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INTRODUCING KAYLA ELIZABETH

Kayla Elizabeth

Move over shoe clips, sandal charms and clip-on medallions. Shoelry™ has entered the style scene. Up-and-coming accessory designer Kayla Elizabeth has launched her eponymous line of shoe jewelry designed to kick your look up a notch—or ten. They are made with sneakerheads in mind who like to look glam from head to toe. The collection features seven shimmering styles that attach to (and easily detach from) shoelaces. They can be worn on their own or mixed and matched, stacked and layered in multiples. Each is cast in gold- or silver-plating, decked with chromatic luxe European crystals. “I want my collection to make people feel like their best self and add a touch of luxury to their look at an accessible price point,” Kayla explains. “My first designs are timeless staples that can transform and level up any outfit, while bringing joy through sparkle and shine.” Kayla (Lastella) Antonecchia is a beauty industry veteran with an innate maximalist sense of style. Inspired by a trip to Milan, she launched her line in 2020 during the Covid-19 pandemic in partnership with her husband Mike Antonecchia, a music industry alum. She incorporates her love of Feng shui, all-things sparkly and celestial, and memories of her grandmother’s covetable jewelry collection into the very heart and soul of her designs and business. To learn more about Kayla Elizabeth, please visit www.shopkaylaelizabeth.com and follow on Instagram: @kaylaelizabethofficial. Contact Details Yaya Publicity Yael Fraynd +1 212-217-2621 Yael@yayapublicity.com

July 21, 2021 09:00 AM Eastern Daylight Time

7 in 10 Parents Say Children’s Post-Pandemic Social Skills Are at Risk, Per Osmo Study

Osmo

According to a new study of 2,000 U.S. parents of school aged-children (5-14 years), parents have tried a myriad ways to keep their kids active and social during the pandemic, however, 7 in 10 perceive their child’s post-pandemic social skills to be at risk, even as things return to normal. The majority of parents (71%) are also worried about potential learning loss that may have resulted by not being in school, and are pursuing a variety of means to keep up their child’s studies at home this summer. The study was commissioned by STEAM brand Osmo and conducted by OnePoll. Osmo’s study reveals that 77% of parents encouraged their child to be social and active from afar, while at home. For example, they allowed their child to: play video games or online games with others (52%); call and text friends often (49%); make neighborhood friends (45%); engage in outdoor activities like walking and bike riding (46%); attend virtual get togethers (35%); and new friends online (23%). Despite trying their hardest, two in three parents are worried that their child has gotten more socially awkward around others, and 62% do not think their kid will be able to pick up where they left off upon returning to class this fall. Specifically, parents worry that their child will have trouble in these areas: making conversation with friends (41%); meeting new people (40%); sharing (35%); staying quiet for long periods (34%); waiting their turn (31%); or remembering to say “please” and “thank you” (37%). The survey also revealed that parents value socializing, with 85% believing it is a necessary skill to use in school. Forty-four percent of respondents place academic learning and socializing on the same level of importance, and four in five (81%) think schools should implement more activities that encourage and teach social skills. “We understand how difficult the pandemic was for both kids and their parents – many of us at Osmo experienced these challenges ourselves,” says Pramod Sharma, CEO of award-winning Osmo, known for its bestselling Coding Starter Kit, Creative Starter Kit, Genius Starter Kit, and Little Genius Starter Kit. “This past year has taught all of us that learning is about so much more than academics. As a brand, Osmo is committed to applying these insights toward multi-player experiences that promote the social-emotional learning parents look for and kids need.” The study also reveals four in five parents made sure their children succeeded academically even through tough times and emphasized that school was as important as ever before. Over half of parents (52%) stuck by their child’s side when they struggled with an assignment, 47% encouraged their child to study more, 43% tried to make learning fun through games or educational activities, while 42% percent took the time to create extra homework to ensure their child understood the material they were learning during homeschooling. However, three in four parents believe their child lost a year of proper education due to COVID, and the majority (71%) are concerned that it will be difficult for their kids to catch up on learning they may have missed. With this in mind, four in five (81%) believe that certain technology or entertainment tools may be the solution to improving both their child’s social and educational skills. When asked what subject they think their kids are most likely to struggle with, parents said math (41%) followed by science (37%) and language arts (34%). Additional parental concerns about children’s re-entry to class include: not remembering their school supplies and books (42%); focusing in class (41%); or using a full keyboard not attached to a tablet (36%) again; opening their locker (32%); and doing their homework every day (32%). About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

July 20, 2021 03:30 AM Pacific Daylight Time

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Diamond Sponsor for Zero Emission Event at COP26 Named

Morgan Marketing & Communications

The Zero Emission Ship Technology Association (ZESTAs) Madadh MacLaine, Secretary-General of ZESTAs (Zero Emission Ship Technology Association) announced Sterling Plan B Energy Solutions (SPBES) will be the Diamond Sponsor for “SHIP ZERO – Charging to Zero”. This 3-day in-person/virtual hybrid event will run from 1-3 November, coinciding with the kick-off of COP 26 in Glasgow, Scotland. Sterling PlanB is a world leader in providing energy solutions in the marine sector, with Brent Perry SPBES CEO, and Chair of ZESTAs Board of Directors, considered a subject matter expert in zero emissions power systems-- both on and off the seas-- for decades. “COP 26 needs ZESTAs SHIP ZERO as industry needs to show regulators that we can achieve this. We have what it takes to get to true zero now”. (Brent Perry) The three-day workshop will include robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification, and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. “This is not just a talk shop” declared Madadh MacLaine. “SHIP ZERO is about seeing what’s possible, making deals, and getting solutions built from zero-emissions vessels to the infrastructure required to make that happen; ports, shipyards, energy systems, you name it.” The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken into consideration by regulators beforehand. A report, film, and programme of actions will be carried forward to COP 27, via the virtual platform, as well as through a programme of concrete actions. “The shipping industry must begin to make change now,” continued Perry, “I know our sector can change course and make a difference in climate change. But it must happen much faster than has been discussed in international fora. Industry can, and should, take the lead. That’s why my company is proud to be sponsoring SHIP ZERO in Glasgow. And we hope a lot of other companies join us.” ““SHIP ZERO” presents a unique opportunity to discuss and create a new vision for the industry with fellow industry thought leaders and initiators in brainstorming breakout groups to formulate ways that policy, finance, market, and technology can all be used to leverage a rapid transition to a true zero-emissions sector.” continued MacLaine. “Our mission is to produce a navigational chart with action waypoints guiding industry to the safe haven of true zero.” There will be networking opportunities throughout the three days, including buffet lunches and drink receptions with hors d’oeuvres at the end of each day. Attendance will be limited through an application process with priority going to first movers, thought leaders, disruptors, influencers, and change-makers. For more information, or to align your company with this even, please visit: Ship ZERO | ZESTAs ( https://zestas.org/ship-zero/ ) Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

July 19, 2021 06:08 PM Eastern Daylight Time

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Purify Fuel to Present at Clean Equity Monaco 2021

Purify Fuel

Purify Fuel is pleased to announce it will be presenting its nanO2 ESG combustion catalyst technology at CleanEquity® Monaco 2021 on July 22 nd & 23 rd at the Fairmont Hotel Monte Carlo. CleanEquity® is an annual invitation-only event hosted by Innovator Capital, the London based specialist investment bank. The event provides an intimate and collegial setting for inventors and entrepreneurs to share their stories with investors looking to assist them with reaching their commercial and strategic goals. “Our company is honored to be recognized at CleanEquity® Monaco 2021” stated Purify Fuel’s CEO John Carroll who will be presenting their nanO2 ESG combustion catalyst at the event. “It is a testament to CleanEquity’s vision that we need both short- and long-term solutions to today’s climate crisis. The reality is the majority of industries are still (despite their best efforts) dependent on heavy diesel now and for the foreseeable future. There are limited options to help this primary fuel source burn cleaner; we are proud to be one of the few companies offering solutions today”. Other partners and sponsors of the conference include Prince Albert II of Monaco’s Foundation, Cision, Covington & Burling, Cranfield University, the Monaco Economic Board and Taronis Fuels. Purify Fuel has been identified as one of the world’s most innovative sustainable technology companies and will be presenting to selected sovereign, corporate, family and professional investors,policy makers, end users and international trade media. Its nanO2 ESG combustion catalyst technology provides a transitional solution that will help fight climate change until alternatives are invented. The product has been extensively tested since the middle of last year and has been aggressively launched across multiple industries (rail, marine, oil and gas, and mining). Purify Fuel develops and manufactures a line of patented nanO2 Combustion Catalysts that optimize diesel, biodiesel and dual fuel engines to help operators in heavy duty diesel industries save money, increase power, and reduce emissions. Our nanO2 ESG Combustion Catalyst achieves a more complete combustion that chemically alters the timing of a compression combustion engine to use a larger percentage of the fuel to create power which reduces unburned fuel escaping in the exhaust as smoke. Testing has demonstrated a 6-10% improvement in fuel efficiency and 25-50% reductions of harmful emissions without any engine modifications. Purify Fuel nanO2 ESG catalysts reduces fuel consumption while eliminating nitrous oxide to lessen the Global Warming Potential by 7-15%. Successful testing across multiple sectors (marine, oil and gas, rail) has demonstrated that our product works to reduce greenhouse gases, eliminates harmful emissions while saving our customers money – an ESG home run. Contact Details Purify Fuel Carleen Lyden Walker +1 203-260-0480 c.walker@purifyfuel.com

July 19, 2021 05:21 PM Eastern Daylight Time

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Minuteman Press Syosset, NY Employee Todd Brown Hits 50 Years in Printing

Minuteman Press International Inc

In 1971, Todd Brown began his career in printing through a special program that gave him paid work at the school district print shop. 50 years later, Todd shares his incredible story of longevity in the industry, which includes over 40 years as an integral employee of Minuteman Press in Syosset, N.Y. The Syosset franchise is one of the original ten Minuteman Press locations. Todd says, “I started with Minuteman Press in September 1977. It was an entirely different business back then, and I was hired by Mike Jutt (Executive VP & Director of Training) as a press operator for the Syosset location. We had the original husband and wife owners and myself. I did whatever needed to be done and I already had six years of experience doing the kind of printing that we did during those early years.” Speaking on his printing background before Minuteman Press, Todd shares, “The school district print shop is where I was first hired while I was in high school. I was able to learn how to run a printing press and it’s where I cut my teeth in the industry and learned how to deal with paper and ink. After graduation, I worked for several print shops. One of my jobs was with Hills Supermarkets doing their printing. I was laid off and that’s when I replied to an ad for Minuteman Press.” Todd’s original run with Minuteman Press in Syosset lasted eight years. “I left for three or four years to learn more and take other positions. The owners reached out to me to come back and I agreed it was the best fit. I was now married, I had a house, and I agreed to come back to run the back of the shop and become Shop Manager.” “I simply know printing and I love what I do. I always took the attitude of treating the shop and customers like it was my own. You can’t work in this business and say ‘that’s not my job.’ It’ll get you and the business nowhere.” -Todd Brown Evolution of Printing Todd reflects on how the printing industry has changed over the years as well as how he has been able to keep up with the changes. “The entire industry has evolved. Digital printing is constantly changing as is technology.” He further explains how he was able to adapt to new technology over the years: “When computers became more prevalent, I made it a point to learn graphic design on my own with whatever programs were available. I’ve been a musician my entire life so I would use different programs like Adobe PageMaker, Photoshop, and Print Shop Deluxe for passion projects but also to learn more about graphics from a printing standpoint.” He adds, “As the business changed, I was able to pretty seamlessly move into that side of the business. When I created flyers for my band, I knew what I needed to do in terms of matching the design to the plates.” “The main thing about the printing side of this business that most people don’t realize is that it’s still about paper. Paper is the one thing that has remained consistent no matter what else has changed. Paper has certain characteristics and when you do a job, even digitally, you have to know the intricacies of the process. As a professional printer, you know what’s required in order to print, cut, bind, and assemble a job. If you want a button pusher, go to Staples.” -Todd Brown Team Effort & Todd’s Role Today For Minuteman Press in Syosse t, their success and longevity all comes down to a team effort. Owner Mitch Parker has been running the business since February 2008, and Todd works hand-in-hand with graphic designer Denise to make sure jobs are fit to print. Todd explains, “I am responsible for printing virtually any job that requires printing on digital machines. Denise does a fantastic job. She sets up the files, I double-check them, and then we go to print. We work together to make sure things are set up properly and I help fine-tune the printing end of everything. She has also taught me about the software and design aspects as well, which is really helpful.” One of the biggest differences between printing for clients 40 years ago vs. today is how the artwork is provided. Todd explains, “Back when I first started, you essentially made the artwork for clients. They would bring something in such as a sketch and you then created the specifications required for printing. Today, you are given the artwork and a lot of the job is educating customers on print specifications. It goes back to the fact that paper is different than a smartphone or computer screen. A little knowledge can be dangerous when you need the bigger picture to really get the job done right. So that’s where we come in.” Todd continues, “For example, we open up files from phones that are low resolution. We go back to the customer as early as we can in the process to make sure they are informed and to make sure the job goes out correctly. The quality of the finished product justifies the extra time in educating them and reaching out so it’s important to stay on top of customer-supplied artwork. It comes with experience.” “Customers have changed dramatically. The 80-year-old lady that comes in probably knows more than the younger customers about printing. It’s important to educate all of our clients with the knowledge we have so we can produce the best finished products for them. Most of the time, they do come back and say how much they appreciate our work. Once they see the high-quality work we have done for them, they are thankful.” -Todd Brown Outside of the business, Todd has taken up a new passion as his days as a musician have faded. “I am now 67-years-old so I am no longer doing as much music. Today, I am really into slot cars. I build tracks, I detail them, and I even create signage for the ‘town’ I’ve put together. I am on Facebook groups where people share their slot car photos. People have even asked me to make slot car signs for their towns after seeing my photos and the details I add. It’s a fun community.” Secrets for Success What are the key lessons that Todd has learned during his 50 years in printing? He answers, “Care, that’s the most important thing. Also, stay one step ahead of the customer and lead them in the right direction. You’re the professional, so use that experience to help them.” For more information on Minuteman Press in Syosset, visit https://www.syosset.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 19, 2021 10:00 AM Eastern Daylight Time

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John Steven Joins ThreatModeler's Advisory Board

ThreatModeler Software, Inc.

John Steven is joining the advisory board of ThreatModeler Software, Inc. Mr. Steven has over two decades of software security experience including notable achievements in threat modeling, cloud security, architectural risk analysis, and security testing. In 2015, he founded Codiscope, a spin-off of Cigital which was acquired by Synopsys. He will be working closely with ThreatModeler’s executive team to help shape and guide the company’s planning and go-to-market strategies. “Threat modeling can frustrate organizations because they’re advised to over-rely on singular tactics, such as data-flow diagramming, and because they implement threat modeling as a point-in-time activity. I encourage organizations to treat threat modeling as a capability, incrementally maturing activity throughout their DevOps lifecycle,” said Mr. Steven. “ThreatModeler is uniquely positioned to help teams facilitate threat modeling capabilities throughout their SDL. from secure design, to security test planning, to defect or vulnerability triage and remediation.” Mr. Steven, currently the Chief Technology Officer at Concourse Labs and Founding Principal of Aedify Security LLC, possesses extensive knowledge in managing innovative security firms. His capabilities include identifying and solving cloud risk problems through automated cloud governance, as well as creating efficient threat modeling and security architecture. Mr. Steven is a keynote speaker, co-author of the BSIMM study and has helped several CISOs define and implement their security initiatives. “We’re delighted to welcome John Steven to ThreatModeler. We’re continuously striving to innovate and making one click threat modeling a reality. The experience and insights he brings to our mission will be invaluable,” said Archie Agarwwal, co-founder and CEO of ThreatModeler. About ThreatModeler Software, Inc. ThreatModeler is an automated platform that provides a sustainable, self-service threat modeling practice for applications and infrastructure that evolves as the infrastructure grows. ThreatModeler encourages collaboration through its simple process flow diagram-based functionality. It is easy to use in the creation of threat models which identify, prioritize and mitigate threats, while communicating them broadly. ThreatModeler integrates with JIRA, Jenkins, and Azure Boards and Pipelines, with bidirectional web services API also unifying stakeholders in collaboration. Teams are empowered to code and deliver new products with security built-in as early as the design phase, which is based on global security and compliance standards. Contact Details ThreatModeler Software, Inc Sarah Chan +1 201-266-0510 marketing@threatmodeler.com Company Website https://threatmodeler.com/

July 15, 2021 10:00 AM Eastern Daylight Time

Velocity Global acquires Shield GEO in second growth transaction this year

Velocity Global

Company continues to scale leading global work platform Follows acquisition of iWorkGlobal in April Combined company serves more than 1,000 brands and over 7,000 supported employees this year DENVER, July 13, 2021 — Velocity Global continues to scale its leading global work platform with the acquisition of Shield GEO, an established global Employer of Record (EoR) provider. This is Velocity Global’s second acquisition this year, after it acquired iWorkGlobal in April. The company deployed capital from the $100 million growth investment from FFL Partners announced in April to complete the transaction. Terms of the deal were not announced. Velocity Global adds scale to its global work platform that simplifies the employer and employee experience. The platform combines the company’s cloud-based workforce management technology, personalized expertise, and unmatched global scale. Users access automated technology as well as partner with a dedicated experience team for individualized solutions and expertise. As the largest global EoR in 185 countries and all 50 United States, Velocity Global manages a client’s workforce by providing in-country and in-state compliance, payroll, and benefits for the supported employees. The company also offers Independent Contractor Compliance to assess a workforce and Agent of Record (AoR) to streamline payments to contractors globally. “For the last seven years we built our platform to support how and where work gets done. This now allows us the strategic position to scale up to meet the accelerated demand from the shifting workforce,” said Ben Wright, Velocity Global founder and CEO. “Both sides of the employment equation -- employers and employees -- fundamentally changed in the last 18 months. It’s not just about working from anywhere, it’s about how to recruit, how to retain employees, how to grow revenue, and how to manage a newly empowered work-life balance.” The “future of work” or gig economy is worth $4.5 trillion according to a 2020 report from Staffing Industry Analysts. “Velocity Global’s continued profitable organic growth sets the foundation for further scale through strategic acquisitions,” said Cas Schneller, FFL Managing Partner. “Both of the company’s recent acquisitions were of profitable, strong businesses at a time when scale is needed to match the market. Velocity Global strengthens its leadership position in the future of work.” The combined company serves more than 1,000 brands and over 7,000 supported employees this year. Velocity Global is registered in all 50 United States and continues to grow its footprint to include 50 wholly owned foreign legal entities in the most desired international markets by year’s end. “We share a proud history of organic growth, and now was the time to combine the global reach of Shield GEO with that of Velocity Global, and deliver an even greater experience that the market is demanding,” said Duncan Macintosh, Shield GEO co-founder. “This combination multiplies the growth opportunity for our team.” “We have known Ben and Velocity Global for a long time and we’ve always viewed our industry similarly, especially in terms of how we service our customers and the employees that we support for them,” said Tim Burgess, Shield GEO co-founder. “Delivering a great human-focused customer experience is important to all of us. We are excited by what our combined teams can do together.” Shield GEO is based in Hong Kong with entities in the U.K. and Australia, and a global remote team. The combined company welcomes all 75 Shield GEO employees and is led by Wright under the Velocity Global brand. Burgess and Macintosh will support the integration of Shield GEO into Velocity Global. ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience through cloud-based workforce management technology, personalized expertise, and unmatched scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees in 27 countries. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

July 13, 2021 05:30 AM Mountain Daylight Time

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NextFerm Technologies obtains Regulatory Approval to market Astaferm® Astaxanthin Antioxidant in Canada

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, today announced that Health Canada has granted a regulatory marketing approval for Astaferm®, its innovative fermented astaxanthin antioxidant in the form of Gummies. This is the only fermented astaxanthin with no odor and flavor. Along with the receipt of Astaferm®’s license approval (NPN - Natural Product Number), the company is preparing for the launch of several applications of Astaferm® in North America, including for Immunity support, which is a growing segment due to the Covid-19 pandemic. The Company has already supplied initial quantities of Astaferm® in Canada and is currently in dialogues with potential customers. Astaferm® has a US Self GRAS regulatory approval and was launched in the US at the end of 2020. The product is in early stages of sales, by well-known US dietary supplement brands, such as Carlson Labs and Purity Products. Since Astaferm® is flavorless and odorless, the Gummies application constitutes a significant differentiation from other astaxanthin products available on the market, produced from algae with fishy odor, and therefore applied mainly in soft-gels. NextFerm currently prepares to expand the marketing of Astaferm® for additional indications such as immune system support, as well as expanding into additional serving forms, such as water-dispersible powder for food and beverages, and fermented Astaferm® oil for soft-gels with competitive pricing. Boaz Noy, Chief Executive Officer of NextFerm, said, “The regulatory approval received for Astaferm® in Canada strengthens our presence in the North American dietary supplement market. This emphasizes Nextferm's ability to bring innovative nutritional ingredients from R&D to commercialization and sales. We have already started with an initial supply of the product to a customer in Canada and anticipate further launches in light of the differentiation with competing algae-based products that have fishy odor. This is thanks to a unique value proposition that combines a high astaxanthin concentration, without flavor and odor, which allows it to be integrated in delicious gummies and other food applications. At the same time, we are progressing according to our plan for the commercial launch of ProteVin ™, our vegan protein, in 2022.” About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details NextFerm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media Contact Meirav Gomeh-Bauer +972544764979 meirav@bauerg.com Company Website https://www.nextferm.com/

July 12, 2021 12:51 PM Eastern Daylight Time

25-Year Independent Printing Business Custom Printing Converts to International Minute Press Franchise in Nampa, Idaho

Minuteman Press International Inc

Mike Cutler started selling print out of his garage in 1996. Over the next 25 years, Mike built a successful printing business that averaged over $1 million in gross sales over the past 5 years. Mike shares his experience in attempting to sell his independent printing company Custom Printing on his own for six to eight months and reveals how Minuteman Press International was able to step in to help him successfully sell the business. History of Custom Printing Mike says, “Custom Printing was a true family business I built from the ground up. I learned the printing trade through my father, who was a line and typesetter dating back to the 1950s. After starting the business in 1996, I quickly out-grew my garage and opened my first retail location in 1998. At the time, my specialties were thermography, offset printing, and stationery (envelopes and forms). By 2006, we out-grew the original location and expanded to a 6,000 sq. ft. facility. Between 2006 and 2014, I completed eight acquisitions to expand my business. The companies I acquired were in the areas of large format printing and signs, lithography, trophies, and reprographics.” Mike continues, “In 2015, we expanded even more, giving us 8,200 sq. ft. of space to work with. When the pandemic hit in 2020, we actually excelled and recorded our biggest sales year operating as an essential business. At the time of the sale, we had nine full-time employees and some part-time staff. Our 5-year average was $1.2 million in yearly sales.” Selling the Business By June 2020, Mike decided that it was time to sell Custom Printing. At first, he was asking different colleagues and people he knew. However, Mike quickly realized that this wasn’t going to be easy. He says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easy going and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” Before meeting with Minuteman Press International, Mike even went as far as to get a professional valuation of his printing business. He shares, “When I knew I was going to be selling, I made sure to get the shop ready. I made sure my financials were in proper order, I kept up with equipment maintenance and repairs, and I kept running and growing my business. Just to get a valuation of my business, I spent $3,000 to get it done professionally. Minuteman Press International did this for free and came up with the same number. That really impressed me and reassured me that the sale of Custom Printing was in capable hands.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, independent print operator, Custom Printing (now International Minute Press, Nampa, Idaho ) Transition to New Owners After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” Contact Minuteman Press International today for a free valuation at no obligation and learn more about how we can help you sell your printing business at no cost to you. Call us at 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 12, 2021 12:00 PM Eastern Daylight Time

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