Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Doceree launches industry-first HCP-focused global DSP for media agencies at Cannes Lions 2023

Doceree Inc

Doceree, a leading global platform building unprecedented solutions for healthcare professionals (HCPs) through programmatic messaging with proprietary data tools, today announced the launch of Doceree Enterprise, an industry-first, HCP-focussed global Demand Side Platform (DSP), delivering an integrated ecosystem to media agencies with high-impact, built for scale programmatic capabilities to serve healthcare and life sciences brands. Doceree Enterprise, powered by proprietary HCP identity-resolution technology Espyian TM, is a fully self-serve ecosystem, enabling agencies to run highly targeted global and integrated campaigns with transparent and measurable outcomes. In addition to providing media agencies the access to worldwide web inventory through its SSP integrations, it also provides them ‘preferred access’ to Doceree’s specialized supply side platform (SSP) – the world’s largest integrated global network of 650+ endemic and point-of-care platforms, with a worldwide unique physician reach of over 2 million. On top of it, the agencies can bring their audience, data partners, and measurement tools to build their own healthcare-specific marketing platform. Agencies currently counter multiple challenges while buying media directly from third party publishers or from existing DSPs, which mostly have restricted presence in the US and experience compliance issues around regulations for advertising to HCPs outside of the US. The non-HCP media impacts the return on investments (ROI) of life sciences brands that are looking to engage prescribers through effective programmatic campaigns. Doceree has been relentlessly working to identify issues facing the pharma messaging ecosystem and close the gaps through its AI-enabled category-centric technologies that can precisely target HCPs and enable marketers to activate high-performing campaigns. “We are thrilled to launch our new DSP that creates unprecedented HCP personalization and customization for media agencies. The platform offers full suite of capabilities to media agencies to activate HCP-focused campaigns with utmost ease and convenience without worrying about transparency, performance or regulatory compliances,” said Harshit Jain MD, Founder & Global CEO, Doceree. “Doceree Enterprise will introduce never-seen before advancements in the category that will revolutionize HCP messaging. We will continue building category-first solutions that our partners would immensely benefit from.” The integrated ecosystem equips agencies with the ability to forecast campaigns; build HCP-only audiences & cohorts; activate, optimize and analyse campaigns to create omnichannel experiences; and measure campaign outcomes in near real time. “The rapidly evolving digital healthcare industry create new opportunities for marketing, engaging and educating HCPs. Doceree Enterprise is exactly the solution agencies are looking for to stand out from the competition on a global level. There is no ‘one solution fits all’ and the DSP uniquely addresses the gaps, curating an agency-specific platform that aligns with each agency’s specific needs. This first-of-its-kind approach to engaging HCPs is exciting and offers plenty of opportunities for agencies to run successful and scalable HCP campaigns for their healthcare clients,” said Jeffrey D. Erb, Chief Media Officer, Fishawack Health. Features of Doceree Enterprise giving it a competitive edge: The only true personalized ad-martech solution for HCP marketing Competitive edge through custom build features and tools developed collaboratively Multi-tenant solution with the ability to run multiple campaigns across markets Robust measurement capabilities, aiming to tie marketing efforts to business and clinical outcomes quantitatively Access to top-to-bottom HCP marketing funnel, including healthcare-centric inventory spanning endemic and point-of-care platforms Access global supply partnership or integrate a supply partner of your choice Doceree Enterprise is available for media agencies across the globe. About Doceree Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Doceree Priyanka Bhasin +91 78387 03702 priyanka.bhasin@doceree.com Company Website https://doceree.com/us/

June 19, 2023 06:36 AM Eastern Daylight Time

Image

Claravine Acquires AI-Powered Content Classification Company Netra

Claravine

Claravine, The Data Standards Company, has acquired Netra, Inc, a content classification company powered by artificial intelligence. With the addition of Netra, Claravine’s platform, The Data Standards Cloud, is able to analyze, extract and search metadata from videos and images, adding to Claravine’s core strengths of standardizing data at the source and producing high quality and actionable data that is ready for use and analysis upon creation. This latest acquisition supports Claravine’s goal of taking the drama out of marketing data by putting AI in the hands of marketing teams for data classification across text, creative, audio, and video assets - which are growing dramatically with the rise of generative AI platforms. Founded by MIT alumni and born out of MIT Computer Science & Artificial Intelligence Laboratory research, Netra is a Boston-based automated content comprehension platform that provides context and brand safety for video and image-based content using computer vision and artificial intelligence. Netra offers a series of APIs – including Content, Search & Similarity, Livestream and Creative – to data scientists, developers and product teams to unlock the intelligence within video, image, and text content and systematically provision a consistent data taxonomy across a business's multiple use cases. Netra's customers include online video platforms, SSPs, media owners, CTV vendors, Data and AI platforms. “The rapid adoption of AI solutions like OpenAI or Adobe Firefly is accelerating the creation of digital experiences. This explosion of digital assets and creative is creating significant challenges for operations teams – meaning the metadata is often not being categorized in a standardized way which limits the time to leverage data for decisions,” said Verl Allen, CEO of Claravine. "We are excited to accelerate the automation of data standards for marketing, operations and creative teams with Netra’s AI content engine. Our common goal of helping create a shared understanding of data is only possible by being able to control your data standards across the teams and various technology systems. We are also thrilled to welcome Netra’s team to the Claravine family and apply their ingenuity and expertise to advance our platform, The Data Standards Cloud, via AI and automation.” Claravine empowers a proactive approach to marketing measurement by activating data standards across people and technology – bridging the silos to accelerate business decisions across experiences. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s collaborative user interface and strategic integrations with top marketing and advertising platforms enables global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment for their digital advertising dollars. “We’re excited for the opportunity to work alongside Claravine’s expert team of data integrity pioneers and advance their mission of taking the drama out of data and applying data standards at the source of creation. Our ability to integrate the Netra capabilities into The Data Standards Cloud enables teams to more easily solve key data quality challenges. AI and automation have a big role to play, and the Netra team is eager to assist in growing Claravine’s product offering and further expanding Netra’s products and capabilities,” said Amit Phansalkar, CEO at Netra. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Recently, Claravine has been named for the second consecutive time to AdExchanger’s Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also named a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com Company Website https://www.claravine.com/

June 16, 2023 08:00 AM Eastern Daylight Time

I-ON and Instruxi Revolutionize Gold Digitization and Securitization at Chainlink Spring 2023 Hackathon

I-ON Digital Corp.

I-ON Digital Corp. (OTC: IONI) was recently chosen by UK-based development partner Instruxi Limited as the focal point for its submission in this year's prestigious Chainlink Spring 2023 Hackathon, choosing I-ON 's "fractional ownership of unrefined gold claims" framework to showcase a real-world commercial example of leveraging state-of-the-art blockchain and distributed data warehousing technologies to disrupt and evolve the conventional gold and precious metals marketplace. I-ON ’s business model will allow claim holders to monetize in situ gold (in-ground or unrefined gold) by converting their fully validated gold claims into secure and efficient gold-backed securities, offering liquidity without extracting, mining, or smelting the gold. The team at I-ON pioneered this model several years back by achieving groundbreaking advances in the institutional acceptance of asset-backed digital securities by establishing a global custody interface and creating standards for independent financial and transactional reporting backed by expert legal opinion. Their efforts helped launch the then-nascent asset digitization marketplace while addressing the relative needs of investors, institutional partners, and regulators alike. To build on these accomplishments, I-ON turned to Instruxi to craft a technical approach to digitizing gold reserves by tokenizing them, utilizing state-of-the-art blockchain and Smart Contract technology, then converting them into digital securities that enable institutional investors to buy fractionalized ownership of gold claims, at the "proven reserves" level, through ERC20 tokens. "Five years ago, we set out to change the gold and precious metals marketplace by creating a regulatory-compliant digital asset ecosystem that would allow gold claim holders to monetize unrefined but proven Gold Reserves," shared I-ON CEO Carlos X. Montoya. "To build on a series of 'firsts' that we initially achieved, including meeting the requirements of larger institutions and other US and global tier-one intermediaries, we asked the team at Instruxi and their collaborative partners to help us scale and optimize our ecosystem to provide secure movement, transfer, settlement and, where applicable, hypothecation of our asset-backed digital securities. Together, what we've created is significant." This resulting gold tokenization process represents a groundbreaking innovation in the traditional gold and precious metals marketplace, enabling claim holders to unlock the value of their proven reserves while minimizing the environmental impact and cost of conventional forms of gold mining, including strip mining and other forms of extraction. I-ON 's partnership with Instruxi showcases the power and potential of integrating best-in-class emerging DeFi technologies to drive meaningful commercial change in the precious metals and commodities industry. "To enable I-ON's vision, we needed to create a secure, robust, and hyper-scalable infrastructure that could support asset digitization and tokenization so we could fractionalize the ownership of gold and other assets." explains Instruxi CTO Austin Przybysz, "Smart contracts, Chainlink 's secure communication, and Space and Time 's decentralized data warehouses allowed us to deliver the advanced auditing capabilities, scalability, and robust security that I-ON required for their institutional-grade framework." Through its development partnership with Instruxi, I-ON is pioneering the future of asset-backed securities and the trading and hypothecation of fractionalized gold ownership and other emerging digitized asset classes. Their collaborative effort lays the foundation for a more accessible, trust-driven, and compliant financial ecosystem that could play an integral role in shaping the future of decentralized finance, tokenized assets, and digital securities. All while providing a more sustainable and environmentally friendly way to monetize precious metal reserves without damaging or destroying Mother Earth. More information about the Chainlink Spring 2023 Hackathon can be found at https://chain.link/hackathon. More details about I-ON and Instruxi 's Hackathon submission can be found at https://devpost.com/software/instruxi. About Instruxi Limited. Instruxi is a web 3.0 company focused on helping clients with hyper-scale data availability. Instruxi enables secure and universal data sharing, facilitating clients' analytics and AI projects and building apps and dApps. The Company has accomplished this through tokenizing data and our unique distributed data protocol, Proof of Policy. In addition, Instruxi offers a data mesh toolkit called Neutrino Mesh and builds validator infrastructure to support this offering on private blockchains. By deploying our solutions, enterprises can seamlessly connect web 2.0 and 3.0 technologies, enabling universal data access and participation in the emerging data economy. Additional information is available at https://instruxi.io. About I-ON Digital Corp I-ON Digital Corp. (OTC: IONI) is a pioneering force in the asset digitization and securitization landscape. It is developing and acquiring cutting-edge technologies to provide an institutional-grade ecosystem for creating and distributing digital securities and next-generation financial assets, using blockchain technology as its underlying infrastructure. This provides a secure, fast, transparent framework for trading newly emerging asset classes. With its proprietary technologies and deep expertise in asset digitization, I-ON stands at the forefront of this rapidly evolving sector. The potential for digital securities powered by blockchain technology is immense. I-ON is unlocking the full power of this new technology, paving the way for a more secure, trusted, and efficient asset transfer and exchange. Additional information is available at https://iondigitalcorp.com/. Forward-Looking Statements This news release contains forward-looking statements involving risks and uncertainties, which may cause results to differ materially from the statements made. When used in this document, the words "may," "would," "could," "will," "intend," "look to," plan," "anticipate," "believe," "estimate," "expect," "seek," "potential," "outlook," and similar expressions are intended to identify forward-looking statements. Such statements, including, but not limited to, I-ON's current views with respect to future events and its financial forecasts, are subject to such risks and uncertainties. Many factors could cause actual results to differ materially from the statements made, including those risks described from time to time in filings made by I-ON with the Securities and Exchange Commission. In addition, there is uncertainty about the further spread of the COVID-19 virus or new variants thereof, or the occurrence of another wave of cases and the impact it may have on the Company's operations, the demand for the Company's products, global supply chains and economic activity in general. These and other risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. Statements in this news release regarding past trends or activities should not be taken as a representation that such trends or activities will continue. I-ON does not intend or assume any obligation to update these forward-looking statements other than as required by law. Contact Details I-ON Digital Corp. (OTC: IONI) Ken Park +1 866-440-2278 IR@iondigitalcorp.com Company Website https://iondigitalcorp.com

June 15, 2023 01:50 PM Eastern Daylight Time

News Release

Givex details which events and catalysts could impact company earnings for 2023

Givex Corp

As a part of Proactive's Frequently Asked Questions series, Givex CEO Don Gray joins Natalie Stoberman from the Proactive studio to discuss what kinds of events are in progress that could impact company earnings. Givex provides merchants with customer engagement, point of sale and payment solutions, all in a single platform. The company is integrated with over a thousand technology partners on a fully end-to-end solution that delivers customer insights from over 118,000 active locations across more than 100 countries. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

June 14, 2023 01:11 PM Eastern Daylight Time

Video

News Release

Givex shares plans on investor engagement through next growth period

Givex Corp

As a part of Proactive's Frequently Asked Questions series, Givex CEO Don Gray joins Natalie Stoberman from the Proactive studio to share what potential investors need to know about the company. Givex provides merchants with customer engagement, point of sale and payment solutions, all in a single platform. The company is integrated with over a thousand technology partners on a fully end-to-end solution that delivers customer insights from over 118,000 active locations across more than 100 countries. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

June 14, 2023 12:57 PM Eastern Daylight Time

Video

Claravine Launches in AWS Marketplace

Claravine

Claravine, The Data Standards Company, today announced that its data standards platform, The Data Standards Cloud, is now available in AWS Marketplace, a digital catalog that makes it easy for enterprises to find, buy, deploy, and manage third-party software, data, and services that run on Amazon Web Services (AWS). This latest offering gives AWS customers an opportunity to leverage their existing AWS commitments while unifying their billing processes, eliminating the need for separate procurement processes. Claravine’s The Data Standards Cloud lets customers take a proactive approach, addressing the root of data problems by activating unique standards across people and technology. Its collaborative user interface moves customers beyond engineered spreadsheets and slow, costly data cleanup. Used by Fortune 1000 companies such as Carhartt and Under Armour, Claravine’s strategic integrations with top marketing and advertising platforms allows global organizations to define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased return-on-investment (ROI) for their digital advertising dollars. “By offering The Data Standards Cloud in AWS Marketplace, we can now provide data management processes to even more customers,” said Verl Allen, CEO of Claravine. “Our intuitive interface and varied list of top platform integrations make implementing increasingly needed data standards a seamless process.” Some of The Data Standards Cloud’s offerings include: Define standards in one shared platform: Put data standards in one accessible place, bringing taxonomy to life and helping customers quickly adapt to changing data needs. Standardize taxonomies, naming conventions, and metadata across all digital experiences. Improve measurement of digital campaigns and ROI. Deliver on the promise of modern marketing by consistently creating and applying data standards. Recently, Claravine was named for the second consecutive time to AdExchanger’s Programmatic Power Players list, as well as awarded the 2022 AdExchanger Award for Best Data Technology. Claravine was also named a cool vendor in the 2022 Gartner Cool Vendors in Marketing Data and Analytics report. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

June 14, 2023 12:30 PM Eastern Daylight Time

Locality, Formed Through the Union of CoxReps and Gamut, Launches Today to Unlock the Power of Local Video And Create Maximum Value for Advertisers and Inventory Owners

Locality

Locality launches today, as the industry’s preeminent local television solutions provider. Formed through the union of CoxReps and Gamut, two widely respected media sales organizations, Locality is a new brand that brings together the best technology, people and premium inventory in both broadcast and streaming. This comes at a time when brand advertisers are seeking authentic connections with local consumers and are looking for targeted, efficient, and attributable results. Each company brings with it a seasoned team that will continue to service its respected constituents, now uniting efforts to solve problems for advertisers, unlocking the power of local video and driving more dollars to local TV advertising. CoxReps and Gamut were acquired in August 2022 by One Equity Partners, a middle market private equity firm headquartered in New York. “TV audiences are fragmenting, as consumers broaden the definition of what it means to be a viewer,” said Mark Rosenthal, executive chairman, Locality. “There’s never been a more opportune time for brand advertisers to localize their own messages for maximum effectiveness. We are uniting technology and people from the best local TV partners in both broadcast and streaming, and investing in the companies, to address the needs of advertisers. By unlocking the tremendous power of local, we can drive more dollars to local video providers nationwide.” Ann Hailer, president of CoxReps, will now become president of broadcast for Locality. Keith Kazerman, president of Gamut, will now become president of streaming for the new company. Both Hailer and Kazerman will continue to report to Mark Rosenthal. “At Locality, we are experts in our local marketplaces, and will now help brand advertisers navigate smart broadcast and streaming advertising buys under one roof,” said Hailer. “We’re building on the respective strengths of each company, and are focused on providing maximum value for all of our premier inventory partners. It’s an exciting mission, and we’re just getting started.” “Locality connects local advertisers to consumers across all platforms, combining the most popular broadcast and streaming TV content with precise targeting to reach the right audiences in the right places at scale,” said Kazerman. “Consumers don’t care how they watch TV or how premium content is delivered, and advertisers are increasingly thinking the same way. We are reaching the right consumers, everywhere, through the power of local video.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

June 14, 2023 05:00 AM Eastern Daylight Time

Navidar Advises Sincere Corporation in Its Acquisition of Timehop®

Navidar

Navidar is pleased to announce that our client, Sincere Corporation ( www.sincere.com ), the new parent company behind Punchbowl® and Memento®, has acquired Timehop®, the iconic brand that lets you relive your best memories every day. Sincere and its family of brands are run by the team that founded Punchbowl.com over 17 years ago and launched Memento.com in 2021. Timehop is the first acquisition under the new parent company entity. Terms of the transaction were not disclosed. With the addition of Timehop, Sincere has solidified its position as the leading platform for family milestones, celebrations, and memories. Consumers can plan and invite loved ones to an unforgettable celebration on Punchbowl, collect and preserve memories from that occasion with Memento, and relive those moments for years to come with Timehop. “Navidar contributed valuable counsel at every step of this transaction—from strategy to execution—which makes them a unique, trusted advisor,” said Matt Douglas, Founder & CEO, Sincere Corporation. “Navidar’s guidance and seasoned advice were critical, and the successful outcome furthers our vision for the Company. We look forward to an ongoing relationship with Navidar as we continue to grow Sincere.” “We are delighted to have advised Sincere on this strategic acquisition. Sincere continues to strengthen its position as the leading platform for family milestones, celebrations, and memories with the acquisition of Timehop®. Navidar is excited to have contributed to a successful outcome for an innovative, growth-oriented company like Sincere,” said Mark Weisman, Managing Director of Navidar. About Navidar Navidar Holdco LLC (“Holdco”), with a presence in Austin, Atlanta, Cleveland, Dallas, Denver, Indianapolis, Minneapolis and San Antonio, is an investment banking firm that provides strategic merger and acquisition advice, capital raising solutions, and corporate advisory services to businesses and investors in dynamic industries. The firm focuses on SaaS software, eCommerce & Internet, information technology services, specialty manufacturing, and health care information technology companies. Navidar principals have completed more than 400 transactions representing nearly $110 billion in M&A and capital raising, for both private and public companies, over the past 20 years. Navidar Group LLC, an affiliate of Holdco, is a broker-dealer that is registered with FINRA and SIPC. About Sincere Corporation Sincere is a family of consumer internet brands with heart. The Company is home to Punchbowl®, Timehop®, and Memento®, and builds technology that brings you closer and helps show you care to the people who matter the most. More than 275 million online invitations and digital greeting cards have been sent on Punchbowl, 125 million memories are relived on Timehop every day, and more than 9 million memories have been collected on Memento. Sincere Foundation supports organizations that address basic needs, and envisions a future where everyone has the opportunity to celebrate, recognize milestones, and honor memories. The Company was founded by entrepreneur Matt Douglas. To learn more, visit www.sincere.com Contact Details Navidar Chelsey Gonzales +1 512-765-6976

June 13, 2023 01:00 PM Central Daylight Time

News Release

PopReach leveraging artificial intelligence in evolving digital marketing and acquisition landscape

PopReach Corporation

PopReach CEO Jon Walsh joins Natalie Stoberman from the Proactive studios to discuss the latest growth and digital acquisitions the company has accomplished while it continues to leverage artificial intelligence in the digital advertising industry. PopReach is a multi-platform technology company focused on acquiring, optimizing and growing companies and assets that provide services, technology or products within the digital media eco-system. The company’s portfolio of assets include: PopReach Games, a free-to-play mobile game publisher with over 25 games enjoyed by millions of players; notifyAI, a push notification subscription and monetization platform; Q1Media, a digital media advertising services provider; Contobox, an award-winning personalization, eCommerce and creative advertising technology platform; and Ubiquity, a data driven user acquisition and marketing technology consortium. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

June 13, 2023 01:58 PM Eastern Daylight Time

Video

1 ... 82 83 84 85 86 ... 310