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Yerbaé Brands Achieves 200%+ Sales Growth, Fueled by Plant-Based Beverages; CEO Todd Gibson Shares Insights

Yerbaé Brands Corp.

Yerbaé Brands Corp. ( TSXV: YERB.U ) recently revealed impressive sales growth, as detailed below: February 2023 sales increased by approximately 223% compared to the prior year period January 2023 sales increased by approximately 227% compared to the prior year period The company's sales for the calendar year 2023 total around $2.8 million (USD) so far CEO Todd Gibson provided exclusive commentary to Benzinga, stating, "Yerbaé is building a strong growth business and quickly becoming a challenger brand in the US market. Our success stems from creating an experience that resonates with consumers by delivering clean energy beverages that cater to their daily energy needs. We are thrilled to have consumers become stockholders in our incredible company through our recent public listing on the TSXv exchange." Additionally, Yerbaé announced the upcoming release of two new on-trend flavors: Lemonade and Yuzu Lime. These exciting additions to Yerbaé's line of functional plant-based beverages will be available in April 2023. About Yerbaé Brands Corp. Founded in 2017 by Todd Gibson and Karrie Gibson, Yerbaé Brands Corp., (TSXV: YERB.U) is disrupting the energy beverage marketplace with great tasting, zero sugar, zero calorie beverages, while using plant-based ingredients that are designed to meet the needs of the wellness forward consumer. Harnessing the power of nature, Yerbaé’s celebrity ingredient (Yerba Mate) is known to produce 196 different vitamins, minerals and nutrients that also produces caffeine.By combining Yerba Mate, a South American herb with its premium ingredients and flavors, Yerbaé provides consumers with a no compromise energy solution. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, and gluten free. Find us @DrinkYerbae on Instagram and Facebook Disclaimer for Forward-Looking Information This news release contains forward-looking statements relating to the Company. Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future, including: that Yerbae will deliver consistent growth and that Yerbae is a leading player in the plant-based functional energy beverage industry. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. The material assumptions supporting these forward-looking statements include, among others, that the demand for the Company’s products will continue to significantly grow; that the past production capacity of the Company’s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company’s products; that the Company’s brokers and distributors will continue to sell and prioritize the Company’s products; that there will not be interruptions on production of the Company’s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company’s products; and that the Company will be able to obtain additional capital to meet the Company’s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of energy drinks; the fact that consumers may not embrace and purchase any of the Company’s products; additional competitors selling energy drinks reducing the Company’s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and/or not satisfy increased production quotas; the potential for supply chain interruption due to factors beyond the Company’s control; the fact that there may be increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace energy drink products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers, brokers, and distributors; the Company’s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions.These forward-looking statements are made as of the date of this news, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations and intentions contained in this presentation are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in greater detail under "Risk Factors" in the Company’s Information Circular dated November 15, 2022 available on SEDAR at www.sedar.com.Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. Contact Details Yerbaé Brands Corp. Investor Relations investors@Yerbae.com Company Website https://Yerbae.com/

March 24, 2023 09:28 AM Eastern Daylight Time

Easter 2023 Gift Guide

YourUpdateTV

Easter is just around the corner, and many of us have already started thinking about how to fill up those Easter baskets. While Easter candies and chocolate bunnies are a must, it can be difficult to figure out what to get for the kids in your life. Recently, Toy Trends Specialist with The Toy Association, Jennifer Lynch, participated in a nationwide satellite media tour to discuss the top toys and trends for Easter 2023. A video accompanying this announcement is available at: https://youtu.be/6h659k4dOhc Embracing the Easter Spirit If you’re looking to embrace the Easter spirit, but want to keep things sugar-free this year, the LEGO Creator 3in1 White Rabbit is a perfect option. With this set, builders can create their own white bunny, along with a carrot and flower to munch on. Then, they can rebuild it into a cockatoo parrot and place it high up in the trees, or rebuild it again as a white seal enjoying a fish as a snack. Collectibles The Disney Doorables Squish’Alots Series 1 collectible figures are a great option for the Disney and Pixar fans. Series 1 includes 50 squishy characters from fan-favorite films. Each figure is approximately one-inch tall. Kids can recreate classic Disney tales or invent new adventures with the characters. Plus, there’s a squishy factor to all the characters for added fidget fun. Another great option for collectors is Ami Amis™. This is a collection of soft and cozy tight-knit plush toys, made of huggable, soft material with adorably cute details. The four-inch Ami Amis™ bring to life real-world objects—from food to animal pals to retro gadgets— and each character has its own personality and backstory. Sensory Toys Sensory toys have become very popular in recent years, and the Kinetic Sand Mermaid Crystal Playset is the perfect addition for the sensory bin. This playset puts kids on a treasure hunt digging through more than a pound of Kinetic Sand to uncover a reusable mermaid-shaped key, clamshell mold, shell scoop, pearls, gems, and more. Kids can then use all that’s included to create their own sand art. No-Mess Activities Crayola’s mess-free line of coloring kits, Color Wonder, continues to grow with additional characters, coloring pages, and more. The latest collection introduces new characters kids know and love, from Bluey and Gabby’s Dollhouse, to the Color Wonder Foldalope collection. Kids can color their favorite characters while staying magically mess-free with the specially formulated markers and paper. A bonus for parents, too, is that each envelope doubles as a unique storage solution for creativity on the go or simply to keep things nice and tidy at home. For more information on all of these toys and more, visit thegeniusofplay.org. About Jennifer Lynch As an official spokesperson and toy trends specialist for The Toy Association, Jennifer Lynch chats with toymakers throughout the year to track trends and developments impacting the toy aisles and kids’ entertainment. She has been interviewed by publications including New York Magazine, Inc. Magazine, The Spruce, and Insider, and has made appearances on the TODAY Show, Fox & Friends, KTLA-TV, Good Day Philadelphia, WGN Chicago, WNBC New York, Bloomberg Radio, and CNET, among others. She also serves as the narrator for The Genius of Play’s "Once Upon a Playtime" podcast, which invites listeners to rediscover the value of play through real-life, personal stories of actors, artists, entrepreneurs, and more. Jennifer has more than a decade of experience covering the toy and kids’ entertainment industries. Prior, she served as the editorial manager for aNb Media and its b2c review site TTPM.com, where she oversaw all digital and print communications, reviewed product, and co-hosted a web series conducting in-depth interviews with toy industry executives. She began her career in her home state of Pennsylvania, handling marketing communications for Penn State’s art galleries (her alma mater). She resides in New Jersey with her husband and daughter. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 23, 2023 10:14 AM Eastern Daylight Time

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Kim Sledge of Sister Sledge, the recording artists behind the international hit song “We are Family” Urges Support for The American Center for Cures

The American Center for Cures

Kim Sledge of Grammy Award winning vocal group Sister Sledge, famed for its international hit song and platinum album, “We are Family,” advocated her support for The American Center for Cures (ACC), an audacious “moonshot” mission to prevent, treat or cure diseases that plague every American family, with a new song titled, “ Unity Strong.” Ms. Sledge also shared personal commentary in support of the ACC: “I’m Kim Sledge from the recording group Sister Sledge. We recorded the international hit song, ‘We Are Family.’ I write today in support of The American Center for Cures. Having had the privilege of traveling around the world and looking in the eyes of people of all colors, ages, and cultures, and having seen both healthy, as well as, unfortunately disease affected communities, I am in full support of an initiative I was introduced to by a very dear friend of our families, Mr. Lou Weisbach, CEO and Co-Founder of ACC. Lou, Ruthie, and their family have, over the years, shared in and supported some of my family’s great times and losses. To think that some of those sad times could have been avoided, but even more to know, now there’s a new hope, and soon other families won’t have to go through the despair of disease and loss. I am truly grateful and ecstatic to hear of the possibilities The American Center For Cures has planned. Its mission is awe inspiring and I believe it is divinely designated for such a time as this. Globally, we are in dire and imminent need of a fully funded mission to prevent, treat and cure the diseases that plague every American family. Today, I cry out for unity regarding the efforts of the ACC which can bring healing wholeness and perhaps a bond of peace. We are all diverse families sharing this small planet and we all want the same thing: healthy longevity. The ACC is unequivocally the right solution to confront the nation’s health crisis and the plan is already in place. Right now, we need only to act on it by uniting our hearts, hope, and hands in active support with quick fire momentum to result in an epic unified outcome. Let’s put these disease groups out of business. Too many families have been desperate for far too long. It’s time for prevention, cures, healing, and wholeness. Lou and Dr. Boxer have taken the position of warriors for this cause. In unity, let’s put our hands to the plow with them and burst open the doors for The American Center for Cures. I’ve often heard it said, ‘how good and pleasant it is for brothers to dwell together in unity.’ I see only one other place where we as families strive with greater unity, and that place is in love. We can do this, together. We are family. We are unity strong.” The ACC initiative was introduced by co-founders Lou Weisbach and Dr. Rick Boxer, who was recently appointed by President Joseph Biden to the National Cancer Advisory Board. Their tireless, exemplary, and passionate efforts will enable us to turn theory into practice and finally make the families of our nation and the world recipients of long-awaited prevention, treatments, and cures through fully funded mission-based entities in the private sector individually focused on major diseases with CEO’s that are accountable and responsible to finally get the job done. Former Secretary of Health Tom Price commented that, “when this plan is approved it will rival the greatest achievements in US history and offer the sense of urgency that all American families yearn for and deserve when battling disease.” Ms. Sledge, who is also an ordained minister, and the ACC CEO Lou Weisbach are available for interviews to personally discuss this bipartisan initiative and its mission to unite medicine, science, pharmaceuticals, business, and government to seek out new treatments and cures for Alzheimer’s, diabetes, Parkinson’s, mental diseases, many forms of cancer, and several others. You can listen to “Unity Strong,” Ms. Sledge’s new song dedicated to mission of the ACC, here. About American Center for Cures The American Center for Cures (ACC) initiative is a bipartisan mission to prevent, treat and cure diseases that plague every American family. The initiative will be funded by the sale of $750B bonds by the Federal Reserve, providing the capital needed to accelerate the current trajectory of medicine. Annual interest will be paid through the licensing of new compounds and drugs to pharmaceutical companies. The principal will be repaid by savings provided to the United States Government through successes in the areas of prevention and cures. The ACC business model will cost the government and taxpayers nothing, making this the single most impactful investment on behalf of the American people in the nation’s history. For more information, please visit https://theamericancenterforcures.org. Contact Details Jenna Beaucage +1 508-340-6851 jbeaucage@rainierco.com Company Website https://theamericancenterforcures.org

March 23, 2023 08:15 AM Eastern Daylight Time

Detecting Early Signs of Heart Disease

YourUpdateTV

One in five people worldwide have inherited high lipoprotein(a) and most don’t know it. Because high Lp(a) isn’t screened for, often the first sign of this condition can be a heart attack or stroke. There are more than 60 million people in the United States at high risk for a heart attack or stroke because they were born with high lipoprotein(a). Recently, Katherine Wilemon, founder and CEO of the Family Heart Foundation, teamed up with preventive cardiologist Dr. Seth Baum, chief scientific officer of Flourish Research, on a nationwide satellite media tour to raise awareness and encourage people to get screened. A video accompanying this announcement is available at: https://youtu.be/NGQBZxqF-GI Lp(a) is a cholesterol-like substance that is unrelated to the food you eat or how you live. People inherit Lp(a) levels from their parents and high levels of Lp(a) significantly increase your likelihood of having a heart attack or stroke. High Lp(a) is a "triple threat" as it can clog your arteries like LDL cholesterol but it also promotes inflammation and increases the risk of your blood clotting. If you have heart disease or have had a stroke, or someone in your family has experienced cardiovascular disease, it is important to get screened for high Lp(a). In addition, if your LDL cholesterol is very high — over 190 mg/dL —you should also have your Lp(a) tested. Research from the Family Heart Foundation revealed that fewer than 1% of Americans had ever had their lipoprotein(a) tested – and it’s a simple blood test. “The truth is with 20% of the population affected, and heart disease continuing to be the single biggest threat to one’s ability to live a long healthy life, everyone should be screened,” said Dr. Baum. The Family Heart Foundation declared March 24 Lp(a) Awareness Day to raise awareness worldwide. In its second year, this day draws attention to high Lp(a) as an under-recognized cause of premature heart disease and stroke. “March 24 is a perfect time for everyone to think about their family history, be screened for high Lp(a) and maybe change the future for millions of Americans,” said Wilemon. For more information, visit FamilyHeart.org. The Family Heart Foundation’s Care Navigation team can answer questions and connect you to a healthcare provider near you. About Katherine Wilemon On the month she turned 39 years old, Katherine Wilemon’s world was rocked by a heart attack caused by a complete artery blockage. It was the importance of family that drove Katherine to investigate the deeper physiological issues that contributed to her cardiac event. She learned that she had familial hypercholesterolemia (FH), and, years later, that she also had elevated levels of lipoprotein(a). The more Katherine advocated for herself, the more she encountered an inadequate understanding of genetic conditions such as FH. Always an entrepreneur, she founded the Family Heart Foundation in 2011 to increase early diagnosis and treatment. Over the years the Foundation has helped create a national research registry for FH, established diagnostic codes and consensus statements for care, and provided a community for those living with inherited cholesterol disorders. Now, the organization has expanded to drive awareness and scientific understanding of Lp(a) so that others with high levels can better protect themselves and their families. About Seth Baum, MD, FACC, FACPM, FAHA, FNLA, FASPC Dr. Seth J. Baum is Chief Scientific Officer at Flourish Research, and clinical affiliate professor of Cardiology at FAU Medical School. He actively consults in Clinical Lipidology and Cardiovascular Disease Prevention and continues to offer lipoprotein apheresis for patients in southeast and central Florida. Dr. Baum has practiced Preventive Cardiology and Clinical Lipidology since 2000. He is a fellow of the American College of Cardiology, the American Heart Association, the American College of Preventive Medicine, the National Lipid Association, and the American Society for Preventive Cardiology. Dr. Baum is a past President of the American Society for Preventive Cardiology (ASPC). He currently serves on both the ASPC and Family Heart Foundation Advisory Boards. He has published over 100 peer reviewed papers and abstracts as well as two books. In 2013, he was awarded Cleveland Heart Lab’s “Heart Award” for lifelong dedication to Preventive Medicine. In 2019, Dr. Baum received Mended Hearts’ biennial Dwight Emary Harken Award. Dr. Baum is the Founder of Excel Medical Clinical Trials, LLC, a consortium of clinicians dedicated to the safe and professional conduct of high-level scientific trials. He has served as Principal Investigator in over 100 clinical trials covering a broad range of disease states. Dr. Baum is the Chief Scientific Officer of Flourish Research, a leading national clinical research company. Dr. Baum is a graduate of Columbia College and Columbia College of Physicians and Surgeons, and completed training in Internal Medicine, Cardiology, Interventional Cardiology, and Electrophysiology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 22, 2023 09:19 AM Eastern Daylight Time

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Global Wellness Company Fine Hygienic Holding Launches eon Longevity, an All-Natural Herbal Longevity Supplement

Fine Hygienic Holding

Fine Hygienic Holding (FHH), one of the world’s leading wellness groups, today announced the launch of eon ™, a powdered, herbal beverage supplement that supports overall health and longevity. Comprising an all-natural, proprietary herbal blend, eon Longevity +Plus (eon’s signature product) underwent one of the largest clinical studies in the supplement space. The results verified that eon supports the health of the cardiovascular, respiratory, and gastrointestinal systems; regulates normal metabolic balance; and helps reduce inflammation — all of which result in a healthier and stronger body. One of the most impactful findings is eon’s ability to reduce inflammation, which is a breakthrough since inflammation is at the core of most, if not all, diseases in the human body. “With these outstanding clinical results, it can be argued that eon could be the healthiest beverage a person can consume and should be part of everyone’s personal wellness program to improve quality of life and even life expectancy,” said Medical Wellness Association (MWA) President Dr. Christopher Breuleux, who underwrote the clinical study. “We are a company devoted to improving people’s health and lives by providing reliable, tested, high-quality products,” said eon Founder and FHH President of Wellness Elia G. Nuqul. “We are extremely happy to finally make this amazing product available after more than 3.5 years of hard work. The biggest reward in all this is knowing we have something that can really improve people’s health and lives, and unlock their longevity at an affordable price.” eon is the first FHH product to be fully procured, manufactured, packaged and launched in the U.S. The beverage supplement has also been professionally certified by the MWA. FHH CEO James Michael Lafferty said, “eon reduces total body inflammation, resulting in significant health benefits. You will not find a modern drug using these powerful ingredients to battle inflammation, which is often linked to conditions such as cancer, heart disease, diabetes, asthma, and Alzheimer's disease.” Inspired by Tea from the Mediterranean The inspiration behind eon’s innovation came from a viral video viewed by Lafferty and Nuqul. It featured a centenarian man youthfully navigating his village, climbing trees, and attributing his long and healthy life to his herbal tea. Captivated by this video, Nuqul embarked on an international sojourn to locate the elder gentleman and learn directly about the drink that kept him so spry. After studying, modifying, and enhancing the tea with the MWA, eon is the result. “eon is a beautiful marriage of nature and science. The ingredients of this beverage supplement have been tested independently and proven to have significant health benefits, most notably in the battle of inflammation and the systemic problems it causes,” added Lafferty. “Here was this centenarian living a healthy and full life attributed to drinking this drink, so we asked ourselves: What if the root to longevity is in the Mediterranean — and what if this benefit was available to everyone for the same price as a cup of coffee?” Clinical Study Results The clinical study, underwritten by the Medical Wellness Association, was one of the largest ever in the wellness supplement industry. Each participant consumed the beverage daily, all under medical supervision. The clinical trials scientifically proved, with statistical significance, that the consumption of eon Longevity +Plus yielded a range of health benefits, including: Reduces and controls inflammation and pain, a breakthrough since inflammation is at the core of most, if not all, diseases in the human body Supports cardiovascular and respiratory health Powerful source of antioxidants Regulates normal metabolic syndrome and improves gastrointestinal (gut) health Improves kidney and liver function (*amongst a subset of the clinical study) Reduces pre-diabetes risk factors Reduces stress Improves mood, vitality and sleep eon Now Available In addition to the clinically proven eon Longevity +Plus (which includes the highly bioavailable curcumin), customers also have access to eon Longevity, which is the all-natural herbal proprietary blend inspired by the centenarian man (without the curcumin). For best results, consume either blend at least once daily mixed with warm or cold water on an empty stomach. It may also be added to other beverages such as coffee or tea. The beverage supplement is only available as individual stick packs online at www.eon-longevity.com. About eonThe eon Longevity Blends™ are all-natural, herbal beverage supplements inspired by a generations-old formula and created by nature. Through one of the largest clinical studies conducted in the supplement space, eon Longevity +Plus (eon’s signature product) has been scientifically proven to provide significant health benefits when consumed at least once a day, especially through the reduction of inflammation. eon is part of Fine Hygienic Holding, one of the world’s leading wellness groups. More at www.eon-longevity.com. About Fine Hygienic HoldingFine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products, including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls. It also offers away-from-home products to accommodate all types of private and public institutions in addition to its advanced range of personal protective equipment and long-lasting germ protection solutions. FHH also brings Nai natural iced teas and innovative nutritional supplements, such as eon and Motiva, to the market. Contact Details Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

March 21, 2023 05:20 PM Eastern Daylight Time

Traveling on a Budget in 2023

YourUpdateTV

While prices for flights, hotels and rental cars are all up across the board, demand for travel isn’t slowing. A recent survey from pay over time provider, Affirm, revealed that despite record-high costs, the average person plans to take three trips this year and spend over $3,000 on travel. Furthermore, 3 in 4 of Millennial and Gen-Z respondents plan to take up to 6 trips this year, with over half planning to spend up to $5,000 on travel. Traveling on a budget can help ensure that people are spending responsibly while also providing ways to make their money go further. Affirm SVP and Financial Health Expert, Katrina Holt, participated in a nationwide satellite media tour, offering her top tips for financially-conscious travelers in 2023: Don’t forget to set a budget. The recent Affirm survey found that nearly 1 in 5 plan to travel this year without setting a budget beforehand, which can easily lead to overspending. When creating a budget, be sure to consider expenses across accommodation, meals, transportation and shopping. Use a transparent, flexible pay over time option like Affirm to spread out your costs and stick to your budget. By selecting Affirm at checkout, approved travelers can split travel costs into biweekly or monthly payments. Travelers will see the total cost of their purchase and will never pay more than they agree to upfront Affirm does not charge late or hidden fees. Watch out for gimmicks that come with travel credit cards. Early sign up bonuses might be enticing, but can easily lead to overspending as you try to hit the minimum. 0% APR credit card promotions can come with deferred interest and surprise you with balloon payments down the line. A video accompanying this announcement is available at: https://youtu.be/2ZCQtGXL7y8 Affirm is helping travelers by offering a smarter way to pay at some of the largest travel merchants in the US and Canada, including American Airlines, Expedia, Hotels.com, KAYAK, Vrbo, Priceline, and more. For more information, visit Affirm.com About Katrina Holt Katrina Holt is the SVP, Operations and Financial Health Expert at Affirm. Affirm is a new kind of payment network — one based on trust, transparency and putting people first. As a technology and financial services executive, Katrina brings more than 27 years of financial services, operations, and risk management leadership. Prior to Affirm, she was the Chief Compliance Officer at GE Capital Bank and WebBank, respectively. Earlier in her career, Katrina served as the Audit Director for GE Capital, as well as a commissioned bank examiner with the FDIC. She holds an Executive MBA from the University of Utah and a BS in Accounting from Weber State University. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 21, 2023 02:30 PM Eastern Daylight Time

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Glowoasis Launches on JCPenney.com

glowoasis JCPenney

New York, New York (March 21, 2023) – Retail giant, JCPenney, is expanding their online beauty department. Starting in March, the retail giant will begin selling clean beauty brand, glowoasis, a vegan, probiotic skincare line on JCPENNEY.com. “We are honored to work with JCPenney this spring,” said Vera Oh, Co-Founder, glowoasis. “At glowoasis, we pride ourselves on our clean beauty standards and innovative vegan probiotic skincare collection and working with this iconic department store will enable us to bring our clean beauty standards to even more consumers.” All nine SKU’s in the glowoasis line, which includes hero products such as milkdew, a ph-balancing moisture milk toner, glowburst, an intense hydration boosting gel-like cream, award-winning cloudcleanse, a whipped foam cleanser and their newest launch, the probiotics + triple peptide refreshing eye cream will be available in store and online with prices ranging from $26 to $48. About glowoasis About glowoasis: Founded in 2020, glowoasis is a vegan probiotic skincare brand that’s clean, Cruelty-Free, non-GMO, and safe for all. We genuinely care about skin health (both yours and ours). That’s why we’ve created skincare that’s 100% vegan, natural, yet still incredibly effective. Using Liposomal technology, our vegan probiotic skincare goes deep down into the skin’s innermost layers to balance and strengthen your unique microbiome and deliver the essential nutrients and health benefits your skin craves. Whether you’re a skincare expert or just beginning your journey, come reach your healthiest skin with glowoasis. About JCPenney The American retail company was founded in 1902 by James Cash Penney and today engages in marketing apparel, home furnishing, jewelry, cookware and beauty. JCPenney has a long history of building brands and consistently developing and introducing exciting new products and brands to meet the ever-evolving needs of our customers and their families. In the early 21 st century the company operated over 800 retail states in United States and Puerto Rico. ### Contact Details Colleen Mathis absolute R relations colleen@absoluteRrelations.com

March 21, 2023 11:00 AM Eastern Daylight Time

Colorado pet owners say yes, they want access to mid-level veterinary professionals and telehealth

Vet Care Coalition

Responding to increasing costs and unavailability due to the state’s significant veterinary workforce shortage, four out of five Colorado pet owners say they would not hesitate to have their animal seen by a newly-created mid-level veterinary professional associate, similar in function and oversight to a physician assistant (PA). These are among the findings of an independent survey of Colorado pet owners announced by the Vet Care Coalition (VetCareCoalition.com), an expanding alliance of animal welfare organizations, veterinarians and technicians, pet owners, ranchers and other experts working to establish workable solutions to the state’s costly veterinary workforce shortage. The Vet Care Coalition is pursuing legislation in Colorado’s statehouse to achieve three common-sense initiatives toward addressing the state’s veterinary shortage: 1. Establishing a path for creation of a mid-level veterinary professional associate (VPA), similar to a physician assistant (PA) in human medicine. A VPA will be a master’s degree-level professional working under the supervision of a veterinarian to provide care such as examining pets, diagnosing minor conditions, performing routine surgeries and leading healthcare teams. These professionals will generate practice revenue while increasing overall workforce capacity, helping to increase patient availability while lowering costs. 2. Codifying the availability of veterinary care through telehealth services, which are increasingly used in human medicine. More than half of the state’s pet owners surveyed said they would be comfortable using virtual veterinary care for their animals. 3. Expanding the role of registered veterinarian technician specialists (VTS), with additional training and credentialing. “Vet tech” specialists are often underutilized in veterinary practices because Colorado regulations unreasonably limit what they can legally do. Expanding the role of a VTS will increase veterinary care capacity across the state while helping encourage retention at a time when many are leaving the sector due to burn-out and lack of professional growth. Colorado’s veterinary shortage is well-documented In 2021, the U.S. Department of Agriculture identified 25 rural and urban Colorado counties as having “veterinary shortage situations” in food animal medicine – a situation that contributes to higher prices while putting food safety at risk. In addition, the Veterinary Care Accessibility Project (AccessToVetCare.org) gave Colorado a score of only 58 out of 100, noting that veterinary care is nearly inaccessible in much of the state. The shortage has had a negative impact on pet owners and their animals across the country – and could get much worse. A Mars Veterinary Health study found that without solutions put in place soon, the U.S. will have 15,000 fewer veterinarians than it needs by 2030, leaving some 75 million pets without any veterinary care at all. The Colorado survey, conducted in mid-January by Corona Insights research firm, asked 556 pet owners across the state how they have been impacted by the veterinary shortage and gauged their initial comfort level with being seen by a VPA or via telehealth services. The research found that high veterinary costs generate the greatest level of concern and dissatisfaction among pet owners, with almost 25 percent saying high costs made them decide against taking their animals in for necessary care over the last year. The U.S. Dept. of Labor Consumer Price Index shows that between 1997 and 2022, veterinarian services steadily rose at almost twice the rate of inflation. Through 2021 and 2022 alone, the nation’s veterinary shortage contributed to service prices increasing by more than 13 percent. More than a quarter of survey respondents also said they were significantly challenged in finding and making timely appointments with veterinarians in their area. Logical and urgent need for a mid-level veterinary professional “While the human medical profession has embraced physician assistants for more than 50 years, veterinary medicine inexplicably still has no such mid-level professional position,” said coalition spokesperson Dr. Apryl Steele, past president of the Colorado Veterinary Medical Association (CVMA) and current CEO of the Dumb Friends League. “Animals will suffer until we fill this glaring need,” said Dr. Steele, “while Colorado’s veterinary workforce will continue to be severely overworked and understaffed.” The American Medical Association (AMA) officially recognized physician assistants in 1971, with the first PA certification tests implemented by the National Board of Medical Examiners two years later. “The VPA would not replace a veterinarian or a veterinary technician,” said Dr. Steele. “Rather, it will enhance a practice while providing credentialed veterinary technicians with a career path toward greater responsibility and compensation.” In Colorado’s USDA-identified veterinary shortage areas, VPAs will be allowed to work under indirect supervision to help increase access to care for food and fiber animals. “It’s important to understand that fully utilizing veterinary technicians and creating a mid-level veterinary PA are complementary options for solving Colorado’s veterinarian workforce shortage crisis,” said Dr. Steele. “We absolutely need both.” About the Vet Care Coalition The Vet Care Coalition is an expanding alliance that includes animal welfare organizations, veterinarians and technicians, pet owners, ranchers and other experts with a common goal to find workable solutions to the state’s costly veterinary workforce shortage. Organizational coalition members supporting the legislation include the Animal Welfare Association of Colorado (AWAC), Colorado Voters for Animals, the Dumb Friends League (DFL), Thrive Pet Healthcare, Humane Society of the Pikes Peak Region (HSPPR), Roice-Hurst Humane Society, Virtual Veterinary Care Association, Animal Policy Group, WellHaven Pet Health, Larimer Humane Society, the American Society for the Prevention of Cruelty to Animals (ASPCA) and Mars Petcare. Individual supporters include four former presidents of the Colorado Veterinary Medical Association (CVMA), as well as a growing number of veterinarians, practice owners and animal welfare advocates across the nation. For more information and to support efforts to increase access to veterinary care across Colorado, please visit www.vetcarecoalition.com. Contact Details Vet Care Coalition Steven Silvers +1 720-402-8820 ssilvers@vetcarecoalition.com

March 21, 2023 08:50 AM Mountain Daylight Time

Sharon Personal Care Reveals New Products to be Introduced at in-cosmetics® global 2023

Sharon Personal Care

Sharon Personal Care, a global supplier of ingredient solutions for a broad range of personal care products, revealed the new products it will introduce at the in-cosmetics ® global event, taking place March 28-30, 2023, in Barcelona, Spain. Representatives from Sharon Personal Care will be at the event to introduce Pantrofina ® J-Gravity, a new ingredient to combat the effects of gravity on the skin and Emulpharma ® Mimesis, a green emulsifier that makes skin care ingredients more effective. Sharon is also expanding its SharoSENSE™ with a new preservation offering. Attendees can visit Sharon Personal Care in Stand R50 to learn about these new products as well as the company's complete line of beauty and personal care solutions. "Pantrofina J-Gravity stands out due to its innovative use of lavender essential oils as the primary carrier for quercetin, the main component found in bancha tea leaf extract, which can inhibit MMPs via Zn+ chelation," says Naama Eylon, CEO of Sharon Personal Care. "Typically, aromatherapy is considered a means of utilizing essential oils to achieve physical and mental wellness goals. However, with Pantrofina J-Gravity, we're going beyond that and exploring the physiological mechanisms that underpin the science behind essential oils, which is closely linked to cell-carrier technology." Pantrofina J-Gravity is a natural ingredient, palm-free, and derived from the extraction process of bancha tea in lavender essential oils. It has demonstrated excellent anti-aging properties during in-vivo testing, which also found that the ingredient redefines facial contour and decreases the depth of wrinkles in the eye area. Emulpharma Mimesis, Sharon's new green emulsifier, is based on a proprietary combination of lecithin and polyglycerols and is capable of creating a light and sprayable texture for skin care products. It creates lamellar structures that can form micelles with high skin affinity-and therefore high penetration capacity-which enables it to transport active ingredients across the skin barrier. The active ingredients contained in the formulation can then reach sub-epidermal layers more effectively and selectively. This allows for more economical use of ingredients in formulations. This new emulsifier is easy to use, energy efficient, and can be cold-processed in a "one-pot" procedure, greatly simplifying manufacturing practices and making processes more environmentally friendly. Its light, sensory profile helps it to adapt to a wide range of applications, from Asian beauty routines to baby care formulations. The new addition to the SharoSENSE line is Preservation from NATURE. Created in a lab, it answers the market demand for green and clean INCI preservation that is high in efficacy and safety. Sharon will present a line of preservation solutions that are COSMOS-approved, hydro soluble, broad spectrum and that are highly effective at a use level of lower than one percent. The products in the SharoSENSE line are odorless and colorless and are globally approved, including China compliance. For more information, visit us at in-cosmetics global, or check out the Sharon Personal Care website at: https://sharonpc.com. Sharon will introduce Preservation from NATURE, a new addition to its SharoSENSE™ line of preservatives, during in-cosmetics global 2023. Sharon Personal Care’s Emulpharma ® Mimesis will be introduced at in-cosmetics global 2023. It is a green emulsifier that makes skin care ingredients more effective. About Sharon Personal Care Headquartered in Ashdod, Israel, Sharon Personal Care is a global supplier of innovative ingredient solutions for a broad range of personal care products – with specialized expertise in trending market segments. The company's product portfolio includes unique preservatives, building blocks, and functional chemistries and active ingredients. Today's Sharon has a proven track record of innovation combined with the ability to provide comprehensive solutions at light speed. With a solid foundation in environmentally sustainable chemistry, Sharon delivers multifunctional ingredient solutions that help differentiate personal care products in a fast-changing market. Established in 1977 by Dr. Danny Sommerfeld, the company employs more than 200 people worldwide, with manufacturing and scientific facilities on three continents. Sharon Personal Care is owned primarily by Tene Investment Funds (Tel Aviv), an Israeli private equity growth fund focused on the industrial and technology sectors. Contact Details Dan Green +1 973-882-1313 dgreen@resourceadvantage.com Sharon Personal Care Laura Mills, Business Development Manager laura@sharonpc.com Company Website https://sharonpc.com/

March 21, 2023 09:00 AM Eastern Daylight Time

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