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The Lip Bar Introduces First Ever Skincare Collection for All Skin Types

The Lip Bar

Developed with gentle skin in mind, vegan beauty brand The Lip Bar announces its groundbreaking expansion with TLB Skincare ($16 – $18). This collection is formulated with nourishing ingredients that cleanse, hydrate, and soothe to reveal naturally balanced, dewy skin. After two years of intentional and strategic development of the formulas, TLB Skincare is The Lip Bar’s first launch in the skin care category. Taking a trip to better skin, this collection is power packed with superfood ingredients such as Hyaluronic Acid, Reishi Mushroom, Blueberry Extract, which aids in improving hyperpigmentation and dark spots, moisture retention, and gently nourishes the skin. The collection includes four essential products that offer beauty lovers a gentle, simple, and effective routine, perfect for makeup prep and removal. With self-care at the forefront, TLB Skincare boasts skin nourishing ingredients that provide a natural defense against blue light exposure, improved skin elasticity, collagen stimulation, anti-inflammatory and antioxidant properties to hydrate and brighten skin - all at an affordable price point. “TLB is about celebrating, encouraging, and providing effortless solutions to women to bring ease to their routines, without compromise. The same is true for our skincare innovation. Every element of TLB Skincare was thoughtfully designed and developed to give women balanced skin easily through efficacious ingredients and gentle formulas. We want to take women on a skin trip through self-indulgent and gentle skin prep that doesn’t break the bank,” said The Lip Bar Founder and CEO Melissa Butler. TLB Skincare provides a simple yet effective routine that prepares your skin for an even better makeup routine. The Clean Up Gel Facial Cleanser reveals a fresh base, the Snap Back Skin Serum plumps the skin and improves pores and texture for a radiant glow, and the Dew Me Daily Moisturizer has a lightweight consistency, allowing for buildable makeup application to achieve an effortless look. In the evening, remove makeup using the Total Meltdown Makeup Remover Balm. TLB Skincare Collection includes: Total Meltdown Makeup Remover Balm, ($16.99; 1.4oz.): A cleansing balm that quickly dissolves into a silky oil to remove makeup and other impurities. Infused with Hyaluronic Acid, Mushroom Extracts, and Rosehip Oil, the balm deeply cleanses while leaving the skin feeling nourished. Clean Up Gel Facial Cleanser, ($16.99; 3.0oz.): A soothing gel cleanser that turns into a soft lather when mixed with water, and gently removes dirt without stripping the skin. Infused with Cranberry Extract, Upcycled Blueberry Oil, and Reishi Mushroom Extract to replenish cell moisture and improve skin elasticity. Snap Back Skin Serum, ($17.99; 1.0oz.): The gently formulated and fast absorbing serum is infused with nourishing Mushroom Extract and Hyaluronic Acid, reducing the appearance of wrinkles, and brightening the skin with antioxidants. Dew Me Moisturizer, ($16.99; 1.5oz): A Lightweight daily moisturizer that absorbs quickly into the skin, reducing dullness and without clogging pores. The hydration boosting formula is made with Upcycled Blueberry Oil, Hyaluronic Acid, and Reishi Mushroom Extract to help preserve collagen and improve hyperpigmentation to reveal healthy skin. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details The Lip Bar First and Last PR: Hellen Ongaro and Camille Gordon thelipbar@firstandlastpr.com Company Website https://thelipbar.com/

January 27, 2023 09:00 AM Eastern Standard Time

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AAPI-owned Skincare Brand Three Ships Beauty Receives B Corporation™ Certification

Three Ships Beauty

Three Ships Beauty – a Canadian-based effective, transparent, and natural skincare brand – today announces that it is B Corp™ Certified. Three Ships Beauty is joining the ranks as a business achieving the highest standards of social and environmental performance, accountability, and transparency and has now made a legal commitment to stakeholder governance by disclosing this record of performance. The B Impact assessment examines a company’s impact on its workers, community, environment, and customers. 50.9 is the median score for an ordinary business and a score of 80 qualifies for B Corp Certification. Three Ships Beauty scored an overall 98.8 impact score, furthering its commitment to sustainability. Three Ships Beauty is only 1 of 102 skincare brands and 301 beauty brands to achieve this certification globally. “Achieving a status of this rank is such an honor and a true testament to the commitment that Three Ships Beauty makes,” said Connie Lo, co-founder of Three Ships Beauty. “From ingredient sourcing, product development, and distribution, to recycling and waste management, we are always striving to remain the natural, effective, and transparent skincare solution for our consumers.” Three Ships Beauty’s sourcing transparency feature on its website allows consumers to track every ingredient in their product down to its source. In addition, the brand is committed to shifting to 100% plastic packaging designed to be reusable, recyclable, or compostable by 2025. “This certification not only represents a commitment for the brand but a commitment for us as founders as well,” said Laura Burget, co-founder of Three Ships Beauty. “Our products are an extension of our vision and goals here at Three Ships Beauty. In order to possess this rank, we must continue to put our planet, our employees, and our consumers first in everything we do. We are thrilled to be joining the ranks of this global recognition and we know that this is only the beginning of the ways in which we can strive to do better for our people and the planet.” With this certification, Three Ships Beauty looks forward to continuing its devotion to transparency, accountability, and sustainability. To learn more, please visit https://www.bcorporation.net/ThreeShips. For more about Three Ships Beauty’s sustainability efforts, please visit https://www.threeshipsbeauty.com/pages/sustainability. ABOUT THREE SHIPS BEAUTY Founded by Connie Lo and Laura Burget, Three Ships Beauty has become an effective and natural skincare brand focused on transparency, that is transforming the clean beauty space with accessible products. From farm to shelf, each product includes science-backed plant-derived ingredients, no fillers or chemicals, and is housed in 100% recyclable packaging. Better for the planet and better for the skin, Three Ships promises to deliver uncomplicated skincare backed by natural ingredients and real science. Their impressive products and successful launches have led them to continuous product sell-outs, including their 6x sell-out hero product, Dream Cream, and 8x sell-out best-seller, the Dew Drops Serum. Three Ships has also been recognized for numerous awards and accolades including a Cosmopolitan Holy Grail Beauty Award, Glossy Beauty Award, and a HOLA! Beauty Award. Continuously choosing upcycled ingredients, innovative packaging, and a commitment to fulfill a circular economy, Three Ships has met the standard of sustainable and eco-friendly skincare every step of the way, and is EWG Verified, Vegan.org certified, Leaping Bunny certified cruelty-free, and certified Women Owned. Connie and Laura are in the Forbes 30 Under 30 Class of 2022, winners of the EY Entrepreneur of the Year® in Ontario (2022), RBC Canadian Women Entrepreneurs of the Year (2021), and appeared on CBC’s hit show Dragons’ Den (Canada’s Shark Tank). ### Contact Details Six One Agency Camryn Carlson camryn@six-one.com Company Website https://www.threeshipsbeauty.com/

January 26, 2023 08:03 AM Eastern Standard Time

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The Hottest 2023 Travel Trends and Destinations to Add to Your Bucket List

YourUpdateTV

Travel is on the rebound in 2023! Eighty percent of Americans report high degrees of excitement about travel this year, with 79% already having trips planned in the next several months, as reported in a recent study. Recently, Cruise and Travel Expert, and Editor-in-Chief of Cruise Critic, Colleen McDaniel, partnered with Norwegian Cruise Line on a nationwide satellite media tour to discuss top travel trends and destinations for 2023. A video accompanying this announcement is available at: https://youtu.be/z3UQEcR_x50 With Companies like Norwegian Cruise Line reporting record demand going into 2023, it demonstrates travelers are ready to get away…and sail away. In fact, a recent AAA survey finds 52% of U.S. adults are just as likely or more likely to consider taking a cruise vacation than they were before 2020. That number is up from 45% one year ago. For those looking to maximize their vacation, cruising is a great option. It provides travelers with the opportunity to visit multiple destinations with only having to unpack once. You can discover Europe’s most charming port cities and wake up in a new country each day; and for those looking to reconnect with nature, a voyage through Alaska’s Inside Passage takes travelers up close to the natural beauty and wildlife of the destination. With cruising, it’s just as much about the journey as it is about the destination. From discovering new places, to enjoying new experiences, cruising provides the variety and immersive experiences travelers are looking for. In fact, Norwegian Cruise Line sails to nearly 400 destinations worldwide and is preparing to debut its next groundbreaking ship – Norwegian Viva – during the summer of 2023. As of January 24th, NCL is offering 50% off all cruises, plus free airfare for the second guest, free open bar, free specialty dining, free excursions, free WiFi, and more! Go to ncl.com to learn more about available itineraries and to start planning your long-awaited vacation at sea. About Colleen McDaniel Colleen McDaniel is Editor-in-Chief of Cruise Critic, the world’s largest online cruise resource. She considers cruising to be a true passion, having traveled the world by water – from Alaska, the Caribbean and Hawaii, to Europe’s rivers, Antarctica and Africa – on ships of all ships and sizes. She’s regularly quoted as a cruise expert in media outlets across the country, including outlets like The Associated Press, Good Morning America, CNN, FOX Business, CNBC, The New York Times, Travel + Leisure and Skift. Cruise Critic is the world’s largest cruise reviews and information site, offering a comprehensive resource for cruise travelers -- from first-time cruisers to avid cruise enthusiasts. The site features more than 50M+ opinions, reviews & photos and hosts the world's largest online cruise community. Cruise Critic is a subsidiary of TripAdvisor, Inc. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 25, 2023 04:11 PM Eastern Standard Time

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Survey reveals the leading causes of weight gain — and it’s not just food or lack of exercise

Able

Rising global overweight and obesity rates are typically attributed to overconsumption and a lack of movement. However, new research highlights the far more complex combination of lifestyle choices and challenges that cause weight gain. In a survey 1 of over 100,000 users of Able, a health coaching app that tailors personal programs to each individual to help them achieve their goals, users most commonly attributed their weight gain to stress (24.5%), family life (12.5%), medication (11.7%) and work (10.9%). Likewise, 57.7% of overweight people get just five to seven hours of sleep each night, with poor sleep quality a major risk factor for obesity. Data shows that diet does play a role, but more so due to what people consume, rather than how much. Some 79.3% of respondents stated that they eat three or fewer meals daily. However, 26.8% most commonly consume sweet foods throughout the day. Likewise, 19.2% regularly eat fried food, 16.6% consume caffeine and 9.3% drink alcohol, all of which have been linked to weight gain. The survey also found that many users signing up to Able had debilitating health conditions that can impact the ability to lose weight. Some 12% of females and 2% of males reported suffering from depression and anxiety. Likewise, 6% of women and 1% of men had insomnia, while 4% of women and 1% of men reported being asthmatic. In addition, 6% of women reported hormonal issues. “The human body is intricate and reaching our optimal weight is never so straightforward as moving more and eating less,” Roman Taranov, CEO and founder of Able said. “As this data shows, it's often not for lack of trying, but to achieve results you really must consider each person’s body, mind and situation. With an action plan that targets the specific factors that impact an individual, no reasonable weight loss goal is unachievable.” Hoping to improve their health (23.9%), feel good (21.5%) and live longer (16.7%), almost a third of users had tried gym exercise. Similarly, 24.4% had tried a restrictive diet and a further 21.2% attempted a fitness-focused diet. However, losing weight requires addressing the various factors that impact our body, from diet to rest to medication, while staying motivated and working around our busy schedules. The survey data was collected from more than 100,000 people who submitted responses to the intake questionnaire for Able's weight loss program. Overall, 57% were aged over 50 and 20% under 30. Women made up 81% of respondents. 1 Research findings based on a survey questionnaire to members of the Able community that was completed between December 2022 and January 2023. 102,361 adults aged between 18 and 48 based around the world responded to the survey. About Able Able is a digitally native health and wellness platform that provides access to high-quality, comprehensive weight care from start to finish, at the cost of an affordable monthly subscription. Founded in 2021, Able’s weight loss program works because it treats the whole person, addressing every factor that impacts weight. Able clients achieve lasting results by making better food and movement choices, with the support and accountability of a personal health coach within the app who guides them in adapting their lifestyle and habits. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://ableapp.com/

January 25, 2023 08:00 AM Pacific Standard Time

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Innersense Organic Beauty Donates $210,000 for Annual Season of Giving

Innersense Organic Beauty

Award-winning clean hair care brand Innersense Organic Beauty raised over $210,000 for five nonprofits during November and December of 2022. Innersense Organic Beauty first started its annual Season of Giving campaign in 2019, benefiting organizations dedicated to a range of passions, from hunger to safe cosmetics advocacy, equality, and cancer support. In 2022, this seasonal effort raised $210,000 during the holidays, breaking the former record from previous years. The five-week Season of Giving campaign, kicked off the week of Thanksgiving, starting November 21, 2022, introduced a new nonprofit each Monday and encouraged Innersense Organic Beauty clean hair care consumers to shop with their hearts. The brand, in turn, donated 20% of all web sales each week to the designated nonprofit. Innersense Organic Beauty’s in-house team chose nonprofits that focused on issues near and dear to its heart, such as the women advocacy, female cancer support and Williams Syndrome, a genetic condition that affects the adult daughter of founders Greg and Joanne Starkman. Organizations benefiting from the fourth annual campaign included Feeding America, Breast Cancer Prevention Partners, Women’s Voices for the Earth, Lipstick Angels and Williams Syndrome Association. “Innersense Organic Beauty was created to help support our stylists by caring for these valued caregivers. As a leader in the clean beauty space, we also see ourselves as caregivers for our salon professionals, consumers and the community at large,” shares Greg Starkman, CEO and Founder, Innersense Organic Beauty. “We are grateful to be able to give back to organizations we are passionate about, and incredibly thankful to our dedicated community that continues to support our brand and this campaign each year, as they put their hearts behind holiday shopping.” The brand also updated its e-commerce website during the third quarter in 2022 to introduce Beam Impact, a new plug-in that allows consumers to donate a percent of their online purchase to the charity or cause of their choice. Innersense rotates the partner options seasonally to provide visibility and opportunity to the many philanthropic causes they support, including California Coastkeepers Alliance, The Loveland Foundation and many more. “This is absolutely amazing, we are incredibly grateful for this generous gift. The community you have built and inspired is so beautiful. Thank you for being thought leaders in business, family and philanthropy. It is people like you that change the world,” says Renata Helfman, Founder & Executive Director, Lipstick Angels. “We feel truly blessed to be partners with all of you.” The brand plans to continue its philanthropic efforts in 2023 with goals to surpass 2022 giving. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details BPCM Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

January 24, 2023 12:00 PM Eastern Standard Time

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Travel Technology Association Files Comments with DoT Supporting Transparency & Consumer Protections

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry and consistent advocate for public policy that supports a competitive and transparent marketplace, filed comments today in response to the Department of Transportation’s (DOT) Notice of Proposed Rulemaking (NPRM) on “ Enhancing Transparency of Airline Ancillary Service Fees ” (DOT-OST-2022-0109). “Travel Tech has long supported the U.S. Department of Transportation’s efforts to ensure consumers have access to critical ancillary fee information. We did so in 2014 and are doing so again in 2023,” stated Laura Chadwick, President & CEO of the Travel Technology Association. “For too long, consumers have lacked the consistent ability to know the true cost of different flight options.” In its comments, Travel Tech addresses how ancillary fee information should be provided to ticket agents. In its proposed rule, the DOT seeks to omit global distribution systems from receiving mandatory ancillary fee data from airlines. “Travel Tech strongly recommends that ancillary fee data be shared with all channels that distribute fare and schedule information,” Chadwick continued. “It is the most simple and direct way to solve the issue of ancillary fee transparency for consumers.” Travel Tech also filed a petition today requesting a hearing on DOT’s proposed requirement to display the critical ancillary fee information on the first page of online search results. Travel Tech addresses this matter in its comments. “Our members are the leading innovators in creating consumer-friendly online travel information sites. We are deeply concerned about the DOT’s first-page search results requirements included in the proposed regulation. These rules, if adopted as written, will clutter and confuse the online air travel shopping experience for consumers. This is especially true for travel comparison sites that display multiple airlines’ schedules and fares,” said Chadwick. “In our comments and hearing petition, we argue that the Department should not displace ticket agents’ well-established expertise with a government-regulated website design mandate. Ticket agents should have the flexibility to design appropriate displays of ancillary fees and develop innovative new methods for consumers as well,” Chadwick continued. ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Travel Technology Association Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

January 24, 2023 10:00 AM Eastern Standard Time

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Financial Literacy for High $chool $tudents

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/IxBeWS6oSRI Would it surprise you to know that high school students, like most Americans overall, display a strikingly low level of financial knowledge. 75% of students graduate unprepared to do basic financial tasks like manage a budget, build credit, and save for their future. Financial mistakes during early adulthood could have meaningful consequences post-graduation. A lack of financial literacy is linked to less confidence, higher debt and less savings, on average. Across classrooms, there’s a growing need for financial education and that is where Intuit and Suh Family Foundation come in. Intuit and the Suh Family Foundation are partnering to bring financial literacy education to high school students in some of the nation’s largest school districts in Dallas, Los Angeles, and Oakland. This ensures teachers, staff and local partnering nonprofits can continue to leverage financial education in future years. The program follows a successful pilot serving students in the Portland Public Schools through a partnership with Self Enhancement, Inc., where Intuit and the Suh Family Foundation provided workshops and training to staff to deliver personal finance education to students. Through the program expansion, Intuit is equiping teachers with a financial literacy curriculum and skills-building resources, providing students across the country with a stronger financial foundation. Across classrooms, there’s a growing need to teach personal finance skills. Greater financial literacy tends to translate into higher financial well-being – yet 28% of adults say they’ve never participated in a financial education program. 1 Those with a stronger understanding of personal finance topics are more likely to spend less than their income, have emergency funds set aside, and take steps to plan for their long-term financial future. 2 Intuit is pairing its expertise on essential personal finance topics, including taxes, savings, and budgeting with expertise from the Suh Family Foundation in wealth building, credit management and investing. “Intuit believes every student should have the opportunity to prosper, regardless of zip code. Our partnership with the Suh Family Foundation helps us scale our personal finance programming across Intuit’s Prosperity Hub School Districts,” said David Zasada, VP Corporate Responsibility at Intuit. “We aim to instill confidence for teachers who are tasked with teaching core finance topics and help build confidence for students as they take this financial education into the real world upon graduation.” Intuit and the Suh Family Foundation are bringing hands-on workshops, resources, and ongoing support to select schools within Intuit’s Prosperity Hub School District Program, including Los Angeles Unified School District (LAUSD), Inglewood Unified School District and Compton Unified School District in the LA area, Oakland Unified School District (OUSD) in the San Francisco Bay Area, and Dallas Independent School District (DISD) in Dallas, Texas. For teachers living outside of school districts where live workshops will be available, Intuit has made its financial literacy curriculum publicly available at no cost at: www.intuit.com/financialbasics About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With more than 100 million customers worldwide using TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social. About The Suh Family Foundation Founded by Ndamukong and Katya Suh, the Suh Family Foundation works hand-in-hand with communities to supply resources across three pillars that were pivotal to the Suh’s own success: education, health and wellness, and empowerment. The Foundation is a family-run and operated non-profit organization. For more information on the Foundation and opportunities to get involved, please visit https://www.ndamukongsuh.com/philanthropy. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 23, 2023 10:05 AM Eastern Standard Time

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Agile Therapeutics: This BioPharma Firm Is Nimbly Solving Unmet Needs For Women

Agile Therapeutics, Inc.

By Johnny Rice, Benzinga Al Altomari, Chairman and CEO of Agile Therapeutics Inc (NASDAQ: AGRX), was recently interviewed by Benzinga. Agile Therapeutics says it is a women's healthcare company dedicated to fulfilling the unmet health needs of today’s women. Its products and product candidates are designed to provide women with contraceptive options that offer freedom from taking a daily pill, without committing to a longer-acting method. The company’s flagship product is Twirla® (levonorgestrel and ethinyl estradiol), a non-daily prescription contraceptive utilizing a transdermal system. Twirla is based on proprietary transdermal patch technology, called Skinfusion®, designed to allow drug delivery through the skin. Watch the full interview here: Agile Therapeutics is a women's healthcare company dedicated to fulfilling the unmet health needs of today’s women. Our product and product candidates are designed to provide women with contraceptive options that offer freedom from taking a daily pill, without committing to a longer-acting method. Our initial product, Twirla®, (levonorgestrel and ethinyl estradiol), a transdermal system, is a non-daily prescription contraceptive. Twirla is based on our proprietary transdermal patch technology, called Skinfusion®, which is designed to allow drug delivery through the skin. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Matt Riley - Head of Investor Relations & Corporate Communications mriley@agiletherapeutics.com Company Website https://agiletherapeutics.com/

January 20, 2023 08:45 AM Eastern Standard Time

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Longing for Pristine Beaches and Turquoise Waters?

YourUpdateTV

Recently, the Commissioner for the U.S. Virgin Islands Department of Tourism, Joseph Boschult conducted a satellite media tour to share tips on how to best experience the U.S. Virgin Islands. If you are longing for pristine beaches and turquoise waters, the U.S Virgin Islands offers some of the best beaches and resorts found anywhere in the world. A video accompanying this announcement is available at: https://youtu.be/V2al2NCSyZQ New year, new outlook, new travel plans! About 40 miles east of Puerto Rico, the U.S. Virgin Islands comprise a United States territory located in the northeastern Caribbean Sea. The three islands are St. Croix, St. John, and St. Thomas. Major U.S airlines offer direct daily flights from the U.S. mainland and Puerto Rico to the islands. The islands are perfect for leisure or business travel, the U.S. Virgin Islands features breathtaking, world-renowned beaches, an international marine industry, European architecture, and a burgeoning restaurant industry. No passports are required from U.S. citizens traveling from the U.S. mainland or Puerto Rico. Resilience in Tourism During Covid and the Great Comeback With three to four ships visiting per day, the USVI is one of the largest cruising destinations in the Caribbean. Before the pandemic, cruising injected over $300 million into the local economy and accounted for about 70% of the tourism business. Unlike other islands in the Caribbean, the airports in the USVI never closed. In addition, implemented an online travel screening portal and worked closely with all of their local partners, including restaurants, hotels, excursion companies, and other tourism-related businesses. The USVI is gearing up for a very successful 2023. USVI had the highest increase of visitors in the Caribbean from 2019 vs 2022. Best Places to Travel to in 2023 The editors of Conde Nast Traveler put the USVI at the top of its Best Places to Go in 2023 citing the islands’ new hotels, resort openings, the national park, and Carnival festivals. The editors at Travel + Leisure ranked USVI as one of its 50 best 2023 destinations in its “For Beach Vibes” section. Yahoo! Life listed the USVI as one of the top ten tropical islands to get to in under three hours from the U.S. Readers of Porthole Cruise and Travel Magazine voted USVI as the Best Caribbean Cruise Destination for 2023. Frommer's also gave the island territory top billing in its annual Best Places to Go in 2023 list. New Brand Campaign: Naturally in Rhythm, what that Means for the USVI The campaign is designed to supports the hotel recovery and to inspire visitors to fall naturally in rhythm with the diverse culture, natural wonders, and beautiful hotels and resorts of St. Thomas, St. Croix, and St. John. The new campaign also reminds visitors that they can come again to escape the stresses of city lifestyles and to invite newcomers to imagine tasting our unique cuisine, laying on our powdery beaches, swimming in our pristine waters, and exploring our historic cobblestone streets and protected national parks. It speaks to travelers seeking an authentic Caribbean experience comprising food, heritage, culture, and nature without having to leave U.S. soil. Among other aspects of the campaign is the revamped USVI tourism website, which contains a more comprehensive trip- planning section that highlights restaurants, shops, services,and other businesses that cater to tourists in the destination. In addition to dynamic content, the site uses new imagery that keeps it authentic and enthralling at the same time. Food- Sharing and Culture Local signature USVI dishes include Johnny Cakes, deep-fried bread made from cornmeal; pate, a ground beef, chicken, or salted cod wrapped in dough and deep-fried; peas and rice, kidney beans with brown rice; or fungi, the Caribbean version of polenta. Locally made fish soup is served for breakfast, lunch, and/or dinner. Another popular dish is callaloo soup, which is made with daheen plant leaves, okra, local herbs, and sometimes meats or seafood. Wash it all down with a local Cruzan Rum signature cocktail. The USVI is rich with historic and cultural influences include Danish, French, Spanish and African - Danish the most prevalent. Carnivals are celebrated in the USVI in December/January on St. Croix, June/July on St. John, and April/May on St. Thomas. For more information visit: visitusvi.com BIO: JOSEPH BOSCHULTE Joseph Boschulte is the Commissioner for the U.S. Virgin Islands Department of Tourism. Commissioner Boschulte brings over 30 years of experience in business, finance, and government to the tourism department. The Commissioner has held high-level positions in transportation, utilities, telecommunications, finance, government development and investment banking with a proven track record of improving organizational performance and growth. Boschulte formerly served as President and CEO of The West Indian Company Limited (WICO), Chief Financial Officer of both the Virgin Islands Water and Power Authority, the Government of the Virgin Islands Employees’ Retirement System, and chaired the VI Public Services Commission. Additionally, Boschulte serves as the former Vice President of Institutional Advancement at the University of the Virgin Islands (UVI), Executive Director for UVI’s Reichhold Center for the Arts, Senior Vice President of Corporate Finance with Wachovia Securities in Atlanta, and Vice President of Banc of America Securities in Charlotte and New York City. Currently, Boschulte serves as the Chairman for the Board of Directors of The West Indian Company Limited (WICO) and sits on the board for the Virgin Islands Port Authority. He is also a member of the US Travel Association. Commissioner Boschulte earned his MBA from Darden School of Business at the University of Virginia. A family man first, Commissioner Boschulte is a husband to his wife Aisha, and proud parents of children Jaeden and Janae. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 19, 2023 03:20 PM Eastern Standard Time

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