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Hart + Harvest Press Announces New Edition of James F. Haggerty’s Chief Crisis Officer, featuring an Insightful New Preface on the COVID and Ukraine Crises

PRCG | Haggerty LLC

“Not having a crisis plan is like sending your team onto the field, and only then making up the plays. You may win the game… but I wouldn’t bet on it.” Hart + Harvest Press is thrilled to release the latest edition of Chief Crisis Officer: Structure and Leadership for Effective Communications Response, by noted attorney, author and communications consultant James F. Haggerty. The new edition is now available for purchase on platforms such as Amazon, Barnes & Noble, independent booksellers, and at hartandharvest.com. The Hart + Harvest edition of Chief Crisis Officer features a new preface that provocatively looks at the communication impacts of two of the most dominant crisis events of the past several years: the COVID-19 pandemic, and Russia’s 2022 invasion of Ukraine. On the COVID crisis, Haggerty writes that the government’s disastrous public response “serves as a prime example of why basic principles of crisis communications are so critical, including: having structure and leadership in place for response before a crisis occurs; ensuring an actionable plan that everyone understands and buys into; understanding the importance of rapid response protocols in an age of social media and other instant communications; and creating messages that are compelling and clear… messages that resonate with your audience.” On the subject of messaging, Haggerty contrasts the COVID failures with the success of President Volodymyr Zelensky in the wake of Russia’s 2022 invasion of Ukraine. “As in the public speeches of Churchill, Roosevelt and Ronald Reagan,” Haggerty writes, “Zelensky chose his words and images incredibly carefully, rallying the Western world to a cause thought hopeless in the early days of the conflict.” Haggerty adds: “There was no committee noodling his words on Google Docs, adding various equivocations and lawyerly qualifications. No banal clichés. None of the muddied verbiage of the type that ensures that the bulk of your audience doesn't hear your message at all.” Structure and Leadership In Chief Crisis Officer, Haggerty emphasizes the necessity for all organizations, regardless of size, to (1) have the structure in place for effective communications response, and (2) appoint a leader who can execute in the heat of the modern crisis—the “Chief Crisis Officer.” “Crisis communications planning is not merely for the largest of companies facing the biggest of issues in the most major of media outlets,” Haggerty writes. “Effective crisis communications is for everyone involved with issues or events that could negatively impact their organization.” Throughout the book, readers will gain insights into crisis management, including the anatomy of a crisis, the selection of a Chief Crisis Officer, the creation of a crisis communications plan, rapid response strategies, crafting the right messages, and more. Since its original release, Chief Crisis Officer has become mandatory reading for CEOs, business executives, lawyers, public affairs and public relations executives, and high-profile individuals who seek guidance in crisis management. Prior editions of Chief Crisis Officer have been positively featured in publications that include the Harvard Business Review, Fortune and Entrepreneur magazines. About James F. Haggerty Called a “powerhouse of PR and communications” by Chambers & Partners’ international directory, James F. Haggerty is a well-known author, attorney and communications consultant. Haggerty is CEO of PRCG | Haggerty LLC, an internationally renowned public relations firm based in New York City, and its sports brand, PRCG | Sports. He is also president of the Crisis Protection Network (CPN), an association of senior communications executives in 16 cities worldwide. Haggerty is also the author of In the Court of Public Opinion: Winning Strategies for Litigation Communications, Third Edition (Hart + Harvest Press, 2022), which has been called “the perfect handbook for this age of show trials…” by Financial Times. The first business book to examine the interplay of media, public relations, and public perception during litigation, In the Court of Public Opinion was named one of the Top 10 PR Books of the Year by The Holmes Report. A 20 th anniversary edition will be published in 2023. About Hart + Harvest Press Hart + Harvest Press is an independent publishing company specializing in compelling nonfiction written by experts in business, communications, public policy, and related fields. Established and backed by PRCG, Hart + Harvest is driven by a genuine passion for storytelling—narratives that inspire, thoughts that provoke, and critical thinking that test conventional wisdom. Above all, Hart + Harvest firmly believes in the power of language to entertain, enlighten, and persuade. Contact Details Hart + Harvest Press Sandra Prendergast +1 212-683-8100 sprendergast@hartandharvest.com Company Website https://hartandharvest.com/

August 18, 2023 09:00 AM Eastern Daylight Time

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Gamelancer Media beats its own forecasts with 2Q financial results

Gamelancer Media Corp

Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to announce the company's financial achievements for the second quarter of 2023. The reported results surpassed management's expectations, showcasing an impressive 171% growth in revenue to C$1.42 million for the quarter ended June 30, 2023, compared to the same period in 2022. Dwyer emphasized to Proactive that the 2Q 2023 financial report not only highlights Gamelancer's exceptional revenue growth but also underscores the company's capacity to foster sustainable growth both in terms of revenue and network expansion. He emphasized that Gamelancer's unique value proposition, which combines owned and operated channels with its creative studio JoyBox, sets the stage for a distinctive media offering to brands. Dwyer also shared the company's ongoing efforts to optimize operational costs, a strategy that aligns with its goal of achieving positive underlying earnings (EBITDA) results by the fourth quarter of 2023. This commitment to financial efficiency and strategic growth positions Gamelancer for continued success in the competitive media landscape. Contact Details Proactive Investors Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

August 17, 2023 12:44 PM Eastern Daylight Time

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Family Tech for School and Home

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 17, 2023 12:01 PM Eastern Daylight Time

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The Publisher Desk Named to the Inc. 5000 List of Fastest-Growing Companies

The Publisher Desk

The Publisher Desk, a fully integrated audience development and content monetization partner, announced today that it has been named to the Inc. 5000 list of fastest-growing companies in the United States, marking its inaugural appearance on the main list. Earlier this year, the company earned a spot on the Inc. 5000 Regionals List of the Northeast Region’s Fastest-Growing Companies, with a rank of No. 117. Over the past two years, The Publisher Desk has more than doubled its revenue and increased its staffing by more than 64%. “I want to congratulate our entire team for this achievement,” said Jeff Misenti, co-founder of The Publisher Desk. “We are incredibly proud of what we’ve been able to achieve, both for our own brands and on behalf of our publishing partners who trust us to help them grow their brands and further monetize their platforms.” In addition to serving digital publishers, The Publisher Desk maintains its own roster of publishing sites. In 2019, The Publisher Desk acquired Sportsnaut, the most powerful name in sports news and information. Last year, Sportsnaut released The Hustle, a free app that aggregates exclusive video of sports news, highlights and opinion from sports publishers who cover the NFL, NCAA football, NBA, NHL, Golf, NCAA basketball, MLB and more. “As an entrepreneur, you invest everything in the hopes that you’ll one day be able to realize your vision,” said Christopher Ward, co-founder of The Publisher Desk. “Less than a decade after Jeff and I founded this company, it’s gratifying to know that we’ve earned a spot on the Inc. 5000. We look forward to continuing to deliver for both our own brands and the many publishers who have chosen to partner with us.” Companies on the 2023 Inc. 5000 are ranked according to percentage of revenue growth from 2019 to 2022. To qualify, companies must be generating revenue by March 31, 2019. Additionally, they must be U.S.-based, privately held, for-profit and independent companies—not subsidiaries or divisions of other companies—as of December 31, 2019. Visit the Inc. 5000 full list of fastest-growing companies: Inc. 5000 2023: First Look at the Companies Building the Future About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For The Publisher Desk press@publisherdesk.com Company Website https://www.publisherdesk.com/

August 17, 2023 09:15 AM Eastern Daylight Time

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Locality Appoints Rebecca Wisniakowski as SVP, Agency Relationships

Locality

Locality, the industry’s preeminent local television solutions provider, today announced the appointment of Rebecca Wisniakowski as SVP, Agency Relationships. Wisniakowski brings 20 years of experience overseeing all aspects of sales management, and business development across digital, linear, political and addressable advertising sales. She will report to Ann Hailer, President of Broadcast, and Keith Kazerman, President of Streaming at Locality. Wisniakowski is one of a number of new executives to join Locality’s growing group of specialized senior sales professionals, dedicated to working with agency holding companies and affiliates. Bringing strong industry connections, Wisniakowski joins Locality from The Walt Disney Company, where she was Vice President of Disney’s Local and Political Ad Sales responsible for driving revenue across multiple media streams. Prior to that, Wisniakowski was a Director of Local Advertising Sales at Hulu. Wisniakowski is focusing on strengthening and cultivating new and existing relationships with agency partners. She will tailor Locality's offerings to align with the specific goals and needs of each agency's clients. Committed to customization, she will develop bespoke advertising solutions that enhance campaign effectiveness and ROI for agency clients. “This is an exciting strategic addition to our team,” said Hailer. “Rebecca’s insight into the needs of agencies, and her ability to craft impactful solutions, is unmatched. She is a key asset as we continue to innovate and grow local video advertising at Locality.” “I’m thrilled to join Locality on its mission to unlock the full potential of local TV advertising,” said Wisniakowski. “This is a pivotal time for the space, and for the company. Locality offers the best premium inventory that the industry has to offer, and I look forward to enabling brands to make more authentic connections to viewers, at scale, through our solutions.” “Rebecca's arrival is a key moment for Locality. We're focused on seamlessly integrating local broadcast and streaming, providing our agency partners with the means to execute more effective campaigns for their clients,” said Kazerman. “With Rebecca's expertise in the mix, we are well-positioned to help our partners navigate the evolving landscape of local advertising and achieve notable success.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

August 17, 2023 09:14 AM Eastern Daylight Time

Make Going Back to College Convenient

YourUpdateTV

As the end of summer approaches, college students nationwide are preparing to head back to campus, which can often be a stressful time. Recently, Allison Stadd, SVP of Brand, Culture, and Media at Shipt, participated in a nationwide satellite media tour to share her top tips for saving and shopping this back-to-college season. A video accompanying this announcement is available at: https://youtu.be/4zjgeS_FMUc College students have enough to worry about while maintaining a good GPA, participating in extracurriculars and adapting to living away from home. Making time to shop for the essentials they need shouldn’t take away from focusing on what matters most. Allison shared three tips to help students’ budget for back-to-school: 1) Stay focused on saving during the summer months! Starting off the year with some fallback cash is important in case of emergencies and before you get that next paycheck from your student union job. 2) There’s nothing wrong with taking advantage of savings opportunities! When your favorite stores and shopping solutions are offering discounts, like Shipt’s $4.99 per month student membership for same-day delivery, take advantage! Savings solutions really should be a course at college! 3) Split the costs of groceries and activities. If you’re sharing with roommates, make a budget tracker or phone notes doc to keep track of expenses to make sure it’s equitable. Shipt is the perfect shopping solution and resource that provides more than just one benefit. As an affordable resource, you can rest assured knowing that you aren’t breaking the bank to have access to reliable shoppers with Shipt that are there to help you get all your needs. Another benefit is that Shipt is a resource that gives you more time back in your day to spend on however you want! By relying on trusted shoppers with Shipt, you’ll have help gathering your essentials for you and recommending swaps if something is out of stock. This Back to College season, Shipt is partnering with actress and entrepreneur, Issa Rae, to curate a list of her must-have student essentials from Target, such as: Wooden Letter Board: Perfect for welcoming guests or jotting down notes in a creative way! Power Bank: So you don’t get caught on campus without a charged phone! Ballpoint Affirmation Pens: Level up your ballpoint pens with inspiring words of affirmation to get you through your work! Cheez-its: A timeless late night study snack! For information about Shipt’s new student membership, now available for just $4.99 per month, please visit shipt.com/student or download the Shipt app. About Allison Stadd Allison Stadd is the Senior Vice President of Brand, Culture, & Media at Shipt, where she brings her domain expertise in brand building, social media, and digital marketing to connect with consumers. Over the course of her career, she has held a variety of leadership roles, developing and executing creative strategies to forge real human connection. Allison received her undergraduate degree from University of Pennsylvania. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 16, 2023 02:08 PM Eastern Daylight Time

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News Release

How This Company Helps Businesses and Brands to Triple Their Revenue

Client Valley

In our current extremely competitive world, every business is looking for ways to increase its revenue. One of the most important things that helps a brand or business grow is its ability to attract new clients and customers to buy from them. This means the only logical way to actively increase the revenue of any business is to increase its number of sales from new or existing customers, or both. One of the most powerful ways to get customers to buy from a business or brand is by convincing them to trust you. When customers trust you, they will stay with you for a long time. And one of the best ways to get customers to trust you enough to do business with you is by building a great public relations campaign for yourself or your business. It starts with having a great public image when people search for your name or business on Google or other search engines. If you have news articles that tell beautiful stories about you or your business, pop up on the first and second pages of Google or any other search engine, then you’ve done the first excellent work. And how can you have beautiful red stories written about you or your business? It’s by approaching a PR company, such as 9-Figure Media. Just in case you don't know, 9-Figure Media is a reputable public relations company in Laguna Beach, California. When you contact them, they will ask you questions about your business and where you want to take it. Based on your answer, they will develop a tailored PR campaign that will help your business grow at lightning-fast speed. Then, they will write news articles about you or your business, and send it for your review. After you approve the articles, they will publish them in top global media outlets like Forbes, Business Insider, Bloomberg, Apple News, Google News, etc. When you start working with them, you will immediately notice beautiful news stories about you filling up everywhere on Google when you search for your name or business. This means more people start to trust you more, and you will notice your sales double, triple and even quadruple. You know it’s easier to believe someone if someone other than themselves tells you they’re good. But if they tell you that they’re good, you'll have your reservations until someone else says so. That’s the difference between advertising or marketing your business, and building a PR campaign for your business. This is how 9-Figure Media helps you double, triple or even quadruple your revenue and profits. So whether you’re a business executive, an entrepreneur or a business owner who wants to skyrocket their sales and profits, check them out right now at https://9figuremedia.com and thank us later. Contact Details ClientsValley Paul Mayers +1 205-476-2934 help@clientsvalley.com

August 15, 2023 02:29 PM Eastern Daylight Time

News Release

Bridgeline Digital CEO says HawkSearch led 3Q growth as focus on core products grows

Bridgeline Digital Inc

BridgeLine Digital CEO Ari Kahn takes Proactive's Stephen Gunnion through the company's third-quarter results, which reveal a strong compound annual growth rate (CAGR) of 15% in the company's core products, led by HawkSearch which signed over $1 million in new customer contracts during the quarter. Collaborations with the likes of SalesForce, Optimizely, BigCommerce, and Duda have proven fruitful, driving efficient sales cycles and expanding their market. Kahn anticipated significant growth, driven by upcoming initiatives, including the Bronco release that shortens sales cycles by 20%, and the introduction of advanced analytics and a franchise search solution. Despite projected declines in legacy products, Bridgeline foresees robust 15%+ growth in their core offerings, with the catalyst being the upcoming releases and partnerships, ensuring strong progress into fiscal 24. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

August 15, 2023 01:54 PM Eastern Daylight Time

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Hacks Have Taken Billions From Both Centralized And Decentralized Crypto Exchanges — Is Swopblock The Answer?

Benzinga

By James Wells, Benzinga Learn more about and invest in Swopblock via Wefunder The crypto community has faced a series of unfortunate incidents over the past two years, punctuated by the collapse of FTX, a large centralized exchange (CEX). These situations have led many investors – who are still awaiting compensation – to question the reliability of CEXs. Decentralized exchanges (DEXs) propose a solution by removing third parties and allowing users to handle their own assets. Nevertheless, many DEXs still rely on centralized components such as bridges and pipes, limiting their reach to full decentralization. Swopblock, a pioneering decentralized crypto exchange, stands out by enabling cross-chain trading with 100% liquidity distribution across user wallets. This could surpass the limitations of existing DEXs and CEXs, potentially positioning Swopblock as a leader in the decentralized finance (DeFi) field. Centralized Exchanges: A Double-Edged Sword Centralized Exchanges (CEXs) such as Binance, Coinbase and Kraken are popular cryptocurrency platforms known for their reliability and a range of benefits, including liquidity, fast transactions and user-friendly interfaces. However, these advantages come with a downside: CEXs have a custodial nature, which means they hold users' assets on their behalf. This setup increases the risk associated with relying on the exchange as an intermediary. The increased counterparty risk in CEXs can lead to potential problems. For example, some exchanges like Celsius have faced insolvency issues, while others like FTX experienced irretrievable losses of funds due to unethical practices. While CEXs offer convenience by simplifying asset management through exchange-managed wallets, it requires users to place significant trust in the exchange, making them vulnerable to these risks. Transition To Decentralization: Not The Ultimate Solution Yet Cross-chain Decentralized Exchanges (DEXs) attempt to mitigate CEXs' counterparty risk by compartmentalizing custodial control into pipes and bridges, but this does not completely eliminate the risk of custodial control failure. This can lead to single points of failure, causing significant losses if compromised (hacks, bugs, etc.). DEXs like Uniswap mitigate CEXs' counterparty risk by prohibiting cross-blockchain trading altogether, this requires using these CEXs to gain access between DEXs on other blockchains. According to Binance Research, DEXs were the most used type of decentralized application (dApp) among institutions in Q2 2023. While CEXs are an established technology, DEXs retain most centralized exchange capabilities and often provide access to more niche and experimental projects. The Swopblock Solution: Distributed Liquidity for Complete Decentralization Swopblock is a trailblazer in the DEX industry as the first fully decentralized exchange. Unlike its competitors, such as Thorchain or PancakeSwap, Swopblock ensures an impressive 100% liquidity distribution across all user wallets, significantly reducing vulnerability to liquidity pool and bridge hacks. Despite liquidity pools being decentralized, these remain susceptible targets for attacks due to the accumulation of assets. The alarming $2.1 billion lost to hacks and exploits in 2022 alone emphasizes the urgent need for more decentralized liquidity distribution. The true innovation of Swopblock lies in its decentralized liquidity distribution, setting it apart from other platforms. Powered exclusively by SWOBL, users contribute liquidity individually for their trades while retaining full control within their wallets. This approach not only addresses self-custody issues typically associated with Centralized Finance (CeFi) but also eliminates the 'honeypot' risks inherent in traditional DEXs like Trader Joe, Uniswap, and PancakeSwap. Swopblock: Ushering in a New Era of Genuine Decentralization in Crypto Exchanges As the DEX sector continues to thrive in the aftermath of the FTX fallout, and with the increasing focus on self-custody, it's crucial that both investors and developers maintain their focus on the overarching goal of crypto: decentralization. Many decentralized projects, despite their emphasis on improving capital efficiency, user-friendliness, and other metrics, have overlooked the enormous flaw of integrating any kind of single-point custodial-control failure into a decentralized exchange system. Swopblock, with its innovative technology emphasizing distributed liquidity powered by its protocol driven medium of exchange, stands as a truly disruptive force that prioritizes decentralization. As the demand for a genuinely decentralized exchange method grows, Swopblock stands ready to meet it, raising the bar across the industry. Learn more about and invest in Swopblock via Wefunder. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 15, 2023 09:00 AM Eastern Daylight Time

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