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Cutting Through the AEP Clutter

YourUpdateTV

Millions of older Americans rely on Medicare as a crucial support for their health care. Yet, choosing a health plan that fits their needs can be overwhelming, particularly since nearly 90% of adults struggle with understanding health-related information. This can make the Medicare Annual Enrollment Period (AEP) – which runs from October 15 th to December 7 th – feel like an obstacle course Medicare beneficiaries must navigate every year. A video accompaying this release can be found here: https://youtu.be/F-MZ0L3t9Zw Recently, Terri Swanson, President of Medicare for Aetna, a CVS Health company, participated in a nationwide satellite media tour to discuss the annual enrollment period and tips for consumers on how to choose a plan. When selecting a plan, the first thing people should consider is their own health needs, which can help cut through the clutter of information and make a decision that’s right for you. Medicare decisions can be confusing, so it’s important to seek out trusted sources of information and ask yourself some basic questions before choosing a plan. The three main questions people should ask themselves are: Will this plan fit my budget? This includes the monthly premium, as well as out-of-pocket costs like deductibles, copays and coinsurance for doctors’ visits, hospital stays and other health services. Are my favorite doctors, hospitals and pharmacies in the plan’s network? Are my prescription drugs covered and what are they going to cost? With these three pieces of critical information, consumers can begin the process of narrowing down their plan options and finding the one that’s right for their budget and specific health needs. In addition to the basics, like coverage for doctors and prescription medications, most Medicare Advantage plans offer a variety of additional benefits that can create further value. Examples include dental, vision, hearing, fitness membership, over-the-counter products, transportation to and from doctors’ visits and even healthy foods. To begin the process of selecting a plan, people should go to Medicare.gov. Once there, they can enter their zip code and see all the Medicare plans available in their area. To learn more about Aetna plans and find some resources to help you understand your Medicare options, visit AetnaMedicare.com. About Terri Swanson As President of Medicare for Aetna, a CVS Health company, Terri oversees the sales, operations and business strategy for Aetna’s robust portfolio of Medicare Advantage plans, Medicare prescription drug plans and Medicare Supplement plans. Terri is proud to lead a team that advocates for the older adult population, helping nearly 11 million Aetna Medicare members nationwide achieve their best health. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 23, 2023 02:08 PM Eastern Daylight Time

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HIBBETT & NIKE LAUNCH CONNECTED HIBBETT REWARDS X NIKE MEMBERSHIP

Hibbett, Inc.

Hibbett, Inc. (NASDAQ:HIBB) today announced the launch of its Connected Partnership, connecting Hibbett and Nike’s loyalty programs. The newly integrated Hibbett Rewards X NIKE Membership will provide Hibbett shoppers with a host of new benefits and elevated retail experiences when they purchase Nike and Jordan products at a Hibbett store or online at Hibbett. Hibbett Rewards X NIKE Member Benefits · Welcome Offer · Access to Member-Only Products · Curated Toe-2-Head™ Nike and Jordan outfit bundles · Engaging Community Experiences · Personalized Content · Increased Convenience Members can link their accounts and first-time subscribers can register for a new account and link at Hibbett Rewards. To learn more about connected membership, check out these FAQs. “We are excited about the launch of our Connected Partnership with Nike,” said Jared Briskin, EVP, Merchandising and Supply Chain, Hibbett. “Integrating Hibbett Rewards X NIKE Membership will transform the ways in which we engage and delight our members across all omnichannel touchpoints. It will further solidify our leading differentiated retail experience in underserved communities.” “The future of our marketplace is a connected one,” said Jason Kirrer, VP, Nike North America Marketplace Partners. “We are excited to team up with Hibbett to launch our next connected partnership, providing consumers with exclusive experiences, personalized content and early access to Nike and Jordan member products.” In celebration of the launch of the Hibbett Rewards X NIKE Membership, customers will start to see a new look to the Hibbett Rewards page online, in the app and email marketing and will notice in-store signage surrounding the program. Customers will also enjoy four new Small-Town Sneakerhead episodes featuring sneakerheads from Georgia, Texas and Nevada in the coming weeks. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1148 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

October 23, 2023 10:00 AM Eastern Daylight Time

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RV Sales of Broward, Owner Gigi Stetler To Appeal Catastrophic Fire Case Against 595 Annex

RV Sales of Broward

RV Sales of Broward, one of the leading recreational vehicle sellers in Florida, operating under the trade name Planet RV, is continuing a legal battle of paramount importance to win again at the appellate level. While the jury in the original case awarded $2,637,000 to RV Sales of Broward after hearing all the evidence, the judge nullified the jury’s award, reducing it to $557,000. The judgment came after a jury had ruled in favor of the RV company in its case against the landlord, 595 Annex, LLC, following a devastating fire that razed Planet RV in March 2021. Stetler will ask the appeals court to reverse the judge’s decision that stripped away her multi-million-dollar damage award, decided by a Broward County jury after a two-week trial. The plaintiffs had initiated legal proceedings against their landlord, 595 Annex, LLC, to seek damages and remedies for the tragic incident. The company previously occupied a commercial property at 3030 Burris Rd, Davie, Florida, owned by the same landlord who also operates the 595 Truck Stop in Davie, Florida. In 2018, RV Sales of Broward raised concerns about faulty wiring that had caused damage to numerous RVs and equipment over several years. The landlord dismissed the concerns. Unfortunately, on March 22, 2021, a catastrophic five-alarm fire erupted, resulting in a complete loss of Stetler's building, business, and its contents. Stetler, who believed she was protected by her lease, expected insurance proceeds to be used for rebuilding or restoring the property in the event of such a casualty. However, this did not happen. It was later discovered that the landlord had received insurance proceeds exceeding $1,000,000 for rebuilding and also received lost rent revenue totaling $210,000. Surprisingly, the landlord sued Stetler for rent and eviction. In response, Stetler filed a seven-count complaint in the summer of 2021. After 27 months, only three counts remained, with one of them being a breach of contract negligence claim, which eventually went to a jury trial. Just before concluding the trial, there was a dispute regarding the verdict form. Stetler's counsel argued that the defendant's form was confusing and inconsistent, but the court favored the defendant's version. The jury, however, faced difficulties in understanding the form and sought clarification from the judge, who could only refer to the jury instructions. After extensive deliberations, the jury reached a verdict. They awarded Stetler's company $557,000 for breach of contract negligence due to the faulty wiring issue. Additionally, they granted $210,000 for unjust enrichment, as the landlord had charged rent while also collecting insurance. Furthermore, Stetler's company received $1,870,000 for constructive eviction because the landlord's failure to rebuild forced Stetler to relocate her company at a much higher rental rate. Following the jury's decision, the defendants raised concerns about the verdict's inconsistency. In response to these concerns, the judge ordered all parties to return the next morning. After hearing arguments from both sides, the judge retained only the breach of contract claim. The judge told Stetler that she had her day in court and she would be left with the breach of contract claim for $557,000. All post-trial motions have been considered and denied, and appeals have been filed. However, Stetler finds herself in a legal limbo. Although she has a final judgment of $557,000 against the defendants, the judge has not determined the rent owed after set-offs and proper abatement. The judge has refused to rule on this matter until the appeal process is complete, even though it technically should not occur until a proper final judgment is in place. RV Sales of Broward and Stetler remain committed to protecting their rights as they believe it was clear after a long, drawn-out trial that the jury had intended to award Stetler and her company fair compensation for the losses that were suffered. Stetler is grappling with the challenge of rebuilding her company amid escalating legal expenses and an uncertain timeline to resolve this ordeal. Compounding her difficulties, 595 Annex currently holds all the funds and has transformed Stetler's previously thriving RV dealership into an extension of their truck stop. More information about RV Sales of Broward is available at www.rvsalesofbroward.com. Download a copy of the legal filings here and at LawsuitPressRelease.com. Contact Details Tom Alexander +1 954-801-0586

October 23, 2023 08:44 AM Eastern Daylight Time

Siegel Egg Co. names Ted Lentz to Board of Directors

Siegel Egg Co.

Siegel Egg Co. (“Siegel” or “the Company”), a Rotunda Capital Partners portfolio company, has named Ted Lentz to the Board of Directors. Lentz comes to Siegel with decades of experience in the bakery ingredients and supplies industry. As president, Lentz ran Lentz Milling for over 13 years, until its sale to JM Swank. Lentz Milling, based in Reading, Pennsylvania, provides food ingredient distribution services to food manufacturers, commercial bakeries, retail bakeries, and other customers throughout 10 states in the Mid-Atlantic and Northeast regions. After the sale, Lentz continued as chief financial officer at JM Swank until its sale to Brenntag in 2021. Under Brenntag’s ownership, Lentz continued as chief analytics officer and was a member of the integration management office until leaving the position at the end of 2021. Matt Whitney, chief executive officer at Siegel, said, "I am thrilled to welcome Ted to our board. Ted’s intimate knowledge of the bakery ingredients space will be invaluable to our management team as we continue to provide the highest quality products and exceptional service to our customers. Siegel is in growth-mode, and we’re undertaking several strategic initiatives to further expand our offerings and enhance service levels. Ted’s experience will be instrumental as we execute our growth plan.” Lentz added, "Siegel’s reputation in the bakery ingredients space is as good as it gets. For almost 100 years, they have been the Northeast’s leading bakery ingredient supplier. The management team has invested heavily in technology and personnel to exceed customer expectations and I’m excited to be part of this next phase of growth." About Siegel Egg Co. Founded in 1924, Siegel is one of New England’s leading distributors of egg, dairy and bakery ingredients primarily serving commercial bakeries and food service institutions. The Company operates out of a single facility in Billerica, Mass., to distribute over 2,300 SKUs to customers in New England, Connecticut and New York. For more information, visit www.siegelegg.com. About Rotunda Capital Partners Rotunda Capital Partners is an operationally oriented private equity firm focused on transforming family-founder owned companies into dynamic, data-driven platforms able to achieve and manage significant growth. Since its founding in 2009, Rotunda has partnered with management teams to build great businesses within three primary sectors: value-added distribution, asset-light logistics and industrial, business and residential services. Rotunda strives to achieve replicable results by implementing its Rotunda Performance System to create strategic alignment, develop lean processes and create robust, data-driven infrastructures. For more information, visit www.rotundacapital.com. Contact Details Siegel Egg Co. Mike Mistrot +1 978-528-2000 mikem@siegelegg.com Company Website https://siegelegg.com/

October 20, 2023 09:26 AM Eastern Daylight Time

GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM

Limak

GLOBAL ENGINEER GIRLS ACHIEVES MILESTONE IN KOSOVO TOWARDS GENDER EQUALITY IN STEM Prishtine, October 18, 2023 - Global Engineer Girls (GEG), the international philanthropic initiative aiming to improve women’s representation in Science, Technology, Engineering, and Mathematics (STEM), proudly announces the graduation of 20 young women from its flagship program in Kosovo. Implemented by Limak Group in partnership with the UNDP in Kosovo, GEG Kosovo empowers young women and girls enrolled in STEM education and provides them with opportunities to gain crucial experience in a male-dominated industry. The project aims to inspire the next generation of female engineers, and highlight the strides made towards gender equality in STEM education. The graduation ceremony marked the successful completion of a year-long journey of scholarships, training, mentorship, and internships, all provided by GEG Kosovo. The ceremony also highlighted the projects undertaken by the girls during their participation in the program, including digital communication, effective team management, personal brand-building, communication, and interpersonal skills. These projects serve as compelling evidence that extending opportunities to girls is a vital way to prepare them for successful futures in the STEM world. President of Kosovo, Vjosa Osmani, in her speech, mentioned, "We must ensure that all our bright minds have equal opportunities to pursue the education of their choice. We need these equal minds in order to address the critical issues of our time, such as climate change and AI. We cannot afford to exclude half of our population from the most pressing challenges of our era. It is imperative to collaborate and work together to achieve equality more swiftly. These young girls serve as clear examples of the potential within our youth. It is our duty to ensure that young women and girls feel empowered to pursue their dreams, regardless of the path they choose. They must harbour no fear or hesitation in stating, 'I want it, and I will make it.' Every girl holds a guaranteed place in our future. I encourage each girl to carry forward the legacy of GEG.” Chair of Limak Holding and Limak Foundation, Ebru Özdemir, said: “It's truly an important milestone for GEG and our vision at Limak. I’m thrilled to see the progress of the GEG Kosovo participants over the past year, and I am certain they all have a bright future ahead of them. Engineering isn’t a man’s world anymore, so it is our responsibility to continue to create opportunities for young women to succeed in STEM by supporting them in their studies and careers.” GEG Kosovo extends its gratitude to its supporters, mentors, parents, and volunteers, who have enabled the success of this program. Their collective efforts have empowered young girls to overcome challenges, build confidence, and unlock their full potential. Moving forward, GEG Kosovo remains committed to expanding and enhancing its programs to reach even more young girls, empowering them to break down barriers and become leaders in STEM fields. About Global Engineer Girls Global Engineer Girls (GEG) is an international philanthropic initiative that aims to inspire the next generation of female engineers. The inception of GEG was driven by Limak Group of Companies' culture and its Chairperson's, Ebru Özdemir's, deep personal commitment to improving women's representation in STEM. GEG provides girls and women with education, mentorship and career opportunities in Turkey, North Macedonia, Kosovo, Kuwait and beyond. GEG's predecessor, the Engineer Girls of Turkey (EGT), was launched in Turkey in 2015. Since its inception in 2015, the GEG university programme has benefited 710 young women by providing support for female students enrolled in chemical, civil, computer, electrical- electronic, environmental, industrial, and mechanical engineering departments in Turkish universities. This support has included funded scholarships and mentoring by hundreds of professional volunteers, as well as online training programs, soft skills and English language courses, internships, and employment opportunities at Limak's companies and partner companies. About Global Engineer Girls Kosovo Global Engineer Girls (GEG) Kosovo was established in 2022, in partnership with Limak Kosovo and United Nations Development Programme in Kosovo. GEG Kosovo currently operates in three public universities, covering bachelor and master's programs in engineering. UNIVERSITY OF PRISHTINA "HASAN PRISHTINA", UNIVERSITY OF APPLIED SCIENCES IN FERIZAJ, UNIVERSITY OF MITROVICA "ISA BOLETINI" Note to editors: High-resolution images from the graduation ceremony are available in the attachment. Contact Details Highgate Advisory Ltd. Iulia Trandafir +44 7516 787557 iulia@highgate.ltd

October 19, 2023 09:59 AM Central Daylight Time

Minuteman Press Franchisees Chantal & Clifton Gideon Win Community Award, Receive Special Proclamation in Forest Park, GA

Minuteman Press International Inc

Chantal and Clifton Gideon are the owners of the Minuteman Press franchise in Forest Park, GA since June of 2021. Over the past two and a half years, Chantal and Clifton have built meaningful connections with their clients and business community. Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. As a result of their remarkable efforts, Chantal and Clifton were recognized earlier this year in August during National Black Business Month and awarded a Special Proclamation from the City of Forest Park. The Proclamation credits Chantal and Gideon with “serving the community with great distinction and pride” as well as “their strong grit and determination to go into business for themselves.” In addition, Chantal also completed the Leadership Clayton program offered by the Clayton Chamber of Commerce and was recognized as a member of the Class of 2023 for the program. Chantal shares her insights on networking and community involvement, building the business for over two years, and the support she’s received from Minuteman Press. What does this Special Proclamation award mean to you? What are some of the ways you are active in the community? Chantal Gideon: “To me this award serves as recognition of our involvement with the community of Forest Park and the positive relationships we’ve fostered together. It’s very important to be involved in the community as a business owner because more people know our brand, the products and services we offer as well as the quality of our work. Clifton and I are active members of our local Chamber of Commerce, we attend City Council meetings to keep abreast of community happenings as well as the rapid economic development occurring on the Main Street corridor of which our business is located. I also serve as an ambassador for our Chamber of Commerce where I attend ribbon-cuttings for new businesses and assist with welcoming new business members, etc. while offering print/marketing services to them.” What are your high-demand products and key growth areas? Chantal Gideon: “Our high-demand products and services includes business cards, books, EDDM, and flyers/brochures. We do a lot of paper printing for a wide variety of clients.” What marketing strategies have you found to be effective? Chantal Gideon: “Increasing our internet marketing spend has been very effective in keeping a constant flow of new customers/orders coming in. I am looking forward to further increasing our Minuteman Press internet marketing program spending by the end of this year due to how profitable this has been for us.” What was your background before franchising? What has the support been like for you? Chantal Gideon: “Before Clifton and I purchased our Minuteman Press franchise, I was a high school biology teacher and Clifton was an engineer at a local steel manufacturing company. Clay Trussell is our field rep and he is always super responsive with whatever we need. He’s always just a text, phone call or visit away whenever we need him. Tech support is always consistent and our RVP Dave Walton stays involved with our overall growth and long-term strategy.” Is there anything else you’d like to share? Chantal Gideon: “Networking within the community and building our brand awareness has been very rewarding. I anticipate continuing to cultivate these relationships!” Minuteman Press in Forest Park is located at 1046 Main Street, Forest Park, GA 30297. For more information, visit their website: https://minuteman.com/us/locations/ga/forest-park/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 19, 2023 10:00 AM Eastern Daylight Time

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AWARD-WINNING BEAUTY BRAND THE LIP BAR EXPANDS RETAIL SPACE WITH NEW FLAGSHIP STORE IN DETROIT

The Lip Bar

Expanding its retail footprint in Detroit’s thriving city of Motown’s urban-renaissance, The Lip Bar, the innovative beauty brand with inclusive and impactful cosmetics, is opening a new flagship store in the heart of Downtown Detroit in October, tripling its first store’s physical space with over 800-square feet. Since opening the first retail location in Parker’s Alley, Detroit in 2019, TLB has established a prominent authority within the Detroit community, providing a hub for women to be represented and celebrated, with a broad range of inclusive cosmetics including over 40 lipsticks for women of all backgrounds. Powered by intentionally safe formulations, high-performance, and quality products, the brand has exceeded customer expectations, leading to its continuous expansions to meet the demands of their consumers. “We are excited to expand our space in my hometown of Detroit because I owe everything to this city. Growing up here inspired my grit and relentless pursuit of excellence and equality. There are very few beauty destinations in the city and to build something beautiful in the heart of the city is a dream come true. Our new flagship store will reflect the creativity and beauty that Detroit has given so many. We plan on continuing to grow the TLB brand and servicing the needs of our consumers at the highest level.” Said TLB Founder Melissa Butler The Lip Bar ’s flagship store will feature an experiential shopping experience with a beauty bar for makeup services, along with its first ever brow bar, helping to fill the gap of professional treatments available in the Detroit area. Since launching in 2012, TLB has pioneered maximum impact cosmetics, and trailblazed into multiple retail doors including Target, Walmart, and recently launched in 3,000 CVS stores nationwide. Founder Melissa Butler strives to deliberately cater to women who like her, write their own story, and live their unfiltered truth to achieve success. In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned The Lip Bar for growth in its existing and new retail channels, leading to the expansion of its flagship store as a place for the brand’s community to trial products in real time. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details First and Last PR thelipbar@firstandlastpr.com Company Website http://www.thelipbar.com

October 18, 2023 08:57 AM Eastern Daylight Time

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The Good Patch Launches New Category: Wellness-Inspired Skincare Patches

The Good Patch

The Good Patch announced today the launch of a new category: wellness-inspired skincare patches, developed to pair perfectly with their existing line of wellness patches. This new line of skincare patches includes products to help you perk up, bounce back, smooth fine lines caused by stress, and soothe blemishes. The Good Patch was created with one simple idea in mind: when the people around you feel good, life is more beautiful. The Good Patch believes that feeling good is at the core of universal wellness, and it’s their goal to bring ease and convenience to your wellness (and now beauty) routine for a holistic self-care experience. Similar to their wellness patches, this new skincare patch line will provide simple fixes that enhance everyday wellness and beauty to help consumers look and feel their best. Because let’s face it, how we feel on the inside often shows on the outside. “As the leader in wellness patches, our consumers know and trust us for providing easy solutions for their daily struggles. We are thrilled to now offer our consumers a more complete solution to address these universal wellness needs,” said The Good Patch CEO, Cedar Carter. “Our core line of wearable wellness patches helps you feel your best. Now, with the launch of skincare patches, you can look like your best self, too --- no matter what might be keeping you up at night.” Each patch is formulated to deliver results in just one use, backed by a consumer use study conducted by Essex Testing Clinic in Verona, NJ. According to research The Good Patch commissioned earlier this year, 74% of skincare patch users are dissatisfied with the current offerings on the market. The brand aims to change that with their new line. The skincare patches are intended to be used alongside some of the brand’s fan favorite wellness patches for a holistic experience. The Brighten Up Hydrogel Eye Patches, which reduce the appearance of dark circles, pair with the brand’s #1 seller, B12 Awake, a caffeine patch to give your day a boost. The De-Puff Hydrogel Under Eye Patches, which calm puffy under eyes, pair with Rescue, a patch to bounce back after a night out. The Un-Wrinkle Microdart Patches, which reduce the appearance of fine lines and wrinkles caused by stress, pair with Relax. The Clear Up Blemish Microdart Patches pair with Cycle, a patch for that time of the month. The skincare patches are available on the brand’s website, thegoodpatch.com, today and will be on Amazon later in November. “The line between beauty and wellness continues to blur as consumers take an increasingly more holistic approach to their beauty routines. They understand that common wellness challenges like lack of sleep and stress not only take a toll on how they feel on the inside, but also how their skin looks on the outside. We wanted to create a product offering that really addressed that”, said Jessica Talpos, Director of Marketing & Product Development at The Good Patch. For more information, please visit TheGoodPatch.com or @TheGoodPatch on social media platforms. About The Good Patch: The Good Patch, which first emerged on the market in 2018, was founded by longtime friends Betsy Scanlan, Kelly Brock, and David Nicholson. David and Kelly, owners of award-winning spas, and Betsy, an accomplished advocate in the hemp industry, all met for coffee one morning to talk beauty, wellness, and the power of plant-based ingredients. Combining each of their past expertise in the wellness industry, The Good Patch was born. Today, the brand is pioneering new approach to personal care at the intersection of beauty and wellness. The brand’s wearable patches address a variety of common daily struggles, such as B12 Awake (for the afternoon slump), Dream (for getting your beauty sleep), and Relax (for unwinding and decompressing), among other plant-powered varieties. They use tried-and-true ingredients that are 3rd party quality tested. Simply peel, stick, and remove when you are done. Since 2018, The Good Patch has been steadily growing. From its humble roots selling in spas and independent retailers, the wearable wellness patch company has grown to be sold in over 12,000 retail locations. The brand currently has 16 patches on the market, with more on the way. ### For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting: Nathalie Kourie nathalie@elysekoenig.com 858.342.7769 Contact Details Elyse Koenig: Beauty & Wellness Consulting Nathalie Kourie +1 858-342-7769 nathalie@elysekoenig.com Company Website https://thegoodpatch.com/

October 17, 2023 11:00 AM Eastern Daylight Time

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New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More

Claravine

Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience. Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority – 91% – agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Advertisers that have data standards in place see average ROI increases of 30% or more across tactics, including privacy compliance (32%), productivity (32%), managing ROI (31%) and brand safety (30%). Eighty-six percent agree that without data standards, their organizations will fall behind competitors or lose market share over time. The bottom line is that a majority of advertisers have yet to master the ability to target and measure the impacts of leveraging rich audience and creative data. Privacy Ecosystem Evolving Those currently using data standards have successfully employed privacy-forward methods for data sharing and analysis in greater numbers vs. their counterparts. The research shows that gaining control over data standards is a must to mitigate risk and remain competitive in today’s quickly evolving regulatory environment. More specifically: Advertisers that have data standards in place are significantly more likely to be using data clean rooms and rely on APIs to share advertiser segment data and ad creative assets, whereas those exploring still lean more heavily on less privacy-minded methods, such as email. Among the two-thirds who use data clean rooms, the overwhelming majority agree that clean rooms are the standard for privacy-compliant data matching. Those utilizing data standardization are more confident in the execution of coherent audience definition, ad creative and measurement strategies and their tiebacks to ROI. Push for Generative AI With advertisers estimating one in every four ads result in ad creatives being served to the incorrect consumer, there is a huge upside in gaining greater visibility into ad creative production, storage and utilization. Specifically, advertisers estimate ROI would increase 29% if they were to be able to serve ad creatives to the correct consumer every time. And if they were to be able to fully attribute campaign performance back to specific ad creatives, ROI would increase by 30%. With two in five already using artificial intelligence (AI) for ad creative development and another one in two considering its use, organizations’ acknowledge that properly tagging and tracking ad creative is increasing in complexity and is critical to measuring and improving performance. Yet, today, only a minority (21%) feel very confident in their ability to keep track of and tag AI-generated creative assets. Importance of Brand Safety & Trust Lack of knowledge as to where creative assets are running also exposes companies to brand safety issues. Ops teams implementing data standards reported the ability to identify where ad creatives were served and whether ads ran next to unsafe brand content much faster than their counterparts. They also estimate a greater ROI from serving the right ads to the right consumer 100% of the time vs. their counterparts. Eighteen percent of US advertisers believe that ads running next to unsafe content can result in significant cost impacts to their business and revenue. And those who have already implemented data standardization believe the cost impacts are significantly greater. For the majority, identifying unsafe ad placements takes time: Roughly half of advertisers said it takes up to a day to identify that ads have run next to unsuitable content. Three in four say that limited reporting or data provided to them via media partners at the ad creative level is a top challenge, as is the fact that attribution models aren’t set up to provide insights at the creative level. “Our research indicates that data standards sit at the very core of many of the industry’s top challenges, including measurement and attribution, privacy compliance, generative AI usage and brand safety,” said Lauren Fisher, GM of Business Intelligence at Advertiser Perceptions. “The greater the understanding an organization has with regard to where its data and creatives are housed, who has access and where they are shared, the greater its ability to manage critical areas of marketing, which ultimately leads to revenue gains for businesses.” Methodology Advertiser Perceptions, surveyed 140 US advertisers in September 2023 to understand their current and future practices with regard to data standards strategies. To qualify for the study, respondents had to be spending $50M annually on digital advertising and involved in decision-making for digital advertising. The study surveyed a mix of respondents across strategic teams, operations and data analytics teams. Agency respondents comprised 30% of respondents, while marketers accounted for 70%. The research was commissioned by Claravine, which helps to standardize taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The full report can be downloaded here. “Our industry is constantly evolving, and the pace of change is having big impacts on marketing teams and businesses. Right now there are several topline challenges including an uncertain regulatory environment, a push for generative AI and ongoing concerns with brand safety,” Verl Allen, CEO of Claravine said. “This research proves marketers and agencies understand data standardization is a necessary organizational priority that touches nearly every team, role and system in a company’s marketing efforts. Focusing on data standards at the beginning is a practice that takes time and care, but once implemented it can lead to significant ROI gains.” About Advertiser Perceptions Advertiser Perceptions is the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries. Our curated, proprietary Ad PROS™ Network and deep relationships with the largest advertisers provide clients with an unbiased view of the market, their brand, and the competition. Our experts provide timely and actionable guidance enabling clients to improve their products and services, strengthen their brands, and drive more revenue. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Maggie Stasko maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2023 09:00 AM Eastern Daylight Time

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