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Holiday Health and Wellness Tips

YourUpdateTV

With the holiday season in full effect, it’s a great time to take account of your health and wellness routine. While finding the time to focus on your health during the busy holiday months can be difficult, there are some simple things you can do to help navigate the season. Recently, Meghan Sowa, Health and Wellness Expert for The Bountiful Company (a Nestlé Health Science Company), participated in a nationwide satellite media tour to discuss health and wellness tips, along with vitamin and supplement recommendations. A video accompanying this announcement is available at: https://youtu.be/wNsp3oeyWuI Besides considering a well-balanced diet, staying active, getting rest, and drinking enough water, vitamins and supplements are a great way to fill those nutrient gaps this holiday season. Whether you’re looking for immune support, a restful sleep, a multivitamin or vitamins for your kids, the new Nature’s Bounty ® Jelly Bean Line addresses top wellness needs in a delicious (and convenient) form.* Each product is vegetarian, contains no artificial flavors or sweeteners and is gelatin-free.* Another way to support immune system health is with the new Sundown ® Elderberry Gummies. Each serving contains Vitamins A, C, D, and E, plus Zinc for immune support and 100mg of Elderberry.* Known for their healthy properties, elderberries have a long history of traditional use for wellness. Daily life can sometimes feel stressful – let alone adding in the holiday shuffle. The new Solgar® Daily Stress Support helps your ability to deal with mental and physical stress.* One capsule per day helps support stress-related mental fatigue and the ability to stay calm while building the body’s resistance to stress.* The new Solgar ® Sleep & Stress Support is a melatonin-free way to fall asleep quickly, feel relaxed and get a restful night’s sleep, especially when experiencing occasional sleeplessness.* Everyone wants to look and feel our best all year-round and one way to pamper yourself is with the Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans and Gummies. From the #1 brand for hair, skin and nails◊, these items include twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* To nourish your skin from within, try the Solgar® Collagen Hyaluronic Acid Complex.* It helps boost skin collagen in just 12 weeks and increases skin elasticity and softens the appearance of facial fine lines and wrinkles.* Shoppers can go to Amazon.com now to learn more. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ◊Source: IRI Total US - Multi Outlet: Latest 52 weeks ending 9/26/21 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 27, 2021 02:04 PM Eastern Standard Time

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Selling a Printing Business Explainer Video for Print Shop Owners

Minuteman Press International Inc

Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 27, 2021 10:00 AM Eastern Standard Time

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MEDIA ALERT: More than $15 Million Raised Toward Permanent Protection of Lost Coast Redwoods Property

Save the Redwoods League

Save the Redwoods League has raised more than $15 million since it announced plans to purchase Lost Coast Redwoods. The 3,181-acre property spans 5 miles of rugged, undeveloped Northern California coastline in Mendocino County, and it has an expansive coast redwood forest of more than 2,250 acres. “We are inspired by the outpouring of generosity and enthusiasm for protecting Lost Coast Redwoods, a place that will be an iconic part of California’s landscape for generations to come,” said Sam Hodder, president and CEO of Save the Redwoods League. “Raising $15 million from supporters from across the country in a matter of weeks is a record for our organization. But we can’t rest on our laurels just yet. I invite everyone who shares our commitment to a healthy future for the redwoods and the California coast to help us reach this ambitious goal by December 31st.” Save the Redwoods League secured an agreement to purchase the Lost Coast Redwoods property for $36.9 million, and it is seeking to raise a total of $43.4 million in public and private funding in support of the acquisition, restoration and stewardship of the property. News of this rare opportunity has inspired thousands of individuals across the U.S. and from six different countries, including New Zealand, Ecuador, Canada, Great Britain and Australia to make contributions towards the purchase. Several supporters have made commitments of $1 million or more. Fundraising will continue through and beyond December 31. The property supports abundant habitat for coho salmon and steelhead trout, culturally and ecologically important species that are protected under the Endangered Species Act. This property is also home to Roosevelt elk, black-tailed deer and mountain lions. Offshore, the recently designated Double Cone Rock State Marine Conservation Area buffers this sensitive coastline and protects sea lions and other marine life along the 5 miles of undeveloped beach. The islands offshore, including Vizcaino Rock, support more than 11,500 nesting sea birds. To donate and learn more about the Lost Coast Redwoods property, please visit the League’s website. * * * About Save the Redwoods League One of the nation’s longest-running conservation organizations, Save the Redwoods League has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forest. The nonprofit’s 29,000 supporters have enabled the organization to protect more than 216,000 acres of irreplaceable forest in 66 state, national and local parks and reserves. For information, please visit SaveTheRedwoods.org. # # # Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 redwoods@landispr.com Save the Redwoods League Jennifer Benito +1 415-602-1037 jbenito@savetheredwoods.org Company Website https://www.savetheredwoods.org/

December 23, 2021 12:15 AM Pacific Standard Time

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Holiday Gifting & Preparation

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/JR9Mz8XHr4g The countdown is on as holiday shoppers continue to spend in record numbers. According to the latest stats, online sales have reached close to 110-billion dollars since November 1 st. That’s a lot of searching, finding, and buying. Beauty & Lifestyle Expert, Anna De Souza has come up with a few of her favorite finds for the favorite people in your life. FITNESS: The National Retail Federation finds the average consumer will spend close to $1,000 on gifts and other purchases. De Souza says there’s no need to stress. As a mom of twin toddlers, she’s done all the heavy lifting, stating, “It’s hard to get a workout in other than muscling them up three flights of stairs.” The Lifestyle expert has found one gift that she deems “smart and compact.” The Tempo Move helps give the experience and results of working with a personal trainer by offering real-time feedback, weight recommendations, and a training plan, and this full gym takes up only a tiny footprint as a sleek cabinet. De Souza continues, “As you work out, Tempo Move tracks your reps, form, weight – even the speed of your reps – and the artificial intelligence customizes a workout smarter than any human ever could.” Tempo Move comes with 50 pounds of smart weights and connects through your phone and TV for a fully immersive workout experience that favors effort over time. For more information, visit https://www.tempo.fit/shop/move. Facebook: @GetTempo Instagram: @tempo Twitter: @TrainWithTempo COOKING: Reports show that a few retailers have gotten a lift from cooking trends. De Souza points out that so much time is spent with family and friends in the kitchen. She asks, “Why not make some new memories while making some delicious meals?” The Lifestyle expert recommends picking up an air fryer, because now consumers are finally able to cook two dishes that can be synchronized to serve at the exact same time. The CRUXGG TriZone 9 Quart Air Fryer was voted Best Air Fryer of 2021 by Esquire. It’s engineered with patent-pending technology that features one extra-large cooking area that can be divided into two – so chicken fingers for the kids and salmon for you, or an entrée and a side – served hot and crispy together so you don’t need to microwave the straggler dish! CRUXGG just launched 8 products exclusively at Target which will be 30% off through the holidays. De Souza also highlights the brand’s Rotating Ceramic Nonstick Waffle Maker, that makes 5 one-inch Belgian waffles in under 10 minutes. She says it’s perfect for holiday mornings. “CRUXGG is also a purchase you can feel good about,” De souza adds, because 5% of proceeds go to a collective of nonprofits working to end food insecurity. For more information, go to https://www.target.com/p/cruxgg-6-in-1-9qt-air-fryer-with-trizone-technology/-/A-85017063?preselect=82541621#lnk=sametab. Social Media Channels: @crux.kitchen @ghettogastro Hashtags: #createwithcrux #targetstyle BEAUTY: As a beauty expert, De Souza has a few ideas for consumers that want to look and feel their best this holiday season and into the new year. She starts off with a holiday gift set from OLEHENRIKSEN. “You’ve probably heard of banana powder as a celebrity makeup artist secret to brighten that dark undereye area,” De Souza says, “The Banana Bright Vitamin C Serum with 15% Vitamin C is clinically proven to give you brighter, bouncier skin in 7 days without makeup. With other brands, shoppers usually get 3% vitamin C in topicals if you’re lucky. You’re also getting C-Rush Brightening Gel Crème, which gives you a full 24-hours of moisture and a color-correcting Banana Bright Eye Crème.” As a beauty expert, De Souza has been covering beauty for many years. She says if there is one product to horde, it’s Vitamin C. For more information, go to https://www.olehenriksen.com/ Facebook: https://www.facebook.com/olehenriksen/ Instagram: @olehenriksen Another gift idea De Souza recommends became this year’s viral foundation launch and sold out multiple times when TikTokers showed off the texture and coverage after just one swipe on the cheek. De Souza says, “The KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm is unlike any texture I’ve felt before, it glides on like a buttery balm, but it’s surprising when you see it apply as full coverage with a velvety finish that doesn’t crease!” It’s formulated with hydrating apple extract and available in 40 inclusive shades. Holiday shoppers can use code ANNA20 at KVDVeganBeauty.com for 20% off or pick it up at Ulta or Sephora. For more information, visit http://kvdveganbeauty.com/. Facebook: https://www.facebook.com/KVDBeauty/ Instagram: https://www.instagram.com/kvdbeauty/ TikTok: https://www.tiktok.com/@kvdbeauty? About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 02:02 PM Eastern Standard Time

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Last-Minute Holiday Gifting

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/pc75McGSy5Q The holiday scramble is something many consumers know all too well. Whether they’ve procrastinated on shopping or are crossing off the final names on their lists, Emmy-Award Winning Television Host and Lifestyle Expert, Marisa Brahney has compiled a last-minute gift list to help those looking for presents ahead of the big day. DELIVERED GIFTS: As of December 1 st, consumers have completed less than 45% of their holiday shopping. Brahney says now is not the time to worry. Whether you’re looking to send something locally or across the country, it can be done via DoorDash’s Gifting Feature in a flash, or pre-scheduled for a drop on a special day. The lifestyle expert points out that there are many gifts to choose from, like floral bouquets, homegoods, self-care, desserts, and wine, to name a few. Brahney recommends DoorDash’s new Nationwide Shipping, where holiday shoppers can also order from iconic restaurants and retailers across the country. To gift someone, she says, “Simply open up your DoorDash or Caviar app and enter their address. Browse the list of stores — find the perfect gift — then, on the checkout page, click “send as a gift” to turn any order into a gift. Finally, share the link with your loved one so they can track the delivery.” For more information, go to doordash.com or trycaviar.com or download the apps to a mobile device. GIFT OF KNOWING EACH OTHER BETTER: Empty shelves can spell trouble for many last-minute gifters. That’s why Brahney says her list is perfect for those searching for something special for loved ones. The lifestyle expert says this time of year is perfect for reconnecting and spending time with friends and family, adding, “Now’s the time to really get to know one another.” She highlights Ancestry on her last-minute shopping list. “They are helping families learn more about each other by connecting them to family history, and billions of historical records, so they can build more meaningful connections to each other and their heritage.” AncestryDNA is a best-selling kit that makes it possible for people to find their unique story — from precise geographic regions to the most connections to living relatives. For more information, go to ancestry.com/dna to learn more. Instagram: https://www.instagram.com/ancestry TikTok: https://www.tiktok.com/@ancestry Twitter: https://twitter.com/Ancestry CASH GIFTS & MONEY MANAGEMENT: Brahney says now is the time to really think about less traditional gifts, along with keeping track of your payments. “Managing spending and payments is very important this time of year, especially if you’re going in on a gift with others,” says the lifestyle expert. With PayPal and Venmo, consumers can manage group expenses with digital payments — be it brunches with friends or chipping in for a group gift. PayPal also allows shoppers to send a free digital greeting and attach a gift of money so recipients can spend however they’d like, which is perfect for that last minute gift. Additionally, new PayPal customers can earn five dollars just by downloading the app, signing up, and adding a payment method, and new Venmo customers can also earn ten dollars when they sign up for a new account. Sign up online or download the PayPal or Venmo apps through the Apple or Google Play app stores. For more information, visit https://www.paypal.com/ or https://venmo.com/. Instagram: https://www.instagram.com/paypal/?hl=en https://www.instagram.com/venmo/?hl=en Twitter: https://twitter.com/PayPal https://twitter.com/Venmo GIFT OF POWER: At this point, most consumers are aware of supply chain issues, however, there is another top concern Brahney says many often forget about each year. “In the rush to get the perfect present, many of us forget the batteries. Duracell Optimum batteries are my go-to.” The lifestyle expert says battery-operated gifts are likely on a holiday list, adding, more than 1 of 5 toys on major retailer gift guides are battery operated! “When that ever-important gifting moment comes, you’re going to want to include the batteries that let those gifts truly shine.” A recent survey finds the majority of parents agree that the most important battery-operated toys and gifts should always be given with the best, longest-lasting batteries. “For me, if a gift is worth giving, it's worth giving what I think are the best batteries – Duracell,” advises Brahney. For more information, visit Duracell.com. Shoppers can find Duracell’s family of batteries at their favorite retailer. Facebook: @duracell Instagram: @duracell Twitter: @duracell GIFT OF FLAVOR: The last gift idea on Brahney’s list is chocolate. She says, “It’s perfect for loved ones or colleagues.” Lindt, the world-renowned Swiss chocolatier, has an extensive holiday collection, including chocolate figures perfect for stocking stuffers and seasonal chocolate gift sets. However, the lifestyle expert recommends the brand’s holiday classic, LINDOR truffles. These iconic truffles with a smooth center surrounded by a delicate chocolate shell were developed more than 50 years ago, and the round shape was originally designed for people to use as holiday decorations. She points out that they’re available in classic milk chocolate and other seasonal flavors, in festive bags or gift boxes. For more information, go to www.lindtusa.com, or find them at retailers nationwide. Facebook: @ lindtchocolateusa Instagram: @lindt_usa About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 01:34 PM Eastern Standard Time

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Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

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News Release

New tech at ShowStoppers press event during CES 2022 gets kids outside to play, and sleeping better

ShowStoppers

New tech gets the kids outside to play, and sleeping better, at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, sl@showstoppers.com, +1 310-936-8530. Picoo, https://picoo.com/, the world's first outdoor game console for kids, makes its debut at CES and ShowStoppers. Picoo gets kids actively running, jumping and playing together outdoors, and helps to reverse the decline of physical fitness and isolation caused by excessive screen time. Xplora, https://shop.myxplora.com/, will showcase a smartwatch for kids that provides security and peace of mind for parents, while also encouraging physical activity. Hatch, https://hatch.co, the brand that’s helped millions of people of all ages sleep more soundly, will introduce a new and dreamy product for little ones. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 20, 2021 09:45 AM Eastern Standard Time

Shop the Hottest Jewelry Trends for The Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/6_rpbsyq4eY Jewelry will be at the top of many holiday shopping lists as the gift that gives year-round. If you are thinking about giving the gift of jewelry you might be wondering, where do you start, what are the hottest trends, what is the gift that she is sure to love and how do I stay in the know and get the best value and style? On December 14 th, Anna De Souza – Beauty & Lifestyle Expert Journalist, conducted a nationwide media tour discussing holiday jewelry trends that will turn heads as well as offer product demonstrations. Unlike many other retailers struggling with inventory challenges, this season's most desired jewelry styles are in stock and ready to gift at Kay, Zales, Jared and Banter by Piercing Pagoda. You can get your gold and diamond gifts fast by shopping in store, with buy online and pick up at your local store or getting Same Day Delivery service to your home in select areas! You can also connect live with their Jewelry Experts in person or virtually and they'll help you find the perfect gift, but I hope I can help with that today, too! Top trends that Anna discussed included: The best gift to give HIM this holiday: Men’s jewelry is really hot right now, everything from statement watches like a Tag Heuer watch from Jared, to gold chains and diamond link bracelets from KAY and diamond studs from Banter by Piercing Pagoda that sit a little higher on the ear, really a thoughtful piece that makes a major statement. Diamond necklaces and earrings always make great gifts Look for beautiful necklaces you can stack shorter and longer. You always need some classic bling and a sapphire choker from Zales and sparkling diamond tennis necklace from Jared definitely do this nicely! Hoops are a HOT trend too! Yellow gold hoops are versatile and amust have, always a great place to start gifting with these styles from KAY. And for a romantic gift she’s sure to love, newest take on the hoop with a Vera Wang multi-hoop style from Zales. Shopping for diamonds for either anniversary or commitment jewelry: For a twist on a classic anniversary band, this Monique Lhuillier Bliss ring at KAY with round and pear-shaped diamonds. And keeping with the layering trend of the year, stacking multiple delicate and bold rings of different colors of metal really creates a gorgeous statement, and of course, you can also elevate your engagement ring with Jared’s lab-created diamonds, it’s a modern approach to classic jewelry! The Forever Connected necklace is also a must have with two touching center diamonds symbolizing those forever connected by love and is a gorgeous gift for her from KAY! For more information, go online or visit your local jewelry store by Kay, Zales, Jared and Banter by Piercing Pagoda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 16, 2021 05:00 PM Eastern Standard Time

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Conscientious Consumers Misled by Humanewashing Food Certifications According to New Farm Forward Report

Farm Forward

American shoppers encounter a wide range of welfare claims on animal products, from loosely regulated terms like “humanely raised” and “free range,” to third-party certifications like Global Animal Partnership (GAP). Farm Forward’s new survey is the first of its kind to look at consumer expectations of animal welfare certifications, and its results demonstrate the demand for higher welfare animal products, including chickens who are not genetically modified for fast growth—which GAP has pledged to address. The survey results showed that there is a huge gulf between what consumers expect certifications to mean and what they actually mean. The vast majority of American consumers are impacted by humanewashing: deceptive marketing tactics used by meat producers and retailers to mislead shoppers about animal welfare. Conscientious shoppers who regularly seek humanely raised meat are the most susceptible to the effects of humanewashing. “All certifications, from the industry-aligned American Humane Certified, to the independent Global Animal Partnership, in our survey fell short of consumers’ beliefs about them,” said Andrew deCoriolis, Farm Forward’s Executive Director. “Many shoppers believed that all of these certifications guaranteed that animals were raised outdoors or weren’t genetically modified, when they don’t. The unfortunate reality is that, today, most certifications are marketing tools for factory farms.” Key Findings Americans largely cannot distinguish between independent certifications and those devised by industry. Survey findings paint a disturbing picture of rampant humanewashing by even the most trusted retailers, like Whole Foods, whose products are GAP-certified. Those who reported buying humane-labeled meat more often were also more confused about the meaning of certain labels. For virtually all certifications examined, consumers who purchased humane-labeled products at least once per month agreed with incorrect statements more, often by at least 20 percent, than those who never purchased them. There is a stark difference between what consumers believe to be true, what they believe should be true, and what is actually true with GAP, American Humane Certified (AHC), and One Health Certified (OHC) welfare labels. On measures like whether animals are raised on pasture, whether animals are genetically modified for rapid growth, physical mutilations, and more, Americans want higher welfare standards on farms and overestimate how much these certifications ensure. Cage-Free Confusion Over the past 10 years, hundreds of restaurants, retailers and food companies have committed to shifting toward cage free eggs. Farm Forward found that more than 50 percent of Americans believe that cage-free should mean that hens spend their whole lives on pasture, while 62 percent believed cage-free labels should at least guarantee consistent outdoor access (notably, only 9 percent disagreed with this statement). Regarding what the cage-free label actually guarantees, 38 percent believed it ensures that birds spend their whole lives on pasture, and 47 percent believed they have consistent outdoor access. In reality, cage-free merely refers to the absence of battery cages within an indoor, industrial-scale operation. Consumers expect that the "cage free" eggs and corporate pledges are much more meaningful for welfare than they are. These findings are particularly concerning when considered alongside the premium prices consumers pay for cage-free eggs that fail to meet their expectations. According to the USDA egg market report (Dec. 3, 2021), the average price for one dozen cage-free eggs (white/brown) was $2.63, versus the average price of one dozen conventional eggs at $0.97. Consumers are paying, on average, two and a half times as much for cage-free eggs expecting them to mean the animal welfare is meaningfully higher than conventional when in many cases, it’s not. In reality, producing “cage free” eggs costs approximately 25% more than conventional eggs, but retailers are banking on consumer misunderstanding of the “cage free” label and charging 200% more. It’s clear that consumers want hens to be given, at least, access to pasture and expect the “cage free” label to guarantee those standards. Retailers must do more to meet consumer expectations for welfare and animal advocates need to do more to educate the public that the modest improvements in systems like cage free still fall far short of their expectations. Methodology Farm Forward’s online survey was conducted by YouGov from September 3 through 7, 2021. The total sample size was 1,219 adults. The figures have been weighted and are representative of all U.S. adults (aged 18+). Participants were asked a series of questions about three certifications, GAP, AHC, and OHC, as well as the label claims to ascertain their expectations for products bearing these labels as well as their beliefs about what these labels actually mean. About Farm Forward Farm Forward works to improve the lives of more than 400 million farmed animals annually. Since 2007, its mission has been to end factory farming by changing farming, changing policy, and changing the stories told about animal agriculture. Contact Details Susan Peters susan@farmforward.com Company Website https://www.farmforward.com

December 16, 2021 02:20 PM Eastern Standard Time

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