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One Rockwell Announces Key Company Milestones and Client Growth; Launch of Growth Marketing Services to Drive Revenue for Lifestyle Brands

One Rockwell

New In-house digital marketing suite includes paid search and social, strategy, influencer programs, a full suite of creative services, and more; a newly hired top creative team to support strategic growth. One Rockwell (1R), a leading ecommerce agency specializing in creative design and technical solutions for lifestyle brands, today announced a series of milestones during 2021 which helped propel the company to managing over $350M in client revenue, up 61 percent from $216M in 2020. With household names like Clairol, Carhartt WIP, LeSportsac, Vera Bradley, and others already on 1R’s roster, the company welcomed more than 30 new clients including Naturopathica, Philosophy, Victor Victor and a multi-channel agreement with beauty conglomerate, Coty. 1R was also named “Best Ecommerce Experience” finalist in Glossy’s 2021 Beauty Awards alongside client Westman Atelier. Since working with 1R, clients such as Trish McEvoy, ZO Skin Health, Vera Bradley and more have seen explosive growth, consistently adding more than 50 percent in DTC revenues YoY in the US. While the agency steered major companies through the new online marketplace paradigm amid COVID-19, it simultaneously launched a full-service digital marketing arm, 1R Digital Marketing Services, that supports brands holistically by building and developing their entire ecommerce business from end-to-end, catering to every DTC touchpoint. With digital shopping continuing to reign supreme, the new offering presents an untapped opportunity for lifestyle brands to increase revenue, customer acquisition, conversion, retention, and more by leveraging the vast opportunities of the internet. “Redesigning TrishMcEvoy.com was very exciting but a large undertaking. The 1R team really made it easy to not only collaborate but keep the project on track,” said Kristina Castaldo, Senior Global Ecommerce & Paid Marketing Manager, Trish McEvoy. “I have worked with many agencies before and my experience with their team has been one of the best!” The company also welcomed two creative industry powerhouses to support the continued buildout of its new 360-creative services. Paul Recalde joined 1R as Creative Director, along with Director of Creative Services Karly Mossberg. Over the past twelve years, Recalde has been working with some of the world’s leading luxury, fashion and beauty brands and agencies, including MAC, Burberry, Gucci, Tiffany’s, Jimmy Choo, Michael Kors, Smashbox Cosmetics, Tom Ford Beauty, Urban Decay, and Balenciaga, to craft strategic, impactful storytelling and experiences. Recalde has an exceptional background including digital design, content, branding, motion graphics, and 360-degree campaign work. Mossberg brings more than 10 years of creative experience in the beauty and fashion fields, working across a multitude of verticals with stellar brands including Louis Vuitton, Chloé, Adidas, Uniqlo, Estee Lauder and Tom Ford. In addition to the creative additions, Emily Fontana has been appointed as Head of Digital Marketing. Fontana plans to leverage her skill set from SWAROVSKI and experience working across a variety of industries to implement effective marketing strategies that align with the company's business goals and foster growth. Looking ahead, 1R will be announcing exciting new partnerships with high-profile influencers, celebrities, and brands, and plans to continue integrating updated features and capabilities into its suite of services, built specifically for brands looking to optimize and accelerate their ecommerce experiences. “During the height of the pandemic, brands were not only coming to us to design and build their websites, but to help run, optimize and grow them,” said Shelly Socol, CEO and Co-founder of One Rockwell. “Bringing digital marketing in-house and investing in exceptional creative talent further solidifies our position as an agency leader and allows us to complement our entire suite of services in driving revenue for our clients." To learn more about 1R and its expertise in driving well-rounded, scalable, and engaging direct-to-consumer experiences, please visit https://www.onerockwell.com/. About One Rockwell (1R): One Rockwell (1R) is a full-service Shopify Plus agency driving digital transformation. For over ten years, 1R has brought creatives, strategists, managers, and innovators together to create exceptional digital experiences. Through collaboration and boundless drive, 1R connects good people with big minds: agency, partners, and clients working as one. 1R approaches every challenge and hurdle with excitement – from business analysis and strategy to UX and creative design to technical execution and integrations. Powered by a decade of experience and a sharp understanding of what makes digital brands thrive, 1R has designed and implemented over 80 digital stores within the fashion, beauty, lifestyle, home, food & beverage, and luxury verticals. Contact Details North 6th Agency for One Rockwell onerockwell@n6a.com Company Website https://www.1rockwell.com/

November 09, 2021 09:00 AM Eastern Standard Time

Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

Ethos Announces ‘100 Most Sustainable Luxury Items Of 2021’

Ethos

Digital media and e-commerce platform, Ethos, has launched its first comprehensive sustainability ranking: The 100 Most Sustainable Luxury Items of 2021. It kicks-off the platform’s sustainable luxury ranking series. Vetted by Ethos co-founder and creative director, Jackie Lutze, a Harvard University Sustainability MA candidate, the list evaluated individual products instead of brands as a whole—this allowed for a wider range of inclusion. Ranking included ingredients and materials, packaging and shipping practices, labor conditions, and circular sustainability efforts. All brands had to meet at least two stars in order to be considered for inclusion. “This list came to fruition much in the same way Ethos did; we knew there were luxury brands building sustainability into their core,” Lutze says. “We started with a clear-cut list of exemplary attributes and built a rating system around it. At the minimum, all products had to be ethically made with sustainable materials or ingredients.” It’s also the first comprehensive sustainable ranking list of its kind to only feature items made without any animal products or animal testing. “From there, we looked deeper into the brands themselves, rewarding points for those that went above and beyond, such as receiving B Corp Status, using certified organic materials or ingredients, Fair Trade Certification, or LEED-certified production facilities,” says Lutze. Brands earning the highest scores include Stella McCartney, Gucci, Chloé in fashion; Aether Diamonds Tiffany and Co., and Chopard in jewelry; Susanne Kaufman, Aesop, and Sana Jardin in beauty. To see the full list and rankings, click here. “It may sound strange to call the luxury market underserved, but when it comes to sustainability, that’s often the case,” says Jill Ettinger, Ethos co-founder and editorial director. “The luxury market is valued at more than $5 trillion; that is immense purchasing power and influence. These brands need to shine a greater spotlight on their sustainability efforts. And according to our research, the luxury consumer wants to make the best choices for the planet. To them, sustainability is luxury.” To celebrate the launch, Ethos is donating 100 trees to its nonprofit partner, The Fruit Tree Planting Foundation. The trees will be planted in Mococa, Brazil, in 2022. “When Ethos approached us about collaborating on one of our groundbreaking fruit tree plantings, we were thrilled to suggest an upcoming initiative to plant 100 life-sustaining trees for low-income families in Brazil later this year,” said Cem Akin, FTPF’s TreeEO. “Through this generous support, generations of families will have cleaner air to breathe and a healthy source of nutrition right in their backyards. We are so grateful to partner with Ethos in supporting sustainable, earth-friendly projects,” Akin said. About Ethos: Launched in 2021 by Jackie Lutze and Jill Ettinger, Ethos is the premier digital platform for personal and planetary sustainability filtered through a luxury lens. Through thought-provoking conversations and recommendations across fashion, beauty, travel, food, nutrition, and more, along with its e-commerce platform and its first sustainability rankings, The Ethos 100, Ethos is helping to bridge the gaps in the sustainable luxury market. the-ethos.co. Contact Details Ethos Jill Ettinger +1 213-986-7464 jill@the-ethos.co Company Website https://the-ethos.co

November 05, 2021 07:03 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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Centerboard Launches Updated Product Offerings via WIN, by Centerboard Technology Platform

Centerboard

Centerboard, the neutral, shipper-centric transportation management solution, is announcing a range of updated solutions to its core platform, WIN, by Centerboard. As the shipping industry navigates challenges presented by disruptions in the supply chain, Centerboard aims to ease shippers’ workload through new technologies that offer a seamless user experience. With these latest updates, shippers of all sizes receive access to modular and flexible solutions powered by real-time data, providing full control over and transparency of their supply chain. “Our business needs are continuously changing as we navigate through the pandemic, shipping delays and driver shortages,” said Nicolas Adam, Executive Vice President at Margarine Thibault. “With the various new features offered on WIN, by Centerboard we’ve been able to navigate all of these challenges while improving our processes, enabling our team to make better shipping decisions and ultimately save time and money.” New features now live in WIN, by Centerboard include: Advanced Shipment Notifications on all order tracking messages, helping to improve efficiency, accuracy and flexibility. Tracking Message on Behalf of Carriers helping to communicate shipping updates in real-time. Activity Tab Added on Order Screen to customize specific items related to an order, ultimately saving time. Added Custom Fields including date and timestamp, helping users to improve their billing process. Tender Response Reminders, including scheduled, automated messages reducing the need for shippers to manually contact carriers. Pallet Labels to auto-generate the paperwork that shippers had to manually create. Pro Sticker Image on BOL, adding greater clarity to the shipping experience by giving the client and carrier a convenient document for real-time tracking. “Centerboard’s best-in-class technology team is powered by 30 years of supply chain expertise and we understand what shippers need most. We’re focused on providing shippers with solutions that are backed with artificial intelligence and machine learning capabilities enabling more cost-effective, efficient and sustainable programs,” said Lindsey Shellman, Chief Commercial Officer at Centerboard. “It’s important that current and future technology features are nimble and flexible in order to support changing architectures. Centerboard gives shippers control by integrating with their existing and emerging technologies.” To learn more about Centerboard and the new solutions offered through WIN, by Centerboard, Visit www.centerboard.com. About Centerboard Centerboard is a neutral, shipper-centric transportation and supply chain management platform supplying shippers with access to a wide range of affordable features needed to take control of operations. Centerboard unlocks business opportunities for shippers, carriers and supply chain stakeholders, through leveraging real-time data. Centerboard is out to make the supply chain more sustainable and efficient to ensure less waste and significant carbon reduction with every trip. Contact Details Kite Hill PR for Centerboard Kite Hill PR centerboard@kitehillpr.com Company Website https://www.centerboard.com/

November 04, 2021 09:00 AM Eastern Daylight Time

FORTRESS BRAND, a Leading Global Marketplace Accelerator, and SCHOOL HOUSE, a Powerhouse Creative Agency, Announce Strategic Partnership

Fortress Brand and School House

Fortress Brand and School House are joining forces to create a global omni-channel accelerator that addresses all Consumer-Packaged Goods (CPG) brand and product lifecycle needs. This first-of-its-kind agency partnership allows both Fortress Brand, a leading global marketplace accelerator, together with School House, a leading creative agency known for dynamic storytelling, to provide its brand partners with a proven competitive edge that drives business value at scale, from creation and brand identity, to retail, marketing, and sales. Fortress Brand and School House will leverage their expanded infrastructure and combined capabilities to drive continued game-changing growth for their beauty, health, and wellness brand partners. Headquartered in New York, NY, Fortress Brand is a technology-enabled direct-to- consumer channel partner specializing in driving growth for its clients on Amazon® and other e-commerce marketplaces. The Company offers a fully outsourced, turnkey e-commerce solution for leading CPG brands, providing re-seller protection, product development, and advertising services while leveraging proprietary data analytics within the world’s largest marketplaces. Fortress Brand’s customized strategies enable its brand partners to navigate the rapidly evolving marketplace landscape. Today, the Company represents over 45 leading beauty, health, and wellness brands, including Glow Recipe, Youth to the People, and HUM Nutrition. “The accelerating number of beauty, health, and wellness brand launches, combined with rising global supply chain concerns and competition, underscores Fortress Brand’s primary focus on identifying forward-thinking solutions for its client needs,” noted Alex and Matt Beer, Fortress Brand’s Co-CEOs and Founders. “The collective Fortress Brand and School House vision is to redefine the concept of client relations and brand partnerships by thoroughly understanding our brand partners’ every need. Together, we can then drive growth through each stage of the brand lifecycle, equipping our brand partners with the right tools, teams, and support to meet those needs. The School House partnership represents an important milestone in our continued evolution into the leading global omni-channel accelerator for beauty, health, and wellness brands.” Based in New York, NY, School House was founded nearly seven years ago with a vision to provide cut-through creative services based on compelling storytelling for the world’s most in-demand beauty brands. Through engaging and thoughtful design in an array of specialties under the disciplines of strategy and creative development, creative production, architectural design, and industrial design, School House has collaborated with over 75 client partners ranging from independent brands such as Ami Cole and IDEO Skincare, to founder-led brands including Dr. Dennis Gross Skincare, J oanna Czech, Kosas, Pat McGrath Labs, and Tata Harper Skincare, to icons La Mer, Elemis and L'Occitane en Provence, to name a few. “At School House, our mission has always been to ensure a distinct point of difference in every beauty brand we touch – from voice and tone, visual identity, and creative strategy, to campaign content and environmental design. This is our mainstay. The creative outcome is always unique,” commented Christopher Skinner, Founder and Principal of School House. “We are thrilled to now expand this philosophy by offering our clients a trusted partner in Fortress Brand that can continue the brand’s lifecycle through a powerful presence on the world’s most rapidly growing marketplaces and channels.” The Company is excited to announce that its next phase of strategic partnership will be the School House Studios, an immersive physical creative content studio, which is set to open in New York City in Spring 2022. Fortress Brand and School House welcome inquiries from beauty, health, and wellness brands looking to accelerate their brand equity and growth across all channels. About Fortress Brand Established in 2012 and based in the heart of SoHo in NYC, Fortress Brand represents acclaimed beauty, health, and wellness brands on the Amazon® marketplace. With nearly a decade in business and 45 exclusive partnerships with names like Glow Recipe, Youth to the People and HUM Nutrition, our core strengths are channel control, protecting brand integrity, and driving growth on Amazon®. Recognized as one of Inc.’s 5,000 Fastest-Growing Companies and trusted by Amazon® as a verified partner, we are fully invested in our clients’ success from day one and stay on top of today’s rapidly changing market by investing deeply into technology, data and international capabilities. https://fortressbrand.com About School House School House is a creative agency, founded by former LVMH Executive Christopher Skinner, specializing in cut-through strategy, engaging creative and immersive environments for the world's most in-demand beauty brands. School House is built to mirror that of an in-house creative studio with dedicated talent across key creative disciplines needed in today's beauty market: brand and commercial strategy, branding and visual design, creative production, digital and social design, industrial design, visual merchandising, and architectural design. Select clients include Dr. Dennis Gross Skincare, Kevyn Aucoin Beauty, Perfect Diary, La Mer, Malin + Goetz, Tata Harper Skincare, L'Occitane en Provence, Joanna Czech, Elemis, Volition Beauty and MyGlamm. https://weareschoolhouse.com Contact Details School House: The Collective PR Debbie Burke-Smith +1 917-224-1415 debbie@thecollective-pr.com School House: The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Fortress Brand Gabby Barikian gabrielle.barikian@fortressbrand.com

November 03, 2021 10:45 AM Eastern Daylight Time

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Mattress Concierge Replaces 2,600 Mattresses at Foxwoods Resort Casino

Mattress Concierge

Mattress Concierge recently completed replacing mattresses for 1,948 hotel rooms, totaling 2,600 mattress, for Foxwoods Resort Casino in Mashantucket, CT. As the largest resort casino in North America, Foxwoods offers guests a premier destination resort experience throughout its AAA Four-Diamond hotels. Foxwoods has also been named the Best Casino Outside of Las Vegas in the USA Today’s 10 Best Reader’s Choice Awards. “At Foxwoods we pride ourselves on providing our guests with the ultimate destination experience, and knew how important it was that the sleep configuration was as thoughtfully considered as every other resort amenity,” said Chris O’Connell, Vice President of Hotel Operations at Foxwoods. “We were so impressed by the attention to detail in Mattress Concierge’s hand-crafted, comfortable and durable mattresses which made them the ideal partner. They offer our guests a luxurious sleep experience that enhances their stay while at Foxwoods.” Mattress Concierge started work on this project in August 2019 when the resort was making upgrades to The Grand Pequot Tower, which features an exquisitely appointed lobby and twenty-three stories of deluxe rooms and suites. Mattress Concierge also replaced mattresses in The Great Cedar Hotel, which is right in the middle of all the action, and The Villas, which are appointed with beautiful amenities, dedicated butler service, in-room dining, and seamless access to Foxwoods’ exciting offerings. The 1,700 mattresses were handcrafted, delivered, and installed in just two months from purchase order to delivery. COVID-19 delayed the completion of the project until this September, when Mattress Concierge was able to replace 900 additional mattresses for the 30-floor Fox Tower, which boasts modern design and beautifully appointed rooms. This second stage of the project took just six weeks from purchase order to delivery. “We are honored with the trust Foxwoods Resort Casino places in Mattress Concierge to furnish their guests with the ultimate sleep experience at any hotel on the property,” Rob Richards, Managing Director of Mattress Concierge said. “We are particularly pleased with the fact that we could meet the timeframes in which this multi-stage project required for completion. Following the executive purchasing team’s visit to the factory in Hartford, we earned the right to be the exclusive mattress supplier to the largest resort casino in North America.” About Mattress Concierge Mattress Concierge has been providing mattresses to the most discerning clients in the hospitality industry since 2010. These exceptional mattresses are sought after by four- and five-star luxury hotels, inns, resorts and boutique hotels. Mattress Concierge can also custom-design mattresses to meet hotel owners’ particular needs, combining superior quality, comfort and durability. For more information, visit www.mattressconcierge.com. About Foxwoods Resort Casino As the largest resort casino in North America, Foxwoods Resort Casino offers guests a premier destination resort experience throughout its six world-class casinos; AAA Four-Diamond hotels featuring over 2,200 rooms; dining options for all tastes; luxurious spas; award-winning golf; state-of-the-art theaters; Tanger Outlet Mall; conference space for groups of all sizes; and free online casino games at FoxwoodsONLINE.com. There is always something new at Foxwoods, most recently the arrival of Foxwoods Extreme Adventures. Adventure knows no limit as guests can zipline or race around on a European-style indoor karting track. Foxwoods Resort Casino truly is The Wonder Of It All, providing a personalized and exciting escape for everyone. Foxwoods, opened in 1992, is owned and operated by the Mashantucket Pequot Tribal Nation. For a detailed look at Foxwoods Resort Casino and Mashantucket Pequot Tribal Nation visit Foxwoods.com. Contact Details Mattress Concierge Robert Richards +1 860-395-9371 rrichards@mattressconcierge.com Company Website http://www.mattressconcierge.com

November 02, 2021 10:00 AM Eastern Daylight Time

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Global luxury electric-vehicle manufacturer set to shake up the market

Trouvé Victory Inc.

Trouvé Victory Inc. is bringing the next generation of fully electric vehicles to the global automotive marketplace with delivery starting in 2023. Trouvé-EV vehicles will include an 18-minute quick charge capability and an overnight full charge in 4 hours, which will allow you an 800-1,000 km or 500-700 mile driving range on a single charge. The high-performance vehicles outperform the traditional cars of today -- ALL with zero emissions. “Electric vehicles are quieter, cleaner and more efficient to run than fossil fueled vehicles.” Explains Faruk K. Rama, Trouvé Chairman. “They are the answer to building a better, cleaner world for our children. In order for us to see a true global shift to electric vehicles and their benefits, we need more options for high performing, zero emissions vehicles in the market. The Trouvé-EV is the answer." Trouvé – EV will unveil 3 – model designs in the near future all with designs that are powered by high performance electric technology and are engineered to be recyclable and designed with the Trouvé-EV Regenerative Energy System, harnessing the power of the elements, wind, motion and the sun. This provides extra mileage between charges and a lower operating cost regardless of driving conditions. Trouvé is planning on manufacturing facilities located in Southern Ontario Canada, USA, UK, Oman and EU and as more divisions open up, they will employ tens of thousands of people interested in transitioning to a new career in the electric vehicle industry. All the vehicle bodies are made with natural fibers making them the first fully recyclable electric vehicles. This is in keeping with the goal to create production facilities and vehicles that are environmentally friendly. The Trouvé-EV’s corporate DNA is based on the reduction of pollution to help support environmental sustainability. In addition to the positive economic impact production facilities will have in the communities they operate, Trouvé is also committed to education, working with some of the best Educational Institutions. “We are developing co-op and intern programs to provide students with hands-on learning experiences, leading to possible future employment with Trouvé-EV. These educated, enthusiastic young people will help our company become a world leader.” Comments Trouvé CFO, Peter Fredricks Monchuk. Trouvé is accepting Pre-order sales on their website. www.trouveev.com. Trouvé Victory Inc. welcomes investment enquiries. Sign up for the e-newsletter on the website to keep in the know of Trouve’s developments. -30- For media enquiries or interviews contact: MarySue Furtney enquiries@msmarketing.ca Chairman: Faruk K. Rama chairman@trouveev.com CFO: Peter Fredricks Monchuk peterfm@trouveev.com UK: David MacKinnon david.m@zlx.co.uk Oman: Sultan Al Amri Info@trouveev.com About Trouvé Victory Inc. Trouvé means in English, To Find. Trouvé Victory Inc. is focused on creating an innovative, environmentally friendly fully electric vehicle. Trouvé Victory Inc. assembly and manufacturing will take place in Southern Ontario, Canada USA, UK, Oman and the EU. The manufacturing facility will be carbon neutral, with a solar powered roof, and a state-of-the art robotic assembly line. Trouvé prioritizes working with some of the best Universities, to develop co-op and intern programs which will provide students with hands-on learning experience, leading to possible future employment with Trouvé-EV. These educated, enthusiastic young people will help our company become a world leader. The goal is to make Trouvé Victory Inc., not only the electric vehicle of choice but the employer of choice. Contact Details MarySue Furtney enquiries@msmarketing.ca

November 02, 2021 08:00 AM Eastern Daylight Time

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Beaubble Raises Over $2M To Date With Latest Funding Round

Beaubble

Leading beauty community-driven brand and platform, Beaubble, announces today that they have raised over $2M to date for the company during their latest round of funding with lead investor Bling Capital along with Graph Ventures, Goodwater Capital, Steve Chen (Co-Founder and Former CTO of YouTube), Jung-ju Kim (Founder of Nexon and Partner at Collaborative Fund), and more. Co-founded by Jun Young (Jordan) Lim, Beaubble is the first truly community-driven digital beauty studio that co-launches brands and products with talent (including influencers, celebrities and models, content creators, and more). Talent partners with Beaubble to actively engage her audience in developing new products, encouraging fans to share feedback on formulation and provide input on design via conference calls and conversations on beaubble.com in addition to existing social media channels. With this innovative process, Beaubble is democratizing the product development process and equipping consumers to decide what they want from their beauty brands, not the other way around. Beaubble also utilizes pre-order product drops to more accurately measure demand and bypass retailers to fulfill directly to consumers. By allowing demand to shape supply, Beaubble is able to avoid overproduction and reduce waste in beauty. In March 2020, the platform co-created the luxury skincare line Monday Born alongside beauty influencer Teni Panosian. Bling Capital, a San Francisco Bay Area based venture capital investment firm, led the company’s recent seed financing. Bling Capital primarily invests in consumer tech, internet, mobile, marketplace, data, fintech, SaaS, and automation sectors. Founder Ben Ling served in senior operating roles at Google, Facebook, and YouTube prior to working at Khosla Ventures as General Partner and then launching Bling Capital. He has backed ten+ unicorn startups with early stakes in Airtable, Lyft, Palantir, and Square among others. Ling comments, "The future of beauty will be driven by influencers and community — no longer through department stores and malls. Further, consumers will be deeply involved in product creation and working with influencers for more authentic experiences and products. Beaubble enables influencers to create world-class products with their communities, while abstracting away the complexities of creating and launching new products." Beaubble plans to use the funding to elevate the brand’s platform, increase community outreach and support its rapid growth in influencer launches and collaborations. Including two new lines with model Elsa Hosk and content creator Ellie Thumann that launched October 21st, Beaubble has at least five more partnerships and collaborations that will be announced by early 2022. "The need to displace legacy business models and channels with innovative techniques and approaches is further accentuated now. We believe Beaubble has a place in that new post-crisis world, and we are thrilled to benefit from the advice and experience of seasoned consumer investors and tech luminaries as we help bring about truly inclusive, community-driven beauty." - Jordan Lim, Co-Founder of Beaubble Contact Details OGAKI Malinda Torres mtorres@ogakidigital.com Company Website https://beaubble.com/home

November 01, 2021 09:01 AM Eastern Daylight Time

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