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NowSecure Launches PTaaS to Secure Roku, WebOS, Tizen, AndroidTV and tvOS Apps

NowSecure

NowSecure, the leading provider of mobile app risk management solutions, has expanded its mobile Pen Testing as a Service (PTaaS) offering to include security, privacy and compliance testing for apps on popular streaming, gaming and media platforms. Delivered via NowSecure Platform, the enhanced mobile application security testing service covers platforms such as Roku, WebOS, Tizen, Android TV OS, PlayStation, Xbox, tvOS and HarmonyOS, providing comprehensive, scalable security testing to help organizations mitigate risks and protect their reputation. Expansion of NowSecure security testing to cover apps on additional critical operating systems is essential for companies as they develop apps for connected devices.These platforms handle sensitive data like user credentials, payment information and personal preferences and run on operating systems whose security and privacy is more challenging to test. “Building on our success in mobile application security testing for streaming apps, we’re now expanding to protect apps on TV and gaming platforms,” said NowSecure CEO Alan Snyder. “By broadening our PTaaS capabilities, NowSecure ensures that businesses can protect user data and comply with privacy mandates across a full spectrum of operating systems, from smartphones to streaming to IoT devices and everything in between.” Why TV and Gaming Apps Require Strong Security Streaming devices and gaming consoles now support a wide range of apps for streaming, e-commerce and more. Platforms such as Roku, PlayStation and Android TV OS are found in millions of households worldwide, making them significant targets for cybercriminals. Security vulnerabilities on these platforms can enable attackers to access microphones and private data collected from connected systems, violating customer privacy and damaging corporate reputations. In the most severe scenarios, attackers can take control of the apps and IoT devices which can create a physical security issue in addition to the privacy issues. NowSecure cloud subscription-based PTaaS helps developers and security teams continuously secure apps via: Standards-based, on-demand penetration testing to identify app vulnerabilities across multiple environments, including streaming and gaming platforms Integration into ticketing and vulnerability management systems and detailed reporting and remediation guidance to resolve issues before release Historic record and audit trail of testing results and policy attestation Customized Security Testing Across Leading Platforms NowSecure PTaaS is designed to meet the unique security requirements of each platform: Roku: Focus on vulnerabilities related to authentication, API security and user data privacy Tizen & WebOS: Rigorous security assessments for smart TVs from Samsung and LG smart TVs, targeting secure data transmission and code integrity PlayStation & Xbox: Pen testing for streaming apps and utilities that run on popular gaming consoles HarmonyOS & Android TV OS: Comprehensive testing for apps on these growing platforms, addressing third-party library vulnerabilities and secure communication protocols. “As more devices integrate apps and connect to home networks, securing those apps is essential,” said Michael Krueger, senior director of application security services for NowSecure. “Our expanded PTaaS ensures that apps on these platforms meet the highest security standards, protecting customers and enabling safe digital experiences.” Securing the Future of TV and Gaming Apps The expanded NowSecure PTaaS offering provides companies developing apps for TV and gaming platforms with the tools they need to reduce the risk of breaches, regulatory fines and brand damage. NowSecure delivers on-demand penetration testing and actionable insights, helping organizations stay ahead of emerging threats in fast-evolving environments. To learn more about securing your apps on TV and gaming platforms with NowSecure PTaaS, visit our website, read our blog and contact us to discuss. ABOUT NOWSECURE Mobile apps define an enterprise’s digital presence and drive engagement with both employees and customers. However, the rapid pace of mobile innovation introduces security, safety and privacy risks that traditional risk management technologies often miss. By partnering with NowSecure to build a Mobile Applications Risk Management (MARM) program, organizations are better protected against the risks that plague the largely insecure mobile app ecosystem. NowSecure provides policy-driven progressive testing tailored to risk tiers, combining automated continuous assessments with expert Pen Testing as a Service (PTaaS) to pinpoint and remediate security, safety, and privacy issues. This approach shrinks the mobile app attack surface and accelerates app releases. Built on a foundation of industry standards by mobile security experts, NowSecure safeguards many of the world’s leading brands and their employees, partners and customers. Contact Details Jon Brody +1 202-240-7611 press@nowsecure.com Company Website https://www.nowsecure.com/

October 30, 2024 10:30 AM Eastern Daylight Time

Avenue Z Launches New Public Affairs Practice to Help Clients Navigate Complexities of Modern Advocacy

Avenue Z

Avenue Z, a media and technology company, today announced the launch of its Public Affairs Group, a multidisciplinary, strategic practice designed to shape client outcomes in public and private advocacy, shareholder activism and ESG, philanthropy and civil society, and regulatory environments. In response to the growing power and control from big media companies and tech companies, Avenue Z’s new Public Affairs Group leverages a blend of communications, media, creative, and technology to affect meaningful change. The company’s approach supports clients to achieve consensus and desired outcomes by connecting highly targeted content to the right audiences at the right time, building trust. “The way the public is gaining information and forming perspectives has changed, and organizations need to engage their audiences across all channels in new ways,” said Nneka Etoniru, Avenue Z’s EVP of Global Brand Strategy and lead of the new Public Affairs Group. “Our solutions are uniquely positioned to help clients achieve lasting influence by guiding them through critical moments, enhancing their public image, and accomplishing their goals.” “Making a quantifiable impact in public affairs, akin to brand marketing or reputation management, requires both human and technology-informed approach,” said Jeffrey Herzog, Avenue Z founder and CEO. “Our strength lies in blending storytelling, media, and data to create influential connections across channels - from the Wall Street Journal to TikTok." Avenue Z’s Public Affairs practice is tailored to serve a diverse range of clients, including: Private Sector: Helping corporations gain consensus among decision-makers and standard bearers, secure contracts and public-private partnerships, and win necessary approval. Public Sector: Assisting municipal, state, and federal agencies with raising awareness, launching public health initiatives, combatting electoral misinformation, and developing educational campaigns across demographics. High-Profile Public Figures: Assisting in navigating public opinion, counter-influencing harassment campaigns, managing crises, and curating strategically engaging online conversations to protect their reputation. Charities and Philanthropies: Supporting non-profits in raising funds, advancing agendas, enhancing prestige, and navigating challenges to maximize organizational impact. Trade Organizations and Industry Groups: Helping industry-specific organizations advocate for their members' interests, inform external audiences on policy impact, and shape public perception of their industry. Along with the practice launch, Avenue Z has released an insightful trends report, offering a deep dive into the latest shifts shaping public policy and communication, helping organizations stay ahead of the curve. Public Affairs Trend Report 2024: Shaping Perception and Driving Outcomes in High-Stakes Environments covers trends impacting key sectors from healthcare to fintech, venture capital, emerging tech, manufacturing, and more. Read the full report, here. Avenue Z’s ability to lead high-stakes special situations is built on a foundation of expertise lasting more than 25 years. The company’s heritage dates back to 1998, when digital visionary and entrepreneur Jeffrey Herzog pioneered search engine marketing and later, sold iCrossing, his first digital media company, to Hearst Magazines for $450 million. Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Rachael Zahn +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

October 30, 2024 07:48 AM Eastern Daylight Time

VidAU Unveils Revolutionary AI-Powered Video Analytics Platform, Revolutionizing Video Data Processing for Business

Rev Up Marketers

VidAU, a leading pioneer in video analytics tech, has introduced an industry-changing AI-powered video analytics platform to transform how businesses use video data to gain critical insights. It’s an advanced platform that integrates the latest artificial intelligence for real-time analysis and delivers users with precise information they can act on. This development is a major step forward for video analytics and gives companies a new way to understand customer behavior, improve operational efficiency, and increase security measures. VidAU platform answers the increasing demand for sophisticated video analytics solutions in industries that necessitate immediate data analysis. With VidAU's deployment of AI into video data processing, we have devised a system that enables businesses to receive detailed insights in seconds, turning raw footage into usable data for decision-making. Users of all technical expertise levels will appreciate the user-friendly interface that makes the platform mainstream and suitable for use by organizations across. Perhaps most notably, the VidAU platform offers real time feedback to companies allowing them to react quickly to emerging trends and potential problems. The platform’s analytics are flexible and suitable for use in many industries, like retail and finance, security, and public spaces. By designing the technology around flexibility and accuracy, VidAU has raised the bar for reliability in data interpretation of video, delivering a new recommendation in the field. VidAU's latest platform also includes more advanced customization options so users can modify parameters and outputs to fit the needs of a particular organization. This gives businesses the opportunity to set optimal settings based on what they want to achieve; whether it is maximizing customer engagement, minimizing operational bottlenecks, or improving the on site security. According to this, VidAU provides customizable solutions for its clients. A link to video demonstration is available for those who want a complete view of the platform’s capabilities, highlighting the simplicity of integration and the new video analytics solution VidAU dynamic features. The goal of this demonstration is to give potential users a clear idea of what the platform looks like and how it can serve various industry uses. VidAU has always believed that innovative AI could be leveraged to create digital tech solutions that transform businesses. The launch of this new platform supports VidAU's goal to empower organizations through the delivery of the tools necessary to make massive amounts of video data actionable. As a company with a focus on innovation and customer success, VidAU maintains its leadership in the industry, developing solutions that meet the needs of today’s modern business. As the need for video data analytics increases, VidAU’s platform will be a necessary tool for companies that seek to fully exploit their video assets. This solution does not only allow companies to analyze customers' behavioral trends and operational trends in an effective way, but also helps to proactive spot problems that might otherwise remain unnoticed, and present the data with good readability and a manageable size that even a young learner could read. About VidAU: VidAU is a leading innovator in AI-powered video analytics, dedicated to transforming how businesses harness video data. With a focus on delivering advanced technological solutions, VidAU enables organizations to make informed decisions through insightful data analysis. The company’s commitment to innovation and customer success has positioned it as a trusted partner for businesses seeking to maximize the value of their video assets. For more information about the platform and to view the demonstration, visit https://www.vidau.ai Contact Details Nate Leigh pr@aestheticsmarketing.com Company Website https://aestheticsmarketing.com/

October 30, 2024 06:57 AM Eastern Daylight Time

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TRON Returns to Nigeria for TRON Connect Africa Community Event

TRON DAO

Geneva, Switzerland,October 29,2024 – TRON DAO brought together students and industry professionals for a day filled with discussions, networking, and educational sessions at the TRON Connect Community Event in Uyo, Nigeria. Held at the University of Uyo, the event brought together over 200 students from across Nigeria. Program Highlights Educational Workshops: Throughout the event, TRON DAO local community members hosted a series of educational workshops focused on utilizing TRON platforms to provide services that enable individuals to leverage blockchain technology. These sessions explained how TRON’s stablecoin solutions are driving adoption within emerging markets, showcasing real-world applications of blockchain technology in various industries. In addition to this, George Rodriguez, Tron community projects’ Co-founder, spoke about TRON’s Hackathon, which recently closed submissions for its seventh season. HackaTRON attracted builders from around the world to develop decentralized applications (dApps) across five tracks: Builder, Integration, DeFi, Artistry, and Web3. Gaming Tournaments: Tapping into the growing gaming culture in regions like Nigeria and South Africa, the tournament featured TRON-based games, showcasing blockchain’s role in revolutionizing the gaming industry through digital ownership. By engaging students in discussions on owning digital assets and unlocking new opportunities in gaming through blockchain, TRON is helping to shape the future of crypto adoption within the gaming community. Importance of TRON Africa Initiatives TRON’s events in Africa play a crucial role in empowering local communities by increasing blockchain literacy. These events help people understand the fundamentals of decentralized technology, allowing them to explore new ways of improving financial inclusion and creating innovative solutions. Steven Bischoff, a TRON Community Spokesperson, said: “From the heart of Africa to every corner of the globe, TRON remains committed to building a future where blockchain technology is accessible to all.” About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the integration of BitTorrent, a pioneer in decentralized Web3 services, boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of October 2024, it has over 267 million total user accounts on the blockchain, more than 8.7 billion total transactions, and over $16 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens – TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | X | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network Contact Details Yeweon Park press@tron.network Company Website https://trondao.org/

October 29, 2024 10:37 AM Eastern Daylight Time

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Aeva Technologies Inks Multi-Year Deal With The Indoor Lab, Growing Its Commercial Momentum And Increasing Revenue Potential

Benzinga

By Meg Flippin, Benzinga In what is further evidence of the growing adoption of Aeva Technologies Inc.'s (NYSE: AEVA) differentiated technology, the maker of advanced FMCW 4D LiDAR sensors inked a multi-year sensor supply deal with The Indoor Lab, a LiDAR perception and analytics solutions company. Indoor Lab operates a LiDAR analytics platform used to improve safety, security and operational efficiency for major U.S. airports, mass transit railways, agriculture, smart infrastructure at theme parks and other large venues across the U.S. and for cities at a broader level, as well. The multi-year agreement marks the first industrial customer production win for Atlas, Aeva’s next-generation 4D LiDAR. Notably, sensor shipments are beginning this month and planned to ramp up in 2025 to support multiple projects at scale, the companies reported. Importantly, this deal can provide increasing near-term revenue opportunity for Aeva ahead of its production launch with Daimler Truck, as well as complement its other production programs such as the one with Nikon and May Mobility. Initially, The Indoor Lab will integrate Aeva’s 4D LiDAR at some of the nation’s largest and most heavy-traffic airports including John F. Kennedy International Airport’s New Terminal One and San Francisco International Airport. The Indoor Lab also plans to use Aeva’s sensors for yet to be disclosed integrations in agriculture and in smart infrastructure at theme parks, cities and other large venues across the U.S. “We have evaluated nearly all time-of-flight 3D LiDAR technologies on the market today and selected Aeva because we see significant advantages in its 4D LiDAR technology,” said Patrick Blattner, founder and CEO of The Indoor Lab. Why Is Aeva Winning In The Market? Aeva’s advanced LiDAR technology uses a low-power continuous laser beam to measure range and velocity at the same time, which it says unlocks new levels of perception by instantaneously discriminating between moving and non-moving points and knowing the precise velocity of objects in motion. The company’s LiDAR technology integrates all key LiDAR components onto a silicon photonics chip in a compact module, which enables a small and scalable solution that the company says opens the door for a variety of automation applications. Under the terms of the deal, Aeva 4D LiDAR will be integrated into The Indoor Lab’s Overwatch Perception Platform, a component of its Enterprise Analytics Suite for Critical Infrastructure. That platform provides data for round-the-clock AI-powered analytics to monitor and manage indoor and outdoor environments. “Aeva is the first to commercialize 4D LiDAR for production at scale and its technology brings crucial advantages to our analytics platform including the addition of instant velocity data and the inherent immunity to sunlight interference,” said Patrick Blattner, founder and CEO of The Indoor Lab. “By selecting Aeva, we have future-proofed our perception analytics platform for critical infrastructure throughout the U.S. and will be able to provide the most comprehensive and advanced solutions for our customers at scale.” Going Beyond The Automotive Market The deal with The Indoor Lab builds on Aeva’s expansion into the industrial and security markets. In late July, Aeva was selected by a top U.S. National Security Organization to help protect critical energy infrastructure sites across the United States. Aeva’s sensors are expected to be the primary detection sensors to protect sensitive locations in various facilities from intrusions, such as water entries and exits and perimeter fences. Aeva says this national defense security organization selected Aeva 4D LiDAR after evaluating multiple sensing technologies, including 3D time-of-flight LiDAR. “Aeva is seeing significant momentum in the market following recent wins in automotive and industrial including our recent selection by a top national defense security organization,” said James Byun, managing director of business development at Aeva. “This key production win with The Indoor Lab solidifies Aeva’s position in the industrial market as the go-to lidar supplier of choice when performance and scalability matter.” It looks like the momentum isn’t ending there for the company. Aeva is also working towards an upcoming launch by the end of 2024 for its industrial metrology and manufacturing automation program with Nikon – the global manufacturer and supplier of metrology and inspection equipment for the industrial automation and metrology markets. Aeva is producing sensors for Nikon industrial machines to inspect objects on manufacturing assembly lines for microscopic defects that can be smaller than the width of a human hair. From protecting the nation’s critical infrastructure to helping large-scale organizations improve manufacturing, safety and efficiency, Aeva is showing how its unique technology is applicable across a diverse range of markets, including automotive, industrial automation, manufacturing and security. With the LiDAR market poised to grow at a CAGR of 19.3% between now and 2030, the company is working hard, making deals and delivering its products to position itself in a leading role in that market growth starting now and through the coming years. Learn more about Aeva Technologies Inc. by checking out its investors deck here. Featured photo by Rocker Sta on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 29, 2024 09:00 AM Eastern Daylight Time

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Soccersm Deploys AI-Assisted Prediction Markets on Lisk Protocol

Lisk

Lisk, a leading Layer 2 blockchain dedicated to bringing Ethereum to emerging markets, is announcing its partnership with Soccersm, a decentralized AI prediction markets platform. Soccersm will deploy its AI-assisted prediction markets on the Lisk protocol under a beta program alongside a beta launch of some of its newest features, with plans for a full mainnet launch by the early Q1 2025. Lisk is the first project from the Optimism Superchain to introduce a prediction market on its protocol. Soccersm stands out in the prediction market landscape by integrating AI to assist users in making informed decisions when placing bets. The platform features P2P Betting, also known as Challenge Pools, which is a decentralized betting pool allowing users to stake against each other on the outcome of future events. Additionally, the AI Prediction Agent provides pre-match predictions and recommendations for smarter betting. With over 65,000 users already on its platform, Soccersm is set to leverage Lisk's technology and expand its reach within the thriving Optimism Superchain ecosystem. The platform also offers exciting Casino Games, including the unique Balls Game, Wheel of Treasures, and Raffles, providing fun and profit opportunities for users. "The deployment of Soccersm is a significant step in our evolution,” said Dominic Schwenter, COO of Lisk. “While other platforms have shown the appetite for prediction markets, Lisk will work with the Soccersm team to offer a fully decentralized, permissionless alternative. As a result, we will continue to build a community where users can create and trade prediction markets without relying on centralized intermediaries. I'm excited to see the diverse range of markets our users will establish, from sports outcomes to politics and economic indicators." "We are choosing to deploy exclusively on Lisk because of the protocol's commitment to building in emerging markets like Africa," said Baah Kusi, Co-Founder of Soccersm. "With Lisk, we have greater opportunities to grow and tap into a community eager for innovative prediction market solutions." The partnership between Lisk and Soccersm is poised to drive increased volume and interest in the Lisk ecosystem, providing better access and assistance for individuals looking to participate in prediction markets. For more information, visit Lisk and Soccersm. About Lisk Lisk is a Layer 2 blockchain dedicated to bringing web3 adoption in emerging markets back to Ethereum. By leveraging cost-efficient, scalable, and innovative Layer 2 technology, Lisk enables real-world applications in emerging markets to operate efficiently on Ethereum for the first time. Lisk's founder-focused approach provides a comprehensive ecosystem of startup programs, tooling, seed liquidity, and knowledge bases to support local founders from inception to success. As a long-standing Web3 infrastructure project, Lisk has been contributing towards democratizing blockchain accessibility for developers globally since 2016. As an original member of the Optimism Superchain, Lisk also plays a pivotal role in building the industry’s first truly interoperable supernetwork alongside Optimism, Base, Mode, and Worldchain. For more information, visit us on X and join our network of builders to start building for the real world. About Soccersm Soccersm is a decentralized AI predictions market platform that allows users to stake against each other on the outcome of future events, including crypto prices, politics, football, and pop culture. Users can also access AI predictions and play fun games to win exciting prizes, making the platform unique in the prediction market. With over 65,000 users, Soccersm is poised to revolutionize how prediction markets operate. Contact Details Wahaj Khan wahaj@serotonin.co Company Website https://lisk.com/

October 29, 2024 09:00 AM Eastern Daylight Time

CleanTech Innovator Delivers Long-Range, Safe Battery Tech

Benzinga

By Johnny Rice, Benzinga Dennis Calvert, President & CEO of BioLargo Inc. (OTCQX: BLGO), w as recently a guest on Benzinga’s All-Access. BioLargo is a cleantech and life sciences innovator and engineering services solution provider. Its core products address Per- and Polyfluorinated Substances (PFAS) contamination, achieve advanced water and wastewater treatment, provide safe, long-lasting battery energy storage, control odor and Volatile Organic Compounds (VOCs), improve air quality and control infections and infectious diseases. BioLargo just validated data surrounding its battery technology, Cellinity. The company reports it’s one of the highest-efficiency batteries around and has extremely high energy density. Watch the full interview here: Featured photo by v2osk on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 29, 2024 08:50 AM Eastern Daylight Time

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Data Vault, HYPERVSN Team Up To Take On Multi-Billion Dollar Holographic Market Backed By Mark Cuban And Sir Richard Branson With New Next-Gen Solution

Benzinga

By Meg Flippin, Benzinga Data Vault Holdings Inc., which is selling its IP and IT assets to WiSA Technologies Inc. (NASDAQ: WISA), just launched a next-generation hologram product the company says is a step forward in the fields of advertising, signage and live events. Data Vault Holdings developed the product in partnership with HYPERVSN, a provider of holographic solutions which is backed by prominent venture investors including Sir Richard Branson and Mark Cuban. This follows WiSA’s definitive agreement to acquire Data Vault Holdings’ Datavault® and ADIO® IP assets. DVHolo, powered by ADIO, provides businesses with an immersive real-time 3D holographic to sell their products, host concerts and promote brands. Data Vault says DVHolo gives companies 40% longer viewing and engagement time and double the chance of the holographic images being seen compared to 2D digital signage. Meanwhile HYPERVSN reports holographic signage has the potential to boost the product’s sales by as much as 40%. With DVHolo, customers also get access to ADIO’s analytics and reporting capabilities, giving businesses insights into consumer behavior and the campaign's effectiveness. “Unlike traditional advertising, this powerful combination brings an entirely new experience that captures and better retains audience attention, significantly increasing engagement and conversions," said Nathaniel Bradley, co-founder and CEO of Data Vault Holdings. Timing Is Everything This new product suite combines ADIO, which leverages data packets embedded within audio signals to deliver targeted content, with HYPERVSN’s 3D holograms. By synchronizing the audio signals with HYPERVSN’s 3D holographic visuals, the companies say DVHolo offers a fully immersive experience. In addition to serving up ads, DVHolo is designed to broadcast live events in real time, featuring high-definition 3D holograms of presenters, performers or speakers. The launch of DVHolo comes shortly after WiSA Technologies, a provider of immersive wireless sound technology for intelligent devices and next-generation home entertainment systems, entered into a definitive asset purchase agreement to buy Data Vault’s Datavault and ADIO IP and IT assets in a $210 million deal. The deal was inked in September and is expected to close in the first quarter. Once the transaction is complete, WiSA expects to license Datavault’s technology across a broad range of industries, including sports and entertainment, events and venues, restaurants, education and other industries. “This exciting transaction leverages our public company structure, creating a larger, more dynamic entity with broad reach in multiple rapidly growing markets,” Brett Moyer, CEO of WiSA Technologies, said when the deal was announced. “Datavault’s substantial IP portfolio significantly amplifies our spatial audio technology and adds powerful HPC assets.” Bradley will become CEO and Moyer CFO upon the closing of the transaction. The company will also change its name to Datavault Inc. Holographic Market Appears To Be Taking Off DVHolo is launching at a time when the global holographic display market is taking off, driven by advances in laser technology, optics and digital light processing. That has resulted in brighter and more realistic 3D images, reports Global Market Insights. The market research firm expects the holographic market to reach $23 billion by 2032, growing at a CAGR of more than 20% over 2024-2032. Data Vault and HYPERVSN said they are positioned to capitalize on growth by offering a solution that meets the increasing demand for immersive digital experiences across different industries. "HYPERVSN's partnership with Data Vault Holdings allows organizations to extend their reach, engage with larger audiences and maximize impact, without the significant costs typically associated with traditional methods,” said Kiryl Chykeyuk, CEO and Co-Founder of HYPERVSN, which counts Sir Richard Branson and Mark Cuban as investors. “DVHolo's ability to seamlessly integrate content into various platforms ensures that brands can activate and monetize audiences anywhere, anytime, with unparalleled efficiency." Featured photo by Nat on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

October 29, 2024 08:45 AM Eastern Daylight Time

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Global MMA Superstar Conor McGregor Set To Drive Alta Global Group Growth After Ambassador Deal

RazorPitch MMA

Alta Global Group (NYSE:MMA), the premiere tech company on a mission to convert 640 million loyal combat sports fans to participants, has been gaining widespread attention from investors as it appears well positioned for major growth. In what is yet another critical milestone for the company, Alta Global Group (NYSE American: MMA) announced a new brand ambassadorship deal with Conor McGregor, the iconic former UFC superstar. This new deal incentivizes McGregor to assist Alta in any way possible and will potentially see him increase his stake in the company since he will get additional bonus shares as MMA’s stock price moves higher all the way to $20 per share. McGregor, who is known for his unparalleled reach and influence, boasting over 70 million followers across X (formerly Twitter), Instagram, and Facebook, will leverage his extensive fan base to promote Alta's innovative products and programs. As a former UFC Featherweight and Lightweight Champion, the first to hold titles in two weight classes simultaneously, and a former Cage Warriors Featherweight and Lightweight Champion, McGregor's achievements have cemented his status as the biggest pay-per-view draw in MMA history. His fights have consistently broken records, with his bout against Khabib Nurmagomedov at UFC 229 drawing 2.4 million buys and his boxing debut against Floyd Mayweather Jr. garnering over 5.3 million buys illustrating his massive appeal to fans of combat sports. This ties in well with the fact that Alta Global Group (NYSE:MMA) has already amassed its own substantial user base and strong user engagement of about 15 million monthly views and over 5 million social media users. It also currently ranks in the top 3 for ‘MMA’ in global search results. In addition to that, McGregor's contribution to popularizing MMA and the UFC on a global scale is undeniable considering that in 2021 Forbes recognized him as the world's highest-paid athlete, earning $180 million. Nick Langton, Founder and CEO of Alta, remarked, "Conor McGregor’s involvement is a game-changer for Alta Global Group. His legacy and influence in the world of MMA are unmatched. We are honored and thrilled to have his endorsement and support, which will be instrumental in revolutionizing the martial arts and combat sports landscape." That is why McGregor's role will be pivotal in the growth of Alta’s Warrior Training Program and the promotion of Hype, Alta’s all-in-one marketing platform tailored for gyms, coaches, and combat sport participants. He will also play a significant part in promoting Alta’s newly established partnership with UFC Gyms, which will integrate the Warrior Training Program across their network of over 150 gyms worldwide. For context, Hype is like a mini-website builder, a CRM, and a payments processor, all built into one that you can operate from your smartphone. What this platform basically does is that it allows business owners to take their followers from social media apps and funnel them into a platform with more freedom and tools to communicate and monetize without being under the mercy of algorithms. Now add this to the fact that Alta has already built a huge database of over 9000 professional and amateur athlete profiles, 5645+ potential content creator profiles, and 3500+ tutorial libraries. That means that Alta Global Group (NYSE:MMA) is well positioned to provide marketing content, training syllabuses for gyms and coaches, and connect the underlying fans to an opportunity to train either online or inside a gym at one of the company’s gym partners globally. This is a win-win deal for everyone in the ecosystem, as fans interested in participating in the sport can be matched up with a coach and gym easily. Another important thing for investors to note is that Alta is monetizing in a way that the UFC or other large professional promotions don't presently do, which is through fan base participation and could make it a very attractive company in the eyes of these much larger companies in the future. More recently, the company announced that it had sealed a partnership deal with UFC Gym, including their Warrior Training program, which could bring in revenue of at least $7 million annually, illustrating just how substantial this opportunity is. Alta’s market capitalization is about $40 million right now, but there's plenty of room for upside, especially now that McGregor has become the company’s official ambassador based on the kind of social media reach he has. Moreover, according to a recent TechSci Research report, the global combat sports market is set for explosive growth driven by rising global interest in fitness and the widespread adoption of combat sports as a means of physical exercise as consumers realize the health benefits and mental discipline associated with these activities. This market is set to experience robust growth, growing from $8.7 billion in 2023 to about $12.6 billion by 2029, representing a CAGR of 6.5%. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. 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October 29, 2024 07:00 AM Eastern Daylight Time

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