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ChainUp has launched a Web3 wallet solution based on MPC protocols to support Filecoin Virtual Machine (FVM) ecosystem

ChainUp

ChainUp Group founder and CEO, Sailor, commented, "We have launched an enterprise solution called the MPC (Multi-Party Computation) Wallet to assist our partners in managing digital assets with enhanced security and lower barriers. Our solution also offers a suite of enterprise solutions for institutional customers, including workflow management, shared wallet, and financial reporting. In addition, we provide a WalletConnect protocol-based solution for Web3 partners, enabling their applications to seamlessly integrate with the MPC Wallet and allowing them to focus on their core business activities.” ChainUp Group recently announced the launch of a Web3 wallet solution that balances the Web3.0 users need for security and functionality. This new Web3 wallet solution leverages on ChainUp Custody Multi-Party Computation (MPC) technology and the MPC protocols, allowing users to securely manage their assets while exploring various DAPPs such as DEX, blockchain games, and NFTs. The solution currently supports over 10+ protocols including ETH, BSC, AVAX, and MATIC, and it is the first to support the Filecoin EVM ecosystem. ChainUp has noticed a growing demand for Web3.0 solutions and an increase in the interest for the use cases in the DeFi ecosystem. There is currently no wallet available that can provide asset security while meeting the needs of Web3 users who want to explore decentralized finance (DeFi) applications. Most wallets on the market that support Web3 functionality use traditional private key management, which is relatively insecure. MPC is a cryptographic protocol that allows a group of users to jointly generate and manage a private key without revealing any part of the key to any individual member. This means that even if one member's computer or device is compromised, the private key remains secure because it requires the cooperation of multiple members to access it. An MPC wallet works by splitting the private key into multiple shares and distributing them among a selected group of users or devices. When a transaction needs to be signed, the wallet combines the shares in a secure environment to generate the necessary signature. This method eliminates the need for a single point of failure, such as a single device or user, and makes it more difficult for hackers to steal the private key. Overall, an MPC wallet can provide a higher level of security compared to traditional single-key wallets, which are vulnerable to attacks such as theft, loss, or hacking. About ChainUp Group Founded in 2017, ChainUp is a leading end-to-end blockchain technology solutions provider covering infrastructure development and ecosystem support. Built on the mission to empower businesses through blockchain technology, ChainUp’s innovative and all-around compliant solutions include digital asset exchange systems, NFT trading systems, wallet solutions, and digital assets custody and management. Headquartered in Singapore and with offices around the world, the company has served more than 1,000 clients in 30 countries, reaching over 60 million end-users. For more information, please visit: www.chainup.com. Contact Details ChainUp Media Team pressrelease@chainup.com

March 22, 2023 04:16 AM Eastern Daylight Time

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Traveling on a Budget in 2023

YourUpdateTV

While prices for flights, hotels and rental cars are all up across the board, demand for travel isn’t slowing. A recent survey from pay over time provider, Affirm, revealed that despite record-high costs, the average person plans to take three trips this year and spend over $3,000 on travel. Furthermore, 3 in 4 of Millennial and Gen-Z respondents plan to take up to 6 trips this year, with over half planning to spend up to $5,000 on travel. Traveling on a budget can help ensure that people are spending responsibly while also providing ways to make their money go further. Affirm SVP and Financial Health Expert, Katrina Holt, participated in a nationwide satellite media tour, offering her top tips for financially-conscious travelers in 2023: Don’t forget to set a budget. The recent Affirm survey found that nearly 1 in 5 plan to travel this year without setting a budget beforehand, which can easily lead to overspending. When creating a budget, be sure to consider expenses across accommodation, meals, transportation and shopping. Use a transparent, flexible pay over time option like Affirm to spread out your costs and stick to your budget. By selecting Affirm at checkout, approved travelers can split travel costs into biweekly or monthly payments. Travelers will see the total cost of their purchase and will never pay more than they agree to upfront Affirm does not charge late or hidden fees. Watch out for gimmicks that come with travel credit cards. Early sign up bonuses might be enticing, but can easily lead to overspending as you try to hit the minimum. 0% APR credit card promotions can come with deferred interest and surprise you with balloon payments down the line. A video accompanying this announcement is available at: https://youtu.be/2ZCQtGXL7y8 Affirm is helping travelers by offering a smarter way to pay at some of the largest travel merchants in the US and Canada, including American Airlines, Expedia, Hotels.com, KAYAK, Vrbo, Priceline, and more. For more information, visit Affirm.com About Katrina Holt Katrina Holt is the SVP, Operations and Financial Health Expert at Affirm. Affirm is a new kind of payment network — one based on trust, transparency and putting people first. As a technology and financial services executive, Katrina brings more than 27 years of financial services, operations, and risk management leadership. Prior to Affirm, she was the Chief Compliance Officer at GE Capital Bank and WebBank, respectively. Earlier in her career, Katrina served as the Audit Director for GE Capital, as well as a commissioned bank examiner with the FDIC. She holds an Executive MBA from the University of Utah and a BS in Accounting from Weber State University. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 21, 2023 02:30 PM Eastern Daylight Time

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News Release

Predictive Oncology partners with Cancer Research Horizons to leverage AI for new cancer drugs

Predictive Oncology Inc.

Predictive Oncology chief business officer Pamela Bush and Dom Pollard, business development manager at Cancer Research Horizons, join Proactive's Natalie Stoberman to discuss their new partnership for new cancer drug development. The collaboration will utilize Predictive Oncology’s PEDAL technology to evaluate Cancer Research Horizons’ pre-clinical drug inhibitors of Glutaminase in order to determine which cancer types and patient populations are most likely to respond to treatment with these compounds. PEDAL is an artificial intelligence (AI) and machine learning platform which makes high-confidence drug response predictions enabling a more informed selection of drug-tumor type combinations for clinical development. Contact Details Proactive USA +1 347-449-0879 na-editorial@proactiveinvestors.com

March 21, 2023 01:38 PM Eastern Daylight Time

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Online Capital Formation is a cost-effective and reliable alternative to fund businesses

KoreconX

With the latest happenings in the online banking world, venture capital funding is uncertain for the short term. Yet challenging times are when capital for innovation and development is needed most, leading companies at all stages to evaluate a different alternative for capital: the private market. Venture capital refers to investments made by venture capital firms, typically in early-stage startups or companies with high growth potential. Private capital, on the other hand, can come from a variety of sources, such as high-net-worth individuals, family offices, or private equity firms. These investments are made in countless industries and stages of development. Another difference that may lead entrepreneurs to opt for private capital is that, in most cases, venture capital firms take an active role in the management, while private capital investors do not - which allows entrepreneurs to retain control. Oscar A Jofre, Co-founder and CEO of KoreConX, explains. “Using digital platforms to raise funds from investors through JOBS Act regulations, companies have access to the exemptions from SEC registration such as RegA+, RegCF, RegD, and RegS, reaching a larger pool of investors beyond traditional VCs and private equity firms. These investments can be accessed by anyone, regardless of their net worth or accreditation status, and at any time, 24 hours a day, 365 days a year”. The SEC reports that $4.5T was raised in the private capital markets in 2022, of which the new JOBS Act regulations (RegCF, RegA+, RegD) accounted for $150.9B. Online capital formation platforms allow greater transparency, giving investors more information about an offering before they commit to investing in a particular business. This allows investors to make more informed decisions and reduces the risks associated with investing. Online platforms also typically charge lower fees than traditional VCs and private equity firms, making it a more cost-effective way to raise funds. Taken together, these advantages make online capital formation through RegA+, RegCF, RegS, or RegD attractive, viable alternatives to traditional venture capital for companies looking to access a wider pool of investors quickly and efficiently and with greater transparency. About KoreConX Founded in 2016, KoreConX is the first secure, All-In-One platform that manages private companies' capital market activity and stakeholder communications. With an innovative approach and to ensure compliance with securities regulations and corporate law, KoreConX offers a single environment to connect companies to the capital markets and now secondary markets. Additionally, investors, broker-dealers, law firms, accountants, and investor acquisition firms, all leverage our eco-system solution. Founded in 2016, KoreConX provides the first secure online infrastructure for private companies to conveniently and compliantly manage every aspect of their capital market activities, from issuing securities to shareholder relations. Investors, broker-dealers, law firms, accountants, and investor acquisition firms all leverage our ecosystem solution. KoreConX also maintains a large online library of educational content to help companies navigate their capital-raising journey. Contact Details Rafael Goncalves +1 888-885-0881 rafael@koreconx.com Company Website https://www.koreconx.com

March 21, 2023 12:59 PM Eastern Daylight Time

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Solving The Challenges Of Digital Asset Tax Information Reporting With Ledgible

Ledgible

In recent years, the rise of digital assets and cryptocurrencies has challenged the traditional tax reporting and compliance framework. With more individuals and companies investing in digital assets, there has been a growing need for clear guidelines and reporting mechanisms to ensure proper taxation and regulatory compliance. This is where tax information reporting, specifically Form 1099 generation, plays a crucial role. The Internal Revenue Service (IRS) requires that all US taxpayers report their worldwide income, including income earned through the sale or exchange of digital assets and cryptocurrencies. This means that digital asset exchanges, brokers, and other third-party service providers must provide accurate and timely Forms 1099 to their customers and the IRS, underscored in the Infrastructure and Investment Jobs Act, which goes into effect in 2024. The IRS has been paying closer attention to digital assets and cryptocurrencies in recent years, signaling a shift towards increased regulation and enforcement in this space. In recent years, the IRS has released increased guidance on the taxation of digital assets, highlighting the need for accurate reporting and compliance. With the increasing focus on digital assets and cryptocurrencies, companies that service US customers are facing new regulatory challenges. They must ensure that their tax reporting processes are accurate and compliant, or risk facing penalties, fines, and reputational damage. Ledgible, the leader in digital asset tax and accounting solutions for traditional finance enterprises, fintech companies, and accounting professionals, also leads the industry in providing 1099 reporting solutions for digital assets. Ledgible offers a comprehensive platform that simplifies the tax reporting and compliance process for digital assets and cryptocurrencies. The Ledgible platform provides end-to-end support for tax reporting, from transaction data collection to tax form generation. Its intuitive interface makes it easy for users to manage their digital asset portfolios, calculate gains and losses, and generate accurate tax forms both for individuals needing 8949s and Schedule Ds, but additionally for enterprises and institutions that need 1099 report generation for their clients. The Ledgible platform also offers a range of advanced features to help users optimize their tax reporting and compliance, including cost basis calculation, automated tax loss harvesting, and real-time tax impact analysis. Perhaps most importantly, the Ledgible platform is designed to fully comply with the latest IRS guidelines and regulations, giving users peace of mind that their tax reporting is accurate and up-to-date without having to worry about the back-end management of how their data gets compiled. Ledgible has built a reputation as a leader in digital asset tax and accounting, thanks to its advanced features, intuitive interface, and commitment to compliance. Its platform has been adopted by a wide range of clients, from individual investors to institutional funds, and has been praised for its user-friendly design and comprehensive functionality. Overall, the importance of tax information reporting and Form 1099 generation for digital assets and cryptocurrencies cannot be overstated. With the IRS increasing its focus on this area, companies that service US customers must ensure that their tax reporting processes are accurate, compliant, and efficient. Ledgible is the best-in-class solution for digital asset tax and accounting, offering a comprehensive platform that simplifies user tax reporting and compliance. With its advanced features, user-friendly design, and commitment to compliance, Ledgible is helping to set the standard for digital asset tax and accounting in the years to come. To learn more about Ledgible and it’s offerings, visit their website or get in touch with their solutions experts. This article was originally published on Benzinga here. Ledgible provides AICPA SOC 1 & 2 Type 2 assured digital asset tax and accounting solutions for institutions, investors, and professionals. The Ledgible Crypto Platform is the proven crypto asset solution for professionals with leading accounting firms and major digital asset companies globally. Ledgible is used by thousands of firms, enterprises, investors, and professionals to make tax reporting and accounting easy. For more information, visit ledgible.io. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Jan Jahosky jan@verady.com Company Website https://ledgible.io/

March 21, 2023 11:30 AM Eastern Daylight Time

From Middle-Class Families To Millenial Millionaires, Renting Is The New Buying – Rentberry Says It’s Here To Make The Renting Experience A Good One

Rentberry

By Faith Ashmore, Benzinga The American dream used to be that you got married, settled down, purchased a home and grew old. Today that landscape looks a lot different, and buying a home is not as common as before. While it’s undeniable that financial burdens like increased debt, growing home prices and rampant inflation are contributing to the decrease in home purchases, consumer behaviors and preferences are also shifting towards renting in lieu of buying. Approximately 43 million families live in rented apartments in America; this is the highest level in half a century. Internationally the trends are largely the same; for example, 56% of Swiss and 40% of Germans choose to rent versus buy. And it’s not only people who can’t afford a mortgage that are choosing to rent. In the past five years, the number of households making $150,000 or more a year that decided to rent increased by 82%, and the number of millionaire renter households tripled between 2015 to 2020. So Why Are People Choosing To Rent Instead Of Buy? For starters, it is difficult for people to lock into a 30-year mortgage. Not only do you need a good credit score to get approved, but rising mortgage rates have caused many households to be priced out of buying and remain in the renting space. COVID-19 has made renting a lot more desirable because of the increase in work-from-home options. Prior to the pandemic, 57% of Americans said they rarely or never worked from home. Now a plethora of companies offer remote work as an option, and because of this, people are not geographically tied to their job. This has increased the desire for people to move more freely, and renting makes the most sense for this type of lifestyle. People might want to live in Miami for three months and then go to Los Angeles for the next six. Renting has also become more desirable among millennials because they view buying a house as a step that can be achieved later in life. Millennials are more concerned about debt than they are about buying a house and because of this, they’ve gravitated towards renting for longer. Because of this, more people are looking for mid-term rentals. In a world of digital nomads and professionals working from home, not to mention people who frequently travel for education or work, the need for mid-term rentals is on the rise, and while many companies offer rental services, only a few cater to those searching for mid-term accommodation. Rentberry Inc. is an online rental platform that looks to streamline the entire process and makes renting easy and accessible. What’s more, Rentberry plans to introduce a Flexible Living solution dedicated entirely to mid-term rentals. The Flexible Living feature is for people who are looking for rental agreements between three and 12 months. Rental properties that are part of this program require no security deposit and are fully furnished. As Renting Trend Continues To Increase, The Need For A Comprehensive And Easy Rental Platform Might Be Imperative One of the reasons that Rentberry reports it is such an attractive platform for users is that they bring transparency, accessibility, and ease to the world of renting. To date, renting has been a difficult process with little automation, but Rentberry is seeking to change this. Rentberry is a platform where all rental tasks can be done in one place. The platform is simple and intuitive, and Rentberry offers landlords and tenants a modern, contact-free, and automated means of renting properties. On Rentberry, an applicant can see how many offers have been submitted for a listing as well as other pertinent information. A potential tenant can then submit an application, upload all necessary documentation, and if they are approved by the landlord, there is a lease eSign option. From there the rental property is managed digitally through Rentberry. The company aims to be a one-stop shop for all renter needs – the platform allows tenants to make monthly payments, request maintenance and communicate with the landlord. Plus, if and when a tenant decides to change properties, their previously saved information is ready to be plugged into a new application. Rentberry understands the importance of simple organization and systems that foster a healthy tenant-landlord relationship. Rentberry could be changing the game when it comes to renting, making it easier for tenants and landlords alike. There is no indication that the increase in renting is slowing down any time soon, and Rentberry’s platform could very well become a household name when it comes to renting. This article was originally published on Benzinga here. Rentberry is the first closed-loop platform that makes the long-term rental process transparent and safe, offers contactless rental experience, and helps properties realize their true market price. Its patented technology allows tenants to submit custom offers and potentially save $87 billion on move-in costs that are currently blocked as rental security deposits. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Oleksii Humeniuk o.humeniuk@rentberry.com Company Website https://rentberry.com/

March 21, 2023 09:25 AM Eastern Daylight Time

Sekur Private Data Set To Launch Swiss-Hosted SekurVPN — First 5000 Subscribers Get A 60% Yearly Discount

Sekur Private Data Ltd

By Faith Ashmore, Benzinga Sekur Private Data Ltd. (OTCQX: SWISF) (CSE: SKUR) (FRA: GDT0) announced they will be launching a private, Swiss hosted and highly encrypted, non-big tech VPN solution. Sekur is a US-listed cybersecurity and internet privacy company that provides private and secure communications solutions. It uses its own servers hosted in Switzerland, and military-grade encryption security and combines it with its proprietary encryption and Swiss data privacy laws. The company has responded to growing demand from its existing consumer and business users that have asked the company for a VPN product, and Sekur has completed its state-of-the-art Swiss-hosted VPN privacy solution. Sekur has acquired all the servers needed for the encryption processing and hosting of SekurVPN in its Swiss data centers. The official launch of SekurVPN is set for April 7, 2023. Currently, the company is offering a pre-registration discount to all of its existing Sekur users and shareholders. Pricing will be as follows: $7/month per user or $70/year per user. However, Sekur is offering a promotional price to celebrate the launch. The first 5,000 people to register will receive a 60% discount on the yearly price, totaling $28/year per user for the first two years. Users can go to www.sekurvpn.com to get the offer directly. SekurVPN was designed to help users wanting to mask their IP addresses from hackers. One example of the VPN solution in action would be a user being able to have full privacy and protection from hackers hijacking location information when a user logs into their bank or email. One major factor about SekurVPN is the fact that users will not need to register their phone numbers to download the App on iOS or Android, rendering the user “invisible” to hackers snooping on users’ phone numbers and penetrating their devices through that weakness. Alain Ghiai, CEO of Sekur Private Data said: "We are very excited to announce this pre-registration opportunity for our users and shareholders and anyone wishing to have true privacy on the internet, at a 60% discount to our already very affordable pricing model. The launch of SekurVPN is set for April 7, 2023. We have high hopes for the success of SekurVPN, due to its highly private nature, since it does not use any big tech or computing or hosting and offers only Swiss IPs. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any Big Tech or Hyperscaler platform, we offer a truly independent, private and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses and protect their intellectual property, and their privacy, from data miners and malicious hackers." Sekur is a closed-loop platform with layers of security and SekurVPN is an extension of its commitment to privacy. The company’s existing corporate products like SekurMail and SekurMessenger offer users complete privacy because its code is unavailable for the manipulation that causes hacks, and its Swiss hosting protects users from privacy intrusive laws. In today’s day and age of hacking and cybersecurity threats, it is important to have access to true privacy, and Sekur can help you achieve just that. This article was originally published on Benzinga here. Sekur Private Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure communications and secure data management. The Company distributes a suite of secure cloud-based storage, disaster recovery, document management, encrypted e-mails, and secure communication tools. Sekur Private Data Ltd. sells its products through its websites www.sekur.com and www.sekursuite.com, and approved distributors, and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Corporate Department corporate@sekurprivatedata.com Company Website https://sekurprivatedata.com

March 21, 2023 09:25 AM Eastern Daylight Time

Accel backs Appbrew as it drives retention and conversion for ecommerce sellers with native mobile apps

Appbrew

More than 66% of Shopify orders were placed via mobile devices and online sellers with a mobile app are 3 times more likely to generate a sale. Helping merchants benefit from these tailwinds, mobile app platform Appbrew is today announcing a $2m seed funding led by Accel with participation from Riversde Ventures and prominent angels to scale their app building platform. Appbrew is promising an unrivaled mobile shopping experience for customers through their very own native app. Appbrew is a no-code ecommerce mobile app platform that enables any ecommerce brand to quickly create native mobile apps for iOS and Android mobile devices. This replaces the current uncertain, unreliable and expensive means of using third parties or building tech resources. Appbrew prioritizes giving freedom and control to its users with a drag-and-drop interface that empowers brands to create and iterate their apps in a self-serve way. Appbrew also supports an unlimited number of custom pages & complete layout customization. This enables apps to serve as authentic brand extensions. All of these features emphasize a creative and organic approach to app development. It discourages frameworks and unnecessary restrictions. Launched in 2022, mobile apps made via Appbrew offer a true extension of the online sellers website retaining brand identity and customer journey flow. The Appbrew platform offers consistent UX across the web store and the app by supporting third-party integrations. It also generates app-specific promotions (discounts and offers) on their online stores for transactions completed via the app which encourage higher conversions. Appbrew founders Abhijeet Singh (CEO), Mayank Agarwal (CTO) and Sharat Chandra (CPO) have a long and deep background in building ecommerce tech stacks for Fortune 500 companies and hyper-growth startups at Walmart, United Health Group, Samsung, and Zopsmart, Zupee, Udaan and Otipy.com, In setting up Appbrew, the team interviewed 150 DTC founders, CMOs and their growth leads and learned that they are overcoming their customer retention and conversion-to-sales rates using mobile apps. The reported conversion was up 3x and the average order value increased up to 50% through apps vs mobile website. With these learnings, Appbrew is solving mobile apps capabilities for all ecommerce brands. Abhijeet Singh, CEO and Co-Founder at Appbrew, commented: “With the rise of mobile commerce and the shift to digital shopping, shopping apps have become a part of consumers’ daily lives. Appbrew empowers direct-to-consumer marketing teams to easily create configurable native mobile apps to achieve higher conversion and retention. With Appbrew, ecommerce brands can supercharge their content, commerce and community to drive conversion, retention, and growth.” Smart phones contributed more than 74% of retail traffic in Q’4 2022. “This statistic should encourage any ecommerce business owner to start thinking about a mobile app. Otherwise, they may miss a prime opportunity to capitalize on online shoppers who use their mobile devices to make purchases” added Abhijeet Singh. Pratik Agarwal, Principal at Accel commented: “Excited to partner with Appbrew, as they help brands in building stronger connections with their valued customers. In the current environment of expensive performance marketing, Appbrew increases brand profitability by improving conversion rates and retaining loyal customers. Their emphasis on enhancing mobile shopping experience piqued our interest, and we are pleased to be part of their mission.” Alex Pattis, General Partner at Riverside Ventures added: "We're very excited to have met and invested in Appbrew at this stage. With so much commerce done on mobile, it's imperative to allow brands to deliver an optimal shopping experience. It's great to see appbrew already making it easier for DTC brands to scale through their no-code mobile app platform. Abhijeet's understanding of the problem and background in scaling companies certainly got us excited to partner at this stage." About Appbrew Appbrew is a headless no-code platform that enables global brands to build and scale high-conversion-rate mobile apps. Appbrew is venture backed by Accel (Backers of Shopify, Klaviyo, etc) and Riverside Venture (Backers of Bonobos, Eight Sleep, Slack, DocuSign, etc). For more information please visit https://appbrew.tech/ About Accel Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere, from inception through all phases of private company growth. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com About Riverside Ventures Riverside Ventures is an early-stage venture capital fund founded by high-level and experienced operators with an untraditional path into venture. Contact Details Appbrew Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://appbrew.tech/

March 21, 2023 09:00 AM Eastern Daylight Time

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Kevel Launches New Retail-Ready Customer Data Platform, Kevel Audience, at ShopTalk

Kevel

Platform monetization leader Kevel announced today it will be launching their new customer data platform, Kevel Audience, live at this year’s ShopTalk event in Las Vegas. Kevel Audience is a customer data platform (CDP) specifically built for digital retailers to better maximize first-party data opportunities and efficiently switch between various channel partners to create tailored customer experiences. “Audience is a unique CDP for a privacy-conscious future. It was built to enable digital retailers with secured first-party data and out-of-the-box advanced segmentation for audience outreach needs,” says Paulo Cunha, General Manager, Kevel Audience. “Kevel Audience is a sustainable CDP offering with hundreds of retail specific attributes and segments for retailers to create custom audiences. This is how Kevel Audience sets itself apart from privacy black-box players who come with risks.” Kevel provides innovative technology that retailers can use to sustain long-term customer acquisition and retention, and remain competitive in a crowded marketplace. The new platform will help collect first-party data from any source whether an e-commerce website, app, brick-and-mortar store, or through CRM. It then unifies and segments users, and allows the personalized audience to be activated wherever a brand needs it – from social media and ad campaigns to email campaigns, onsite personalization, and more. A broad variety of metrics can also be analyzed in the platform’s all-encompassing granular reporting. Deployed in individual AWS data silos, Kevel Audience will put retail users first by providing other key features such as individualized RFM segmentation, custom retail event predictions, and a personalized marketing playbook. “We are in the midst of a retail media rebellion in the advertising and marketing industry, and I’m proud to say that Kevel is leading the charge and empowering retailers to maximize their ROI across platforms,” says James Avery, CEO and Founder, Kevel. “We created this CDP out of a need to reset a landscape that continues to rely on platforms designed for speed and short-term results. With Kevel Audience, retailers can invest in themselves, take ownership of their data, and harness personalized user experiences without compromising.” Schedule a meeting with Kevel at Shoptalk here to learn more about Kevel Audience. To request a demo, click here. ABOUT KEVEL Kevel offers the infrastructure APIs needed to quickly build custom ad platforms for sponsored listings, internal promotions, native ads, and more -- allowing brands to drive new revenue in a user-first way. Kevel is committed to the vision that every online retailer and publisher should be able to add privacy-focused ad revenue streams and take back the Internet from Google, Amazon, Facebook, and other digital monopolies. Customers like Ticketmaster, Yelp, Strava, Klarna, and many more have already launched successful ad platforms on Kevel. The company has received many accolades, most recently winning the 2021 Digiday Technology Award for Best Monetization Platform for Publishers and recognized by Insider as one of the hottest adtech companies of 2021. Learn more at www.kevel.com. Contact Details Kevel Veronica Ruth +1 845-430-8743 kevel@kitehillpr.com Company Website https://www.kevel.com/

March 21, 2023 09:00 AM Eastern Daylight Time

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