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Fresho secures $10m to accelerates US and UK expansion plans to make food supply chains more sustainable

Fresho

Fresho, a company that aims to make food supply chains more sustainable between restaurants and their suppliers, has whet the appetite of investors with a $10m series A funding round. Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. More than 38,000 foodservice venues across the UK, Australia, New Zealand, and the United States have now used the innovative software solution, with more than $1b processed through the platform annually. Fresho’s user base consists of restaurants, hotels, hospitals, cafes, schools, farm shops, QSRs and independent retailers. Fresho co-founder and Managing Director James Andronis, a former wholesale seafood senior executive from Australia, said increased investment in Fresho’s team and its leading-edge technology was driving the business. “We’ve managed to attract some of the best talent in the UK, Australia and New Zealand and they’re steering our continued investment in state-of-the-art technology,” Mr Andronis said. Fresho now employs over 60 people after launching in the UK in 2021. “This capital raise will enable us to accelerate our growth in the United Kingdom and a strong launch into the United States. Like our other markets, restaurants and suppliers in the US are itching to be more progressive but still working with antiquated processes such as email, phone calls, whatsapp and even the old fax machine. B2B food supply chains are changing at a rapid rate around the world with an increased focus on efficiency and lowering waste. We understand the industry and our tech solves key pain points for these businesses. The adoption of tech is speeding up and it’s fascinating to watch the industry progress at such a fast pace.” The food service market in those four key markets is worth a whopping $415b and is one of the last remaining antiquated industries with a lot of offline interactions. This funding round adds a number of new investors to a strong existing base that includes London based Primorus Investments (LON:PRIM). New investors include venture-capital firm Capital Zed, Andrew Sypkes (who was an early-stage investor in Canva, Aconex and Redbubble), and Second Quarter Ventures (Australia’s leading secondaries fund). In London, a number of iconic venues place orders with Fresho. These include Michelin star rated restaurant Wild Honey within Sofitel St James, Polpo, 1 Lombard Street, and the Bingham Riverhouse. Fresho’s other co-founder and Managing Director Huw Birrell, a former investment banker, reflected on the impact his business’ rapid recent growth is having in making food supply chains more sustainable. “A combination of the depth and breadth we hold in the food supply chain across various geographies, along with our leading-edge technology means we have an incredible bank of insights into food trends and market movements.” “We intend to use this intelligence to help drive improved sustainability in the sector and ensure increased prosperity for all participants in it. As an example, we recently worked with Apple & Pear Australia Ltd that represents Australia’s apple and pear growers to provide data on which varieties have had increasing or declining consumption which they previously had no access to. The power of this data is extraordinary and has the ability to change growing decisions in the future.” Mr Birrell added that he and his team harbour ambition to be the world’s leading ordering platform for food supply chains, and a major source of intelligence for the food industry About Fresho Fresho is used by tens of thousands of chefs who simply reach for their device to choose exact quantities for their needs, much like an online shopping experience but specifically tailored to the fast paced B2B food industry. Buyers see live prices and specials, allowing for informed product choices and assistance in food cost management. Suppliers receive the order immediately in an easy-to-use dashboard, which reduces data entry, errors and helps them fulfil orders without delay. The real time sales data enables suppliers to manage purchasing more efficiently and eliminates wastage before it becomes an issue. See how it works here. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.fresho.com/

June 07, 2022 07:00 AM Eastern Daylight Time

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CargoX Blockchain Technology Takes Flight in Egypt

CargoX

LJUBLJANA, SLOVENIA - (June 06, 2022) - CargoX, the leading company specializing in the digital transfer of trade documents, extends its business engagement with the Egyptian government by providing advanced Blockchain Document Transfer (BDT) services as a core component of the Advance Cargo Information (ACI) system implementation for airborne cargo. The Advance Cargo Information (ACI) system aims at providing business intelligence and governance mechanisms to the government before cargo loading from ports of export, facilitating cargo clearance procedures, creating transparency and audit trail for cargo movements within a paperless ecosystem by digitizing shipment documents transfer using CargoX BDT services. The ACI system is a core component of Egypt’s national single-window platform for international trade (NAFEZA) that is operated by the Public-Private-Partnership company Misr Technology Services (MTS). “The NAFEZA single window platform for digitalization of ocean-freight trade document transfers between Egypt and companies worldwide is an unprecedented success. It is used by more than 90,000 companies and entities worldwide, and we continue building this momentum by adding air cargo documentation processing. This will bring the number of points of entries to 30 – including airports, seaports, dry ports, border posts, free zones, and bonded warehouses,” said Captain Ossama Al Sharif, MTS Chairman & CEO. Background information: Misr Technology Services (MTS) authorized CargoX to be the gateway between the international trade community and the Egyptian national single window for international trade (NAFEZA) by providing blockchain-document-transfer services since January 2021. CargoX platform includes built-in automated workflows for Blockchain Document Transfer (BDT) where the ultimate level of immutability, transparency, reliability, and accountability is achieved. CargoX launched its BDT services on a “TRIAL” basis as early as March 2021 to serve seaborne cargo. The services became “LIVE” as of October 2021. Within this context, cargo shippers pre-lodge shipment documents and data electronically in a secure and prompt manner to ensure that import security screening and customs procedures on the Egyptian side can be accomplished prior to shipment arrival to Egyptian seaports. Since its implementation in seaports, the project has surpassed all expectations. CargoX blockchain solution was used seamlessly and safely to transfer more than 1,500,000 actual trade and finance documents to serve more than 100,000 customers. By providing reliable document transfer services, the CargoX Platform has become the fastest-growing blockchain platform in the logistics industry. It represents one of the most compelling cases for the adoption of the blockchain as a critical tool for streamlining global trade and commerce, as well as business-to-government communication. “NAFEZA has become a unified channel for customers exporting to Egypt by sea, and now also by air. The ACI system will expedite shipment clearance, reduce cost, and eliminate the risk of delays or loss of documents. We are proud that Egypt is yet again a global innovator and a key reference for modernization,” said Gamal Kotb, MTS General Manager. In the sea freight use case, the benefits resulting for users from the adoption of the blockchain technology include a reduction in the average cargo release time from 29 days to 9 days with a notable reduction in container demurrage and storage fees. Compliance costs for shippers in the maritime sector have also been slashed from more than USD$600 to USD$165, or less as a consequence of the move onto the blockchain. In air freight, the real-time delivery of documents will play an even more essential role, as cargo travel times are much shorter, and processes run with higher task frequency. “Mr. Stefan Kukman, CEO of CargoX said, “CargoX is proud to be developing the most cutting-edge digital solution for global trade - arguably the most important industry in the world,” “It is incredibly satisfying to already be working with some of the most selective companies in the logistics industry and forward-thinking governments that have made the CargoX Platform the fastest-growing blockchain platform in the logistics industry,” —Kukman added. About CargoX CargoX Ltd is a global company specializing in document transfer solutions, based on blockchain transactions and an ownership validation platform. The core team of founders brings together more than 100 years of experience in the logistics, banking, programming, IT and blockchain industries. Users of CargoX’s BDT platform can upload or create electronic trade documents and then transact ownership of them like money through a global bank, at any time, with the following benefits: ● Irrevocable transfer of ownership of the documents ● Unbreakable, neutral, public Ethereum blockchain ● The audit trail of events is only available to the participants involved ● Confidentiality and full protection of data, identity and business connections ● More than 65 document types are supported (eBL, eLC, Certificates, Contracts, Invoices) Contact Details CHARLIE PESTI —The world’s best publicist for supply chain technologies. Charlie Pesti +1 267-439-4355 charlie@pesti.io Company Website https://cargox.io/

June 06, 2022 10:02 AM Eastern Daylight Time

Freight Rate Transparency gains traction in Freight Forwarding – SHIFEX by Shifl

Shifl

Digital forwarding and supply chain platform Shifl has announced the launch of SHIFEX, an Ocean Spot Freight Rate Index for container shipments which is now available on their website ( https://shifl.com/index ). The recent and continuing unprecedented chaos in the freight markets has brought the dire need for transparency and visibility into actual ocean freight rates. Shabsie Levy, CEO and Founder of Shifl, said he often found thousands of dollars of disparities between reported and actual freight rates on the market. “In the current market condition, just about no one can afford to pay hundreds and sometimes thousands of dollars more for moving a single container,” said Levy. SHIFEX provides live insights into ocean freight rates. It tracks and displays the average ocean spot freight rates for 40'containers (FEU) on main Transpacific routes at any given period. Freight rate transparency and accuracy have always been touted as core business values. They improve customer engagement, build trust, and increase productivity in an industry that has been opaque. “By leveraging our existing technology, we are helping shippers benchmark the freight rates they should be paying for their shipments and help them better plan their order placements and inventory” said Levy. By analyzing its own data of actual bookings and shipments, Shifl was able to alert the market in advance of the drastic changes in the ocean spot freight rates across the volatile periods in 2021 and 2022. Eli Gelbman of The New York Doll Collection a company that manufacturers and sells childrens dolls and accessories says, "I am pleased that Shifl is launching SHIFEX. As a regular importer, we have been following Shifl's rate data in their market reports which has helped us tremendously in managing the volatility in the freight market. Having the same info now on-demand, will allow us to make better supply chain decisions, and improve efficiency in costing and in planning our orders." More about SHIFEX SHIFEX, the first ocean spot freight rate index by a US freight forwarder, provides live insights into ocean spot freight rates as it tracks and displays rates that are applicable on the Trans-Pacific route. SHIFEX is based on the actual spot freight rates quoted and/or paid for moving shipments on the Trans-Pacific route and is therefore a true reflection of the prevailing market conditions in the freight forwarding spot market. SHIFEX is offered as a free service by Shifl and covers Port to Port container spot freight rates. SHIFEX includes all commonly applicable surcharges, —including but not limited to BAF (Bunker and/or Emergency Bunker Adjustment Factor), CAF (Currency Adjustment Factor) ISPS (International Security Port Surcharge), PCS (Port congestion surcharge). The index provides past and current freight rates with the option of tracking rates on a 3, 5, 12 and 18 month basis from the base ports of China to both Los Angeles and New York. In addition to freight rates, Shifl is also planning to include its highly popular vessel transit and container dwell data and add spot freight rates of other trade lanes to SHIFEX so customers can track the past and current performance of these metrics as well. SHIFEX complements digital offerings that include Shifl.com, the digital forwarding and supply chain platform, and Shifl.capital, the cutting-edge FinTech solution designed to make business transactions easier for supply chain companies. About Shifl Shifl is leading the supply chain industry into the future with technology and innovation that brings a huge array of real-life benefits to its users. If you are a shipper looking to bring your business into today's digital age, be more in control, and pay less overall - Shifl is for you. Shifl is headquartered in New York and maintains a presence in China, India, Vietnam, Malaysia, Bangladesh, Georgia, DR, and The Philippines. To learn more, visit https://shifl.com. Contact Details CHARLIE PESTI Priyanka Ann Saini +91 98332 68264 priyanka@pesti.io

June 06, 2022 12:00 AM Eastern Daylight Time

NaRaYa Silk Unveils New Flagship Store in Bangkok with Exclusive Silk Collection

NaRaYa

Today, NaRaYa Silk announces the opening of a new flagship store. There will be an opening special discount of up to 30% starting from June 1st to July 3rd, 2022. Located in Siam Paragon, a bustling shopping complex in the centre of Bangkok, with an exclusive collection featuring silk clothing and accessories designed for everyday wear, the store spans 96 square meters. With over 33 years of experience, NaRaYa has established itself as one of Asia's leading Thai brands, renowned for its uniquely designed handbags made from various types of fabrics. NaRaYa's success has made it possible to showcase the elegance and artistry of Thai silk on the global stage. “We are very excited to unveil our new flagship store and to welcome our customers to our Siam Paragon branch. At NaRaYa Silk, we produce ready-to-wear silk clothing and accessories designed for everyday wear with modern designs and unique weaving techniques. Our goal is to offer silk clothing and accessories that is accessible to everyone," said Ms Wasna Roongsaenthong, President of NaRaYa (Narai Intertrade Co,.Ltd). Ms Wasna continues, "We take great pride in bringing Thai products to the global stage, helping to promote Thai craftsmanship to the world, and truly creating sustainable jobs for our people." NaRaYa Silk's products are designed to look modern and suitable for all ages. This collection consists of clothes, bags, and scarves with brightly colored designs and carefully selected silk patterns. At NaRaYa Silk, all the items are meticulously crafted by skilled artisans, to create statement pieces that are affordable, valuable, and timeless while helping support the local communities. Exclusive collection featuring special designed silk clothing and accessories You can shop now at NaRaYa Silk, Siam Paragon Branch, 3rd floor or see more details about NaRaYa Silk at www.narayasilk.com ### About NaRaYa Silk NaRaYa Silk is a Thai silk brand with a vision in bringing Thai products to the global stage. Rooted in a rich heritage, NaRaYa Silk offers its customers with designed silk clothing and accessories that are affordable, valuable, and timeless. At NaRaYa Silk, all the pieces are meticulously crafted by skilled artisans from rural provinces in Thailand, to produce items that can be passed on for generations. NaRaYa Silk is committed to pursuing a sustainable business while also supporting a variety of social causes and local communities to create true value and strength for the sustainability of Thai people. For more information about NaRaYa Silk, please visit www.narayasilk.com Contact Details NaRaYa Sakao Praditsuwan +66 66 113 4363 sakao.pr@naraya.com Company Website https://www.naraya.com/

June 01, 2022 10:30 AM Eastern Daylight Time

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RAK Ceramics to Unveil New Global Design Hub in London

RAK Ceramics UK

RAK Ceramics PJSC (Ticker: RAKCEC: Abu Dhabi), one of the largest ceramics brands in the world, announced today the opening of its first global Design Hub in London. Located at 100 St John Street, in the heart of London's design quarter for designers, architects and developers, the RAK Ceramics Design Hub is one of the largest in the area, with 7,276 square feet over two floors. The space allows visitors to explore limitless design possibilities for their projects and showcases a wide range of RAK Ceramics bathroom ranges, kitchen taps, and brassware. The location also offers meeting facilities and a dedicated area showing the brand's extensive range of tiles, including mega slabs, which can be used for cladding, tiling, surfacing, and as unique decorative pieces. The RAK Ceramics Design Hub will be an interactive and immersive environment designed to inspire creativity and includes a working kitchen display, working tap display, Virtual Worlds 4D Theatre and a Grab and Go sample area. Abdallah Massaad, Group CEO, RAK Ceramics said "London is the obvious choice to launch our first global Design Hub concept. The UK is an increasingly important market for RAK Ceramics, and London is home to many of the world's leading designers, architects, and project specifiers. The RAK Ceramics Design Hub is a unique concept where the design community can experience the innovative possibilities of our products.” Many signature products will be displayed, including a new collection from world-renowned fashion designer ELIE SAAB along with products from designers Maurizio Scuttella, Debiasi & Sandri, and Patrick Nourget. Commenting on the design hub concept, Leonardo De Muro, VP of Marketing & Communications, RAK Ceramics said: "The RAK Ceramics Design Hub is a unique concept in our retail portfolio which allows us to bring together the design community, showcase unique products, and create a brand experience that is both inspiring and informative." The official launch of the RAK Ceramics Design Hub will take place on May 24, 2022, during the Clerkenwell Design Week. To celebrate its opening, designers Maurizio Scuttella, Federico Sandri, and Patrick Nourget will be hosting a series of special talks at the RAK Ceramics Design Hub from May 24-26, 2022. Further information can be found on the Clerkenwell Design Week website at: www.clerkenwelldesignweek.com. Commenting on the opening, Alvin Biggs, Managing Director, RAK Ceramics (UK), said: "We are proud that London has been selected as the location for RAK Ceramics' first global Design Hub, and we look forward to welcoming the international design community to showcase RAK Ceramics' global product innovations." Media Press Kit A media press kit including a digital copy of this press release, approved company images, corporate profiles and product ambiences are available for download at the following URL: https://airtable.com/shrM86xtITKgSZBaf About RAK Ceramics RAK Ceramics is one of the largest ceramics brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware and faucets, the Company has the capacity to produce 118 million square metres of tiles, 5 million pieces of sanitaryware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at its 21 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately US$1 billion. Further information is available online at www.rakceramics.com Contact Details RAK Ceramics Group Steven Allen +971 7 246 7400 steven.allen@rakceramics.com UK Press Enquiries Fiona Pavely, Shelan Communications Limited Fiona.pavely@shelan.co.uk Company Website https://www.rakceramics.com/

May 30, 2022 04:00 AM Eastern Daylight Time

Dukkantek creates a digital ecosystem for SMB retail sector as it rapidly expands across MENA

Dukkantek

In less than six months since securing a $5.2m funding round, store management platform DukkanTek has expanded from UAE where it is headquartered into Oman, Qatar, Kuwait, Bahrain, Turkey and Saudi Arabia. This takes their presence to 7 countries as they seek opportunities in North Africa. Dukkantek was founded in January 2021 by Ali Al Sayegh, Sanad Yaghi and Shadi Joulani. It has already attracted more than 5,000+ customers for its suite of services empowering traditional merchants with end-to-end digital technology that improves all business processes. Dukkantek believes that traditional merchants and small and medium enterprises (SMEs) remain the backbone of the global economy, and their transactions should be digitized to keep pace with market developments. And to this end they platform provides: Cloud POS: The Cloud POS is a Point-of-Sales system that can be accessed online, from anywhere. It allows businesses to keep track of transactions & sales, calculate VAT, generate reports and calculate profit margin. Inventory Management: The Cloud IM is an online software that helps businesses track, manage & organize the inventory. It allows users to keep track of stock, measure stock value, manage fast-moving products and generate reports for analysis. Payment Options: The platform offers a variety of payment options including cash, card payments or credit payments. Reports can be generated to track payments. E-Commerce: The e-commerce functionality allows stores to sell their goods online or through an app. One of its features includes live inventory, as it’s linked to the IM & POS software. Another feature is that stores can choose what items to put online and their corresponding prices. Moreover, it sends push notifications to customers. Companion App: The companion app is a mobile application that helps manage the store online. Its features include: Automated Inventory Reconciliation, live store data, linked to IM & POS, ability to track daily sales on the dashboard, ability to review all transactions, and track cash movements and payment methods. Dukkantek co-founder Sanad Yaghi commented: “For too long SMB store owners have been left on the margins of the tech shift. We are serving the unmet need observed in these businesses with the adoption and usage of comprehensive online shopping technologies. It’s a severely underserved market and we are trying to get to as many people as possible. Our growth is testament to our efforts in empowering traditional merchants to thrive in a digital world with premium end-to-end technology.” The UAE has one of the most vibrant and attractive startup ecosystems in the Middle East and North Africa (MENA) region. Dukkantek provides a one stop shop for local community retail stores, supermarkets, small grocers, service shops and dark stores who are seeking to use the latest technology to serve their customers. The coronavirus pandemic hastened digital adoption in the MENA region, leading to an increase in online shopping, in particular. The region's e-commerce market is expected to reach $49 billion in 2025, up almost 55 per cent from 2021, a report by EZDubai, an e-commerce zone in Dubai, and Euromonitor International showed earlier this year. The UAE’s e-commerce market alone is forecast to grow 60 per cent to more than $8bn by 2025 from 2021. Community retailers in the UAE without a digital presence, who were unable to accept online payments during the pandemic, were severely affected due to the drop in customer footfall. About Dukkantek Founded in January 2021, Dukkantek is the UAE’s first and only revolutionary store management platform that enables traditional merchants to compete equally in an evolving digital world, and further empower their retail capacity. Redefining the conventional way of managing tasks and sales, the innovative platform aims to strengthen local community stores and power digital transformations with end-to-end technology that enhances and streamlines all business processes, enabling them to compete with dark stores and delivery players. Dukkantek is the technology partner for all local community stores in the region. For more information please visit https://www.dukkantek.com Contact Details Dukkantek Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.dukkantek.com/

May 26, 2022 07:00 AM Eastern Daylight Time

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New DataWeave Beauty Report Finds Over a Third of SKUs Increased in Price in April 2022, 10 Times the Number of Price Increases in April 2021

DataWeave

DataWeave, a global leader in retail data, pricing and AI analytics, today released its report Optimizing Online Beauty Sales in a Changing Business Environment. In an analysis of some 200,000 SKUs, the research examines how brands and retailers are adjusting their pricing in an inflationary environment as they work to stay engaged with an increasingly price-sensitive consumer. The study digs deep into what’s driving price and explores the strategies that helped some beauty e-retailers and brands succeed during the period from April 2021 through April 2022, as consumers started returning to stores. DataWeave’s Beauty Retail report analyzes prices, availability, assortment, and discoverability by brand, category and retailer in light of inflation and market-driven economic changes. “Despite supply chain disruptions, shifting consumer demands and persistent inflationary trends, many retailers fared well during this period. While increased production and shipping costs forced most beauty industry players to raise prices on many of their products, smart tech investment and a firm eye on the changing pricing needs of the American consumer have helped top brands and retailers thrive during the period we examined,” said Karthik Bettadapura, CEO of DataWeave. “We will continue to watch the Beauty sector closely, as it may serve as a bellwether for inflationary trends across the retail value chain.” The report analyzed 1,500 brands at 13 top performing beauty e-retailers, finding that on average, more than a third of SKUs examined saw raised prices in April 2022, compared with only 3.6 percent back in April 2021. Additionally, top beauty brands have been expanding their range of low- and mid-price offerings. DataWeave analysts predict that these trends are likely to continue as price increases across consumer categories push buyers to make choices in how they spend in the months ahead. With the skincare category in particular on the rise as U.S. beauty shoppers choose skincare products over cosmetics, the report authors suggest that retailers prioritize their skincare inventory. “Availability and affordability were buzzwords for top beauty brands, who maintained superior in-stock availability through 2021 and into 2022. Across the major beauty brands and retailers we analyzed, the defining trends we identified are a shift toward producing more low and mid-tier items and an expansion of investments in tech-driven consumer marketing,” said Krishnan Thyagarajan, president and COO of DataWeave. Report Methodology To come to its findings, DataWeave analyzed 200,000 SKUs, tracking price variations, stock availability, and product assortment changes across 1,500 brands at 13 top performing beauty e-retailers, over the period April 2021 to April 2022, noting price variations, stock availability, and product assortment changes. DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Meir Kahtan Public Relations, LLC (MKPR) Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://dataweave.com

May 24, 2022 10:30 AM Eastern Daylight Time

VAPORESSO BigSleeps x TwoJsKicks Street Artists Vaping Collaboration

VAPORESSO

VAPORESSO has teamed up with two American urban icons, BigSleeps x TwoJsKicks, as part of a stylish new look for the vape kit brand. BigSleeps, the founder of BigSleeps Ink/Letters To Live By, is a legendary lettering tattoo artist based in LA, USA. BigSleeps has artistically developed his Chicano style lettering design and artwork. Creating something unique and out of the ordinary, just like the ethos of the VAPORESSO brand. He is regarded as the leading artist of Chicano lettering style and highly regarded in the Chicano community. Jaysse Lopez, or TwoJskicks, is the founder of the biggest USA sneaker re-sell store ‘Urban Necessities’ and is a social media star, with 905k followers on INSTAGRAM and 310k YouTube subscribers. TwoJskicks, is regarded as the king of sneakers by ‘sneakerheads’ and front of mind in the face of the ever-changing trends. VAPORESSO has teamed up with BigSleeps and TwoJskicks to launch a unique and first-of-its-kind design for the best-selling XROS Nano vape kit. The NEW product design will launch at The Vaper Expo UK, Birmingham NEC on the 27th – 29th May 2022. Come and see the designs at the show… To celebrate the innovative design collaboration, VAPORESSO has revealed a stunning new logo. The new logo features the letter “V” at the forefront to symbolize the passion characterising the vaping community. Encircled behind by the letter “O,” symbolizing a vapor ring opening up. The ‘O’ represents the joy, love and hope VAPORESSO brings. ’V’ and ‘O’ are the defining symbols for VAPORESSO. The VAPORESSO logo redesign represents a new direction of brand personality along with the collaboration with BigSleeps and TwoJskicks. MOVE BEYOND THE ORDINARY with VAPORESSO as it focusses on innovation according to user’s needs and strives to create reliable products of the best quality style. VAPORESSO is exhibiting at The Vaper Expo UK, Birmingham NEC on the 27th – 29th May 2022 on stand D56. For further information on VAPORESSO Contact: Grace Dewhurst – Phone – 07850 448 408 Email - grace@linkup-china.com Nia Thomas – Phone – 07723 019 767 Email - nia@linkup-china.com Background information of VAPORESSO VAPORESSO was created in 2015 and is dedicated to establishing a smoke-free world while raising the quality of life for our users. Based on our continuous innovation, strict quality control, and substantial commitment, VAPORESSO creates products that can fit all levels and styles of vapers. VAPORESSO strives to be able to help as many people as possible. The chairman and CEO Simon Lai was a smoker for 11 years, before turned to vaping. “When we started VAPORESSO, we had a big dream to make switching to vaping as easy as possible for everyone.” - CEO Simon Lai. SMOORE is the parent company of VAPORESSO, which is the largest global vaping device provider. SMOORE is the first to be publicly listed in the industry, with a valuation of over 25 billion USD, which set a significant milestone in history. Find more information in https://www.vaporesso.com/about-us Built by vapers, for vapers Contact Details VAPORESSO Grace Dewhurst +44 7850 448408 grace@linkup-china.com Nia Thomas +44 7723 019767 nia@linkup-china.com

May 24, 2022 04:00 AM Eastern Daylight Time

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Three Ways to Show Your Support During Military Appreciation Month

Wise Company, Inc.

May is Military Appreciation Month! Our nation's servicemen and women have set aside their lives to protect and preserve our freedom - some paying the ultimate price. Wise Food Storage, America's trusted Emergency Food Supplier, is proud to support Boot Campaign. Their mission is to unite Americans to honor and restore the lives of veterans and military families through individualized, life-improving programs. You can help Wise support Boot Campaign by participating in their Military Appreciation Month events. "As an All-American company, it's essential to give back to our veterans and the military community," says Wise Food Storage CEO Morten Steen-Jorgensen. "That's why we partnered with Boot Campaign not just for Military Appreciation Month, but all year long to help close the gap between civilians and our military community." Get prepared and give back! From now till May 31st, when purchasing a Boot Bundle, you will receive a code via email to receive a $100 credit towards any pair of Boot Campaign boots. This unique code can only be redeemed through the Boot Campaign website after checkout. Our Boot Bundle includes (1) 120-Serving Breakfast Bucket, (2) 120-Serving Entree Buckets, and (1) 60-Serving Meat Buckets. All Wise meals are made in the USA, easy to prepare by just adding water, have great variety, and have vegetarian options. This purchase helps support Boot Campaign's #LaceUpAMERICA initiative. This ongoing movement encourages anyone and everyone to lace up a pair of Boot Campaign combat boots in support and solidarity with veterans and military families. If you want to donate directly to Boot Campaign's mission, look no further! You can donate through the Wise Food Storage team page and help them reach their goal this month. Every amount helps! Out of all veteran-focused nonprofit organizations, Boot Campaign allocates its funds the best to maximize efficiency and productivity, with 87 cents to every dollar toward their mission-driven programs. To finish the month, Wise is doing a Military Appreciation Month Giveaway starting May 24th and ending May 31st to raise awareness for Boot Campaign. Follow Wise Food Storage on Facebook and Instagram and Boot Campaign on Instagram. You don't want to miss this giveaway filled with fabulous prizes from like-minded brands supporting our nation's heroes this month and every month. About Wise food Storage: Headquartered in Salt Lake City, UT, Wise food Storage is America's trusted Emergency Food Supplier providing freeze-dried and dehydrated foods for emergency preparedness. The Company was founded in 2008 and has over 175 employees. More information on Wise can be found on www.wisefoodstorage.com. About Boot Campaign Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of veterans and military families through individualized programs. Accredited by the Better Business Bureau and with a Platinum rating from GuideStar, on average 87% of funds raised by Boot Campaign go directly to its mission-driven programs. To learn more, visit https://link.edgepilot.com/s/a4766c19/FC5MShbtr0iG1DdHw0_wqg?u=http://www.bootcampaign.org/ or follow @bootcampaign on Facebook, Instagram, Twitter and LinkedIn. Contact Details Wise Company, Inc. Tim Lawlor +1 801-383-1356 tlawlor@readywise.com Company Website https://wisefoodstorage.com/

May 23, 2022 01:22 PM Eastern Daylight Time

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