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OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics

OPPO

PARIS, FRANCE – Media OutReach - 8 November 2023 – At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, Global technology brand OPPO and the legendary camera manufacturer, Hasselblad, today announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. Following aesthetics, HyperTone Camera Systems will usher in a new era in computational photography. The systems will initially arrive in future Find series flagships, providing users with an unprecedented mobile imaging experience beyond imagination. OPPO Imaging Director Oliver Zhang said: “Thanks to the HyperTone Camera System which follows aesthetics, the Find X6 Series is positively received by both the public and professionals. With Find N3 Series, we also brought flagship-level imaging experience for foldables for the first time. I am delighted that our collaboration with Hasselblad has now entered a new phase. By combining classic imaging aesthetics with mobile technology, OPPO and Hasselblad have developed an aesthetic system that is tailored for mobile imaging. In 2024, the two companies will launch the next generation HyperTone Camera Systems and Hasselblad camera experience that promise to continue to set new industry standards.” Bronius Rudnickas, Hasselblad Global Marketing Manager, said: "We are very pleased to see OPPO’s latest advancements in mobile imaging, which allow people to use their smartphone to bring their creativity to life through photography. Our continued collaboration to build the next-generation HyperTone Camera Systems is a huge project, that is not just a simple inheritance of style. Instead, it is a more organic and in-depth integration of the aesthetics and technology between both brands that will provide photography enthusiasts with enhanced image quality and stylized experiences, beyond what’s achievable on typical mobile phones. I am looking forward to sharing the results of our collaboration with all the creators next year." Following aesthetics, OPPO is leading a revolution in mobile imaging As a pioneer in mobile imaging, OPPO is leading a revolution by following aesthetics rather than relying on industry traditions of certain technical specifications. This new approach allows the objective technical process to serve the subjective aesthetic of users. The Photography Aesthetics Feature Quantification Lab is made up of 10% photography technicians, 50% professional photographers, and 40% color experts. Through feature breakdown, solutions planning, and precise tuning, OPPO has created a new photography technology development system, ushering in a new era in computational photography. HyperTone Camera System OPPO’s HyperTone Camera System consists of HyperTone All Main Camera System, HyperTone Image Engine, and HyperTone ProXDR Display, to deliver end-to-end system-level imaging capabilities. In addition to Find series flagships, the technical architecture of HyperTone Camera System will empower multiple OPPO product series in the future, for flagship imaging experience with consistent aesthetics and exceptional quality. To meet users’ mobile imaging needs, HyperTone Camera System offers the first-ever All Main Camera System in the industry. It enables high image qualities for every focal length whether it’s day or night. In the Find N3, OPPO brings the stack pixel technology sensor to foldable phones for the first time, achieving performance similar to a one-inch sensor that can be fitted into a foldable. Following aesthetics, HyperTone Image Engine solves many issues in traditional computational photography, achieving fewer digital artifacts with more computation. Extra HD Algorithm, for example, improves clarity by 30% while reducing noise by 60% by using AI RAW fusion. The new algorithm requires 400% more computing power, but it results in cleaner and clearer details after processing. Photo viewing is an indispensable part of a great imaging experience. HyperTone Camera System comes with the industry-leading HyperTone ProXDR Display. By precisely recording the brightness of 12 million pixels, ProXDR technology can unlock up to eight times more dynamic range on-screen, restoring the natural tone to make viewing photos much more realistic. Additionally, OPPO is also working to make ProXDR compatible with the Ultra HDR standard. Hasselblad Portrait Mode Portrait is not only one of the most popular camera features, but it also represents the most cutting-edge innovation of computational photography. Following aesthetics, Hasselblad Portrait Mode provides portrait photography effects that lead the industry. Through the HyperTone Engine, Hasselblad Portrait Mode initiates delicate tonal changes to create a three-dimensional portrait that avoids brightening the face too much and smoothing out light and shadow. By optimizing with 45 times more skin tone colors, Hasselblad Portrait Mode offers more accurate skin tones. And with Bokeh Flare Portrait, users can get a cinematic bokeh effect that truly simulates the optical out-of-focus effect. Work shot using OPPO phones at Paris Photo In 2023, OPPO launched the imagine IF Project to break through the existing limitations of mobile imaging with global users. As a key part of the project, the OPPO imagine IF Photography Awards 2023 has received over 700,000 submissions from 51 countries and regions. The 26th Paris Photo event will be held in Paris, France between November 9-14, 2023. As the only smartphone brand participating in Paris Photo this year, OPPO presented a series of exceptional images, including the works of world-class photographers and the winning works from the OPPO imagine IF Photography Awards 2023. OPPO's presence at Paris Photo serves as a bridge for fostering cross-cultural communication, revealing new possibilities of mobile imaging to photographers, collectors and artists worldwide. Norwegian photography artist and Hasselblad Master, Tina Signesdottir Hult, acclaimed photography artist and Hasselblad master, Wang Jianjun, renowned fashion photographer and Hasselblad Ambassador, Yin Chao, OPPO imagine IF Photography Awards 2023 winner, Ahei Huan, as well as many other photographers, will attend the festival to witness the first presentation of their work shot using OPPO phones at Paris Photo. About OPPO OPPO launched the "Smiley Face Phone" in 2008, continuing to show technological goodwill and moving forward with a smile. Today, OPPO is innovating the personal technology experience with its Find N folding flagship, Find X imaging flagship and other mobile phones, multiple smart devices such as OPPO Watch and OPPO Pad, and the ColorOS software system. OPPO adheres to technological innovation and operates in more than 60 countries and regions around the world. More than 30,000 OPPO employees are committed to creating a better and smarter life for people. Contact Details Media Contact press@oppo.com Company Website https://oppo.com/en/proposal/

November 08, 2023 11:59 AM Eastern Standard Time

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Big and Growing Need for Senior Care: Empowering Family Caregivers to Get the Supportand Guidance They Deserve

YourUpdateTV

November marks National Family Caregivers Month, a time to bring attention to the challenges faced by those caring for aging parents. Recently, Tatyana Zlotsky, President of A Place for Mom (APFM), conducted a satellite media tour to share vital insights and tips for family caregivers navigating the world of senior care. A video accompanying this announcement is available at: https://youtu.be/dUjQA6H_26Y There is a big and growing need for senior care, as the number of seniors is rapidly increasing and is projected to reach over 80 million by 2040. Today, 41 million Americans are unpaid caregivers for seniors, most often the adult daughter or son of their aging parents. As the senior population grows, family caregivers face serious challenges. A Place for Mom issued its new State of Caregiving Survey, showing that an overwhelming majority or caregivers are physically, mentally, and financially at risk. 82% have had to make sacrifices to provide adequate care. Nearly all (96%) reported being emotionally drained, with more than half feeling this way often or all the time. And 75% who were employed prior to assuming the caregiver role said they have less time to focus on work or have had to quit their jobs altogether to provide care. “These findings reveal some of the hard truths being faced by caregivers as they struggle to care for their aging parents and loved ones,” said Zlotsky. “Navigating the process of finding the most suitable senior care is not easy. There are three important things to consider – care needs, costs, and lifestyle.” First is care needs. Zlotsky shared that as seniors face a variety of physical and mental challenges, they require more and more assistance with their Activities of Daily Living. A Place for Mom finds that nearly all seniors they work with need some daily support, and more than 40% need extra help associated with dementia. The second is costs. “Families need help to better understand senior living costs in their area and options on how to pay,” said Zlotsky. At A Place for Mom, two-thirds of the families they work with have shared that they do not feel prepared when it comes to senior care costs and need help to better understand options and how to pay. “Lastly, families want to find a place where their parents will feel right at home -- a warm environment that helps them experience joy and feel a sense of community,” said Zlotsky. “This is where amenities and activities play an important role in helping mom or dad with the transition.” A Place for Mom has a team of senior living advisors who help caregivers navigate this journey end to end, all at no cost to families. “We start with a simple but very important question: tell us about your mom, dad, aunt, or uncle,” said Zlotsky. The expert advisors then gather critical information ranging from mobility, medication, and bathing assistance to mom’s favorite meals and activities. They then match those needs with preferred options and budget in order to make personalized recommendations for home care or senior living options to best assist the family. For senior living specifically, A Place of Mom also serves as a concierge to help families set up tours, understand feedback, and support the moving process. Special benefits and resources for veterans and their families: There are more than 8 million veteran seniors in the U.S. And at A Place for Mom – the veteran community is critically important. In fact, more than 30% of the families A Place for Mom helps are veteran families. “Veterans and their spouses may qualify for the VA Aid & Attendance benefit to help pay for senior care,” said Zlotsky. However, A Place for Mom’s survey revealed that more than two-thirds of veteran families don’t know how to access this monetary benefit or even understand it. A Place for Mom expert advisors are knowledgeable about VA benefits for senior care and help families understand what benefits are available. Their advisors’ expertise has helped families secure more than $8 million in financial aid annually. To expand their impact and help more veteran seniors and their families, A Place for Mom is joining forces with USAA, the leading veterans organization for financial resources, with over 13M members. Visit aplaceformom.com to learn more about A Place for Mom’s services and connect with a local expert advisor. About Tatyana Zlotsky Tatyana Zlotsky is the President of A Place for Mom, Inc., the leading online platform connecting families searching for senior care with a team of expert, local advisors providing insight-driven, personalized solutions. In this role, Tatyana leads the sales and marketing teams and is responsible for delivering on the company’s mission to enable caregivers to make the best senior living decisions. Since joining, Tatyana has served in various leadership roles at A Place for Mom and has successfully helped to transform the brand and overall family experience, which helps over 300K families per year. Tatyana joined A Place for Mom from American Express, where she spent nine years driving digital transformation as the VP/GM of Acquisition and Digital Innovation and was responsible for driving revenue growth in the U.S. Small Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 07, 2023 10:42 AM Eastern Standard Time

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Augmented Reality (AR) in the Classroom: Snap’s AR technology offers endless possibilities for creativity, engagement, and exploration.

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/QEuZ5YDnkRQ Through the magic of augmented reality (AR), students can learn in an immersive and flexible environment no matter where they are, helping them to better understand and engage with complex STEM concepts. Research shows that using virtual reality learning can deepen student comprehension through interactivity, greater context to the world, and a sense of scale and proximity that might not otherwise be possible. Snap’s AR technology offers endless possibilities for creativity, engagement and exploration. In traditional online learning environments, over half of students abandon their STEM courses before completion. To fill this gap, AR can aid in presenting complex concepts in a more tangible 3D format that empowers students to achieve their best. Through a partnership with Snap, Inspirit is hoping to make STEM learning more interactive and engaging for all students through their digital platform, the Innovative Learning Hub. Inspirit is creating 25 more Lenses powered by Snap AR focused on STEM curriculums that will be rolled out to at least 50 schools nationwide next school year. This exciting partnership was the focus of a nationwide media tour featuring Sophia Dominguez, the Director of AR Platform Partnerships & Ecosystem at Snap and Amrutha Vasan is the Co-Founder and COO of Inspirit include: Topics that they discussed during the media tour included: How augmented reality can supplement learning in the classroom. Ways that Snap’s AR technology offers endless possibilities for creativity, engagement and exploration. Partnership between Snap and Inspirit to bring immersive AR learning technology to classrooms to help revolutionize the way students learn. To learn more visit inspiritVR.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 07, 2023 09:47 AM Eastern Standard Time

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Inaugural Women in Work Summit Focusing on Women’s Health at Work to take place on November 9th, 2023

1BusinessWorld

The Women in Work Summit, Founded by Intuitive Events US, will take place at the Edison Rooftop on November 9th, 2023. It will bring together business leaders, HR practitioners and clinical experts from across all industry sectors who will share their expertise and experience around women’s health and its impact on workforce participation - and what businesses can do to support women at all critical life and health stages. The Statistics: 55% of employees struggling with fertility say they’re not getting the support they need from their employers (Maven Clinic). 17 percent of women have quit a job or considered quitting due to menopause symptoms (Biote Women in the Workplace Survey, 2022) and failure to retain talent costs US businesses one trillion dollars a year according to a Gallup report. Studies by McKinsey & Company find that companies with more diverse workforces perform better financially, with a direct correlation identified between a diverse workforce and higher profits. McKinsey has found that companies with more than 30% female executives tended to outperform companies with 10% to 30% female leaders, and those companies outperformed companies with fewer or no women executives. (McKinsey, 2022) Speakers at the event include C-Suite executives, leaders, HR practitioners, and high profile personalities including Naomi Watts, Actor and Founder of Stripes; Mariella Frostrup, Journalist and Co-Founder of Menopause Mandate, Miriam Warren, Chief Diversity Officer, Yelp; Lucy Perez, Senior Partner, McKinsey, and Company; Jennifer Remling, Chief People Officer, WPP; Stephanie Kramer, CHRO, L’Oreal; Keith Lieberthal, Regional Head (Americas), Hakluyt; Carly Pierpoint, Managing Director, JP Morgan; and Ramin Beheshti, President & Co-Founder, The News Movement. “Disparities in health outcomes between different genders are more than just a statistical anomaly; they reflect a broader societal issue where women often receive suboptimal healthcare compared to men. This spans from reproductive health concerns to the management of life transitions such as pregnancy and menopause. The interplay between women’s health and their presence in the labor market cannot be overstated. It’s incumbent upon employers to step up and integrate comprehensive health strategies into the workplace. Absent strong policies and a culture that upholds these values, the repercussions are clear: a loss of valuable talent and a negative impact on the organization’s financial health. I am so pleased to acknowledge the commitment of our collaborators at this Summit. Their alignment and dedication to transforming the workplace into an inclusive environment for all genders is commendable. They are at the forefront, providing innovative solutions to support employees during pivotal moments in their lives. And I am grateful to them for taking the time to share their learnings and best practices, said Melissa Ashley, Co-Founder. All news and content distribution in partnership with News Direct. Intuitive Events US: Organizers of the MenoChannel and the Women in Work Summit. Proudly bringing together leading experts in their fields to support those who need help navigating health and wellbeing across life stages. Intuitive Events US also run Menopause Mandate US, the campaign group to keep menopause high on the corporate, media and political agenda. Women in Work Summit: a one-day face-to-face event dedicated to creating equitable workforces to drive business growth. Tickets are available here https://www.wiwsummitus.com REGISTER HERE FOR YOUR PRESS PASS: STRICTLY LIMITED AND BY INVITATION ONLY For Information: Contact melissa.ashley@intuitiveevents.co.uk Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

November 06, 2023 11:36 AM Eastern Standard Time

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Tomorrow in New York, A Seminar Opens the Gateway to Brazil’s Robust Market Opportunities

1BusinessWorld

The Brazilian-American Chamber of Commerce, in collaboration with the Instituto Brasileiro de Desenvolvimento de Relações Empresariais Internacionais (IBREI), is set to host an influential breakfast seminar that promises to unpack the labyrinth of opportunities in the flourishing Brazilian market. Titled "Opening the Doors to the Brazilian Market," this event stands as a pivotal rendezvous for business leaders aiming to penetrate or expand their footprint in South America's largest economy. https://brazilcham.com/event/opening-the-doors-to-the-brazilian-market/ Scheduled to convene at the Brazilian-American Chamber of Commerce's headquarters in Manhattan, the event is engineered to offer a comprehensive overview and insider knowledge of Brazil's diverse and intricate market. It will feature a cadre of experts and seasoned practitioners, providing attendees with the foresight needed to navigate and excel in a complex, yet rewarding business landscape. The first panel, moderated by James Rosenstein of 1BusinessWorld, promises an in-depth look at Brazil's economy, discussing entry strategies, sectorial overviews, and emerging opportunities. Notable speakers such as Luiz Flávio Cordeiro and Ramon Fernandez Aracil Filho will connect via Zoom, offering their expertise remotely, while Maurício Prazak will provide his insights in person. In the second panel, moderated by Jeff Levy, a senior figure in business development at 2H Software and advisor at 1BusinessWorld, the focus will shift to the tactical side of operations within Brazil. Attendees will be treated to case studies of U.S. companies that have successfully planted their flags in Brazilian soil, with valuable lessons on navigating the legal and regulatory challenges presented by the Brazilian business environment. “The Brazilian market is ripe with opportunity, yet it presents unique challenges that can be daunting for the uninitiated," says Maurício Prazak. "This seminar is tailor-made to equip business leaders with the knowledge and connections necessary to turn these challenges into profitable ventures." The event is a must for C-suite executives, entrepreneurs, and business developers looking to engage with one of the world's most vibrant economies. It's an opportunity to not only gain valuable insights but also to network with like-minded professionals and potential partners. The breakfast seminar underscores the chamber's commitment to fostering bilateral commercial ties and is a testament to the robust economic linkages that bind the U.S. and Brazil. “This seminar is more than just an event; it's a beacon for U.S. companies aiming to understand and succeed in Brazil,” said a spokesperson for the Brazilian-American Chamber of Commerce. “It embodies our mission to facilitate bilateral commerce and investment, and offers an exclusive platform for strategic engagement.” As international market dynamics continue to evolve, the seminar represents a timely and strategic conclave for those looking to diversify their international portfolios and align with the pulse of Brazil's economic prospects. Prospective attendees are urged to register early due to limited seating. The details of the seminar, including registration information and agenda, can be found on the Brazilian-American Chamber of Commerce’s website. Venue and registration information: Brazilian-American Chamber of Commerce 485 Madison Avenue, Suite 401 New York, NY, 10022 https://brazilcham.com/event/opening-the-doors-to-the-brazilian-market/ This in-person event is not only an investment in knowledge but also an invaluable opportunity to network with those who are shaping the future of U.S.-Brazilian trade relations. All news and content distribution in partnership with News Direct. The Brazilian-American Chamber of Commerce, Inc., based in New York City, is an independent, not-for-profit business membership organization. A non-governmental association, the Chamber’s mission is to promote trade, investment, and cultural ties between the two nations and to help develop closer ties between the business communities of both nations. The Chamber acts as a host to bring together audiences to learn about the latest developments and opportunities in Brazil. It is a source of information for both Americans and Brazilians regarding the latest business practices and facilitates interpretation and understanding of Brazil for the international business community. Brazilian-American Chamber of Commerce The Instituto Brasileiro de Desenvolvimento de Relações Empresariais Internacionais (IBREI) is a non-profit civil association that brings together individuals and companies, in different countries, aiming at national development. Its mission is to build bridges between professionals, companies and institutions, both public and private, improving the quality of the national and international business environment. Instituto Brasileiro de Desenvolvimento de Relações Empresariais Internacionais About 1BusinessWorld: 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

November 06, 2023 11:23 AM Eastern Standard Time

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Minuteman Press Franchise Owner Nil Patel Talks Leaving Corporate World, Celebrates Grand Opening in Solon, Ohio

Minuteman Press International Inc

After working in corporate finance, Nil Patel was looking for a career change. He shares, “I previously graduated from the University of Cincinnati with a bachelor’s degree in finance. After 8 years in the corporate world, I realized it was not for me. I wanted to be part of a company that helps others and be somewhere I can feel gratitude from the work I do!” Nil found what he was looking for in June of 2023 when he purchased the Minuteman Press franchise in Solon, Ohio. He explains, “I chose Minuteman Press because I wanted to be a part of a small business that has potential to grow and help other business thrive around me. The training and support from Minuteman Press International has been great! My RVP Rich DeRosa in particular has been extremely helpful and professional.” In September of 2023, Nil celebrated his grand opening; Minuteman Press in Solon is located at 33528 Aurora Road, Solon, OH 44139. Nil shares, “The community of Solon is a diverse blue-collar town where people are proud of the work they do! Our grand opening was a huge success. It was put together by the Solon Chamber of Commerce and I received extra help from my girlfriend and parents to really bring it all together. I’m excited to continue to serve and be a contributing member of the Solon community.” A few months into owning the business, Nil is happy with his progress as a business owner. He says, “I explain to clients that Minuteman Press in Solon is a full-service design, print, and marketing center serving the entire business community from small businesses to Fortune 500 companies. Our client base and business have been steady and we are growing.” Nil adds, “High-demand products that can help other local businesses/organizations grow are business cards, banners, flyers, and promo products – pens, calendars, koozies, flash drives, etc.” When asked about the industry and what he enjoys the most thus far, Nil answers, “Printing remains vital today because physical and digital advertising are both continuing to grow and this trend is going to continue.” He concludes, “Clients are looking for a healthy mix of both and I love that I can grow my business while helping others grow as well.” Minuteman Press in Solon, Ohio is located at 33528 Aurora Road, Solon, OH 44139. For more information, visit their website: https://minuteman.com/us/locations/oh/solon Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 06, 2023 10:00 AM Eastern Standard Time

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The AI Image Generator Taking User Creativity to New Frontiers

Hotimage.AI

Artificial intelligence has amazed many with its applications in AI chat, such as ChatGPT. However, AI has also revolutionized the field of image generation. Gone are the days when users needed to spend hours on Photoshop to design a new photo. Now, they can rely on platforms that swiftly bring their ideas to life and transform them into images with the help of an AI image generator. One of the newest AI image generator platforms is hotimage.ai, this site aims to empower users to explore their creativity. It is an easy-to-use and free website where users can delve into their artistic style across various categories, including support for NSFW AI generated images. "The platform's concept is to provide users with a safe environment for crafting images from scratch, without requiring technical expertise, while ensuring that their ideas and fantasies are brought to life with the utmost realism," said Elizabeth Carter, the CEO of hotimage.ai. Key highlights of hotimage.ai include: Realistic Images: The platform creates images that appear real and precise within seconds. Hotimage.ai generates high-quality visual content, suitable for various fields like advertising, entertainment, and product design. Copyright-Free Images: Users can download and utilize images created by the platform without the need for real subjects or models. Speed and Security: The platform can generate lifelike images within seconds while ensuring complete anonymity and security. Versatility: Offering a wide range of options for image generation, hotimage.ai allows users to craft their photos and explore different styles, including animation, artistic renditions, portraits, and AI NSFW content. Using hotimage.ai is simple, just visit the website, choose the desired image category, and begin selecting from the available options. For instance, if you're creating an image featuring a model, you can select various options such as hairstyle, hair color, facial expressions, and background settings. After making your selections, click on "generate," and the platform will swiftly create the desired picture within seconds. Utilizing Artificial Intelligence, AI image generator sites offer a myriad of possibilities in various artistic styles. Users simply provide the details or a general idea, including their "must-haves," and the AI image generator will transform these instructions into a picture within seconds. Contact Details Hotimage.AI support@hotimage.ai Official Website https://hotimage.ai/ Contact Details Adam Scott +1 346-428-8364 support@hotimage.ai

November 03, 2023 10:33 AM Eastern Daylight Time

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QYOU Media Appoints Former TikTok Country Manager Raj Mishra as India Group CEO Overseeing All Operations

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

November 02, 2023 12:00 PM Eastern Daylight Time

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News Release

Which Stocks Are Primed For India's HUGE Social Media Market?

QYOU Media Inc

ValueTheMarkets News Commentary - India is on course to soon become the planet's biggest social media market, with the country gaining some serious ground on China. According to Statista, India's 1.18 billion unique users will be just 33 million behind the top spot. This article examines who is seeking to capitalize on this huge market with reference to Meta Platforms Inc (NASDAQ: META), Snap Inc (NYSE: SNAP), Alphabet (NASDAQ: GOOGL) and QYOU Media (TSXV: QYOU) (OTC: QYOUF). Meta Platforms enjoys a dominant position in terms of platforms and uses India to test out new monetization strategies. Alphabet has an already hugely successful product in the country, and one of its features looks set to go from strength to strength. Finally, Snap is seeking to leverage its massive audience in the country. QYOU Media (TSXV: QYOU) (OTC: QYOUF) produces and distributes content created by social media stars. It has a multitude of TV channels and platforms and is attracting a rapidly growing audience. Now, the business has brought in bonafide social media royalty to push it to the next stage. It has appointed Indian digital leader and strategist, Raj Mishra, to the role of Group CEO of its India operations. Mishra has held leading roles in some of the most successful app businesses in India. This includes an instrumental role at Musical.ly (now TikTok), leading it to over 150 million monthly active users. He served as Country Head and led Musical.ly to become the most downloaded app on Android and iOS app stores. He oversaw the rebranding transition from musical.ly to TikTok after its 2017 acquisition wherein it racked up 611 million downloads in under three years. Meta Platforms Inc (NASDAQ: META) is dominant in the Indian social media market. The company's flagship Facebook app has a 55% market share in the country, according to data from July 2023 provided by Statista. Additionally, the same source has its Instagram app as the second biggest platform in the country, with a market share of 36%. Such is the might of the platforms that they have both been confident enough to launch new paid subscription services for Indian users who want an ad-free experience. This is symptomatic of how the company has been operating Facebook, Instagram and WhatsApp in the country, with the Financial Times noting that India is often used as something of a testing ground. As well as introducing subscription fees, innovations include click-to-message ad formats. These connect customers and businesses within various chat applications, with the company taking home commission from all business done via the route. Alphabet (NASDAQ: GOOGL) has a huge interest in Indian social network users too. That's because India is the largest audience for the company's YouTube video sharing and social media platform. Data from Statista shows that 462 million Indians tuned in to YouTube in October 2023, with the United States in a distant second place with 236 million. What this tells us is that India is hugely important for YouTube and, by extension, its parent company. The business has a major edge in the country too. With Chinese mega-app TikTok having been banned in India three years ago, the short-form video content space is missing a major competitor. YouTube's "Shorts" feature is going a long way to filling this void, helping the company to maintain its huge numbers of viewers in the country. Snap Inc (NYSE: SNAP) is another business we must discuss when touching on short-form video. Snap has also become hugely popular in India, with figures from Statista showing that its user base is 59% higher than that of the United States. If nothing else, this is a testament to how crazy about social media the Indian population is! But there is still room to grow, according to forecasts. Projections from Statista indicate that, following a ninth consecutive annual increase in user base, the platform will reach 158.63 million users and therefore a new peak in 2027. But how is the company seeking to capitalize on this user base? Like QYOU Media, the company has recently appointed an industry star to run its Indian operations in the form of former Google executive Pulkit Trivedi. With sagging revenues, the app is reportedly targeting India for new growth amid efforts to localize services and shore up ad revenues. India is a massive prospect for social media-savvy companies. But there are multiple routes to taking advantage of this exciting opportunity. QYOU Media has achieved consistent quarterly YoY revenue growth and has brought in a social media whiz to push things to the next level. Meta Platforms is rolling out subscription fees and new ad technology, while Alphabet is taking advantage of short-form video. Finally, Snap is trying to solve the puzzle of its lagging revenues through localization. IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the "Publisher") is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYOU Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and twenty five thousand US dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publisher's ability to provide unbiased information or opinion. 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November 02, 2023 11:00 AM Eastern Daylight Time

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