are featured in Inc. ’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000. About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. For more information on the Inc. 5000 Conference, visit http://conference.inc.com/. About Edison Interactive Edison Interactive is a leading provider of enterprise software for connected devices. Focused on digitally transforming the customer experience, EI is known for its vast network of premium displays, digital signage and infotainment solutions in a variety of industries including transportation, recreation and hospitality. The company’s end-to-end solution combines premium content, functional feature sets and monetization tools that enable brands to connect with their customers in more meaningful ways. Millions of consumers across the globe engage with the Edison platform on a monthly basis. The company was founded in 2016 and headquartered in Denver, Colo. Visit www.edisoninteractive.com for more information. Contact Details Edison Interactive Frankie Cervantes +1 720-837-7421 frankie@edisoninteractive.com Company Website http://www.edisoninteractive.com

August 17, 2021 01:03 PM Mountain Daylight Time

Image

COMCAST NAMES JOHN KELLER SENIOR VICE PRESIDENT FOR THE MOUNTAIN WEST REGION

Comcast Colorado

Comcast today announced John “J.D.” Keller as the new senior vice president for the company’s Mountain West Region, succeeding Amy Lynch who was named Comcast West Division’s senior vice president of Customer Experience and Customer Operations. In this role, Keller is the top executive responsible for customer experience, sales, operations, and financial performance for the region. Keller will report to Rich Jennings, president of Comcast’s West Division, and will oversee Comcast’s operations serving Colorado, New Mexico, Utah, Tucson, AZ and parts of Idaho with more than 2.5 million residential and business customers and managing more than 2,500 employees. Keller previously held the role of senior vice president for the Comcast Twin Cities Region, a position he held for four years. Under his leadership, the region experienced strong growth, operational excellence, and continued commitment to advancing digital equity in our communities and enhancing customer experience. Keller came to Comcast from the security services industry, where he served in several senior leadership roles, and lead that company’s largest region with more than 4,000 employees. “My family and I are excited to be moving to the Denver area, and I’m looking forward to leading the Comcast Mountain West team,” said J.D. Keller, senior vice president, Comcast Mountain West Region. “I’m eager to collaborate with local business, community, education and nonprofit leaders to create meaningful change in our communities and connect people to more of what they love.” “J.D. is a strong, innovative leader at Comcast dedicated to our employees and operational excellence,” said Rich Jennings, Comcast West Division president. “His track record for bringing teams together as well as his focus in and on the community will serve us well guiding this important, multi-state region.” A native of Utah, Keller earned a bachelor’s degree in communications from the University of Utah and a master’s degree in business administration from the University of Phoenix. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

August 17, 2021 11:44 AM Eastern Daylight Time

WiBotic Introduces New Lineup of Chargers and Transmitters for Drones and Autonomous Mobile Robots

WiBotic

WiBotic, a Seattle company that specializes in advanced charging and power optimization solutions for the rapidly expanding ecosystem of aerial, mobile, marine, space and industrial robots, today introduced several new cutting-edge chargers and transmitters for drones and autonomous mobile robots. The products showcase WiBotic’s expertise in innovating efficient charging solutions for robots that operate in all sorts of environments, even under the harshest conditions. Specifically, these new products include: OC-262 onboard charger. The OC-262 is a passively cooled onboard charger that was developed as a ruggedized system for the Department of Defense, but is now being released for wider use in response to customer demand. Passive cooling is particularly beneficial in punishing environments where water, dust, dirt and corrosion are significant concerns, and the OC-262 offers considerable benefits to customers operating in the oil and gas, mining, construction, marine exploration and agriculture industries. Providing up to 300W of power, the OC-262 has no moving parts, supports all common robot battery chemistries, and pairs with a weatherproof receiver antenna for a complete outdoor solution. Two models of the OC-262 are now available: An ST model with IP20 rating for applications that require passive cooling but can be more open to the environment. A WP model with IP67 rating for use in outdoor or extreme environments. OC-150 onboard charger. Designed for UAVs and smaller robots, the OC-150 is a compact and lightweight onboard charger that delivers up to 150W of total power and up to 10A of current depending upon battery voltage. As with other OCs, it supports multiple battery chemistries and has an output voltage range of 9V to 58.5V. TR-150 transmitter. A compact transmitter, the TR-150 uses the latest high-efficiency GaN transistors from WiBotic partner GaN Systems Inc. It is designed primarily for use with the new OC-150 onboard charger but supports all WiBotic OCs when deployed in diverse robot fleets. Delivering up to 150W of power, its new GaN-driven power amplifier has an exemplary 95% efficiency – leading to end-to-end wireless power system efficiencies of 85% or more. TR-300 transmitter. Like the TR-150, the TR-300 is a compact wireless power transmitter using GaN Systems’ technology for maximum efficiency. The TR-300 offers the same core benefits as the TR-150 but delivers up to 300W of power when paired with WiBotic’s OC-262 or OC-301 onboard chargers. Paul Wiener, VP of Strategic Marketing at GaN Systems, congratulated WiBotic on the announcement: “These new products are just as exciting for GaN Systems as they are for WiBotic. We continue to believe the market for high-power wireless charging systems is going to explode in the coming years and companies like WiBotic are going to lead the way through the use of GaN technology.” At the AUVSI Xponential show in Atlanta, GA, August 17-19 th, WiBotic is also demonstrating an innovative new use for onboard chargers. As drone service providers will attest, it can be difficult to keep track of individual battery health when large collections of diverse batteries are manually charged for repetitive field use. When used with WiBotic’s new Commander Fleet Energy Management software, lightweight WiBotic OCs can now track and report on individual battery charge cycles, termination voltage, charge rate (amps), and other critical factors that determine how a battery will perform day-to-day. “When it comes to power delivery for autonomous drones and mobile robots, it’s crucial to innovate with new technologies such as GaN to maximize efficiency,” said Ben Waters, CEO at WiBotic. “These new products not only push that technical envelope but are also designed to survive in the most extreme operational conditions. And when used together with WiBotic software, they now let operators track and optimize the performance of individual batteries within large and diverse collections - whether charging is performed manually or fully autonomously.” About WiBotic: WiBotic provides autonomous charging and fleet energy management solutions for the rapidly growing ecosystem of aerial, mobile, marine, space and industrial robots. Its products help companies optimize the uptime of robot fleets and are an integral component of fully autonomous robotic operations. WiBotic works with companies in a variety of industries. For more information, please go to: www.wibotic.com Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://www.wibotic.com/

August 17, 2021 09:00 AM Eastern Daylight Time

Comcast Business Helps Salem Florist’s Business Blossom with Enhanced Connectivity

Comcast Oregon / SW Washington

Comcast Business today announced that it is supplying Salem-based flower shop Green Thumb Flower Box Florist with a Business Internet connection and business phone services, enabling the florist to stay connected to enhance customers’ experiences and deliver bespoke services to its loyal customer base. Green Thumb has been in business for more than five decades. In that time, the shop has amassed a loyal following and was named Best Florist in Mid Valley by the Statesman Journal. While some florists offer the same bouquet arrangements, almost all of Green Thumb’s floral arrangements are customized based on individual customers’ needs by a small team of floral designers. The shop relies on its internet and phone lines for ordering. “Our floral designers are creating arrangements that hopefully make our customers feel special and eager to come back,” said Steve Outslay, owner of Green Thumb Flower Box Florist. “Our technology from Comcast Business is key to helping us keep customers coming back because it is reliable. Our internet is consistently fast, and our phone services are high-quality. Those solutions are our lifeline, so it makes all the difference that we can count on them.” With more grocery stores offering floral arrangements that consumers can pick up quickly, Green Thumb continues to distinguish itself from the competition with their custom arrangements, and what Outslay calls the “florist experience.” “We think that our reputation combined with technology will allow us to reach a larger group of people,” Outslay explained. “Knowing the quality and support of other floral companies, once a customer comes to us they will not want to go anywhere else.” Comcast Business’ Internet services are delivering fast, reliable connectivity with the bandwidth Green Thumb needs to handle all its devices. Meanwhile, its phone solutions allow Green Thumb to stay in touch with its customers while their staff is onsite or as they make deliveries. “It’s no surprise that Green Thumb Flower Box Florist has a dedicated group of customers that love their arrangements,” said Alan Goldsmith, vice president of Comcast Business Oregon/SW Washington. ”The passion that their teams have for what they do really shines through. We are proud to be powering possibilities for Green Thumb’s operations as they look to bolster their operations and local reputation.” About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. Contact Details Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://business.comcast.com/

August 16, 2021 10:05 AM Pacific Daylight Time

Cyvatar’s Stephanie Simpson Named a Finalist for the Top 10 Women in Cybersecurity at the 2021 Black Unicorn Awards

Cyvatar

Cyvatar today announced the selection of another member of its senior executive team as a finalist for outstanding achievement at this year’s Cyber Defense Magazine Black Unicorn awards, announced during the 2021 Black Hat USA conference. Stephanie Simpson, vice president of platform management, was chosen as a finalist for the Top 10 Women in Cybersecurity; she competed against the industry’s leading cybersecurity experts for this prestigious award. “We’re pleased to name Stephanie Simpson as a finalist for the Top 10 Women in Cybersecurity among an elite group of female information security professionals at the third annual Black Unicorn awards,” said judges Robert R. Ackerman Jr., David DeWalt, Dr. Peter Stephenson, and Gary Miliefsky. “This year’s competition was fierce, and she should be proud of her achievement.” Stephanie was selected from women around the world who vied for top honors. She has two decades of software product leadership, from ideation to launch, to fill gaps in the industry and meet customer needs. She has brought many award-winning innovations to market including Cyvatar’s cybersecurity-as-a-service (CSaaS) platform, developed with fellow Black Unicorn winner Craig Goodwin. As an engineer, Stephanie is no stranger to disruptive technologies, and customers and colleagues alike benefit from her passionate, transformative leadership style. “Female technical talent in cybersecurity is hard to find, and we’re fortunate to have such an accomplished practitioner as Stephanie on the executive team at Cyvatar,” said Corey White, Cyvatar co-founder and chief executive. “Diversity and inclusion are foundational to our success, which makes Stephanie’s vision, energy, and leadership vital as we recruit top talent across the organization.” Only Cyvatar offers subscription-based CSaaS designed to provide outcomes, continuous remediation, ongoing solution maintenance, and the ability for all of its customers to execute their security strategies at speed and scale. Find out how CSaaS can work for your business at cyvatar.ai. About Cyber Defense Awards This is Cyber Defense Magazine’s 9th year of honoring cybersecurity innovators, in this case the Black Unicorn Awards for 2021 on our Cyber Defense Awards platform. In this competition, judges for these prestigious awards includes cybersecurity industry veterans, trailblazers and market makers Gary Miliefsky of CDMG, Dr. Peter Stephenson of CDMG, Robert R. Ackerman Jr. of Allegis Cyber and David DeWalt of NightDragon with much appreciation to emeritus judge Robert Herjavec of Herjavec Group. To see the complete list of finalists for the Black Unicorn Awards for 2021 please visit https://cyberdefenseawards.com/black-unicorn-awards-finalists-2021/ About Cyvatar Cyvatar is committed to making cybersecurity effortless for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

August 16, 2021 12:00 PM Eastern Daylight Time

Goodway Group Wins Second Consecutive MarTech Breakthrough Award

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced that it has been selected as the winner of the “Best Predictive Analytics Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. In 2020, the Goodway Group was awarded “Best Data Visualization Solution” in the MarTech Breakthrough Award Program. Goodway Group’s data science team built BidRange, an advanced machine learning model that predicts whether an individual ad group can benefit from a base bid update, working across display, mobile and native campaigns with eCPA or viewability objectives prioritized by the client’s primary success measure. Each week, the model predicts whether to increase or decrease the base bid for Goodway’s thousands of programmatic campaigns. The platform uses signals from 23 custom-engineered features to keep the base bid at the optimal level, including the gap between the submitted bid and predicted clearing prices, the proportion of impressions going to top sites by impression volume and distribution of CPMs. If a Goodway Group media trader initially creates a campaign with an unreasonably high base bid, the solution makes a series of predictions that will decrease the base bid down to optimal. If the market shifts and a campaign’s base bid is no longer optimal, the predictive analytic solution detects and updates the campaign without intervention. “Ad groups that received updates had 11% lower CPMs month over month than the control ad groups that only had a standard bid factoring algorithm applied,” said Jay Friedman, President at Goodway Group. “Our data scientists developed this predict and update solution so that traders no longer need to exert mental energy on this programmatic lever. In turn, they can focus on higher leverage activities to best support our clients, such as producing actionable insights that lead to better business outcomes. We are honored that the hard work of our Data, Science and Analytics team is being recognized by MarTech Breakthrough this year. The ceiling is so high in this space and we will continue to aim to break through.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and more. This year’s program attracted more than 2,850 nominations from over 17 different countries around the world. “Successfully managing a programmatic campaign is a difficult task as there are many levers at a media trader’s disposal to optimize a campaign. Set the base bid too high, and you’ll be over-paying for impressions. Set it too low, and you’ll be unable to achieve scale,” said James Johnson, Managing Director at MarTech Breakthrough. “With this challenge in mind, the Goodway Group is a leading-edge digital partner that understands and is able to leverage the power of programmatic data so that marketers reach the right customer at the right price. Congratulations to Goodway Group, once again this year - this time as our ‘Best Predictive Analytics Solution’ award winner.” About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Contact Details Kite Hill PR for Goodway Group Bridget Callahan +1 631-338-7248 bridget@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 16, 2021 10:00 AM Eastern Daylight Time

1 ... 526 527 528 529 530 ... 599