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News Direct Adapts to the Changing Landscape of News Distribution

News Direct

In response to the evolving dynamics in the news industry, News Direct, an innovative, key player in the newswire business, is taking proactive steps to redefine its role in the world of news distribution. The recent trend of major online publishers reducing their focus on news content has spurred News Direct to diversify its product offerings and amplify its digital presence. An October 19th New York Times article, co-authored by Mike Isaac, Katie Robertson, and Nico Grant, highlighted the concerning shift in the online publishing industry. Leading platforms like Facebook, X, Instagram, and Google are minimizing their support for news content. This trend not only affects the media landscape but also has profound implications for the public relations (PR) profession. News Direct occupies a unique position at the intersection between news and PR. It has observed the gradual diminishing effectiveness of traditional news releases in gaining earned media coverage, causing the focus to shift towards the posting of news releases on online platforms like Yahoo! Finance, social media channels like X (formerly known as Twitter) and harnessing the power of SEO. In response to these changes, News Direct is embarking on an intentional effort to diversify its product mix. In addition to pushing out content across its global network, the company is now focused on content amplification by becoming both a distributor of, and a destination for, such content. The primary catalyst for this shift is the dramatic surge in domain authority and organic traffic to newsdirect.com. Two key factors have contributed to this rise to Internet prominence. First, News Direct introduced " Digital Asset Direct ", a feature unique in the industry, allowing the distribution of standalone multimedia content over its newswire without the requirement of embedding it within a text-based news release. Such digital content, particularly video, aligns with Google's preference for multimedia, further enhancing the News Direct platform's performance in search results. Secondly, News Direct launched its Sponsored Content product, Town Square, which has seen thousands of sponsored articles published on the website. This has driven a substantial increase in organic traffic, organic keywords, and backlinks, significantly boosting domain ranking and authority. The success of these strategies has encouraged News Direct to expand its product suite to include podcasting ( News Direct Podcast Channel ), guest blogs ( Blog Buffet ), and soon, video/webinars. These offerings enable clients to leverage News Direct's website popularity and employ multiple influential formats to attract and engage audiences. Notably, News Direct posts this content but does not host it, ensuring that visitors are directed to the issuer's preferred site, such as YouTube. This approach provides a symbiotic relationship, whereby News Direct's web traffic benefits content creators, and in turn, that traffic is driven to the content creators' preferred hosting domains. The visitor universe of News Direct's website is diverse, attracting audiences from the PR, IR, and marketing communities, individual and institutional investors, journalists, consumers, and more. Thus, the digital environment acts as a melting pot, catering to various segments of society on a global scale. According to News Direct founder and CEO, Gregg Castano, "We at News Direct recognize that the challenges in the news distribution landscape present opportunities for innovation. To quote Winston Churchill, 'A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.' The dramatic pivot by online publishers most definitely will create obstacles for the PR profession, but we're optimistic that effective use of technology will provide viable alternatives for content amplification. While this is not the sole solution, News Direct is confident that it is a valuable option." About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from one online destination. Contact Details News Direct Corp. Media at News Direct +1 917-698-4131 media@newsdirect.com Company Website http://www.newsdirect.com

October 23, 2023 10:24 AM Eastern Daylight Time

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The 2023 International Conference on Education Innovation: Redefining Learning Trends with AI

CommonWealth Education Media & Publishing

TAIPEI, TAIWAN - Media OutReach - 20 October 2023 - The rapid development of artificial intelligence in recent years has opened the way for AI to revolutionize learning. The most talked-about education-related topic in 2023 is how AI and other examples of cutting-edge technology can change the way we teach our children. Concurrently, interdisciplinary learning that revolves around urban centers is also catching on around the world thanks to its culturally rich, explorative nature. The main theme of the 2023 International Conference on Education Innovation, hosted by CommonWealth Education Media & Publishing, was "AI x Education: Redefining Learning". The topics of discussion focused on education goals, learning methods, and a deep dive into "why we learn" in the era of AI. In addition to the insightful discourse on global education trends, an exciting new program in this year's forum was the series of individual seminars that zeroed in on specific concepts, such as career planning, hands-on learning, and OPEN365, an invigorating new approach to improving education with outside-the-box thinking. The aim of the conference was to inject new ideas into Taiwan's education innovation ecosystem, so that it may have a lasting effect on the education system. Nearly a thousand parents and education workers participated in the annual extravaganza. A special highlight of the conference was the talk on "The World is Your School: Making Learning Fun with Technology", which saw Teachers Lead Tech founder Monika Katkute sharing success stories from Lithuania, in which EdTech helped students expand their understanding of the world. Hsiao-Yue Tsao, Chair of the Graduate Institute of Interactive Media Design at National Taipei University of Technology, spoke about cooperation between businesses and academia that aims to advance technological education. With her guidance, participants were able to experience the new era of the Metaverse, as well as inspiring new applications in AR, VR, and XR tech that showcased the creativity and diversity of Taiwan's education scene. Taiwan's booming EdTech industry was another area of great interest, as speakers shared case studies about how AI was used to teach students to play Go, the contribution of robots and the Internet of things (IoT) on campuses, interactive online courses, the utilization of tech to promote aesthetic education for children, etc. The rich tapestry of seminars and exhibitions allowed participants to witness live demonstrations on how AI and technology can be integrated into learning. The audience was wowed by different tech applications and how technology can turn the world of education on its head while creating new business opportunities. The proposed end goal is to change the methods of "teaching" and "learning" so that the ideal of "Personalized Learning" can become reality. The 2023 International Conference on Education Innovation hosted by CommonWealth Education Media & Publishing will continue to use its media influence to build new platforms for education innovation. Through in-depth dialogue and the free sharing of ideas, it is hoped that the education ecosystem will thrive and bring about greater cooperation between academia and the private sector. Contact Details CommonWealth Education Media & Publishing LO AN LIN roanlin@cw.com.tw

October 23, 2023 09:33 AM Eastern Daylight Time

Navigating The Waves: Techberry's Social Analytical Trading Insight

Benzinga

By James Wells, Benzinga In the past, forex investors were frequently viewed as a select group who honed their skills through special training or contacts within the sector. However, forex investors are mostly self-taught and use social media to hone their talents. Today, a key component to being a good forex investor is social analysis, which brings together the knowledge, perceptions and suggestions of seasoned experts. Specialized social trading platforms have appeared in addition to well-known platforms like Facebook or Twitter. These online tools give users the chance to learn by emulating the trading methods of seasoned professionals. However, there are difficulties in the vast world of social analytics and copy trade. Navigating the forex market can be difficult due to the $7.5 trillion in daily trading volume, the large number of traders to keep track of and the complicated economic issues involved. Enter TechBerry, the link between profitable FX trading and social insights. TechBerry is a leader in the field of social automated trading and sifts through a variety of social data points. Since its introduction, its sophisticated AI algorithms have continuously provided investors with sharp strategies that have generated a notable 11.2% monthly return. These algorithms prioritize profitability and success likelihood. TechBerry's Revolutionary Trading Platform At the heart of TechBerry is an innovative take on social forex, providing users with continuous access to market dynamics. By utilizing data from a large network of over 100,000 experienced traders and analyzing their digital footprints, TechBerry goes beyond conventional analytical techniques to forecast market trends. Aiming for long-term success, TechBerry's advanced AI system painstakingly selects potential trading opportunities. Partnerships with respected third parties like FX Audit, FX Blue and MyFxbook – which guarantee data accuracy and dependable trade analysis – add to the platform's trustworthiness. TechBerry has continuously demonstrated a monthly return average of 11.2% since its launch in 2015, enabling many investors to navigate the difficulties of getting profit from FX trading more confidently. The Importance Of Social Analysis In Trading Social media provides immediate access to a wealth of information for international investors, but it also has pitfalls that might prevent profitable trading. The large, data-rich digital environment needs to be more cohesive and comprehensible to humans. Social media platforms can be rife with false information, which encourages traders to frequently follow the crowd. Because of this herd mentality, performance can suffer as a result of repeating techniques. In addition, inexperienced traders may ignore the seasoned knowledge and lessons necessary for consistent profitability if they are overconfident. The TechBerry Advantage TechBerry provides a solution by painstakingly examining social metrics. With its AI-focused methodology, traders are given insights that go beyond simple human judgment. TechBerry analyzes the trading methods of over 100,000 forex specialists to identify market biases, nuances and patterns that might go unnoticed by individual traders. This automatic skill creates customized trading strategies in line with the individual investing goals of each user. Additionally, a wide range of consumers can access passive income through TechBerry's platform. Even people who are new to forex can benefit from pre-configured strategies because of the platform’s sophisticated sociological research – reducing the requirement for in-depth trading knowledge to quite an extent. As a result, busy professionals can benefit from TechBerry's automatic features to ensure the best profitability without ongoing market monitoring. Striking The Balance: TechBerry's Pros And Cons Although TechBerry offers several standout features, examining areas where it may come short is equally crucial. Here is an overview of the pros and cons of TechBerry: Pros: Effortless Earnings: TechBerry supports the concept of passive income. Its automated trading system is made for people who prefer to take a set-it-and-forget-it approach and hand over control to the platform's algorithms. Proven Performance: TechBerry goes beyond making empty promises. Its record indicates steady profitability with a commendable average monthly return of 11.2% since 2015 and a trading losses reimbursement on trades that are guaranteed by insurance up to a limited amount. Intelligence At Work: The sophisticated AI-driven trading mechanism that powers TechBerry is at the platform's core. This guarantees that the software is discerning profitable trading opportunities rather than simply responding to market data. Cons: Autonomy Constraints: TechBerry excels in automation, but people who want manual control may find it to be a drawback. Decisions made by the platform based on its analysis may not always coincide with a trader's personal approach or gut feeling. TechBerry: The Future Of Forex Trading? TechBerry is a leader in utilizing social research in the forex market. It identifies the right potential trading chances by carefully analyzing massive amounts of trading data using AI algorithms. This simplified method assists both new and seasoned traders and positions them favorably in the fluid Forex market. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 23, 2023 09:00 AM Eastern Daylight Time

Find Those Hard-To-Borrow Stocks More Easily With Centerpoint.ca, The Service Helping Make Investing In US Markets Easier For Canadians

Benzinga

By Meg Flippin, Benzinga With interest rates still rising, a U.S. election on the horizon and an unpredictable job market, stock markets are volatile. That may spook some investors, but for more active traders, especially those residing in Canada, it could spell opportunity in good and bad times. By investing in U.S. stocks, Canadian investors are able to diversify geographically, access a variety of industries and access two markets that tend to outperform at different times. From 2002 to 2009 the Toronto Stock Exchange did better as the U.S. dealt with a deep recession. From 2011 to 2021 it was the Nasdaq’s turn to outperform. The divergence makes sense given that Canada’s stock market is weighted heavily with energy, financial and industrial stocks, while the U.S. stock market is more tech and communications-heavy. With U.S. stocks you also get access to some of the world’s biggest growth companies like Apple Inc. (NASDAQ: APPL), Microsoft Corp. (NASDAQ: MSFT) and Amazon.com Inc. (NASDAQ: AMZN), and stocks like Nvidia (NASDAQ: NVDA) offer exposure to high-growth industries like AI. Of the world’s investable market, the U.S. accounts for nearly 60%. CenterPoint.ca Makes Access To U.S. Stocks Easier For Canadians When it comes to investing in U.S. stocks, active Canadian traders don’t have endless options. Especially if they want an extensive list of stocks they can short. CenterPoint Securities, backed by ClearStreet – the fintech with over $400 million in capital – is helping change that. Last month, it launched CenterPoint.ca, an advanced trading platform that gives active Canadian traders and investors access to U.S. stocks and options. CenterPoint made a name for itself in the U.S. among traders and investors who demand an extensive short inventory – and it's now bringing that to Canada. Short Trades Made Easy Your short trade is only as good as the amount of shares available to borrow. You don’t want to spend time setting up a trade only to not execute because of a lack of availability. To minimize that from happening, CenterPoint has an exhaustive list of over 5,000 easy-to-borrow stocks that are updated daily. For more experienced traders, CenterPoint grants access to hard-to-borrow stocks and locates. Shorting stocks that require a locate means they are much harder to secure. To get them investors often have to request a short locate with their broker, who then has to actively search for the shares. As a result, there are usually fees during the search and when the order is fulfilled. With CenterPoint, you don’t have that added step. Traders and investors can locate stocks to short directly from the trading platform. Simply enter the ticker and number of shares to borrow, and the short locate tool does the work. If the shares are available to locate, you’ll know exactly how much the fee will be so you can make an informed decision. With CenterPoint’s tool, you don’t pay any fees unless you accept the locate. Backed By In-House Securities Lending Team CenterPoint’s locate tool is backed by an in-house securities lending team that is skilled at finding hard-to-short stocks. At CenterPoint, over 100 million shares are located monthly, and more than 20,000 locate orders are filled. The average order fill size is over 4,000. Not many other brokerages, including ones entering the Canadian market, can say the same. Diversification isn’t only about investing in different sectors or asset classes, international exposure can also be a great diversification strategy. For active traders, CenterPoint.ca makes it easy to invest in one of the biggest stock markets in the world. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 23, 2023 09:00 AM Eastern Daylight Time

NLPC Files Ethics Complaint Against Senator Robert Menendez Seeking His Expulsion

NLPC

The National Legal and Policy Center (NLPC) filed an ethics complaint with the Senate Ethics Committee against Senator Robert Menendez. The complaint requests that the Committee investigate his criminal conduct and recommend that the Senate vote to expel him from office. NLPC’s complaint cites the recent superseding indictment against Senator Menendez, his wife, and three New Jersey businessmen, who “willfully and knowingly combined, conspired, confederated, and agreed together and with each other” to have Senator Menendez act as an agent of the Government of Egypt and Egyptian officials. In return for this and other favors to the businessmen, he and his wife received bribes and other illegal gratuities of over $480,000 in cash — much of it stuffed into envelopes and hidden in clothing and closets in his home — along with gold bars, a luxury Mercedes Benz, and personal items. “Menendez’s excuse for having $480,000 in cash stuffed in his clothes and closet because he was saving it from his paycheck for a rainy day is laughable and insults the intelligence of his constituents, especially when his co-defendant’s fingerprints were found on some of the envelopes,” said Paul Kamenar, NLPC’s counsel who filed the complaint. “We checked his financial disclosure forms and if anything, his Senate bank account increased by a sizable amount,” Kamenar added. The complaint notes that the Ethics Committee is mandated under its rules to open a preliminary inquiry and cannot nor should not wait until the criminal case is resolved as the Committee previously indicated that it would do. “The Ethics Committee should do its job and not wait until the criminal case is completed,” said Kamenar. “The Ethics Committee should do the Senate a favor and recommend that Senator Menendez be expelled from the Senate as his colleagues are calling on him to resign,’ Kamenar added. NLPC’s complaint notes that Senator Menendez was previously tried for bribery in 2018 for receiving gifts and luxury travel from his benefactor Dr. Salomon Melgen. NLPC was instrumental in that case of uncovering Senator Menendez’s lobbying efforts to fund a multi-million-dollar port security project in the Dominican Republic in which Dr. Melgen had a financial interest. “While his case ended in a hung jury, Menendez did not learn his lesson and continued to abuse his office and act corruptly,” said Peter Flaherty, NLPC Chairman. “Senator Menendez is not only a career politician but a career criminal,” Flaherty added. ### Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education and legal action. Please visit http://www.nlpc.org Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

October 20, 2023 12:00 PM Eastern Daylight Time

Media and FCC Veterans Join the Media and Democracy Project in FCC Meeting Calling for a Hearing on Petition to Deny Fox Affiliate Broadcast License

Media and Democracy Project

The Media and Democracy Project (MAD) announced it met with the Federal Communications Commission (FCC) Media Bureau staff about its petition challenging the broadcast license renewal application for FOX Corp-owned television station FOX 29 Philadelphia (WTXF). The meeting focused on the basis for MAD's Petition to Deny and urged the FCC to grant a motion to compel FOX to turn over key relevant documents that have already been produced to plaintiffs in numerous lawsuits, including the settled Dominion case. This action is aimed at ensuring that the Commission has access to all the necessary facts as they evaluate the specific character and conduct issues relevant to Fox 29's renewal. MAD’s Executive Director Milo Vassallo was joined at the FCC by former FCC Chairman Alfred Sikes, former FOX lobbyist Preston Padden, former FOX and News Corp. outside legal counsel Bill Reyner and former Weekly Standard Editor William Kristol. They discussed how the lies about the 2020 election that aired on Fox News, authorized at the highest levels of FOX’s corporate structure to retain FOX’s viewer base and reverse failing ratings, represent egregious misconduct that shocks the conscience and severely violates the FCC policy on licensee character qualifications. The group also underscored the need for the Commission to designate WTXF’s broadcast license renewal for a hearing. "Never in the history of the Commission has the agency been confronted with a license renewal applicant whose parent company was found by a court of law to have repeatedly presented false news," said Preston Padden. “We were proud to bring a highly esteemed group before the Media Bureau to make our case and we hope that the Commission recognizes that all of these Petitioners/Commenters are unpaid volunteers acting out of principle and commitment.” A copy of MAD’s Ex Parte filing summarizing the meeting can be found here. A high resolution copy of the photo is available here. Photo Caption: Left to Right - David Goodfriend, Counsel/Advisor; William Kristol, Longtime Editor of Conservative Murdoch Magazine The Weekly Standard; Art Belendiuk; Counsel To Media And Democracy Project; Milo Vassallo, M.D./Ph.D. Executive Director of the non-partisan Media and Democracy Project; Preston Padden, Former Fox Executive and Murdoch Lead Lobbyist; Bill Reyner, Longtime Lead Regulatory and Commercial Outside Counsel To Murdoch/Fox; Al Sikes, Former Republican Chairman Of The FCC and Former Owner Of Radio Station Group The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

October 20, 2023 09:30 AM Eastern Daylight Time

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A Detailed Look At Givex Corp’s Expanding Global Presence

Benzinga

By Austin DeNoce, Benzinga Givex Corp. (OTCQX: GIVXF) (TSX: GIVX) is a comprehensive cloud-based global customer engagement and business insights platform. By providing crucial data insights and solutions across sectors, it aids merchants in enhancing customer engagement, optimizing point-of-sale (POS) strategies and streamlining payment processes. This multifaceted approach allows businesses to boost sales and make informed decisions that further their growth. However, Givex's influence isn't limited to its software offerings. The company's vast network, comprising over 124,000 active merchant locations, underscores its global footprint. Collaborations with distinguished brands such as Marriott International (NASDAQ: MAR), Best Western, Shell PLC (NYSE: SHEL) and Wendy's Company (NASDAQ: WEN) serve as a testament to Givex's quality and scalability and the trust it has garnered over the years. Historical Consistency And Forward Thinking Founded in 1999, Givex's trajectory under CEO Don Gray has been marked by both reliability and innovation, and the company reports it achieved profitability in year one. The company has achieved consistent profitability, an admirable feat in any market. But it's not just about past success – with a churn rate of less than 1%, Givex has demonstrated an ability to adapt and serve its partners, fostering enduring relationships in a competitive environment. Robust Technology, Diverse Solutions At its core, Givex is a tech-driven company. Its offerings span customer engagement, POS and payment solutions. With a suite ranging from omnichannel POS to stored value ticketing, Givex presents a holistic approach to merchant solutions. Backing this diverse range is its technological infrastructure. Fifteen data centers globally promise a near-perfect uptime of 99.9%, ensuring continuous transaction processing. This dedication to tech is evident in the over 1,100 integrations it offers, facilitating a seamless blend between Givex solutions and third-party platforms. Furthermore, Givex's platform facilitates integration with third-party solutions. It is compatible with various external platforms, including Squarespace, DoorDash Inc. (NASDAQ: DASH), Postmates, PayPal Holdings, Inc. (NASDAQ: PYPL), Skip the Dishes, Moneris, MLBAM and Shopify Inc. (NYSE: SHOP), providing merchants with integration options. Financial Fortitude And Future Growth A deep dive into Givex’s financials suggests the company has been both prudent and growth-oriented. Its Q2 2023 results highlight this with a 15% increase in revenue to $19.4 million and a 75% decrease in net loss, narrowing it down to just $978,000. The company's success also shines through in its six-month period metrics, where revenue surged by 16% to $38.6 million and net loss was reduced by 66% to $2.2 million. Notably, its focus on reducing Employee Compensation as a percentage of gross profit reflects its commitment to improve profitability. Finally, a robust cash balance provides operational stability, while an EV/EBITDA of 5.5 and an EV/Revenue of 0.5 signal healthy profitability metrics. Moreover, a 24% growth rate, culminating in a revenue of $72.9M in 2022 indicates a firm that seems positioned for continued growth. Givex's strategy encompasses strategic acquisitions, high-margin service upselling and augmenting its active merchant locations – painting a promising picture for potential investors. Value-Addition Through Strategic Subsidiaries Givex's strength is amplified through its subsidiaries. Kalex, with over 15,000 client locations in Canada including top brands like Burger King (NYSE: QSR) and Taco Bell (NYSE: YUM), and Loyalty Lane's CRM solution, serving over 2,000 grocers, further cement Givex's position in the market. Subsidiaries like Owen Business Systems, Pi Cash Systeme and Easy Information Solutions, with their respective specialties, offer a multi-pronged approach to service delivery, ensuring that Givex's reach isn’t just wide but also deep. Market Position And Future Outlook Notably, Givex isn't resting on its laurels. The company recognizes the massive potential as businesses continue to transition from legacy systems to cloud-based solutions. With a foundational ethos centered on making transactions meaningful, Givex's strategy is to capitalize on this market shift. Its growth plans encompass accelerating growth through strategic acquisitions, merchant acquisitions via multiple channels and upselling high-margin services to its extensive client base. When combined with its extensive service suite, including Gift Cards, GivexPOS and Loyalty Programs, Givex appears poised for sustained growth. For investors, Givex Corp. may present a dual opportunity – a company with a track record of growth which now seems poised for a new phase of expansion and innovation. The convergence of consistent performance, technological prowess, strategic planning and market positioning make Givex a compelling consideration for the discerning investor. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 20, 2023 09:00 AM Eastern Daylight Time

Independent Clinical Study Confirms Cue Health’s COVID-19 Test Is As Accurate As a Lab Test

Benzinga

By Rachael Green, Benzinga A new study published in Microbiology Spectrum put Cue Health’s (NASDAQ: HLTH) COVID-19 test head-to-head with lab-based PCR tests, which have become the gold standard in diagnostic accuracy for the virus — and found that, when used at the point-of-care, the Cue COVID-19 Test demonstrated 99.4% accuracy compared to the lab tests. The independent study serves as yet another major validation for the COVID-19 test, which officially became the first to receive D e Novo authorization from the FDA for home use this past June. Study Confirms Cue COVID-19 Test Is As Accurate As PCR Test, As Fast As Rapid Antigen Test The peer-reviewed study was the largest of its kind on asymptomatic people, comparing the Cue COVID-19 Test to a lab-based PCR in over 3,000 patients at multiple clinical sites, the majority of whom were not showing any symptoms of COVID. Across that wide sample base the reported overall accuracy rate was 99.4%. Moreover, while a lab-based test can take hours or days to deliver results, the entire diagnostic process using Cue’s platform took just 25 minutes, including the time spent collecting the sample. Typically, that kind of speed comes with a tradeoff in accuracy. While PCR lab tests are the gold standard in accuracy, rapid antigen tests – which are less sensitive than PCR tests but easier to use – have been the gold standard in speed and ease of use. Antigen tests can deliver results in as little as 15 minutes, but they only have an accuracy rate of about 80% overall and among people not currently showing symptoms, that accuracy drops even lower to just 39%, according to at least one study Because of this lower accuracy, users are typically advised to take another test a couple of days after receiving a negative result from an antigen test to make sure they really don’t have COVID. That couple of days could not only delay the time to treatment but it also creates a window of time where the person could unknowingly infect others if they do, in fact, have COVID. So the at-home available Cue test, which makes it so easy to collect and test samples that anyone can do it without special training, is able to merge the accuracy of a lab PCR test with the speed and simplicity of an at-home rapid antigen test. At clinics and hospitals, the portable Cue Reader and COVID-19 test cartridges and swab require no special training to use and can deliver results in 20 minutes. Instead of scheduling a lab test and waiting days for the results, healthcare providers can get a diagnosis right away and send the patient home with the right prescription and treatment plan rather than waiting days to hear back about lab results. At home, consumers can skip the point-of-care visit altogether and instead get a Cue Reader and a stash of COVID-19 test cartridges to keep at home. Whenever they think they might have been exposed, they can take a simple-to-use test at home and get the result in 20 minutes. After that, they can connect with a healthcare provider right from the Cue Health App to discuss the result, come up with a treatment plan and have any necessary prescriptions delivered right to their doorstep. “Narrowing the time interval from test to treatment accelerates how quickly the patient can begin convalescence and return to work, which reduces overall economic stress,” the researchers wrote in the study, adding that this “has particular benefit to at-risk communities where other health and community resources, including testing, can be limited.” The researchers also noted that the high accuracy, especially the lack of false negatives, means Cue’s test could help curb the spread of COVID. People can get reliable results even before they start showing symptoms and begin isolation, masking, and other best practices for avoiding passing the infection on to others — a crucial factor missing from antigen tests. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. The Cue COVID-19 Test for CLIA Certified Healthcare Providers and Laboratories (Cue COVID-19 Test) and the Cue COVID-19 Test for Home and Over The Counter (OTC) Use have not been FDA cleared or approved, but they have been authorized by FDA under an Emergency Use Authorization. These products have been authorized only for the detection of nucleic acid from SARS-CoV-2, not for any other viruses or pathogens. The emergency use of these products is only authorized for the duration of the declaration that circumstances exist justifying the authorization of emergency use of in vitro diagnostics for detection and/or diagnosis of COVID-19 under Section 564(b)(1) of the Federal Food, Drug and Cosmetic Act, 21 U.S.C. Â§ 360bbb-3(b)(1), unless the declaration is terminated or authorization is revoked sooner. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 20, 2023 09:00 AM Eastern Daylight Time

STREAMLABS REVOLUTIONIZES LIVE STREAMING WITH CATALYST-LED BRANDING

Catalyst Marketing

Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are thrilled to unveil an exciting evolution of Streamlabs' brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs' successful adaptability in meeting this industry's evolving demands and requirements. The new branding, including an electrifying campaign, will debut at TwitchCon 2023, the premier gaming convention held in Las Vegas from Friday, October 20 to Sunday, October 22, 2023. Authenticity and Inclusivity Redefined Together, Catalyst and Streamlabs have evolved the live-streaming brand, focusing on authenticity and inclusivity. These updates emphasize that Streamlabs is the go-to platform for all, fostering a positive and authentic live-streaming experience for the global creator economy. As the live streaming landscape changes, Streamlabs has stayed in sync and updated their brand to best support creators in the emerging creator economy. "Streamlabs has made significant strides in empowering live streamers, offering a wide range of tools such as video editing, short-form clipping, podcast creation, and more. Streamlabs' product offering has grown alongside the creator economy, which goes beyond content creation; it's about enabling individuals to pursue their dreams and build sustainable careers and communities around their passions,” explained Streamlabs Head of Marketing, Mikey Kilun. “To succeed as a content creator, one needs more than great streaming software. They require a comprehensive suite of tools for video editing, graphics creation, brand building, and community management. Our new brand campaign highlights the changing world of live streamers and the evolving creator economy, showcasing how Streamlabs has adapted its product offerings to meet these demands." A Kaleidoscope of Creativity Created by Catalyst, produced by SixTwentySix, and directed by Iris Kim, with visual effects and post-production work done by Shapes & Forms, the ‘Unleash Your Live’ campaign is visually captivating and encapsulates the very essence of live streaming as well as the limitless possibilities of the internet. Kim, a Korean-Canadian director renowned for her storytelling capabilities, was specifically chosen to direct this piece to highlight the honest conversations, personalities, and vivid moments she’s known for. Her talent, combined with the motion graphics mastery and boldness of the Shapes & Forms team, made way for a piece that was not just culturally relevant but a culture driver itself. A testament to Catalyst's creative vision, this campaign showcases creators from diverse backgrounds, ranging from engaging storytellers to charismatic influencers who forge a profound connection with their audience. Each frame of the campaign bursts with life and energy, offering an entrancing glimpse into the world of online creators. “Our partnerships made this possible, and the outcome is breakthrough work,” said Catalyst’s Executive Creative Director, Carlos Musquez. “We poured our heart and soul into this campaign, with attention to every detail. We see this as so much more than just a brand campaign. To us, it’s a movement and a rallying cry to inspire and ignite a fire for the new wave of online creators and the greater creator economy. The most important thing was authenticity, and this campaign came from the heart, soul, and voices of real creators. We’re excited to share it and to help Streamlabs foster a community of passionate creators and gamers through innovative and inspiring content.” Inspiring the New Wave of Creators This campaign is a resounding call to the new generation of creators who revel in adventure and exploration. Viewers will be transported as they witness creators meticulously preparing their gaming stations, building anticipation, and then seamlessly transitioning into enchanting worlds where user experience and user interface elegantly merge to showcase captivating snippets of their content. Scenes gracefully transition between night and day, exemplifying the best of both worlds. The campaign's objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community. Grand Unveiling at TwitchCon 2023 Streamlabs' “Unleash Your Live” brand positioning, meticulously crafted by Catalyst, along with this campaign, will make its official debut at TwitchCon 2023. “We couldn’t imagine launching this anywhere else. TwitchCon is the perfect setting to unveil this new brand campaign. We cannot wait for all attendees to experience the excitement and innovation firsthand at the Streamlabs showcase.” said Catalyst’s Executive Creative Director, Carlos Musquez. Join Us at TwitchCon 2023 Catalyst and Streamlabs extend a warm invitation to creators, industry professionals, and live-streaming enthusiasts to join them at TwitchCon 2023. Visit the Streamlabs booth to witness the future of live streaming and discover how Streamlabs, in collaboration with Catalyst, is shaping the emerging creator economy. About Catalyst Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life. About Streamlabs Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord. Contact Details Catalyst Marketing Agency Robin Emiliani robin@catalystmarketing.io SixTwentySix, Shapes & Forms Carrie Wick carrie@carriewickpr.com SourceCode Communications Jess Bryant streamlabs@sourcecodecomms.com Company Website https://catalystmarketing.io/

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