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BOUNDARY BREAKING BEAUTY BRAND, THE LIP BAR, DEBUTS IN OVER 3,000 CVS STORES NATIONWIDE

The Lip Bar

TLB, the beauty brand pioneering in maximum impact cosmetics, announces its expansion with retail partner CVS. Following TLB ’s continued success with current retail partners Target and Walmart, the brand has recently been named the largest Black-owned brand available at Target in 2023. Now the indie brand breaking barriers in promoting inclusive beauty standards will have its largest in-store retail presence to date in 3,300 CVS locations nationwide. Customers will have access to The Lip Bar ’s range of award-winning and best-selling lipsticks and lip glosses, intentionally formulated for all complexions. In-store displays will feature product education highlighting the longevity of The Lip Bar ’s clean, vegan, and cruelty-free product formulations, and extensive shade ranges, all made with the consumer in mind. To celebrate The Lip Bar ’s retail expansion and further building the brands longstanding community of confident ‘Bawse’ women, the brand is hosting a cash and product giveaway with a grand prize of $3,000, to coincide with the 3,300-store launch, on September 4 th through September 15 th, for customers who share their lip product purchased at a CVS store. “We are excited to take The Lip Bar nationally in over 3,000 CVS stores and continue growing the brand to be accessible for all beauty lovers nationwide. What started as developing lipsticks in my kitchen over ten years ago, to touring cross country in The Lip Bar mobile truck, it’s beautiful to reach the masses with an amazing retail partner like CVS, who share our mission to drive innovation forward and create beauty solutions for everyone to experience our number one selling lip products that empower our supporters!” shared The Lip Bar Founder and CEO, Melissa Butler “The Lip Bar’s continued success and expansion into CVS stores is an exciting representation of the continued demand for a brand that connects with its community of diverse beauty lovers at their nearest convenience. We are excited as The Lip Bar is already the largest Black-owned brand in its existing retail partners, and we’re looking forward to making history with CVS.” said Lauren DeVor, The Lip Bar’s Director of Sales Since launching in 2012, The Lip Bar has challenged the beauty standard by creating innovative, clean, and exciting products to represent all beauty lovers, growing from lip products to eye, face, and skincare. Founder Melissa Butler strives to deliberately cater to women who have like her, write their own story, and live their unfiltered truth to achieve success. Following launching in select Target stores in 2018 and Walmart stores in 2021, The Lip Bar has garnered cult status with TLB’s matte liquid lipstick Bawse Lady as the retailer’s #1 red lipstick across all multicultural color cosmetics brands, matte liquid lipstick Rich Auntie as the #1 innovation at Target, and TLB has consistently remained the #1 independent, Black owned beauty brand amongst all multicultural color cosmetics. In September 2022, TLB’s parent company, The Lip Bar Inc. announced that it had raised an oversubscribed $6.7M fundraising round to further grow its house of brands including TLB. The funding positioned TLB for growth in both existing and new retail channels, leading to the expansion with CVS. Butler plans to scale and grow her business while continuing to disrupt the beauty industry, challenge societal norms of the past continuously and engage with TLB’s core consumer. About The Lip Bar TLB is a beauty brand started in the kitchen of Founder and CEO, Melissa Butler while working on Wall Street. Since her early days of developing formulations, The Lip Bar has become a pioneer on clean beauty and inclusion, proudly founded and owned by a self-made Woman of Color. Since its launch in 2012, Butler has been on a mission to change the way people think about beauty. Believing that all beauty brands have the capacity to represent all beauty lovers, while creating clean and exciting products. Contact Details First and Last PR thelipbar@firstandlastpr.com Company Website http://www.thelipbar.com

September 05, 2023 08:57 AM Eastern Daylight Time

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News Release

Toggle3D.ai secures new revenue source with addition of generative AI photo rendering

Toggle3D.ai Inc

Toggle3D chief product officer Dasha Vdovina joined Steve Darling from Proactive to discuss a significant breakthrough in the company's artificial intelligence (AI) lab for generative AI photo rendering. Vdovina shared how this innovation is set to drive substantial revenue growth as part of the exclusive Toggle Pro Paid Subscription plan. Vdovina explained that this revolutionary AI tool enables users to achieve realistic photo rendering for their 3D models, whether they are pre-textured or not. By uploading a 3D model, the AI rendering tool swiftly generates high-quality 2D images showcasing various texture design concepts for the user's model. The AI technology situates the 3D object within a 2D scene and applies textures based on user-provided prompts. These 2D images offer users a rapid method for prototyping and visualizing different textures, styles, and materials for their 3D models. Notably, this feature holds immense value for professionals, especially designers in the manufacturing sectors, as they prototype designs for diverse products such as furniture, automotive components, machinery, and more. The ability to swiftly experiment with textures and visual concepts can significantly streamline the design process and enhance creativity within these industries. The integration of AI-driven generative photo rendering into Toggle3D's offerings underscores the company's commitment to innovation and providing practical solutions to its users. As this feature becomes part of the Toggle Pro Paid Subscription plan, Toggle3D is poised to provide enhanced value to its customers while capitalizing on the growing demand for advanced AI-driven design tools in the market. #proactiveinvestors #nextech3d.ai #cse #NTAR #otcqb #metaverse #toggle3d #AIPrototy Contact Details Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

September 04, 2023 01:26 PM Eastern Daylight Time

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SIGMA Announces release of 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary for Fujifilm X Mount System

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America is pleased to announce the release of two lenses for the Fujifilm X Mount camera system. The addition of the 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary expands the line of SIGMA products for Fujifilm X Mount to six versatile lenses. The 100-400mm F5-6.3 is the second zoom lens for Fujifilm X Mount, joining the compact 18-50mm F2.8 DC DN | Contemporary lens; while the 23mm F1.4 joins the fast F1.4 prime lineup, which also includes the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary and 56mm F1.4 DC DN | Contemporary lenses. The X Mount versions of these lenses join the Leica L and Sony E-mount versions which are currently available for purchase through authorized retailers. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary ($949 US) and SIGMA 23mm F1.4 DC DN | Contemporary ($549 US) will be available for Fujifilm X Mount cameras at Authorized US Dealers on September 21, 2023. Learn more about the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary lens: https://www.sigmaphoto.com/100-400mm-f5-6-3-dg-dn-os-c Learn more about the SIGMA 23mm F1.4 DC DN | Contemporary lens: https://www.sigmaphoto.com/23mm-f1-4-dc-dn-c Launch schedule of SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount. Supplied Accessories: LENS HOOD LH554-01, FRONT CAP LCF-52mm III, REAR CAP LCR II Available Mount: FUJIFILM X Mount Barcode: 0085126 348755 Available: September 21, 2023 * The appearance and specifications of the product are subject to change. #SIGMA #SIGMA23mmContemporary #SIGMAContemporary #SIGMADCDN #SIGMAXMount Long-awaited X Mount addition The SIGMA 23mm F1.4 DC DN | Contemporary ― a large-aperture wide-angle lens designed exclusively for APS-C mirrorless cameras ― will now be available for the Fujifilm X Mount. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. *Function available on supported cameras only. Functionality may vary depending on the camera model. Mount Conversion Service is available to convert other mounts of SIGMA 23mm F1.4 DC DN | Contemporary to FUJIFILM X Mount. https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] 1. Large aperture F1.4 brightness and excellent resolution from maximum aperture The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against flare and ghosting enable clear shooting even in backlit environments. 2. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 335g*, length of 79.2mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design, and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. 3. Expands the variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising image quality. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. [ Additional Features ] • Lens construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) • Inner focus system • Compatible with high-speed autofocus • Stepping Motor • Compatible with lens aberration correction *Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. *On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). • Support DMF and AF+MF • Compatible with AF assist (Sony E-mount only) • Super Multi-Layer Coating • Mount with dust and splash resistant structure • Lens Hood LH554-01 • Designed to minimize flare and ghosting • Every single lens undergoes SIGMA’s proprietary MTF measuring system • 9-blade rounded diaphragm • High-precision, durable brass bayonet mount • "Made in Japan" craftsmanship [ Key Specifications ] The figures below are for the X Mount version. Lens Construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) Angle of View: 63.4° Number of Diaphragm Blades: 9 (rounded diaphragm) Minimum Aperture: F16 Minimum Focusing Distance: 25cm / 9.8 in. Maximum Magnification Ratio: 1:7.3 Filter Size: 52mm Dimensions (Max. Diam. x Length*): 65.8mm x 79.2mm / 2.6in. x 3.1in. Weight: 335g / 11.8 oz. * The length of a lens is measured from the filter surface to its mount. Launch schedule of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount. Supplied Accessories: LENS HOOD LH770-05, FRONT CAP LCF-67mm III, REAR CAP LCR II, PROTECTIVE COVER PT-31 Available Mount: FUJIFILM X Mount Barcode: 0085126 750756 Available: September 21, 2023 * The appearance and specifications of the product are subject to change. #SIGMA #SIGMA100400mmContemporary #SIGMAContemporary #SIGMADGDN #SIGMAXMount Long-awaited X Mount addition The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, which was created in 2020 as the "Handy Tele Master", the DG DN version of the ultra-telephoto zoom dedicated for full-frame mirrorless cameras, will now be added for the Fujifilm X Mount. With the mirrorless large-aperture F1.4 APS-C size single focal length (16mm, 23mm, 30mm, 56mm), F2.8 zoom (18-50mm), and the addition of this super-telephoto zoom lens, SIGMA's X Mount lens lineup has expanded to six lenses. The new lineup covers a wide range of applications, from wide-angle to ultra-telephoto. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. *Function available on supported cameras only. Functionality may vary depending on the camera model. The switches have also been optimized for X Mount. The "AF Function Setting Switch" allows the user to select a function while the AF Function Button is pressed on the lens side. Mount Conversion Service is available to convert other mounts of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary to FUJIFILM X Mount. About Mount Conversion Service: https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] 1. Compact ultra-telephoto zoom equivalent to 600mm in 35mm format The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary for X Mount, the sixth lens to be converted to X Mount, is a ultra-telephoto zoom lens covering an angle of view equivalent to 150-600mm in 35mm format. Despite covering the 600mm equivalent ultra-telephoto range, the lens has a compact design with an length of 199.5mm, a maximum diameter of 86mm, and a weight of 1,135g. It enables ultra-telephoto photography utilizing the compact Fujifilm X Mount system. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, designed for full-frame mirrorless cameras, can be used with an APS-C format X Mount body to deliver extremely high descriptive performance right up to the extreme periphery. 2. Uncompromising image quality The lens construction of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary comprises 16 groups and 22 elements, with one FLD and four SLDs used for the effective correction of aberrations and distortions. Built on the latest optical design technology and optimized for mirrorless systems, the lens ensures the same high-resolution image quality all the way to the edges. In addition, it constantly achieves high levels of optical performance and makes the most of its capabilities as a zoom lens in any condition, at every focal length from wide to telephoto, and from close-up shots to telephoto photography. 3. A full range of functionalities that enables smooth and easy ultra-telephoto shooting In addition to a high-speed and smooth AF enabled by the stepping motor optimized to the latest algorithm, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary incorporates powerful image stabilization (OS) of five steps* built into the lens. When combined with a camera body with image stabilization built in, the lens corrects for pitch and yaw axis rotations, providing even more powerful image stabilization. It also features the AF function setting switch to which the user may select AF lock/AF activation, and the focus limiter switch that allows optimizing the AF range according to the purpose of shooting, Zoom lock switch that fixes the zoom ring at the widest end, preventing it from rotating and causing the lens barrel to extend under its own weight during transportation, OS Switch which the user may switch between Mode 1 for general photography and Mode 2 for motor sports and other applications requiring panning. In addition, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary supports straight zoom, which allows photographers to zoom in and out by adjusting the hood, enabling intuitive and quick view angle adjustments. It features a “Dual action zoom” which supports both straight zoom and ring zoom. * Based on CIPA guidelines (Measured in 400mm with an APS-C size image sensor) 4. Lightweight & Compact lens body SIGMA designed a light and durable ultra-telephoto zoom lens addition to its Contemporary line. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary packs functionalities required for angles of view corresponding to focal lengths of 100-400mm in a compact, lightweight body. It is not merely about weight reduction, but the lens is durable, with careful selections to utilize the right materials in the right place. For instance, magnesium alloy is used for the part where a tripod socket is attached, which needs to be very strong. To allow for a pairing with camera bodies of different sizes, a tripod socket, TS-111 kit (sold separately) is available. As this helps reduce any strain on the camera body, photographers can shoot long hours without worrying about it. The tripod socket comes with a strap which also helps reduce strain on the mount when carrying the lens around or during transportation. [ Additional Features ] • Lens construction: 22 elements in 16 groups (1 FLD, 4 SLD) • OS (Optical Stabilizer) function • Inner focus system • Compatible with high-speed autofocus • Stepping motor • Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. *On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). • Super Multi-Layer Coating • AF function button • Focus Limiter • AF function setting switch • OS switch • Zoom lock switch • Mount with dust and splash resistant structure • LENS HOOD LH770-05 • PROTECTIVE COVER PT-31 • Compatible with TRIPOD SOCKET TS-111 Kit • Designed to minimize flare and ghosting • Every single lens undergoes SIGMA's proprietary MTF measuring system • 9-blade rounded diaphragm • High-precision, durable brass bayonet mount • "Made in Japan" craftsmanship [ Key Specifications ] The figures below are for the X Mount version. Lens Construction: 22 elements in 16 groups (1 FLD, 4 SLD) Angle of View (APS-C): 16.2° (W) - 4.1° (T) Number of Diaphragm Blades: 9 (rounded diaphragm) Minimum Aperture: F22-29 Minimum Focusing Distance: 112cm (W) – 160cm (T) Maximum Magnification Ratio: 1:4.1 (at 400mm focal length) Filter Size: 67mm Dimensions (Max. Diam. x Length*): 86mm x 199.5mm / 3.4 x 7.9 in Weight: 1,135g / 40.0 oz. * The length of a lens is measured from the filter surface to its mount. [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation: https://www.sigma-global.com/ SIGMA 23mm F1.4 DC DN | Contemporary product page: https://www.sigma-global.com/en/lenses/c023_23_14/ SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary product page： https://www.sigma-global.com/en/lenses/c020_100_400_5_63/ SIGMA X Mount special page: https://www.sigma-global.com/en/magazine/m_series/others-lenses/fujifilm-x-mount/sigma_xmount_lenses/ ### About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA CINE lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA CINE lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products, or follow SIGMA America on social media. SIGMA Photo: Facebook | Twitter | Instagram SIGMA CINE: Facebook | Twitter | Instagram Contact Details SIGMA +1 631-585-1144 SIGMA.PR@Sigmaphoto.com Company Website https://www.sigma-global.com/en/

August 31, 2023 09:00 PM Eastern Daylight Time

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BELLAMI Launches World's First Professional Grade Hair Extension Care Collection

BELLAMI

BELLAMI, the global leader in hair extensions’ billion-dollar industry, launches BELLAMI Professional Hair Care, the world’s first professional-grade hair extension care collection for in-salon and at-home use. In collaboration with its network of renowned hair stylists, who have close to a million hair extension installs under their belts, BELLAMI developed uniquely formulated, clinically proven extension-driven hair care solutions, designed to double the lifetime of hair extensions, protecting the investment of a growing customer base, while strengthening the health and integrity of natural hair. “There is beauty in innovation,” says John Costanza, Group Vice President of Beauty Industry Group leading the charge for BELLAMI. “We know hair better than any brand on the market. This isn’t just a hair care line that happens to work with extensions. We spent the last three years collaborating with industry professionals, chemists and BELLAMI educators, who work with hair every single day, to perfect the formulas and deliver a comprehensive solution-oriented approach to hair and extension treatment in-salon and at-home.” BELLAMI’s professional and at-home collections are infused with first of its kind H-2™ and proprietary Vita-Seal™ complexes. Unlike other bond-building technologies, the brand’s revolutionary H-2™ Complex contains both hydrophilic and hydrophobic properties, rather than just one, which allows formulas to target different areas of damage and achieve maximum results. The Hydrophilic portion balances and reconstructs the hydrogen and ionic bonds fundamental to hair structure, creating a smooth and even surface. The hydrophobic component replenishes lipids stripped from the hair during coloring or heat styling. BELLAMI’s at-home formulas complement the brand’s professional line by offering salon-quality maintenance to protect hair from UV exposure and thermal damage. Each product is designed to seal in the professional H-2™Complex while BELLAMI’s proprietary vitamin-rich Vita-Seal™ Complex locks in nutrients to preserve the hair’s integrity and prevent future breakage, while improving the overall condition and appearance of hair with continued use. BELLAMI Professional Hair Care launches in Canada with ten professional products, available in-salon and at BELLAMI Professional, and eight at-home products which are now available at BELLAMIhair.com and at the BELLAMI Beauty Bar located at 1168 Robson St., Vancouver, BC V6E 1B5, Canada. The collections incorporate clarifying and moisturizing shampoos and conditioners, a scalp detox, treatment masks and a bond fusion system that reduces breakage by up to 63% and tangling by up to 89% (TRI Princeton). All products are paraben-free, sulfate-free, cruelty-free and inclusively formulated for all hair types and textures, and some of the products are vegan and gluten-free. Refill pouches are available for shampoos and conditioners and all aluminum and plastic components are recyclable. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMIâs hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

August 30, 2023 08:54 AM Eastern Daylight Time

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Kulfi Beauty Experiences Significant Retail and Category Growth

Kulfi Beauty

Starting September 1st, Kulfi Beauty is launching exclusively into Sephora brick-and-mortar locations, approximately 281 in the United States and 59 in Canada, marking the first time the brand has physical retail presence. With a blockbuster launch online at the beauty specialty retailer only a year ago, and the first South Asian inspired makeup brand to be carried at Sephora, Kulfi will officially be introduced in-stores via "The Next Big Thing" section, an end cap display in the store that highlights today’s most promising up-and-coming indie brands. Since its February 2021 debut, Kulfi Beauty has experienced exponential growth, with sales increasing fourfold last year. The brand’s growth can be attributed to its partnership with Sephora in tandem with the introduction of key new product categories that serve the brand’s customers. But it’s Kulfi’s continued ability to foster a community of brand loyalists eager to weigh in and contribute to the brand that has propelled their success. The new in-store launch serves to bring all these factors together allowing fans of the brand and new customers to experience Kulfi Beauty first-hand and interact by way of real life activations. “From our inception, we have always looked to Sephora as a strong brand partner - from the earlier stages as a graduate of Sephora Accelerate 2021 program to our intentional expansion fueled by an enthusiastic customer community. Our community has been demanding us to be present in-store and we’re excited to meet them in real life with this launch. ” - Priyanka Ganjoo, Founder of Kulfi Beauty. The in-store Sephora display will carry a selection of best-selling shades that represent the brand’s offerings including all 5 core colors of the award-winning Underlined Kajal Eyeliner; 3 shades of Mehndi Moment Blush, including Lucky Lotus, a purple hue that went viral on TikTok; 3 shades of Zari Eyes Eyeshadow, including a bronze, rose gold, and Chammak Challo, their bright chartreuse; 10 of 21 shades of their award-winning Main Match Concealer, one to represent every shade family starting from rich deep to very light; and 4 shades of Heirloom Satin Lipstick. In August 2023, Heirloom Satin Lipsticks debuted as the brand’s newest launch. These hydrating lipsticks, boasting a balm-like texture and infused with Vitamin E, present a range of neutral colors designed to suit a variety of skin tones and undertones. Recognizing that not every shade is universal, Kulfi’s goal is to provide a diverse selection that caters to different individuals. The brand worked closely with their community through focus groups to develop custom shades that can become your everyday go-to neutral lip color. Kulfi is especially attentive to the needs of people with olive undertones & brown skin tones, significantly underrepresented groups when it comes to shade research in product development. In the same vein and also in response to the feedback of their community, last month Kulfi expanded the shade range of their cult-favorite Main Match Concealer, introducing 9 new shades and bringing the total to 21. This expansion further underscores the brand's commitment to providing options for everyone. Priding itself on its community-driven movement, Kulfi looks to engage Gen Z and Millennial consumers who value self-expression and culturally rooted conversations to actively participate in building the brand through shared experiences. Presently the brand is going "on the road" through their “Color Me Kulfi” campaign, with community pop-up experiences in multiple cities across the nation celebrating its launch in Sephora stores with activations in key cities: New York, Los Angeles, Dallas, and Miami. The events kick off September 20th and amongst which will include an action packed flagship event on September 30th in partnership with the iconic NYC Meatpacking District featuring a vibrant pop-up right in the heart of Gansevoort Plaza, and will extend through the months of September and October. Throughout the tour Kulfi will offer up a variety of activities to engage their community, including meeting expert make-up artists, indulging in the delightful flavors of kulfi ice cream, providing aura readings, mingling with fellow beauty enthusiasts, and experiencing the magic of Kulfi Beauty firsthand. “It’s been a dream of mine to bring forward a brand that centers joy through playful colors and innovative textures, making beauty more approachable and inclusive. I look forward to personally meeting our Kulfi community IRL over the next few months at Sephora and sharing our newest innovations.” - Ganjoo About Kulfi Beauty: Kulfi Beauty is a celebration of culture and beauty with makeup that’s vegan, clean, and cruelty-free. Creating space for joy and self-expression, Kulfi offers the highest quality of product innovation using boldly pigmented formulas that were designed as a medium for inspiring creativity. Kulfi is inspired by South Asian culture and is a platform for empowering the community through representation and support for mental health. As a forward-thinking brand, Kulfi champions diversity, representation, and empowerment. By offering inclusive beauty solutions and engaging with its community, Kulfi seeks to redefine beauty standards and inspire individuals to express themselves. Named after the iconic ice cream, Kulfi is a reflection of the brand’s South Asian heritage and a tribute to the unique experiences and memories we cherish. For More Information on Kulfi Beauty: Website: kulfibeauty.com Instagram: @kulfi.beauty TikTok: @kulfi.beauty Contact Details Amanda Smeal amanda@amandasmeal.com

August 30, 2023 08:11 AM Eastern Daylight Time

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Better Trucks Surges to 32 Markets Adding Texas and GLS Partnership in the West

Better Trucks

Better Trucks and GLS partnership unlocks nationwide markets to customers of both companies Better Trucks, a technology-driven logistics firm focused on rapid parcel delivery, has expanded its coverage area to 32 markets across 20 states, delivering to 126 million people and 40% of U.S. households. Better Trucks’ expansion includes the launch of its own operations in major metro areas in Texas including Dallas-Fort Worth, Houston, Austin and San Antonio. Additional expansion is realized through a partnership with GLS, a premier full-network carrier with operations across the Rocky Mountain region and West Coast. The bilateral partnership opens the combined footprint to customers of each company, unlocking markets from New York City to San Diego. “Shippers want a carrier with national reach that can integrate both technology and physical delivery in two days or less,” said Steven Bergan, GLS U.S. President. “Our partnership with Better Trucks unlocks not just one, but every region our customers have been asking for beyond our coverage in the West. Our clients can now deliver to the midwest, southeast, Texas and up to New York without any change to their process, and our markets are open to Better Trucks customers.” “Technology is a key focus of our partnership with GLS to create a seamless handoff between our operations to expand coverage for our respective customers,” said Andy Whiting, Better Trucks co-founder and CEO. “It is vital to both of us to uphold our high service standards. Customers can still print labels, initiate pickups and track packages as they always have, but now from coast to coast.” Better Trucks’ operational roadmap includes additional expansion plans during the remainder of 2023 and through 2024. ### About Better Trucks Better Trucks is a technology-driven, last-mile delivery carrier built for digital commerce. Founded in 2019, it delivers a better experience for retailers, e-commerce firms, and fulfillment centers to ship parcels faster with better communication and better value. Specializing in next-day and two-day deliveries, Better Trucks sorts and labels packages within its strategically-placed warehouses and delivers them through its extensive driver network. Visit bettertrucks.com for more information. About GLS US GLS is a full service parcel carrier providing first, middle, and last mile parcel shipping and delivery services across the western US from Denver to the Coast. They drive lower costs and faster time-in-transits through technology, customer engagement, and flexible pick-up options that help shippers lower their total landed cost of delivery. To learn more visit www.gls-us.com. Contact Details John Hall +1 303-223-6965 john@hallwaycommunications.com Company Website https://www.bettertrucks.com/

August 28, 2023 08:01 AM Central Daylight Time

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Uncorking Opportunities: Vint’s Innovative Approach To Fine Wine Investment Accessibility

Vint

By James Wells, Benzinga Stay up to date with the latest on Vint here As the lines between the physical and digital worlds blur, barriers to investment accessibility are crumbling. This shift is democratizing the investment landscape, making both mainstream and niche industries accessible not just to the elite but to the average investor as well. With the advent of new investing technology, platforms like Vint are leading a revolution in investment accessibility. By unlocking doors to lucrative alternative assets such as fine wine, they're transforming the way retail consumers perceive and approach investments. This shift goes beyond mere trends; it enables the common investor to manage a portfolio that's hedged, diversified and optimized for growth – just like an institutional investor. A fine wine index called Liv-ex Fine Wine 1000 GREW in value during the Great Recession. Premium liquor has been moving to the beat of its own drum. Click here to invest in curated casks/collections. The New Horizon: Investment Accessibility In A Digital Age In the traditional investment arena, certain asset classes like real estate, private equity and fine wine have historically largely been reserved for the wealthy and institutional investors due to significant capital requirements. This exclusivity not only limited lucrative opportunities but also marginalized a large segment of the population. As a result, the prospect of wealth diversification and strong financial growth remained inaccessible to many, reinforcing a system that favored the financially privileged and restricted broader participation in alternative investment classes. Accessibility in investment is essential for several reasons: Wealth & Retirement: Wise and consistent investing enables wealth-building and financially sustainable retirement. Opportunities: Increased accessibility provides more opportunities for average consumers. Profitability: More participation drives economic growth, benefiting both financial institutions and individual investors. The digital age has heralded a new era of investment accessibility, dismantling traditional barriers through innovations like fractional ownership. This groundbreaking approach allows investors to own a portion of an asset, transforming previously unattainable investments into opportunities accessible to a wider audience. Vint's Revolution: Democratizing Fine Wine Investment Wine enthusiasts may dream of owning a 1900 Chateau Margaux or a Glenfiddich 50-year-old scotch, priced at $25,000 and $30,000 respectively. However, these treasures are often beyond the reach of the typical wine enjoyer and investor. Vint, an investment platform enabling fractional ownership, solves this problem by making rare collections accessible. By offering shares priced as low as $100, Vint opens the wine and spirits market to a broader audience. Investors can sign up with Vint in minutes to access a curated list of collections. The process is user-friendly. Investors browse selections crafted based on market trends and appreciation potential. Vint manages all investment management aspects, from temperature-controlled storage to buying and selling logistics. With fractional ownership, average investors can now tap into the unique advantages of fine wine exposure: Historically Consistent Returns: Fine wine has yielded a 13.6% annualized return over the past 15 years, offering the potential to double an investment in roughly six to seven years. Low Correlation With Traditional Markets: Fine wine and spirits provide a low correlation with traditional assets, making them an excellent addition to a diversified portfolio. Low Volatility: The value of wine typically increases as bottles become rarer over time, reducing price volatility. This supply and demand imbalance makes wine and spirits an attractive option for risk-averse investors. A Taste Of Success: The Impact Of Lower Capital Requirements Vint operates at the crossroads of technology and fine wine investing. Lower capital requirements in the fine wine market, as facilitated by Vint's platform, have a multifaceted impact that extends beyond just financial accessibility. Here's how: Diversification And Risk Management: Vint's fractional ownership model allows diversification across various wines and spirits, with capital requirements as low as $100 per share, enhancing potential returns and spreading risk exposure. Liquidity And Accessibility: Vint's approach infuses the traditionally illiquid fine wine market with liquidity, democratizing access to premium products like Japanese whiskey from Karuizawa or the 288-bottle collection of Haut Brion and La Mission. Market Growth And Education: Vint's lowered barriers stimulate demand in the fine wine market, fostering growth and expanding the customer base, boosting exclusivity and encouraging a new segment of wine enthusiasts to engage with the market. However, while democratizing access, investors must remain aware of risks such as market volatility, provenance issues and storage costs. A Vintage Opportunity: Vint Finance's Pioneering Pathway Vint's platform pioneers a blend of innovation and tradition, transforming engagement with the traditionally exclusive fine wine asset class. By lowering capital requirements, Vint not only broadens investment opportunities but also fosters inclusivity, diversification and potential portfolio growth. Read Next: Making Money With Whiskey And Wine? Fractional Ownership Player Democratizes Wine And Spirits Investing Young, Rich Americans Don't Trust the Stock Market, So They're Turning to Alternative Assets to Amplify Their Wealth Founded in 2019, Vint set out to financialize fine wine and spirits and create a new asset class. Vint received SEC qualification in 2021, thereby creating the first fully-transparent, efficient platform for wine, spirits, and futures collection investing. Vint offers expert-curated, thematic collections of fine wine & spirits to institutional, accredited, and non-accredited investors. Since launching, Vint has securitized and offered over $6M worth of assets. Through Q3 2022, Vint has generated returns of 28.3% for asset exits on a net annualized basis since inception. Vint is backed by leading investors Montage Ventures, MS&AD Ventures, Goat Rodeo Capital, Fintech Ventures & Slow Ventures. To learn more about Vint, visit Vint.co. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Brady Weller Brady@vint.co Company Website https://vint.co/

August 25, 2023 09:15 AM Eastern Daylight Time

Trailblazing DFS Platform GameBlazers Launches for 2023 Football Season

GameBlazers

GameBlazers, a brand new fantasy game empowering sports fans to create and manage their own experience, today announced that its groundbreaking platform is live for the 2023 football season. Users can start playing now at GameBlazers.com. Instead of picking players in a traditional draft, users build their rosters by purchasing digitally-based Athlete Items in Item Packs or individually on the built-in marketplace. Users can then enter them in different season-long or weekly gaming structures for prizes and rewards. To further set itself apart from traditional fantasy, there isn’t just one of each Athlete Item available in the GameBlazers’ ecosystem. Player Items have a Multiplier assigned to them, so every point an Item earns is then multiplied by 1.0 through 1.5, increasing in.1 increments. This unique feature allows Athletes that might be lower on the Top 100 to become more valuable, which makes for a deeper and expanded player pool. “The way we enjoy video games, music and other forms of entertainment along with how we collect, trade and manage assets have all adapted to the modern age, but fantasy sports has seen little advancement in two decades,” said Rourke Sturthers, CEO of GameBlazers. “Our goal with GameBlazers is to create a platform that truly bridges the gap between the modern and future worlds of fantasy sports into a first-of-its-kind user experience. GameBlazers looks to modernize fantasy sports entirely. Our innovative gameplay mechanics gives players the opportunity to be the Owner, GM and Coach of their fantasy franchise.” Once an Item Pack is opened, Items can be used in lineups and other gaming structures, or sold in the GameBlazers marketplace. While not NFTs, Users will have a wallet, or Roster, where Items will live, enabling them to grow their collection without constraints on Roster size. Another gameplay mechanic where GameBlazers differentiates itself is the lifetime of Player Items. Some of the items have an “unlimited” lifetime, expiring only after the Athlete retires and can be used from season to season. Others will have a lifetime duration of 12-months from the Pack open date. GameBlazers has also taken concepts from the video game world and added battle pass-like mechanics to the ecosystem, rewarding Users over time for regular participation. Recently, GameBlazers signed agreements with Full Moon Sports Solutions and Raging Moose to help with partnerships, licensing, and product development of the platform. Full Moon Sports Solutions is a strategy consulting firm specializing in business and product development for the fantasy, gaming and sports betting industry and has aided in developing strategic partnerships and licensing opportunities with professional sports leagues and associations. Raging Moose is a technology consulting group specializing in game design and gameplay mechanics. Having worked on FIFA Ultimate Team, the group is assisting GameBlazers in developing a proprietary Item Distribution Framework that assigns the Athletes, Multipliers, Rarities and other forms of metadata to the in-game Items. Sign up to play and read more about the platform on GameBlazers.com. About GameBlazers GameBlazers is a new sports gaming platform bridging the gap between the digital and physical worlds into a first-of-its-kind user experience. GameBlazers blends the best elements of fantasy sports, sports gaming, and collectible in-game items to create a more sustainable and more engaging gameplay. GameBlazers enables innovative gameplay mechanics that give Players the opportunity to be the Owner, GM and Coach of their Fantasy Franchise. For more information or to join the beta, please visit: https://www.gameblazers.com/ Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.gameblazers.com/

August 25, 2023 09:05 AM Eastern Daylight Time

Shareholders Called Upon to Nix Mark Parker, Tim Cook as Top-Level Directors for Nike

National Legal & Policy Center

Ahead of the company’s annual meeting next month, National Legal and Policy Center is asking its fellow investors to vote against the re-elections of Mark Parker, the executive chairman, and Tim Cook, the lead independent director, as members of the board at Nike, Inc. The nonprofit shareholder, in a filing with the Securities and Exchange Commission, argues that both Parker and Cook have never been held accountable for human rights and sexual harassment scandals on their watches, and are also overcommitted with major responsibilities as top executives at other corporations. Parker is also executive chairman for The Walt Disney Company, and Cook is chief executive officer for Apple Inc. “Mark Parker is now double-dipping on ‘woke’ as the top dog at two Left Coast-based, extremist companies – Nike and Disney,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “And Tim Cook was caught with his pants down in China late last year during its Zero COVID phase, costing Apple millions of dollars in sales due to production shutdowns. Both Mr. Parker and Mr. Cook should not have such significant roles at Nike when they have major responsibilities elsewhere.” As executive chairman of both Nike and Disney, Parker is tasked with leading both boards of directors to set the companies’ priorities and goals, while holding executive staff accountable. As Nike’s lead independent director, Cook is responsible to guide the board in Parker’s absence, to serve as his top outside advisor, and to act as an intermediary between the chairman, the board, and management. Parker’s track record of late is anything but stellar – both Nike and Disney have underperformed the S&P 500 index in recent years. Disney is embroiled in several controversies, conflicts and business challenges, including: a failed CEO succession; media, streaming and entertainment industry headwinds; foolish forays into divisive political issues; off-putting, anti-family social stances; and a host of other problems that Parker is expected to help resolve. Meanwhile Nike has been challenged about its alleged use of forced labor in China, and widespread sexual harassment allegations which led to the departure of several executives – all on Parker’s watch when he was CEO. Cook leads the largest corporation in the world, Apple, which has an estimated $3 trillion-plus market capitalization. The tech giant has had its own accusations regarding coerced labor in its China-dependent supply chain, as well as sexual harassment allegations. Does he really have time to keep an eye on the performance and decision-making at the global athleticwear leader? “Mr. Parker and Mr. Cook bear material responsibility for Nike’s lagging stock price,” said Luke Perlot, associate director of NLPC’s Corporate Integrity Project. “Nike shareholders should expect underperformance when management alienates a large portion of its customer base with ‘woke’ policies, allows a culture of sexual harassment, and lends brand credibility to a genocidal regime.” ### For more information or to schedule an interview with the Corporate Integrity Project’s Luke Perlot or Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

August 24, 2023 10:00 AM Eastern Daylight Time