Technology

Artificial Intelligence Big Data Cloud Computing Cyber Security Data Management Electronics Enterprise & Network Technology Financial Technology Hardware Mobile & Wireless Nanotechnology Semiconductor Software Telecommunications
News Release Digital Asset Direct

Lind to Provide $5M to Boost Prizma Sales to the Growth in Demand for Covid-19 Testing Across California

G Medical Innovations Holdings

TEL AVIV and NEW YORK, Dec. [16], 2021 G Medical Innovations Holdings Ltd. (NASDAQ: GMVD) (the "Company") today announced the pricing of a private placement in the form of a convertible note in the principal amount of $5,000,000 that has a two-year maturity and a fixed conversion price. Proceeds to be used to launch 25 Covid-19 testing centers in California in Q1, 2022. The first six locations are currently in operation as of Wednesday, December 15, 2021. G Medical Innovations Holdings Ltd., a telehealth, medical device, and remote patient monitoring company providing clinical-grade solutions for consumers, medical professionals, and healthcare institutions, Known for its groundbreaking technology, remote patient monitoring devices and services utilized by hospitals and cardiologists across the country, GMedical’s innovative Prizma monitoring device will be offered direct-to consumer for the first time at these testing locations, as part of an aggressive company direct-to-consumer strategy. Prizma is a user-friendly cell phone-sized device that can help monitor user’s vital signs, providing to-the-minute readings for ECG, temperature, oxygen saturation, heart rate, stress levels and blood pressure, help track body weight and glucose levels. Data is presented directly to the user and the designated care provider. Prizma can also be prescribed by physicians to patients with cardiac or respiratory disease, diabetes and other health issues. With the explosive growth in demand for Covid testing across the country, G Medical expects its new California locations to boost Prizma sales. “By offering Prizma at our Covid19 testing sites we are empowering consumers to measure and monitor their vital signs post testing, in the comfort of their own home,” said G Medical CEO Dr. Yacov Geva. “This unique opportunity to introduce our Prizma device to customers face-to-face at the point of sale is an important step forward in our company’s direct-to-consumer initiative EF Hutton, division of Benchmark Investments, LLC, acted as exclusive placement agent for the offering. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any of the securities described herein, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. Forward-looking Statements This press release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and other Federal securities laws. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar expressions or variations of such words are intended to identify forward-looking statements. Because such statements deal with future events and are based on G Medical’s current expectations, they are subject to various risks and uncertainties, and actual results, performance or achievements of G Medical could differ materially from those described in or implied by the statements in this press release. For example, G Medical is using forward-looking statements when it discusses the use of proceeds from the private placement, plans to open as many as 25 Covid-19 testing centers in California in Q1, 2022, its direct-to-consumer strategy and the benefits and advantages of its Prizma medical device. The forward-looking statements contained or implied in this press release are subject to other risks and uncertainties, including those discussed under the heading “Risk Factors” in G Medical’s prospectus filed pursuant to Rule 424(b)(4), filed with the Securities and Exchange Commission (“SEC”) on June 28, 2021, and in any subsequent filings with the SEC. Except as otherwise required by law, G Medical undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. References and links to websites have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release. G Medical is not responsible for the contents of third-party websites. Contact: G Medical Service +972 8-958-4777 service@gmedinnovations.com Contact Details G-Medical Innovations Holdings Ltd, Oren Cohen +972 8-958-4786 orenc@gmedinnovations.com Company Website https://gmedinnovations.com/

December 16, 2021 07:00 AM Eastern Standard Time

STATHERO DAILY FANTASY SPORTS PLATFORM SEES 5X REVENUE GROWTH, CLOSES A $4 MILLION SERIES A FUNDING ROUND LED BY BFG SPORTS BET

StatHero

This release issued on December 15, 2021 is being replaced with the following corrected version due to multiple revisions. The updated release reads: STATHERO DAILY FANTASY SPORTS PLATFORM SEES 5X REVENUE GROWTH, CLOSES A $4 MILLION SERIES A FUNDING ROUND LED BY BFG SPORTS BET StatHero, the fast-growing head-to-head Daily Fantasy Sports (DFS) app with unprecedented winning percentages and player spend, has raised $4 million in Series A Funding led by BFG Sports Bet. StatHero is the ONLY independent fantasy sports company playable in 34 states StatHero lets DFS players go up against house lineups instead of long odds contests with unknown users. The fantasy sports and sports betting hybrid has become a game-changing force in the DFS space with 400% month-over-month growth in deposits and players betting an average of $1,500/yr; THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. It’s this type of explosive growth that drew the attention of Illinois-based BFG Sports Bet, a venture capital fund with over a decade of experience in the highly regulated gaming industry. BFG is leading StatHero’s $4 million Series A Round of funding that caps a year of 5x revenue growth. The prospect of high-growth potential is obvious, and this marks a significant next step. Monica and Robert Breslow of BFG Sports Bet: “We believe StatHero is the most innovative, exciting, user-friendly DFS platform available on the market today and has potential for tremendous growth. The combination of the gaming market, passion of the founders and the clear innovation of the gameplay itself really set them apart in our eyes. Not to mention the disruption that StatHero has been able to bring to this industry over such a short period of time.” Following a $2 million seed round investment in June of 2020 (also led by BFG) StatHero focused its energy and resources on innovation and development. It has fueled a considerable rise in users and has seen the company’s valuation more than double in the time since. Jason Jaramillo, Founder of StatHero: “ This Series A round is so special to me because our original investors made it a priority to double up on their investment of StatHero. 2022 is going to be very big for us.” StatHero’s combination of next generation technology, skill-based games and low barrier of entry is disrupting the gaming space and enabling players to dive deeper into games while claiming a well over 50% winning percentage. As the company focuses on the future, a Series B round of funding is on the horizon for next spring. Until then, new products, new leagues and new features will be added to complement the slate of head-to-head contests and PARLAYS are next up. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. For media/press inquiries on, please contact: Dianne Quirante, dianne@emcbowery.com About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

December 15, 2021 02:38 PM Eastern Standard Time

Variational AI Partners with the University of British Columbia and adMare BioInnovations to Develop COVID-19 Therapeutic

Variational AI

Variational AI, developer of state-of-the-art generative AI technology to redefine the economics of drug development by accelerating the discovery of novel and optimized small molecule therapeutics, today announced the company has generated and ordered compounds for validation in partnership with the University of British Columbia (UBC) and adMare BioInnovations to develop a novel SARS-CoV-2 Main Protease (3CLpro) inhibitor. The therapeutic is intended to be efficacious against the wild type and current variants of concern, including Delta and potentially Omicron, in the form of an antiviral pill. The COVID-19 drug discovery program is funded by Canada’s Digital Technology Supercluster, which is supported by the Canadian Ministry of Innovation, Science and Industry. “The Variational AI team is honored to partner with the University of British Columbia and adMare BioInnovations to work to address this most urgent medical need,” said Handol Kim, co-founder and CEO, Variational AI. “As society continues to grapple with COVID-19 variants, it is more important than ever to leverage the power of machine learning to accelerate our drug discovery efforts.” Variational AI has trained its generative AI algorithm on a large amount of COVID-19 data to generate new molecules and has ordered a number of compounds to be synthesized that are predicted to be potent and safe with fewer side effects. Variational AI uses a generative model known as Variational Autoencoder (VAE), which is able to optimize molecular properties more quickly and uses data far more efficiently. The company intends to license the antiviral compound to a partner to accelerate progress and get the therapeutics into clinics sooner. “We are proud to support Variational AI’s innovative approach to discovering an effective therapeutic for COVID-19,” said Sue Paish, CEO of the Digital Technology Supercluster. “While vaccines offer the first and best line of defense against COVID-19, the global community needs as many therapeutic options as possible to prevent fatalities and improve patient outcomes.” Generally, pills can be manufactured, distributed and stored more easily and cost-effectively than vaccines and are particularly well-suited to treat people in developing countries. In addition to COVID-19 and its variants, the resulting therapeutic may also be efficacious against other coronaviruses. “Our lab is committed to remaining at the forefront of applying computational methods to discover COVID-19 therapeutics, and our collaboration with Variational AI to leverage the company’s powerful AI adds a promising pipeline of novel and potent SARS-CoV-2 Main Protease inhibitors to the arsenal of antiviral options,” said Artem Cherkasov, Ph.D., professor of medicine, University of British Columbia. About Variational AI Variational AI uses state-of-the-art machine learning in a data-efficient method to rapidly generate novel and diverse compounds that are optimized for multiple properties to avoid the most common causes of drug attrition and increase clinical probability of success. Variational AI works with leading biopharmaceutical partners and is developing its own internal pipeline. To learn more, visit https://variational.ai. Contact Details Sage Morander +1 401-490-9700 variationalai@svmpr.com Company Website https://variational.ai/

December 15, 2021 10:00 AM Eastern Standard Time

OUT OF OFFICE ALERT: Work Anywhere in the World Courtesy of Velocity Global

Velocity Global

Nationwide contest sends three winners to live anywhere in the world for a full year and keep their current job Velocity Global to showcase the positive impact of remote work by supporting the winners at no cost to their employers Velocity Global, the leading provider of global talent solutions, today announced its Out of Office Year TM contest, which provides three winners the ability to work remotely in their current jobs from anywhere in the world, paid for by Velocity Global. "In this new world of work, you can be the CEO of your own career. Talent can move across the country or across the world on their own terms and their employer can benefit,” said Ben Wright, Velocity Global founder, and CEO. “The ‘Out of Office Year’ demonstrates to employers and employees how simple it is to work from anywhere, all while gaining new life experiences and a broader world view.” Workplace flexibility remains top of mind for workers. According to an August 2021 survey from FlexJobs, 58% of employees reported they wanted to be full-time remote post-pandemic. It’s a desire among business leaders as well. In the 2022 Velocity Global Work in Progress report, 63% of the more than 1,000 tech leaders surveyed said they would prefer to work from a new location such as closer to family or overseas. As employers continue to institute policies around different workplace concepts – remote, in-office, or hybrid – employees are evaluating if those policies align with their priorities. “The ability to work remotely is one of the most important conversations employers can have with their current and potential employees,” said Robert Herjavec, founder and CEO of Herjavec Group and Velocity Global brand ambassador. “I grew a leading cybersecurity company by committing to hire top talent from anywhere. I know the benefits that ‘work anywhere’ brings to a business, but now employees know the benefits it brings to their lives. There’s no turning back and Velocity Global’s Out of Office Year sheds light on how simple it can be to make this benefit a reality.” Out of Office Year Contest Details The contest is open to all U.S. residents interested in moving to another location while keeping their current job. At OOOyear.com, applicants submit up to a 60-second video explaining where and why they want to work remotely. Velocity Global will select three applicants and fulfill their dreams of working anywhere. Velocity Global will facilitate the conversation between the employees and their employers regarding worry-free compliance, payroll, and employee support. Velocity Global will support that employee through its global work platform in any of more than 185 countries for one year at no cost to the employer. The employer simply continues to pay the salary, benefits, and other regulatory requirements just as they do now for that employee. The winners and their stories will be chronicled through Velocity Global’s social media channels to inspire other employees and employers to enter the future of work. For more information about the contest or to submit an entry, please visit OOOyear.com. Applications are now open until January 31, 2022. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

December 15, 2021 07:01 AM Mountain Standard Time

Video Image

Amber Group Reimagines Digital Wealth Management In The Metaverse With Launch Of WhaleFin

Amber Group

SINGAPORE - Media OutReach - 15 December 2021 - Amber Group, a global leader in digital assets, today announced the launch of WhaleFin, its flagship digital asset platform that is uniquely positioned to empower mainstream investors to build wealth in the digital era and further democratize access to the world of crypto finance. Built with the deep expertise that Amber Group has developed serving both institutional and retail markets, WhaleFin is an all-in-one platform that bridges the demands from both markets, serving as the preferred gateway to crypto for users, regardless of their experience. The launch of WhaleFin marks an important milestone for Amber Group, delivering on its mission to unlock the value of crypto finance for individuals and organizations, at a time when digital assets are gaining mainstream acceptance and adoption across global financial ecosystems. Designed with universality in mind, the WhaleFin combines institutional-grade features of the Amber Pro, launched in 2019, with the intuitive user interface and features of the Amber App, launched in 2020. "The concept of wealth has changed radically over the last few years and there is an urgent need for investors to rethink the way they build wealth in a future that is increasingly digital and decentralized", said Michael Wu, CEO and Co-founder of Amber Group. "WhaleFin represents the gateway into the new world of finance, one that will be underpinned by the growth of the metaverse and the rising prominence of digital assets. At Amber Group, we are incredibly excited to help shape this decentralized future, as we onboard investors at all levels into the world of crypto finance." With WhaleFin, all users can now access institutional-grade digital asset trading tools through a seamless interface on both web browser and mobile app. The platform comes in two versions to cover the full spectrum of investing needs - the 'pro' version lends comprehensive trading features for diversified investing activities, while the 'lite' version enables crypto beginners to buy, earn and swap digital assets simply and securely. Long-term value generation, next generation algorithmic trading, investment flexibility and state-of-the-art security are at the core of WhaleFin's product offering. Key features of WhaleFin include: Long term value generation – WhaleFin users can maximize their yields to build their digital wealth with WhaleFin's structured products that are designed to monetize their market views. Users are also afforded a high degree of customization that includes investment currency, linked price and maturity dates, offering them innovative ways to grow their portfolio of digital assets. Cutting edge algorithmic trading – WhaleFin supports customized algorithmic executions with automated ICEBERG, TWAP and VWAP orders with minimal price impact. Automated transaction cost analysis reports are also generated for users, providing them with a smarter and more transparent way to trade. Investment flexibility – Built with cutting-edge earn features that include a daily interest payout and early funds redemption, users can easily trade over 100+ digital assets at competitive prices on WhaleFin. Users will also enjoy the flexibility of using digital assets as collateral, allowing them to manage their portfolio risk as they implement margin trading strategies with highly customizable loan tenures. State-of-the-art-security – WhaleFin leverages multi-party computation technology, in partnership with leading security infrastructure providers in the industry to ensure users are able to invest and grow their digital assets with total peace of mind. Beyond empowering users with the best tools to make sound investment decisions, WhaleFin also empowers users with the opportunity to invest in a sustainable future. WhaleFin plans to harness resources from across the industry to support public education campaigns on the climate crisis as well as to mobilise communities to take action for our planet. "The launch of WhaleFin is a landmark moment for us. At Amber Group, we want to continue developing the digital assets ecosystem by empowering everyone with institutional-grade tools and new touchpoints for people to easily access their digital assets. As the ecosystem matures and becomes increasingly sophisticated, it is important that we help facilitate a connected and inclusive global market and uphold the democratic spirit of DeFi. Not only does this critically drive innovation for the advancement of our global economy, it is also the spirit of opportunity and the seed to create a better world for everyone," Wu added. For more information about WhaleFin, please visit https://www.whalefin.com. Due to regulatory reasons, WhaleFin does not currently support or provide services to customers from some jurisdictions. About Amber Group Amber Group is a leading digital asset platform operating globally with offices in Asia, Europe, and the Americas. The firm provides a full range of digital asset services spanning investing, financing, and trading. Amber is backed by prominent investors including Paradigm, Dragonfly, Pantera, Polychain, Sequoia, and Tiger Global. For more information, please visit www.ambergroup.io, or contact them at pr@ambergroup.io. Contact Details Amber Group Stella Wang pr@ambergroup.io

December 15, 2021 08:00 AM Eastern Standard Time

Image

STATHERO DAILY FANTASY SPORTS PLATFORM CLOSES A $4 MILLION SERIES A FUNDING ROUND BASED ON A $37 MILLION VALUATION LED BY BFG SPORTS BET

StatHero

The ONLY independent fantasy sports company playable in 34 states, StatHero lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. The fantasy sports and sports betting hybrid has become a game-changing force in the DFS space with 400% month-over-month growth in deposits and players betting an average of $1,500/yr; THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. It’s this type of explosive growth that drew the attention of Illinois-based BFG Sports Bet, a venture capital fund with over a decade of experience in the highly regulated gaming industry. BFG is leading StatHero’s $4 million Series A Round of funding, on a $37 million valuation. The prospect of high-growth potential is obvious and this marks a significant next step. Monica and Robert Breslow of BFG Sports Bet: “We believe StatHero is the most innovative, exciting, user-friendly DFS platform available on the market today and has potential for tremendous growth. The combination of the gaming market, passion of the founders and the clear innovation of the gameplay itself really set them apart in our eyes. Not to mention the disruption that StatHero has been able to bring to this industry over such a short period of time.” Following a $2 million seed round investment in June of 2020 (also led by BFG) StatHero focused its energy and resources on innovation and development. It has fueled a considerable rise in users and has seen the company’s valuation more than double in the time since. Jason Jaramillo, Founder of StatHero: “This Series A round is so special to me because our original investors made it a priority to double up on their investment of StatHero. 2022 is going to be very big for us.” StatHero’s combination of skill-based games and low barrier of entry has allowed players to dive deeper into games while claiming a well over 50% winning percentage. As the company focuses on the future, a Series B round of funding is on the horizon for next spring. Until then, new products, new leagues and new features will be added to complement the slate of head-to-head contests and PARLAYS. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. For media/press inquiries on, please contact: Dianne Quirante, dianne@emcbowery.com Contact Details STATHERO Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

December 15, 2021 06:00 AM Eastern Standard Time

Symphony wraps up 2021 with two acquisitions, new partnerships and an expanded global leadership team

Symphony Communication Services

Symphony, the leading markets’ infrastructure and technology platform, is now serving over 1000 financial institutions, capping off a year that was marked by significant growth for the company. Symphony spent 2021 executing on partnerships, acquisitions, and continuing to build its global leadership team. Continual technological advancements throughout the year have proved Symphony’s commitment to solving markets challenges, providing secure communications and networked infrastructure while consolidating itself as the largest secure community of financial firms and professionals in the world. On June 24, Symphony announced it had acquired Cloud9 Technologies, an innovative trader voice and electronic communication business, and on August 2, the company announced the acquisition of StreetLinx, the counterparty mapping platform, to offer the most complete and secure verified identity directory in financial services. In the last year, Symphony also chose Google Cloud as its primary cloud provider as part of a strategic multi-year deal, while also establishing partnerships with AccessFintech, Saphyre, Unqork and Quant Insight. Symphony had previously announced a partnership with low-code, no-code Genesis to provide the financial markets community with interoperable technology and applications, built and deployed both securely and at speed. The company has successfully proceeded with the rollout of Symphony 2.0, the second generation of its core collaboration platform, built in close partnership with financial firms to address their workflow needs, from front to middle, to back office and from the buy-side to the sell-side. Additionally, HSBC Global Private Banking engaged Symphony to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way. Global leadership team 2021 also saw the appointment of Brad Levy as CEO. “We continue to be committed to delivering networked market infrastructure,” Levy said. “We are thrilled to enter 2022 with an expanded team and are energized by the momentum from this year’s new partnerships and acquisitions.” Levy had joined Symphony in July 2020 as president and chief commercial officer. In addition to Levy, Corinna Mitchell was named general counsel, Benjamin Chrnelich, the company’s chief financial officer, assumed the additional role of president, while Dietmar Fauser became chief information officer. Also, Michael Lynch joined as Symphony’s new chief product officer, Gary Godshaw - former CEO of Streetlinx - was named the company’s chief revenue officer, and Jim Miller - Cloud9’s former COO - was named chief customer experience officer. Additionally, industry veteran Marie Patton joined Symphony as managing director for APAC. The team actively engaged with employees, customers and industry partners in London, Paris, Sophia Antipolis, New York, Boston, Washington, D.C., Miami and Sunnyvale when travel resumed post COVID-19 restrictions. Innovate conference On November 2, the firm hosted its flagship conference Innovate, where it showcased a live demonstration of how it is integrating the technology of Symphony, Cloud9 and StreetLinx into one powerful inter-firm workflow, and introduced new features such as the Secure Event Service and Groups. The audience heard from senior leaders from BlackRock, BNY Mellon, Citi, JP Morgan Asset Management, Zoom and Google Cloud on lively and relevant discussion panels. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community-built applications and bots. For more information, visit www.symphony.com. Contact Details Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

December 14, 2021 10:32 AM Eastern Standard Time

Earth-scorching electric motorcycle, fleet fueling with no credit card, AI-powered telematics for driver safety and training coming to ShowStoppers press event during CES 2022

ShowStoppers

Earth-scorching electrified speed, fleet payment for fuel, and AI-driven telematics for driver safety and training are coming to ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, mailto:sl@showstoppers.com, +1 310-936-8530. Journalists attending the press event will see advances to the winner of multiple transportation awards -- the new earth-scorching HyperSport streetfighter model, HyperFighter, the smartest, safest, all-electric sportbike in the world, from Damon Motors, https://damon.com. Car IQ®, https://www.gocariq.com, has created a payment solution that enables fleet vehicles to pay for fuel without a credit card. All it takes is three easy steps: Pull into the station, select the pump number and let the vehicle take it from there. Video telematics provider SmartWitness, https://www.smartwitness.com, a CES 2022 Innovations Award Honoree, showcases two cameras and a suite of AI solutions that improve safety and risk analysis for commercial truck fleets. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 14, 2021 09:45 AM Eastern Standard Time

Goodway Group Improves OfferIQ™ Automotive Industry Focused Video Overlay Ad

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announces their mid-cycle enhancement (MCE) to the company’s successful creative overlay ad unit, OfferIQ™. The updated product is designed expressly for automotive OEMs, Zones, LMAs, dealers, and their partner agencies. The improved dynamically-generated ad package meaningfully increases ad performance metrics. Introduced in October 2020, the original OfferIQ™ creative provided Goodway’s automotive clients with a revolutionary dynamic video ad unit. In addition to a better presentation of vehicle-specific incentives, OfferIQ™ enabled automatic at-scale ad customization for each participating dealer. The OfferIQ™ approach ended the era of traditional commercial tags or customized “doughnut hole” sections in the middle of an ad. Goodway’s proprietary system dynamically builds and delivers each ad in under 200 th of a second. Since its introduction, Goodway’s OfferIQ™ ad product has delivered over 95 million impressions utilizing PreRoll, YouTube and UniversalReach TV, Goodway’s Advanced TV/ Full Episode Player (FEP) solution. The performance of OfferIQ™ was tested over five months across 60 LMAs and hundreds of campaigns that ran traditional video versus OfferIQ™ ad units: Compared to traditional Advanced TV ads, OfferIQ™ ads showed a lift in conversion rates of 33%, meaning more ad viewers went on to take defined shopping actions at dealer websites after watching the ads. Compared to standard Pre-Roll video, OfferIQ™ raised conversion rates 25%, delivering proven increases for dealers. “The extra capabilities and customizable elements that come with the mid-cycle enhancement of OfferIQ™ make ads easier for customers to take in and act upon, which makes them even more effective,” said Tony Smihal, National Account Director at Goodway Group. Specific MCE improvements over the original OfferIQ™ ad units include: The dealer’s logo and address now accompany the dealership name to improve the connection to the dealer which helps lift conversion rates. The feature vehicle is larger to better identify the ad’s focus. The feature offer (type) is larger to make the offer a quicker read. The ad background is customizable regarding geography and/or season, to make the ad more relevant. Smihal added, “Goodway is the only agency offering a product as powerful as the new OfferIQ™. Our creative team developed a very capable dynamic ad creation system that gives our auto clients the ability to customize their marketing messages, which we have learned through market research, is extremely important to them; and the ads build themselves each time they run. While developed for our automotive clients, OfferIQ™ could be applied to other businesses that serve customers through a brick-and-mortar multi-location model.” The enhancements to OfferIQ™ not only increase conversion and completion rates, they also build on OfferIQ™’s ability to offer automated ad customization. This enables Zones, LMAs, and dealers to easily build and run campaigns that integrate brand-approved video assets, any vehicle or incentive and specific identification for Zone, LMA or dealers. A selection of backgrounds is available with the MCE to add another layer of visual customization. Available scenes include city skylines, regional landscapes, and seasonal graphics. “It is Goodway’s deep experience across the automotive Tier II and Tier III sectors that fuels innovative digital deliverables like the OfferIQ™ MCE,” says Dave Wolk, Goodway CEO. “The story behind OfferIQ™ is a great one; Our team collaborated with clients to fundamentally change automotive creative, and we used Goodway’s digital and programmatic strengths to do it.” Additional Goodway research has documented that when Goodway coordinated Zone campaigns with LMA campaigns, there was a 131% increase in conversion rate, reducing Cost Per Lower Funnel Actions by 59%. For additional information and an example of the MCE OfferIQ™, visit: www.goodwaygroup.com/auto About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble +1 862-368-8011 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

December 14, 2021 09:15 AM Eastern Standard Time

1 ... 489 490 491 492 493 ... 599