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Workforce Study: Is Going Independent the Secret to Getting More Out of Life?

MBO Partners

While the world has seemed in a never ending state of flux, life goals for US workers are surprisingly familiar, according to a new study from MBO Partners. The Life Goals study, released today shows that family time, leading a fulfilling life, and getting the most out of life are most important for traditional workers and independent workers. However, when it comes to meeting those goals, there are differences between independent and traditional workers. Independent workers outperform other workers in many categories but when it comes to being on track for retirement, almost half of workers report being successful compared to 41% of independent workers. “Our State of Independence has found that independents tend to be happier and healthier than their traditionally employed counterparts, but with this new look at Life Goals, it proves that going independent is better for one’s life overall,” said Miles Everson, CEO, MBO Partners. “The Great Realization is unequivocally here, and it’s time for enterprises to really get serious about considering independent professionals in their workforce strategic planning.” The past few years broadly reset many people’s life clocks, and, as a result, better work-life balance, the ability to pursue passions, and even health and wellness are taking center stage as top priorities. The Life Goals research shows that US workers’ top three stated life goals are: spending enough time with their family, leading a fulfilling life, and getting the most out of life. Independent workers report greater success at leading a fulfilling life, 61% versus 54% for traditional workers; leading a fulfilling life, 61% versus 54% for traditional workers and getting the most out of life, 57% compared to 52% of traditional workers. As companies grapple with quiet quitting, return to office and loud layoffs, the Life Goals study delivers insight into what matters to workers beyond benefits and compensation. The top 3 goals have an underlying foundation of time. Companies can support employees' life goals with work policies that give them time to spend with family, pursue passions and get the most out of life. This may mean modifying company culture around off-hours work and communication, adopting flexible schedules, or instituting digital nomad policies. To obtain a copy of the full Life Goals research brief, please visit http://bit.ly/3kMJ9E7 About MBO Partners®​ MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com. Contact Details Words For Hire for MBO Partners Karen Swim +1 586-461-2103 pr@mbopartners.com Company Website https://mbopartners.com

January 31, 2023 09:00 AM Eastern Standard Time

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Record Put/Call Ratio — What’s Going On?

Options AI

Multiple headlines in the past few weeks highlighted record-high put/call ratios (PCRs), typically a bearish sentiment indicator. Investors may be growing increasingly bearish into 2023, but institutional traders know that other things could be going on too. The PCR is the number of put options traded divided by the number of call options traded for a given period of time. A PCR of 1 means the number of buyers of calls is the same as the number of buyers of puts. Over the past few weeks, the market has seen days with a PCR above 2.0 So What’s Going On? Not only are we in a bearish market with investors growing more cautious, but we are also seeing higher interest rates for the first time in years. Higher interest rates result in a more significant cost to carry long stock positions and price of options contracts (rho). Additionally, a down market has left large open interest in now deep-in-the-money (ITM) put options. This situation allows professional traders to target a specific type of arbitrage opportunity in which they target puts in high open interest contracts as part of a zero delta spread and then early exercise those puts. To explain, here’s an example of how this might work. Two traders target deep ITM, high open interest put strikes by crossing a 0 delta put spread (buying a 100 delta put while selling a 100 delta put as a net zero delta put spread) with each other (for the max value of that spread). The traders then early exercise the long puts on their spreads. Because assignments are given out randomly rather than directly to all those that are short that strike, each trader is only assigned one part of their spread. That leaves them with a short stock vs. a long 100 delta put. What Does This Mean for Me? From a market perspective, the volume associated with this professional arbitrage activity means that the PCR may be somewhat distorted as an indicator at the moment. More importantly, everyday investors should be aware of this activity, since the options they have sold may have a higher chance of being assigned. Here’s an example. You sold 10 contracts of a credit put spread in XYZ stock. The stock price falls below the short and long strike of the spread, implying that the spread may expire at maximum loss. However, prior to expiration, the 10 short put contracts are early assigned, where the original spread of -10 puts / +10 puts transforms into a +1,000 shares / long 10 puts position. The position still has defined risk but no immediate cause for alarm. However, now your account must have sufficient funds to own 1,000 shares of the underlying stock. If your account does not have sufficient funds to own the stock position, you will likely face a margin call that is due on the stock settlement date (2 business days after the assignment). In other words, your brokerage will request that you post sufficient funds. If you cover the margin call, you might carry the position. If you don’t, either you or your brokerage will want to immediately close the position. If you don’t meet the margin call by posting sufficient funds, you still have several options, including closing the position or exercising the long option. In a high-interest rate environment, another factor enters the frame. Even if you exercise the long put to flatten the stock position or if you sell the assigned stock, settlement of the exercise (or stock sale) is also 2 business days. Since you are reacting to an assignment that took place the previous day, you’ll face at least one business day where you will need to borrow funds to carry the long stock position. Worse, the settlement mismatch may occur over a weekend, meaning you must now borrow funds for 3 business days. And, even worse, a holiday would mean that you must unavoidably borrow funds for 4 days. In a low-interest-rate environment, borrowing money is obviously relatively cheap. You may not even notice the interest charge applied by the clearing broker, relative to the original known maximum loss of the trade. In a new high-interest rate environment, the consequences increase. If a 10-contract assignment translates into 1,000 shares of stock worth $300,000, and despite immediately closing the position, your settlement straddles a holiday weekend, you could end up with 4 days of interest at say, 8%. That’s over $250 in interest that would need to be factored in on top of the original maximum loss of the spread. Creating Strategies in an Ever Changing Market The new reality is, in this market of higher interest rates, early assignment on deep ITM options will happen more often. What can traders do to avoid the borrowing costs of early assignment? You can find strategies to avoid the borrowing costs of an early assignment. More active trade management often holds the key. Conduct regular scanning of winners and losers that have moved deeper ITM and might be prone to assignment. Take winners and losers off sooner by closing positions earlier. A good rule of thumb is to look for positions that are at or near 100 deltas on long and short strikes. Close those positions when they are at or near max loss or max gain before they have the chance to be early assigned. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Options AI Options AI support@optionsai.com Company Website https://www.optionsai.com/

January 30, 2023 02:16 PM Eastern Standard Time

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The Lip Bar Introduces First Ever Skincare Collection for All Skin Types

The Lip Bar

Developed with gentle skin in mind, vegan beauty brand The Lip Bar announces its groundbreaking expansion with TLB Skincare ($16 – $18). This collection is formulated with nourishing ingredients that cleanse, hydrate, and soothe to reveal naturally balanced, dewy skin. After two years of intentional and strategic development of the formulas, TLB Skincare is The Lip Bar’s first launch in the skin care category. Taking a trip to better skin, this collection is power packed with superfood ingredients such as Hyaluronic Acid, Reishi Mushroom, Blueberry Extract, which aids in improving hyperpigmentation and dark spots, moisture retention, and gently nourishes the skin. The collection includes four essential products that offer beauty lovers a gentle, simple, and effective routine, perfect for makeup prep and removal. With self-care at the forefront, TLB Skincare boasts skin nourishing ingredients that provide a natural defense against blue light exposure, improved skin elasticity, collagen stimulation, anti-inflammatory and antioxidant properties to hydrate and brighten skin - all at an affordable price point. “TLB is about celebrating, encouraging, and providing effortless solutions to women to bring ease to their routines, without compromise. The same is true for our skincare innovation. Every element of TLB Skincare was thoughtfully designed and developed to give women balanced skin easily through efficacious ingredients and gentle formulas. We want to take women on a skin trip through self-indulgent and gentle skin prep that doesn’t break the bank,” said The Lip Bar Founder and CEO Melissa Butler. TLB Skincare provides a simple yet effective routine that prepares your skin for an even better makeup routine. The Clean Up Gel Facial Cleanser reveals a fresh base, the Snap Back Skin Serum plumps the skin and improves pores and texture for a radiant glow, and the Dew Me Daily Moisturizer has a lightweight consistency, allowing for buildable makeup application to achieve an effortless look. In the evening, remove makeup using the Total Meltdown Makeup Remover Balm. TLB Skincare Collection includes: Total Meltdown Makeup Remover Balm, ($16.99; 1.4oz.): A cleansing balm that quickly dissolves into a silky oil to remove makeup and other impurities. Infused with Hyaluronic Acid, Mushroom Extracts, and Rosehip Oil, the balm deeply cleanses while leaving the skin feeling nourished. Clean Up Gel Facial Cleanser, ($16.99; 3.0oz.): A soothing gel cleanser that turns into a soft lather when mixed with water, and gently removes dirt without stripping the skin. Infused with Cranberry Extract, Upcycled Blueberry Oil, and Reishi Mushroom Extract to replenish cell moisture and improve skin elasticity. Snap Back Skin Serum, ($17.99; 1.0oz.): The gently formulated and fast absorbing serum is infused with nourishing Mushroom Extract and Hyaluronic Acid, reducing the appearance of wrinkles, and brightening the skin with antioxidants. Dew Me Moisturizer, ($16.99; 1.5oz): A Lightweight daily moisturizer that absorbs quickly into the skin, reducing dullness and without clogging pores. The hydration boosting formula is made with Upcycled Blueberry Oil, Hyaluronic Acid, and Reishi Mushroom Extract to help preserve collagen and improve hyperpigmentation to reveal healthy skin. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details The Lip Bar First and Last PR: Hellen Ongaro and Camille Gordon thelipbar@firstandlastpr.com Company Website https://thelipbar.com/

January 27, 2023 09:00 AM Eastern Standard Time

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AAPI-owned Skincare Brand Three Ships Beauty Receives B Corporation™ Certification

Three Ships Beauty

Three Ships Beauty – a Canadian-based effective, transparent, and natural skincare brand – today announces that it is B Corp™ Certified. Three Ships Beauty is joining the ranks as a business achieving the highest standards of social and environmental performance, accountability, and transparency and has now made a legal commitment to stakeholder governance by disclosing this record of performance. The B Impact assessment examines a company’s impact on its workers, community, environment, and customers. 50.9 is the median score for an ordinary business and a score of 80 qualifies for B Corp Certification. Three Ships Beauty scored an overall 98.8 impact score, furthering its commitment to sustainability. Three Ships Beauty is only 1 of 102 skincare brands and 301 beauty brands to achieve this certification globally. “Achieving a status of this rank is such an honor and a true testament to the commitment that Three Ships Beauty makes,” said Connie Lo, co-founder of Three Ships Beauty. “From ingredient sourcing, product development, and distribution, to recycling and waste management, we are always striving to remain the natural, effective, and transparent skincare solution for our consumers.” Three Ships Beauty’s sourcing transparency feature on its website allows consumers to track every ingredient in their product down to its source. In addition, the brand is committed to shifting to 100% plastic packaging designed to be reusable, recyclable, or compostable by 2025. “This certification not only represents a commitment for the brand but a commitment for us as founders as well,” said Laura Burget, co-founder of Three Ships Beauty. “Our products are an extension of our vision and goals here at Three Ships Beauty. In order to possess this rank, we must continue to put our planet, our employees, and our consumers first in everything we do. We are thrilled to be joining the ranks of this global recognition and we know that this is only the beginning of the ways in which we can strive to do better for our people and the planet.” With this certification, Three Ships Beauty looks forward to continuing its devotion to transparency, accountability, and sustainability. To learn more, please visit https://www.bcorporation.net/ThreeShips. For more about Three Ships Beauty’s sustainability efforts, please visit https://www.threeshipsbeauty.com/pages/sustainability. ABOUT THREE SHIPS BEAUTY Founded by Connie Lo and Laura Burget, Three Ships Beauty has become an effective and natural skincare brand focused on transparency, that is transforming the clean beauty space with accessible products. From farm to shelf, each product includes science-backed plant-derived ingredients, no fillers or chemicals, and is housed in 100% recyclable packaging. Better for the planet and better for the skin, Three Ships promises to deliver uncomplicated skincare backed by natural ingredients and real science. Their impressive products and successful launches have led them to continuous product sell-outs, including their 6x sell-out hero product, Dream Cream, and 8x sell-out best-seller, the Dew Drops Serum. Three Ships has also been recognized for numerous awards and accolades including a Cosmopolitan Holy Grail Beauty Award, Glossy Beauty Award, and a HOLA! Beauty Award. Continuously choosing upcycled ingredients, innovative packaging, and a commitment to fulfill a circular economy, Three Ships has met the standard of sustainable and eco-friendly skincare every step of the way, and is EWG Verified, Vegan.org certified, Leaping Bunny certified cruelty-free, and certified Women Owned. Connie and Laura are in the Forbes 30 Under 30 Class of 2022, winners of the EY Entrepreneur of the Year® in Ontario (2022), RBC Canadian Women Entrepreneurs of the Year (2021), and appeared on CBC’s hit show Dragons’ Den (Canada’s Shark Tank). ### Contact Details Six One Agency Camryn Carlson camryn@six-one.com Company Website https://www.threeshipsbeauty.com/

January 26, 2023 08:03 AM Eastern Standard Time

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The Hottest 2023 Travel Trends and Destinations to Add to Your Bucket List

YourUpdateTV

Travel is on the rebound in 2023! Eighty percent of Americans report high degrees of excitement about travel this year, with 79% already having trips planned in the next several months, as reported in a recent study. Recently, Cruise and Travel Expert, and Editor-in-Chief of Cruise Critic, Colleen McDaniel, partnered with Norwegian Cruise Line on a nationwide satellite media tour to discuss top travel trends and destinations for 2023. A video accompanying this announcement is available at: https://youtu.be/z3UQEcR_x50 With Companies like Norwegian Cruise Line reporting record demand going into 2023, it demonstrates travelers are ready to get away…and sail away. In fact, a recent AAA survey finds 52% of U.S. adults are just as likely or more likely to consider taking a cruise vacation than they were before 2020. That number is up from 45% one year ago. For those looking to maximize their vacation, cruising is a great option. It provides travelers with the opportunity to visit multiple destinations with only having to unpack once. You can discover Europe’s most charming port cities and wake up in a new country each day; and for those looking to reconnect with nature, a voyage through Alaska’s Inside Passage takes travelers up close to the natural beauty and wildlife of the destination. With cruising, it’s just as much about the journey as it is about the destination. From discovering new places, to enjoying new experiences, cruising provides the variety and immersive experiences travelers are looking for. In fact, Norwegian Cruise Line sails to nearly 400 destinations worldwide and is preparing to debut its next groundbreaking ship – Norwegian Viva – during the summer of 2023. As of January 24th, NCL is offering 50% off all cruises, plus free airfare for the second guest, free open bar, free specialty dining, free excursions, free WiFi, and more! Go to ncl.com to learn more about available itineraries and to start planning your long-awaited vacation at sea. About Colleen McDaniel Colleen McDaniel is Editor-in-Chief of Cruise Critic, the world’s largest online cruise resource. She considers cruising to be a true passion, having traveled the world by water – from Alaska, the Caribbean and Hawaii, to Europe’s rivers, Antarctica and Africa – on ships of all ships and sizes. She’s regularly quoted as a cruise expert in media outlets across the country, including outlets like The Associated Press, Good Morning America, CNN, FOX Business, CNBC, The New York Times, Travel + Leisure and Skift. Cruise Critic is the world’s largest cruise reviews and information site, offering a comprehensive resource for cruise travelers -- from first-time cruisers to avid cruise enthusiasts. The site features more than 50M+ opinions, reviews & photos and hosts the world's largest online cruise community. Cruise Critic is a subsidiary of TripAdvisor, Inc. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 25, 2023 04:11 PM Eastern Standard Time

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Survey reveals the leading causes of weight gain — and it’s not just food or lack of exercise

Able

Rising global overweight and obesity rates are typically attributed to overconsumption and a lack of movement. However, new research highlights the far more complex combination of lifestyle choices and challenges that cause weight gain. In a survey 1 of over 100,000 users of Able, a health coaching app that tailors personal programs to each individual to help them achieve their goals, users most commonly attributed their weight gain to stress (24.5%), family life (12.5%), medication (11.7%) and work (10.9%). Likewise, 57.7% of overweight people get just five to seven hours of sleep each night, with poor sleep quality a major risk factor for obesity. Data shows that diet does play a role, but more so due to what people consume, rather than how much. Some 79.3% of respondents stated that they eat three or fewer meals daily. However, 26.8% most commonly consume sweet foods throughout the day. Likewise, 19.2% regularly eat fried food, 16.6% consume caffeine and 9.3% drink alcohol, all of which have been linked to weight gain. The survey also found that many users signing up to Able had debilitating health conditions that can impact the ability to lose weight. Some 12% of females and 2% of males reported suffering from depression and anxiety. Likewise, 6% of women and 1% of men had insomnia, while 4% of women and 1% of men reported being asthmatic. In addition, 6% of women reported hormonal issues. “The human body is intricate and reaching our optimal weight is never so straightforward as moving more and eating less,” Roman Taranov, CEO and founder of Able said. “As this data shows, it's often not for lack of trying, but to achieve results you really must consider each person’s body, mind and situation. With an action plan that targets the specific factors that impact an individual, no reasonable weight loss goal is unachievable.” Hoping to improve their health (23.9%), feel good (21.5%) and live longer (16.7%), almost a third of users had tried gym exercise. Similarly, 24.4% had tried a restrictive diet and a further 21.2% attempted a fitness-focused diet. However, losing weight requires addressing the various factors that impact our body, from diet to rest to medication, while staying motivated and working around our busy schedules. The survey data was collected from more than 100,000 people who submitted responses to the intake questionnaire for Able's weight loss program. Overall, 57% were aged over 50 and 20% under 30. Women made up 81% of respondents. 1 Research findings based on a survey questionnaire to members of the Able community that was completed between December 2022 and January 2023. 102,361 adults aged between 18 and 48 based around the world responded to the survey. About Able Able is a digitally native health and wellness platform that provides access to high-quality, comprehensive weight care from start to finish, at the cost of an affordable monthly subscription. Founded in 2021, Able’s weight loss program works because it treats the whole person, addressing every factor that impacts weight. Able clients achieve lasting results by making better food and movement choices, with the support and accountability of a personal health coach within the app who guides them in adapting their lifestyle and habits. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://ableapp.com/

January 25, 2023 08:00 AM Pacific Standard Time

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Innersense Organic Beauty Donates $210,000 for Annual Season of Giving

Innersense Organic Beauty

Award-winning clean hair care brand Innersense Organic Beauty raised over $210,000 for five nonprofits during November and December of 2022. Innersense Organic Beauty first started its annual Season of Giving campaign in 2019, benefiting organizations dedicated to a range of passions, from hunger to safe cosmetics advocacy, equality, and cancer support. In 2022, this seasonal effort raised $210,000 during the holidays, breaking the former record from previous years. The five-week Season of Giving campaign, kicked off the week of Thanksgiving, starting November 21, 2022, introduced a new nonprofit each Monday and encouraged Innersense Organic Beauty clean hair care consumers to shop with their hearts. The brand, in turn, donated 20% of all web sales each week to the designated nonprofit. Innersense Organic Beauty’s in-house team chose nonprofits that focused on issues near and dear to its heart, such as the women advocacy, female cancer support and Williams Syndrome, a genetic condition that affects the adult daughter of founders Greg and Joanne Starkman. Organizations benefiting from the fourth annual campaign included Feeding America, Breast Cancer Prevention Partners, Women’s Voices for the Earth, Lipstick Angels and Williams Syndrome Association. “Innersense Organic Beauty was created to help support our stylists by caring for these valued caregivers. As a leader in the clean beauty space, we also see ourselves as caregivers for our salon professionals, consumers and the community at large,” shares Greg Starkman, CEO and Founder, Innersense Organic Beauty. “We are grateful to be able to give back to organizations we are passionate about, and incredibly thankful to our dedicated community that continues to support our brand and this campaign each year, as they put their hearts behind holiday shopping.” The brand also updated its e-commerce website during the third quarter in 2022 to introduce Beam Impact, a new plug-in that allows consumers to donate a percent of their online purchase to the charity or cause of their choice. Innersense rotates the partner options seasonally to provide visibility and opportunity to the many philanthropic causes they support, including California Coastkeepers Alliance, The Loveland Foundation and many more. “This is absolutely amazing, we are incredibly grateful for this generous gift. The community you have built and inspired is so beautiful. Thank you for being thought leaders in business, family and philanthropy. It is people like you that change the world,” says Renata Helfman, Founder & Executive Director, Lipstick Angels. “We feel truly blessed to be partners with all of you.” The brand plans to continue its philanthropic efforts in 2023 with goals to surpass 2022 giving. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

January 24, 2023 12:00 PM Eastern Standard Time

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Travel Technology Association Files Comments with DoT Supporting Transparency & Consumer Protections

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry and consistent advocate for public policy that supports a competitive and transparent marketplace, filed comments today in response to the Department of Transportation’s (DOT) Notice of Proposed Rulemaking (NPRM) on “ Enhancing Transparency of Airline Ancillary Service Fees ” (DOT-OST-2022-0109). “Travel Tech has long supported the U.S. Department of Transportation’s efforts to ensure consumers have access to critical ancillary fee information. We did so in 2014 and are doing so again in 2023,” stated Laura Chadwick, President & CEO of the Travel Technology Association. “For too long, consumers have lacked the consistent ability to know the true cost of different flight options.” In its comments, Travel Tech addresses how ancillary fee information should be provided to ticket agents. In its proposed rule, the DOT seeks to omit global distribution systems from receiving mandatory ancillary fee data from airlines. “Travel Tech strongly recommends that ancillary fee data be shared with all channels that distribute fare and schedule information,” Chadwick continued. “It is the most simple and direct way to solve the issue of ancillary fee transparency for consumers.” Travel Tech also filed a petition today requesting a hearing on DOT’s proposed requirement to display the critical ancillary fee information on the first page of online search results. Travel Tech addresses this matter in its comments. “Our members are the leading innovators in creating consumer-friendly online travel information sites. We are deeply concerned about the DOT’s first-page search results requirements included in the proposed regulation. These rules, if adopted as written, will clutter and confuse the online air travel shopping experience for consumers. This is especially true for travel comparison sites that display multiple airlines’ schedules and fares,” said Chadwick. “In our comments and hearing petition, we argue that the Department should not displace ticket agents’ well-established expertise with a government-regulated website design mandate. Ticket agents should have the flexibility to design appropriate displays of ancillary fees and develop innovative new methods for consumers as well,” Chadwick continued. ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Travel Technology Association Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

January 24, 2023 10:00 AM Eastern Standard Time

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79% Of Americans Drink 2+ Cups Of Coffee Per Day, Survey Finds

Finance News

America runs on coffee with the average US adult consuming more than one cup per day, a number which is increasing with more people working from home. After crunching numbers sourced from Statista, the data analysts at Safe Betting Sites have found that 79 percent of coffee drinkers in the US are drinking two or more cups per day when they are at home on a weekday. Meanwhile, 62 percent of coffee drinkers are consuming a to-go coffee at least once per week with 20 percent drinking a to-go coffee every day. Drip coffee remains America’s preferred way to enjoy a cup of joe with 36 percent of respondents saying it was their favorite. More than half of US adults (51 percent) also agreed with the statement that “coffee is a pure pleasure to me”. 79% Of American Coffee Drinkers Are Consuming 2+ Cups Of Coffee Per Day Since the start of the COVID-19 pandemic, more Americans have been working from home, and for some, that means drinking more coffee. According to a recent survey by Statista, 79 percent of American coffee drinkers are consuming at least two cups per day when at home on a weekday. Only 21 percent of respondents said that they drank just one cup of coffee or fewer when at home. The survey, which was sourced from Statista, analyzed the habits of 831 daily coffee drinkers in the US aged 18-74. By comparison, 31 percent of respondents drank 4-6 cups of coffee per day while 20 percent consumed 3 cups and 27 percent consumed 2 cups of coffee per day. 62% Of Coffee Drinkers Buy A To-Go Coffee At Least 1x Per Week Coffee lovers aren’t just drinking coffee when they are at home either. In fact, 44 percent of Americans are drinking a to-go coffee more than once per week. That compares to 21 percent that said they drank one to-go coffee per week and 38 percent that said they drank a to-go coffee less often or even never. Overall, 20 percent of coffee drinkers said that they drank at least one to-go coffee every day. Drip Coffee (36%) Is America’s Favorite Way To Drink Coffee The survey also asked Americans to rate their favorite way to brew their coffee. Good old-fashioned drip coffee remains America’s preferred way to drink coffee with 36 percent of respondents saying it was their favorite. Cappuccino (11 percent), Iced Coffee (10 percent), and Instant Coffee (nine percent) were among the next on the list of America’s favorite way to drink coffee. Drip Coffee — 36% Cappuccino — 11% Iced Coffee — 10% Instant Coffee — 9% 74% Of Americans Drink Coffee Every Day Of course, this isn’t the first time that Statista polled Americans on their coffee drinking habits. The findings confirm another Statista study from the summer. Back in June 2022, Statista asked 1,592 Americans how often they drank coffee. A whopping 73.9 percent of respondents answered “every day” compared to 17.5 percent that responded “most days”. Meanwhile, only 8.5 percent of respondents were occasional coffee drinkers who responded “sometimes”. Coffee Is 2nd-Most Popular Drink After Bottled Water Coffee is still America’s drink of choice, according to a Statista poll that surveyed over 7,500 US adults from October 2021 to September 2022. In fact, only bottled water is consumed by more Americans as their drink of choice (63 percent). Trailing coffee, soft drinks (56 percent), juice (50 percent) and tea (48 percent) were also among the most common beverages consumed by US adults. When it comes to alcohol, beer (25 percent) edged out wine (24 percent) for the most popular alcoholic beverage in the US. Here are the full results from the poll below. Bottled Water — 63% Coffee — 57% Soft Drinks — 56% Juice — 50% Tea — 48% Energy Drinks — 27% Beer — 25% Wine — 24% For full survey data, visit: https://www.safebettingsites.com/2023/01/19/79-of-americans-drink-2-cups-of-coffee-per-day-survey-finds/ Contact Details Finance News Alex Brown alex@financenews.com

January 23, 2023 05:40 PM Eastern Standard Time

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