Digital Asset DirectAmesite Inc.
Contact Details Amesite, Inc. +1 734-876-8141 info@amesite.com Company Website http://www.amesite.io
August 10, 2022 06:08 PM Eastern Daylight Time
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News ReleaseSociety Pass Incorporated
E-commerce dates to 1948 during the Berlin Blockade crisis when people ordered goods via telex. The debut of the World Wide Web in 1991 and the development of a web browser in 1993 shifted e-commerce from telex to the internet. The global increase in smartphones and the accessibility of fast internet connectivity over the years has significantly accelerated the growth of the industry, as more people can purchase goods via mobile devices such as tablets and even wearables. China, home of Alibaba Group Holding Ltd. (NYSE: BABA) and the U.S., where Amazon.com Inc. (NASDAQ: AMZN) and eBay Inc. (NASDAQ: EBAY) reside, have been the top countries where e-commerce has grown at a healthy rate. But things might be changing. Southeast Asia is expected to experience the largest worldwide growth in e-commerce with an increase of 20.6% in 2022, according to Insider Intelligence. Only four countries, including the Philippines, will surpass the combined growth rate of Southeast Asia. E-Commerce In The ICT Hub Of Asia The Philippines — dubbed the information and communications technology (ICT) hub of Asia — ranks first in 2022 e-commerce sales, surpassing the U.S. by 10%. E-commerce in the Philippines has grown from $6.78 billion in 2017 to nearly $21 billion in 2022, with expectations of reaching $32.7 billion in 2025. Consumer preference for shopping online and the increasing internet penetration are behind the growth in e-commerce sales in the Philippines, where people spend an average of 10 hours per day online. The government also has taken various initiatives to bolster the sector. The Philippine E-commerce Roadmap 2022 was launched in January 2021 to encourage the use of e-commerce by small and medium enterprises (SMEs) and increase online shopping confidence. "Rising consumer preference for online shopping, the increasing number of online merchants, proliferation of alternative payment solutions and government support will support e-commerce sales in the Philippines. The market is forecasted to grow at a compound annual growth rate of 17% over the next five years," Global Data Banking and Payments Senior Analyst Shivani Gupta said. The Fastest Growing E-Commerce Model? In addition to buying and selling goods on leading platforms such as Lazada and Sea Ltd. ’s (NYSE: SE) Shopee Philippines, Filipinos shop on social media platforms. The social commerce market is expected to reach nearly $682 million this year thanks to the growing number of people flocking to social media platforms to buy products. Companies like Belo Medical Group and Shopee Philippines are using social media platforms such as TikTok to increase sales. Penetrating The E-Commerce Market In The Philippines Society Pass Inc. (NASDAQ: SOPA) says it is on track to infiltrate the fastest-growing e-commerce market in Southeast Asia through acquisitions. Established in 2018, Society Pass (SoPa) has quickly scaled up its operations in Southeast Asia and South Asia through its e-commerce platforms and acquisitions. The company has acquired a number of companies, including the restaurant delivery app Mangan.ph, Gorilla Networks, a next-generation Web3 mobile virtual network operator, and #HOTTAB Biz, a business management platform. The acquisition of online grocery shopping and delivery platform Pushkart.ph is expected to increase SoPa’s revenue by 891% over last year. Pushkart boasts having more than 125,000 users and 20,000 mobile app downloads. Pushkart is looking to expand its presence beyond metro Manila. The company recently announced plans to expand in cities across the Cavite and Pampanga provinces, which have a population of over 6 million people. Pushkart President and CEO Michael Lim said this is the beginning of the company’s goal to expand to other parts of the country and across Southeast Asia. Sopa recently acquired Mangan.ph (“Mangan”), the leading local restaurant delivery service in the Philippines. Founded in 2017, Mangan delivers restaurant food from over 1,200 partner restaurants through its over 200 rider network to its over 500,000 registered users. Thus far, Mangan has generated more than 100,000 mobile app downloads and accumulated over 80,000 social media followers. Operating in Pampanga, the culinary capital of the Philippines, Mangan’s geographic reach extends to 16 other cities including Angeles City, San Fernando, Clark, Dau, Mabalacat, Guagua, Lubao, Tarlac, Bataan, Magalang, Pasig, Cabanatuan, Baguio, Lipa Batangas, Antipolo City, Dagupan City. The newly acquired business will be integrated into SoPa’s F&B vertical, Push Delivery Pte Ltd, along with Pushkart and #HOTTAB. As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com
August 10, 2022 03:05 PM Eastern Daylight Time
News ReleaseCleverTap
CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology. Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap’s subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. “Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds,” said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. “The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB™. And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.” “CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way” said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. “As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.” “CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets” added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. “This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace.” “Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap’s full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels” said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. “CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India.” “The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve,” said Sidharth Malik, Chief Executive Officer, CleverTap. “The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription.” As part of the transaction, CDPQ will join CleverTap’s Board of Directors upon closure of this funding round. IIFL AMC’s investment is subject to approval from Securities and Exchange Board of India (SEBI). ABOUT CLEVERTAP CleverTap is the World’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. ABOUT CDPQ At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ’s net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages. CDPQ is a registered trademark owned by Caisse de dépôt et placement du Québec and licensed for use by its subsidiaries. ABOUT IIFL AMC IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India’s potential for delivering on its commitments and long-term growth. The AMC’s diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC’s distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/
August 10, 2022 11:49 AM Eastern Daylight Time
Digital Asset Direct1BusinessWorld
Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com
August 10, 2022 08:00 AM Eastern Daylight Time
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News ReleaseOPPO
SHENZHEN, CHINA - Media OutReach - 10 August 2022 - OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design Awards for 2022, recognizing the pioneering designs on its operations system ColorOS12 with OPPO SANS Fonts, O Relax app, OMOJI, and the Two-Finger Split Screen function. OPPO Sans -2022 Red Dot Winner OPPO SANS is a universal typeface designed by OPPO. The visual optimization ranges from the font’s structure to its glyphs. Optimization like the simplification of strokes also allows the overall shape of the font to appear more concise and elegant. These updates present an upgraded sense of technology and strengthen the font’s legibility on a variety of screen displays in different products. O Relax-Cities -2022 Red Dot Winner O Relax is OPPO's digital wellbeing application that provides users with soothing music tracks and ambient sounds of nature and city to relax your mind. Its key feature – Sounds of the City – inspired by locations all around the world, offers users with high-quality ambiance sounds recorded from locations around the globe including Reykjavik, Beijing, and Tokyo. Each presented in the distinctive sounds ranging from vibrant sound such as a fast-approaching train, to the calming sound of a pavement in a neighbourhood, to soothing sounds of nature from gentle breeze and heavy rain. Such an audible exploration of the world enables users to immerse themselves into their own experience of serenity and meditation. OMOJI - 2022 Red Dot Winner OMOJI from ColorOS 12 is supported by OPPO's industry-leading Face Capture algorithm. With the high-precision models of virtual expression that is built upon 52 core human facial expression together with 200+ stylistic elements, users are able to customize unique emoji that represents their own style, and to send messages with a personal touch. Two-Finger Split Screen – 2022 Red Dot Winner ColorOS 12 introduce the new “Two-Finger Split Screen” function is tailored to the 7.1-inch large screen of OPPO’s first folding screen mobile phone, Find N, optimising user experience through providing efficiency and multi-tasking flexibility. Users can easily swipe down the middle of the foldable screen with two fingers, the screen display will then be split into two to aid with multi-tasking demands. Such design is aimed to be both intuitive and self-explanatory to users. The Red Dot Design Award is amongst the most prestigious of professional design competitions globally. The accolades are direct recognition to OPPO’s world-class design capabilities. In the future, OPPO will continue to endeavours on delivering users with more comprehensibile and comfortable experience through ColorOS. O PPO recently announced the date of the global online launch event for its latest mobile operating system, ColorOS 13. It will be one of the first OEM operating systems based on Android 13 to be launched. For more information about ColorOS 13, please join the ColorOS Official Launch Event on YouTube and Twitter at 7:00 PM GMT+8 on August 18 th, 2022. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. About ColorOS ColorOS is a highly customized, efficient, intelligent, and richly designed Android-based mobile OS from OPPO. With over 500 million global monthly active users, ColorOS supports 67 languages, including English, Hindi, Thai, and Indonesian. Contact Details OPPO Media Contact press@oppo.com
August 10, 2022 05:00 AM Eastern Daylight Time
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News ReleaseAssembly
Global omnichannel agency and Ad Age Purpose-Led Agency of the Year, Assembly, has brought on Gaby Sethi as our new Global Head of Impact. Gaby will strengthen the agency’s social and environmental impact proposition and lead a comprehensive strategy globally to deliver meaningful and measurable impact, with a key initiative being the agency’s achievement of B Corp certification. Gaby joins Assembly with an impressive background in the impact space, having most recently led OVO Foundation, the philanthropic arm of OVO Energy. With Purpose – inclusive of People, Impact, and BI E&D (Belonging, Inclusion, Equity, Diversity) – being a key aspect of Assembly’s global approach, the role is critical to the agency’s ability to drive meaningful change for all stakeholders, all around the world. On joining Assembly, Gaby shared, “I loved that delivering impact and supporting communities was already core to Assembly’s DNA. And at just a few weeks in, I already feel incredibly supported by leadership and the whole agency, as I set out to shape a new vision for Impact.” “It’s proof that Assembly is genuinely committed to being a purposeful business.” Assembly started off 2022 as Ad Age’s first-ever Purpose-Led Agency of the Year, a recognition gained in celebration of the agency’s global 1,200 Moves for Impact completed in 2021, led by former Head of Impact Hanna Kubbutat-Byrne, as well as our dynamic work with clients which placed sustainability at the heart of media strategy and execution. The goal, looking forward, is to build a more connected community globally who are driving toward common sustainability and social impact goals, in addition to investing in strategic partnerships and developing new ways to engage clients in the agency’s impact efforts. Gaby added, “Assembly are total experts in growing the world’s largest brands. We have an important opportunity to work with clients who are, likewise, purpose-led and are helping create solutions to the world’s biggest problems. Together alongside our clients, we can achieve exponential impact.” Global CEO of Assembly, James Townsend, commented, “We have huge strides to make, in an environment where both our talent and clients are asking us to commit to and deliver positive environmental and social impact. Gaby will help us more clearly define and evolve our ways of working to ensure we can meet our goals, while keeping purpose at the core of our progressive company.” ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,600 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/
August 10, 2022 04:00 AM Eastern Daylight Time
News ReleaseEUCAST
EUCAST Global, an advanced wireless LTE, CBRS, and 5G telecommunication company announced it has engaged Castle Placement to lead its capital raising initiative. EUCAST provides wireless communication systems that allow users to access the internet whenever and wherever they want. Its advanced equipment, comprising base stations, application servers, core network, and network management systems, allows users in remote and underserved communities to access the internet. EUCAST also provides private network solutions for businesses that share confidential information and digital twin capabilities. EUCAST is working to equip private and public entities to launch private networks, expand coverage, providing high availability and low latency solutions for users and devices alike. In the private sector, EUCAST will be providing manufacturing, industrial, oil and gas, and mining industries with a turn-key complete coverage private network solution using CBRS and 5G spectrum on their sites. The company provides stationary and portable wireless communication systems that allow users to access the internet whenever and wherever they want – bridging the immediate need for digital technology without the process of installing complicated, costly, and time-consuming infrastructure tower projects or deep fiber extensions. EUCAST 5G base stations are also critical for the deployment of smart poles as part of the smart city initiatives that is happening throughout the U.S. In the public sector, EUCAST offers communication service opportunities for rural areas, including schools and medical facilities, as well as sovereign tribal communities and nations that have been largely ignored by the large telecommunication carriers. Both federal and state governments have identified the lack of broadband access as a significant problem and are deploying funds to provide digital equity in America. EUCAST recently adapted its network in a box technology for drone deployment which will allow for recovery of urgent communication capabilities in the event of emergencies or service interruptions where no communication coverage is available. “EUCAST technology is a solution for service disruptions,” Gary Sumihiro, EUCAST Executive Vice President and Board Member explained. “Our technology allows for continuous communication among users even in the event of emergencies and carrier service interruptions – with a complete network that fits into a backpack, car or ship version, and now drones. We are excited to be working with Castle Placement and bring these opportunities to expand our U.S. operations.” EUCAST is in discussions with many companies and public entities for the deployment of their technology. Castle Placement will be assisting EUCAST on its private equity offering. Specific information on investment opportunities is available here: https://castleplacement.com/portfolio/eucast-global/. “EUCAST solutions should be attractive to investors today," explained Harish Pillai at Castle Placement. “EUCAST’s proven technology solves digital equity issues and enables communications that were previously considered impossible. As more public and private sector entities engage, it is becoming abundantly clear, from farming, security, production, and emergency response, the possibilities are significant. We look forward to inviting our investors to be a part of this opportunity." EUCAST Global is part of the Colorado Smart Cities Alliance and recently announced a partnership with the University of Denver. ### About EUCAST Global EUCAST Global provides end-to-end advanced wireless access solutions including base stations, control servers and gateway, core network, network management systems, and user devices. EUCAST has been a leading force in the advanced wireless access technology marketplace for more than a decade. Please visit https://eucastglobal.com/. For more information or to schedule an interview with a Colorado-based EUCAST spokesperson, contact Dan Rene at 202-329-8357 or daniel.rene@kglobal.com. To contact EUCAST Global directly please email contact@eucastglobal.com or globalsales@eucastglobal.com. About Castle Placement: Founded in 2009, Castle Placement raises equity and debt capital for private middle-market companies across a broad spectrum of industries. Highly experienced investment bankers and a robust, data-driven, innovative technology platform - including artificial intelligence/machine learning - match great companies with global institutional investors. Castle Placement's proprietary app, CPGO, connects companies with investors in real-time. Over 600,000 accredited investors and 65,000 private equity, venture capital and strategic investors, family offices, pension funds, foundations, endowments, sovereign wealth funds, hedge funds, and lenders. For more information, please visit https://castleplacement.com/. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website http://www.eu-cast.com/
August 09, 2022 10:00 AM Eastern Daylight Time
News ReleasetvScientific
tvScientific, the leading connected TV performance advertising platform, has appointed Matthew Koontz, a seasoned product management executive, as its first Head of Product. Koontz joins tvScientific to advance its mission to make TV advertising accessible and measurable for 9M+ performance and mobile app marketers of all sizes. Koontz will lead development of tvScientific’s sophisticated CTV platform advertising experience by accelerating innovation in CTV buying and AI-led optimization and attribution. He will report to tvScientific’s Co-Founder and CPO David Koye. Koontz’ mandate encompasses end-to-end leadership of tvScientific’s product development organization. In his role, Koontz will establish and grow tvScientific’s product team to expand and scale its comprehensive CTV performance platform. He will be focused on listening to and building for modern eCommerce, Mobile App and Direct-To-Consumer brands in order to simplify and automate CTV buying and optimization while enabling powerful performance insight through tvScientific’s portfolio of integrated measurement solutions. “Today, digital marketers have unprecedented opportunities to drive measurable outcomes and return on ad spend through the application of performance marketing strategies in advanced television,” said David Koye, CPO and Co-founder of tvScientific. “As head of product, Koontz will lead product development in anticipation of market needs and will ultimately further our mission to enable any business to use TV to reach customers and generate growth through tvScientific’s automated self-serve platform.” Prior to joining tvScientific, Koontz was Director of Product Management at Attentive Mobile, where he led a team responsible for innovating in service of thousands of direct-to-consumer brands by delivering the world’s leading SMS Marketing platform. Before Attentive Mobile, Koontz ran a product organization at Hulu as Director of Ad Product Management, where his team launched the Hulu Ad Manager and stewarded the industry’s most innovative portfolio of non-intrusive ad experiences. Prior to Hulu, he served as Director of Product Management, TV marketplace at Xandr where he invented and shipped Xandr’s TV Planning and Buying Platform supporting Linear and Premium Digital Video content monetization. Before Xandr, he joined Snap Inc. where he built and launched Snapchat’s homegrown ad platform and self-serve/programmatic ad buying interface. “tvScientific has demonstrated rapid and sustained growth in a short period of time through its clear focus on innovating for the performance-minded marketer,” said Matthew Koontz, Head of Product. “I’m excited to help accelerate the team’s velocity in its pursuit of unleashing the power of television-based storytelling to drive measurable business outcomes for our customers.” Koontz has been an innovator in the OTT space for nearly 10 years. “As part of the Xbox One launch team at Microsoft, I helped deliver and scale the industry’s first performance-oriented, interactive ad experiences on Connected TV - NU Ads,” said Koontz. “The world has changed since then, but the opportunity to bring modern marketers scalable and measurable solutions for the living room remains broad and impactful. I’m a true believer in the potential of CTV to catalyze change across the advertising industry — by harnessing the horsepower of modern performance marketing technology with a measure and optimize oriented approach to planning, buying and measuring TV advertising.” About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com
August 09, 2022 09:00 AM Eastern Daylight Time
Digital Asset Direct1BusinessWorld
Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com
August 09, 2022 08:00 AM Eastern Daylight Time
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