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Supply Chain Success Prompts ToolsGroup-Lãberit Partnership to Expand into LATAM

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, and Lãberit, one of Spain’s leading IT companies dedicated to consulting, development, and maintenance of digital solutions for diverse industries worldwide, are proud to announce that together, they are providing award-winning supply chain solutions to Spain and Latin America. The partnership began in 2021, as ToolsGroup explored more avenues for leveraging its powerful AI-driven supply chain planning solutions. In the wake of disruption, interest in probabilistic forecasting and ToolsGroup’s acclaimed solutions began skyrocketing, spurring the search for additional resources to support the company’s increasing scope. At the same time, Lãberit had begun expanding its consulting services to organizations throughout the supply chain sector. The two companies recognized the tremendous potential for a partnership that could meet the increased demand for supply chain solutions across Europe and Latin America. Soon after, ToolsGroup’s probabilistic Demand Planning & Forecasting became the foundation of Lãberit’s Supply Chain & Industry 4.0 offering. The ToolsGroup and Lãberit partnership is already benefiting a large company dedicated to supplying products, services, and solutions to the ceramics and glass sector, supporting them in achieving efficient demand planning and inventory optimization with an end-to-end supply chain solution. With a growing joint customer base and business continuing to develop, Lãberit and ToolsGroup are excited to expand their offering into Spain and Latin America, continuing their close collaboration and delivering supply chain excellence across multiple regions. “For us at Lãberit, the collaboration between our two companies is strategically significant, as we seek to find the most suitable solutions for the entire logistics process. Leveraging cutting-edge technological tools, such as machine learning-based supply chain planning, is paramount in effectively managing uncertainties and optimizing costs across various aspects, including inventory, freight, obsolescence, and potential sales losses,” said Juan Jiménez, Industry Director at Lãberit. “At ToolsGroup, our partnerships are a driving force behind growth and customer success,” said Mauro Adorno, VP of Global Alliances. “We’re excited to see our relationship with Lãberit develop and prosper, powering supply chain transformation and bringing real-world value to customers worldwide.” Want to learn more about how the ToolsGroup Partner Program is transforming supply chains around the globe? Find out more here. About Lãberit Lãberit is a leading company in the software development and technological solutions industry in our country. With a strong focus on innovation and quality, we prioritize the human aspect of our workforce, spread across offices in major cities in Spain and Latin America. Our expertise extends to various sectors, including public administration, banking, insurance, telecommunications and media, energy and utilities, industry, and healthcare. We are also expanding our presence in Latin America, Africa, the United States, the European Union, and the United Kingdom, reflecting our growing interests in these countries. About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

July 25, 2023 09:00 AM Eastern Daylight Time

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Bull Traps Unpacked: How to Avoid Falling for It

LonghornFX

The bull trap has been around for pretty much as long as people have been trading in and manipulating the price action of financial markets. Bull traps often catch unwary forex traders by surprise when they act on a false buy signal in an uptrend that then causes them to wind up taking a loss when the fake rally eventually fizzles out. In this article, Benzinga explains the nature of the bull trap, its causes and how to identify and avoid them when trading forex. Knowledge of bull traps could improve your overall forex trading results, so keep reading for more information on bull traps in forex trading. What is a Bull Trap? As the name implies, the bull trap essentially consists of an upward-trending market that looks like it should continue higher, but the bullish move instead fails and the market moves lower. Bull traps are notoriously created by market manipulators to trick other market participants into buying during a false breakout that looks like a bull market, thereby “trapping” them with positions on the long side. The false upside breakout seen in bull traps generally induces less market-savvy traders to position themselves on the long side with a price target that the market never attains. As the market typically retraces its initial gains and then some during a bull trap, they eventually end up on the wrong side of market price movement (or exchange rate movement in forex trading). The failure of the upside breakout of a resistance level, trendline or chart pattern eventually becomes apparent when market momentum wanes as the manipulator sells to take their profits. The ensuing selloff intensifies as traders on the wrong side of the market rapidly liquidate their positions. This tends to drive the market even lower than the level where the manipulation began, making a bull trap a bearish signal. How to Identify a Bull Trap Accurately identifying a bull trap in the forex market typically requires a combination of technical, fundamental and sentiment analysis. You can also use exchange rate charts to spot potential bull traps. The useful market analysis methods that can help you identify a bull trap in the forex market include: Technical analysis: A key method for identifying bull traps is to use technical analysis tools like trend lines, support and resistance levels, moving averages and oscillators to analyze the exchange rate movements of a currency pair you think has shown a bullish signal. A break in a key support level, or a bearish divergence in a momentum oscillator like the relative strength index, can indicate a potential bull trap you will want to avoid. Charts can also be used to spot bull traps in the forex market. For example, you can review candlestick charts to look for patterns that suggest a downside reversal in the underlying trend. A particular candlestick pattern known as a shooting star often indicates that a bearish reversal is imminent, as do bearish engulfing patterns and doji candles. Fundamental analysis: Another useful method that can help you avoid trading on bear traps involves using fundamental analysis to analyze the underlying economic and geopolitical factors that could have influenced the market sentiment to result in a bullish breakout. If the market sentiment does not seem that bullish based on positive news, then forex traders need to be cautious about the upside breakout and look for potential negative factors that could reverse the trend lower. Volume analysis: You can use trade volume analysis to identify when a forex market move is valid. True bullish breakouts are generally supported by strong trading volume that indicates a genuine upward trend has commenced. In contrast, bull traps are usually not accompanied by a significant increase in trading volume, so a failure to see such an increase indicates a potential downside reversal could occur instead of a rally. Sentiment analysis: Another method you can use to identify a bull trap is to analyze market sentiment using sentiment indicators or news sentiment analysis. If the market sentiment is overly optimistic and most traders have positioned themselves in the same direction, then traders need to be cautious because this could indicate a potential bull trap. Keep in mind that remaining vigilant while trading currencies is crucial to avoid falling into a bull trap. You especially need to stay aware of potential market-moving events and news that could influence forex market sentiment and spark a reversal. Also, remember to set appropriate stop-loss orders to limit your losses in case the market moves against your position. How to Avoid a Bull Trap Because of the prevalence of bull traps in the forex market, you will generally want to include strategies for avoiding them in your trading plan. Here are some tips and tricks forex traders can use to avoid falling prey to bull traps: Use a combination of analysis methods: Traders should generally use a combination of technical, fundamental and sentiment analysis to identify potential bull traps. This helps to avoid relying on one analysis method and increases the accuracy of identifying real bullish moves and potential trend reversals before they occur. Stay aware of market-moving events: Traders should stay up to date on important news events that can shift the forex market sharply like economic releases, central bank meetings and geopolitical developments. Such news can impact forex market sentiment and trigger bull traps. Use appropriate risk and money management: Traders should use appropriate risk-management strategies like setting stop-loss orders, taking profits at regular intervals and avoiding over-leveraging their positions as well as using sensible position-sizing techniques. Taking such steps can help minimize losses and protect trading capital. Avoid chasing a new trend: Traders should avoid chasing an unconfirmed trend by buying at the peak of fresh bullish momentum. Instead, they can wait for a pullback in the currency pair’s exchange rate before entering a long position. Avoid trading during periods of low liquidity: Traders should avoid periods of low market liquidity because manipulators can use this to their advantage. Low liquidity can also increase the volatility of the forex market and lead to unpredictable exchange rate movements that can trigger bull traps. Use market action analysis: Analyze the way that exchange rates move on candlestick charts to identify potential bull traps. For example, you can look for bearish candlestick patterns like shooting stars, bearish engulfing patterns and doji candles to signal a market entering a bull trap that may be about to reverse direction. Traders can typically avoid bull traps by remaining vigilant to the risk of trading on them and using a combination of analysis methods to identify them. They can also employ appropriate risk- and money-management strategies and best trading practices to increase their chances of success and minimize their losses just in case a bull trap occurs that catches them long and wrong. Bull Trap Takeaways Because bull traps are a common occurrence in the forex market, currency traders must remain aware of the signs and signals of market manipulation to avoid falling prey to them and losing their hard-earned money. Forex traders with open positions and those considering taking a position also need to stay well-informed and regularly updated on market-moving events to minimize the risk of losing money because of bull trap fakeouts. Remember that bull traps are often caused by market manipulators who deliberately create a false bullish sentiment in the forex market. This can cause unwary currency traders to buy at the peak of an invalid uptrend and suffer significant losses as a result. You can typically increase your chances of success and minimize your losses as a trader by avoiding falling into bull traps. In addition, those looking to avoid bear traps should consider using a combination of analysis methods and appropriate risk- and money-management strategies as well as best practices like avoiding chasing the trend on a suspicious breakout and trading during low liquidity periods when the market manipulation that causes bull traps is easier and more likely. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

July 25, 2023 08:30 AM Eastern Daylight Time

Peter Kaldes Named President and CEO of NextFifty Initiative

NextFifty Initiative

NextFifty Initiative, a private foundation supporting efforts to improve quality of life for older adults and their caregivers, today announced it has named Peter Kaldes as its new President and CEO. Kaldes will assume the role on September 11, 2023, and will lead efforts to help the nonprofit private foundation achieve its mission of improving and sustaining the quality of life for people in their second 50 years. Kaldes is a national leader in aging with experience as a nonprofit and philanthropic executive. Since March 2020, he has served as president and chief executive officer of the American Society on Aging, the nation's largest association of diverse professionals in the field of aging. Before joining ASA, Kaldes was president and chief executive officer of the South Florida Institute on Aging (SoFIA). Prior to that position, Kaldes was a senior executive at JPMorgan Chase & Co. and led the global bank’s philanthropic investments in economic development. Kaldes also has served in the White House as an economic policy advisor to President Barack Obama. "Colorado, like our nation, is aging," said Kaldes. "Some may see this as a problem, but NextFifty sees it as the opportunity that it truly is. I am looking forward to working with NextFifty’s Board of Trustees, staff, community partners, and national colleagues to lead and catalyze innovation in aging." At ASA, Kaldes successfully navigated the organization through an unprecedented pandemic, innovated its brand identity and programming, including launching ASA Rise, a social justice and leadership academy for rising leaders of color, and increased ASA's membership by 35 percent. At SoFIA, he led the transformation of a 55-year-old, community-based organization and nearly doubled the organization’s budget with new social and economic programs. Kaldes began his career as an international litigator at the global firm of Weil Gotshal & Manges, LLP. He is a graduate of the University of Pittsburgh School of Law and Tufts University. “We are thrilled to welcome Peter Kaldes and the depth of experience he will bring to our work,” said Joie Glenn, chair of the Board of Trustees for NextFifty Initiative. “Peter shares our passion for supporting the needs of older adults and all the issues related to their quality of life. We are very pleased to have found a new leader of his caliber.” NextFifty Initiative was formed in 2016 through the sale of InnovAge, a non-profit PACE (Program of All-Inclusive Care for the Elderly) provider, to a private equity firm. With initial assets of over $200MM, the foundation was created as an independent nonprofit entity completely separate from InnovAge. The foundation remains focused on and committed to serving the older adult population through grantmaking and impact investing with goals of: improving the quality of life for older adults; making sure organizations serving older adults have the resources they need to succeed; identifying, supporting, and replicating new and innovative approaches to aging; and reducing ageism. About NextFifty Initiative NextFifty Initiative is a Colorado-based, private foundation supporting efforts to improve the lives of older adults and their caregivers. The foundation works with community leaders, experts in the field of aging, and front-line professionals to support programs and projects that positively impact aging and longevity. They focus on education, sharing best practices, and supporting innovation that will transform aging for generations to come. In 2022, NextFifty Initiative awarded grants totaling $8.2 million. To learn more, visit www.Next50Initiative.org. Contact Details NextFifty Initiative Amy Daly +1 303-590-9995 Company Website https://www.next50initiative.org/

July 25, 2023 08:30 AM Eastern Daylight Time

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From Novice to Pro: How to Use Forex Line Trading Like a Seasoned Trader

LonghornFX

Identifying profitable opportunities in forex trading can be challenging for any trader regardless of experience level. Without a clear grasp of trading techniques like forex line trading, you may risk missing out on chances to make significant gains and incur losses due to ill-timed decisions. This guide will explain the intricacies of the forex line trading technique and how you can use it to your advantage. What Is Forex Line Trading? Forex line trading is a technical analysis method traders use to analyze and predict price movements in the forex market by observing and drawing trendlines on price charts. Trendlines are used on a price chart to connect two or more key price points, indicating the direction and momentum of a trend. This technique helps traders identify possible entry and exit points and create an effective trading strategy to maximize profits. Why Are Trendlines Important? Trendlines are vital technical analysis tools for forex traders because they provide valuable insights into market direction and strength. They are useful for determining the current trend and likely points of support and resistance. By identifying and defining trends, trendlines help you to time your entry and exit correctly, potentially increasing your gains while reducing losses. Types of Forex Trends Traders use three primary types of trends in forex trading: uptrends, downtrends and sideways trends. Uptrend: An uptrend occurs when a currency pair's price consistently rises over time, propelled by buyers. It is characterized by a clear sequence of higher highs and higher lows on the chart. Downtrend: A downtrend is the reverse of an uptrend, characterized by a currency pair's price consistently plunging, driven down by sellers. It is defined by lower lows and lower highs. Sideways trend: A market in a sideways trend or range-bound market shows the price of a pair swaying to and fro without significant price movement. As buyers take over the market and drive prices up, sellers interrupt and force prices lower, and vice versa. How to Use Trendlines for Forex Trades Trendlines are some of the most commonly used technical analysis methods in forex, but not everyone can use them correctly. To start your journey into forex line trading on the right footing, follow these essential steps. Choosing a Trading Platform Begin by selecting a suitable forex trading platform that meets your needs. When deciding, consider factors such as fees, user interface, available technical indicators, functionality and customer support. Setting up Your Forex Line Chart Configure your chart parameters by selecting the forex currency pair you wish to trade, the timeframe and the chart type (such as candlestick or line chart). Identifying Entry and Exit Points Analyze market trends using technical indicators (moving averages, RSI and MACD), trendlines and support and resistance levels to identify optimal entry and exit points for your trades. Developing a Trading Strategy Learn to handle risk and volatility by creating a personal trading plan that includes risk management techniques, position sizing and stop-loss orders. You should construct your strategy around your trading style and risk tolerance. Tips and Tricks for Forex Line Trading To use the forex line trading technique successfully, you need to stay on top of the latest economic news and market trends. Here are other tips and tricks to use the forex line trading technique like a pro. Identify the type of trend: Recognize whether the market is in an uptrend (higher lows), downtrend (lower highs) or sideways trend (ranging). Use at least two tops or bottoms to draw a valid trendline: It takes a minimum of two tops or bottoms to create a trendline, but three are required to confirm it. When a trendline is touched by highs or lows three or more times, it becomes a more reliable indicator of the trend's direction. Ensure the trendline does not cut through candlestick bodies: When drawing a trendline, make sure it connects at least two significant points without cutting through the body of a candlestick. Cutting through the body of a candlestick may indicate an invalid trendline, which makes it unreliable. Never force a trendline to fit: When drawing a trendline, you link the highs or lows in a chart to identify the direction of the trend. You must draw the trendline accurately based on the actual price points and avoid manipulating it to fit the data. You risk making poor trading decisions when using inaccurate conclusions derived from manipulated trendlines. Practice the trendline trading strategy: Refine and improve your forex line trading techniques by practicing and gaining experience. Use trendlines with other indicators: Make your trades more reliable by combining trendlines with other technical indicators and trading tools. Be cautious during forex breakouts: Breakouts occur when the price of a currency pair breaks through a trendline, either a support or resistance level. While breakouts can signal a change in market direction and provide profitable trading opportunities, they can also be risky, and it's essential to use proper risk management techniques, such as stop-losses, to avoid losses. Master Forex Line Trading and Fortify Your Trades Forex line trading is a powerful and popular technical analysis method that can lead to better trading results when executed and applied correctly. When you master forex line trading and learn how to identify market trends, you can develop a solid personalized trading strategy on your way to forex trading success. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

July 25, 2023 06:00 AM Eastern Daylight Time

How to Read Market Structure in Forex

LonghornFX

When faced with chaos, it is in people’s nature to look for structure. Anything that fits within the reliable framework helps to decrease entropy. For that reason, to avoid the noise and look at the bigger picture, forex traders turn to analyze the forex market structure. This article will explore the forex market structure concept — show its basic premises and demonstrate simple examples of how to use it for identifying opportunities in currency markets. What Is Forex Market Structure? Forex market structure is the framework created by buying and selling a currency pair within a specific timeframe and a defined time period. The forex market structure analysis aims to determine the market's current state, which belongs to one of three categories: bullish trend, bearish trend or sideways movement. Although most markets spend the most in a sideways movement, this doesn’t mean those periods cannot be as profitable as a bullish or bearish trend. Defining the market structure, particularly on a higher time frame, helps to identify the best strategy approach at that time. How Does Forex Market Structure Work? Different approaches explain forex market structure, including trendlines, supply and demand zones, candlestick patterns or advanced harmonic patterns. However, the simplest way is usually the most reliable one. Identifying strong support and resistance levels and swing high–swing low formations gives enough data to define the market structure. Traders can use market structure in different ways. Still, the most common one is to stack the odds in their favor by trading with the established trend. The simplest way is to define the market structure on a higher timeframe and then look for opportunities on a lower time frame. Many traders succeed in waiting for pullbacks on a lower time frame and then trading with the trend. As short-term contrarians but long-term trend followers, they can set trades with favorable risk-to-reward ratios. Forex Market Structure Stages At any point and on any timeframe, the forex market can be in one of three stages — trending upwards, trending downwards or moving sideways. An upward trend is also called a bullish trend. Its main characteristic is a series of higher highs and higher lows. Ideally, the price moves upwards in an orderly manner, pulling back after establishing a new high but never fully retracing or making a lower high or a lower low. Traders consider these retracements as buying opportunities to ride the trend. A downward trend is also known as a bearish trend. Its characteristic is a series of lower lows and lower highs — where the price pulls back upwards but never goes beyond the previous high. Ideally, it also never makes a higher low. It is the opposite of the bullish trends, and in this trend, traders now prefer selling opportunities. Sideway movement is a bit trickier. Although often defined by a range of equal highs and equal lows, it can also have an expansion with higher highs and lower lows. The bottom line is that it’s a period of indecisiveness, resulting in no clear consensus on the prevailing trend. How to Trade Market Structure in Forex When analyzing the market structure to formulate a trading setup, traders have two options — expecting more of the same or anticipating a reversal. Expecting more of the same is a simpler option because the market operates within an established framework. For a bullish trend, that will be a series of higher highs and higher lows, and for a bearish trend, a series of lower highs and lower lows. Finally, a sideways market will range between key support and resistance levels. A simple strategy to trade a bullish trend is to observe when a higher low takes place and then buy the breakout of the previous high. Ideally, the buy should be not on the initial break but on the following retest. Although this process might lower the viable number of opportunities, it is likely to result in a better success rate. Trading the bearish trend would be the exact opposite — looking for a lower high and then selling the pullback of the previous lower low. Anticipating a reversal is when things get trickier. Traders can expect a reversal but should not trade while anticipating one. Instead, they should wait for the market to show its hand. In a bullish trend, when the market fails to establish a higher high or makes a lower low, this signals a potential reversal. If a lower high follows this lower low, it represents a break of the market structure, and traders can look to sell the retest when the price tests the previous higher low support from the underside. The Trend Is Your Friend Regardless of how a trader approaches the market, trading in the direction of the prevailing trend will always be more straightforward. Analyzing the market structure serves that purpose — to define the dominant trend one step above the trading timeframe. For example, trading the five-minute timeframe might use an hourly chart to look at the market structure, while trading the 30-minute timeframe might use a four-hour one. However, traders should not look too far ahead. By doing so, they might miss near-term opportunities because in trying to get two steps ahead they end up realizing they’re one step behind. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

July 25, 2023 05:00 AM Eastern Daylight Time

Embracing Train Travel in Europe This Summer

YourUpdateTV

This summer, Americans are flocking to Europe in record numbers and seeking out unforgettable travel experiences while there. But with inflation top of mind for many Americans, one of the easiest, most affordable and memorable ways to explore Europe is by rail. Recently, Lifestyle Expert Bethany Braun-Silva partnered with Trainline to discuss the top European destinations this year, travel tips, and the benefits of seeing Europe by train. A video accompanying this announcement is available at: https://youtu.be/n1B5FtEV8TE Europe is definitely a top destination for many travelers this summer, with demand even outpacing pre-pandemic levels. But prices for airfare have skyrocketed and many Americans find it difficult to drive in Europe – from navigating which side of the road to drive on to trying to read traffic signs in a different language. This has led many American travelers to look for easier and more affordable travel alternatives while abroad. Train travel has had a major boom in recent years and has become the go-to form of travel in Europe for Americans, with affordability, ease of travel and sustainability being the chief drivers – plus the views from the train are both breathtaking and unforgettable, while being a perfect option for families, solo travelers, business, or leisure trips. U.S. downloads for Trainline, the No. 1 train booking app in Europe, are up 108% this year, telling us travelers are eager to see Europe by train this summer. With Trainline, Americans can explore Europe from the palm of their hand – making it simple to book all your train travel needs. Plus, you can book your train travel through Trainline in English and pay in USD, so there is no need to worry about a language or currency barrier when traveling! Here are Bethany’s tips for navigating Europe by train this summer: Tip #1: Book in Advance - Train tickets in Europe are usually at their cheapest price when they first go on sale. Booking early will get you the best deal, or you can choose to get a ticket with the ultimate flexibility for those times when you might want to change your travel plans last minute. Tip #2: Travel Off-Peak – Most train tickets across Europe tend to be more expensive during morning and afternoon rush hour. If you can, be sure to look for tickets outside of these times to see if you can snap up a lower price. Tip #3: Don’t Skip Connecting Trains – While taking a connecting train might make some American travelers uncomfortable, don’t shy away from them. You may arrive at your destination a little later than high-speed or direct services, but for those with a little extra time on their hands it’s a great money-saver – and you get to see even more of Europe along the way! For more information, download the Trainline app or visit Trainline.com. About Bethany Braun-Silva Bethany Braun-Silva is the former editor at Parenting.com, one of the most trusted resources for parents online! Bethany has worked for Understood.org, Big Apple Parent Magazine, CafeMom, RedTri, Mommy Poppins, OK! Magazine, Hollywood Life and various other parenting publications. She can often be seen interviewing celebrity parents and of course at her local playground with her two boys. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 21, 2023 12:50 PM Eastern Daylight Time

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Paul Newman Summer Camps Mean Fun for All

YourUpdateTV

Going to summer camp can be the highlight of any kid’s summer. Camp is where kids learn many life skills that they will take into adulthood, including learning how to be independent, how to make friends, and how to embrace new experiences. In addition to fun in the sun, summer camp is also a time to learn about kindness, belonging, diversity, inclusion, and compassion. All those positive traits are fostered at the camps that are part of SeriousFun Children’s Network, a global community of camps founded by actor and philanthropist Paul Newman. Recently, CEO of SeriousFun Children’s Network, Blake Maher, and Executive Director of Rite Aid Healthy Futures, Matt DeCamara, teamed up for a nationwide satellite media tour to discuss how SeriousFun camps are spreading kindness, belonging, diversity, inclusion and hope to kids and families all around the U.S. A video accompanying this announcement is available at: https://youtu.be/1ckiqe7mcp0 Thirty-five years ago, Paul Newman, the Hollywood icon, philanthropist, and car racing champion envisioned a camp where kids living with serious and life-limiting medical conditions could break away from the everyday challenges of their illness to, in his words, “raise a little hell.” Today, Serious Fun Children’s Network, the leading network of medical specialty camps in the world, boasts 30 camps and programs which have delivered more than 1.7 million life-changing camp experiences to kids living with more than 130medical conditions and their families, totally free of charge. But the SeriousFun camp experience is more than just a week of fun and adventure. Over 80% of SeriousFun alumni campers surveyed said the SeriousFun camp experience was a major influence in the development of skills they use daily in their adult lives including the willingness to try new things, appreciation of diversity, self-identity, empathy and compassion, self-confidence, perseverance, and friendship skills. For Rite Aid Healthy Futures, partnering with SeriousFun to support kids and families was a natural fit. Healthy Futures strives to empower children and strengthen communities every day by advancing equity and opportunity for children facing daunting challenges. The partnership with SeriousFun Children’s Network places a caring community around children with serious medical conditions and provides a needed sense of belonging for kids who spend too much time isolated in hospitals. SeriousFun camps also bring together children from a rich variety of backgrounds, experiences and locations, creating opportunities for campers, families, caregivers, and volunteers to get to know others from within or outside of their own community. For more information, visit seriousfun.org and riteaidhealthyfutures.org Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 20, 2023 03:18 PM Eastern Daylight Time

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BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

Today, BELLAMI, the global leader in hair extensions’ billion dollar industry, announces the launch of BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer-base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches with ten professional products, exclusively available in-salon, and eight at-home products which are now available at Bellamihair.com and rolling out to retailers come fall. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI's hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

July 19, 2023 08:16 AM Eastern Daylight Time

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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN NORTH MESA

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Jordan Brand announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in North Mesa. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1925 West Craig Rd., N. Las Vegas, NV 89032 on Sunday, July 23 rd from 12pm to 5pm to join the fun. “The Vegas community has been extremely welcoming and we wanted to host our popular Clips & Kicks event to give back to local families, as they get ready for the new school year,” said Ramiro Rios, Hibbett, District Manager. “It will be a really fun event and we are grateful to our partners at Jordan for helping us put this together.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 11:03 AM Eastern Daylight Time

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