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Can Trailing Stop-Loss Orders Lead to Winning Trades?

LonghornFX

Pinpointing the right approach to placing winning trades is challenging. After you’ve designed a potentially profitable trade, you need tools to help you manage your risk. Not only do you need to monitor your risk, but you’ll also want to quickly react to changing prices. Using trailing stop-loss orders can be effective for risk management by giving you a proactive method to adjust to future price movements. You can use them in the stock market, currency trading or other asset markets to limit losses. What are Trailing Stop Losses? You can think of a trailing stop-loss order as a variation of a stop-loss order. A stop-loss order is a limit order where the trader designates a level to close the trade once a stop price is hit. In a trailing stop-loss approach, the stop price is set at a specific level or percentage of the entry price. This level is below your entry price if you are long. The stop price moves with the security’s price so that if you have a winning trade, the stop-loss level gets farther away. But if the movement of the price is not favorable, the stop price can stay in place. Day traders often use trailing stop-loss orders to manage fast-moving markets. This approach can help reduce risk when trading securities like currency pairs. But the strategy has its downsides. If the price isn’t trending in your favor, it can lead you to lock in losses. In addition, determining the stop price can be challenging because of rapid price movements. Types of Trailing Stop-Loss Methods Used by Forex Traders Forex markets can move quickly, which makes a trailing stop-loss strategy useful in currency trading. Forex traders can often use multiple types of trailing stop-loss approaches. Some of them include: Manual Trailing Stop Loss This approach to trailing stop loss in currency trading is one where traders don't use software to automatically adjust the stop price. Instead, the trader relies on manually judging when and where the stop-loss order should be moved to reduce risk and increase profits. Say you were involved in currency trading and bought a forex pair using this approach. You might set the stop loss 5% below the price at which you bought the pair. If the price of the forex pair increases or decreases, you may have to manually adjust the stop price to reduce risk. If the price increases to 10% above your entry level, you may want to increase your stop price and adjust it to your entry-level price or lower. Indicator-Based Trailing Stop Loss Traders who use an indicator-based trailing stop loss still have to make manual adjustments to the trailing stop-loss order. These adjustments are based on an indicator that measures the average true range (ATR) of the assets. ATR provides an estimate of an asset's movement over a given time period. Imagine you were trading forex using the indicator-based approach. In such a case you could use the ATR, or similar indicators, of the currency pair to determine its movement. Afterward, you may adjust the stop price to be below the pair’s price to minimize risk. Price-Based Trailing Stop Loss Price-based trailing is another commonly used method of placing a stop price. Instead of calculating percentage differences, you determine a fixed price level where you would like to use a stop-loss order. For example, if you paid 1.1 for USD/EUR, you may set the stop price to 1.0 USD/EUR. If the price rises to 1.11, you may set the stop price to 1.01 USD/EUR. As the price of the pair increases or decreases, the stop price moves alongside it. Using a price-based trailing loss may be simpler to quickly input than a percentage-based trailing stop loss, though the price can also become irrelevant if the market moves significantly. How Can Trailing Stop-Loss Orders Help Traders Maximize Profits? A trailing stop loss provides some protection for positions in fast markets because the orders are already placed and can execute when the stop price is triggered. If you want to set levels to maximize your profits, you can set stop levels at levels near recent highs. This may help liquidate the trade at the highest price possible. You can also adjust the stop price by specifying a percentage difference from current market price, which can help to limit losses and reduce risks. It is a useful tool for getting out of trades according to market conditions. Combining Trailing Stop Loss with Other Strategies to Increase Profits Combining trading strategies is an approach that experienced traders may use to trade securities and forex pairs. The trailing stop-loss strategy can be combined with winning strategies with the aim of increasing profits. If you are a day trader, you would not hold overnight positions, but your trades may be subject to fast market movements during the day. Deploying a trailing stop loss gives you the ability to manage multiple positions without worrying about getting carried out on a trade. Stay Nimble with Trailing Stop-Loss Orders A trailing stop-loss order may be used to reduce risk and increase the potential for profits. It allows traders to set a stop price at a specific percentage of an asset price. The stop price then moves along with the price of that asset or currency pair. If you are long, the trade is liquidated when the price drops below the stop price. Whether to use this approach depends on your goals and risk tolerance. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghorFX LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

May 16, 2023 12:51 PM Eastern Daylight Time

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A2Z Smart Technologies Announces Corporate Update

A2Z Smart Technologies Corp.

A2Z Smart Technologies Corp. ("A2Z") ("Company"), (NASDAQ: AZ ) (TSXV: AZ ), today announced a corporate update: General A2Z is focused on its transition from a research and development company to a full-to-market product company, delivering cutting-edge solutions to clients worldwide. With our recent achievements, including mass manufacturing capabilities and a strong leadership team led by Guy Mordoch CEO of its Cust2mate smart cart business, A2Z is experiencing increasing growth in the number of smart carts ordered and in the number of chains ordering our smart carts. Update re Yochananof: A2Z recently announced that further to the existing purchase of 1,300 Smart Carts from the leading grocery chain Yochananof for aggregate revenues of approximately NIS 35 million (~USD$ 12.0 million; ~CAD $13.8 million), Yochananof informed the Company of its intention to purchase up to an additional 1,700 of the Company's new generation smart carts. This expansion is a testament to the success and effectiveness of the Cust2Mate smart cart solution, which has significantly improved customer satisfaction and loyalty, and revenue for Yochananof. The increased order reflects Yochananof's confidence in the technology and its commitment to enhancing the shopping experience for its customers. Update re New Client Hastock: HaStok Concept Ltd. (“Hastok”), one of Israel’s leading home design and household essentials chain with 40 stores across the country, has partnered with Cust2mate for the order of 1,000 smart carts. The partnership marks a significant expansion for A2Z’s smart cart solution into a new vertical outside of grocery retail. The order is comprised of an upfront payment, a guaranteed monthly payment, and a revenue share agreement on added value solutions, such as advertising. The collaboration with Hastok demonstrates the growing demand and value of the Cust2Mate smart cart solution. Business Model: A2Z Smart Technologies Corp is undergoing a significant shift in its business model to enhance flexibility and provide greater value to clients. While the outright purchase of smart carts has been the traditional approach, we are introducing a subscription-based model to offer clients a more cost-effective and customizable solution. Under this model, clients will have access to our smart carts on a multiyear subscription basis, paying a one-time upfront fee along with monthly charges which will also cover hardware and software maintenance, service, and updates. The length of the subscription period will be tailored to each client's unique requirements. This transition allows us to retain ownership of the smart carts, lower manufacturing costs, and generate steady revenue growth as the installed base expands. Furthermore, our smart carts serve as a digital services platform, acting as a marketplace for retail-directed apps and services. With integrated touch screens and real-time data, our Cust2Mate smart carts can provide shoppers with valuable information, including purchase details, ingredient listings, allergy information, and in-store navigation. Simultaneously, stakeholders such as retailers, manufacturers, advertisers, and third-party service providers can leverage this platform to deliver personalized promotions, advertisements, e-coupons, and other digital services directly to shoppers at the point of decision-making. By sharing revenues with these stakeholders, we create a win-win situation, fostering increased revenue streams for all parties involved. We anticipate that digital revenues from the Smart Cart Marketplace will grow substantially, enabling us to reduce the net cost of our smart carts for retailers while delivering added value to shoppers, retailers, and manufacturers. In addition, in many instances the retailer presently has limited information regarding the actions and decisions of the shopper until the actual time of payment. We are developing software for our smart carts to generate a wealth of data on such shopping behavior which can be mined, analyzed and monetized through data as a service or product offerings tailored to each of the stakeholders in the retail industry. Pilot Updates Cust2Mate has successfully initiated working pilots across multiple continents, showcasing the global reach and versatility of our smart cart solution. These pilots have been deployed in various locations, including the US, Mexico, the middle east and leading retailers in Europe. These pilots have demonstrated impressive performance and achieved notable successes. Outlook: Bentsur Joseph, CEO of A2Z sated "we believe that several of these pilots will turn into roll-outs and that we are poised for continued growth and success as a leading provider of smart cart solutions in the retail industry. With our innovative technology, new generation carts, expanding customer base, and strong market presence, the company is well-positioned to meet the increasing demand for seamless and personalized shopping experiences. A2Z remains committed to driving further expansion, delivering exceptional value to its clients, and generating sustainable long-term growth and profitability." Growth and Financial Results: "We are thrilled to have turned the corner from being primarily a research and development company to becoming a full-to-market product company," said Bentsur Joseph, CEO of A2Z. "Our growth and recent achievements are a testament to the dedication and hard work of our team, as well as the tremendous market potential for our Cust2Mate smart cart solution. We are proud to deliver innovative technology and hardware solutions to clients worldwide, transforming the retail industry and enhancing the shopping experience." He continued to state: ”Our financial results are growing significantly, we are pleased to report strong financial performance for the first quarter of 2023. Q1 Revenues reached $4,608,000, representing a 318% increase from $1,446,000 during the same period the previous year. Gross profit for Q1 amounted to $1,021,000, a significant 370% increase from $276,000 during the same period of the previous year.” Leadership Leading the charge at Cust2Mate is CEO Guy Mordoch, a highly accomplished leader with a prestigious resume in operational growth. With over 25 years of experience in multi-industry and global leadership roles, Guy has a proven track record of building and transforming businesses, creating scalable infrastructure, developing innovative products and solutions, and penetrating new markets. Commenting on his role, Mordoch stated, "My objective as CEO of Cust2Mate is to lead the company as the dominant provider of smart cart, digital and data solutions to the global retail industry. I am excited about the tremendous growth opportunities ahead of us and the positive impact our solutions have on both retailers and consumers." Recent $AZ Press Releases: A2Z Smart Technologies Launches Next Generation V2.8 Light Smart Cart - READ MORE A2Z Smart Technologies Launches Revolutionary Modular Smart Cart for Global Retail - READ MORE Cust2Mate, A2Z Smart Technologies Subsidiary, Appoints Guy Mordoch as CEO - READ MORE A2z Cust2mart, A Leader In Smart Cart Technology Announces Successful Trial Of Computer Vision Product Recognition Solution READ MORE A2Z Partners with HaStok to Deploy 1,000 Smart Carts to their 40 Locations Nationwide READ MORE A2Z Smart Technologies Continues Rollout of Cust2Mate Smart Carts to Yochananof Supermarkets READ MORE This Week on MoneyTV with Donald Baillargeon WATCH A2Z Cust2Mate announces efforts to reduce food waste and increase sustainability in the retail grocery supply chain READ MORE About A2Z A2Z Smart Technologies Corp. creates innovative solutions for complex challenges. A2Z's flagship product is an advanced proven-in-use mobile self-checkout shopping chart. With its user-friendly smart algorithm, touch screen, and computer-vision system, Cust2Mate streamlines the retail shopping experience by scanning purchased products and enabling in-cart payment so that customers can simply "pick & go", and bypass long cashier checkout lines. This results in a more efficient shopping experience for customers, less unused shelf-space and manpower requirements, and advanced command and control capabilities for store managers. Contact Information: Hanover International Inc. Jh@hanoverintlinc.com (1) 760 564 7400 Cautionary Statement Regarding Forward-Looking Statements The TSX Venture Exchange Inc. has in no way passed upon the merits of the Company and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds, the results of financing efforts and the risks relating to our business -- that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com ) and with the Securities and Exchange Commission (see www.sec.gov ). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. This press release does not constitute an offer to sell or a solicitation of an offer to sell any of the securities described herein in the United States or elsewhere. SOURCE: A2Z Smart Technologies Corp. Contact Details Hanover International Inc. +1 760-564-7400 Jh@hanoverintlinc.com Company Website https://a2zas.com/

May 16, 2023 12:42 PM Eastern Daylight Time

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NFP Report: Your Ultimate Forex Event Trading Guide

CedarFX

U.S. government data releases hold significant sway over the global over-the-counter forex market, as the U.S. dollar accounts for nearly 88% of all international forex transactions. While most traders are aware of the importance of monetary policy on forex, beginners often miss out on other important data releases that reflect the strength of the economy. Even though the forex market is open 24/7 on weekdays, it is most volatile when governments are scheduled to release economic data. Traders who routinely track scheduled dates for data releases and undertake event trading are likely to generate relatively higher returns. Understanding the US Nonfarm Payroll Report (NFP) and its Significance in Event Trading The U.S. nonfarm payroll report is one of the most important economic releases published by the Bureau of Labor Statistics. Typically released on the first Friday of every month, the NFP report reflects the total employment and unemployment levels in the country. The nonfarm payroll takes into account roughly 80% of all U.S. business sectors that directly contribute to the country’s gross domestic product (GDP). Apart from agriculture, certain government employees, members of the active military service, unincorporated businesses and nonprofit employees are excluded from the nonfarm payroll calculations. The monthly U.S. nonfarm payroll report reflects the economy’s unemployment scenario and influences total government spending. It also forms a basis for monetary policy changes implemented by the Federal Reserve. Impact of the NFP Report on Different Asset Classes The nonfarm payroll report is a primary indicator of the health of the U.S. economy. It’s no surprise that the NFP report is widely followed across the domestic and international markets and is one of the biggest drivers of the stock market, commodities and forex as well as the alternative assets market. A strong NFP report indicates strong employment numbers in the U.S., which usually results in the Fed implementing a hawkish monetary policy. As strong employment data corresponds with high inflation rates, the central bank often raises the benchmark federal funds rate to combat rising prices. Contractionary monetary policies lower the supply of the dollar, causing it to strengthen in value. The stock market also has a positive reaction to a strong NFP report. Conversely, strong a nonfarm payroll report typically has a negative impact on alternative asset classes such as gold and cryptocurrencies. This is because investors generally rush toward such alternative assets during challenging economic conditions. Key Indicators to Watch for in the NFP Report The most important data published in the NFP report is the total nonfarm payroll employment number, followed by the unemployment rate. If the total number of jobs added exceeds 100,000, it generally triggers a positive reaction in the forex and stock markets. The rise or decline in average earnings for all employees on private nonfarm payrolls is also a vital statistic, as it is a precursory indicator of inflation levels. Analysis of Past NFP Reports: What Worked and What Didn't The U.S. labor market remained tight throughout 2022 and in the first quarter of 2023. The U.S. dollar gained momentum last year thanks to the strong employment data driving the Fed to raise interest rates, with the greenback appreciating more than 12% to hit a two-decade high last September. Even though the nonfarm private labor market has remained tight so far, the Fed has signaled slower rate hikes in the near term because of the recent banking crisis. The U.S. dollar index has slipped by 2% year-to-date. According to the nonfarm payroll report for March, 236,000 total jobs were added month over month. This number was slightly lower than the predicted 240,000 reading, causing the U.S. dollar index to rise by just 15 pips. Top Strategies and Tips for Trading the NFP Report Risk Management Techniques Noting the market expectations regarding the upcoming nonfarm payroll report can help investors trade the nonfarm payroll report profitably without taking on too much risk. Traders also should be aware of the prior NFP report numbers before trading the upcoming report, as any sequential change has a sizable impact on the U.S. dollar. In addition, beginners should note that the nonfarm payroll report is subject to revision at a later date, which can trigger an immense movement in the forex market. Position Sizing As the forex market is highly leveraged, optimal position sizing is crucial before placing any forex trades. While the ideal position size varies from trader to trader, knowing your risk appetite and the market sentiment should allow you to make a calculated bet. Moreover, keeping in mind the risk-to-reward ratio is vital, as it will allow traders to estimate how much money they stand to make or lose on a particular trade in case of both positive and inverse market movements. Entry/Exit Points The NFP report is released at 8:30 a.m. ET on the first Friday of the month. The forex market is most volatile before the pre-release hours on Friday and often leads to random swings in currency exchange rates. Assuming a long or short position during the pre-release hours on Friday is preferable, as the market responds once the data is released. Traders also can exit their position soon after the data is released, as only small price movements are witnessed after the markets have adjusted for the latest employment data. Forex Trading and the NFP Report NFP is the second-most-important economic release forex traders follow, after the Federal Open Market Committee’s (FOMC) minutes of the meeting are released. While trading the NFP report can be confusing, knowing the market sentiment regarding the current employment trend can help traders navigate trading during such volatile periods. This is because the forex traders don’t trade the actual NFP report numbers but the market expectation and reaction. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details CedarFX CedarFX +1 877-440-9464 info@cedarfx.com Company Website https://www.cedarfx.com/

May 16, 2023 12:21 PM Eastern Daylight Time

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SeneGence and Lashify Launch DIY Lash Extension System LashSense® Lashes by SeneGence®

SeneGence

For the first time today, SeneGence ® has announced its new product LashSense® Lashes by SeneGence® powered by Lashify® Technology. SeneGence is thrilled to collaborate with Lashify®, the inventor of the DIY lash extension system, to bring high-quality, incredible at-home DIY lash extensions. LashSense® Lashes by SeneGence® are high-quality at-home lash extensions featuring an undetectable spine and are virtually weightless for a luxurious and damage-free experience. As the leading innovator for at-home lash extension technology, Lashify revolutionized this product concept and made the DIY lash extension possible. This partnership came to life through a shared mission of female empowerment through Founder and CEO of SeneGence, Joni Rogers Kante, and Sahara Lotti, CEO and Founder of Lashify. “I am honored to partner with Sahara Lotti, a true innovator in the beauty space. As two women founders who have each brought revolutionary products to the industry, we share a common mission to empower and improve consumers' lives. This new lash kit marks a major milestone for SeneGence as we expand our product offerings and bring the latest beauty innovations to our customers. I am thrilled about this partnership and excited for the incredible new product line it brings to SeneGence,” said Joni Rogers Kante, CEO and Founder of SeneGence. “Joni is a stand-up businesswoman; what you see is what you get. She has enormous respect for female entrepreneurs, innovators, and intellectual property and understands the trials and tribulations. Creating the SeneGence lash kit using our revolutionary technology has been an excellent experience. I am thrilled to have them introduce this groundbreaking system to an entirely new demographic.” - Sahara Lotti, CEO and Founder of Lashify. The new SeneGence LashSense Lashes “Bloom Box” kit will offer consumers everything needed to get started and enjoy Lashify technology with eye-fluttering results. Packaged in a custom kit entitled the “Bloom Box,” each box contains three lengths of lash florettes in short, medium, and long, the Blooming Bond in Black, and a patented Applicator and Fusing Tool. Exclusively designed to attach your LashSense Lashes and hold them in place, the Blooming Bond creates a flexible and nourishing cushion underneath the lash line for long-lasting results. At the same time, the patented Applicator & Fusing Tool allows for precision when applying the LashSense Lashes. LashSense® Lashes by SeneGence® are now available at www.senegence.com, retailing at $95.00. To learn more about best lash uses and practices, please visit the LashSense Lashes Q&A site here. About SeneGence In 1999, SeneGence disrupted the cosmetics industry with the launch of LipSense and became a household name with its innovative long-lasting lip color. Today, after two decades of growth and evolution, SeneGence boasts an impressive lineup of a full range of cosmetics that stay put, anti-aging skincare solutions, hair care products, and a dedicated men's line. For more information on SeneGence, please visit www.SeneGence.com or @senegence. Contact Details Six One Agency Khortlyn Cole khortlyn@six-one.com

May 16, 2023 12:01 PM Eastern Daylight Time

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Market Expectations of News and Their Impact on Currencies

CedarFX

As the foreign exchange (forex) market continues to grow and become more accessible, it is important to understand the key drivers of forex news expectations. These key elements move market prices and affect the value of currencies. By understanding the drivers of forex news expectations, traders can make better decisions when trading in this market. Defining News Expectations and Their Importance in the Foreign Exchange Market The foreign exchange market is a complex and dynamic global market. With fluctuating currencies and many other factors at play, it can be difficult to keep up with ever-changing conditions and trends. As a result, news expectations are important for those seeking to take advantage of the opportunities presented in it. News expectations refer to the forecasted or expected news events or outcomes that can have a direct impact on currency prices. For example, the release of a country’s GDP figures or the announcement of a new monetary policy by a central bank can cause the value of a currency to move significantly. By understanding how news events could affect the market, traders can make informed decisions about when to enter and exit positions, as well as how to hedge their risk. However, news expectations are not an exact science. Forecasted news events may not always be reflected in the market, and in some cases, the opposite may occur. News expectations should be taken with a grain of salt and used as a guide rather than a definitive indicator. Fundamental and technical analysis can also be used to identify potential trading opportunities. Fundamental analysis involves examining a country’s economic indicators to gain an understanding of the underlying economic conditions and their potential impact on currency prices. Technical analysis involves studying the historical price action of a currency pair to identify potential trends and price levels. Both of these methods can help traders identify opportunities and make informed decisions in the forex market. Key Drivers of Forex News Expectations The first driver of forex news expectations is economic events such as interest rate decisions, GDP reports, and inflation data. These events can be expected to move the market in one direction or another, depending on the outcome of the event. Traders must be aware of these events and try to anticipate their potential impacts on the market. Another driver of forex news expectations is political news, which can also have a significant effect on the value of a currency, as it can signal a change in government policy or the overall direction of an economy. Speculation regarding the value of a currency can affect the market. Traders should also take into account the expectations of other traders and investors when assessing forex news expectations. By keeping track of the expectations of other market participants, traders gain insight into the potential direction of the market. This information can help traders make better decisions when trading in the forex market. Examining How News Expectations Can Impact Currencies In the foreign exchange market, news expectations can have a significant impact on the value of currencies. News expectations are often seen as an indicator of future market sentiment, and they can influence the supply and demand of a currency. When news is positive, it can lead to increased demand for a currency, which causes its value to rise. When news is negative, it can lead to decreased demand for a currency, which causes its value to fall. To better understand how news expectations can affect currencies, traders look at how news is created and how it can influence market sentiment. News is created when new information is released in the public domain. This information can be related to a variety of topics, such as economic conditions, political events and other events that have the potential to affect the value of a currency. The impact of news expectations on currencies also depends on how the news is interpreted by market participants. If the news is seen as good news, then it is likely to have a positive impact on the currency. If the news is seen as bad news, then it is likely to have a negative impact on the currency. Another factor that can influence the impact of news expectations on currencies is the amount of time between when the news is released and when it is expected to have an effect. News expectations can also be influenced by the market’s expectations of future news. If the market expects that future news is likely to be positive, then this news can lead to increased demand for a currency, which causes its value to rise. If the market expects that future news is likely to be negative, then this can lead to decreased demand for a currency, which causes its value to fall. Analyzing the Effect of News Expectations on Forex Volatility In the past, news expectations have been linked to increased volatility, as traders speculate about potential outcomes before the news is released. By understanding the impact news expectations can have, forex traders can better anticipate and adjust to the changes that often accompany major news releases. Traders should pay attention to the timing of the news. News that is released during times of decreased liquidity, such as around the close of markets, can lead to increased volatility as traders struggle to adjust their positions. Another factor to consider is the magnitude of the news. The larger the news event, the more likely it is to lead to increased volatility. Major economic releases, such as GDP or employment reports, can have a significant impact on the forex market, causing traders to adjust their strategies accordingly. Traders should also be aware of the potential for unexpected news, which can lead to increased volatility and catch traders off guard. Traders need to stay informed and pay attention to potential news releases that could have a significant impact on the market. Using the News to Make Better-Informed Trading Decisions Understanding the key drivers of forex news expectations is essential for traders looking to make successful trades in the forex market. By keeping track of economic, political and investor expectations, traders can gain insight into the potential direction of the market and make better-informed trading decisions. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details CedarFX CedarFX +1 877-440-9464 info@cedarfx.com Company Website https://www.cedarfx.com/

May 16, 2023 11:55 AM Eastern Daylight Time

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Former L'Oréal President Jim Morrison, Chief Executive Officer of Emergent Health Reports Quarter over Quarter Revenue Increase of Over 2300%

Emergent Health Corp.

Emergent Health Corp. (OTC: EMGE), a curator, developer, and marketer of products in the Regenerative Health Space announced revenues of $340,531 for the quarter ended March 31, 2023, as compared to $14,267 for the quarter ended March 31, 2022, an increase of over 2300%. The financial statement can be viewed in its entirety at https://www.otcmarkets.com/stock/EMGE/disclosure. Jim Morrison, former L'Oréal President and Emergent’s full time CEO stated "Q1 was a good starting point for the 'new look' EMGE. You will see the effect of many of our new business initiatives as we move into the second quarter and throughout the year. We are on track for 2023 to be a very good year." Emergent believes it will continue increasing its revenues quarter over quarter as it expands its business internally and externally through acquisition. Recent Developments: On May 11, 2023, announced that its subsidiary Evolutionary Biologics, Inc. (EvoBio), a developer, manufacturer and distributor of private label regenerative medicine products and branded state-of-the-art biologic products, created in a pharmaceutical grade laboratory and manufacturing facility has executed a Product Manufacturing Agreement with a distributor of medical devices that desires to market a MSC Exosome product from EvoBio as a private label on an exclusive basis. The Company believes the new relationship will generate at least $2 million in new revenue. The press release can be viewed in its entirety here. On May 9, 2023, announced that it has engaged BF Borgers CPA PC, a full-service audit, tax, accounting, and advisory firm, as its Public Company Accounting Oversight Board (PCAOB) qualified auditor to audit the Company’s financial statement for the two-year period ending December 31 st, 2022 according to Generally Accepted Accounting Principles (GAAP). GAAP is the accounting standard adopted by the Securities and Exchange Commission (SEC) and is the default accounting standard used by companies based in the United States. The press release can be viewed in its entirety here. On May 4, 2023, announced the execution of an Engagement Letter with Boustead Securities LLC. to act as exclusive financial advisor with respect to a planned corporate financing transaction including the private placement of securities (pre-IPO Financing) and a planned $10 million initial public offering of Emergent subsidiary PharmaZu common stock (IPO) that will apply for listing on NASDAQ with NO DILUTION to the Emergent Shareholders. PharmaZu is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including pet pharmacy, vet telehealth and pet wellness businesses. Upon the effectiveness of the IPO and listing on NASDAQ, PharmaZu plans to acquire a 49-state authorized compounding pharmacy located in West Palm Beach, FL, doing approximately $10M a year in revenue, which will serve as the backbone and fulfilment center for PharmaZu, creating a national platform throughout the United States. The raise of capital will be used for expanding PharmaZu’s business, product offerings, as well as for acquisitions. Subsequently, Emergent plans to distribute the shares of PharmaZu as a dividend to its shareholders, pro rata at NO COST to the Emergent Shareholders. The press release can be viewed in its entirety here. The global biologics market size was valued at US $366.43 billion in 2021 and it is expected to hit over US$ 719.84 billion by 2030 with a noteworthy CAGR of 7.8% from 2022 to 2030. A biologic medication is a product that is made from live organisms and contains living organism components. Recombinant protein, tissues, allergens, genes, cells, blood components, blood, and vaccinations are all examples of biologics. Anemia, hemophilia, chronic migraine, hepatitis B, rheumatoid arthritis, inflammatory bowel disease, and other disorders and infections are treated with biologics. Various government efforts, higher share of biologics in the market, and rising use of biopharmaceuticals over chemically produced molecules, and many other factors are driving the biologics market expansion in the forecast period. ABOUT EMERGENT HEALTH CORPORATION Emergent curates, develops and sells products in the Regenerative Health Space. Its products comprise of ingestibles as well as topicals for the whole family. The company distributes its products online and through Content Based Shopping using Influencers to position products in their produced content throughout the United States and Internationally. Its subsidiaries; PharmaZu, is a pure play, e-commerce products and service provider focused on the Pet Community, Pet Pharmacy and Pet Wellness using Influencers and their content, including the pet pharmacy, vet telehealth and pet wellness businesses; Regen BioWellness, is a distributor of various products in the plant-based and regenerative medical fields. Evolutionary Biologics, is a new kind of biologics company founded for a clear purpose: bring cutting edge regenerative products to the medical community. Emergent does not claim any of its products are approved by the FDA to diagnose, treat, cure or prevent any disease. For more information, please visit Emergent's Website and Social Media on Twitter. Before using any products, you should always consult with your Veterinarian and/or Family Doctor. SAFE HARBOR STATEMENT This press release contains forward-looking statements that can be identified by terminology such as “believes,” “expects,” “potential,” “plans,” “suggests,” “may,” “should,” “could,” “intends,” or similar expressions. Many forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results implied by such statements. These factors include, but are not limited to, our ability to continue to enhance our products and systems to address industry changes, our ability to expand our customer base and retain existing customers, our ability to effectively compete in our market segment, the lack of public information on our company, our ability to raise sufficient capital to fund our business, operations, our ability to continue as a going concern, and a limited public market for our common stock, among other risks. Many factors are difficult to predict accurately and are generally beyond the company's control. Forward-looking statements speak only as to the date they are made, and we do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made. FOR MORE INFORMATION, PLEASE CONTACT: Jim Morrison, CEO Emergent Health Corporation Website i nfo@emergenthealthcompany.com Contact Details Emergent Health Corp. info@emergenthealthcompany.com Company Website https://emergenthealthcompany.com/

May 16, 2023 09:00 AM Eastern Daylight Time

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AMERICAN DIVERSIFIED HOLDINGS CORPORATION ANNOUNCES THE APPOINTMENT OF ANDREW BIRNBAUM AS CHIEF EXECUTIVE OFFICER AND CHAIRMAN OF THE BOARD, EFFECTIVE IMMEDIATELY

American Diversified Holdings Corp.

American Diversified Holdings Corporation (OTC: ADHC) announced today the appointment of Andrew Birnbaum as Chief Executive Officer and Chairman of the Board, effective immediately. Mr. Birnbaum brings decades of experience in running and operating companies; he has significant and successful both private and public company Chief Executive Officer experience. His leadership and effective implementation of growth and development plans will be of good use in the revitalization of the holding company. “I am very appreciative of the work that Ernest has done to this point, and I am happy to see him finally enjoy his retirement. I respect the shareholder base and will do my best to provide continued value and benefits to them.’ Stated Mr. Birnbaum, CEO And Chairman. Ernest Remo commented: “Based on Andrew’s well-rounded experience and integrity, I am very pleased with his appointment and am excited to see the new changes with the company and how they benefit our shareholders.” About ADHC: American Diversified Holdings Corporation, operates alliances with Green Global International Group (GGII), Hempaco (HPCO) and GGII Subsidiary Green Star Labs. In addition, two e-commerce sites focused on these emerging technologies: universalwellness.co (not.com) and RollsChoiceAdhesives.com. The business model includes selling products to consumers, driving traffic to partner sites, generating ad revenue and creating partnership opportunities for other wellness companies. www.adhcinvestor.com Contact Details: Andrew Birnbaum (714) 599-2126 Info@adhcinvestor.com www.adhcinvestor.com American Diversified Holdings Corporation TWITTER: @ADHCManagement. This Twitter page is the only official Twitter page for ADHC. SAFE HARBOR FORWARD-LOOKING STATEMENTS: This press release may contain forward-looking statements that are based on current expectations, forecasts, and assumptions that involve risks as well as uncertainties that could cause actual outcomes and results to differ materially from those anticipated or expected, including statements related to the amount and timing of expected revenues related to our financial performance, expected revenue, contracts, and future growth for upcoming quarterly and annual periods. These risks and uncertainties are further defined in filings and reports by the Company with the U.S. Securities and Exchange Commission (SEC) and on the OTC Disclosure & News Service (OTCDNS). Actual results and the timing of certain events could differ materially from those projected in or contemplated by the forward-looking statements due to a number of factors detailed from time to time in our filings with the SEC and/or OTCDNS. Among other matters, the Company may not be able to sustain growth or achieve profitability based upon many factors including but not limited to the risk that we will not be able to find and secure construction contracts and the necessary assets that will enable us to become profitable. Reference is hereby made to cautionary statements set forth in the Company’s most recent SEC and/or OTCDNS filings. We have incurred and will continue to incur significant expenses in our development stage, noting that there is no assurance that we will generate enough revenues to offset those costs in both the near and long term. New lines of business in the construction industry may expose us to additional legal and regulatory costs and unknown exposure(s), the impact of which cannot be predicted at this time. Words such as “estimate,” “project,” “predict,” “will,” “would,” “should,” “could,” “may,” “might,” “anticipate,” “plan,” “intend,” “believe,” “expect,” “aim,” “goal,” “target,” “objective,” “likely” or similar expressions that convey the prospective nature of events or outcomes generally indicate forward-looking statements. You should not place undue reliance on these forward-looking statements, which speak only as of this press release. Unless legally required, we undertake no obligation to update, modify or withdraw any forward-looking statements, because of new information, future events or otherwise. Contact Details Andrew Birnbaum +1 714-599-2126 Info@adhcinvestor.com Company Website https://www.adhcinvestor.com/

May 16, 2023 06:00 AM Eastern Daylight Time

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Africa Region Galvanizes Efforts to End Mercury Lighting

Clean Lighting Coalition

The Zero Mercury Working Group and the Clean Lighting Coalition commend the Africa Region for proposing an amendment to phase out all the remaining fluorescent lamps at the Fifth meeting of the Conference of the Parties (COP5) of the Minamata Convention on Mercury in Geneva. This amendment complements the unanimous decision at Minamata COP4 to phase out compact fluorescent lamps (CLFs) by 2025. If adopted in November, the COP5 Amendment will effectively end the manufacture and trade of all fluorescent bulbs globally by 2026. Phasing out the proposed categories of fluorescent lamps in the timeline proposed in the amendment will cumulatively: avoid 3.00 gigatonnes of carbon dioxide; save US $1.26 trillion in electricity costs, and; prevent 176 metric tonnes of mercury pollution – including both mercury used in lamps, and the mercury emissions from coal-fired power plants that would be avoided through lower electricity use for lighting. “The COP5 African Lighting Amendment is the most effective strategy we have to limiting the dangerous health and environmental impacts of mercury-containing fluorescent lighting,” said Elena Lymberidi-Settimo, International Co-coordinator of the Zero Mercury Working Group. “The Africa region, and most regions around the world, do not have the recycling capacity and resources to properly manage the mercury contents of end-of-life fluorescent bulbs. Widely available LED alternatives mean these exemptions are no longer necessary – there is no justifiable reason to continue manufacturing, importing or exporting harmful fluorescent technologies.” All fluorescent lamps contain mercury, a neurotoxin that can cause harmful and long-term health effects. Mercury is on the World Health Organization’s list of the 10 chemicals or groups of chemicals of major public health concern, as it affects the nervous, digestive and immune system. Pregnant people and children are at heightened risk for these health impacts. When a fluorescent lamp is broken or improperly disposed of, the mercury from the lamp contaminates the atmosphere, land and water – posing a risk to workers and the local environment. "We applaud the Africa Region for their continued leadership in the transition to more efficient mercury-free lighting,” said Rachel Kamande, Campaign Lead of the Clean Lighting Coalition. “The economic case to phase-out fluorescent lamps is even stronger today because the mercury-free LEDs have become less expensive and energy prices have increased leading to even shorter payback periods.” LEDs are the most efficient lighting option on today’s market, consuming only half as much energy as fluorescent bulbs and have a lifespan up to three times longer. Due to the reduced energy demand, LEDs bulbs ease strain on the electric grid and have a rapid payback period for consumers. LED retrofits for fluorescents are widely available around the globe, with lamps to fit nearly every need and ballast. Although some of the world’s largest lighting manufacturers already have plans to fully transition to LEDs in the next decade, many continue to export fluorescents – often to less regulated markets. The Africa region’s Amendment will prime the global LED market for an equitable and economically beneficial transition away from toxic lighting. About the Clean Lighting Coalition The Clean Lighting Coalition is a global partnership coordinated by CLASP to capture the health and environmental benefits of eliminating mercury-based lighting. To learn more, visit www.cleanlightingcoalition.org and follow the Coalition on Twitter, Facebook, and LinkedIn. About The Zero Mercury Working Group: The Zero Mercury Working Group is a coalition of more than 110 environmental and health non-governmental organizations from over 55 countries, which strives for zero supply, demand, and emissions of mercury from anthropogenic sources. www.zeromercury.org Contact Details Clean Lighting Coalition Alexia Ross +1 339-222-4311 aross@clasp.ngo Zero Mercury Working Group Elena Lymberidi-Settimo +32 496 53 28 18 elena.lymberidi@eeb.org Clean Lighting Coalition Ana Maria Carreño +1 202-999-2886 acarreno@clasp.ngo Company Website https://www.cleanlightingcoalition.org

May 16, 2023 03:00 AM Eastern Daylight Time

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Small Business Drives the US Economy

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/v0QdeVWGsMg Small business owners are the backbone of the U.S. economy and the true powerhouses behind the nation’s economic success. Entrepreneurship is booming in the United States. In fact, 5.1 million U.S. business applications were filed in 2022. These small businesses fuel the nation’s economy and drive growth. Our economy is an ecosystem where big businesses and small businesses are vendors, employees, partners, and customers to each other. The U.S. Chamber of Commerce helps to strengthen and support America’s small businesses especially during challenging and uncertain times. The Chamber’s new Prompt Pay Pledge asks companies to pay their small business suppliers and vendors quicker to ensure the nation’s economic success. Companies who sign the Prompt Pay Pledge commit to quicker payment for invoices or enabling private financing solutions, and clearly communicating payment policies and terms to their small business suppliers or vendors. Several major U.S. companies including JP Morgan Chase, Intuit, Alpha Technologies, Accion Opportunity Fund, and Vistage partnered with the U.S. Chamber to launch the Pledge. In recognition of small businesses nationwide, the U.S. Chamber recently announced it is looking for “America’s Top Small Business” of 2023. The awards program celebrates America’s small business owners who are making a meaningful contribution to the economy and job creation and embody the spirit of innovation, entrepreneurship, and initiative. Eligible small business owners can apply for the awards online at uschamber.com/co by July 7, 2023. How the U.S. Chamber Supports Small Business The Prompt Pay Pledge and “America’s Top Small Business” is part of the U.S. Chamber’s longstanding commitment to supporting and advocating for small businesses. We work every day to give small businesses a big voice in Washington, connecting entrepreneurs and federal officials and advocating for policies that help them grow rather than holding them back. Our Small Business Council is made up of 100 small business owners from across the country that steer our work in fighting for policies that keep Main Street businesses thriving and regularly visit Capitol Hill. Since 2017, we have partnered with MetLife to survey small businesses on a quarterly basis for the Small Business Index, which provides valuable insights on current challenges and opportunities for small business that inform our advocacy in Congress. Through our small business platform CO—, which helps almost 20,000 businesses every day and had more than six million site visits last year alone, we are equipping small businesses with the tools and insights they need to ensure their own resilience in the face of any challenge. For more information visit: uschamber.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 12, 2023 03:00 PM Eastern Daylight Time

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