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News Release Digital Asset Direct

Alcatel-Lucent Enterprise enhances its Asset Tracking solution with Artificial Intelligence capabilities and push-button alerts

Alcatel-Lucent Enterprise

With enabled instant location of Bluetooth Low Energy (BLE) tags – connected to individuals and critical equipment, to supply real-time and historic contact tracing, with increased precision accuracy and additional new features. Alcatel-Lucent Enterprise, a leading provider of network, communications and cloud solutions tailored to customers’ industries is placing AI (Artificial Intelligence) and ML (Machine Learning) at the heart of its technology development. ALE’s enhanced OmniAccess® Stellar Asset Tracking solution now offers new customisable push-button alerts and an AI/ML powered real-time location algorithm for environments that require improved accuracy compared with standard tools. Designed to quickly locate assets or individuals, use analytics to optimise workflows, and simplify the ability to provide contact tracing, Alcatel-Lucent Enterprise Asset Tracking is set to deliver an enriched user experience with finer location precision thanks to its AI and Machine Learning capabilities. Further enhancements of the solution include equipping BLE tags with a new alert button, to notify users of activity at the touch of a button, or by sending automated notifications from an indoor geofenced area and immediately share vital information in real-time. This solution holds powerful potential for the healthcare industry, for use cases such as calling medical staff for assistance, locating and assessing the availability of critical equipment, and improving safety of patients and staff. The alert button function is also fully programmable for use case flexibility and enables configuration for button press request action, with real-time location, extending its value beyond the healthcare sector to be used to enhance campus security for staff and students in schools or enable security personnel to call for assistance in a variety of indoor environments. Asset tracking users can also receive alerts via a range of media, making sure information is delivered to the right person, or group, at the right time, through the most convenient channel. Notifications are sent instantly to the Alcatel-Lucent OmniVista Cirrus Asset Manager and distributed via Android push notification to the OmniAccess Stellar Asset Tracking app, web push to desktop or mobile device, email, SMS, Rainbow and other third-party systems, such as IQ Messenger. This message server includes additional notification media such as Alcatel-Lucent desktop, DECT and WLAN phones, nurse call systems, etc. Daniel Faurlin, Business Line Manager, Network Business Division at Alcatel-Lucent Enterprise, comments: “Our OmniAccess Stellar Asset Tracking solution has proved an essential tool for our customers and they can now track, locate and monitor the usage patterns of their assets with even greater accuracy and efficiency. Although contact tracing and asset tracking came to light most prominently during the health crisis, its ability to improve performance across numerous industries extends beyond the turbulence of the pandemic and can be harnessed to bring operations into the digital age.” As ALE continues to enrich its offer under the traditional CAPEX model, it has also expanded to a new hybrid ‘Network as a Service’ offering, combining both CAPEX & OPEX options. In line with customer requirements, ALE plans to add asset tracking and contact tracing capabilities to its ‘Network-as-a-Service’ offer. The company also provides a pay-as-you-grow model for businesses looking to ramp up their digital transformation with a manageable predictable monthly fee and the opportunity to benefit from the latest technology updates with a reduced initial investment. “Our aim is always to make accessing high-performance and data-rich solutions as easy as possible for our customers. As we continue to innovate and enhance our solutions, so too will we develop new models to make digital transformation universally accessible with options for every business and industry,” adds Nolwenn Simon, Product Line Manager Network Value added solutions, Alcatel-Lucent Enterprise. About Alcatel-Lucent Enterprise Alcatel-Lucent Enterprise delivers the customised technology experiences enterprises need to make everything connect. ALE provides digital-age networking, communications and cloud solutions with services tailored to ensure customers’ success, with flexible business models in the cloud, on premises, and hybrid. All solutions have built-in security and limited environmental impact. Over 100 years of innovation have made Alcatel-Lucent Enterprise a trusted advisor to more than a million customers all over the world. With headquarters in France and 3,400 business partners worldwide, Alcatel-Lucent Enterprise achieves an effective global reach with a local focus. al-enterprise.com | LinkedIn | Twitter | Facebook | Instagram Contact Details Fox Communications Limited Chloe Murray +44 20 3750 6688 chloe@fox.agency Company Website https://www.al-enterprise.com/

May 10, 2022 09:00 AM Eastern Daylight Time

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Avvir Announces Avvir Capture, Creating a Single Place within their Platform for 360° Photo Capture and Analysis

Avvir

Avvir, a reality analysis company providing a system of record for buildings to the construction industry, today announced the launch of Avvir Capture. Adding to the Avvir platform, the new product makes Avvir the one stop shop for reality capture, contextualization, analysis, and insights for the construction industry. Avvir Capture enables users to upload 360° photos to Avvir along with a capture date, place them on a 2D floor plan, and then view the 360° photos compared to a BIM. This launch allows customers to use Avvir Capture or third party reality capture partners to capture, contextualize and gain insights from Building Information Models (BIMs). The new product makes it simple and easy for industry professionals to get started with the Avvir platform. With this launch, Avvir has created the first standalone system of record/reality for the construction industry by providing a single place to review 360° photos, LiDAR, and BIM, all linked together. This technology empowers construction professionals with in-app tools to remotely observe issues, share specific viewpoints, and track project progress over time. Through the Avvir platform, professionals can save significant time and resources ensuring projects are being executed true to its modeled design intent and on-schedule. “It has been our vision since founding Avvir to create a full, one-stop-shop platform of products to intelligently power the construction industry,” said Raffi Holzer, CEO and Co-Founder of Avvir. “This product launch is especially exciting for us as it allows us to fulfill that goal and provide a true system of record to the industry. As issues around labor, materials and climate continue to create challenges for the industry, our goal is to provide technology to meet and overcome those challenges and more.” Alongside the launch of Avvir Capture, the company is also announcing a suite of product enhancements aimed at improving the efficiency of the construction site. These enhancements include; improved coordination with in-app comments, an improved subcontractor experience, reporting and onboarding, and a BIM Track integration which will improve the process for acting on any deviations within the construction process. Looking ahead, Avvir is actively looking at opportunities to continue to refine and improve the workflow and user experience in order to create maximum efficiency for its users. The company looks forward to announcing further product enhancements in Q3 of this year. For more information, please visit https://www.avvir.io About Avvir Avvir aims to transform the way human beings interact with the built world. Avvir’s reality analysis platform enables construction professionals to reduce costly rework by detecting mistakes and taking immediate action, transform their BIM into an official system of record, and take project insights to the next level with automated progress vs. schedule and earned value tracking. Avvir delivers the only hardware agnostic platform that not only provides critical insights but closes the loop by updating the BIM, allowing customers to focus on solving issues, not finding them. Contact Details Amber Clavette +1 860-839-0046 avvir@n6a.com Company Website https://www.avvir.io/

May 10, 2022 09:00 AM Eastern Daylight Time

Innolux to Showcase Metaverse Black Tech at SID Display Week 2022

Innolux

MIAOLI, TAIWAN - Media OutReach - 10 May 2022 - Innolux Corp. will highlight the theme of “Driving the Next” at the Society for Information Display’s Display Week 2022, a closely watched get-together for the global display industry slated for San Jose, California May 10-12. Innolux 2016 ppi VR LCD With driving the future and inspiring infinite possibilities in mind, Innolux has utilized the Metaverse concept to produce visionary new mixed reality technologies and innovative products such as three-dimensionally immersive VR displays, Volume N3D Medical Display, Naked-eye N3D Display for Multi-user, the Inno-Gallery and Kirameki Display that fuses technology and the arts. Besides, Innolux will also present Intelligent Vehicles displays such as Active Mini LED Backlight, HDR automotive Display,rotary knob automotive display, 12.3” go black and ultralow reflection automotive display, and Smart Privacy Display that promises to make a favorite for protecting digital privacy. This full lineup of forward-looking technologies and innovative products attests to Innolux’s commitment to building an early presence in the metaverse and helping create a better-rounded ecosystem of smart displays. An immersive VR experience, a gateway to the metaverse Innolux has come up with VR displays that are comfortable to wear and render a life-like viewing experience. Visitors are welcome to try out a full spectrum of top-end VR displays. You can watch the VR content prepared specially for them right now by going to: https://youtu.be/mdyQCYJJUlM. A fusion of technology and the arts in the metaverse Innolux’s Inno-Gallery that is making its debut illustrates how technology and the arts can coexist and complement each other. A video made specifically for the Inno-Gallery and Kirameki Display is accessible at: https://youtu.be/wfUYvgLRBAE. Commitment to developing forward-looking VR display technology On May 13, Dr. Yung-hsun Wu, director of Innolux’s LCD Product Development, will deliver a speech titled “High Resolution Light Field VR LCD.” More information is available at https://www.displayweek.org/2022/Program/Symposium. 2022 SID Display Week Date: 2022/5/10-5/12 Venue: San Jose McEnery Convention Center Booth no.: 1335 You are welcome to join us Innolux SID Invitation: https://youtu.be/aU2Yoh_O074 #Innolux Contact Details Anita Chien anita.chien@innolux.com

May 10, 2022 09:00 AM Eastern Daylight Time

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Liz Bauer Named Chief Experience Officer to Turbocharge CSG Growth

CSG

CSG ® (NASDAQ: CSGS) today announced Liz Bauer as executive vice president and chief experience officer, a new role designed to connect the power of CSG’s people and culture with its obsession to help customers solve their toughest business problems. Bauer’s expanded leadership responsibilities now include CSG’s employee and customer experiences, marketing, sales enablement and communications. In this role, Bauer will amplify the impact CSG employees make as they strive every day to envision, invent and shape a better, more future-ready world. “Liz is one of the best, most connected, most impact driven executives with whom I have ever worked,” said Brian Shepherd, CEO of CSG. “Unleashing the power and collective impact of our diverse, global team under her leadership can help us delight our customers and our employees even more as we continue to execute against our bold $2 billion and beyond people-centric, growth strategy.” A 20+ year veteran of CSG, Bauer’s influence has stretched across the company’s growth strategy, values-based culture, investor and analyst relations, marketing, and its customer-first business approach. With the addition of people and culture, Bauer will guide CSG’s flexible-first workplace of the future philosophy focused on the continued elevation of CSG’s culture; advancement of diversity, equity and inclusion; and development and support for all of its global employees. “CSG’s success is founded on doing what’s right for our people so that they can do what’s best for our customers,” said Bauer. “Extraordinary customer experience starts with the employee, and that is why we’re bringing our people and customer experience teams closer together. I’m honored to lead these talented teams as we elevate all of the amazing experiences that CSG proudly enables for many of the best brands in exciting high growth industry verticals all around the world.” In addition to her work at CSG, Bauer is a current and founding member of the TM Forum Diversity & Inclusion Council and member of the World 50 CXO community. She served on the board of the National Investor Relations Institute, the founding board of West Denver Preparatory Charter School and previously chaired the Rocky Mountain WICT Gala. # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Mastercard Bill Pay Exchange is a trademark of Mastercard International Incorporated. Contacts: Tammy Hovey Global Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 10, 2022 06:30 AM Mountain Daylight Time

Social Understanding AI Leader Citibeats Selected as Technology Pioneer 2022 by World Economic Forum

Citibeats

The World Economic Forum announced its selection of the 100 most promising Technology Pioneers of 2022 - companies that tackle issues from sustainability and climate change to healthcare and more. This year’s cohort includes representation from 30 economies on six continents with a reach far beyond traditional tech hubs like Silicon Valley. Citibeats, which has designed an ethical artificial intelligence platform for social understanding, was selected for its contributions in the field of ethical AI, and is the first Barcelona-based company recognized as a Technology Pioneer by the World Economic Forum. The full list of Technology Pioneers can be viewed here. Ivan Caballero (CEO and Founder) and Abby Seneor (CTO) will be in the US during the third week of May to discuss potential collaborations with investors, partners, and clients. Citibeats, the Barcelona-based Spanish company that designs and develops an ethical artificial intelligence platform, combining natural language processing and machine learning to detect and understand societal changes, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers.” Citibeats was founded in 2018 by Ivan Caballero to help policy- and decision-makers understand how society changes in real time, at scale, and help them interpret citizens’ needs and opinions so that they can act faster based on better-informed decisions. The World Economic Forum’s Technology Pioneers are early-to-growth-stage companies from around the world that are involved in the use of new technologies and innovations that are poised to have a significant impact on business and society. “We’re excited to welcome Citibeats to our 2022 cohort of Technology Pioneers,” says Saemoon Yoon, Community Lead, Technology Pioneers, World Economic Forum. “Citibeats and its fellow pioneers are at the forefront of industries that are critical to solving some of our world’s most complex issues today. We look forward to their contribution to the World Economic Forum in its commitment to improving the state of the world.” “Being acknowledged as a Technology Pioneer by the Word Economic Forum is a real honor for Citibeats,” said Citibeats’ CEO and Founder Ivan Caballero. “It is a seal of quality, a trust badge that confirms and further validates the value of our technology and our ethical approach towards AI. We work with WHO, IDB, UNESCO, UNDP, and World Bank on large projects across many countries and partners like Twitter, Inc. (NYSE: TWTR) - we have recently launched the Sustainability Monitor and the Social Risk Monitor, enabling more organizations to analyze, interpret and act on data to address society’s needs - and are excited to bring this knowledge of incorporating citizens’ voices and needs into decision-making to the World Economic Forum. Societal changes are happening at a faster pace. Every day, an incredible quantity of data is exchanged, and our human brains cannot simply process that amount of information. What we do at Citibeats is combine deep tech with crowd intelligence to create good data and avoid bad data that leads to poor decision-making. That is why we need technology: to interpret the change and support the evolution of humanity. But more than that, we need a technology that is trustful, transparent, representative, and ethical. We really look forward to contributing to the Forum dialogues on this challenge.” With Citibeats’ selection as a Technology Pioneer, Caballero will be invited to participate in World Economic Forum activities, events, and discussions throughout the year. Citibeats will also contribute to Forum initiatives over the next two years, working with global leaders to help address key industry and societal issues. For the first time, over one-third of selected Technology Pioneer firms are led by women, well above the industry average. The firms also come from regions all around the world, creating a truly global community. This year’s cohort includes start-ups from 30 countries, with Vietnam, Rwanda and the Czech Republic represented for the first time. The diversity of these companies extends to their innovations as well. This year’s Tech Pioneer firms are shaping the future by advancing technologies such as AI, IoT, robotics, blockchain, biotechnology, and many more. The full list of Technology Pioneers can be found here. Technology Pioneers have been selected based on the community’s selection criteria, which include innovation, impact, and leadership as well as the company’s relevance with the World Economic Forum’s Platforms. All info on this year’s Technology Pioneers can be found here: http://wef.ch/techpioneers22 More information on past winners, information on the community, and the application link can be found here. About World Economic Forum: The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. (www.weforum.org). About the Technology Pioneers: The World Economic Forum believes that innovation is critical to the future well-being of society and to driving economic growth. Launched in 2000, the Technology Pioneer community is composed of early to growth-stage companies from around the world that are involved in the design, development and deployment of new technologies and innovations, and are poised to have a significant impact on business and society. The World Economic Forum provides the Technology Pioneers community with a platform to engage with the public- and private-sector leaders and to contribute new solutions to overcome the current crisis and build future resiliency. Citibeats is a SaaS company with an ethical and social focus developing AI solutions that search and analyze large amounts of data provided by citizens. This data, once structured and categorized, allows organizations and institutions to detect changes in society earlier than any traditional survey method or the media and provides policy- and decision-makers with actionable insights to make faster and better-informed decisions for a positive social impact. Citibeats is the first Barcelona-based company to be acknowledged as Technology Pioneer by the Word Economic Forum. Contact Details Citibeats Matteo Mezzanotte +34 695 80 50 79 mmezzanotte@citibeats.com Company Website https://www.citibeats.com/

May 10, 2022 05:00 AM Eastern Daylight Time

SolidusX on finding the perfect balance between algorithms and human touch

SolidusX

In the last years, many trading platforms have appeared in the exchange market, these include the Forex, CFDs and lately Cryptocurrencies. Most of these platforms limit their offering to trading services where the user can compare assets and invest according to their experience or intuition. In this context emerged SolidusX, a multi-market trading platform (offering Cryptos, Forex and CFDs), that stepped up and tried to differentiate itself from the competition by offering cutting-edge technology combining SolidusX with a human touch. Created by Solidus Capital Asset Management and powered by Devexperts, SolidusX is a strong combination of two consolidated companies in the financial markets with the aim to cover the trading and investment needs of novice and experienced investors, always introducing professional advice. SolidusX is on the lookout for fresh innovation and high-quality user experience SolidusX trading techniques include advanced algorithmic analysis which defies statistics with stronger market insights and real-time data. In addition, its platform includes automated features, such as pending orders, stop loss and take profit, and it features tier 1 multi-layered liquidity that is trade-backed as well as using different exchange parameters so the traders always know what’s happening in real-time and where to get the best opportunities to handle risk management in cryptocurrency trading as well as in other market assets. SolidusX’s UX is complemented by a proprietary algorithmic analysis tool, SOLIDIFYRE™, which analyzes over 140 technical indicators, performs backtesting, supports decision making and even reads the news (it's a big fan of Elon Musk's Tweets). SolidusX customizable platform interface also comes equipped with a highly intuitive design that is fully controlled by the user, making it very easy for single traders and also brokers to trade directly with their extensive proprietary charting, drawing tools for technical analysis and multi-chart views that can be seamlessly synced with watchlists. These customizations include advanced technical news and analysis, custom-built trading journals to document individual trade objectives, and tracking features via a specialized trading dashboard. The main objective again of the SolidusX platform is to help the trader get accurate common sense stocks trading, as well as in any other commodity, Forex or Cryptocurrencies. - SolidusX provides its investors with full transparency, through human guidance and honest communication - The multi-market trading platform aims for long-term relationships with its clients How to become an expert in stocks and cryptocurrency trading? The added value of SolidusX persists in combining advanced technology with experienced trader support to guide the users during the trading process, in order to expand diversification and reach maximum profitability throughout the best investment strategy for cryptocurrency, stocks and forex. The intention of the SoldiusX platform is to make the new trader feel like they are part of a larger trading team, as they go through an individual custom-made financial assessment that analyzes and studies possibilities, prepares a brief introduction and grants access to various tools. What might convince an investor to buy stocks, cryptocurrencies or trade any other asset? SolidusX trading platform offers 24/7 support, especially when the markets are more volatile, and is always focused on how the user would like to invest their money and get financial prosperity. Each trader will have the corresponding guidance that they need, it doesn't matter the level of experience they have in trading and investing activities. Thanks to this trading guide, the user will have more confidence when investing, as they have a team of professionals who support them. SolidusX professionals can help the user identify which are the do's and don'ts of investing in the stocks market, or any other market. The service-oriented platform rounds up its offering with a top-notch readiness Customer service team the user can access through multiple channels, and get an assessment on technical compliances, accounting complications or trading inquiries. SolidusX aims for long term relations Finally, it is not a platform where the user trades alone. For SolidusX it is important that the user feels supported in all the decisions they make, as well as in the future planning of their investments and commercial actions. SolidusX wants the user to be able to gather all the information about the cryptocurrency, stock or commodities markets within the same platform environment where they invest so that their self-confidence increases at the same time that they maintain a long-term relationship with the platform. After all, SolidusX's main goal is to promote people's financial well-being, so the platform’s efforts centre on helping its users to achieve successful investments in any given market. Contact Details SolidusX James Fisher - Chief Director +44 20 8154 3483 investors@solidusx.com Company Website https://solidusx.com/

May 09, 2022 12:00 PM Eastern Daylight Time

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Telos “Mission” NFT Challenge - 175,000 in Crypto Prizes!

Telos Foundation

Telos Blockchain (ticker: TLOS) presents its “Mission NFT Challenge” for digital graphic creators, offering a very attractive prize pool to be shared among contest winners. Telos believes that NFTs are both an art form and a pivoting technology that should be easily and affordably accessible to the masses. As such, Telos strives to facilitate the lowest barrier of entry into the emerging field of NFTs. Utilizing Byt.io, the latest leading NFT marketplace to integrate Telos, end-users will mint and trade their NFTs at unprecedented fast speeds while enjoying industry-low gas fees. The Telos EVM will also offer a congestion-free minting experience that leaves no carbon footprint or any of the front running / MEV that constantly plagues Ethereum users. Furthermore, contract deployment is a fraction of the cost and significantly faster on Telos when compared to virtually every other network, making it a far superior ecosystem to build on. Transactions are instant on Telos! Some Contest Details: The contest opens for registration on Monday May 9th, 12:00 pm EST and participants can submit their projects by Friday, June 24th, 12:00 pm EST. Public Voting on the submissions will take place between Monday May 23rd, 12:00 pm EST to Thursday, June 30th, at 12:00 pm EST. Twenty finalists will be announced on Friday July 1st, 12:00 pm EST and the top five winners will be selected and announced on Tuesday July 5th at 11:00 am EST. Telos encourages all digital artists and aspiring NFT projects to compete in this contest to win one of 5 prizes worth 25,000 TLOS each. Furthermore, an honorable pick by The Big Gooey, Telos’ in-house NFT curator, will award one winner with an additional 50,000 TLOS. The contest and voting will be hosted on the Taikai platform (also built on telos), which recently completed a very successful hackathon for the Telos Ignite contest. The public will vote on all submissions to select the top 20 projects after which a panel of judges will decide on the top five. This maiden NFT contest is inviting artists to bring their NFT projects (ERC 721) and deploy them on the tEVM where they can be minted to be sold on the Byt marketplace or other secondary markets. All additional details and criteria can be found on the Taikai platform through the following link: https://taikai.network/en/telos-foundation/hackathons/nftp-slug/overview About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Telos NFT Curator The Big Gooey thebiggooey@telosfoundation.io Byt Co-founder Will Perkins will@byt.io Company Website https://www.telos.net/

May 09, 2022 11:06 AM Eastern Daylight Time

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Marketers differ on the metrics that matter for live events, finds new research from Elevate

Elevate

As international pandemic-related restrictions ease and large-scale events like festivals, international football and rugby tournaments are set to take place, event marketers are eager to get restarted but they will need to justify their budgets. Global staffing partner for brand experiences Elevate commissioned a Censuswide survey of 500 brand decision-makers across the UK, USA, Austria, France and Germany, to understand the metrics that matter to marketers around event activations, and whether they currently have the same understanding of event effectiveness as other marketing activities. By encouraging event marketers to be more demanding in terms of measurable KPIs and evaluated ROI, Elevate hopes its findings will be a game-changer for reporting in the events sector. Most valuable KPI metrics The highest interest is in Net Promoter Score (NPS), Total Purchase Value (TPV) and Visitor Satisfaction Score - data points rarely collected at events. On a country basis, NPS is most valued by the UK as a KPI (29% versus overall 25%). A third (33%) of marketers across the UK favour brand preference score (versus competition) as the most important of KPIs. This is in comparison to other key metrics such as event footfall (20%) and visitor satisfaction score (21%). For larger companies with over 5000 employees, ROI, brand recall score and total purchase value are the most important to them at 50% respectively. Digging into sector-specific trends, retail brands care most for TPV at 47.3%, suggesting that generating immediate sales and optimising the value of these transactions is what is most important to retailers. Whereas for FMCG, it’s the brand preference score that matters the most, at 47% - as most people buy from FMCG brands they prefer, or already know about, so metrics relating to retention or persuading customers to switch are all important. The value of proving face to face interaction is particularly high for Brits in the tech sector - 67% of those in tech in the UK valued this metric most highly versus 30% in tech across regions. Important functionality choices Marketers are divided on how they want to see data. 25% of all respondents would like an easy-to-read on-screen dashboard. Another quarter would prefer benchmarking options in order to track data results against predicted values. Event marketers need to show how their activations work alongside other marketing activities, as well as the impact of the investment. All companies favoured social media monitoring post-event the least (13%). This may be due to the fact that, although post-event social media offers immense value, it only records sentiment, and this cannot be presented to a board of directors as a hard sales-related metric. Smaller companies favour UX functionalities, 75% of companies with less than 500 employees would like an easy-to-read on-screen dashboard, while larger companies prefer benchmarking options, pre, during and post-event data tracking abilities, the ability to produce high-quality reports for department heads, and customisation to add bespoke metrics important to the brand’s objectives (50% respectively). Ed Wood, CEO at Elevate, commented: “It’s clear that there is little industry alignment in terms of how events should and can be measured. Whilst allowing for every event working to different goals, it’s clear that there is room for greater understanding of what’s possible in event measurement across the board. “This is why it was important for us at Elevate to create Impact, a technology platform that enables events, both online and in-person, to be quantitatively measured through the power of live data, offering marketers access to new insights that are being captured for the first time. We have seen it work with clients such as the UK government, and we are now looking forward to a time where data collection at all levels of an event becomes more targeted and receives the investment and focus it merits.” Methodology The research was conducted by Censuswide, with 500 brand decision-makers from the Alcohol, Beauty, FMCG, Retail and Technology categories in UK, USA, Austria, Germany and France. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. About Elevate Elevate is an award-winning global event staffing agency that connects people with brands. We lead the industry by enriching brand-consumer relationships through positive human connections. In the highly competitive world of experiential staffing, Elevate stands head and shoulders above other agencies and are the only truly global events staffing agency with offices in London, Paris, Berlin, Austria and Los Angeles. We partner with clients from around the world to deliver lasting moments of engagements via marketing agencies such as Jack Morton, Havas, McCann, NCompass and Octagon and working with brands such as Facebook, Jägermeister, Oculus, Boots Walgreens Alliance and EA Games amongst others. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://weareelevate.global/

May 09, 2022 09:30 AM Eastern Daylight Time

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Agora Data Closes Latest Crowdsourced Securitization

Agora

Leading auto fintech firm Agora Data announced the closing of ACAST 2022-1, the company’s most recent crowdsourced securitization on May 5. Powered by proprietary machine learning algorithms and radical artificial intelligence, Agora continues to disrupt the auto finance market. This most recent transaction aggregated more than 40 independent dealers and finance companies with auto loan portfolios ranging from $100 thousand to more than $60 million into a single securitization. This closing marks another major milestone in Agora’s commitment to non-prime auto loan originators and the auto finance market. “I am excited for the dealer community as our patent pending use of artificial intelligence and finance solutions enable dealers of all sizes to compete on a level playing field with the large dealer groups and institutions,” said Steve Burke, CEO of Agora Data. Burke went on to say, “Securitizations enable Agora to offer higher advances plus abundant and affordable capital to independent dealers. The dealer receives all of the upside cash as consumer loans continue to perform. Furthermore, the non-recourse features of securitization help dealers with balance sheet management.” Agora’s technology-based solutions offer dealers the best way to grow without giving up their equity or assuming too much risk. The company’s advanced data analytics forecast non-prime cash flows with precision using predictive modeling and artificial intelligence. The company’s platform also provides benchmarking and trends to maximize loan performance and optimize underwriting criteria to improve profitability. "Our prior securitizations are performing in line with expectations, validating Agora's comprehensive data analytics with at least 98 percent accuracy," said Chris Hawke, Agora's CFO. “For dealers, that means the secret to low-cost funding is now unlocked. As a bonus, dealers can leverage their newly found capital to grow more safely, efficiently, and sustainably, since their operations are based on predictable and reliable data." The company expects to close more crowdsourced securitizations in 2022, providing unprecedented access to low-interest-rate funds and accelerating the growth of independent dealers and finance companies nationwide. For more information about Agora’s suite of dealer resources, including its free technology platform with real-time data, visit www.agoradata.com or call 1-877-592-4672. About Agora Data, Inc: Agora Data is a leading auto fintech firm with a robust platform that delivers a suite of tools to empower independent dealers and finance companies to finance their non-prime customers. Agora’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators can access real-time data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever crowdsourced subprime auto securitization in 2020 and continually brings groundbreaking products to an underserved market. For more information, visit agoradata.com or contact us at 1-877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

May 09, 2022 09:03 AM Eastern Daylight Time

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