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NBA Superstar James Harden Launches J-HARDEN Wine Through Equity Partnership with Accolade Wines

Accolade Wines

NBA superstar James Harden announced that he has teamed up with Accolade Wines to release his first signature wine collection, J-HARDEN. The equity partnership is centered around a mission to make quality wine more accessible to all consumers. Available in a California Cabernet Sauvignon and a California Red Blend, customers can register for first release access to J-HARDEN at www.j-hardenwines.com. It is scheduled to be available to purchase online and through leading retailers across the United States beginning Sept. 1, 2022. Distributors include Vivino, Go Puff, Bevmo, and HEB. The recommended retail price is $16.99. “My entrance into the wine game is much bigger than just having my own label,” said Harden. “I have always seen the wine industry as a closed-door environment. Through my partnership with Accolade and the release of J-HARDEN, my goal is to make a high-quality product that can be enjoyed by the masses at a reasonable price. If you’re new to wine or an experienced enthusiast, I believe you’ll love this wine as much as I do.” Harden’s involvement in the J-HARDEN label goes far beyond an equity stake. Combining his love for fashion, art, style, and wine, Harden worked closely with the Accolade team to offer his input on the taste, look, and feel that match his personality. Harden added that his wine will be “smooth, full-bodied, and jammy.” “We share James’ passion for making the wine industry more accessible to the masses,” said Enrique Morgan, Accolade’s Managing Director of the Americas. “James brings so much positive energy and a high level of enthusiasm to this partnership that will be felt by anyone who picks up a bottle of J-HARDEN starting in September. We’re thrilled to be part of the same team.” Harden and his team will also have a role in the wine’s creative direction, design, and style. J-HARDEN’s label will include the likeness of Harden’s iconic beard with bright colors and a floral design inside a silhouette of Harden’s face. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden plans to share his personal wine journey with fans on his social media accounts and introduce J-HARDEN to retailers and shoppers worldwide. The J-HARDEN label is a collaboration with Jam Shed, a popular global brand within the Accolade Wine portfolio. Jam Shed is the second fastest growing wine brand in the U.K., according to Neilsen Scantrack. About Accolade Wines Headquartered in Australia, Accolade Wines draws on a proud heritage, with Houghton established in 1836 and the first grapes crushed at Hardys winery in 1857, to become a world-leading provider of luxury, premium, mainstream, and commercial wines. With three of the top 10 wine brands in the UK and two of the top 10 in Australia, Accolade’s rich and diverse portfolio is made up of distinguished wine brands including Hardys, St Hallett, Petaluma, Houghton, Grant Burge and Banrock Station and modern wine brands such as House of Arras, Echo Falls, Madam Sass and Jam Shed shaking up the global landscape. Accolade is a fully integrated business, managing the entire supply chain from grape to glass. With more than 1400 employees in over 40 countries around the world, Accolade delivers approximately 276 million litres of wine to 130 countries every year. Contact Details Eric Nemeth nemeth@ericpr.com

July 19, 2022 01:03 PM Eastern Daylight Time

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Telland Releases First of Its Kind Farmland NFTs on Telos Blockchain

Telos Foundation

The mint is currently underway on Telos EVM providing users with a unique opportunity to own collectable artistic NFTs representing access to yields from 100 square meters of physical land within the Proyecto Ecológico Nuestro Paraíso in the Northwestern region of Piura, Peru, South America. However, the use-case of Telland NFTs goes far beyond simple ownership. These land plots will contribute to the growth of local farmers' sustainable organic produce and a more robust economy in the region. Perpetual Rewards for Holders Users that mint one or more Telland NFTs will receive annual rewards in perpetuity, financially backed by the revenue generated from the South American farmland. Currently there are only 100 NFT parcels of land priced at $150 USD in TLOS tokens each available to mint. The rewards payment breakdown is as follows: Year 1 of ownership - Holder receives minimum guarantee of $30 (20% APR on NFT mint price) Year 2 of ownership - Holder receives a minimum guarantee of $50 (33% APR on NFT mint price) Year 3 of ownership - Holder receives a minimum guarantee of $75 (50% APR on NFT mint price). This minimum continues perpetually from year 3 onwards. The collection debuts at an ideal moment as accumulating land ownership is more challenging for millennials today than at any other time in our history. Furthermore, Telland NFTs offers holders a chance to generate passive revenue from a real-world asset that benefits the environment while omitting painstaking bureaucratic processes and paperwork. Telland is also a participant in the Telos Mission NFT contest, which offers NFT creators a chance to win substantial prize money and acclaim in the NFT community. The contest has over 60 submissions to date and Telland's participation provides yet another opportunity for value increase in the event Telland is announced a winner. Public voting begins on July 23, 2002, on the TaiKai Network. "We chose Telos primarily for two factors: the community and the technology. The vision of the founders of Telos was to create a community around the ideas of service to society and care for the environment. Telland wants to do just that by converting arid lands into farmlands that produce fruits with a high nutritional content that help the well-being of humanity. In terms of technology, the ease of creating and deploying smart contracts in the Telos EVM, the incredible speed and low cost of transactions was such that the decision to build on their network was simple." -Paul Gonzales, Telland Co-founder "Telland is an amazing example of real-world application of NFTs and a glimpse at the future of tokenised land and real estate. At $150 an NFT, these prove to be a very interesting way to gain exposure to the value of real estate. The idea of being able to buy and trade land rights with such ease is magical to anyone who has had the pleasure of making a traditional real estate purchase where the process is incredibly slow (taking 2-4 weeks) and requiring middle men and costly fees" -Justin Giudici, Telos Foundation CEO About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

July 19, 2022 10:06 AM Eastern Daylight Time

Chef Tanvi Shah, author of Millennial Kitchen, combines good food and company to raise awareness of Akshaya Patra USA

The Akshaya Patra Foundation USA

Over the course of two months, Chef Tanvi Shah and her daughter, Mira Shah, brought together communities in 5 US cities to raise awareness about healthy eating and Akshaya Patra’s midday meal program. Millennial Kitchen, a unique cookbook that provides delicious and nutritious recipes for the quintessential millennial, was published as part of their philanthropic initiative ‘Cook For Cause’, where 100% of book sales go towards Akshaya Patra’s midday meal program. The book includes a variety of recipes including vegan, Jain and gluten-free options. Tanvi Shah’s steadfast beliefs of excluding sugar and preparing clean & macro-balanced meals in the kitchen, combined with Mira Shah’s desire for satisfying, easy & delicious meals are reflected in their recipes. Gururaj ‘Desh’ Deshpande, a member of the Board of Directors, said “Akshaya Patra is so fortunate to have the support of Tanvi and her whole family. Not only did we get a copy of the book written by Tanvi and her daughter Mira but we also got to taste several dishes meticulously prepared by Tanvi.” Tanvi Shah, who hails from Mumbai, completed her Bachelors & Masters degrees in the US and worked at IBM for several years before moving back to India. In addition to her passion for food, she is now the creative head for a fabric accessory line that retails across India. Mira Shah is a student at St Andrews University in Scotland where she studies global sustainability. She is currently doing an internship at The Soho House in Mumbai, infusing sustainability in operational processes in the hospitality sector. About The Akshaya Patra Foundation USA Established in 2000, The Akshaya Patra Foundation is the world’s largest NGO school meal program, providing hot, nutritious school lunches to over 1.8 million children in over 20,000 schools through 63 kitchens in 14 states and 2 Union Territories in India. It costs only $20 to feed a child for an entire school year. In 2006, the Akshaya Patra Foundation USA was formed as a 501(c)(3) nonprofit organization. The foundation is headquartered in Los Angeles, California and supports the Akshaya Patra mission by raising funds and awareness in the United States. Contact Details Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://www.akshayapatrausa.org/

July 19, 2022 09:00 AM Eastern Daylight Time

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This Company Says It Has Set Its Sights High To Make A Continued Splash In The Specialty Beverage Market

Splash Beverage Group

Demand for convenience food and beverages and increasing concerns from consumers about what they’re ingesting are reportedly driving growth in the specialty food and beverage market. Data Bridge Market Research shows the specialty food and beverage segment is expected to grow 11.5% from 2020 to 2027. According to Mintel Analysts, outpacing conventional grocery sales, specialty food and beverages grew 10% between 2016 and 2018 to $148.7 billion in sales. Even hotter is specialty beverage, outpacing the growth of specialty food sales. “There’s a lot of excitement and surprise in the specialty beverage market. It’s a good place to be right now,” Mintel Senior Analyst David Browne said. “We’re fast approaching the point where specialty is 20% of all food and beverage sales. That’s a major milestone.” Mintel’s research showed that beverage sales are growing faster than food sales, up 13% and 10%, respectively, over the two years. The reason, according to Browne, is that consumers are looking for functional beverages promoting energy, mental focus, relaxation and digestive health. Top players in the specialty food and beverage market include Archer-Daniels-Midland Co. (NYSE: ADM), DuPont de Nemours Inc. (NYSE: DD), Chr Hansen Holding A/S (CPH: CHR), Advanced Food Systems, AmTech Systems Inc. (NASDAQ: ASYS), Hansen Holding and Tate & Lyle PLC (LON: TATE). But smaller companies seem to also be taking a growing piece of the pie. Fort Lauderdale-based Splash Beverage Group Inc. (NYSE: SBEV), which owns and markets a growing portfolio of alcoholic and nonalcoholic beverages through organic development, offers four beverage brands. Those brands are TapouT Performance, SALT Naturally Flavored Tequila, Copa di Vino single-serve wines and Pulpoloco Spanish sangria. Splash reports that it plans to continue expanding its portfolio, primarily through acquisitions and joint ventures. The company wants to work with brands that already have preexisting awareness where Splash can leverage its marketing and distribution expertise to expand the product’s regional presence. According to Allied Market Research, the global alcoholic beverage market was valued at $1.4 billion in 2017 and is expected to grow to almost $1.7 billion by 2025 with a compound annual growth rate (CAGR) of 2% from 2018 to 2025. Allied believes the growth of the global alcoholic beverages market is driven by an increase in the global young–adult demographic, surge in disposable income and a rise in consumer demand for premium/super-premium products. The timing of Splash’s launch of its TapouT Performance drink may coincide with the global demand for sports drinks. The category now has a market size of $26 billion, representing a growth of nearly 8% in 2020. Allied research projects the market will grow to more than $36 billion by 2028 with a CAGR of 4.2% in the 2021-2028 period. For more information on Splash Beverage, visit www.splashbeveragegroup.com. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 18, 2022 09:17 AM Eastern Daylight Time

Asia’s only diagnostic-first sexual health wellness startup Kindly secures funding round

Kindly

Health tech startup Kindly has set out to support men and women across asia dealing with sexual lifestyle disorders and fertility issues with a diagnostic-first approach. As they seek to grow and expand, Kindly has today announced a $3.25M seed round from investors around the world including Y Combinator, DG Daiwa, Olive Tree, Soma, Goodwater, and Gaingels. Founded in 2020 (previously known as Janani.life), Kindly is a holistic sexual performance and a lifestyle brand focussed on the sexual & reproductive health space. They are addressing the gap in the market of lifestyle disorders, sexual performance, and hormonal wellness – a $8b market opportunity - with their support and product range. The YCombinator (W22 cohort) backed start-up, Kindly is Asia’s only diagnostics-first lifestyle brand offering a full-stack sexual wellness solution, including at-home diagnostics, convenient expert consultations, and doctor-backed supplements. Kindly is the only brand in India to offer at-home-semen tests that are not only focused on fertility issues but also on lifestyle disorders, which are extremely common among men and women today. Kindly is addressing a marketplace of 130 million users in India alone who will benefit from Kindly’s full stack approach by early diagnosis of lifestyle disorder, expert doctor consultations and research backed supplements to overcome and manage lifestyle disorders such as sexual dysfunctions, low vitality, PCOS and menstrual pain. Nilay Mehrotra, Founder & CEO of Kindly, commented: “We’ve attracted investors from around the world and this bodes well for our expansion into markets beyond India. The whole team is passionate about empowering people to explore their sexual wellness safely and confidently and this shows in our community engagement and growth numbers. We’re breaking new ground with an all-inclusive approach to lifestyle and sexual disorders, something which hasn’t been done before. The funding round wil elevate us from from a disruptor brand to a market leader in the lifestyle and sexual wellness market. With fresh product lines, a tech-enabled platform for easy access to our services, and our intention for global expansion, we are poised to enter the next phase of our growth.” Kindly’s offerings are categorised into KindlyHis and KindlyHers to address the needs of both genders. KindlyHis is predominantly leading the conversation about sexual performance and sperm health whereas KindlyHers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. Both men and women face sexual wellness concerns but due to lack of awareness and social stigma associated with these problems they refrain from seeking help. Erectile dysfunction, premature ejaculation and loss of libido are one of the major concerns for men. According to research, Prevalence of female sexual dysfunction increased with age, from 22% in women aged <20 years to 75.7% in women aged 40-50 years. Most women suffer from painful sex, vaginusmus, vaginal dryness and loss of libido but in most cases it is ignored due lack of knowledge. Kindly will use the capital to accelerate its growth and expansion across India and international markets. “As a growth-stage investor focused on bio health led businesses, we are excited to partner with Kindly. The wellness market has changed dramatically over the last year, and we believe the demand for at home diagnostics will only continue to grow. Kindly's diagnostics first based model is well positioned for success, and we believe it has the potential to grow” added Takeshi Kanamori, Managing Director, DG Daiwa ventures. About Kindly Kindly is a holistic sexual performance and a lifestyle brand for all, offering discreet, non-judgmental, convenient, end-to-end full-stack solutions. Launched in May 2022 by Nilay Malhotra and Raj Garg, the Bengaluru-based start-up provides an end-to-end, research-backed solution for sperm health & sexual performance for men, PCOS, irregular periods & period pain for women, and low libido for women. Kindly has two verticals: Kindly His and Kindly Hers. Kindly His is predominantly leading the conversation about sexual performance and sperm health whereas Kindly Hers focuses on women’s holistic wellness offering products and services for sexual, menstrual, and hormonal wellness. For more information, please visit: https://www.kindlyhealth.com/ Contact Details Kindly Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.kindlyhealth.com/

July 14, 2022 09:00 AM Eastern Daylight Time

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Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Clear Cannabis Inc. Partners with Stash House, New Mexico

Clear Cannabis Inc.

The Clear products will be available to recreational consumers state-wide in New Mexico due to a partnership between Clear Cannabis, Inc. (CCI) and Stash House Distribution New Mexico in August 2022. CCI is the national licensor of the legacy brand The Clear, known as the first company to create premium cannabis distillate that has paved the way to innovate award-winning flavors and products. CCI currently partners with Stash House Distribution in Oklahoma as well. “We like the Stash House manufacturing and distribution model. We work well together, we have seen success in other markets, and we have plans to continue the expansion of the partnership in other states soon” said Seth Wiggins, CCI’s President. The Clear’s launch in New Mexico will include Elite 1000mg cartridges and Elite 350mg All-in-one disposable vape pens. Both products will be offered with AAA grade premium distillate, The Clear’s award-winning flavors crafted with proprietary all-natural blends of botanically extracted compounds for a delicious and consistent consumer experience. The flavors will include Blue Raz, Golden Goat, Grapevine, Lime Sorbet, Orange Cream, and OG. “The companies with the best brands, quality, and service will win out. It’s a competitive market and only the best will survive and thrive, and we believe The Clear is a top-tier brand that delivers” said Shane Finn, COO at Stash House Distribution. Products will be made available to all licensed retail stores in August and early September 2022. Initial supply may be limited. New retail stores interested in The Clear brand may contact info@clrcan.com directly to inquire. The Clear is planning to launch additional products in New Mexico including ENDO, enhanced live resin cartridges and TWAX, infused pre-rolled joints later in the year or early 2023. About Clear Cannabis, Inc. The Clear™ is one of the original cannabis brands. The brand was founded in 2013 by a team of scientists who introduced molecular distillation to the legal cannabis market and in the process reinvented the cannabis industry. As a national cannabis brand and licensor of The Clear™, Clear Cannabis, Inc. products are available in multiple cannabis markets in the U.S. The company is focused on product consistency regardless of state, proprietary formulations, product safety, consumer experience, and expanding product lines. Contact Details Clear Cannabis Inc. Rebecca Maestas Sincere, Executive Director of Marketing +1 720-330-5000 r.sincere@clrcan.com

July 12, 2022 09:00 AM Eastern Daylight Time

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Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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