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Consumer lender Fintern appoints Chief Risk Officer

Stockwood Strategy

Prior to joining Fintern, Mark was a Partner at EY, where he specialised in Credit Analytics and led EY's Quantitative Advisory Services team of 200 quantitative analysts. Since joining EY in 2005, Mark has served virtually every major UK bank on the topic of credit modelling and the use of advanced analytics. At Fintern, Mark will leverage his market-leading experience to develop Fintern's next-generation credit technology and improve access to affordable credit. Mark holds a PhD in mathematics and has been a leading advocate for the use of alternative data in fairer credit decisioning. Gerald Chappell, Fintern CEO, said "I am excited about Mark's vision for Fintern, as well as his passion for using data and analytics to fix the failings of the credit score system and improve access to affordable credit. Given his career track record, he will bring world-class analytics, artificial intelligence and strategic expertise to build on the strengths of the existing management team." On his appointment, Mark London commented: "I am delighted to be joining Fintern at this important time. Fintern's mission to transform consumer credit markets, bypassing a broken credit scoring system that unfairly excludes millions of people from affordable loans, is more relevant now than ever with the economic disruption caused by Covid-19. Using Open Banking and other alternative data we can improve financial lives by bringing affordable and responsible loans to many more people." Mark added "I am excited about Fintern's commitment to interactive lending. As CRO, I will ensure we share our insights with customers, that we will help them to make decisions that are in their best interest, and that we will provide full transparency on all our lending decisions." Michelle He, Fintern COO and CFO, said "Mark will find an amazing home here at Fintern, and a deep commitment from the entire Fintern team to challenging the traditional lending approach and helping consumers recover as we emerge from Covid-19." About Fintern Fintern is a digital consumer lender on a mission to expand access to low-cost personal finance and transform financial well-being. Fintern's next-generation credit technology takes a holistic look at each applicant’s financial situation rather than making a decision solely based on a credit score. Fintern builds relationships with customers helping them to understand their repayment capacity and credit appetite. Fintern integrates its AI platform with Open Banking to smartly connect the dots in consumers' banking data enabling Fintern to obtain the most accurate view of borrowers' affordability and spending behaviour using up to the minute transaction information. Fintern was founded in 2020 with a team from McKinsey, EY, Bank of America Merrill Lynch, HSBC and XiaoMi. Fintern is authorised and regulated by the Financial Conduct Authority, firm reference number 929244, a member of Cifas (the UK's leading anti-fraud association) and registered with the UK Information Commissioner's Office in compliance with the Data Protection Regulations 2018. Contact Details Fintern Sam Power +44 7400 122813 press@fintern.ai Company Website https://fintern.ai/

March 29, 2021 04:00 AM Eastern Daylight Time

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SuperDraft Debuts First Free-to-Play Sports Betting App with Caesars Rewards

SuperDraft

SuperDraft, Inc, the daily fantasy platform of Caesars Entertainment Inc. (NASDAQ: CZR), announced today the launch of the SuperDraft Free SportsBook App, the first free-to-play sports betting mobile app with cash prizes and Caesars Rewards. The SuperDraft Free SportsBook complements the company’s fan-friendly Daily Fantasy Sports offering, creating new ways for casual fans to engage with their favorite games and cash in on their sports IQ. The launch comes two months after Caesars Entertainment announced its strategic investment in SuperDraft. The free-to-play sports betting app provides a unique social gaming experience for fans to make big bets on their favorite sports without financial risk. Fans can have fun competing against their friends and other sports fans for cash, gift cards, high-value prizes like consumer electronics, sports and concert tickets, and exclusive VIP experiences from Caesars Rewards. “Sports betting is exploding across the country, and fans are crying out for a better way to use their hard-earned sports IQ to cash in. We’re giving them something even better –– a way to win without spending a dime,” said Steve Wang, CEO & Founder of SuperDraft, Inc. “The SuperDraft Free SportsBook is unlike anything fans have ever seen. We can’t wait to reward players with exclusive Caesars experiences and big-ticket prizes.” SuperDraft CTO Nate Hunter developed the SuperDraft Free SportsBook in partnership with France-based Sportnco, one of the world leaders in the supply and management of turnkey sports betting sites for gaming operators. The app will offer free-to-play sports betting across all major U.S. sports and select global markets. Players can win cash and big-ticket prizes through straight bets, parlay, round-robin, and live in-game bets. In addition, there will be daily, weekly and monthly leaderboards with grand prize payouts. “We are thrilled that SuperDraft has developed yet another way for players to experience Caesars Rewards,” said Eric Hession, Co-President of Caesars Sports & Online Gaming. “SuperDraft’s Free SportsBook is an exciting part of our best-in-class mobile and online ecosystem. Our connected palette of mobile and online apps allows Caesars Rewards members to play across our digital offerings and earn Reward Credits which can be used at all of the Caesars’ destinations and online properties.” The SuperDraft Free SportsBook utilizes a social gaming currency called SuperCoin, which is used as token currency to place free bets. When players win enough SuperCoin, they can redeem it in the in-app store for gift cards and other big-ticket prizes such as consumer electronics, merchandise and apparel, as well as trips and vacation packages. Players can also compete to win Caesars Reward credits, redeemable for vacation packages and experiences at Caesars properties nationwide. These include show tickets, world-class dining, spa packages, golf outings, and more. The SuperDraft Free SportsBook is available for download on iOS and Android app stores. About SuperDraft, Inc. SuperDraft, Inc. is based in New Hampshire and is focused on paid entry and free to play daily fantasy in the U.S. via its SuperDraft DFS app available on iOS, Android, web and desktop. The Company has developed several unique game modes and features that appeal to both casual and hardcore sports fans and fantasy players. With unique game modes like Multiplier Mode, SuperDraft levels the playing field and provides new ways to play and win with more possible lineup combinations than the competition. The result is a game that is easier to play and quicker to understand. These daily fantasy sports contests are legal in more than 35 states with its free contests available in all 50 states. For more information, please visit www.superdraft.io. About Caesars Rewards Caesars Rewards is the loyalty program for Caesars Entertainment, Inc., the world's most diversified casino-entertainment provider. With more than 60 million members worldwide, Caesars Rewards is one of the largest and most acclaimed loyalty programs in the world. The program leverages the premium Caesars brand to connect Caesars' elevated standard and prestige with the company's destinations. Members have the ability to earn complimentary hotel stays, access to special events and much more through Caesars Rewards partners. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Find Caesars Rewards on Facebook, and follow on Twitter and Instagram. Contact Details Kristin Conte SuperDraft +1 917-399-1941 kconte@superdraft.io Company Website https://superdraft.io/

March 25, 2021 10:00 AM Eastern Daylight Time

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Comcast Business Partners with the Colorado Rockies to Deliver A Grand Slam Experience at the Ballpark

Comcast West Division

Comcast Business today announced it is partnering with the Colorado Rockies to deliver increased bandwidth and high-performance connectivity to help create a more digital gameday experience for fans, starting in the 2021 season. Comcast Business is equipping Coors Field with an enhanced network infrastructure that will help its front office workers give ballpark visitors the ability to order food and access tickets on their mobile devices and select cashless payment options. Since 1995, the Colorado Rockies have called Coors Field home. With stadiums across the country implementing cutting-edge digital innovations, the organization sought to completely overhaul its technology network to be able to provide Rockies fans a more elevated experience at the field. Following a comprehensive evaluation of multiple technology providers, the Rockies selected Comcast Business to implement dual Gbps Ethernet Dedicated Internet connections and Comcast Business’ advanced ActiveCore SD-WAN service. The solutions will provide reliability, increased bandwidth and power back office communications across the Rockies’ multiple locations, from Coors Field to its Dugout Stores as well as Salt River Fields, the team’s spring training facility in Arizona. “Our mission is to create an unparalleled gameday experience, and success for me is when people don’t notice us; the internet is running, the phones are working and the ballpark app is functioning properly,” said Michael Bush, Senior Director, Information Systems for the Colorado Rockies. “Comcast Business has been a valuable technology partner in helping us achieve that goal with unmatched service.” With Comcast Business providing the connectivity backbone, the Colorado Rockies also will gain end-to-end network management tools that allow them to configure their network connections as needed. Employees will be able to review daily analytics, proactively remediate connectivity issues, and use a dashboard to make real-time network adjustments – all of which are especially important functions during game days, which draw more than 50,000 fans to the stadium. “Modern sports venues are constantly challenged to provide the technology infrastructure to keep up with digital innovations that not only enhance the fan experience but also provide seamless connectivity and network management across an organization’s entire footprint,” said Robert Thompson, Vice President of Comcast Business for the Comcast’s Mountain West Region. “Our partnership with the Colorado Rockies is representative of how Comcast Business can deliver reliable, high-bandwidth connectivity and SD-WAN solutions to redefine how fans enjoy a day at the ballpark.” For more information, please visit https://business.comcast.com/denver. About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @Comcast Business and on other social media networks at http://business.comcast.com/social. Contact Details Comcast Leslie Oliver +1 303-810-6326 Leslie_Oliver@comcast.com Company Website https://colorado.comcast.com/

March 25, 2021 08:00 AM Mountain Daylight Time

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News Direct And Pop Culture Newswire Enter Into Exclusive Reciprocal Distribution Relationship

News Direct

News Direct has entered into an exclusive reciprocal distribution agreement with Pop Culture Newswire, a niche service that targets traditional entertainment media, digital influencers, and the agenda-setting 'geek' press covering everything from toys and gaming to concerts and collectibles. News Direct clients will be able to leverage the specialized distribution channels of Pop Culture Newswire to connect with media and bloggers in the following categories: Collectible/Toys, Comics/Graphic Novels, Editorial Features, Fashion, Festivals/Conventions, Gaming, General Entertainment, Multicultural News, Movies/TV/Stream, Music/Concerts, and Sports/Recreation. Conversely, Pop Culture clients seeking to amplify their message to a broader audience will be able to leverage the global reach offered by News Direct to promote products and events, as well as launch branding initiatives. "We are thrilled to partner with Pop Culture Newswire and offer our clients the added benefit of this targeted reach," noted Gregg Castano, founder, and CEO of News Direct. "The entertainment media and influencers are among the most elusive, so this new partnership offers our clients a real advantage to break through and get their relevant news and multimedia content noticed." About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About Pop Culture Newswire Co-headquartered in Ft. Lauderdale and Los Angeles, Pop Culture Newswire is the affordable, multimedia press release wire service tailored for brands, event producers, celebrities, media, and marketing agencies who want to reach the entertainment and pop culture Geek press. Pop Culture Newswire releases routinely feature 120+ online and content aggregator placements on platforms like Google News, AOL, Yahoo! Finance, and more. The service also features complimentary reports for its online placements as well as flat-rate press release wire services that range from city to state to national distributions. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

March 25, 2021 09:07 AM Eastern Daylight Time

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DEVELOPING DIVERSE LEADERSHIP FOR THE BREWING INDUSTRY

Reuben's Brews

As a well-known African proverb says, “If you want to go fast, go alone. If you want to go far, go together.” The newly formed Mosaic State Brewers Collective, a collaboration between Reuben’s Brews and Métier Brewing Company to develop diverse leadership for the brewing industry, was inspired by that proverb when defining the program’s empowering motto: Go Far, Go Together. The Mosaic State Brewers Collective is a dynamic new mentorship program launching this summer to develop future leaders in the brewing industry who are reflective of our nation’s diversity. According to a 2019 report from the Brewers Association, 88% of the people who own craft breweries are white while only 4% are American Indian or Alaska Native, 2% are Asian, 2% are Hispanic, and just 1% are Black. Driven by Reuben’s Co-Founder and Director of the Reuben’s Brews Foundation Grace Robbings and Métier Brewing Company General Manager Dreux Dillingham, the ambitious program offers an insightful curriculum, practical experience, and authentic mentorship that will open opportunities for historically underrepresented groups, ultimately enriching the culture and broadening the perspective of the brewing industry to better represent the diverse communities of which it is an essential part. “Informal mentorship has long played an important role in the craft brewing industry,” said Dr. J Jackson-Beckham (she/her/Dr.), the Equity & Inclusion Partner for the Brewers Association and Principal of Crafted For all. “Formalizing mentoring relationships will help us to strategically remove barriers to access and advancement and extend opportunities to underrepresented and marginalized groups. " Beginning in June and limited to 10 participants, the program will take place over the course of three distinct levels: Do I have a place in this industry? Where is my place in this industry? How can I become a leader in this industry? In addition to Grace and Dreux, participants will receive invaluable guidance from an inspiring group of mentors selected from each sector of the beer community and adjacent retail and manufacturing businesses. Mentors include Brewmaster and Pink Books Society Leader Annie Johnson, Reuben’s Co-Founder Adam Robbings, Stoup Brewing Founder Robyn Schumacher, Georgetown Brewing Co-Founder Manny Chao, and Métier Brewing CEO Rodney Hines among several other industry leaders. The curriculum is also rich with hands-on experience covering everything from recipe design to brewing, cellaring, packaging, marketing, and sales. The final level focuses on business planning and management skills in partnership with the Consulting & Business Development Center at University of Washington's Foster School of Business. Complete details on the curriculum and mentors can be found here. "Seeing yourself reflected in the work you choose to do and having peers or mentors to lean on in order to grow is an important part of being successful,” said Dillingham. “It's something I didn't have early on in my own career and being able to provide that opportunity as an entry point for the future leaders of this industry is what we are passionate about. MBC is proud to collaborate with Reuben’s to create a more inclusive craft beer community for all." To raise awareness and essential funds for this vital new program, Reuben’s and Métier are together releasing Ombili IPA, a citrusy West Coast IPA that bounces with bright aromas of tangerine and a layered hop profile featuring Citra, Sabro, and Azacca hops. 100% of the proceeds from the sale of Ombili IPA will support the Mosaic State Brewers Collective, and the production of the beer was made possible by generous donations from Gambrinus Malting, Skagit Valley Malting, Haas, Roy Farms, and the Kennedy Group. Ombili IPA will be available starting Thursday March 25 th at the Reuben’s Taproom and Métier’s Beer Hall, then will make its way into distribution around the Pacific Northwest the following week. The artwork adorning the Ombili (pronounced “ohm-bee-lee”) IPA cans was inspired by the vibrant fabrics used by the people of Namibia, where Grace served with the Peace Corps as a volunteer teacher. “In the local Oshiwambo dialect of the area of northern Namibia where I lived and worked, ‘Ombili’ means peace, harmony and all good things,” said Robbings. “It was so imbued in all interactions that the word came to be used in greetings and farewells, similar to how ‘Aloha’ is used. Dreux and I chose this name because the power of peace and reconciliation is a driving force of the work we’re doing through the Mosaic State Brewers Collective.” Reuben’s and Métier invite everyone who is interested to visit the program website to find complete details about the program and to submit an application to get started. About Reuben’s Brews Adam and Grace Robbings opened Reuben’s Brews in 2012, after an award-winning homebrewing career, naming the brewery after their first child, Reuben. At their employee-owned family brewery they brew from the glass backwards: designing each beer with intention, unbound by constraints. They know that making that extra effort is worth it. From their everyday favorite beers to innovative new releases, they help you grow your love of beer. Reuben’s Brews. Beer Unbound. The Reuben’s Taproom (5010 14 th Ave NW in Ballard) is open daily 12pm-9pm. The space has been updated for the times, featuring an expanded outdoor seating area and To-Go Store. They strictly adhere to all current state and local health precautions to keep their customers and team safe. Customers are invited to order online for contactless pickup at reubensbrews.com/shop or stop by for walk-up purchase. The Brewtap (800 NW 46 th St. in Ballard) is closed until further notice. Visit reubensbrews.com for details, and follow @reubensbrews on Facebook, Twitter, and Instagram for updates. About Métier Brewing Company Metier means “one’s calling,” and at Metier Brewing Company our calling is brewing damn good beer and building stronger communities to inspire bigger dreams for all. We experiment with brews that are innovative and accessible. With commitment to craft in mind, we brew with intention and integrity, and never compromise. Our belief is that great beer paired with dialogue can lead to community building and strengthening. As one of the few black-owned breweries in the country, we know representation matters, so we strive to provide an environment where all can feel welcome. Our kid-pet-and- event-friendly taproom in Woodinville’s Artisan Hill District features our award-winning beers, local cider and wine, our own in-house nitro brewed coffee, and freshly made Hop Tonic. MBC’s taproom is open Thursday-Sunday, and currently adheres to all COVID protocols, including limited capacity. We’ve implemented a reservation system at so you can secure your spot in our warehouse or heated patio area. You can also order online for pick up at if you’re not quite ready to hang out in public. Follow us on Facebook and Instagram @metierbrewing to stay updated on our beer releases, food truck schedule, and all things MBC! metierbrewing.com Contact Details Joe Mattson Bivalve +1 206-940-8225 JOE@BIVALVEAGENCY.COM Company Website https://reubensbrews.com/foundation/msbc/

March 24, 2021 09:04 AM Pacific Daylight Time

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The New Faces of Farming

YourUpdateTV

Recent studies have revealed that there is a population-wide deficiency in fiber, with only five percent of people in the U.S. meeting the Institute of Medicine’s recommended daily targets. Last year, as a response to this and additional nutritional gaps in American diets, three sisters in North Dakota teamed up on their family farm with a simple mission: bringing better wheat from the fields to your pantry. With Three Farm Daughters, they have done just that. Recently, the sisters teamed up on a nationwide satellite media tour to discuss Three Farm Daughters, nutrition gaps in American diets, and some simple recipes for at-home cooking. A video accompanying this announcement is available at: https://youtu.be/78na7O6aF54 Three Farm Daughters features a new line of 100% Wheat Flour and Pasta products powered by GoodWheat, which is naturally nutrient-dense with attributes like high fiber, more protein, fewer calories and less gluten. The Three Farm Daughters Wheat Flour features the great taste, texture and performance of wheat, plus higher fiber (13g per serving, five times higher than traditional flour), lower total calories (30% fewer calories than traditional flour) and reduced gluten (50% less gluten than traditional flour). The Three Farm Daughters pastas include Fusilli, Fettuccine and Linguine and offers 11 grams of fiber per two-ounce serving (five times more fiber per serving than traditional pasta), plus each serving has nine grams of protein and only 150 calories. Three Farm Daughters pastas are non-GMO, kosher-certified and have a lower glycemic response compared to that of traditional pastas. Three Farm Daughters Pasta is also nearly impossible to overcook and always al dente, empowering home chefs to confidently serve their loved ones the foods they crave most. Three Farm Daughters products are available to purchase on Amazon, at www.threefarmdaughters.com and at select grocers and retailers in North Dakota and Minnesota. About Grace: Grace has only been one thing in her professional life: a boss. She started her first cosmetics business at the age of 19 and has made her own success by the care and expertise she delivered to her clients each day. Grace is an early adopter of better for you food products. Now, with her and husband, Jordan, recently welcoming their first child, she will use her knowledge of health and nutrition to fuel the next generation. About Mollie: As an attorney and a middle child, just try to faze Mollie. After she and her husband, Steve, recently welcomed their first child, she is now a mother as well. She conquers each and every day with speed and tenacity and shops for her food in the same fashion. She selects better for you brands that have the quality and convenience that fit her lifestyle. About Annie: As the eldest daughter, Annie is the trail blazer. Although she is the quietest of the three, her presence is strong. As a mother of three, it is because of her children that she and her husband, David, seek out better for you foods. You will find her in your way in the local grocery store aisle, reading the label on every item she buys. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 24, 2021 10:00 AM Eastern Daylight Time

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How The Need For Life Insurance Affects Your Family Financial Planning by Jennifer Lang Financial Services.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

March 23, 2021 10:05 AM Eastern Daylight Time

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Healthy Living for the Whole Family

YourUpdateTV

This month of March many families are looking for ways to update their lifestyle to stay healthy for the long term. They might be looking for ways to get outdoors, improve personal care habits, eat right, or check in on loved ones. Recently, Wellness and Lifestyle Expert, Terra Wellington, teamed up with YourUpdateTV to discuss a few ideas on how to improve your wellness choices. A video accompanying this announcement is available at: https://youtu.be/d193y7OYZaE Refresh Your Wellness Routine One thing the majority of us are looking for is a boost of happiness and health this spring. Recent studies say about 50 percent of us have experienced anxiety and depression over this past year. But the good news is that your wellness routine, like good sleep and regular exercise, can really help. One fun and meaningful tech tool you can look into for your wellness is with Amazon’s Alexa on Alexa-enabled devices like Echo Show 10. It’s a great motivator for making it easy to stay on top of your health and wellness. You can say to it, “Alexa, what is my wellness tip of the day?” or “Alexa, recommend a health and wellness podcast.” Alexa can give you guided meditations, play sleep sounds, suggest workouts and recipes, and so much more. Get Your Omega-3’s 70 percent of Americans have low levels of essential Omega-3s, which support our immune system, heart, brain, joint, eye, and skin health. To help you get your Omega-3s, you can check out Kori Pure Antarctic Krill Oil. It delivers Omega-3s in their natural phospholipid form. This means it has excellent absorption in your body compared to fish oil, and it has no fishy aftertaste. Plus, it’s certified sustainable. Watch That Kids Get Their Nutrition For children, you can check out Childlife Essentials and their LiveBiotics Immune & Digestive Support, and Zinc Plus. These vitamins and supplements have been around for 20 years and can help close the nutritional gap for your kids. They are gluten-free, non-GMO, and have no artificial colors, flavors, or sweeteners. They are great tasting too, with natural ingredients. And they are available at iHerb, Amazon, Whole Foods, and Sprouts. Setting Aside Time for Personal Care After a very stressful year, it’s important for your family healthy living to set aside time for personal care. On tip to remember is to take care of your skin. It’s part of a healthy lifestyle. There’s a skincare company from the UK that has just exclusively launched at Target — it’s Amie Skincare. This line was developed by a mother for her daughter to meet the changing needs of young skin. The company’s products are unique, affordable, vegan, and cruelty-free. They have three lines, depending on your skin type, with natural ingredients and gentle enough for daily use. Each skincare regime includes a wash or cleansing balm, moisturizer, a treatment (such as a mask, mist, or polish), and biodegradable cleansing wipes. The wipes biodegrade in 15 days, which is a huge plus for sustainability! For more information, visit simplemomsguide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 23, 2021 09:15 AM Eastern Daylight Time

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Koalifyed Breaks New Ground In The Influencer Marketing Space With Innovative End-to-End Platform

Koalifyed

Koalifyed, an influencer marketing platform for social-first brands, today announced the release of its end-to-end solution for modern influencer campaign management. Koalifyed enables brands to centrally manage all parts of the influencer ecosystem – from identification, contract management and creative execution, to payment and performance tracking. This model creates efficiencies and deeper collaboration between in-house marketing teams, agencies and creators to come together in one workspace. The vision behind Koalifyed is what makes it different from other platforms in the marketplace – it is built to continuously evolve with the ever-changing influencer industry, providing more effective ways to strengthen relationships with creators, incorporate more transparent data and analytics, and ensure security and operational efficiencies are at the core. And no matter the campaign size, it’s designed to address critical issues like real fraud detection, ROI measurement and manual content reviews – with the end goal of more effective, results-driven content. This approach offers unique benefits: Fraud Detection: Koalifyed’s proprietary bot detection service S.N.I.F.F. applies the power of commercialized government intelligence agency technologies to identify up to 10 times more bots than other products. Negotiate Rates in Real-Time: By applying S.N.I.F.F.’s authenticity score to rate discussions, brands can make more informed investment decisions directly in the platform. Contract In-Platform: Contracts and transactions happen securely in-platform, making the process five times faster than contracting outside the platform. Collaborate Seamlessly: Versatile content features allow marketers and creators to review, edit, track changes and approve content all within Koalifyed. Prove Performance: With creators opting in to Koalifyed, brands gain instant access to proof of performance, minimizing the stress of compliance and governance requirements, and creators can ensure their campaign insights are easily accessed by brands. With the end-to-end nature of the platform, Koalifyed can minimize the time historically spent on manual-intensive tasks, enabling brands to shift their focus to building stronger relationships with their influencer communities and driving more powerful content. Koalifyed was developed by Stagwell Technologies in collaboration with leading consumer marketing agency MMI Agency. “As new social platforms emerge and influencers take up a greater share of marketing budgets, we saw an opportunity to create an innovative solution that allows brands to gain efficiencies while showing the business value of influencer marketing,” said Charles Hu, Partner & CTO at Stagwell Technologies. “The options available today simply have not evolved with the needs of our industry and its users. Koalifyed facilitates and enhances the relationships between brand and creator, and it’s built to iterate, learn and grow with the changing needs of all stakeholders.” Today there are nearly 300 active creators on the platform and that number is quickly growing. Active user and Houston Lifestyle and Fashion Blogger, Jordyn Rush said, “Having access to technology like Koalifyed isn’t just about making my everyday tasks as a creator faster and more seamless, it’s also about having access to opportunities that can become real business partnerships.” “This space is growing and changing, and I see myself as an increasingly important marketing medium for brands. Like many others in the creator community, I take what I do very seriously, and the more that platforms like Koalifyed can help me start conversations with brands that recognize my expertise and my value, the better the ecosystem will be for all parties.” Koalifyed is now available to all brands and offers solutions for influencer marketing budgets of all sizes. Creators can also sign up to join the Koalifyed creator database to get discovered by brands via Koalifyed’s website. To learn more, sign up to be a part of Koalifyed’s creator database or request a demo, visit koalifyed.com. About Koalifyed Koalifyed is an influencer marketing platform designed by and for social-first brands that are boldly shaping culture. Born out of Stagwell Technologies, a member of The Stagwell Group, and incubated within one of the world’s top 5 advertisers, Koalifyed’s technology offers more speed, efficiency and trust in influencer campaign management. As the only end-to-end platform of its kind, marketers can now leverage a single platform to identify influencers, negotiate and draft contracts, and measure the success of campaigns. Koalifyed provides greater insight and protection against bots through a proprietary bot detection engine called S.N.I.F.F, which provides brands and influencers insights into real reach, quality and engagement levels of social audiences, so brands’ influencer dollars work smarter. To learn more, visit koalifyed.com. Contact Details KWT Global for Koalifyed Olivia Janicelli +1 646-989-3919 koalifyed@kwtglobal.com Company Website https://www.koalifyed.com

March 23, 2021 09:00 AM Eastern Daylight Time

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