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AmeriLife Announces Key Leadership Additions to its Distribution & Marketing Organizations

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, today announced two key leadership changes to its Distribution and Marketing organizations aimed at accelerating and fortifying its business against the backdrop of record-breaking organic and acquired growth over the last two years. The leadership changes were announced jointly by Chief Distribution Office Mike Vietri and Chief Marketing Officer Ovi Vitas: Kelly Atkinson, an 11-year-veteran of AmeriLife, steps into the newly created role of Senior Vice President, Distribution Operations. Reporting to Vietri, Atkinson will work closely with AmeriLife’s Executive Leadership Team to create, implement and rollout plans for operational processes designed to support our continued Distribution growth. She will oversee daily operations across Distribution, managing regular touchpoints and ensuring accountability and regular reporting – including the development, communication and implementation of effective growth strategies and processes. She will also be responsible for establishing and managing governance systems with clear processes and procedures and consistent affiliate oversight. Lastly, Atkinson will also continue to lead the charge on all Distribution events, incentive and sponsorship programs, while also driving forward key Distribution initiatives. Prior to this new role, Atkinson served as senior vice president, Brand Management and Creative Services. She started with the company as a project manager within AmeriLife’s marketing communications team and has grown with the company throughout her tenure, delivering on a host of enterprise programs. In the last year alone, Atkinson’s leadership produced a refreshed AmeriLife brand image; the launch of the Marketing Masterminds webinar series; the company’s first-ever Distribution National Kickoff Conference; the launch of the new, modern AmeriLife.com website; and much more. “Over the last 18 months, the AmeriLife Marketing and Distribution teams have made significant progress in repositioning our brand and building out a broad set of resources and programs to support our affiliates, agents and advisors,” said Vietri. “As a result, the organization is significantly larger and more complex than it was two years ago, and the need for a coordinated focus on our objectives and growth drivers has never been more important. We’re privileged that the individual to fill this critical role came from within AmeriLife, and I couldn’t be more excited to welcome Kelly to our team.” “I’m excited for this next chapter of my career with AmeriLife,” added Atkinson. “I’ve had the privilege of growing with AmeriLife, and look forward to allowing that experience to help me continue to support the needs of the company in my new role as we continue to grow and take our Distribution to new heights.” As Atkinson transitions, Sarah Smith joins AmeriLife as its new Senior Vice President, Brand & Creative Services, with accountability and responsibility for all brand, internal and external communications, creative services, and marketing account management. Smith is charged with leading the organization on delivering exceptional creative output, as well as implementing a centralized intake and project management program for its various marketing service lines and affiliates. Smith comes to AmeriLife from one of its largest affiliates, Senior Market Advisors (SMA), where she was, most recently, Group Vice President of Marketing Strategy and Planning. Under Smith’s leadership, the SMA marketing team increased efficiencies and effectiveness of marketing campaigns through streamlined workflows and a fresh approach to project management. In her tenure with SMA, she also was instrumental in the creation of engaging training content and programs to better assist accounts in their growth, and most recently launched a new and improved website with portal functionality for agents. “I couldn’t be more grateful for Kelly’s leadership of our Marketing Services team, and am excited to support her in her new role as she works to transform Distribution operations,” said Vitas. “I’m equally as thrilled to welcome Sarah to the team, whose experience and expertise will undoubtedly build upon our strong foundation and further elevate AmeriLife’s brand and creative output in new and innovative ways on behalf of our enterprise and family of companies.” “I’m thrilled to take this new step in my career with one of the fastest growing insurance distributors in the country,” added Smith. “Over the past five years with Senior Market Advisors, I was given the opportunity to take risks and grow my skill set in ways I never thought imaginable. At a time when the marketplace is rapidly evolving, I’m eager to bring my experience to AmeriLife to help support the team as we take on new challenges and grow together.” ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

March 21, 2022 10:00 AM Eastern Daylight Time

EVERY BITE COUNTS

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ag0S9pD2VB8 March is National Nutrition Month, a perfect time to highlight the food, meals, and behaviors that impact our overall health and wellness. According to the U.S. Food and Drug Administration (FDA), a healthy dietary pattern can help people achieve and maintain good health while reducing the risk of chronic diseases—like cardiovascular disease, type 2 diabetes, obesity, and some types of cancer—throughout their lifetimes. Regardless of age, race, or ethnicity, a proper nutrition and wellness plan often requires different food and beverage choices during the various stages of life. Some changes are accomplished by making simple substitutions, while others require more thought and effort to achieve significant benefits. Whether creating a plan for an individual or family, it’s important to consider foods and beverages that are nutrient-dense, rich in plants, and contain few added sugars. Syn has a few tips to help enhance any nutrition and wellness plan throughout 2022. GET PERSONAL: When it comes to customizing a nutrition and wellness plan, it’s important to understand our body’s unique needs. Syn admits, “Food is confusing, and everyone has an opinion.” That’s why she recommends eliminating uncertainty with a personalized nutrition program that helps people understand exactly how to eat for their own body and gut bacteria— so they can feel healthier, lose weight, and have more energy without dieting or counting calories. Syn likes ZOE’s personalized program. The ZOE journey starts with an at-home test created by top scientists as a part of the largest nutrition study in the world. The results power the ZOE app and show members which foods are best for them and how to combine foods to reach their health goals. ZOE members learn to stop restricting foods and eat abundantly. For more information, go to joinzoe.com. Direct link: https://joinzoe.com/how-it-works Facebook: https://www.facebook.com/joinzoe1/ Instagram: https://www.instagram.com/zoe/ Twitter: https://twitter.com/Join_ZOE SNACK SMART: According to the USDA—over the last 30 years, the average number of snacks consumed per day doubled. As a registered dietician nutritionist, Syn is on the lookout for ways to snack without feeling guilty, adding, “We’re a nation that loves snacking, it’s important for me to help people make heathier choices when it comes to eating and drinking.” One brand she turns to is Lundberg Family Farms. Their Organic Rice Cake Minis are an ideal bite-sized snack. They are made from organic whole grain brown rice and are perfectly thin, with a subtle crunch. “Variety and taste are two things I consider when snacking, and these come in five standout flavors—Ginger Seaweed, White Cheddar, Sea Salt, Apple Pie, and Buffalo Ranch,” says Syn, “They’re a better-for-you snack option with ample nutritional value. You can also pair them with a light dressing, your favorite cheese, or cut up some fresh Roma tomatoes as a topping.” The Rice Cake Minis are USDA Organic, Non-GMO Certified, 100% Whole Grain, and Certified Gluten Free. For more information, go to Shop.Lundberg.com. Direct link: https://shop.lundberg.com/ Social media handles: Facebook: @lundbergfamilyfarms Instagram: @lundbergfarms Twitter: @lundbergfarms CUSTOMIZE & GO: When customizing a plan, it’s important to consider foods and beverages that are nutrient rich, low in fat, and contain little added sugars. Syn says it’s important to search for foods and drinks that are packed with nutrients. Another brand that she recommends is Almond Breeze Almondmilk—a nutritious plant-based milk that’s a good source of vitamin A and an excellent source of calcium and vitamins D and E. Almond Breeze’s Unsweetened Vanilla and Unsweetened Original Almondmilk flavors are ideal for those looking for delicious sugar-free options, and the new Almond Breeze Extra Creamy Almondmilk has a rich, creamy mouthfeel at only 80 calories per cup that is a perfect swap for dairy milk in any recipe. Syn also likes the convenience of almonds, adding, “They’re easy to grab and go, and pair perfectly with vegetables and dips.” Blue Diamond Almonds are packed with five grams of plant protein per serving (28 almonds) and are an excellent source of antioxidants, Vitamin E and magnesium—making them the perfect, healthy, super-flavored superfood snack. For more information, visit bluediamond.com. Direct link: https://www.bluediamond.com/ Social media handles: Facebook Blue Diamond Almonds Blue Diamond Almond Breeze Instagram @bluediamond @almondbreeze Twitter @bluediamond @almondbreeze Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 18, 2022 12:14 PM Eastern Daylight Time

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The Silent, Undetected Cause of Early Heart Disease

YourUpdateTV

One in 5 people worldwide have high Lipoprotein(a) – sometimes referred to as “L-P-little a” – an important genetic risk factor for premature heart disease and stroke. If you have a family history of early heart disease or have been told that heart disease “runs in your family,” but you’ve never been told why, it’s important to know if you have high Lp(a). Recently, founder and CEO Katherine Wilemon and chief medical officer Dr. Mary McGowan from the Family Heart Foundation, participated in a nationwide satellite media tour to discuss this silent, undetected cause of early heart disease. A video accompanying this announcement is available at: https://youtu.be/Tl08nDPSy9k Genetic disorders driving early cardiovascular disease are very common, but almost never diagnosed. Elevated levels of Lp(a) increase the risk of inflammation, blood clotting and clogging — or plaque buildup — inside your blood vessels, which can block the flow of blood and oxygen to your heart or brain and cause a heart attack or stroke. Almost everyone gets tested for high cholesterol, but in the U.S. fewer than 1% are screened for Lp(a). It’s important to know that Lp(a) levels are inherited — they’re unrelated to diet, exercise, obesity, and lifestyle. To find out if you’re affected, ask for a simple blood test to check your Lipoprotein(a). An Lp(a) test measures the level of Lipoprotein(a) in your blood. People might be surprised to know that this test is not part of a standard blood test that provides your cholesterol levels, so their doctor will need to order it directly. In order to create awareness worldwide of Lp(a), the Family Heart Foundation established the first annual Lp(a) Awareness Day on March 24. People can join the movement by following the Family Heart Foundation on Twitter, Facebook, and Instagram and sharing our messages about Lp(a) with friends and family. We aim to make a difference for those who have never heard of this common genetic condition. The Family Heart Foundation is addressing gaps in care through research, advocacy and awareness. The Family Heart Foundation aims to save generations of families from early heart disease by helping those at risk get the information they need to protect themselves and their family. For more information, visit MoreFamiliesMoreHearts.org About Katherine Wilemon: A decade ago, founder and CEO Katherine Wilemon created the Family Heart Foundation (formerly the FH Foundation) to improve early diagnosis and treatment of familial hypercholesterolemia (FH). Katherine had a heart attack at the age of 39, a diagnosis of familial hypercholesterolemia at 41, and, years later, she found out she also had elevated levels of lipoprotein(a). At the time of her diagnosis, Katherine realized that genetic disorders driving early cardiovascular disease were very common, but almost never diagnosed, leaving 9 out of those affected at high risk for the number one cause of death and illness. She resolved to bridge this enormous gap in diagnosis, because with early and accurate diagnosis, individuals can live decades longer without debilitating cardiovascular disease. She has led the Family Heart Foundation as it became a national catalyst for the research, education, awareness and support needed at every level of healthcare and public policy to prevent the early and devasting impact of genetic causes of heart disease and strokes including Familial Hypercholesterolemia (FH) and elevated Lipoprotein(a). Her vision and the mission of the Family Heart Foundation is to transform the lives of millions of families by assuring that everyone has the knowledge required to fight the early onset of heart attacks and strokes About Dr. Mary McGowan: Dr. Mary P. McGowan is the Chief Medical Officer of the Family Heart Foundation and the Co-Director of the Lipid Clinic at Dartmouth Hitchcock Heart and Vascular Center. Dr. McGowan received her medical degree from the University of Massachusetts and remained at the University of Massachusetts Medical Center for both internship and residency. She completed her fellowship at Johns Hopkins Hospital, and is the author of numerous articles and five books. She has been the principal investigator on more than 30 national and international clinical trials and has lectured widely in the United States, Canada, Europe, and Asia on cholesterol metabolism. Dr. McGowan has previously served on the alumni board at the University of Massachusetts Medical Center, the National Lipid Association Board of Directors and the NH Affiliate of the American Heart Association Board. Dr. McGowan lives in Bedford, NH with her husband, and they have three children. About the Family Heart Foundation: The Family Heart Foundation is a non-profit research and advocacy organization. The Foundation is a pioneer in the application of real-world evidence, patient-driven advocacy, and multi-stakeholder education to help prevent heart attacks and strokes caused by familial hypercholesterolemia and elevated lipoprotein(a), two common genetic disorders that have an impact across generations. The Family Heart Foundation conducts innovative research to break down barriers to diagnosis and management of inherited lipid disorders; educates patients, providers, and policy makers; advocates for change; and provides hope and support for families impacted by heart disease and stroke caused by FH, HoFH, and high Lp(a). The organization was founded in 2011 as the FH Foundation. For more information, visit FamilyHeart.org and follow us on Twitter, Facebook, Instagram and LinkedIn. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 17, 2022 04:00 PM Eastern Daylight Time

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San Diego Zoo Wildlife Alliance Opens Wildlife Explorers Basecamp at the San Diego Zoo

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/O343OcgruC0 There is excitement in the Southern California air as the San Diego for the opening of its newest and most anticipated area of the Zoo – the Denny Sanford Wildlife Explorers Basecamp. Built on the site of the former Children’s Zoo, Wildlife Explorers Basecamp is a 3.2-acre state-of-the-art, multi-ecosystem experience designed to provide guests of all ages with an up-close look at nature and offer fresh, high-tech interactive opportunities that nurture empathy for wildlife and encourage future caretakers of the planet. Inside Basecamp, Zoo guests will visit with a variety of fascinating species and engage on a deeper level by utilizing full sensory and multifaceted elements, including “parallel play” opportunities from climbing and crawling around a massive tree house, to exploring through amazing water play elements; experiencing interactive touch screen games, using microscopes to reveal natural wonders, and specialized animation that utilizes artificial-intelligence (AI), dynamic lighting and whole-room scented environments. Wildlife Explorers Basecamp encompasses eight buildings and habitats dispersed throughout four zones, featuring wildlife that live in these ecosystems: Rainforest, Wild Woods, Marsh Meadows and Desert Dunes. The Rainforest zone is centered around the 10,000-square-foot McKinney Family Spineless Marvels building, where guests will experience invertebrates—including crustaceans, arachnids and insects—such as leafcutter ants, spiders, scorpions, stick insects and more. Inside, there is a pollinator experience with giant beeswax-fragrant honeycombs and an observation pane that gives guests the chance to see the workings of a real-life beehive. The projected migration flyover encounter showcases various insects, including migrating monarch butterflies, grasshoppers and dragonflies as part of a large meadow scene that curves along walls and encompasses a domed ceiling. The Wild Woods area offers guests the chance to visit with unusual wildlife species, such as coatis and squirrel monkeys, which are both native to Central and South America. The space features the striking Prebys Foundation Discovery Bridge and a 20-foot-tall Tree of Dreams—a tree house designed as an ancient oak. This dynamic and detailed nature-play tree provides multiple points of access for guests—from a suspension bridge and net tunnel to a spiral staircase—and a parallel play experience to the squirrel monkeys that live in the adjacent habitat. Water play is another focus of this woodland-themed zone, which includes a waterfall that flows into a gentle meandering stream, an exhilarating splash pad, unpredictable water jets, and a bluff area with a boulder scramble made to encourage exploration. Marsh Meadows aims to evoke a sense of visiting marsh-like habitats, including swamps and estuaries. The pathway through this area was designed to help convey a sense that guests are inhabiting the marsh along with frogs, fish and other wildlife that lives there. The central hub of Marsh Meadows is the Art and Danielle Engel-funded Jake’s Cool Critters building—a two-story herpetology and ichthyology structure with more than 7,000 square feet of immersive environments, digital media, learning opportunities and educational classroom spaces, created to engage wildlife explorers of all ages. The wildlife here includes snakes, amphibians, crocodilians, turtles and lizards, including endangered Fijian iguanas. At the nearby Rady Ambassadors Headquarters, guests will meet wildlife from all over the planet, including a two-toed sloth and a prehensile-tailed porcupine, and learn more about how everyone can help conserve them in their native habitats. Finally, Desert Dunes, a dry desert wash-themed area, offers fun boulder play prospects for climbing, scrambling, hopping and more. Reptile sculptures and petroglyphs can be found among the rocks, while cool caves provide shaded areas where guests can beat the heat, like their desert wildlife counterparts—including the fennec fox, prairie dog and burrowing owl. Conservation is at the forefront in the design of Wildlife Explorers Basecamp, as builders worked to incorporate advanced sustainable materials throughout. A portion of the Spineless Marvels building was made with ethylene tetrafluoroethylene (ETFE)—a fluorine-based plastic that is created to be more resistant to corrosion. The system is 100% recyclable, and consists of a series of custom-sized Teflon multilayered “air pillows”—which, when filled with air, provide solar insulation while also reducing the need for artificial lighting. The Zoo’s talented horticulture team worked to identify more than 100 trees from the previous habitat to preserve and replant within Basecamp. For more information about Wildlife Explorers Basecamp, its many features, the wildlife that lives there and how you can help San Diego Zoo Wildlife Alliance conserve wildlife and build a world where all live thrives, visit the Wildlife Explorers Basecamp webpage. Wildlife Explorers Basecamp is included with admission to the San Diego Zoo. About San Diego Zoo Wildlife Alliance: San Diego Zoo Wildlife Alliance is a nonprofit international conservation leader committed to inspiring a passion for nature and creating a world where all life thrives. Empowering people from around the globe to support our mission to conserve wildlife through innovation and partnerships, San Diego Zoo Wildlife Alliance supports cutting-edge conservation and brings the stories of their work back to two world-famous wildlife sanctuaries at the San Diego Zoo and San Diego Zoo Safari Park—giving millions of guests in person and virtually the opportunity to experience conservation in action. The work of San Diego Zoo Wildlife Alliance extends from San Diego to strategic and regional conservation “hubs” across the globe, where their strengths, via their “Conservation Toolbox,” including the renowned Wildlife Biodiversity Bank, are able to effectively align with hundreds of partners in regions to improve outcomes for wildlife in more coordinated efforts. By leveraging these tools in wildlife care and conservation science, and through collaboration with hundreds of partners, San Diego Zoo Wildlife Alliance has reintroduced more than 44 endangered species to their native habitats. Each year, San Diego Zoo Wildlife Alliance’s work reaches over 1 billion people in 150 countries via news media, social media, its websites, educational resources and the San Diego Zoo Kids channel, which is in children’s hospitals in 13 countries. Success is made possible by the support of members, donors and guests to the San Diego Zoo and San Diego Zoo Safari Park, who are Wildlife Allies committed to ensuring All Life Thrives. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 17, 2022 12:00 PM Eastern Daylight Time

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US Chamber Launches Commission on Artificial Intelligence to Advance U.S. Leadership

YourUpdateTV

Artificial intelligence is increasingly prominent in our everyday lives from smart home devices to navigation and music streaming. 70% of businesses are expected to be using AI by 2030. What does this mean for individuals and businesses in your area of the country? The US Chamber of Commerce is teaming up with thought leaders and academics and, most importantly, members of the public, to find the best way to responsibly move AI forward. The U.S. Chamber believes this emerging technology can be a tremendous force for good and we must leverage AI to compete globally. To do so we need reasonable and responsible rules to harness its potential while minimizing risks. With this in mind, the U.S. Chamber of Commerce has announced the launch of its Artificial Intelligence (AI) Commission on Competition, Inclusion, and Innovation to advance U.S. leadership in the use and regulation of AI technology. The Commission will request input from all relevant stakeholders, meet with top researchers, and conduct field hearings to see AI issues firsthand. The Commission will then recommend durable, bipartisan AI policy solutions to ensure the United States continues to lead in innovation while fostering fairness in deploying this revolutionary technology. Jordan Crenshaw, U.S. Chamber of Commerce Technology Engagement Center conducted a nationwide media tour to discuss: How Artificial Intelligence is already impacting local economies What the AI commission hopes to accomplish to propel the US into global leadership in AI How to prepare the workforce for the 21 st century digital economy Ways for people to get involved For more information on the open comment period and the Commission’s work, visit AmericanInnovators.com/AICommission. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 16, 2022 05:00 PM Eastern Daylight Time

News Direct Becomes First Newswire to Accept Cryptocurrency for Payments

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach has announced that they will now be accepting payments in several cryptocurrencies. The adoption of cryptocurrencies such as Bitcoin and Ethereum is rapidly changing the financial industry and redefining the way society views monetary ownership. News Direct, already known for being at the forefront of technological advancements, is looking to be ahead of the curve once again. "Our decision to accept cryptocurrency as payment is entirely consistent with our founding premise of providing the most technologically advanced means of interacting with News Direct in every phase of our operation in ways that offer flexibility, choice and convenience to our customers," said Gregg Castano, Founder and CEO of News Direct. News Direct currently accepts 13 cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Dogecoin (DOGE), Ethereum (ETH), Litecoin (LTC), Shiba Inu (SHIB) and Wrapped Bitcoin (WBTC), and 5 USD-pegged stable coins (BUSD, DAI, GUSD, USDC, and USDP). The total market cap of these exceeds $1.5 trillion, accounting for nearly 70% of the global crypto market cap. For News Direct clients, paying with cryptocurrency will be a seamless, secure invoicing process that will involve only a couple of clicks. To learn more about News Direct, please visit newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details News Direct Neil Hershberg +1 888-797-2735 neil.herhsberg@newsdirect.com Company Website http://www.newsdirect.com

March 16, 2022 11:11 AM Eastern Daylight Time

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A sign of the Times - a look at the chalkboard industry

Gala Bingo

For small to medium sized business the world over, a simple chalkboard has been a simple yet effective marketing trick for a long time. A trick that once was an efficient tool to bring the passers-by into the shop has found new feet with the rise of social media, and is now a serious contender among other marketing methods to win the hearts of the customers. Gala Bingo sees a strong revival of the trend and experts mean that need for an ingenious board is greater than ever. At the same time, chalkboard as an art form is becoming bigger and is increasingly employing full-time artists that dedicate their time to mastering the craft. While more well-established international brands have become known for their marketing campaigns, by taking the puns and wits a step further onto multi-million billboards, small and medium sized businesses can still use the method on a smaller scale to gain traction and attention, both online and offline. Gala Bingo has talked to a number of experts based in the UK, who does the craft for a living to gain new insights and take the temperature on a market that experiences a spring revival as well as new life when businesses world over returns to normal. The results along with ten top tips are presented in a newly published blog post by Gala Bingo and are a great resource for businesses and individuals who want to make a dent virally as well as locally in their area. The list gives advice on how to stay sassy, keep it meta, stay personal and make an emotional connection with visual examples to illustrate. The chalkboard business can also be seen as an interesting measure of our time. David Winter, Marketing Manager of Gala Bingo, says: “The data that Gala Bingo has collected through our own observations online and based on what the experts are saying, have given us unique insights into how to use the method to the best advantage for businesses. It's clear that chalkboard design is both a marketing tool, a reflection of societal changes as well as a fun and easy-going method to convey who you are to your customers. If you can combine these factors, the right level of wittiness together with an eye-catching design, it will result in a cost-effective yet highly efficient marketing tool, with the potential to unlimited reach online.” Hanna Exall, a chalkboard artist based in Stirchley, Birmingham, emphasises the marketing value: “I think a witty sign can really help a business go viral which is a great marketing strategy. Wordplay and original ideas can definitely help it go a long way.” For the full story, please read the full blog here: https://www.galabingo.com/en/p/happy-hub/news/sign-of-the-times Contact Details Gala Bingo Fredrik Kvarnebrink +44 7889 314155 fred@intelligiants.net

March 16, 2022 04:00 AM Eastern Daylight Time

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Take Action for Heart Health

YourUpdateTV

Heart disease is responsible for over 600,000 deaths in the U.S. each year making it the leading (non-pandemic) cause of death in the U.S. Heart disease includes a number of different conditions that relate to your heart’s rhythm, muscle, and blood vessels. Luckily there are things we can all do to lower our risk for, or even prevent heart disease. Learning about what your genetics can tell you about your heart can be a good first step. Recently, Senior Product Scientist at 23andMe, Alisa Lehman, and Chief Clinical Officer at Lemonaid Health, Dr. Davis Liu, MD, participated in a nationwide satellite media tour to discuss how genetics can help people take a proactive approach to their health. A video accompanying this announcement is available at: https://youtu.be/213m-kngFRI When we look at the human genome, everyone is very similar. However, there are places in our DNA that are different from person to person, which are called genetic variants. Some of these variants are associated with certain health conditions. At 23andMe, scientists look at the variants you may have and can tell you if you may be genetically predisposed to developing conditions like type 2 diabetes, or migraine, or conditions related to heart disease. When it comes to heart disease, 23andMe’s personalized genetic reports can currently tell you if you're at an increased likelihood of developing conditions that affect your heart health, like high blood pressure, coronary artery disease, or high cholesterol. While genetics can give you a lot of insights about your likelihood of developing heart disease, there are many other factors that impact whether you actually go on to develop heart disease, and many of these factors are under your control, like your diet or exercise habits. Consult with your healthcare professional if you are concerned about your likelihood of developing heart disease, or if you have a personal or family history of heart disease. For more information, visit 23andMe.com About Alisa Lehman: Alisa is a Senior Product Scientist and has been working at 23andMe since 2015. Her team works to create scientifically accurate, consumer friendly genetic health features. Alisa holds a B.S. in Biology from MIT and a Ph.D. in Biological Sciences from Stanford University. About Davis Liu: Davis Liu, MD, is a board certified family doctor and Chief Clinical Officer at Lemonaid Health. Previously he worked at Kaiser Permanente in Roseville California for 15 years and lives in the Sacramento area with his wife and two teenagers. As the only doctor in his family, Dr. Liu feels compelled to make sure all Americans get the right health information to stay healthy and well. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 15, 2022 12:21 PM Eastern Daylight Time

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Goodway Group Appoints Agency Veteran, Laurel Collins, as VP of Media Planning

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has appointed industry veteran Laurel Collins as Vice President of Media Planning. Collins will oversee the media planning function at Goodway Group, establishing best practices for optimizing media investments to support clients' business strategies and goals. In her new role, Collins will be responsible for discerning how the agency can best implement clients' media strategy at a tactical level to increase performance. This will include partnering with the other leadership team members across strategy, customer experience, and activation to streamline internal processes. Collins will also work closely with the Media Planning teams to craft plans that consider the right audience profile, environment and time to expose them to key messaging, as well as the strengths and limitations of different media channels and conveying the strongest messages. Under her leadership, Goodway Group planners will have access to the support and tools necessary to develop, execute and measure client projects and campaigns effectively and efficiently. "This is an exciting time in Goodway Group's trajectory. As a long-time follower of the company's success and, at times, a client, I have always been impressed by the high-performing leadership and work," said Collins. "I look forward to working alongside Goodway Group's team of media planning experts to develop award-winning, data-led integrated media plans that solve clients' complex problems, drive growth and exceed their business goals." Collins joins Goodway Group with more than two decades of experience leading high-performing, cross-functional teams of experts in paid search, paid social, programmatic, connected TV, ad ops and analytics. A performance media and digital branding strategist, she brings with her a proven track record of building teams and exceeding aggressive revenue targets through ecommerce strategy and cross-functional digital and data expert integration. Collins will report directly to Jay Friedman, President, Goodway Group. Previously, Collins served at Publicis as National Head of Digital & Technology before being appointed to establish Publicis Media's Commerce consulting practice. Prior to this, she was National Head of Digital for Dentsu Australia. Her senior leadership roles in both holding companies and boutique agencies have driven the growth for household brands such as Samsung, Energizer, Oakley, Aldi, Fiat Chrysler Jeep, Prodigy Education, University of Phoenix, Care International, Reckitt Benckiser, Diageo, Bayer and many others. As VP of Media Planning, Collins will tap into this experience to provide a streamlined guide for structured media expansion. "Laurel has extensive expertise in digital marketing operations, digital transformation consulting and maximizing global teams to drive solutions. As we continue expanding our media strategy, she will be instrumental in positioning our planners as elites in the industry and further cementing Goodway Group as a strategic and thoughtful planning partner," said Jay Friedman, President of Goodway Group. "We are thrilled to have such an innovator join the leadership team and help drive growth for Goodway Group and our clients." About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 15, 2022 10:00 AM Eastern Daylight Time

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