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BLKBOX.ai launches intelligent media buying platform, enabling companies to scale profitably

BLKBOX

Over $378B is spent every year on digital ad spend as companies seek to engage consumers online using the latest technology to enhance their user experience and make purchases. AdTech business BLKBOX is launching their intelligent media platform to help companies make this ad spend go further and faster for them. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scale ad spend 3x while reducing the time taken to manage end-to-end media buying from 6 hours to just 6 minutes. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: the creative assets, budget and KPIs. The platform automates the heavy lifting in campaign creation, audience creation, creative testing, advanced analytics, determines the winning bids, and also allocates budget against the best performing campaigns. Critically, BLKBOX acts as a growth enabler, frees time for media buyers to focus on outcomes, think strategically and take a wider view on spend as they target growth. Athar Zia, CEO and co-founder at BLKBOX commented: “Advertising and buying media serves as the growth engine for so many companies and we’ve seen how technology has enhanced creative outputs on so many levels. Yet there has been no innovation in large parts of the wider industry, especially for media buyers. It still remains a manual and time consuming affair and prone to human error. Our intelligent automation will quickly remedy this and deliver our express purpose, to help companies scale profitable ad campaigns. Just as the end creative is a growth hack for brands, BLKBOX exists to be the power supply to deliver that growth for all companies.” BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. BLKBOX has been growing revenues 50% month-on-month while operating a gated experience for multi-million dollar worth private and listed billion-dollar worth companies in the gaming industry over the last 12 months. Having helped them scale their ad spend 3x, BLKBOX is now opening their intelligent media buying platform to every company globally. “We have seen, at close quarters, how ad spend has worked for companies. The process is just not fit for purpose. Advertisers are judged on driving successful, profitable ad campaigns and fundamentally company growth. We are here to help. Using our experience and expertise in algorithms, we will improve operational efficiency, while removing human error and helping companies scale profitably” add Athar Zia. The BLKBOX intelligent media buying platform will initially focus on social media ad spend, chiefly on Facebook ads. Their reach will broaden over the coming year to encapsulate Google, TikTok, Snapchat, Apple, Twitter and Ad Networks. Athar Zia added: “We’re initially competing in a $378B annual digital ad spend marketplace but will broaden this quickly. We are democratising the media buying space, making it easier and faster for people to make ad spend decisions. Our overall aim is to turn anyone, regardless of experience, into a best in class media buyer. This will enable companies to scale faster, focusing on making products and creating experiences that their customers want.” In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. They were judged on our four criteria points - Innovation, Impact, Socially Postivitiness, Shippability. BLKBOX was announced as a winner alongside Microsoft and SAP. About BLKBOX AdTech business BLKBOX is leveraging advanced automation and financial algorithms to help companies acquire high-value users by providing greater visibility and control of their digital ad spend. BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: creative assets, budget and KPIs. Customers include Glu, Kabam, Redemption, Live Play Mobile, Radish, A Thinking Ape, Tala, and Industry leading Social Casino companies. In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. BLKBOX was announced as a winner alongside Microsoft and SAP Contact Details BLKBOX Bilal Mahmood +44 7714 007257 press@blkbox.ai

August 03, 2021 08:00 AM Pacific Daylight Time

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North 6th Agency Announces Partnership With Everscore As Public Relations Agency Of Record

North 6th Agency

North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has partnered with Everscore as the public relations agency of record (AOR). Founded in 2019, Everscore is the first direct-to-consumer marketplace connecting curious consumers with the leading THC and CBD brands. Everscore’s platform provides a safe, familiar buying experience that enables consumers to discover and experience cannabis products with the convenience of free two-day shipping or a fast home delivery service. Unlike other cannabis e-commerce solutions, Everscore’s platform is the only true three-sided marketplace connecting consumers, brands, and growers. By bypassing the traditional dispensary retail model, the company will be able to expand product offerings for consumers while providing brands with exposure to a wider audience of potential customers. “The pandemic has changed the way people shop, and like with many other industries, cannabis consumers no longer want to be limited to brick-and-mortar shopping experiences,” said Daniela Mancinelli, CEO of N6A. “What Everscore is creating will revolutionize the cannabis industry by making it more approachable for new consumers, and more equitable brands trying to enter the space. We look forward to working with their leadership team – who are bringing with them a wealth of traditional tech and CPG experience – to build a platform that will disrupt the current dispensary model and be a catalyst for the continued growth of this industry.” N6A will support Everscore on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. N6A’s Outcome Relations™ model combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers. “When selecting an agency, we wanted to find a team that is not only successful traditional public relations but has in-depth knowledge of the cannabis market and what it takes to resonate with both businesses and consumers,” said Jeffrey Sampson, CEO and Founder of Everscore. “In N6A, we have a partner who is not only committed to our company’s success, but the industry as a whole, and we look forward to working together to drive our purpose forward.” For more information on Everscore, please visit www.everscore.com. For more information on N6A, please visit www.N6A.com. ABOUT NORTH 6TH AGENCY (N6A) North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A's clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry's best talent, IPO'd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world's most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 619-450-3743 cbooze@n6a.com Company Website https://www.n6a.com

August 03, 2021 09:00 AM Eastern Daylight Time

Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Going on Vacation? Have Your Home Pay for It

YourUpdateTV

Your weekend outdoors, last minute getaway, or long-awaited reunion with family or friends can be made possible by sharing your space. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share tips on how to become a host. A video accompanying this announcement is available at: https://youtu.be/xkLGGNrt7TE Yes, you don’t have to decide between being a Host or a guest, because you can be both at the same time. Inspired by this major travel shift, Airbnb upgraded their service to make it easier for people to integrate travel into their lives, and for more people to become Hosts. This is something that Airbnb Hosts are already doing. More than 13 percent of them said they shared their space with visitors while traveling for vacation or work. Also, according to a recent Airbnb report, half of the new listings that were both activated and booked in early 2021 got a reservation request within four days, and as of April 30, 2021, the average annual earnings per Host who had welcomed at least one guest during the preceding year was $9,600. Now, Airbnb made it even easier for anyone who wants to take advantage of the coming travel surge by hosting, with a brand new onboarding process that has been simplified from dozens of steps to just 10. Prospective Hosts can also use the What’s My Place Worth tool to estimate how much they’ll earn by sharing their home. The interactive tool computes the estimated income through inputs for geography, type of listing and space and factors in prior Airbnb booking data in the area. And for travelers, Airbnb launched a new tool called Flexible Destinations, to make it easier than ever to discover these special stays. Clicking on the ‘I’m Flexible’ button will reveal unique listing categories with those nearest to your location right at the top of the list. If you are looking to share your space this summer to pay for your vacation, you can get started as a host by going to Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 03:00 PM Eastern Daylight Time

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Summer Wellness Must-Haves

YourUpdateTV

With summer underway, it’s a great time to take stock of your health and wellness and set yourself up for success for the rest of the year. While it’s always a good idea to get your exercise, eat healthy, and live an active lifestyle, there are also some products and supplements that can help people live the healthiest versions of themselves. A video accompanying this announcement is available at: https://youtu.be/Wfpl-bmP0Z8 Overall Health and Wellness: Summer is a great time to kick start new healthy habits like taking daily walks, enjoying fresh fruit and veggies while they’re in season and exploring what vitamins and supplements are right for you. The new Nature’s Bounty ® Curated Combinations makes starting easy. This suite of four unique personalized nutrition packs (Daily Essentials, Set the Foundation, Master the Day, and A Good Night) brings personalized nutrition to the masses and takes the guessing game out of vitamin purchases – all without lengthy health quizzes, blood tests or costly subscriptions. For those looking for a gummy vitamin option, the Sundown ® Adult Multivitamin Gummies and Sundown ® Kids Multivitamins are a fun and delicious way to take your vitamins. These gluten free, dairy free and Non-GMO gummies have essential vitamins to provide support for bone, immune and heart health. Coping with Occasional Stress: Life can sometimes feel overwhelming and we’re right there with you. To help with occasional stress*, check out the new Nature’s Bounty ® Stress Comfort Fast-Acting Calm, which features a new chewable watermelon COOLMELTS™ tablet that works quickly to soothe your mind in response to occasional stress.* Made with a non-GMO formula, this 100% drug-free tablet activates the refreshing watermelon chill flavor and delivers a cooling sensation as the tablet quickly dissolves. Cognitive Health: Cognitive health is a concern for people of all ages. With that, we officially launched our first-ever Nature’s Bounty ® Brain Health Platform which consists of three products – Brain HP, Brain Superfood and Brain Focus – which can support cognitive health.* Nature’s Bounty ® Brain HP is a watermelon jelly bean supplement designed with gamers in mind who want to support their brain health, focus, reaction time, visual perception, and attention* – without the caffeine or jitters. Nature’s Bounty ® Brain Superfood is a vegan capsule containing a blend of plant-based antioxidants to support brain health, short-term memory and concentration.* Nature’s Bounty ® Brain Focus is an invigorating flavored COOLMELTS™ tablet to calm the mind and recharge the brain to help consumers focus in as little as one hour.* Looking and Feeling Our Best: Let’s face it – we want to look and feel our best all year-round. One way to pamper yourself is with the new Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans – a first for the beauty supplement space 1. These innovative delicious mixed berry, strawberry and watermelon fruit flavored jelly beans include keratin and twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* But that’s not all! Women can also turn to the new Solgar ® Menopause Relief. For many women, menopause can effect and even get in the way of daily life – physically and emotionally. By taking just one tablet daily, Solgar ® Menopause Relief relieves a full range of these symptoms and promotes a positive mood.* In fact, over 90% of women showed improvements in menopausal symptoms.*^ For more information, visit bountifulcompany.com *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ^In clinical studies on Siberian rhubarb after 12 weeks of continued use. Individual results may vary. 1 Total US – Multi Outlet + Conv (HSN Category – Food, Drug & Mass Market) – Latest Completed 52 Weeks Ending 5/23/21 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 01:00 PM Eastern Daylight Time

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Symphony acquires StreetLinx to offer the most complete and secure verified identity directory in financial services

Symphony Communication Services

Symphony- the leading markets’ infrastructure and technology platform - will now offer the most complete and secure verified directory in the financial services industry as it has acquired the counterparty mapping platform StreetLinx. This acquisition adds over 200 institutional counterparties to the more than 1000 institutions already served by Symphony. “As we accelerate from directory to identity solutions, Streetlinx brings Symphony a full spectrum of identity-verified investment professionals, including portfolio managers, traders, research analysts and sales teams that will enrich Symphony’s already established and active community of over half a million financial professionals. We are proud to continue to add value to our user community and the industry as a whole”, said Symphony CEO Brad Levy. A secure, enriched and up to date verified directory is a key tool in markets as it increases efficiency and reduces risk across the board. Integrations between the Symphony and StreetLinx platforms are already being deployed, enabling enhanced directory information, entitlement based connections and content distribution across trusted counterparties. The combined solution brings standardization and entitlements to allow professionals to seamlessly connect with the right counterparty, person or platform. StreetLinx CEO Gary Godshaw explained: “We founded StreetLinx to modernize the exchange of organizational data and drive better connectivity between counterparties. While we knew the pain points well, it was really our clients who have led and shaped the solution since day one. Joining Symphony is a perfect fit for StreetLinx’s clients and for us as a team. Our combined offering will expand the scope of applications and increase the breadth of use cases for our users from front to back office. We are thrilled to be joining such a strong brand and culture. This deal simply formalizes what has felt like a partnership from the start.” Levy has previously shared that Symphony would buy, partner with, or acquire strategic assets for the company and the industry. Symphony acquired the trader voice and electronic communication company Cloud 9 Technologies in June, positioning the company to take the lead in front office communications with new services and solutions combining trader voice with natural language processing (NLP) and automation. The company also announced in July it had chosen Google Cloud as its primary cloud provider and would be migrating its platform in the coming year. Marlin & Associates and Goodwin Procter LLP were financial and legal advisers, respectively, to Symphony, while Broadhaven Capital Partners and Goodwin Procter LLP were financial and legal advisers, respectively, to Streetlinx in this transaction. Financial details of this transaction have not been disclosed. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. About Streetlinx StreetLinx, the preeminent financial services counterparty mapping platform, is a marketplace for the exchange of organizational data with trusted third parties. The firm standardizes internal directories and provides entitlement controls for sharing bilaterally between counterparties. 130+ buy-side firms and 50+ dealers have joined the platform since its launch in 2019. Contact Details Symphony Communication Services Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

August 02, 2021 10:03 AM Eastern Daylight Time

Helping Small Businesses Post-Pandemic

YourUpdateTV

Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships. In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing. Recently, Global Head of Business Marketing at Klarna, Stephanie Paturzo, participated in a nationwide satellite media tour to discuss the challenges small business face and a new initiative that is looking to help. A video accompanying this announcement is available at: https://youtu.be/Pyjnz2UVoys The past year has been really tough for small businesses. Many are struggling from loss of revenue, inability to fulfill orders, and pivoting their e-commerce platforms. But good news - the market and these businesses are primed for recovery - the majority of small businesses noted that their biggest focus over the next 6 months will be finding new customers. That requires massive investment in time and resources, which small businesses might not have. Klarna wants to help them thrive and build their own recovery. Klarna, a leading global retail bank, recently launched their Klarna Small Business Impact Initiative. With this initiative, they are providing 100 small businesses across the country $4.5M in free services; that means Buy Now Pay Later services to increase sales and free marketing to help them find new customers. As a global payments provider and shopping service, Klarna has a network of nearly 20 million shoppers in the U.S. and 250,000 retail partners worldwide. With Klarna, small businesses are enabling customers to shop with more control and flexibility. Businesses who want to work with Klarna can go to klarna.com/business. To shop at these small businesses, customers can download the Klarna app on their phones. About Stephanie Paturzo: Stephanie is Global Head of Business Marketing at Klarna, where she focuses on awareness, engagement, and acquisition of merchant partners. She has spent the last 10 years working in retail and technology, developing multi-channel campaigns, dynamic partnerships, and brand strategies. With experience in both business and consumer marketing, Stephanie feels most passionate about B2H (business-to-human), emphasizing brand love, experience, and loyalty at the core of strategies. Previously, Stephanie led brand marketing and partnerships for WeWork during its hyper-growth period, and spent time at Bloomingdale’s and Michael Aram, a luxury home-decor brand. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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A Box for Every Lifestyle: Tips on How to Be Prepared on the Go

YourUpdateTV

What if you could discover new products that cater to your interests, but also support small businesses? Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. Recently, the Host of Dailyburn 365 and BYUTV’s Battle of the Ages, JD Roberto, teamed with Bespoke Post and YourUpdateTV on a satellite media tour to talk about the Bespoke Post concept and tips on how to be prepared on the go. A video accompanying this announcement is available at: https://youtu.be/oG2BDWlDE2g Bespoke Post was founded with a mission to work with small brands and help them establish themselves in the industry, and approximately 90% of the products they sell come from small businesses. By being a member, you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. And Bespoke Post negotiates on behalf of their community to deliver quality goods at an affordable price—each box is priced at $45 but filled with usually $70+ in value. From outdoor gear, apparel, or to trying new food and drink recipes, there is a box that caters to all these categories and more. Some of their most popular boxes include: Weekender, Flip, Aged and Over Easy. The concept of Bespoke Post is to create subscription boxes around a central theme that will introduce people to something new. All they need to do is take a quick preference quiz and they’ll be assigned a ‘Box of Awesome’ each month with curated products that fit their lifestyle. Members also have the option to skip or swap their shipment anytime, at no cost. Bespoke Post subscription boxes and e-commerce services are available at bespokepost.com. About JD Roberto: JD Roberto is a two-time Emmy nominated TV personality, writer, director, and producer. JD is currently the host of BATTLE OF THE AGES, a new family-oriented game show on BYUtv. He is also Executive Producer and Host of the ground breaking DAILY BURN 365 (Emmy® nomination) – where he's helping lead a revolution in fitness and digital streaming. Music lovers can catch JD hosting SONG POP LIVE a daily, app-based music game show based on the wildly popular music trivia app. You can also find him streaming the latest in tech, outdoor, and kitchen gear on AMAZON LIVE. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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CIPIO Appoints AI and Big Data Pioneer Dr. Jin Yu as CTO and Launch 2.0 of Next-Gen Subscriber Experience Platform

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Dr. Jin Yu as its CTO as it gets ready for its next phase of growth with Next-Gen Subscriber Experience Platform TM 2.0. With 25 years of experience in big data, AI, and distributed computing, Dr. Yu is a seasoned technologist and a serial entrepreneur who has co-founded multiple startups including Kyndoo, an influencer marketing software platform with 2,000+ influencers and 90 million social user profiles, eBrain, an AI platform, and Portaura, a social data platform with 100 million location-based social user profiles. He started his career with HP (DEC) Systems Research Center, where he worked with several Turing Award recipients on distributed file systems and other cutting-edge technologies. Dr. Yu, who holds a Ph.D. in Computer Science and Engineering from the University of New South Wales, Masters from Stanford University, and a BS in Computer Sciences and a BA in Mathematics from the University of Texas, Austin, has authored several papers in AI, Big Data and Cloud Computing domain. Dr. Yu is also a serial entrepreneur, co-founded two startups, Portaura in social mobile big data and Martsoft in e-commerce search engine. Early in his career, he spent a number of years in HP(DEC) Systems Research Center, one of the top research labs in the world, where he worked closely with numerous Turing Award recipients in browser technology, search engine, multimedia, and distributed file systems. “We are currently living in a subscription economy, with little insight into the relationship between subscribers and their subscriptions,” said Dr. Yu. “That’s why I’m beyond thrilled to be joining a pathbreaker like CIPIO that obsesses over the subscriber journey. Our next-gen Subscriber Experience Platform TM helps digital subscription businesses and organizations create lifelong customers by strengthening and deepening the connection between a subscriber and their subscriptions. The platform incorporates patent-pending AI technology to supercharge any organization with the equivalent power of hundreds of data scientists.” As digital businesses look beyond the COVID-19 pandemic, they can no longer afford to leave acquisition, retention, and growth to chance. Digital businesses are faced with increasing competitive pressures as consumers have a plethora of choices and switching costs are nominal. CIPIO’s Subscriber Experience Platform TM enables these organizations to shift from a reactive approach to these challenges to a proactive one, allowing them to manage dynamic market pressures as well as aggressive competition. “CIPIO is proud to welcome onboard someone as highly decorated and revered as Jin; it’s an immense honor to have someone of his caliber join us as we reframe the digital subscription economy. Given our mission for Humanizing Subscriptions TM, we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision,” said Sundeep Sanghavi, CEO, CIPIO. “In the new norm, Hyper-Personalization is a must for every digital subscription organization and Jin’s deep knowledge, AI skills, and experience in processing social media data of structure, unstructured and deep learning is the key for our customers to augment their subscriber data and leapfrog in an ever-changing digital world.” On the heels of its explosive growth following its inception, CIPIO is now rapidly gaining momentum and leveling the playing field in media and entertainment, digital fitness, eLearning, eSports, and financial services by providing enhanced AI capabilities to players of all sizes. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations to sense, learn, predict behaviors and patterns of their individual subscribers leading to a dramatic increase in engagement, retention, and new acquisitions by strengthening the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. Contact Details CIPIO Inc. Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 29, 2021 09:00 AM Pacific Daylight Time

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