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Cybersecurity Tech Company Sekur Reports Increased Traffic And Conversion Rates After Launching Revamped Website

Benzinga

By Rachael Green, Benzinga This month, Sekur Private Data (OTCQB: SWISF) (CSE: SKUR (FRA: GDT0) announced the launch of its updated website, featuring all new product pages for its leading secure and private communications solutions: SekurVPN, SekurMessenger and SekurMail. The move is part of Sekur’s larger 2023 strategy to increase sales by growing brand awareness and driving more traffic to their site. “We are now seeing the beginnings of the strategy bearing fruit and are very encouraged to stick to our strategy,” said Sekur CEO Alain Ghai. “Our site visits are increasing, and our conversion rate is increasing as well.” The Revamped Website Better Showcases The Security And Privacy Features Of Each Sekur Solution The new website provides dedicated pages for each of Sekur’s major security and privacy solutions, giving consumers better information on how each solution works and what separates it from other products on the market. SekurVPN, for example, offers the world’s first commercially available Swiss-hosted, data mining-free, non-bigtech hosted, private encrypted virtual private networks (VPNs) on the market. Where other providers often rely on third-party hosting or bundle their VPN service with third-party add-ons like anti-virus software or ad blockers, therefore sharing users’ data with third-party service providers, Sekur’s VPN solution is truly private. It’s hosted exclusively on Sekur’s own Swiss-based servers and doesn’t tack on any third-party services. That exclusivity is key in a market where data mining and data leaks are serious issues. While VPNs are meant to protect a users’ data, some VPN providers, including a Meta (NASDAQ: META) subsidiary that was fined $20 million earlier this year, have been caught tracking browsing history and sharing other sensitive data that users thought they were keeping protected by using the VPN. Even when the VPN provider itself isn’t data mining, those third-party services that get bundled with the VPN might. This can make it challenging to truly guarantee a secure and private connection. By leaving out the add-on services and relying only on its own data servers, Sekur is able to guarantee users that their traffic and other data are not being monitored, logged or shared. Launched in April, the new SekurVPN service adds to the company’s portfolio of successful services including SekurMail and SekurMessenger. Both are also hosted entirely on Sekur’s Swiss-based servers to ensure no Big Tech or other third-party companies have access to that data. SekurMessenger is a mobile messaging app that offers multilayer encrypted messaging and the ability to communicate securely and privately even with people who don’t have the app. No phone number or other identifying information is required to register, and an optional self-destruct feature lets you program your messages to automatically self-destruct after a specified amount of time. An enterprise version is coming in Q4, offering mass onboarding and archiving of employees’ data for compliance purposes and the possibility of creating a complete private intra-company messenger service. SekurMail is a similar service but for email, giving your emails the same multilayer encryption and data privacy as the messenger app. Users can add password protection to individual emails so that only those with the password can read the email. It also offers a similar self-destruct option that can be programmed to delete the email after a certain expiration date or to delete it once it’s been opened a certain number of times. An enterprise version is also coming in Q4, offering mass onboarding and other email protections for C-level executives and management staff. Looking ahead, Sekur said it plans to market all its solutions to the 30 million small businesses and enterprises across the United States, starting with a series of digital marketing campaigns slated to begin in the fourth quarter of this year. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 08, 2023 09:00 AM Eastern Daylight Time

Baseball Hall of Famer John Smoltz Leads Latest List of Retired MLB Stars to Sign with PBX Pickleball

PBX Pickleball

PBX Pickleball, the organization that unites retired professional athletes with the pickleball community, has signed Baseball Hall of Famer John Smoltz, fellow Cy Young Award Winner and 3x All-Star Eric Gangé, World Series Champ and All-Star Game MVP J.D. Drew, 4x All-Star Russell Martin, 3x All-Star Jason Kendall, 2x All-Star Brian Roberts, 2x All-Star and World Series Champ Derrek Lee, 2x All-Star Jeff Cirillo, 4x Gold Glover and veteran MLB manager Mike Matheny, All-Star Russ Ortiz, and former MLB Manager of the Year Clint Hurdle as the latest PBX Pros. Smoltz, Gagné, Drew, Martin, Kendall, Roberts, Lee, Cirillo, Matheny, Ortiz, and Hurdle join a list of accomplished retired professional athletes who will participate in the PBX Tour, PBX Pro-Ams, PBX Dream Weekends, and PBX Corporate Experiences starting later this year. In the PBX Tour, the PBX Pros will represent their respective sports in tournaments for live audiences across the country. In the PBX Pro-Ams, Dream Weekends, and Corporate Experiences, amateur pickleball players will have the opportunity to take the pickleball court with the retired stars from baseball, hockey, football, basketball, and other sports. Advisors for PBX Pickleball include 3x MLB All-Star Kevin Youkilis, 4x World Series Champ Tino Martinez, 2x MLB All-Star Brad Penny, 18-year MLB veteran Kent Mercker, NHL Player, Coach, GM and Team President Paul Holmgren, 4x Stanley Cup Champ Kris Draper, and NFL Pro Bowler and Super Bowl Champ Golden Tate. The PBX advisors will also take to the pickleball courts as PBX Pros. PBX Pickleball also signed 7x All-Star and World Series Champion Matt Holliday, 4x All-Star and 2x World Series Champion Mike Lowell, 3x All-Star, 2x World Series Champion, and World Series MVP Josh Beckett, 2x All-Star and 2x World Series Champion Jeff Conine, pitcher Josh Roenicke, and catcher Toby Hall. Martinez, Drew, Roberts, Conine, Penny, Mercker, Roenicke, and Hall were all part of the PBX Training Camp that took place at The Pickleball Club in Sarasota, FL, in August. It also included retired players from the NFL, NHL, and Olympians. As part of its outreach to athletes across major American sports, PBX Pickleball partnered with the Major League Baseball Players Alumni Association (MLBPAA) and the NHL Alumni Association. About PBX Pickleball PBX Pickleball creates memorable experiences by uniting well-known retired professional athletes with amateur pickleball players and fans. Established in 2023, PBX Pickleball consists of four experiences: the PBX Tour, PBX Pro-Ams, PBX Dream Weekends, and PBX Corporate Experiences. The company is part of The Sports Facilities Companies (SFC), the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. To learn more about PBX Pickleball, go to https://pbxpickleball.com or follow @pbxpickleball on Instagram, Facebook, Twitter, and LinkedIn. About The Sports Facilities Companies The Sports Facilities Companies (SFC) are the nation’s leading resources for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. Our 45+ managed venues and 2000+ team members, represented by the SF Network, welcome more than 25 million guest visits and produce over $300 million in economic impact each year. To learn more, please visit SportsFacilities.com and theSFnetwork.com. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.pbxpickleball.com/

September 08, 2023 07:45 AM Eastern Daylight Time

News Release

Despite SEC’s Alleged Cardano Bias; Cardano, Solana and Borroe.Finance are Trending

Blockchain Digest

Even though the United States Securities and Exchange Commission (SEC) has been cracking the whip against various crypto players, such as Cardano, the cryptocurrency together with others like Solana and Borroe.Finance ($ROE) continue making notable strides. Borroe as an Upcoming Gem Given that revenue financing is not a walk in the park in any sector, the Borroe.Finance network intends to streamline this process in the Web3 space through an AI- driven NFT marketplace. By enabling Web3 participants to get upfront cash by changing their future earnings into non-fungible tokens, Borroe’s transformative power is being felt across the board by eliminating the liquidity stumbling block. Through the fundraising marketplace, sellers are able to dispose of their minted NFTs since interested buyers get an automatic notification. As a result, Borroe is emerging as the best NFT to buy based on its transformative marketplace that renders benefits, such as discounts and special rewards. Since the Borroe network is pegged on the Polygon blockchain, it enjoys significant scaling capabilities, security, and fast transactions, making it the best cryptocurrency to buy today. Through its governance token dubbed $ROE, the Borroe ecosystem continues to attract more players based on impressive adoption rates. For instance, more than 72% $ROE tokens have been sold at Stage 1 presale, representing more than 68 million coins. Investors and early adopters are already enjoying a 25% return, given that $ROE’s price has increased to $0.0125 from $0.01 recorded at the Beta Stage. Based on a recent security audit conducted by leading firm BlockAudit, Borroe got a clean bill of health, and this explains why its adoption rate is going through the roof. Therefore, $ROE is stamping its authority as the best coin to invest in based on Borroe’s transformative quest in the Web3 and NFT sectors. >>BUY $ROE TOKENS NOW<< Cardano and Solana Continue Making a Strong Case The Cardano (ADA) network recently celebrated a major milestone as the ecosystem recorded more than 1.3 million stakers, illustrating soaring adoption rates, according to Cexplorer.io data. Cardano’s decentralized finance (DeFi) market has also been going through the roof after recording a whopping 200% increase as new projects, such as Hydra and Mithril continue making airwaves. Therefore, these developments have enabled ADA to erase its bearish trend after breaking the RSI divergence, making the eighth-largest cryptocurrency rise to the $0.25 zone. On the other hand, the Solana (SOL) network is being eyed by more players, given that MakerDAO co-founder Rune Post recently revealed that they were considering the blockchain for a newchain implementation. Solana is already sitting on a significant support level at $17 and this is accelerating its bullish momentum. The tenth-largest cryptocurrency was trading at $19.55 at the time of writing, according to CoinGecko data. With ChatGPT forecasting that Solana could surge to the $50 zone by the close of 2023, it seems the sky’s the limit for SOL. Learn more about Borroe ($ROE) here: Visit Borroe Presale | Join The Telegram Group | Follow Borroe on Twitter Contact Details Borroe Finance PR press@borroe.finance

September 07, 2023 04:12 PM Eastern Daylight Time

The Best AI PR Agencies You Must Know

Benzinga

By James Wells, Benzinga Artificial intelligence (AI) continues to revolutionize a variety of industries. A technology with this much potential naturally prompts strong reactions from the public. Some reactions are positive. Others are hesitant and apprehensive about technology many aren’t familiar with yet. This is where public relations (PR) agencies come in. While everyone has encountered or used AI technology before whether they know it or not, a portion of the public still hasn’t made up their minds on it. PR agencies specializing in AI play a crucial role in educating your audience about the ins and outs of the technology as it relates to your product or service and demonstrating the benefits AI can bring to the table. Additionally, to increase brand awareness and credibility, a knowledgeable AI PR agency can land great coverage for your company and the knowledge leaders who are part of your team. SlicedBrand: Deep Understanding Of AI & Strategic Storytelling AI-focused PR agency SlicedBrand has a true passion for AI and many clients in the space – from Aimi’s generative music platform to HubKonnect’s AI platform that helps restaurants and other retail stores transform data into corresponding Local Store Marketing (LSM) campaigns. SlicedBrand’s team is well-versed in machine intelligence and learning, natural language processing, the inner workings of AI technology and more. This deep knowledge helps SlicedBrand craft stories that are easily digestible for the media and the general public. SlicedBrand focuses on the importance of strategic storytelling to the media, which serves a dual purpose. First, it enables the agency to navigate the complexities of emergent technologies effectively. Second, it cultivates strong relationships between brands, publications and their audience. The team identifies key narratives, formulates compelling pitches, and secures targeted media coverage. This focus amplifies client visibility and has benefitted a diverse range of companies, including industry giants like Google (NASDAQ: GOOG), Xayn, Airobotics, CloudSight, Unbabel, Wasteless, Zebra Medical Vision, Syte, UVeye, and more. You can see their great work with top AI companies here. Key Features & Benefits: Brand Messaging & Media Relations: SlicedBrand makes sure to push creative and timely brand messaging to its extensive network of media contacts and key influencers. The wealth of journalistic experience of CEO Ayelet Noff, a tech writer since 2006, ensures that AI stories are spread to the right audiences in the right way. Thought Leadership: SlicedBrand identifies critical AI industry dialogues, positioning their clients as thought leaders. This tactic draws from their extensive experience working with thousands of diverse companies across numerous sectors of technology. Commentary and Podcasts: As the world turns to AI experts for understanding and advice, SlicedBrand helps AI specialists find the right platform to position themselves whether it’s through sharing their insights in an article or placement on a podcast. Speaking Opportunities: Years of experience in the technology sector have given SlicedBrand a unique insight into the network of international events that push the AI industry forward. Utilizing its strong connections with event organizers, SlicedBrand places its clients exactly when and where they need to be to share their vision and connect with other innovators and leaders. Edelman: Creativity & Global Leadership In The AI Sector As the world's largest PR agency, Edelman excels in the health, technology, and public affairs sectors. Established in Chicago in 1952, Edelman now operates more than 60 offices across the globe. Unlike SlicedBrand, which leverages strategic storytelling strategy to distill complex concepts within tech-centric and emerging sectors, Edelman aids clients in maintaining agility in the evolving tech landscape. Edelman prides itself on creativity and innovation, expanding its team to over 600 creatives and planners in recent years. Founder Richard Edelman substantiates the firm's commitment to evolve into an integrated marketing services player that remains at the forefront of emerging trends such as AI. Key Features & Benefits: Market Leadership: Edelman's extensive experience with both Fortune 500 companies and tech startups places it at the cutting edge of innovation and success in the AI and technology sector. Global Outreach: Thanks to its diversified involvement across various industries, Edelman equips companies to cultivate their brand and reputation on a global scale. Weber Shandwick: Data-Driven Insights & Ethical AI-focused agency While SlicedBrand champions a storytelling approach, Weber Shandwick, another key player, leans toward a quantitative, data-driven strategy, possibly lacking the personal touch and journalistic savvy inherent in SlicedBrand's operation due to SlicedBrand CEO’s deep roots in journalism. Nonetheless, Weber Shandwick is committed to promoting its clients' ethical data acquisitions that ensure an unbiased analysis and compliance with complex regulatory landscapes. This commitment positions Weber Shandwick strongly within the AI sphere, especially during a time when AI-driven misinformation is rampant, making high-quality data more essential than ever. Weber Shandwick’s expansive team of over 150 members is comprised of data scientists, market researchers, and engineers. This diverse set of expertise combined with their unique technology and deep, client-centric knowledge allows Weber Shandwick to address a wide range of business challenges using data science. Key Features & Benefits: Data-Driven Insights: Weber Shandwick's AI capabilities enable them to analyze billions of data points from thousands of sources. By quickly executing complex procedures and integrating multiple models, they deliver meaningful, actionable insights for AI startups at the technological forefront. Narrative Intelligence: Recently, Weber Shandwick entered into a partnership with Blackbird.AI, harnessing the power of narrative intelligence. The partnership equips Weber Shandwick with AI models and network visualizations to monitor bots, activists, and evolving narratives – enhancing their PR capabilities when working with top AI startups. Embracing Tomorrow's Possibilities: AI Public Relations PR agencies have a tremendous role to play for each AI company that they work with. In addition to educating mainstream users, they actively work to counter the partially negative narrative associated with the technology. While each is known for its own secret sauce, SlicedBrand, Edelman and Weber Shandwick all push for a main goal – positive client coverage. In an industry so hot and ever-evolving, it’s important to bring on an agency that is in the thick of the AI movement already. Choose the professionals to get professional PR results. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 07, 2023 09:25 AM Eastern Daylight Time

FiscalNote (NYSE: NOTE) Accelerates Towards Profitability As Q2 Earnings Showcase Healthy Revenue Growth, Expects Adjusted EBITDA Profitability Earlier Than Expected

Benzinga

By Jad Malaeb, Benzinga FiscalNote Holdings Inc. (NYSE: NOTE) has once again exhibited its prowess with the release of its Q2 2023 earnings report. The company's consistent growth is evidenced by notable financial achievements, strategic strides and technological innovations. Below are some highlights from FiscalNote’s results: Revenue: The company witnessed a notable 21% increase in revenue compared to the same period last year, highlighting its unwavering dedication to driving growth and delivering value to its stakeholders. Subscription revenue – which comprises approximately 90% of total revenue – also grew 21% year-over-year. Gross Profit: FiscalNote maintained a solid gross profit margin of 80% on a non-GAAP adjusted basis, a testament to its efficient operational management and commitment to sustainable growth. Adjusted EBITDA Loss: The company narrowed its Adjusted EBITDA loss to $4.3 million as it continues to accelerate toward profitability, with company guidance indicating positive Adjusted EBITDA of $0.2 million to $1.0 million in Q3 2023. FiscalNote reports that it has implemented efficiency programs that are expected to significantly benefit Adjusted EBITDA in the 2H of 2023. Cash + Cash Equivalents: With cash and cash equivalents totaling $38.1 million and approximately $94 million of additional debt capacity, FiscalNote seems well-positioned to support its current growth plans and M&A opportunities without requiring additional capital raises to achieve its plan. Tim Hwang, CEO of FiscalNote, expressed his satisfaction with the company's performance, saying, "We are pleased to report another quarter of strong financial results, reflecting our dedication to innovation and client-focused solutions. Our team's hard work and commitment have contributed to these impressive numbers." The results reflect ongoing demand for FiscalNote’s trusted, AI-enabled policy and market intelligence that empowers organizations to mitigate risk and navigate their businesses. FiscalNote's dedication to innovation is evident in its advancements in AI technology. The company has strategically partnered with OpenAI’s ChatGPT and Microsoft’s (NASDAQ: MSFT) new AI-powered Bing, leveraging Microsoft's Azure cloud platform to deliver even more powerful insights and predictive analytics to clients. The company's AI innovations extend to its breakthroughs in natural language processing (NLP) and machine learning algorithms. These advancements have enabled FiscalNote to provide clients with deeper insights into regulatory trends and developments, empowering them to make informed decisions in complex and rapidly changing environments. In addition to technological advancements, FiscalNote has achieved several noteworthy operational and business milestones: Global Expansion: FiscalNote has expanded its global reach by establishing a presence in key international markets, enabling it to better serve clients across the world and provide tailored solutions to regional regulatory challenges. Strategic Acquisitions: The company's strategic acquisitions have bolstered its portfolio and strengthened its capabilities, allowing it to offer a comprehensive suite of solutions to clients seeking to navigate regulatory complexities. Enhanced Client Engagement: FiscalNote's dedication to superior customer service has led to the development of innovative AI-driven tools such as FiscalNoteGPT that empower clients to access real-time regulatory information, ensuring they remain well-informed and agile in their decision-making. For more information about FiscalNote's Q2 2023 financial results, view the official press release here. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 07, 2023 09:25 AM Eastern Daylight Time

APP ANNOUNCES ROBUST 2024 EVENT CALENDAR

APP

2024 APP event calendar will feature a minimum 20 events, between APP Tour stops, APP Signature competitions, Next Gen and International matches; includes enhanced pro-player prize fund, and increased digital and linear broadcast packages The Association of Pickleball Players (APP) has announced its initial overview of 2024 events, featuring a minimum of 20 competitions throughout the year. Beginning in January 2024, the APP will embark on its strongest calendar in the organization’s history, including enhanced APP Tour and APP Next Gen events, the introduction of APP Signature competitions, more international tournament partnerships, significantly increased pro-player prize money, and an expanded broadcast package across digital and linear platforms. The 2024 APP Tour will feature a minimum of 12 events in total – four APP Tour Majors and eight APP Tour Primary tournaments. APP Tour Majors will be held at the largest and best facilities in the world – in Fort Lauderdale, Miami, New York City, and Southern California -- and feature higher purses for pro players, an elevated experience for fans, and enhanced television coverage. APP Tour Major tournaments will offer triple the prize money of 2023 Tour events, paying out a minimum of $150,000 per event and Primary events will offer double the prize money of 2023 Tour events, increasing the purse to $100,000 per event. In 2024, the APP will increase its commitment to bringing professional and recreational pickleball into the homes and onto the devices of pickleball fans through an enhanced digital and linear broadcast package. Full details of a greatly enhanced digital and linear broadcast slate will be announced shortly. A significant addition to the 2024 calendar will be APP Signature Events, which will be held annually, and feature new formats designed to give professional and amateur players more opportunities to compete and earn prize money. The first APP Signature Event of 2024 will be the APP Collegiate Championships, held January 3-7, and will feature the top college pickleball teams from across the nation. Venue, format, and registration details of the APP Collegiate Championships will be announced next week. Other APP Signature Events include: • The AARP Champions Cup: a tournament specifically designed for players 50 and above • The APP Women’s Open: an event built to showcase the sport’s top women pro and amateur players, and elevate the women’s game • The APP U.S. Indoor Championships: an annual indoor event that travels to cities across the country • The APP Atlantic Cup: an international team-based competition pitting Team USA against Team Europe More APP Signature Events will be announced throughout 2024, and beyond. Rounding out the 2024 APP event calendar in the US are three APP Next Gen tournaments, where aspiring pickleball professionals aged 16-23 participate in tournaments against their peers, and receive mentorship from APP Next Gen National Team Head Coaches who will be in attendance at tournaments, offering input and on-site coaching. Additionally, the members of the 2024 APP Next Gen National Team will be announced in January 2024. In addition, the APP will continue to drive and support the rapid growth of pickleball worldwide, building on the organization’s partnerships in England, Spain, Sweden, India and Australia, with new international announcements forthcoming. The APP is proud of its status as the primary driver of competitive and recreational pickleball globally. “The APP has gone from strength to strength in 2023, and we are excited to build on the successes we have enjoyed this year,” commented Tom Webb, Chief Marketing Officer of the APP. “We will have bigger and better tournaments than ever before, featuring more prize money for the pro players and a bigger broadcast package. We are adding a minimum of five groundbreaking new tournaments through our APP Signature Events, and we continue to find and develop America’s future pickleball stars through the APP Next Gen series and our international pursuits. We lead the world in growing pickleball, and we are only just getting started.” DATES EVENT JAN 3 - JAN 7 APP Signature Event: APP Collegiate Championships JAN 17 - JAN 21 APP Tour: Punta Gorda FEB 1 - FEB 4 APP Signature Event: AARP Champions Cup FEB 14 - FEB 18 APP Next Gen: San Antonio FEB 21 - FEB 25 APP Tour: Mesa MAR 20 - MAR 24 APP Tour: Miami (MAJOR) / APP Signature Event: APP Atlantic Cup APR 3 - APR 7 APP Tour: Delray Beach MAY 8 - MAY 12 APP Tour: Cincinnati MAY 22 - MAY 26 APP Tour: New York City (MAJOR) JUNE 12 - JUNE 16 APP Signature Event: APP U.S. Indoor Championships JUNE 26 - JUNE 30 APP Tour: Southern California JULY 18 - JULY 21 APP Next Gen: Kansas City JULY 24 - JULY 28 APP Signature Event: APP Women's Open AUG 28 - SEPT 1 APP Tour: Chicago SEPT 25 - SEPT 29 APP Tour: Boca Raton OCT 9 - OCT 13 APP Tour: Dallas OCT 23 - OCT 27 APP Tour: Southern California (MAJOR) NOV 13 - NOV 17 APP Next: Gen Dallas DEC 4 – 8 APP Tour: Fort Lauderdale (MAJOR) Following the recent conclusion of the 2023 APP Chicago Open, the largest-ever pickleball tournament in Illinois, and featured on ESPN SportsCenter’s Top 10, the 2023 APP Tour continues in Avalon, New Jersey with the 2023 APP Sunmed New Jersey Open, livestreamed on APPTV and televised on Monday, September 11 on CBS Sports Network from 8 –9pm ET. The complete 2024 APP event schedule, featuring dates, locations, venues, and broadcast information will be announced in the coming weeks. Sign up to the APP newsletter to stay up to date on all APP events and pickleball stories. About the APP Founded in 2019, the Association of Pickleball Players (APP) serves professionals, amateurs and recreational players of all ages in the fastest growing sport in the USA. The APP operates the APP Tour, the first and only tour fully and officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 announced tournament stops, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of pickleball champions through its Next Gen Series, the Next Gen National Team, and other youth initiatives. To stay updated on the APP, visit theapp.global, and follow us on Instagram, X, Threads, TikTok, Facebook and LinkedIn. Contact Details The Association of Pickleball Players Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global Company Website https://theapp.global

September 07, 2023 08:00 AM Central Daylight Time

WagerWire Announces Marketplace Integration Partnership with Betr

WagerWire

WagerWire, a marketplace technology and media company serving sportsbooks and bettors, announced today it has signed a technology integration and media partnership deal with industry innovator Betr. As part of the partnership, WagerWire’s proprietary tech, which empowers bettors to buy and sell active sports bets and fantasy entries, will be fully integrated with Betr’s platform in the future, allowing for trading inside both Betr and WagerWire’s mobile apps. WagerWire transforms traditional bets into assets that can be bought and sold at any time, unlocking new ways to strategize, speculate and profit. The partnership serves to further differentiate Betr’s core user experience in an industry inundated with commoditized products, while placing WagerWire’s innovative offering at the forefront of the sports betting industry. The deal positions Betr, who is rapidly advancing towards product parity with incumbent operators, to vault ahead of the field by becoming the first to combine the trifecta of microbetting, traditional, and secondary markets. “While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.” said Zach Doctor, Co-Founder and CEO of WagerWire. “We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.” “WagerWire’s technology creates a new category that supercharges the fan experience. Sports betting should be as fun and exciting as the sports themselves,” Doctor continued. “This can only be achieved through a holistic approach that pairs an intuitive and gamified product with engaging media and an impassioned community. I’m proud to say Betr shares this vision.” An independent survey earlier this year found that if a sportsbook offered their users the option of a secondary marketplace, 76% would place more bets and 72% would place larger ones, growing the overall pie. Additionally, 84% would place more parlays and 80% would place more futures, improving the book’s overall bet mix in these profitable categories. The same survey found 90% of bettors would rather sign up for a sportsbook offering a secondary betting marketplace, and 76% would spend more time inside that sportsbook’s app. “We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation,” said Joey Levy, Founder and CEO of Betr. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.” The partnership also extends to both companies’ rapidly growing media divisions. In just their first 10 months, Betr Media and the WagerWire Media Network surpassed 1.3B and 250M impressions on social media, respectively. The two already rank among the most engaged sports communities on the internet, with both being finalists for Best Sports Betting Content at the 2023 Hashtag Sports Awards, which Betr went on to win. WagerWire’s technology fits hand in glove with Betr’s social ethos, creating new ways for fans to ride bets together and share in the action with their favorite influencers as well as their friends. The companies will kick off the partnership by co-producing their first original video series this year with other projects to follow. WagerWire first came onto the scene when it announced its seed round in 2022 with backing from the likes of Miami Marlins co-owner Roger Ehrenberg (IA Sports Ventures and Eberg Capital), 305 Ventures, NBA All-Star Richard Jefferson, and SimpleBet co-founder Scott Marshall, among others. Betr was co-founded in 2022 by Joey Levy and Jake Paul and is backed by Roger Ehrenberg and Florida Funders as well as NFL players Dez Bryant, Ezekiel Elliot and other high profile personalities. Betr recently announced the closing of a 35M Series A2 round. About WagerWire WagerWire empowers bettors to take control of their action and treat their bets as assets that can be bought and sold at any time. WagerWire’s proprietary marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. WagerWire also has a Media Network that generates daily content “By Fans, For Fans”. You can find WagerWire @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and at WagerWire.com. WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. About Betr Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports betting and sports media company through Betr Gaming and Betr Media, respectively. Betr Gaming is an online sports betting and gaming business focused on a unique product experience with a simplified user experience that is catered to the casual sports fan, enabling Betr to capture more of the underpenetrated online gaming addressable market. Betr Gaming began with a microbetting-only online sports betting (OSB) product, allowing users to bet on individual plays and events – such as pass or rush on the next play in football or the outcome of the next pitch in baseball, and is expanding its OSB product offering to include additional markets with full sportsbook capabilities, as well as planning to expand into other real money gaming verticals. Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 1.6 million followers, 1.6 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. Betr is creating a unique flywheel by investing in content creators to drive brand awareness and affinity, which drives more audience and engagement with the Betr brand, allowing Betr to monetize its user base through a suite of gaming products which then enables further investment in content and brand affinity. For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, please visit betr.app/responsibility. Contact Details Hot Paper Lantern Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

September 07, 2023 08:30 AM Eastern Daylight Time

Uno Pizzeria and Grill Initiates Fundraiser for Maui Relief Effort

UNO Pizzeria & Grill

Restaurant chain Uno Pizzeria and Grill, known as the birthplace of Deep Dish pizza, has launched a fundraiser that will benefit the Maui Strong fund. The pizza pioneer has collaborated with Anheuser Busch brand Kona Brewing to make a donation to the cause with a purchase of Kona Big Wave Golden Ale from Sept. 11th through 17th. An in-restaurant purchase of a Kona Big Wave during that period will trigger a 20% donation of the total guest check going to this fundraiser. The program will be run through most of the company’s 70 locations, which are a combination of franchise and company-owned restaurants. The Support for Maui fundraiser, known at Unos as a ‘DoughRaiser’, is an effort that is near and dear to Uno’s CEO Erik Frederick. Frederick was stationed on Pearl Harbor during his time serving in the United States Navy. “The Aloha Spirit becomes part of anyone who lives in Hawaii and leaves an indelible mark on their life and soul. I even met my wife in Hawaii, so it has always been a meaningful part of my life”. Frederick continued “Upon hearing of the tragic wildfires in Maui, I felt very strongly that we as a brand could contribute to the fundraising efforts as the recovery process will last for many years. We found a real partner in Anheuser Busch and their brand Kona Brewing whose roots are in Hawaii. It was just a natural partnership and quite frankly the right thing to do.” “This DoughRaiser allows guests of Uno Pizzeria and Grill to contribute in their own small way” stated Uno’s Director of Marketing, Chris Dellamarggio. “People always want to support when there are worthy causes, but may not know how get involved. Allowing them to contribute as part of their everyday activities gives them an easy way to give to the cause. When those contributions are pooled together across a brand like Uno’s, they can add up to a large donation.” The Maui Strong Fund is a new fund that has been set up by the well-regarded Hawai’i Community Foundation that works to get funds directly to organizations that need funding no matter their size as part of their regular every day mission. The Maui Strong Fund has been set up get immediate relief to multiple organizations that need the funds to take action now. Information about the foundation and the Maui Strong Fund can be found at hawaiicommunityfoundation.org. About UNO Pizzeria & Grill Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged-foods business which supplies supermarkets, airlines, movie theaters, hotels, airports, travel plazas, and schools, with both frozen and refrigerated UNO branded products. For more information, visit www.unos.com. Contact Details Chris Dellamarggio +1 339-613-7641 cdellamarggio@unos.com Company Website https://www.unos.com/

September 06, 2023 03:31 PM Eastern Daylight Time

Twang Teams Up with Spencer Boyd for the 2023 NASCAR Craftsman Truck Series Season

Twang Partners LLC

Twang, creators of the original Beer Salt and premium flavored salt, sugar and spice blends, is proud to announce its sponsorship of Spencer Boyd for the 2023 NASCAR Craftsman Truck Series season with upcoming races in Kansas City, Bristol, Talladega, Miami and Phoenix. The partnership marks an exciting collaboration that resonates with the spirit of competition, innovation, and celebration that both Twang and NASCAR embody. Throughout the 2023 season, Twang's iconic logo will adorn Spencer Boyd's truck, prominently displayed in five exhilarating races. On September 14th for the race at Bristol Motor Speedway, Twang will take center stage with a fully wrapped Beer Salt branded truck! For the remaining four races, Twang’s logo will proudly find its place alongside other sponsors on the vehicle. "We're revving up for an electrifying partnership with Spencer in the NASCAR Craftsman Truck Series Season," said Edmundo Macias, Director of Marketing of Twang. "Just like the fast-paced action on the track, Twang's flavorful offerings bring joy and excitement to food and drink enthusiasts nationwide. This collaboration perfectly aligns with our upcoming expansion into 3,500 Walmart stores across the country with our Lime & Lemon-Lime Beer Salt, and we're eager to amplify our presence in the hearts of NASCAR fans." Twang's partnership with Spencer Boyd goes beyond the racetrack. As part of this dynamic alliance, Twang will also engage fans through unique experiences and giveaways. Fans will have the opportunity to sample Twang’s wide array of products, adding a dash of flavor to their NASCAR experience. Additionally, Twang will take part in e-blast giveaways, offering fans the chance to win exclusive prizes and immerse themselves in a world of flavor with Twang. Spencer Boyd's journey in NASCAR is a testament to his determination and passion. With a racing background that started on dirt bikes and evolved through go-karts and short-track venues, Boyd has consistently demonstrated his prowess on the racetrack. His dedication to excellence aligns perfectly with Twang's commitment to delivering premium products that elevate eating and drinking experiences. As Twang continues to celebrate its rich heritage and legacy, this partnership marks a thrilling chapter in the brand's story. From its humble beginnings in a garage to becoming a nationwide sensation, Twang's journey mirrors the resilience and spirit of both Spencer and NASCAR. In 1986, Twang Founder Roger Treviño Sr. left his career after experiencing an epiphany while on a business trip in Mexico. Visiting a Mexican street vendor selling citrus salt, he was reminded of his childhood in San Antonio, with its abundance of Latino flavors. He returned home inspired to create a variety of flavored salts to share with friends and family. Launching the Twang business out of his family garage and together with the Treviño children to help, his first product (and claim to fame) was Twang Beer Salt, an integral product in the Southern trend of “dressing” beers and other libations. From these humble beginnings, the Treviños have since expanded Twang product lines into flavored salt for food, cocktail rimmer blends, michelada mix, and more to come! Contact Details Ilissa Goldenberg +1 973-769-6108 ilissa@rprfirm.com Company Website https://www.twang.com/

September 06, 2023 10:16 AM Eastern Daylight Time

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