News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 11, 2022 05:00 AM Eastern Standard Time
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News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 11, 2022 02:00 AM Eastern Standard Time
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News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 11, 2022 12:01 AM Eastern Standard Time
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News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 10, 2022 10:00 PM Eastern Standard Time
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News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 10, 2022 06:00 PM Eastern Standard Time
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News Release
Hear the Holidays: Ways to Help People with Hearing Loss Enjoy the Holidays
YourUpdateTV
A video accompanying this announcement is available at: https://youtu.be/yQwa2WRw59E The holidays are a time to share special moments with loved ones and celebrate those relationships, but if you have hearing loss and are struggling to hear or follow conversations, you may feel disconnected from family and friends this holiday season. Often, feelings of embarrassment or frustration can cause individuals with hearing loss to stop socializing or participating in events or activities that they used to enjoy. According to a HearingLife and Harris Poll survey, 72% of people with hearing loss wish their hearing was better to enjoy holiday and special gatherings*. HearingLife is celebrating the holiday season with the “Hear the Magic. Love Your Ears” holiday campaign accompanied by the second annual “Magic of Giving Back” program aimed to help those with hearing loss gain back the joyful sounds of the holiday season. "We understand the challenges that come with hearing loss, such as difficulty following conversations and feeling embarrassed," said Dr. Leslie Soiles, Chief Audiologist, HearingLife. "At HearingLife, we believe everyone deserves to hear their favorite sounds of the season and we want to help those in need regain their confidence and enjoy connecting with loved ones during the holiday season." For the opportunity to receive free hearing aids through the “Magic of Giving Back,” people can submit either a personal story, or a story on behalf of a loved one, explaining why they are a candidate for the gift of hearing. To learn more and share your story, visit www.HearingLife.com/Magic by November 12th About HearingLife: HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904. HearingLife operates nearly 700 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. To learn more, visit: https://www.hearinglife.com. *Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021, among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com
November 10, 2022 04:00 PM Eastern Standard Time
Video
News Release
NIFTY GAMES® LAUNCHES NBA® CLASH™ FOR MOBILE; NBA® STARS JAYLEN BROWN & JAMAL MURRAY NAMED AS HIGHLIGHT ATHLETES
Nifty Games
Nifty Games™ announced today the launch of NBA® Clash™ on iOS™ and Android™ platforms with NBA ® stars Jaylen Brown and Jamal Murray featured as highlight athletes. Brown and Murray, alongside the full roster of NBA ® players bring a new level of intensity to mobile with exclusive special abilities that pack a big punch! Licensed by the NBA® and NBPA, NBA® Clash™ is an action-packed mobile game that’s a must-play for armchair power forwards, casual hoops fans and sports fanatics looking for intense basketball action. Featuring all 30 NBA® teams and over 100 individual players, NBA® Clash™, is a quick-session, real-time PVP mobile game, designed with highly intuitive controls and eye-popping visuals. Gamers worldwide will be able to compete head-to-head in 3-on-3 games, featuring first to eleven scoring. “It’s tip-off time,” says Jon Middleton, CEO of Nifty Games™. “We’ve designed NBA® Clash™ to bring the intense, fast-paced action of the NBA® to life on mobile from the ground up. Gamers will be fired up to face off head-to-head with custom teams of their favorite NBA players to rain down three’s, break ankles and wreck rims against friends and opponents around the world. Nifty Games™ is excited to have NBA® stars Jaylen Brown and Jamal Murray join the team as our highlight players and deliver the best mobile sports game ever!” NBA® Clash™ Launch Trailer: https://www.youtube.com/watch?v=Ka3mtMbGsns&feature=youtu.be Commenting on the launch of NBA® Clash™ Jaylen Brown, shooting guard for the Boston Celtics™ said, “Being able to play basketball on mobile devices wherever I am in the world is pretty cool. The game has a lot of action and is fast paced. I like that the fans can enjoy the game of basketball through a mobile experience and I’m excited to be part of it. The guys at Nifty Games™ did a really nice job.” Point guard for the Denver Nuggets™, Jamal Murray, commented, “Ever since I was a kid all I wanted to do was play basketball - and now I can also do it on mobile thanks to the guys at Nifty Games™ who’ve created a fun, fast-paced NBA® experience that can be played at anytime, anywhere.” Fans and gamers can play NBA® Clash™ now by visiting the iOS™ and Android™ platforms. For more information, visit www.nbaclash.com and @NBAClash on Twitter About Nifty Games Nifty Games is a mobile-first developer and publisher of quick-session, head-to-head sports games. To date, the company has raised funding from leading sports, video game, and technology focused investors. The company is based in California. Learn more at www.niftygamesinc.com. Follow us on Twitter at @NiftyGames. All copyrights, trademarks, logos and brands are property of their respective owners. Contact Details Embracer Freemode PR prteam@embracerfreemode.com
November 10, 2022 02:36 PM Eastern Standard Time
Video
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News Release
The Market Votes: Amesite Releases Study of E-Learning Success For Global Company
Amesite Inc.
Learn More about Amesite Inc. by gaining access to the latest research report The results are in for a study on Amesite Inc.’s (NASDAQ: AMST) eLearning platform, and it looks like a resounding success. Amesite, which harnesses cutting-edge artificial intelligence (AI) to deliver customizable courses through its white-label platform, completed a case study in October on EWIE Group of Companies (EGC), a large company that used Amesite’s technology to upskill its global workforce. Companies everywhere are realizing the new challenges of training and upskilling their employees in a remote economy. But many are held back by old-fashioned learning systems that are no longer fit for that purpose. As companies look for modern online platforms, the corporate eLearning market has grown to $117 billion. EGC’s search for an eLearning solution led it to partner with Amesite for its integrated, easy-to-access learning platform. As a commodity-management services company, EGC sought a solution for both retaining and upskilling its employees. With the outcome of the collaboration published, Amesite feels like it’s gotten an A+ on a difficult test. Results Of Study May Indicate Strong Performance When EGC approached Amesite, it faced several challenges. It needed learning tools that ensured employee engagement across the company, but it struggled to surmount this problem without integration of its educational courses across its platforms. With nearly 1,000 employees at over 240 factories around the globe, EGC needed a scalable solution for upskilling their employees that would be accessible to all. Amesite provided a solution with its customized Learning Community Environment ® (LCE SM ), rolling out access to 53 courses for EGC employees in just four days. Before the end of the first quarter, employees were scoring 91% on the learned material that had a target pass score for passing of 70%. While Amesite operates in a similar space to Coursera Inc. (NYSE: COUR) and Powerschool Holdings Inc. (NYSE: PWSC), it sees its platform as a more thoroughly accessible option. Its white-label system is customizable for a company or educational institution’s specific needs, while its AI provides updated information for learners, within an infrastructure that is intuitive and easy to navigate. “Having people with the most advanced skills is a huge competitive advantage for us,” EWIE Group of Companies President Jay Mullick said. “Amesite is at the center of all our business process training at EGC. We have appreciated the support of their team throughout the relationship. Using Amesite’s global upskilling technology platform enables our people to gain the know-how to meet our most demanding customers’ needs quickly and efficiently.” To learn more about Amesite, visit its website. Amesite Inc., an artificial intelligence driven platform and course designer, provides online products in the United States. The company uses machine learning to offer a mass customized experience to learners. Its customers include businesses, universities and colleges, K-12 schools, and non-profit organizations. The company was incorporated in 2017 and is headquartered in Detroit, Michigan. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io
November 10, 2022 10:27 AM Eastern Standard Time
News Release
Dynamic Works Institute to Launch CWDP Recertification Package at NAWDP Youth Symposium
Dynamic Works Institute
Dynamic Works Institute, a leading provider of transformative training for individuals, corporations and community-based organizations, will introduce its new Certified Workforce Development Professional (CWDP) Recertification Package at the National Association of Workforce Development Professionals (NAWDP) 2022 Youth Symposium, booth 211. The show will take place from November 14-16 at The Westin Charlotte (Charlotte, N.C.). Achieving CWDP certification demonstrates that a workforce development professional has completed the required training In order to maintain their CWDP certification, workforce development professionals must complete at least 60 hours of professional development related to one or more of the five competencies identified by NAWDP, which include: Customer Service Methodology, Diversity in Workforce Development, Labor Market Information and Intelligence, Principles of Communication, and Workforce Development Structure, Policies and Programs. The new CWDP Recertification Package from Dynamic Works Institute is specifically designed and delivered by workforce training experts to accommodate the schedules of busy professionals who wish to recertify for their CWDP certification. The Recertification Package includes a selection of live and asynchronous online course options covering all five core competencies identified by NAWDP, which customers can attend as their schedules allow. “We’re excited to introduce our new CWDP Recertification program, as it addresses an unmet need to help busy workforce development professionals receive the training they need for recertification,” said Paul Dunn, CEO of Dynamic Works Institute. “Our live and asynchronous online courses work with our customers’ busy schedules to build on their current skills and help improve job performance. In addition, they are specifically designed to meet the requirements outlined by NAWDP for CWDP recertification.” Dynamic Works Institute’s new Recertification Package can provide the full 60 hours of instruction required for CWDP recertification or supplement any remaining required hours necessary. Customers can choose from a selection of 30, 15 and 10-hour course options, with packages focused on case management, customer empowerment, working with special populations, and more. In addition, all customers are enrolled in 10 hours of free live training to support their success and build a network of peers. After finishing the course, customers receive their completed NAWDP paperwork and application form available for download and submission. To learn more about Dynamic Works Institute’s new CWDP Recertification Package, stop by booth 211 at the NADWP 2022 Youth Symposium, or visit https://dynamicinstitute.com/. About Dynamic Works Institute Dynamic Works Institute offers over 300 virtual, interactive courses, coaching and live webinars to transform the value and success individuals, corporations and community-based organizations derive from their work. The company’s convenient and relevant virtual training services, complemented with extreme customer service, develop the skills and mindsets that make work life more fulfilling. Contact Details Dynamic Works Institute Gena Leisten +1 513-238-4665 gleisten@dwfs.us O’Keeffe PR Dan O’Keeffe +1 513-221-1526 dan@okeeffepr.com Company Website https://dynamicinstitute.com
November 10, 2022 10:03 AM Eastern Standard Time
